In this week's episode of The Best Guest podcast we welcome SEO expert Silvia Del Corso for a deep dive into the evolving landscape of search engine optimisation. Silvia breaks down how SEO has transformed what business owners need to focus on today and why data-driven decision-making is essential. From domain authority to the rise of AI in search, Silvia offers invaluable insights into how to stay competitive online in 2025.

About Silvia Del Corso

Silvia Del Corso is the Founder and Director of PinkSEO Ltd, an award-winning SEO agency based in West London, recognised as Creative Media Business of the Year. With over 13 years of experience in search engine optimisation, she specialises in helping business owners—especially in the medical sector—enhance their online visibility and turn website visitors into patients. Passionate about making SEO accessible, Silvia frequently speaks at industry events, sharing practical, actionable strategies that drive real results.

Key Takeaways

Conducting an SEO audit can uncover hidden issues, like having six homepages, without the site owner knowing.
Google trusts websites that have been around longer and have earned reputable backlinks.
Outdated or irrelevant content can hurt your site - auditing and updating is more powerful than constant publishing.
Learn how the rise of AI and tools like ChatGPT are reshaping how websites are ranked and how users search.
Google's latest updates prioritize useful, current, and relevant content, especially in fields like health, finance, and law.

Quote

"SEO, everything you do and you choose and you want to prove needs to be backed by a number... So from the search terms, the keywords that you choose to actually proving the results everything needs to be measurable." Silvia Del Corso

Mentioned in This Episode

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Connect with Silvia Del Corso

Free SEO Website Audit

Complimentary audit of your site, expert SEO review and a 1-hour consultation https://pinkseo.marketing/free-seo-website-audit/

Free Webinars

Silvia runs regular free webinars to help you with your SEO. Learn more at http://pinkseo.marketing/next-webinar

Website: www.pinkseo.marketing

LinkedIn: https://www.linkedin.com/in/silviadelcorso/

Instagram: https://www.instagram.com/pinkseo.marketing/

Connect with Victoria Bennion

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Transcript

SEO And What Really Matters in 2025 with Silvia Del Corso

Victoria Bennion: [00:00:00] Hello and welcome. I'm your host, Victoria

Bennion, and the founder of the best podcast guest booking agency. And you're

listening to the best guest, the podcast for business owners, creatives, and

entrepreneurs who want to harness the power of podcasts to grow their platforms

and increase their visibility.

Victoria Bennion:

We're here to support you on your journey, bringing you actionable tips with

each episode. Now let's begin.

Victoria Bennion:

Today I'm joined by Silvia Del Corso, a seasoned. SEO expert, with over 15

years of experience helping businesses decode the mysteries of Google, and stay

ahead in the ever changing world of search. In this episode, Silvia breaks down

what SEO really is, why your website might not be ranking

Victoria Bennion: and

how tools like Chat, GPT, and AI are reshaping the future of search. Whether

you are brand new to SEO or you've been working on your site for years, this

conversation is packed with practical [00:01:00]

insights from the power of domain authority. To the importance of data audits

and high quality content, get ready to rethink your digital strategy because

what worked last year won't cut it today.

Victoria Bennion:

Hello and welcome to the podcast, Silvia.

Silvia Del Corso: Hi.

Thank you so much for having me here, Victoria.

Victoria Bennion: Oh,

it's lovely to have you here today.

Victoria Bennion:

Could we begin by talking about your journey? How did you find yourself working

in SEO

Silvia Del Corso:

it's been a long journey 'cause I've been doing this job for now more than 15

years and I was initially doing it in Italy where I'm from. As you can clearly

tell from the accent, I apologize.

Victoria Bennion:

It's a great accent. Don't apologize.

Silvia Del Corso: , I

started back in Tuscany when we used to have the marketing agency and it was

different back then, but out of all the possible marketing. Sciences. That was

the one that I liked the most because it's numbers two and I can understand the

word [00:02:00] better if I see it in numbers.

If you tell me something is good, I need to understand if it's good seven or

79, if I see the number.

Silvia Del Corso: I

understand. SEO, everything you do and you choose and you want to prove needs.

To be backed by a number. So from the search terms, the keywords that you

choose to actually proving the results everything needs to be measurable. And

that's why actually it gives me confidence. 'Cause it's no opinions it's

actually data.

Silvia Del Corso: So

that's how I chose it. And it was the most complicated one at the time. So it

was more of a challenge that I'm driven by challenges. So it wasn't the time,

the one that wasn't. So easy to grasp. And it was something that wasn't usually

made by women. Because I, when I was going to the conference back then in

particular, it was a whole room all full of men.

Silvia Del Corso: And

you could [00:03:00] have to come to your women

attendees and in one hand. So it was quite exciting and new stimulating. And it

has remained. It's it still changes. It changes every day. Been more stable for

a while and now it's changing again crazily. But yeah, it's it's fun. It's

fascinating.

Victoria Bennion:

Excellent. So for anyone listening who's not quite sure what the term SEO

means, would you be able to just talk about that and why it's important?

Silvia Del Corso:

Yeah, it stands for search engine optimization, and it's the type of activities

that you do when you are working on a website to make it more easily readable

and understandable from Google and the value search engines including. AI in

search, so there are lots of. Practical activities that comprehend different

sorts of skills [00:04:00] from coding

technical content strategy and so on.

Silvia Del Corso:

Different things that you do so that your site can rank and when somebody's

searching for something if they find you instead of somebody else. It's

definitely an economic advantage so it can become more business, more clients,

more inquiries. And the nice thing for me was that it was a transferable

science.

Silvia Del Corso: So

the knowledge that I was using in Italy when I moved here to London in 2016,

it's the same 'cause Google doesn't change the way it operates in really

different country databases. Yeah.

Victoria Bennion:

That's really interesting. Okay, so if a business owner is thinking, I think I

need to do something about my SEO, I need to get my website ranking, what are

the top things that they should be looking at?

Silvia Del Corso:

First of all, you need to understand what is the current situation and what are

your goals. So there are tools to analyze a website and. We run it [00:05:00] every day regularly for respecting new

clients or people that we have a conversation with to actually the website or

scan it. It's quite enlightening sometimes 'cause we find things that the web,

the website owners would've never expected.

S...