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Nick
This is Nick, this is Jay. It is Friday, The Real Friday 13 June. And today's pod is the best one yet. This is a T boy.
Jack
The top three pop business news stories you need to know today.
Nick
20,000 followers on Instagram. We are this close to 20,000 followers on Instagram.
Jack
Check us out if you are the 20,000th follower. Ooh. We'll hook you up with a free.
Nick
T Boy hat and then you're gonna look fantastic. But in the meantime, Jack, we got three wonderful stories for today's what is on the T boy?
Jack
For our first story, Rolex watch sales are suddenly surging and we found a few reasons why.
Nick
One of them. Women are buying men Rolex engagement watches. That's right, real thing.
Jack
Hey, Alex, I guess you missed the memo.
Nick
Third anniversary Rolex. We'll take it.
Jack
For our second story, ICE is in the headlines for ramping up deportations.
Nick
And one business and one industry is feeling it most. Home Depot HD is ground zero of Trump's immigration policy.
Jack
And our third and final story is Starbuck. Starbucks stock is struggling, so they just hosted the world Barista championships.
Nick
And Jack, what is Starbucks next big move?
Jack
They're hiring a full time in house influencer.
Nick
Check out this orange mocha frappuccino.
Jack
A first of its kind.
Nick
Yes, it is. But not the last but yetis before.
Jack
We hit that wonderful mix of stories.
Nick
What a mix of stories to go into the weekend with Jack.
Jack
No one has tracked more alternative recession indicators than.
Nick
And we have besties. You already know about the lipstick index and the men's undies theory.
Jack
We also track Botox, hair dye and brown bag lunches.
Nick
Not to mention Katy Perry concerts. All of them alternative recession indicators.
Jack
But here's the TaskRabbits.
Nick
That's right. Do more TaskRabbits mean a worse economy?
Jack
Maybe, because here's the news. TaskRabbit has experienced a 20% surge in people seeking gig work this year.
Nick
And remember, TaskRabbit is the platform that connects people with gig workers for hourly work jobs.
Jack
I just hired a TaskRabbit to stain my patio furniture.
Nick
I thought you chopped your own wood. I didn't know that.
Jack
I do not chop my own wood.
Nick
Okay, Is that not involved? I didn't even know you could stain that kind of thing.
Jack
It's teak wood. It's an investment.
Nick
I trust you on this one, Jack.
Jack
So here's the analysis. If TaskRabbit requests go up, that's actually a good sign for the economy.
Nick
That's right. Cause people would be spending money on their homes.
Jack
But if TaskRabbit is taskers go up, that's a worrisome sign about the economy.
Nick
It means people must be worried about.
Jack
Their income and they're trying to supplement their paycheck by staining my furniture.
Nick
Well, get this. Right now there are so many taskers that TaskRabbit had to start a wait list.
Jack
They don't want the market to become overwhelmed by people looking for work.
Nick
And now besties. We should point out this doesn't necessarily mean the R word recession.
Jack
After all, stocks are near all time highs.
Nick
But it does mean a little bit of economic uncertainty.
Jack
Something to keep your eye on Yetis. But is the Task Rabbit tipping point?
Nick
In the meantime, if anyone can help Jack set up that baby's bassinet, he's paying 40 bucks an hour.
Jack
Dude, I already set up the bassinet.
Nick
Let me tell you, I can't do that. I can't assemble it or unassemble it yet.
Jack
It's just an Allen wrench. It's just an Allen wrench.
Nick
Why would they name it after a person?
Unknown
Fifteen years before this song, two boys from the northeast met in the dorm. They had an idea to cause a cultural storm. It's the best one yet. But the best is the norm. Jack. Nick, that's it. I don't even think they need to practice. 50%. That's a fat tip. T bo city on your at Liz if you know, you know. Cause we read to go. We can't wait no more. So just start the show. Start the show.
Nick
First, a quick word from our sponsor.
Jack
Monarch Money. All right.
Nick
Jack, can I tell you about my smh? What is that? It stands for my stupid money habit. You ready for this? I just realized I spent $412 last month on taxis.
Jack
Nick, that's a car payment.
Nick
I know. I could have probably just bought another car at this point.
