Colossal brought the Dire Wolf back from extinction… by using a strategy from Hollywood.

The #1 winner of the Trade War? ThredUp… The second-hand clothing stock has doubled this year.

Shopify is requiring everyone at the company to use AI every day… AI is part of the dress code.

Plus, introducing “Tasteful Tariffs” — Things that should be tariffed. Think Cargo pants, small talk, QR code menus…

$TDUP $REAL $SHOP $NDAQ

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of Peeps 🐣. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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