In this week's episode of The Best Guest podcast we welcome social media trainer and consultant, Hana Jay Klokner.

We talk about:

Why even big brands don't have social media figured out and what that means for you
How to create content in a scalable, sustainable way
The challenges personal brands face and how to overcome self-doubt to show up online

Hana Klokner is a social media trainer and consultant with over a decade of experience working with businesses of all sizes, from SMEs to global organisations including Amazon and the United Nations. Originally from Slovakia, Hana began her digital journey at just 15 as a blogger and editor, later going on to teach at the University of the Arts London (UAL) for seven years. She specialises in helping business owners and personal brands develop their social media strategy and find their authentic voice online.

Key Takeaways

Big brands don't have it all figured out and emotional connection matters more than budget
Start creating content yourself before delegating as no one will capture your voice better than you
Use ChatGPT to repurpose existing content like podcast transcripts and website copy
Aim for 2 to 3 posts per week and batch create content in a single afternoon session
If you've taken a break from social media, come back slowly, share what feels natural, and don't come from the wound, come from the scar
Start on the platform that feels most comfortable and build your confidence from there

"It's not about having it all done and being perfect. It's about the contribution you're making to a community." Hana Klokner

Connect with Hana Jay Klokner

Website: https://hanajayklokner.com/

Facebook: https://www.facebook.com/hanajaykloknerofficial

Instagram: https://www.instagram.com/hanajayklokner

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