Jack
Now Nick only realized how much he spent on Uber's Lyfts and Yellow Cabs. Thanks to Monarch Money.
Nick
Monarch. It isn't just a budgeting app. It is like a personal cfo.
Jack
Now I'm using Monarch Money too. My favorite part.
Nick
Yes, Jack.
Jack
I've actually retired my net worth spreadsheet. Seriously?
Nick
Really?
Jack
Because I have every single financial account I own linked to Monarch Money.
Nick
You can immediately see your net worth because Monarch Money refreshes all your account balances instantly.
Jack
So to help track and build your net worth, Monarch Money is offering 50% off your first year for listeners of this pod.
Nick
And it's not just us over A million households already use Monarch Money.
Jack
The Wall Street Journal already named it the best budgeting app of 2025. We're not even halfway through the year.
Nick
No, we're not. And I think I just spent $10 more dollars on a taxi. So besties get control of your overall finances with Monarch Money.
Jack
Even though Nick apparently can't use code.
Nick
T boy@monimalmoney.com in your browser for half off your first year.
Jack
That's 50% off your first year. If you go to monarchmoney.com and you and use Code T boy. This podcast is sponsored by Northwestern Mutual.
Nick
Yetis. Lots of financial companies want to talk to you, but Northwestern Mutual wants to listen to you.
Jack
Some companies say they have all the answers, but Northwestern Mutual has better questions.
Nick
Yeah, the financial pros. They are going to ask you questions about your financial situation that honestly, you never asked yourself a big one.
Jack
What's your ideal retirement? It's half therapy session, half financial conversation, half therapy session.
Nick
Because that's how Northwestern Mutual designs a strategy that'll be uniquely yours. So come lie down on the couch. Find a better way to money@nm.com that's.
Jack
Nm.Com the Northwestern Mutual Life Insurance Company, Milwaukee, Wisconsin.
Nick
For our first story, Rolex sales are surging right now for a whole bunch of unexpected and totally random reasons, like the Rolex engagement ring.
Jack
But there's one stat about Rolex that shocked us. Apparently, Rolexes are everywhere.
Nick
I feel awkward. I don't have one right now. But yetis. Let's start with some geographical context. Few countries are known for more things than the Swiss are. Right, Jack?
Jack
Fondue, chocolate, neutrality, and time. Including, yes, cuckoo clocks.
Nick
Absolutely. I went skydiving once, by the way, and my parents were not happy with it there.
Jack
I don't think that's a thing the Swiss are known for.
Nick
That's also a fair point, Jack. But funny phenomenon we noticed in April. Yetis used Rolex. Watch sales popped 160% in just a few weeks.
Jack
Why was Rolex, the Rolls Royce of your wrist, selling like Beanie Babies out of nowhere?
Nick
Well, Jack, the answer was trade war. Hoarding.
Jack
People were worried about tariffs, so they loaded up on a Rolex before they got terrified.
Nick
But besties. This is what Jack and I found fascinating. Even after the tariffs got paused on Switzerland, Rolex sales continued to spike because.
Jack
Rolex just launched a new watch that took them seven years to design.
Nick
Get this, it's called the Land Dweller. And Rolex actually filed sales 16 different patents to make it possible.
Jack
It starts at 15 grand. If you have one of these, are you wearing them or are you just leaving them in the safe?
Nick
I think it wears you, Jack. That's how it works with the new Rolex.
Jack
But the third Rolex headline nobody saw coming.
Nick
Rolex engagement rings.
Jack
Not rings. Well, they're rings. Cause they wrap around your wrist, I guess.
Nick
Yeah, yeah, I guess. They're Rolex watches. As engagement rings for dudes.
Jack
Get this. A new trend on TikTok is brides giving their grooms Rolexes before the wedding.
Nick
That's right. She gets a diamond ring, he gets a Rolex.
Jack
And let's just say Rolex is thrilled about this development.
Nick
Yeah, they are. Oh, also, you should be too. Cause if you're going to a wedding this weekend, we basically just gave you the icebreaker for your table.
Jack
On TikTok. One bride got down on one knee and opened up a box for her man, revealing a Rolex.
Nick
That bride's video got a million views over just the last week.
