Podcast
SEO for Established Entrepreneurs: The Basic B
Hosted by Brittany Herzberg | SEO Coach & Lead Gen Strategist · EN
As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO!
This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered!
We’ll cover questions like:
- How does improving SEO help me get found online?
- How often should I update my SEO strategy?
- How do I know my SEO strategy is working?
- How frequently do I have to post blogs?
- What’s the first step to doing SEO?
- Does SEO require coding?
- How much time is SEO going to take?
- How long does SEO optimized content last?
- Is SEO still relevant with the rise of AI & SGE?
- Does SEO also apply to Instagram, podcasts, & YouTube?
- If I start doing SEO, can I ditch social media marketing for good?
After becoming an accidental SEO expert, Brittany Herzberg started applying this strategy to everything—not just her website, but copywriting projects she was booking. Before she knew it, SEO was her thing & people were calling her the “SEO Queen.”
Word on the street is she consistently makes a really complicated subject approachable and exciting!
With a mix of solo episodes and guest interviews, you’ll hear exactly how SEO gives you time back so you can simply live life vs chasing leads around Instagram.
It’s time to press play & discover the magic of SEO! 🪄
32episodes
Episodes
Newest firstAll episodes
2026 SEO Offer Suite Walkthrough w/ Brittany Herzberg
5d ago00:14:16Tap to summarizeMy brain has been in overdrive lately—website copy is shifting, my positioning is getting sharper, & my offer suite just got a full revamp. So it felt like the right time to walk you through every single way you can work with me to improve your SEO in 2026!Whether you're a DIY-er, you want someone in the trenches with you, or you're ready to hand it off entirely—there's something here for you. And it all leads back to my SEO & Grow Method.→ Explore all SEO offers: https://brittanyherzberg.com/services→ Get the full show notes here!——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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From Page 3 to Page 1: An SEO Case Study w/ Heidi Thompson
2w ago00:39:52Tap to summarize“You always stood out to me because you explain SEO in a very down-to-earth way. You make it so practical & doable.”I’m BACK with another former SEO & Grow grad & another epic case study episode—and this one has me doing a happy dance! Heidi Thompson, wedding industry marketing expert and SEO program grad, is here sharing exactly what's changed in her business since getting her SEO strategy locked in.Spoiler: her average Google position went from 30 to 8. That's page 3 to page 1—across ALL her keywords. 👀In this episode with Heidi, you get a behind-the-scenes look of what it's like to do SEO when you help a LOT of different types of clients, how SEO fits perfectly into her "life first" business style, & why her next project has her even more excited about SEO!→ Get the full show notes here!——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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SEO Is NOT That Techy—Here's What It Really Takes
3w ago00:12:27Tap to summarize"I'm not a techy person, Brittany." I heard this SO many times recently—on coaching calls, in DMs, everywhere! And every single time, I want to shake them (lovingly 😂) and say: “NEITHER AM I!” That's a huge part of why I went into SEO in the first place.But I also hear what's underneath that statement. You don't want to mess it up. You don't want to break your website. You don't want to do something you can't undo. I see you, I hear you, & I've got you.In this episode, I'm breaking down what SEO actually requires (hint: it's not a bunch of dashboards or coding skills) so you can stop letting the tech fear keep you stuck.→ Get the full show notes here!——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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SEO is *Not* the Place to Ditch Your Personality
4w ago00:10:54Tap to summarizeFresh brand photos just landed in my inbox—and they've got me ALL the way in my feels about identity, confidence, & showing up as the realest version of you. So naturally, I had to record this episode.SEO is NOT the place to ditch your personality. In fact, it might be the most important place to let it shine!In this episode, I'm calling out the "polished professional" trap & giving you simple, doable tips to bring your vibe into your SEO strategy so you attract the most aligned clients (and actually enjoy your business while you're at it)!→ Get the full show notes here!——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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Perfection Isn’t Why Your SEO Isn’t Done—Avoidance Is
