Ben Shapiro (10:35)
You know, good for him. And again, it's good we found the one thing Americans can unite upon. Coming up next, even more on Tay Tay. You thought there was no more wrong. You are. We have more on Tay Tay. First, can the Fed take the right action at the right time or are we going to be looking at a potential economic slowdown? What does that mean for your savings? I don't know about you. I diversify with gold through Birch Gold Group. I do it for peace of mind, knowing if the bottom falls out, I have something tangible I can depend on. And Birch Gold makes it incredibly easy for you to diversify into gold as well. If you have an IRA or old 401k, you can convert that into a tax sheltered IRA and physical gold or you just buy some gold to keep in your safe. I've worked with Birch Gold before. They've obviously been an advertiser on the show for years, but I've actually bought a fair bit of gold from Birch Gold. I call them up, I get my questions answered. I orders in my safe today. Get educated. That's how it starts. Birch Gold will send you a free info kit on gold. Just text the word BEN the number 9898 98. Again, text BEN to 9898 98. Consider diversifying a portion of your savings into gold. That way, if the Fed can't stay ahead of the curve for the country, at the very least you can stay ahead for yourself. Again, textBEND to 9898 98. To get started with my friends over at Birch Gold and start diversifying. It is a smart financial strategy. Also, what does feeling safe at home really mean? I used to think that good locks, a loud alarm are enough. True security means preventing that break in from ever happening in the first place. And that's why we here at Daily Wire trust Simply Safe to protect the studio and our employees and security that's proactive, not just reactive. And Simply Safe means that when we come here in the morning, we know that all of our cameras are here. It means that when our employees are leaving late at night, they don't have to worry somebody is breaking in simultaneously. Most security systems are reactive. They only spring into action after somebody has already broken in, which defeats the purpose. Simply Safe's new Active Guard Outdoor Protection flips that script by stopping break ins before they happen. Their AI powered cameras work with live monitoring agents to spot suspicious activity around your property. If somebody's lurking where they shouldn't be, agents can actually talk to them in real time, Flip on spotlights, call police if needed. It's pretty impressive that over 4 million Americans already trust Simplisafe. They've earned recognition as seen as best home security system of 2025 plus top rankings for customer service from Newsweek and USA Today. With monitoring starting around a dollar a day, no contracts or hidden fees, and a 60 day money back guarantee. It's designed to give you real peace of mind without the usual headaches. Visit simplisafe.com Shapiro claim 50% off a new system with a professional monitoring plan. Get your first month for free at SimpliSafe.com Shapiro there's no safe like simply safe. So pop as a medium is a teenage medium. It is a medium that is made for teenage girls and people. Because we have now prolonged adolescence or in their mid-20s, you don't see a lot of 50 year olds walking around singing pop. Not only that, pop music is based in certain tropes. You know, being being brokenhearted about your latest breakup or being f you about your latest breakup or something about your latest breakup. Like all of pop music is is basically rooted in sexual lust in terms of its lyrics and or emotional problems. That's what pop music is about, which is why people age out of it. At the minute that women stop being sexually alluring, it's very difficult for them to be successful in the pop world. And, and women age out of that in the pop world pretty quickly, right? Katy Perry right now is the butt of enormous mockery online for her latest tour, she's considered to be too old for the game. Katy Perry is five years older than Taylor Swift. She is 40 years old and she's kind of going in the opposite direction. And she just recently broke up with Orlando Bloom and so she's kind of seen as desperate, trying to maintain attention. What's she going to do? And so can you be a 43, 45 year old woman and singing about your latest breakup and how heartbroken you are the same way that you could when you were 30? Probably not. And is, is pop as a musical medium capable of carrying actual interesting messages about, for example, marriage and having kids? When I think of sort of the musical genres in which people sing about marriage and having children, the only one that pops to mind is actually country. So watch, watch for it. I would not be totally shocked if Taylor Swift's next album, she moves back toward country. That would not be surprising to me at all because that actually is medium where people frequently sing about this kind of stuff. And of course country has now broadened out to include things like Beyonce's latest album. So it would not be shocking to watch Taylor kind of move back into that medium as