👔 “Chrome Collar Jobs” — AI Agent workforce. Bachan’s viral BBQ. Urban Outfitters’ all-time-high.

Summary

Podcast Summary: The Best One Yet Hosted by Nick & Jack Studios | Release Date: May 29, 2025

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1. Urban Outfitters’ Stock Reaches an All-Time High

Timestamp: [05:54 - 10:02]

Nick and Jack delve into Urban Outfitters' impressive financial performance, highlighting a significant 25% surge in their stock prices driven by record earnings. The catalyst behind this growth is the success of Urban Outfitters’ subscription clothing service, Nuuly.

• Nuuly’s Impact: Launched in 2019, Nuuly allows subscribers to rent six new clothing items each month for $98, fostering customer loyalty and increasing overall sales across Urban Outfitters’ brands.

  Jack: "Nuuly is the unquestioned leader after just six years." (08:43)

• Profitable Innovation: Unlike competitors like Rent the Runway, Nuuly has not only doubled its user base to 380,000 active subscribers but has also achieved profitability. This positions Nuuly as a "profitable loss leader," driving sales in other divisions without incurring losses itself.

  Nick: "Urban invented a new rare species. The profitable loss leader." (09:15)

• Strategic Growth: Urban Outfitters has strategically positioned Nuuly within their business model, allowing the subscription service to bolster the sales of other products. This innovative approach has led to a $7 billion valuation, nearing that of established retailers like Gap and nearly doubling Abercrombie & Fitch.

  Jack: "Category can be destiny." (20:09)

2. The Dawn of Chrome Collar Jobs: AI Agents Transforming the Workforce

Timestamp: [10:02 - 14:18]

The hosts address a pressing concern in the business world: the imminent rise of AI agents and their potential to disrupt white collar employment.

• AI Agents as Workforce Replacements: Dario Amade, CEO of Anthropic, a leading AI company, predicts that AI agents will replace up to 50% of white collar jobs within the next five years. This forecast raises alarms about a possible spike in unemployment rates from 4.5% to between 10% and 20%.

  Nick: "AI agents take assignments and use various computer applications to get the work done." (11:46)

  Nick: "Dario was blunt in his interview with Axio, saying AI will take half of all white collar jobs." (11:10)

• Introducing Chrome Collar Jobs: To navigate this transformation, Nick and Jack introduce the concept of Chrome Collar Jobs—a new category of employment where AI agents handle computer-based tasks, freeing humans to focus on blue collar and managerial roles.

  Jack: "We call them chrome collar and tech leaders tend to be right about what happens, but wrong about when it happens." (13:31)

• Balancing Optimism and Caution: While acknowledging the potential benefits of AI integration, such as increased efficiency and cost savings, the hosts emphasize the need for society to prepare for workforce changes to mitigate unemployment impacts.

  Nick: "Tech leaders tend to be right about what happens, but wrong about when." (14:19)

3. Bachan’s Viral Barbecue Sauce: A Japanese Flavor Takes America by Storm

Timestamp: [16:54 - 21:49]

Nick and Jack explore the meteoric rise of Bachan’s Barbecue Sauce, a Japanese-flavored condiment that has quickly become the top-selling barbecue sauce in America.

• Founding Story: Justin Gill, inspired by his grandmother’s homemade recipe, launched Bachan’s with an initial investment of $250,000. Despite significant financial struggles, including maxed-out credit cards and the loss of his home, Bachan’s saw a dramatic sales increase of 4,000% in 2020, reaching $1.5 million and projecting $100 million in sales for the current year.

  Nick: "They jumped 4,000% in 2020 to $1.5 million." (18:42)

• Marketing and Timing: The sauce's success is attributed to strategic placement in grocery stores’ barbecue aisles rather than the international section. This move, coupled with pandemic-driven home cooking trends and a surge in popularity of Japanese flavors like matcha and yuzu, propelled Bachan’s into mainstream awareness.