Jack
Financially, this trend makes sense.
Nick
It does. You know, like a diamond Rolex holds value. It's timeless. It's basically a 401k on your body.
Jack
And sentimentally, it makes sense too. You pass down a ring to your children, you can pass down a Rolex.
Nick
To your children, it becomes a family heirloom. And the more we're talking about this, Jack, I'm starting to think Alex may owe you an Omega at the very least.
Jack
But our takeaway about Rolex is probably gonna shock you. That's right, because it shocked Nick and me.
Nick
It did. Rolex is valuable, but it's not as rare as you'd realize. So, Jack, what's the takeaway for our strapped on buddies over at Rolex?
Jack
Like, beauty, scarcity is in the eye of the beholder.
Nick
Okay, so yetis, how many watches do you think Rolex makes each year? I asked Jack that question before we started researching this story, and Jack guessed 50,000 Rolexes per year.
Jack
I was way off. They actually make 1.2 million Rolexes every year.
Nick
Yeah, that's true.
Jack
In fact, Rolex is one third of the whole Swiss watch industry by revenue. Besties.
Nick
What we're saying here is that Rolex ain't rare. Rolex is everywhere.
Jack
For context, Hermes makes 50,000 of their famous Birkin bags per year. So I was kind of on with my 50,000.
Nick
Right, but Rolex makes 20 times as many watches every year.
Jack
Ferrari makes only 15,000 cars a year. Rolex makes 80 times as many watches.
Nick
As we're saying it, Jack, it's almost like Rolex's business model is like a Porsche. It seems exclusive and rare, but it's really everywhere.
Jack
Maybe not everywhere, but fairly common.
Nick
And that's a reminder yetis that scarcity and exclusivity that can be manufactured and marketed.
Jack
Perception of scarcity. Scarcity can be just as powerful as actual scarcity.
Nick
Like beauty, scarcity is in the eye of the beholder. For our second story. As ICE deportations kick into high gear, American companies are already losing workers.
Jack
That's how Home Depot has become ground zero in Trump's immigration policy.
Nick
Now, yeti's last week, the attention in politics was on Trump's Elon breakup and criticism of his big, beautiful bill. As we told you, it was the the bro force.
Jack
This week, Trump and Elon made up.
Nick
Yes, they did.
Jack
And Trump successfully turned America's attention to something else. Immigration.
Nick
Immigration. It just happens to be a consistent political winner for the President.
Jack
Which leads to the news that his administration has reportedly set a quota to deport 3,000 people every day.
Nick
Now, to hit this 3,000 people a day deportation quota, Trump and his ICE agents have a strategy.
Jack
They're going to Home Depot and 7 11. Literally.
Nick
ICE agents are doing raids at places where immigrants gather or work. Home Depots and Seven Elevens, they're asking.
Jack
For papers, and if the people have no id, they're detaining them. And if they're determined unlawful, they're getting deported.
Nick
But yet, this is what made Jack and I jump in t boy style. This immigration story is rapidly becoming an economics and business story because unauthorized immigrants.
Jack
Are workers and deportation is already leading to work shortages.
Nick
In fact, back in February, Jack and I noticed this was already an issue in Home Depot's earnings call.
Jack
Home Depot got two questions from financial analysts back in February asking them about the impact of immigration policies on their business.
Nick
Wow. We also just got some wild data from Cantor research about what's happening right now. Right, Jack?
Jack
Home Depot has suffered a 9% drop in Hispanic shoppers in the first quarter. Yeah, they're staying at home to avoid interacting with authorities.
Nick
And now let's sprinkle on more context here, Jack. Of the 13.7 million unauthorized immigrants in America, many of them have been reliable workers for years.
Jack
And half of them pay taxes according to the tax policy setup.
Nick
I actually did not know that stat.
Jack
There's this alternative to the Social Security number that lots of unauthorized immigrants get in order to work. And they pay taxes hoping it increases their chances of getting citizenship someday.
Nick
Now, studies also show that jobs done by unauthorized immigrants are jobs that Native born Americans just don't want to do.
Jack
In many cases, we literally won't do them right. Like working in a field under the hot sun all day. That's something native born Americans have no interest in doing.