opposed to the poppy kind of drug induced, hazy, Charlie XCX pop music that she's been doing for the last few years, five or 10 years. It'll be fascinating to watch. But again, my great hope here is that an entire generation of young people, particularly young women who were, who were told by the feminist movement and by pop stars like Taylor Swift that relationships were bound to fail and they were all about this sort of teenage angst, mature along with Taylor Swift, see this as unabashedly. By the way, again, you're not seeing a lot of blowback. That's what's fascinating. Despite all of the talk about how marriage is a patriarchal institution, marriage robs women of their identity. Marriage and romance is, is simply a hallmark of our horrible sexist past. I've yet to see anybody, literally anybody on the left talking about why it's so terrible for Taylor Swift to get engaged and married. The sort of Gloria Steinem take on marriage is dead. And Taylor Swift may have just put a stake through it, which is really quite fascinating because it turns out marriage is a natural institution. Romance between men and women is a wonderful and natural thing. It turns out that women want, by the way, masculine men. You'll notice that Taylor Swift didn't end up marrying any, any of these sort of androgynous dudes that, that she dated. She ended up marrying you know, the football player with his doofus brother does a podcast. That's who she ended up marrying or getting engaged to. And he ended up marrying the, again, platonically beautiful cheerleader type. Like that's. It's about as classic a story from 1955 as you could find. And that's got to be driving. Some people must. But they won't say it. Or maybe naturally they understand that again, deep in the human heart, there is in fact a desire by women for masculine men and by men for feminine women and for both of them to get married and then have babies. So good luck to Taylor Swift and Travis Kelce again. I think this is a very, very good thing for Western civilization. And if Western civilization needs more babies, hopefully this leads off the generation Taylor baby boom. Okay. Meanwhile, in other very, very important cultural news, but let's be, let's be clear. Everything pales in comparison to this. It was like an asteroid hit Earth and wiped out the dinosaurs yesterday. The only thing anyone cared about was this engagement. And, and I do have to say it'll be fascinating to see what the wedding is like because they could do an unexpected thing, which I think is probably what they should do. I think everybody expects them to have a $20 million wedding. I think what would be fascinating is if she sort of counter programs and does a low key wedding in a church with Travis Kelce. Classic Americana, just family and friends. I think that would actually be a very good brand move for her. Not that she needs my brand advice. She's way better at this than literally anyone who's ever lived in the history of planet Earth. But I think that that would be counter programming, especially in an era where there are so many people who are worried about conspicuous consumption and all of the rest. But I think we're done with it. Wait, breaking, breaking this. Justin, Travis Kelsey apparently has an ad for American Eagle. By the way, gotta say, American Eagle crushing it with the, with the ads. I mean, between Sydney Sweeney and now Travis Kelsey and having an ad to drop like the day of a. A mind blowing universe exploding announcement about Travis and Tay Tay. Really good for American Eagle. Their, their branding department's doing an amazing job. Here is the ad. Okay, so he's dressed in a tennis outfit. He's walking around America. There's an American flag and everything, hugging random friends of many races and laughing with many friends while wearing clothes. Because this is what you do in American Eagle outfits. You, you, you laugh with your friends. Okay. I mean. All right, cool. Basically, I think they just had a Travis Kelce ad banked, and they were waiting for this particular moment. So, again, good on the American Eagle ad department. I will say that that is a very chunky sweater from American Eagle and not my type of sweater, but again, smart, smart advertising. Capitalism always wins, gang. Well, speaking of the power of advertising, I asked our friends and sponsors over at Comet, a project of perplexity, how much money is spent in the American advertising market and how much did American Eagle spend on marketing? Last year, apparently, total advertising spending in the United States for 2024 was $354 billion. A lot of money. Reflecting the ongoing strength and growth of the American advertising market. That is. That is a lot of money. Obviously, a lot of companies spend a lot of money on advertising. American Eagle last year spent $206 million on advertising. I assume they're going to spend even more this year. But the Travis Kelce ad, the Sydney Sweeney ad, it just shows that a good piece of advertising, much more valuable than just throwing dollars at the thing. So, you know, good on American Eagle for having signed up all of these