🎯 “Find My Kid” — Skechers’ AirTag shoe. Figma’s designer IPO. Ford’s tariff tax. + Celsius’ Vodka surprise.

Summary

Podcast Summary: "Find My Kid" — Skechers’ AirTag Shoe. Figma’s Designer IPO. Ford’s Tariff Tax. + Celsius’ Vodka Surprise

Released on August 1, 2025 | Hosted by Jack Crivici-Kramer & Nick Martell of Nick & Jack Studios

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Introduction

In this episode of "The Best One Yet", hosts Jack Crivici-Kramer and Nick Martell delve into three major business stories shaping the market: Figma’s explosive IPO, Skechers’ innovative AirTag-enabled shoes, and the impending impact of Trump’s tariff enforcement on companies like Ford. Additionally, they explore a surprising mix-up between Celsius and High Noon that has left consumers bewildered.

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1. Figma’s Landmark IPO: A Design Powerhouse Takes the Stage

The episode kicks off with a deep dive into Figma's groundbreaking IPO, hailed as the biggest U.S. VC-backed IPO in four years.

• IPO Success: Figma's stock tripled on the first day of trading, soaring from an initial price of $33 to an astounding $115 per share within hours ([05:07] Nick). Jack remarks, "Figma's IPO was a 250% pop for retail investors, but a 20,000% pop for VCs."
• Venture Capital Triumph: The hosts highlight how early investors, particularly venture capital firms like Index Ventures and Kleiner Perkins, have reaped astronomical returns, with some seeing gains up to 20,000% ([08:22] Nick).
• Figma’s Impact: They emphasize Figma's role as a collaborative design platform, likening it to "Google Docs for artistic teams." Jack adds, "Everything is design," underscoring the critical role of design in differentiating software products ([07:33] Nick).
• Market Sentiment: The surge is attributed to the frothy market conditions reminiscent of 2021, combined with Figma's robust positioning in the tech landscape ([07:47] Nick).

Key Takeaways:

• Figma's IPO exemplifies the massive potential returns for venture capitalists in successful tech startups.
• The design-centric approach is increasingly vital in the digital economy, making companies like Figma pivotal players.

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2. Skechers Innovates with “Find My Skechers”: Tracking Kids with Style

Next, the hosts explore Skechers' latest innovation: the Find My Skechers shoe, equipped with an Apple AirTag.

• Product Overview: Skechers has introduced a kid’s shoe featuring a built-in compartment for an Apple AirTag, allowing parents to track their children’s whereabouts discreetly ([09:33] Jack).
• Parental Peace of Mind: Jack shares a personal anecdote about losing sight of his child in Paris, highlighting the emotional reassurance such technology provides: “The five seconds you lose your kid for are the five scariest seconds of your life” ([11:05] Nick).
• Strategic Collaboration: Rather than developing their own tracking technology, Skechers leverages existing AirTag infrastructure, demonstrating a savvy integration of proven tech ([12:19] Jack).
• Social Implications: The episode touches on the broader trend of wearable gadgets for tracking, noting Apple AirTags' dominance in the smart tag market at 69% ([12:32] Nick).

Notable Quote:

Nick (09:56): "They call this the Find My Skechers. But Jack and I call it the Where's My Son Steven."

Key Takeaways:

• Skechers is tapping into the growing market for wearable tracking devices, addressing parental concerns in a stylish manner.
• This move reflects a larger trend towards integrating existing technologies to enhance product offerings without the overhead of developing new tech from scratch.

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3. Tariff Deadline Day: Ford Feels the Pinch

The final major story addresses the economic ramifications of President Trump’s tariff enforcement deadline.