  Jack: "Strategically, Justin pushed for them to be moved to the barbecue aisle." (20:06)

• Cultural Trends: The growing American appetite for unique and health-conscious flavors played a significant role in Bachan’s viral status. The brand capitalized on Gen Z’s love for innovative dips and the broader shift towards Japanese culinary influences.

  Nick: "Matcha, yuzu, miso. So to stay fit, we're swapping out Taco Bell for teriyaki beef." (19:29)

• Lessons Learned: The success of Bachan’s underscores the importance of "location, location, location" not just in real estate but also in product placement within retail environments. By aligning their product with consumer behavior and leveraging cultural trends, Bachan’s achieved remarkable growth.

  Nick: "Location isn't just critical in neighborhoods and real estate. It matters. All the way down to the aisle in the grocery store." (20:00)

---

Additional Highlights:

• Nvidia’s Record Sales: Nvidia reported a 73% increase in AI chip sales, reaching $40 billion last quarter, despite challenges accessing the Chinese market. High-profit margins (61% per chip) have investors optimistic about sustained growth.

  Nick: "Sales of AI chips jumped 73% last quarter to $40 billion for Nvidia." (22:00)

• US Government’s Involvement in Steel Acquisition: President Trump approved Japan's Nippon Steel to acquire US Steel but mandated a "golden share," granting the US Government veto power over corporate decisions—an unprecedented move in the free market economy.

  Nick: "A golden share is unprecedented. It gives the US Government veto power on corporate decisions of this company." (22:25)

• Hailey Bieber’s Rhode Cosmetics Acquisition: ELF Beauty has acquired Hailey Bieber's Rhode Cosmetics for nearly $1 billion. The brand skyrocketed from zero to over $200 million in revenue within three years, exemplifying rapid brand growth and market appeal.

  Jack: "In three years, Hailey's brand has gone from zero to over $200 million in revenues." (22:44)

• National 529 Day: The hosts celebrate National 529 Day, emphasizing the benefits of 529 education savings plans that offer tax-free growth when funds are used for qualified educational expenses.

  Nick: "If you put $200 each year into a 529 plan, assuming the market grows 8% a year, that account would be worth $6,000 when the kid turns 18." (23:32)

---

Conclusion:

In this episode of The Best One Yet, Nick and Jack provide insightful analysis into Urban Outfitters' innovative business strategies, the looming impact of AI on white collar employment through the advent of Chrome Collar Jobs, and the extraordinary rise of Bachan’s Barbecue Sauce in the American market. Their discussions offer valuable perspectives on current business trends, technological advancements, and consumer behavior shifts, making it a must-listen for anyone interested in the dynamic world of business and entrepreneurship.

---

For more detailed insights and updates, tune into "The Best One Yet" podcast by Nick & Jack Studios.

Transcript

[Nick]

This is Nick, this is Jack.

[Jack]

It's Thursday, the new Friday, May 29, and today's pod is the best one yet. This is a T boy.

[Nick]

The top three pop business news stories you need to know today yet is.

[Jack]

As professional podcasters here. Wow, Jack. And I gotta tell you, huge Apple.

[Nick]

Podcast glitch yesterday to all our Apple listeners, if you ever can't listen to our daily show, check out Spotify, YouTube, or wherever else you get your pods.

[Jack]

Honestly, huge bummer that some of you couldn't listen yesterday. Each episode Jack and I produce, we think of as like our Mona Lisa. Each one's a masterpiece.

[Nick]

And we sat there for like six hours yesterday knowing that Apple podcast listeners couldn't listen to the show.

[Jack]

So yesterday's pod was a T. Boy, listen today. But today's pod is also a T boy. It's actually even better. So, Jack, three stars for today's show. What do we got?

[Nick]

For our first story, Urban Outfitters is defying the trade war. Urban stock just hit an all time high on record profits because urban turned.

[Jack]

A lost llama into a profit puppy.

[Nick]

For our second story, the CEO of Anthropic just dropped a scare bump wild. He said that AI agents will take half of white collar jobs within five years.

[Jack]

So Jack and I will tell you how to prepare with a new term. Not blue collar, not white collar. It's chrome collar.