talents, ready to drop an ad at a moment's notice if, you know the biggest marriage announcement in human history happens. But in other cultural news, the Cracker Barrel wars have been fought and they have been won. Cracker Barrel has backed down. And the old white dude on the Cracker Barrel billboards, he's back and he's better than ever with his creaky joints and his. And his rocking chair. I'm making fun of this a little bit because, listen, do I think that it was like the most important thing in the world that Cracker Barrel tried to change its logo and then changed it back? No. Do I think that it was all about the wokeness? Not really. Do I think it was indicative of corporate America's disconnect from its own brand and from an enormous amount of white America? Yes. So do I think that the, the reams of paper and gallons of ink that have been spilled over Cracker Barrels, relatively mild rethink that that was deeply important. I'm not sure, but. But I understand that for many people, this is an issue of passion. Obviously, I don't operate in the Cracker Barrel world. Cracker Barrel is not kosher. So I've never eaten at one. It seems charming. I've heard from people, they enjoy it, as the President would say. Many people say that Cracker Barrel is so great, so wonderful. President Trump offered his own advice to Cracker Barrel just yesterday. And you know, the President coming off the sidelines to Suplex. Cracker Barrel basically ended the Cracker Barrel resistance and he outflanked the Cracker Barrel woke forces and he broke them. Broke them like a champion. He put out a post on Truth Social. Cracker Barrel should go back to the old logo, admit a mistake based on customer response, the ultimate poll, and manage the company better than ever before. They got a billion dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity. Have a major news conference today. Make Cracker Barrel a winner again. Remember, in just a short period of time, I made the United States of America the hottest country anywhere in the world. One year ago it was dead. Good luck. Jonathan Capehart at MSNBC just last week was raging over MAGA voters, saying that he was sick of their outrage and all this stuff. But he loses. He loses and MAGA wins. Cracker Barrel has been defeated. They were forced to sign their surrender at Appomattox. The US Restaurant chain has now abandoned its plans to adopt a new generic, stupid looking logo. The company said in a social media post. We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen and we have. Our new logo is going away. Our old timer will remain Murica. President Trump then congratulated them on the reversal. Magnanimous in victory as ever. Say congratulations, Cracker Barrel, on changing your logo back to what it was. All your fans very much appreciate it. David Johnson, the CEO of branding strategy vision PR Group, told BBC's US partner CBS. The rebrand was a flop. The shares had nosedived by about 7% following the announcement of the brand reversal. And now presumably you will see the brand shoot up to the stars. To the stars, to the moon. Because the war has been won and the old man will still be leaning on that Cracker Barrel in, in their logo. And the pegboards never went away, right? I mean they still, they still had all the Americana in the store. So again, do I think this was overblown some? Yeah, yeah, I do. But indicative of the winning streak of MAGA already coming up, horrifying story out of Scotland that's becoming a meme and kind of iconic. All about the Muslim migration problem across Europe. First, I gotta tell you, steak, steak is my jam, okay? But I can't always have the steak that I want. And this is where Cook Unity comes in. Whether you eat to live or live to eat, Cook Unity delivers fresh, chef crafted meals straight to your door. Their ever expanding menu of over 300 small batch meals adapts to your dietary needs. 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Prageru videos reach millions of people every single day, especially young people. They are changing minds at scale. Parents are noticing. Families are rejecting indoctrination and finding content they can actually trust. Stories about faith, freedom, personal responsibility, lessons your tax dollars will never teach. Best part? It is all free. But Prageru cannot grow without your help. If you want to make an impact on the next generation, this month is the perfect time to Support PragerU. Every dollar given will be triple match. That's correct. Tripled. Donate right now@prageru.com DW Triple the impact of your gift. That's prageru.com DW Meanwhile, President Trump had himself a good time at the White House yesterday. He had a three and a half hour presser. I mean, the man must hold his urine like a camel. I just have to say that is a very, very long presser. My goodness. Wow. I guess one of the, one of the prerequisites to being a part of Trump's Cabinet is that you can go a very, very long time without ever stepping out to use the restroom. President Trump himself mocked Joe Biden's pressers after this three and a half hour presser that was longer than Godfather 1. And