May 800:13:12Tap to summarizeI'm calling it out today—with love, of course. 😄If you've been side-eyeing your SEO, kicking the can down the road, & telling yourself you'll deal with it "someday"... this episode is for you. I get it. I've been there. But the avoidance stops here!In this episode, I'm getting real about WHY so many entrepreneurs (perfectionists especially) keep putting SEO off & what it's actually costing you to stay stuck on the social media hamster wheel.⚡ 5-Day SEO Sprint—(Use code PODCASTSPRINT at checkout for a special discount exclusive to podcast listeners!) starts May 11th!→ Get the full show notes here!——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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My First In-Person SEO Workshop—Mastermind Retreat Recap
May 100:21:12Tap to summarizeTears, Triumphs, & Teaching My Very First In-Person SEO WorkshopI just got back from the most incredible mastermind retreat (hosted by none other than Megan Yelaney in Piermont, New York)—and I have SO much to share with you! Between the tears, the breakthroughs, & my first in-person SEO workshop, this week was everything.In this episode, I'm giving you a full BTS look at what we covered in that 90-minute workshop—because honestly? The stuff that came up is stuff YOU need to hear, too!Grab a notebook & press play ▶️⚡ 5-Day SEO Sprint—(Use code PODCASTSPRINT at checkout for a special discount exclusive to podcast listeners!) starts May 11th!→ Get the full show notes & all the mentioned links here!——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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The 3-Step Process I’m Following to Get Found on Google
Apr 2400:43:21Tap to summarizeColie James flipped the script & interviewed ME on my own podcast—and honestly?! It might be one of the most real conversations I've had about SEO, business growth, & doing the work I tell everyone else to do (but haven't always done myself 😬).We're celebrating 5 years of SEO being a game-changer in my business & life. In this episode, Colie & I get into the messy, honest, exciting truth of what it actually looks like to build a business on SEO—including the parts I'm still figuring out!You’ll even hear a sneak peek at a new offer I'm cooking up 👀If you've ever thought "I should really do something about my SEO"—this is your sign. The bat signal IS up 🦇 & that “play” button is waiting for you.→ Get the full show notes here!———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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Optimize Your Core Website Pages—NO Keyword Research Required
Apr 1700:14:45Tap to summarizeOne thing I see too often in my work as a Lead Gen Strategist & SEO Coach are missed SEO opportunities.Everything from social media bios without a keyword, headshots that aren’t titled appropriately, & blog posts with no focus keyword.But the worst offender is the one I’m guiding you through today.→ Ineffective (or missing) on-page SEO strategies for your “core website pages.”In this episode, you’ll discover what your 7 “core website pages” are, the 3 easiest SEO strategy pieces to optimize for each page, & how to optimize those core pages for SEO—without spending even one second doing keyword research.→ Get the full show notes (with all the links) here!——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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Blogging isn’t Dead—You’ve Been Doing it Wrong
Apr 1000:13:26Tap to summarize“A blog that gets you found online gets you PAID.”I have a MAJOR announcement: Blogging isn’t dead! You’ve just been doing it wrong.Not only is blogging NOT dead, it can actually make you money—IF you do it correctly.A blog full of only “how to” articles is a really bad blogging strategy… Because blogs can be—should be—SO much more.Your blogs are part of your SEO strategy. They should be getting you found AND booked, making money.So… here are 5 things you need to do to achieve that.→ Get the full show notes here!——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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SEO Best Practice #5: Meta Descriptions 📲
Apr 300:11:28Tap to summarizeAs an SEO copywriter & strategist, there’s a tight rope of copywriting best practices and SEO best practices that I know and am particularly skilled in helping you walk. Meta descriptions are one of those elements.You may not know what a “meta description” is called, but I guarantee you know what it is.You’ve seen it before in the wild—follow me... → You go to Google→ You type something in the search bar→ You hit enter & see all those websites & blogsThe couple of grey sentences is called a "meta description." And every website has a spot on the backend where you can plug in one of these descriptions.Meta descriptions play a critical role in your online visibility. In this episode, I’m explaining how they can help or hurt your visibility, mistakes to avoid, and sharing 2 tips to help you craft an effective meta description for your Home page.→ Get the full show notes here!——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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