[Nick]

And our third and final story is the top selling barbecue sauce in America right now.

[Jack]

What is Jack?

[Nick]

It's Japanese. It's called Bachan's barbecue sauce. And I have some in my pantry.

[Jack]

Bachanz founder lost his house making this sauce, but he found his fortune.

[Nick]

But yetis before we hit that wonderful mix of stories.

[Jack]

What a mix of stories. Love the mix of stories.

[Nick]

Jack, the hot new financial concept. You need to know. What is it, Nick?

[Jack]

Jack, it is the taco trade.

[Nick]

The taco trade is popular among both top hedge funds and retail Robinhood traders.

[Jack]

But the taco trade has nothing to do with carnitas, guacamole, or anything you sprinkle on with that queso Taco actually.

[Nick]

Stands for Trump always chickens out T.

[Jack]

A C O taco. It's actually a new investing strategy to make money every time Trump escalates the trade war.

[Nick]

And so far, it's worked every single time.

[Jack]

And here's how. Whenever Trump announces a new tariff, stocks fall.

[Nick]

But then Trump inevitably rolls back the tariffs and stocks surge.

[Jack]

And Jack and I are checking the numbers here. We've seen that same pattern repeat itself three times this year.

[Nick]

Once as a fluke, twice as a coincidence. 3.3times is a trend, Jack.

[Jack]

Take us back to February, my friend.

[Nick]

Trump announced 25% tariffs on Canada and Mexico. Stocks dropped.

[Jack]

But a couple days later, tariffs were paused and stocks popped. Jack, what happened in April this year.

[Nick]

Trump announced tariffs for the whole world and stocks dropped big.

[Jack]

But he cut tariffs on everyone except for China and stocks surged. Then, Jack, what happened?

[Nick]

Last week, Trump put 50% tariffs on the European Union and stocks dropped, but.

[Jack]

He just delayed them and stocks popped.

[Nick]

Besties. Taco isn't a political statement. It's a financial one.

[Jack]

T A C O Trump always chickens out.

[Nick]

And Wall street is making big money on the taco trade.

[Jack]

Now, we should point out Trump actually was asked about the taco trade yesterday. And what did he say, Jack?

[Nick]

He said he's not chickening out. It's called negotiation.

[Jack]

Honestly, yetis. This acronym is just too good to deny.

[Nick]

Yetis. This isn't financial advice. There's no guarantee the taco trade pans out a fourth time.

[Jack]

But in the meantime, the taco trade has been pretty tasty.

[Nick]

How's your portfolio, Greg?

[Jack]

Spicy.

[Nick]

Quite spicy, Jack.

[Jack]

Let's hit our three stories.

[Unknown]

Fifteen years before this song, two boys from the Northeast met in the dorm. They had an idea to cause a cultural storm. It's the best one yet, but the best is the norm. Jack. Nick, that's it. I don't even think they need to practice. 50%. That's a fat tip. T boy city on your at Liz if you know, you know. Cause we read to go. We can't wait no more. So just start the show, Start the show.

Start the show.

[Jack]

First, a quick word from our sponsor.

[Nick]

Airbnb. Nick, can you share that wonderful quote about hospitality we heard recently?

[Jack]

Jack, I think I read this in the Danny Meyer book, but he said something like, hospitality is anticipating someone's needs beyond expectations.

[Nick]

I love that quote. When I have a guest booked to stay at my place, I try to meet that hospitality standard. And I do so by letting them know ahead of time events happening in the area.

[Jack]

A pro tip. Your favorite jam band is playing at your favorite burger place Wednesday night. Probably let your guests know about that one.

[Nick]

I also completed a full travel guide within my Airbnb listing, sharing my personal favorite recommendations and secret spots.

[Jack]

What kind of stuff's in that travel guide? Jack?

[Nick]

That swimming hole is so remote. You can definitely swim in the nude and you won't get any issues.

[Jack]

Yeah, no George Costanza shrinkage that we know of. Yetis. Your actual house Your apartment, your condo is just one part of the Airbnb hosting experience.