• Tariff Enforcement: With the deadline set for August 1st, companies must finalize trade deals or face a 15% tariff ([16:26] Nick). Most countries, including Japan, South Korea, Vietnam, and the EU, are affected, with Mexico being the notable exception after a 90-day extension ([17:32] Jack).
• Ford’s Struggle: Ford Motor Company is highlighted as a prime example of the tariffs' impact. The company reported a shift from a $1.8 billion profit last year to a loss this year due to absorbing these tariffs without passing costs onto consumers ([17:57] Nick).
• Consumer Impact: The Yale Bureau of Economic Analysis estimates that tariffs will cost the average American household $2,100 annually ([20:12] Nick).
• Market Reaction: Ford’s stock has plummeted to its lowest in five years, demonstrating the immediate financial strain tariffs impose on established American companies ([19:00] Jack).

Notable Quotes:

Jack (19:23): "Tariffs are attacked, and we pay them, and they add up to $2,100 a year per household."

Nick (19:50): "Eventually, they'll defend their profits by passing the cost of tariffs on to U.S. consumers."

Key Takeaways:

• The enforcement of tariffs poses significant financial challenges for American businesses, exemplified by Ford’s notable losses.
• Consumers are set to bear the brunt, with substantial annual costs impacting household budgets.

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4. Celsius and High Noon’s Drink Mix-Up: A Surprising Side Story

Interwoven with the main stories is the amusing yet concerning incident involving Celsius and High Noon, two popular drink brands.

• Packaging Error: The manufacturers accidentally swapped the contents of their cans, leading to Celsius energy drinks being filled with High Noon vodka and vice versa ([01:28] Jack).
• Consumer Confusion: This mix-up has left consumers inadvertently sipping alcoholic beverages when expecting energy drinks, sparking caution and concern ([02:11] Jack).

Notable Quote:

Nick (02:17): "Which means if you're driving right now, pull over. Pull over."

Key Takeaways:

• Quality control errors can lead to significant public safety issues and brand trust erosion.
• Companies must ensure strict oversight in the production process to prevent such costly mistakes.

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Additional Highlights

Beyond the primary stories, the hosts briefly touch upon:

• Apple’s Revenue Surge: Apple reported a 13% increase in iPhone revenue, driven by customers upgrading ahead of tariffs ([21:32] Nick).
• Major League Baseball's NASCAR Collaboration: MLB teams are experimenting with playing games inside NASCAR tracks to capitalize on motorsport popularity ([22:07] Nick).
• Google Privacy Violation: An Argentine man was awarded $12,500 by Google for unauthorized photographic capture by Street View cars ([22:42] Nick).

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Personal Reflections and Community Engagement

Towards the episode’s end, Jack and Nick share personal stories and reflections, emphasizing the importance of staying connected with loved ones—a poignant reminder prompted by a recent shooting incident in New York.

Emotional Insight:

Nick (23:07): "This is a moment and maybe a reminder to call the people you love whenever you can, probably this weekend."

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Conclusion

Jack and Nick wrap up the episode by celebrating upcoming interviews and acknowledging their listeners' milestones, leaving the audience with a blend of business insights and personal connections.

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Final Thoughts: This episode of "The Best One Yet" offers a comprehensive look at significant business developments, blending in personal anecdotes and broader societal trends. From Figma’s IPO triumphs and Skechers’ innovative product launches to the tangible effects of trade policies on both corporations and consumers, Jack and Nick provide listeners with actionable insights and engaging narratives. The inclusion of real-world implications, such as the Celsius and High Noon mix-up, adds depth and relatability to the discussions, making the episode both informative and entertaining.

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Notable Quotes with Timestamps:

• Nick (05:07): "Figma's IPO was a 250% pop for retail investors, but a 20,000% pop for VCs."
• Nick (09:56): "They call this the Find My Skechers. But Jack and I call it the Where's My Son Steven."
• Jack (19:23): "Tariffs are attacked, and we pay them, and they add up to $2,100 a year per household."

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Stay tuned for more insightful episodes with Jack and Nick as they continue to unpack the latest in business news, trends, and personal stories.

Transcript

[Jack]

This is Nick, this is Jack.