Nick
And even if American born Americans did want to do these jobs, we just simply don't have enough of them to actually do the jobs.
Jack
Here was a surprise twist. On Thursday, President Trump admitted the economic implications and the economic impact of his immigration policies in a post on Truce.
Nick
This was shocking. But Trump tweeted that business owners are losing, as he said, very good. Longtime workers who are almost impossible to replace.
Jack
Trump seems to hear the complaints of business and CEOs, but he's proceeding with his deportations anyway.
Nick
Now, Trump would say that he's gonna keep on deporting anyway because some of these individuals are criminals. Or maybe it is part of a deterrent strategy to stop other immigrants from.
Jack
Coming to take the pain of worker shortages in exchange for the immigration benefit.
Nick
But still, Jack and I wanted to whip up this takeaway. So, Jack, what's the takeaway for our buddies over at Home Depot?
Jack
The two industries most vulnerable to deportations are the two most important industries in the economy right now.
Nick
Yeah, it is. According to Oxford Economics, construction and agriculture, Those are the two most dependent industries on unauthorized immigrants.
Jack
14% of construction workers are unauthorized immigrants, and 10% of farm workers are unauthorized immigrants.
Nick
Jack, could you whip up a statistic translation for us over there?
Jack
Because of these deportations, the price of new housing and the price of groceries could be under pressure.
Nick
And Home Depot, they're hit with a double whammy here. Right, Jack?
Jack
Losing customers, they're losing construction business. And deportations could be happening in their parking lot.
Nick
Yeah, their stock is actually down 14% since that earnings report we mentioned.
Jack
Add it all up and there's a major trade off in Trump's immigration policies that even he has acknowledged.
Nick
More deportations equal more worker shortages, and.
Jack
More worker shortages could lead to higher.
Nick
Prices, especially in housing and groceries. Now, a quick word from our sponsor.
Jack
The best one yet is sponsored by BetterHelp.
Nick
All right, Jack, let me set the scene for you. My birthday dinner, we did a pizza party. I rented out a whole spot called the Dough Room in San Francisco. You mess with the pizza dough while you make it.
Jack
I know. And then what comes next is the most San Francisco thing ever. Basically group therapy over dinner.
Nick
So all three people on my side of the table were in therapy, and all of us were talking about each other's therapy. You know, like one person was saying how their therapist helped them through a coworker battle. Another was talking about, like, the future of fatherhood with their therapist. They were stressed about becoming a dad.
Jack
It's not just San Francisco. Society's views on therapy have changed across the world.
Nick
True.
Jack
It's evolved to the point where you had a birthday dinner, learning from each other's therapy sessions.
Nick
Well, BetterHelp is an easy way to take that leap and find the therapist for you.
Jack
Because BetterHelp has over 10 years of experience matching people like your friends with therapists.
Nick
As the largest online therapy provider in the world, BetterHelp can provide access to mental health professionals with a diverse variety of expertise.
Jack
Talk it out with BetterHelp, our listeners.
Nick
Get 10% off their first month@betterhelp.com tboy that's BetterHelp.
Jack
H E L p.com t boy, Airbnb now.
Nick
Yeah, it is. Jack mentioned his favorite skinny dipping spot. Where was that again?
Jack
I did a bunch of people ask me about that. But Nick, there's nothing better than swimming in Mother Nature with the outfit mother gave you.
Nick
I mean, you know what they say. It's not the summer unless you're outside naked at some point and nobody knows it.
Jack
Now, another way to do that is an outdoor shower. And I should mention my place has one of those, too.
Nick
And how is it possible you have an outdoor shower, Jack?
Jack
Because I'm an Airbnb host.
Nick
True.
Jack
Now, I usually spend my Airbnb hosting income on travel for the family, but this time we earmarked it for a home upgrade.
Nick
Now, Jack, I should point out I'm no carpenter, but out there shower, it ain't cheap. You got the cedar wood install. You got the copper. Copper pipes, the French drains.
Jack
But with the money we're making on Airbnb, it was affordable. We put it in last year.
Nick
Well played, yetis.
Jack
I'm an Airbnb host. With my current chalet and with two previous apartments, I can tell you it's.