[Nick]

I've really enjoyed the soft parts of hospitality, anticipating my guests needs beyond their expectations.

[Jack]

If this sounds your style and you enjoy a naked jump into a stream, you can become an Airbnb host too. As long as you got a place.

[Nick]

I'm proud of my 4.92 rating and my wife is proud of the revenue we're generating with that rating.

[Jack]

Yeah, it is. Your home might be worth more than you think. Find out how [e-mail].

[Ryan Reynolds]

Ryan Reynolds here from Mint Mobile with a message for everyone. Paying big wireless way too much. Please, for the love of everything good in this world, stop with Mint. You can get premium wireless for just $15 a month. Of course, if you enjoy overpaying. No judgments. But that's weird. Okay, one judgment. Anyway, give it a [e-mail] Switch upfront.

[Unknown]

Payment of $45 for 3 month plan equivalent to $15 per month required intro rate first 3 months only, then full price plan options available, taxes and fees extra. See full [e-mail].

[Jack]

For our first story. Urban Outfitters. Their stock surged 25% to an all time high after announcing record earnings.

[Nick]

Because with Nuuly, the subscription clothing service, Urban created a new thing, a mythical thing, a profitable loss leader.

[Jack]

All right, Jack, throwback here. The last time we covered Urban Outfitters, November 2023. Do you remember what the story was? Do you remember? Oh my God. I'm testing you already.

[Nick]

Can I get it? I don't.

[Jack]

Oh, you're so good at this.

[Nick]

You.

[Jack]

I know I am good at this.

[Nick]

I have an encyclopedic manner.

[Jack]

I know, I know, Jack. It was the episode we did on Urban Outfitters selling ipods at their stores.

[Nick]

Oh, the 20 year old original ipods.

[Jack]

Yeah. That was at Urban Outfitters. Well, yeti's Urban Outfitters is back on the pod. Urban is like Abercrombie, but instead of cologne, they sell candles.

[Nick]

They're Philadelphia based, they own Anthropologie and free people. In fact, Urban Outfitters is their smallest brand by sales.

[Jack]

And yet across all the Urban stores, you can buy vinyl records, incense, and an $120 pair of JE with holes in it. And here's the surprise news, Jack. Urban just announced record sales.

[Nick]

That's right. Urban announced $1.3 billion in revenue last quarter, which is up 11% from last year.

[Jack]

Tariffs.

[Nick]

Smerifs management thinks that tariffs will shave just 0.2 percentage points from profits this year.

[Jack]

That was shocking. So the edgy apparel company stock soared 25%. They're now at an all time high.

[Nick]

Their $7 billion valuation is nearly as high as the Gap and nearly twice as valuable as Abercrombie and Fitch.

[Jack]

And the newest thing at Urban is pretty interesting. It's a concept called on rotation.

[Nick]

It's basically a new store within a store concept at Urban Outfitters.

[Jack]

Okay, so what would that look like, Jack?

[Nick]

At some Urban Outfitters, there's going to be a little section dedicated to a different brand. And the inaugural different brand is actually Nike.

[Jack]

Yeah, Nike is renting space inside urban stores to get Gen Z to finally care about air Jordans.

[Nick]

But the standout performer for Urban Outfitters wasn't candle, vinyl or pre ripped $120 jeans.

[Jack]

No, no, no, no, no. It wasn't even a physical product. No, the standout item at Urban Outfitters was subscription revenue.

[Nick]

We're not talking about Urban Plus. No, we're talking about Nuuly, which Urban outfitters launched in 2019. It's a clothing rental business.

[Jack]

Basically, you get six new items from Urban Outfitters every month for 98 bucks.

[Nick]

You send the six items back at the end of the month and then pick six new items for the month ahead.

[Jack]

So Nuuly is Urban's clothing re. And Nuuly has doubled its user base in three straight years.

[Nick]

They now have 380,000 active subscribers.

[Jack]

But the wild part for Jack and I, Nuuly is now running away from the competition. Literally.