[Nick]

It's Friday, The Real Friday. August 1st. And today's pod at all the pods is the best one yet. It's a T, boy.

[Jack]

The top three pop business news stories you need to know today.

[Nick]

Ah, August, the Sunday of summer months.

[Jack]

Maine is the vacation state. August is the vacation month.

[Nick]

Stick it on a license plate, Jack. Stocks finished July up 8%. And we are feeling 100% right now.

[Jack]

Yeah. So we whipped up three fantastic stories.

[Nick]

Oh, these are so good. Let's get right to them, Jack. What do we got for today? Today's pod.

[Jack]

For our first story, Figma, the digital design disruptor, just had the biggest U.S. iPO in four years. The stock tripled on day one.

[Nick]

But while investors made a 200% return, venture capitalists made a 20,000% return.

[Jack]

For our second story, Skechers just launched a kid's shoe built for Apple airtags. They're called Find My Sketcher.

[Nick]

Yetis, welcome to the Track My Everything era.

[Jack]

And our third and final story. It's officially the tariff deck Deadline Day. It's August 1st. Will Trump taco or will trump burrito?

[Nick]

Well, the best way for us to explain this huge trade war moment is with a Ford Bronco.

[Jack]

But Yetis, before we hit that wonderful mix of stories.

[Nick]

Fantastic mix of stories. Love the mix to end the week.

[Jack]

If you're cracking into your morning energy drink right now.

[Nick]

Warning, Warning. Because your next energy drink may accidentally be an alcohol drink.

[Jack]

Celsius is the maker of a popular sparkling energy drink.

[Nick]

High Noon is the maker of a popular sparkling vodka drink.

[Jack]

But get this. The packaging supplier for both accidentally mixed up the whole situation.

[Nick]

The whole oopsie doopsies, which are ooski, Jack.

[Jack]

The result. Celsius cans filled with High Noon looks like an energy drink on the outside, but vodka mix drink on the inside.

[Nick]

And those ain't vitamins in there yet.

[Jack]

This is vodka. You've ordered a Red Bull vodka at.

[Nick]

The bar, but you never bought a Red Bull that was secretly spiked with vodka at a store.

[Jack]

So, besties, if you have a Celsius Astro Vibe sparkling blue raspberry energy drink.

[Nick]

Yes, that is the real name of.

[Jack]

A real flavor, then there's a chance it's actually a dirty Astro Vibe sparkling blue raspberry energy drink.

[Nick]

Which means if you're driving right now, pull over. Pull over.

[Jack]

Because you're accidentally under the influence.

[Nick]

Jack, add it all up. I think someone's getting fired. Or actually maybe promoted.

[Jack]

True, the office banter. It's fired this morning isn't it At.

[Nick]

Celsius is now Fahrenheit yet he's.

[Jack]

Let's get out of three stars.

[Nick]

Fifteen years before this song, two boys from the northeast met in the dorm. They had an idea, caused a cultural storm. It's the best one yet, but the best is the norm. Jack, Nick, that's it. I don't even think they need to practice. 50%, that's a fat tip. T Boy city on your at list. If you know, you know. Cause we read to go. We can't wait no more? So just start the show, Start the show, Start the show. First, a quick word from our sponsor.

[Jack]

Now a quick break, switching topics to one of our favorite sponsors, Vital Proteins.

[Nick]

All right, Yeti. So Jack has become an extreme collagen user. This guy's adding vital proteins collagen to each morning coffee. And I. Jack drinks a lot of morning coffee. I should point out.

[Jack]

Yeah, I have three cups a day. I have a tub of mocha and a tub of chocolate. Both make my coffee taste chocolatey.

[Nick]

So Vital Proteins Collagen Peptides is a supplement that has four benefits all in one. Helping support healthy hair, skin, nails, bones and joints.

[Jack]

That is how my face got dewier than a donut.