Nick
Very easy to use besties. Millions don't realize their space could be an Airbnb. You already have an Airbnb. You could be yodeling naked outdoors with fresh shampoo in your hair in the.
Jack
Outdoor shower paid for by your guests.
Nick
Your home might be worth more than you think. Find out how much@airbnb.com host.
Jack
For our.
Nick
Third and final story before the weekend, Starbucks is crowning barista champions and hiring full time coffee influencers. What? Midlife crisis we explore.
Jack
Starbucks pivot to creator marketing and the new job that every company is soon.
Nick
Going to offer Yetis. Let's start with the stock. Starbucks shares popped in August on news they poached the Chipotle CEO, the legendary Brian Niccol.
Jack
But since that day, Starbucks stock is actually down.
Nick
Yes it is, Jack.
Jack
And now they're even under pressure to sell their struggling China business.
Nick
So Jack, pause the pot. I gotta ask, what do you do when your business is shrinking, your turnaround is stalling and your investors are freaking?
Jack
You crowned the first ever world Barista champion.
Nick
That's right, besties. Starbucks held a competition during their company off site. Over in Vegas, 14,000 workers watched latte lovers brewing their best.
Jack
The world Barista championships is the Super Bowl.
Nick
For Starbucks, it's like the Olympic zelates.
Jack
It's the World cup of white foam.
Nick
It feels like the Harry Potter house cup meets the Hunger Games with like a splash of pistachio milk.
Jack
Now the winner was declared on Wednesday. It's a man from Japan and he was the best out of 84,000 competitors.
Nick
Pretty exciting because the winner has a chance to concoct their own signature menu.
Jack
Item which is gonna be the Blooming Yuzu espresso.
Nick
If they make a decaf. We'll take two. Or I'll take two. You'll take regular. But besties, this is what Jack and I found more fascinating about this story. The job board, they are hiring their.
Jack
First ever global coffee creator.
Nick
A full time Starbucks influencer is gonna be hired by Starbucks.
Jack
If this sounds interesting to you, applications close today. Yeah, but if you get the job, it sounds like the coolest gap year ever.
Nick
FYI again, few hours left for you to submit your resume.
Jack
Starbucks is looking for someone to travel for 12 months to Starbucks shops across the world.
Nick
You like check out the flagship Reserve Cafe in Milan, the new institution they've opened in Tokyo. Plus the bean growing hacienda down in Costa Rica.
Jack
And because this is influencer marketing, airfare is paid for by Delta and hotels are paid for by Marriott.
Nick
Yeah, it's like the rare throuple of corporate partnerships. You've got Starbucks, Delta and Marriott involved. Never seen those three together before.
Jack
And naturally you must capture all of your espresso experiences with a selfie stick and a ring light. Oh, and that content you record. Yeah, Jack, it's Starbucks property.
Nick
Yeah, they're gonna own it. So two people are going to get paid for this 12 month full time gig.
Jack
One of them is already gonna be an employed barista, the other is one lucky tiktoker.
Nick
And we say tiktoker because the application actually requires a TikTok video to be posted explaining why you should get the job.
Jack
And you gotta tag Starbucks. Yeah, it's a very public application that also gets Starbucks some views on TikTok.
Nick
Not too shabby. So, Jack, what's the takeaway for our buddies over at Starbucks?
Jack
Starbucks is inventing a new role in house influencer.
Nick
Yetis, as Jack and I thought more about this, we think this is a job posting we're gonna see more of and a job that we expect influencers to be really interested in.
Jack
Because the reality is that Influencer is a stressful job, it is hard to make money, and the business model is sponsored posts so you feel like you're always working.
Nick
And that's what we remembered. Some lawyers choose to become in house lawyers. Instead of a law firm, they go and work as a lawyer for a corporation.
Jack
And just like in house lawyers in house Influencer would be a more stable, less stressful job that has a better boundary between work and life.
Nick
So for Starbucks, their first in house influencer will capture coffee content. From the seed to the cappuccino.
Jack
Starbucks has invented a new role in.
Nick
House influencer besties expect to see more of them. Jack, could you whip up the takeaways for us for the Real Friday?