[Nick]

Rent the Runway has only one third as many users as Nuuly does.

[Jack]

I'm sorry, Jack, pause the pod. We gotta repeat this. Rent the Runway invented the entire clothing rental concept 16 years ago.

[Nick]

But now Nuuly is the unquestioned leader after just six years.

[Jack]

And besties. Here's the drama.

[Nick]

Unlike Rent the Runway, Nuuly is solidly profitable.

[Jack]

Wow. So, Jack, what's the takeaway for our buddies over at Urban Outfitters?

[Nick]

Urban invented a new rare species. The profitable loss leader.

[Jack]

Yetis unlike Rent the Runway, which must rent out clothing profitably because that's its only business, Nuhli could lose money. And that's okay for Urban.

[Nick]

Like a free sample at Costco, Nuuly is a $98 a month sample of Urban's brands.

[Jack]

So as long as Nuuly got people to buy more Urban Outfit or clothing, it didn't matter if Nuuly itself lost money on the subscriptions.

[Nick]

But that's not what happened. Nuuly was able to raise prices by 12 bucks a month last year. And yet demand only grew.

[Jack]

In fact, in 2024, Nuuly achieved a full year of profits, while also boosting sales of the other Urban Outfitters divisions.

[Nick]

So Nuuly is like a lost llama in the sense that it drives the sales of divisions.

[Jack]

Right, right, right, right.

[Nick]

But it doesn't lose money. It's profitable.

[Jack]

What you're saying, Jack, is that Urban Outfitters has invented a new species, the profitable lama. Like a centaur, it's half man, half horse. It's half profits, half losses. For our second story, the CEO of Anthropic just said AI will take half of all white collar jobs within five years.

[Nick]

If true, unemployment would spike to as high as 20%. So we're unpacking the truth and the.

[Jack]

Timing, and we're introducing a new concept we call Chrome Collar Jobs. But yet is everyone talks about ChatGPT, which must be really annoying if you're Anthropic.

[Nick]

So true, so true. Anthropic is a huge and valuable AI company. Also, they have Claude, which is the number two AI chatbot.

[Jack]

Yeah, basically, Claude is the Luigi to OpenAI's Mario the Garfunkel to its Simon, Jack the Goose to its Maverick, if you will.

[Nick]

And this San Francisco based company, Anthropic, is led by Dario Amadei. And he said something scary this week.

[Jack]

That's right. He said Dario was blunt in his interview with Axio, saying AI will take half of all white collar jobs.

[Nick]

He said that the unemployment rate will rise from 4.5% today to 10 to 20% within one to five years.

[Jack]

Yeah, Jack and I heard those words. And it is dark, it is freaky, it is dire. But Amade says it's the truth and society needs to face it so it can plan for a transition.

[Nick]

How would all that happen? How would this mass replacement of human workers happen next?

[Jack]

Well, it would happen, Jack, with AI agents, which are basically computer windows that do work.

[Nick]

An AI agent is a white collar worker minus the human form. It's just software.

[Jack]

These AI agents take assignments and use various computer applications to get the work done. And they work 24 hours a day, seven days a week.

[Nick]

And as CEOs discover AI agents, they're going to stop hiring human workers and eventually lay human workers off.

[Jack]

Because as Dario said, an agent is AI that can do the work of humans instantly, indefinitely, and exponentially cheaper.

[Nick]

That was the scary proclamation this week from Anthropic CEO Dario Amade.

[Jack]

So the way Jack and I see it, agents are like a new form of worker, right, Jack?

[Nick]

They're not blue collar. They're not white collar. We call it chrome collar.

[Jack]

Chrome collar, white collar. Work done by bots.

[Nick]

Now, as Nick mentioned earlier, Sam Altman and OpenAI is better known than Dario Amade. And anthropic is Sam Altman.

[Jack]

He's a little bit more optimistic in his public statements, isn't he, man?

[Nick]

Although I get a sense that he's just pushing his agenda because it's best for his company.