[Nick]

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[Jack]

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[Nick]

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[Jack]

That's vitalproteins.com promo code T Boy for 20% off.

[Nick]

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

[Jack]

Airbnb Yetis.

[Nick]

There is nothing more powerful in life or in business than the double Dip.

[Jack]

Dip that chip twice and don't end.

[Nick]

It with the ultimate money. Double dip. Hosting on Airbnb. Jack's talked so much about being a host, his friends are asking him about it. I'm getting asked about it all the time.

[Jack]

One buddy is about to get married. He has no kids yet. He wants to travel the country dink style with his new wife. How is he gonna pay for it? He's going to list his house on Airbnb.

[Nick]

So, Basties, if you're going on vacation this summer, join the millions who host on Airbnb.

[Jack]

Host your whole space. Host your extra space. Host any space.

[Nick]

The income from putting your home on Airbnb could pay for your whole vacay.

[Jack]

I've been doing it for three different properties now.

[Nick]

Yeah, and it's easy to set booking availability, and then when the booking comes in, Jack, you always say it just shows up in your Google Calendar.

[Jack]

And if you're not sure what to price your place at, check Airbnb and look at similar listings. It's very easy.

[Nick]

You can double dip that chip.

[Jack]

Your home might be worth more than you think. Find out how [e-mail] host.

[Nick]

For our first story, Figma just had the biggest VC backed US IPO in four years. And the biggest IPO pop we can remember.

[Jack]

Figma stock tripled on day one. Wow. And it explains how venture capital makes so much money.

[Nick]

So much money. Yetis, you may have never heard of Figma, but full disclosure, Jack and I actually have.

[Jack]

We built our Robinhood Snacks website using Figma freshly.

[Nick]

After Robinhood acquired our startup in 2018, we canceled our Squarespace account. Sorry, Squarespace, if you're sponsoring today or a future show. But we canceled that and designed a new website from scratch with figma.

[Jack]

I wouldn't say we designed it, the engineers and designers did. But Nick and I would get pinged on these Figma comments by the product manager asking, like, is this where you guys think the subscribe button should go?

[Nick]

Oh, if you see a floating arrow in Figma, something's getting edited out. Yeti, to sprinkle on some more context, Figma was actually started by a couple of college buddies over at Brown University a few years ago.

[Jack]

And now it's the design platform used by 95% of the Fortune 500 companies.

[Nick]

Basically, it's a collaborative digital whiteboard growing 50% a year.

[Jack]

It's Google Docs, but for artistic teams.

[Nick]

Like, if Leonardo da Vinci went to mit, he'd probably design a flying machine on figma.

[Jack]

Correct. Now, Adobe tried to acquire Figma a couple years ago for $20 billion, but.

[Nick]

That didn't end up happening. Instead, Figma has now gone public with an IPO on the New York Stock Exchange. Yesterday.

[Jack]

Nick, that Adobe deal I mentioned? It didn't happen because regulators blocked it. And that turned out to be a good thing because after Thursday's ipo, Figma is worth three times that valuation.

[Nick]

That's right. Yeti's Figma went public on Thursday, and bankers sold stock publicly for the very.

[Jack]

First time at $33 per share.

[Nick]

But here's the kicker. Immediately, the price trading on the market surged to 100 bucks a share.

[Jack]

Figma ended the day up 250%.

[Nick]

Add it all up and this was the biggest VC backed US IPO since Rivian back in 2021.

[Jack]

Now Figma and their bank, probably kicking themselves for pricing those shares too low.

[Nick]

It's a funny thing about Wall Street. They could have made more money if the shares were priced higher at first.

[Jack]

But still, FIG was popping champagne.

[Nick]

So we know what you're wondering, Yetis, because we were all wondering it too. Why such a huge stock pop for a design company?

[Jack]

Well, in the digital world that we're all living in, everything is design.

[Nick]

Basically. The way Jack and I see it, if software is the commodity, then design is the differentiator.

