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In this episode, author Daniel Trabucchi joins host Paolo Sironi to explore strategies for legacy companies to embrace platform business models amid dominance by tech-native giants. Drawing from his book The Digital Phoenix Effect, he outlines a pragmatic approach for traditional firms to foster innovation through platform thinking, preserving core strengths like customers, suppliers, data, and expertise. Unlike startup-focused literature, this conversation emphasizes internal transformation in established organizations, blending academic rigor with practical insights from Thinkers50-recognized experts. Ideal for leaders seeking sustainable, networked value creation without radical overhauls.

LINKEDIN

https://www.linkedin.com/in/daniel-trabucchi-a7891566

https://www.linkedin.com/in/buganza

TWITTER

@DanielTrabucchi

@polimi