Jack
Rolex has become an engagement gift for men. Yeah, but Rolexes are more common than you think.
Nick
Like beauty, scarcity is in the eye of the beholder.
Jack
For our second story. As the Trump administration aims to deport 3,000 people a day, Home Depot has become ground zero.
Nick
The two industries that are losing the most workers are construction and agriculture.
Jack
And our third and final story is Starbucks. They're looking for a content creator to travel the world, drink Starbucks and take selfies.
Nick
You're an in house influencer. That is the new job that we think you're gonna see a lot more of.
Jack
But yetis, this pod's not over yet. Here's what else you need to know today.
Nick
First, chime the McDonald's of online banking, as we call it iPod. Yesterday on the New York Stock Exchange.
Jack
Shares finished 37 higher on the first day of trading. The valuation is $13.5 billion.
Nick
By the way, the reason we call Chime the McD's a money is because it's low priced, consistent and a scalable concept.
Jack
And their IPO keeps the streak of successful IPOs going.
Nick
And second, Mickey just called up the lawyers and told them, let's sue artificial intelligence.
Jack
Here's the news. Disney and Universal Studios sued Midjourney, the AI company, for copyright infringement.
Nick
Yeah, because if you ask midjourney to turn you into a minion, it's gonna do so without paying the studios.
Jack
They didn't sue OpenAI, though, which is interesting.
Nick
It is.
Jack
That's the biggest player, like, probably vulnerable for copyright infringement.
Nick
It seems like they're going with the cheaper model here.
Jack
And finally, as Nick and I are recording this, we're just seeing now breaking headlines from the Middle East.
Nick
Israel has attacked Iran Friday morning local time. We don't have any more details than that.
Jack
It comes after the US Failed to secure a nuclear deal with Iran.
Nick
And the attack raises fears of war in the Middle east between the region's two biggest militaries.
Jack
This last one isn't pop business news, but it is something you need to know today.
Nick
Now time for the best fact yet. This one whipped up by your dad. Because Father's Day is this Sunday.
Jack
It should be called barbecue day.
Nick
Yeah, it should be.
Jack
Analysis of restaurant sales from Father's Day 2023 show that barbecue sales nearly doubled.
Nick
Yeah. According to Toast, they were up 98% compared to an average June day.
Jack
Speaking of Father's Day, Nick and I, two fathers. By the way, I have a correction to make.
Nick
Yeah, correction. Yesterday we did a story on the controversy of putting ketchup on your breakfast food.
Jack
And we played a clip of President Obama talking to Anthony Bourdain. We meant to play a clip of them ridiculing putting ketchup on eggs.
Nick
Yeah. We accidentally played one about them putting ketchup on hot dogs. So here's the correct clip.
Jack
Here's the right clip. Yeah. Nine seconds after the video that we played yesterday.
Nick
My daughter's 8, and she put ketchup on eggs the other day, and I didn't. I know what good parenting called for at this point. An intervention? I think. So I think you just gotta say, you know what? That's not acceptable.
Jack
I'm sorry.
Nick
Yeah. Jack, I just still don't think ketchup works on oatmeal. I just don't see a world where I want to live in that world.
Jack
No one is making that argument.
Nick
Exactly. Yetis, you look fantastic going into the weekend. Jack and I got a special surprise we're whipping up for you tomorrow morning.
Jack
Happy Father's Day in advance to all those who celebrate. And Nick and I.
Unknown
See you there.
Nick
Can't wait. And before we go, a happy birthday to yeti Megan Kornt Langford in Salt Lake City, Utah, who also just got a new job at the Pickler, and.
Jack
A big shout out to my dad. Happy Father's Day, dad. Also a shout out to this guy Nick. Fantastic father. I just finished spending three days in San Francisco. The way he interacts with his son Maxie is unreal.
Nick
Yeah, you should have seen it though. Jack was carrying Maxi up a hill. He, Maxie made him get carried up all the hills.
Jack
Dude, the hills in San Francisco are steep.
Nick
Yeah, especially with a 35 pound 2 year old.
Jack
I had him on my back for about 400ft of elevation.