[Jack]

You judge a book by its cover. You judge an app by its user interface.

[Nick]

Exactly. But the other reason why Figma stock tripled on IPO day. What is it, Jack?

[Jack]

Markets are frothy again? It feels like 2021 again.

[Nick]

It does.

[Jack]

Booming iPodOS, crypto everywhere, and big tech hitting new trillion dollar milestones.

[Nick]

And at the end of the day, Figma and its epic IPO is actually a case study in how early investors can make so much money. So, Jack, what's the takeaway for our buddies over at Figma?

[Jack]

Figma's IPO was a 250% pop for retail investors, but a 20,000% pop for VCs.

[Nick]

Yetis. Figma's stock jumped from $33 to 115 bucks by the end of the day on Thursday.

[Jack]

If you bought at $33, you're feeling great right now. But you know who's feeling better? The VCs who bought at 33. Not $33, no, 33 cents.

[Nick]

Because the information published a chart showing that the real IPO winners of Figma were the venture capitalists who got in 10 years ago.

[Jack]

Index Ventures invested in the first fundraising round of Figma, and they bought stock in the company at 9 cents per share.

[Nick]

Another VC, Kleiner Perkins, got in seven years ago at 33 cents a share. And Andreessen Horowitz five years ago got in at $4.62 a share.

[Jack]

Those three VCs gained 119,000%. 33,000%. And Andreessen, who got in late, still made a 2,000% return.

[Nick]

Besties. Most venture capital investments don't pay off. But Figma shows why. VCs just need one huge win for the whole business model to work.

[Jack]

Because those huge wins are bigger than anyone can possibly imagine.

[Nick]

Figma's IPO, it was a 250% pop for retail investors, but a 20,000% pop for VCs. For our second story, Skechers just launched the first ever Apple airtag shoe. That's right, the first sneaker to track your kid.

[Jack]

It's called Find My Skechers. Because trackability has become a social flex.

[Nick]

Yes, it has. But before we hit this story, Jack, am I wrong or has this been a big week for chunky feet? On this podcast yesterday, we covered Ugg.

[Jack]

Uggs, or sorry, mugs mugs. Because, man, Uggs are driving the Uggs boot business.

[Nick]

But today, Jack and I found an even bigger headline from a chunkier sneaker.

[Jack]

Skechers. The only shoe that actually slows you down.

[Nick]

Skechers. They make Crocs look like Nikes.

[Jack]

Skechers is in the middle of being taken private. It was bought earlier this year by 3G Capital for $9 billion.

[Nick]

Jack and I have told you before when we covered that story about how Skechers top market is senior citizens.

[Jack]

Nana slips on some Skechers to play her game of shuffleboard.

[Nick]

But here's the the newest product from Skechers is focused on kids.

[Jack]

It's a sneaker with a built in hole to stick an Apple airtag so you can track your toddler.

[Nick]

Now, besties, they call this the Find My Skechers. But Jack and I call it the Where's My Son Steven.

[Jack]

Now, like all great kid products, the target customer here isn't kids. It's their parents.

[Nick]

Good point, Jack. To a kid, the shoe looks the exact same. And it's not about trying to find a lost sneaker on the playground.

[Jack]

No, it's about trying to find the who's wearing the sneakers.

[Nick]

Because little Steven may be lost on the playground.

[Jack]

There's no branding to show that this sneaker is trackable. And the AirPod is hidden underneath the sole with a closable lid so the kid will never know it's being tracked.

[Nick]

But what it does do is capitalize on a parent's greatest fear. Losing their child.

[Jack]

And dude, I had a major scare in Paris last year. We were looking at a beautiful fountain right by the River Seine. And then we went across the street, sat down in an outdoor cafe, and I was like unpacking the stroller, getting Brooks in his high chair. And then Alex says, where's Wilder?

[Nick]

Oh, I know exactly what you're feeling.