[Jack]

Yeah. Sam points to past tech breakthroughs, and in each case, he does point out that human beings found other forms of work.

[Nick]

He gave an example of lamplighters, men who used to walk from lamppost to lamppost, lighting the fire so people could see in the dark.

[Jack]

And what happened to those lamp lighters, Jack?

[Nick]

They got replaced by electricity. But you know what? They ended up finding better jobs and society had better lighting on the streets.

[Jack]

Now, AI could be a slightly different analogy here. After all, computers pretty much run the world already.

[Nick]

And until now, humans have run computers. But that could change soon.

[Jack]

And when it does, blue collar workers will do physical work with their hands. White collar workers will do managerial work.

[Nick]

But chrome collar workers, which are AI agents, will do the work on computers.

[Jack]

So, Jack, what's the takeaway for everybody who just peed their pants a tiny bit?

[Nick]

Tech leaders tend to be right about what happens, but wrong about when Yetis.

[Jack]

When the Internet started booming in the 1990s, tech leaders predicted it would change the world.

[Nick]

And the Internet did eventually change the world.

[Jack]

It did.

[Nick]

Tech leaders were just off by like 10 or 15 years. So we got the dot com bubble in the meantime.

[Jack]

Another recent example of this. Elon Musk is famously right with his predictions, but he's infamously wrong with the timing of them.

[Nick]

So when anthropic CEO says that AI will replace half of white collar workers within one to five years, we take that seriously.

[Jack]

But we take the timing with a huge grain of salt.

[Nick]

And if we have more time, then maybe both Dario and Sam could both be right.

[Jack]

Right, Good point, Jack.

[Nick]

AI could replace half of white collar jobs, but we'd have enough time that humans would find better jobs.

[Jack]

So, besties. The way Jack and I see it, tech leaders tend to be right about what happens, but wrong about when it happens. Now, a quick word from our sponsor.

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[Jack]

For our third and final story. The biggest barbecue sauce in America is a Japanese barbecue sauce and it's called.

[Nick]

Bachan's Bachan's Barbecue Secret Sauce. To Success. It was not getting labeled as an international food.

[Jack]

Now, Jack, we should point out full disclosure, you and I have explored a fair variety of barbecue spots together. Have we not, my friend?

[Nick]

Because you take birthdays very seriously.

[Jack]

Yeah, I love doing barbecue.

[Nick]

You had a theme for, like, a dozen years. I don't think it's still ongoing.

[Jack]

It's still ongoing.

[Nick]

Every year. Every year, we would go to a different barbecue joint for Nick's birthday.

[Jack]

Oh, yeah, we had Fet de Sal in Brooklyn. We had dinosaur barbecue up in Harlem. I think that was your favorite. And Mighty Quinn's in the East Village. Great ones, great ones, great ones. But the viral barbecue sauce right now that is outselling every sauce is Bachons.

[Nick]

You recognize it because it's got a red flip top, a squeeze bottle, and a smiling octopus logo. Who's wearing a karate headband.

[Jack]

Sriracha was the new ketchup, but Bachan's is the new Sriracha.

[Nick]

And the founding story of this sauce is heroic.

[Jack]

Okay, we'd never heard anything like this. Bachon actually means granny in Japanese, and it's based on the founder's Grandma's homemade barbecue recipe.

[Nick]

That founder is Justin Gill, and He started with $250,000 that he raised from friends and family, but that wasn't enough.

[Jack]

Money, so he maxed out his credit cards. He turned his home into a fulfillment center to ship packages, and he took crazy high interest loans to make the business work.

[Nick]

He put all that money into Facebook ads to drive early sales of his sauce, but it wasn't enough to repay.

[Jack]

His loans, so the bank seized his house.

[Nick]

It looked like his entrepreneurship was going to be a huge failure for everyone involved.

[Jack]

But then, out of nowhere, sales of Bichon's barbecue stalls started rocketing.

[Nick]

They jumped 4,000% in 2020 to $1.5 million.

[Jack]

And get this. This year, sales of bachan's will reach 100 million bucks. According to Bloomberg today, 1 out of.

