Podcast
SEO for Established Entrepreneurs: The Basic B
Hosted by Brittany Herzberg | SEO Coach & Lead Gen Strategist · EN
As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO!
This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered!
We’ll cover questions like:
- How does improving SEO help me get found online?
- How often should I update my SEO strategy?
- How do I know my SEO strategy is working?
- How frequently do I have to post blogs?
- What’s the first step to doing SEO?
- Does SEO require coding?
- How much time is SEO going to take?
- How long does SEO optimized content last?
- Is SEO still relevant with the rise of AI & SGE?
- Does SEO also apply to Instagram, podcasts, & YouTube?
- If I start doing SEO, can I ditch social media marketing for good?
After becoming an accidental SEO expert, Brittany Herzberg started applying this strategy to everything—not just her website, but copywriting projects she was booking. Before she knew it, SEO was her thing & people were calling her the “SEO Queen.”
Word on the street is she consistently makes a really complicated subject approachable and exciting!
With a mix of solo episodes and guest interviews, you’ll hear exactly how SEO gives you time back so you can simply live life vs chasing leads around Instagram.
It’s time to press play & discover the magic of SEO! 🪄
28episodes
Episodes
Newest firstAll episodes
Perfection Isn’t Why Your SEO Isn’t Done—Avoidance Is
2w ago00:13:12Tap to summarizeI'm calling it out today—with love, of course. 😄If you've been side-eyeing your SEO, kicking the can down the road, & telling yourself you'll deal with it "someday"... this episode is for you. I get it. I've been there. But the avoidance stops here!In this episode, I'm getting real about WHY so many entrepreneurs (perfectionists especially) keep putting SEO off & what it's actually costing you to stay stuck on the social media hamster wheel.⚡ 5-Day SEO Sprint—(Use code PODCASTSPRINT at checkout for a special discount exclusive to podcast listeners!) starts May 11th!→ Get the full show notes here!——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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My First In-Person SEO Workshop—Mastermind Retreat Recap
3w ago00:21:12Tap to summarizeTears, Triumphs, & Teaching My Very First In-Person SEO WorkshopI just got back from the most incredible mastermind retreat (hosted by none other than Megan Yelaney in Piermont, New York)—and I have SO much to share with you! Between the tears, the breakthroughs, & my first in-person SEO workshop, this week was everything.In this episode, I'm giving you a full BTS look at what we covered in that 90-minute workshop—because honestly? The stuff that came up is stuff YOU need to hear, too!Grab a notebook & press play ▶️⚡ 5-Day SEO Sprint—(Use code PODCASTSPRINT at checkout for a special discount exclusive to podcast listeners!) starts May 11th!→ Get the full show notes & all the mentioned links here!——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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The 3-Step Process I’m Following to Get Found on Google
4w ago00:43:21Tap to summarizeColie James flipped the script & interviewed ME on my own podcast—and honestly?! It might be one of the most real conversations I've had about SEO, business growth, & doing the work I tell everyone else to do (but haven't always done myself 😬).We're celebrating 5 years of SEO being a game-changer in my business & life. In this episode, Colie & I get into the messy, honest, exciting truth of what it actually looks like to build a business on SEO—including the parts I'm still figuring out!You’ll even hear a sneak peek at a new offer I'm cooking up 👀If you've ever thought "I should really do something about my SEO"—this is your sign. The bat signal IS up 🦇 & that “play” button is waiting for you.→ Get the full show notes here!———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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Optimize Your Core Website Pages—NO Keyword Research Required
Apr 1700:14:45Tap to summarizeOne thing I see too often in my work as a Lead Gen Strategist & SEO Coach are missed SEO opportunities.Everything from social media bios without a keyword, headshots that aren’t titled appropriately, & blog posts with no focus keyword.But the worst offender is the one I’m guiding you through today.→ Ineffective (or missing) on-page SEO strategies for your “core website pages.”In this episode, you’ll discover what your 7 “core website pages” are, the 3 easiest SEO strategy pieces to optimize for each page, & how to optimize those core pages for SEO—without spending even one second doing keyword research.→ Get the full show notes (with all the links) here!——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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Blogging isn’t Dead—You’ve Been Doing it Wrong