[Jack]

Yeah? Yeah, dude, I looked around. Thank God. I saw him. He was across the street. I sprinted over. He wanted to look at the fountain again.

[Nick]

It's the five seconds you lose your kid for are the five scariest seconds of your life.

[Jack]

It was horrible.

[Nick]

Well, what Skechers is really Selling here, to Jack's experience, is a peace of mind.

[Jack]

Exactly. An insurance policy for your kiddo who does a little too much wandering.

[Nick]

And it happens to fit with another new trend, which is alternative gadgets to giving your kid a smartphone or a smart device.

[Jack]

Most parents want to delay giving their kid a phone as long as possible, but it's nice to be able to track them.

[Nick]

But as Jack and I dove in t boy style, we realized this also reflects a broader, disciplined strategy from Skechers.

[Jack]

Because sketchers, crucially, did not try to build their own tracking technology. Instead, they're using what already exists.

[Nick]

I mean, Jack, how many times have we seen a non tech company think it's a tech company?

[Jack]

Exhibit A, under Armour. They spent $700 million to build their own fitness apps. And that didn't work because the fitness apps just weren't good enough. Instead, Skechers made space for tech that 12% of us already have.

[Nick]

The Apple airtag, which is now 69% of the entire smarttag industry.

[Jack]

Now, Apple wasn't involved in this sketchers deal, but calling it Find My Sketchers and making a hole perfectly sized for an airtag, it's pretty clear.

[Nick]

We see you sketchers, we see you. And Apple, they're cool with it. So, Jack, what's the takeaway for our buddies over at Skechers?

[Jack]

Before you say I love you comes I want to track you Yetis, this.

[Nick]

Isn'T just a product or a tech story. This is part of a larger social trend that Jack and I have been following.

[Jack]

Shareable gps. It's still pretty new. The norms of how to use it and what's appropriate, we're all figuring out in real time.

[Nick]

The main benefit of trackable GPS is helping you find lost things. Like our buddy Timmy, who owns 14 different AirTags. He's a pretty forgetful guy.

[Jack]

And Apple's also had to build features to prevent unwanted tracking by a stalker.

[Nick]

But we haven't really yet tested the limits of this potential. Like Skecher's next product could be the same airtag shoe, but for senior citizens with Alzheimer's or dementia.

[Jack]

And the New York Times just did a whole podcast episode about when is the right time to share your phone's location with your romantic partner in a relationship?

[Nick]

Yeah, Jack, what was that wild insight about the kids these days?

[Jack]

Before Gen Z says, the bigger question they ask is, do you want to track me? That's the defining the relationship.

[Nick]

So as we see it as more wearable gadgets enter society and 5G wireless becomes 6G, this is gonna be more and more of a thing.

[Jack]

Before you say I love you comes I want to track you. I want to track you too. That's the response you hope for.

[Nick]

By the way, Yetis, we're about to go to commercial. Jack and I both have kids and we had a lot of thoughts about this story. Send it to a buddy of yours who has kids. We'd love to know what they think, though. Now, a quick word from our sponsor.

[Jack]

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[Nick]

You know, Jack, whenever I call a local business, odds are it's because I want to pay them for something.

[Jack]

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[Nick]

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[Jack]

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[Nick]

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[Jack]

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[Nick]

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[Jack]

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[Nick]

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[Jack]

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[Nick]

OpenPhone. No missed calls, no missed customers. AT&T business yetis starting your own business, it ain't easy. When we first got our daily newsletter off the ground that led to this podcast a decade ago, we definitely did not get everything right.

[Jack]

Remember, we initially bummed WI fi off of hotel lobbies.

[Nick]

Classic move.

[Jack]

And then the concierge kicked us out. So coffee shop free Wi fi became our godsend.

[Nick]

Another latte shout out to all the.

[Jack]

Small business cafe owners. Your wifi is the real her.

[Nick]

What's the code to the bathroom again? Honestly, if we could do it all over, we would probably invest in our own less bootleggy Internet.