[Nick]

20American households now has this $10 Japanese sauce in the pantry. The same $10 sauce that almost put Justin Gill and his whole family out of business. Jack.

[Jack]

To quote Ted, Lasso barbecue sauce. But, Jack, let's get back to the business kitchen here. What are we cooking with?

[Nick]

We're cooking with the secret ingredient that made Bachan go viral.

[Jack]

Okay, so it turns out there were actually a few bigger megatrends out of Justin's control, but in a good way, they helped the business.

[Nick]

The first was the pandemic. More people were cooking at home, and they wanted to spice up quarantine. With a new flavor.

[Jack]

Okay, the second reason is that sauce is boss right now.

[Nick]

Gen Z loves a good dip, which is why cholula, siete salsa, both recently sold for billion dollar exits.

[Jack]

And the third reason is a broader trend toward Japanese flavors in America related to health.

[Nick]

Matcha, yuzu, miso. So to stay fit, we're swapping out Taco Bell for teriyaki beef.

[Jack]

Jack, I know you like a good hojicha latte, don't you, my friend?

[Nick]

Um, sure.

[Jack]

But the real reason this sauce went.

[Nick]

Viral, it was one decision related to location, location, location.

[Jack]

So, Jack, what's the takeaway for our buddies over at Bachon's? Barbecue sauce?

[Nick]

Category can be destiny.

[Jack]

Now, yetis, when Bichons first launched, they were only carried in the international aisle at the grocery store.

[Nick]

Bachan was placed among Latin, African, Indian and Asian flavors.

[Jack]

But here's the key. Strategically, Justin pushed for them to be moved to the barbecue aisle. And why is that, Jack?

[Nick]

The market for barbecue sauce in America is way bigger than the market for international sauces.

[Jack]

And then during the pandemic, as millions of people were reaching for Heinz ketchup, they also saw a bottle of Bachanz, decided to mix things up.

[Nick]

That's how they were discovered, because they were placed in the aisle where everyone shopped every trip to the grocery store.

[Jack]

As Bloomberg put it, getting placed among the domestic barbecue sauces was the tailwind to becoming a mainstream brand.

[Nick]

Location isn't just critical in neighborhoods and real estate. It matters. All the way down to the aisle in the grocery store.

[Jack]

The store shelf is critical. Real estate.

[Nick]

Because category can be destiny.

[Jack]

Jack, could you whip up the takeaways for us for the new Friday Urban.

[Nick]

Outfitter stock is at an all time high, driven by their subscription.

[Jack]

Nuuly, move over. Chuckie Darwin Urban has found a new species. The profitable loss leader, the centaur of business.

[Nick]

For our second story, Anthropic CEO warned us that half of white collar rolls will be taken by AI agents within five years.

[Jack]

We call them chrome Caller and tech leaders tend to be right about the future, but wrong about the timing.

[Nick]

And our third and final story is Bashan. It's the buzzy barbecue sauce of the moment. They're due for $100 million of sales this year.

[Jack]

Because category is destiny.

[Nick]

But Yetis, this pod's not over yet. Here's what else you need to know today.

[Jack]

First, Nvidia earnings. Sales of the world's trendiest chip business soared despite getting shut out of China.

[Nick]

Sales of AI chips jumped 73% last quarter to $40 billion for Nvidia. And that was just the last three months.

[Jack]

Here's what investors love about it. Those profit margins on those chips are crunchy.

[Nick]

61% of each chip they sell is pure profit.

[Jack]

And second, President Trump has approved Japan's Nippon Steel to acquire US Steel, but only with something called a golden share.

[Nick]

A golden share is unprecedented. It gives the US Government veto power on corporate decisions of this company.

[Jack]

For a free market economy, our government would be getting shockingly involved in the private business sector.

[Nick]

And finally, E L F Beauty is buying Hailey Bieber's Rhode cosmetics for nearly $1 billion.

[Jack]

In three years, Hailey's brand has gone from zero to over $200 million in revenues. Wow.