Apr 1000:13:26Tap to summarize“A blog that gets you found online gets you PAID.”I have a MAJOR announcement: Blogging isn’t dead! You’ve just been doing it wrong.Not only is blogging NOT dead, it can actually make you money—IF you do it correctly.A blog full of only “how to” articles is a really bad blogging strategy… Because blogs can be—should be—SO much more.Your blogs are part of your SEO strategy. They should be getting you found AND booked, making money.So… here are 5 things you need to do to achieve that.→ Get the full show notes here!——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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SEO Best Practice #5: Meta Descriptions 📲
Apr 300:11:28Tap to summarizeAs an SEO copywriter & strategist, there’s a tight rope of copywriting best practices and SEO best practices that I know and am particularly skilled in helping you walk. Meta descriptions are one of those elements.You may not know what a “meta description” is called, but I guarantee you know what it is.You’ve seen it before in the wild—follow me... → You go to Google→ You type something in the search bar→ You hit enter & see all those websites & blogsThe couple of grey sentences is called a "meta description." And every website has a spot on the backend where you can plug in one of these descriptions.Meta descriptions play a critical role in your online visibility. In this episode, I’m explaining how they can help or hurt your visibility, mistakes to avoid, and sharing 2 tips to help you craft an effective meta description for your Home page.→ Get the full show notes here!——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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Substack ain’t it—Not if You Want to Get Started with SEO
Mar 2700:10:02Tap to summarize“There's a very strategic, super simple way to approach blogs on your website that allows you to be creative AND get found in the process.”I’ve got a bone to pick with Substack.Well… not with Substack, but with the stupid Substack craze that’s going on right now.Everyone—maybe you—is losing their ever loving mind over this platform.I get it, but there are some yellow flags that are obvious to me as an SEO expert.Specifically SEO pitfalls that you’ll want to consider IF you’re a business owner… who has a website… AND the content you’re creating is, in fact, related to your business.Tune in & take notes so you make sure you’re going with the best & most aligned choice for your business.→ Get the full show notes here!——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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I Ignored My Own SEO—Here’s How I’m Fixing It
Mar 2000:10:26Tap to summarize“I prioritized client work, and my SEO strategy paid the price.”It's probably surprising that an SEO would ignore her own SEO, but here we are. And you know what? There's that saying about cobbler's kids, and I just keep seeing how true that is. You're really skilled in XYZ and you help your clients with that, but then 9 times out of 10, it happens to be a hot mess express on the back end of your own business.The great news is that hope is NOT lost! There’s a way to fix it & I’m talking you through that 3-step process in this episode.→ Follow along on the journey on Instagram: https://www.instagram.com/brittany_herzberg/→ Get the full show notes here!——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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Fix Your Lead Gen Problem with SEO in 4 Steps
Mar 1300:19:26Tap to summarize“Has anyone ever used a lead gen specialist?”This week in one of the groups I’m a member of, someone asked that question. And let me tell you—I could not respond fast enough. That's literally what I do.I mean, how many times have you heard me say SEO is the easiest way to bring in new leads consistently? A lot!I shared some advice with her so she can get more people coming to her new lead magnet, which is really what her question was all about. Because you can—and should—be weaving in SEO into every single page on your website, social media profile, etc.And that got me thinking about steps I could share with you that you can take if you also feel like you have a bit of a lead gen problem. So, here you are!→ Get the full show notes here!———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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SEO and Website Design Are Sisters, NOT Frenemies
Mar 600:32:02Tap to summarizeAfter 7 years of running a referral-based business, Brand & Squarespace Website Designer Jena Thielges decided to explore SEO as a more sustainable marketing strategy.Constantly showing up on social media was just NOT it.Even though she had “low-key studied SEO for years,” it wasn’t until she implemented a clear strategy that everything started clicking.And leading to keyword rankings & even new clients! 🎉As you’ll hear in this latest case study interview…It’s never too late to start SEO!The right strategy will help the right clients find you—even if you don’t have a physical location or local business presence!Quick Links:🔗Say hi to Jena!🔗SEO & Grow (no, you’re not too late!)→ Get the full show notes here!——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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