Nick
Big Ted and Big Mike. Happy Father's Day. Oh, and to that yeti who we saw on Market street who shouted out at us, hello. Thanks for listening to the show. And if you want to get a shout out on the pod, we got a form in this episode description. Fill it out and we'll get you on the show.
Jack
This is Jack. I own stock of Disney and Nick and I both own stock of Chipotle. If you like the best one yet, you can listen ad free right now by joining Wondery and the Wondery app or on Apple Podcasts.
Nick
Prime members can listen ad free on Amazon Music.
Jack
And before you go, tell us a little bit about yourself by filling out a short survey@wondery.com survey.
Nick
We want to get to know you.
Misha Brown
Every big moment starts with a big dream. But what happens when that big dream turns out to be a big flop? From Wondery and Ill Media, I'm Misha Brown and this is the Big Flop. Every week, comedians join me to chronicle the biggest flubs, fails and blunders of all time. Like Quibbi.
Nick
It's kind of like when you give yourself your own nickname and you try to, like, get other people to do it.
Misha Brown
And the 2019 movie adaptation of Cats.
Jack
Like if I'm watching the dancing and I'm noticing the feet aren't touching the ground, there's something wrong with the movie.
Misha Brown
Find out what happens when massive hype turns into major fiasco. Enjoy the big Flop on the Wondery app or wherever you get your podcasts. You can listen to the Big Flop early and ad free on Wondery. Get started with your free trial@wondery.com plus.
Podcast Summary: "Engagement Watch" — Rolex’s Wedding Win. Starbucks’ Barista Championship. Home Depot’s ICE Raid
Podcast Information:
Overview: The episode kicks off with a deep dive into the unexpected surge in Rolex watch sales. Contrary to traditional expectations where Rolex is seen primarily as a luxury timepiece, there's a burgeoning trend of Rolex watches being used as engagement gifts for men.
Key Points:
Notable Quotes:
Insights: Despite perceptions of exclusivity, Rolex manufactures 1.2 million watches annually, making it vastly more common than other luxury brands like Hermes or Ferrari. This manufactured scarcity showcases how perception can influence market dynamics, paralleling Rolex’s strategy to maintain an image of rarity while producing at scale.
Conclusion: Rolex's innovative marketing and product strategies have successfully redefined the brand's role in modern engagements, turning watches into cherished heirlooms and solidifying their presence in both luxury and sentimental markets.
Overview: The second story examines the impact of intensified deportation efforts by ICE on American businesses, with a particular focus on Home Depot. The administration's goal to deport 3,000 individuals daily has led to significant workforce shortages in critical industries.
Key Points:
Notable Quotes:
Insights: The deportations are not only a humanitarian and ethical issue but also pose substantial economic challenges. Industries like construction and agriculture heavily rely on unauthorized immigrants, making the labor market less flexible and increasing operational costs. The resulting scarcity can lead to higher prices for essential goods and services, exacerbating economic uncertainty.
Conclusion: Home Depot’s struggles exemplify the broader economic strain caused by aggressive immigration policies. The loss of a reliable workforce in pivotal sectors underscores the need for balanced immigration reforms that consider both security and economic stability.
Overview: The final major story explores Starbucks' strategic initiatives to invigorate its brand amidst stock struggles and international market pressures. The company has launched the World Barista Championships and is pioneering the role of in-house influencers.
Key Points:
Notable Quotes:
Insights: Starbucks is leveraging competitive events and influencer marketing to maintain its market presence and innovate customer engagement. By institutionalizing influencer roles, Starbucks ensures a steady stream of high-quality, brand-aligned content, fostering a stronger connection with consumers and enhancing global brand consistency.
Conclusion: Through the World Barista Championships and the creation of in-house influencer positions, Starbucks is actively reshaping its brand strategy to address market challenges. These initiatives not only promote internal talent and global brand consistency but also set a precedent for other companies to follow in integrating influencers into their corporate structure.
Notable Final Quote:
Conclusion: In this episode of "The Best One Yet," Nick and Jack provided insightful analyses of three pivotal business stories shaping today’s market landscape. From redefining luxury engagement gifts to navigating the economic impacts of immigration policies and pioneering innovative marketing roles, the hosts delivered a comprehensive overview tailored for both casual listeners and business enthusiasts alike.