here he was. You have not had this happen for four years. You sat and you'd ask one question to Biden and it was always the ice cream question. Right? What flavor ice cream do you like best? I like vanilla. And that was the end of the conference. Our own Michael Moles was there for this magnificent Cabinet meeting. He was the first podcaster in human history to cover a Cabinet meeting yesterday. An honor he richly did not deserve. But there he was. Marco Rubio, I think, had the line of the day, actually. So he was, he was celebrating upcoming Labor Day. And Marco Rubio said, I've never appreciated a Labor Day as much as this one. Well, Mr. President, first of all, everyone's made this comment already and needs to be echoed again. You, you were elected as the president of working Americans, and that's why this Labor Day is so meaningful for me personally. This is the most meaningful Labor Day of my life as someone with four jobs and so. Good line there from the Secretary of State as well as the head of, like the National Library, the official janitor of the United States, the head of the NSC, and, and about eight other jobs. So, you know, President Trump is having himself a good time. The Democrats are not having themselves a good time. The Democrats are in serious, serious trouble. Harry Ensign over at cnn, he says the Democrats right now are about as popular as Crackle Cracker Barrel's rebrand attempt. Democratic brand right now has about the appeal with the American voter, as the Cracker Barrel rebrand has with the American consumers. Bad, bad, bad. What are you doing? Oh, my goodness gracious. What, what are we talking about here in terms of big party registration changes in the key swing states? Let's look at the key four swing states that in fact do keep track of registration by party. Look, the Republican Party is in their best position at this point in the cycle since at least 2005 in all four of these key battleground states. Well, I mean, that is that is, I can't imagine why they're unpopular, except that you totally, totally can. Democrats have been wrong footed by President Trump at every single turn. That is particularly true on the issue of crime. Crime is just a terrible issue for Democrats. It has always been and will always be a terrible issue for Democrats until they get tough on crime, which apparently they've decided never to do again. In the wake of Black Lives Matter Summer 2020, Jimmy Raskin, representative from Maryland, he said, you know, we keep focusing too much on crime, but crime has always been a part of American history. Oh my God. He's trying to militarize our society, intimidate his political opponents. The whole idea of picking cities based on their partisan leadership is absurd. I mean, there are lots of Republican cities and towns struggling with crime. Everybody is across the country always. Crime has always been part of our history. And yet crime is down in BC, for example, it's at a 30 year low. Crime has always been a part of our history. Is a really, really bad argument to the person who just got carjacked. You know, you should, you should just acknowledge crime has been a part of American history. For in fact, murder goes all the way back to Cain and Abel. It's always been a part of human history. So the fact that your family member was murdered in front of you on a street in Washington D.C. just understand that's always been a part of human history. Good luck with this particular attempt. Meanwhile, the DNC summer meetings are going swimmingly for the Democrats. By swimmingly, I mean they are totally psychotic. I mean, I don't know what they are doing. Here is a DNC summer meeting speaker. Her name is Insha Rahman. She is the Vice President for Advocacy and Partnerships at the Vera Institute of Justice. Saying, you know what doesn't matter to people? Crime doesn't matter to people. I feel like crime matters to people. You want to talk about the crime issues voters care about? Where does Trump go? Migrant crime, carjackings, the really lurid, awful stuff. That is a crazy, crazy visual. Don't take the bait because most Americans are more worried about how are we going to address mental health issues, the visible homelessness that we see on streets and how do we deal with mental health and other issues that drive the sort of range, random incidents that scare all of us. That's what you should be talking about. That's where you should be focused. Don't take the bait in talking about migrant crime or carjackings or the things that actually don't matter to that many Americans. They don't matter. They don't matter. Which is why you guys are in the minority now. Things are going amazing for you. And that was the entire dnc. Apparently, the Democratic National Committee has decided that their chief pitch to other Democrats is the worst things happening in America are that criminals are going to prison and. Or being deported. Here, for example, is DNC member Millie Herrera crying about Alligator Alcatraz, which is just a holding facility in Florida for illegal immigrants, many of whom have committed significant crimes in the United States.