[Nick]

Time for Hailey to take Justin on a celebratory vacation.

[Jack]

And before they check out from whatever hotel they stay in, they should just buy that hotel hotel.

[Nick]

With a billion dollars. I'm sure they can.

[Jack]

Now time for the best fact yet. This one whipped up by Jax and my kids, basically.

[Nick]

Well, today is May 29, 5 29. So it's National 529 Day.

[Jack]

5 29. As in the education savings plan that we just think is fantastic because when.

[Nick]

A kid turns 18, they need money for school.

[Jack]

Yeah. College, trade school, community college. Each one of those is going to.

[Nick]

Cost money if you save. Now put the money in the stock market, the gains on those stocks are tax free in a 529.

[Jack]

Exactly. So like if you put 200 bucks each year into a 529 plan, assuming the market grows 8% a year, which it could or could not, but it could, that account would be worth $6,000 when the kid turns 18.

[Nick]

Not too shabby.

[Jack]

In fact, Jack and I wrote a rap song about 529 plans that we posted on Instagram @tboypod. It was lovely.

[Nick]

It was after over Oakley was born.

[Jack]

Yeah, it was.

[Nick]

Nick did a rap explaining like Lin Manuel Miranda style how a 529 works.

[Jack]

529S don't pay federal or state taxes as long as the proceeds go to qualified school expenses.

[Nick]

Nicely done. We'll leave the rest for the gram. Follow usboypod.

[Jack]

In the meantime, you look fantastic, Eddies and Jack and I will see you there. And before we go, happy birthday to legendary Yeti Jamuna Cola in Flower Mound, Texas. Adicha's original portfolio manager, AKA Adicha's mom. And Ethan Smith over in Chicago doing logistics, is doing a trip with the besties to see our live show. Ethan, we can't wait to see you there.

[Nick]

And happy 28th birthday to Molly Rubin.

[Jack]

In West Hollywood and sent langarik is turning 16 years old in Nara, Japan. Congratulations.

[Nick]

A big shout out to Arielesott on TikTok for making an epic video about why she loves T Boy, you are the goat.

[Jack]

Arielle, it's fantastic to have had you as a yeti with us for so long. And Jack, didn't you meet Arielle like in Madison Square park or something?

[Nick]

Dude, I still remember she says Washington Square Park. I'm pretty sure it was Madison Square Park.

[Jack]

Well Arielle, we love having you as a bestie. Thanks so much for supporting the show.

[Nick]

And a shout out to Greg Cusack in Venice, California for being a Strava influencer. And to anyone else who celebrated something today, make it a T box.

[Jack]

Celebrate the wins.

[Nick]

This is Jack, Nick and I both own stock of Robinhood and Apple and I own stock of Abercrombie and Fitch and Lyft.

[Jack]

So hopefully when your kid graduates this thing is worth a milli. If your kid don't get a 529I probably just feel silly.

[Nick]

If you like the best one yet, you can listen ad free right now by joining Wondery and the Wondery app or on Apple Podcasts.

[Jack]

Prime members can listen ad free on Amazon Music.

[Unknown]

And before you go, tell us a.

[Nick]

Little bit about yourself by filling out a short [e-mail] survey.

[Jack]

We want to get to know you.

[Unknown]

Every big moment starts with a big dream. But what happens when that big dream turns out to be a big flop? From Wondery and Ill Media, I'm Misha Brown and this is the Big Flop. Every week, comedians join me to chronicle the biggest flubs, fails and blunders of all time. Like Quibi.

[Jack]

It's kind of like when you give yourself your own nickname and you try to, like, get other people to do it.

[Unknown]

And the 2019 movie adaptation of Cats.

[Nick]

Like, if I'm watching the dancing and I'm noticing the feet aren't touching the ground, there's something wrong with the movie.

[Unknown]

Find out what happens when massive hype turns into major fiasco. Enjoy the Big Flop on the Wondery app or wherever you get your podcasts. You can listen to the Big Flop early and ad free on Wondery. Plus get started with your free trial at wondery.com plus.