[Jack]

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[Nick]

Which is the main thing you want in a provider. Less time stressing, more time for you to work on your business.

[Jack]

And yetis, there's never enough time.

[Nick]

So start a business, live your dream and wake up to the power of AT&T business. Business.att.com for our third and final story, today is T Day, the final deadline for trade deals before Trump's tariffs officially kick in.

[Jack]

But the best way to understand this momentous trade war moment is to look at the Ford Bronco.

[Nick]

Ah, the bucking Ford Bronco. But first, Jack, I'm whipping open the book here. Trade War Almanac. What's the latest update?

[Jack]

Trump has been saying for weeks that August 1st is the deadly today. Announce a deal today or you get tariffs. No more delays. He pledged it a bunch of times.

[Nick]

Even countries that have reached a new trade deal with us, you're still going to get tariff today.

[Jack]

Japan, South Korea, Vietnam, the European Union, those countries all announced new deals with the US which means 15% tariffs start today.

[Nick]

Meanwhile, Jack and I have been keeping track on our map over here, and Mexico is the one exception so far. They are getting a pass.

[Jack]

Yesterday, Trump announced their deadline for the country of Mexico is delayed another 90 days.

[Nick]

We'll see what happens today. In the meantime, the trade map all day is gonna be lighting up like Carmen Sandiego.

[Jack]

But you might be asking yourself, Yetis. Yes, Jack, I haven't noticed tariffs yet.

[Nick]

I did buy a $5 avocado the other day, Jack, but that's about it.

[Jack]

Well, if you haven't noticed the impacts of tariffs on your life. The Ford pickup truck explains why.

[Nick]

Yetis, Ford announced yesterday their earnings. They suffered a loss for the second quarter.

[Jack]

They swung from a $1.8 billion profit last year to a loss this year.

[Nick]

And the reason was simple. One word and one word only. Tariffs.

[Jack]

Ford has been absorbing the high cost of tariffs for the last few months, not passing it on to US Consumers.

[Nick]

In fact, Ford cleverly turned tariffs into a bit of a marketing event. Right, Jack?

[Jack]

Shortly after Trump announced the tariffs back in April, Ford announced employee pricing for all. So nobody was going to have to pay more, despite the tariffs.

[Nick]

So Ford's revenue actually rose last quarter because of that, but their profitability was erased because of the tariffs.

[Jack]

Ford announced yesterday that tariffs will cost it $2 billion this year.

[Nick]

So Ford hasn't passed on the tariff costs to consumers with higher car prices yet. But you know what? They can't do this forever.

[Jack]

Ford's probably hoping that they're earning some political points with Trump so that they can get some tariff relief.

[Nick]

But in the meantime, we can see the impact of that policy on Ford's stock.

[Jack]

Ford, the most American of Detroit's big three car companies, is trading in the stock market at its lowest level in five years built Ford low because Ford and its Broncos and its pickup trucks are all taking the hit on tariffs. But again, they can only take the hit for so long.

[Nick]

So, Jack, what's the takeaway for our buddies over in the American economy?

[Jack]

Tariffs are attacked, and we pay them, and they add up to 2,100 bucks a year per household.

[Nick]

Yetis, every time the president announces a tariff, he actually misdescribes them. For example, he'll say, korea will pay a 15% tariff.

[Jack]

But Korea doesn't pay the tariff. We do. And Ford's earnings report is proof of that.

[Nick]

Now, we don't think Ford and other businesses are going to be able to eat the cost of those tariffs forever.

[Jack]

Eventually. Eventually, they'll defend their profits by passing the cost of tariffs on to U.S. consumers.

[Nick]

You see, imports account for 11% of American consumer spending. The average tariff is now 18.4%, the highest since 1930.

[Jack]

So now that all the delays have expired except for Mexico, more companies are going to start paying tariffs and eventually passing them on to us.

[Nick]

Now, interestingly, the Yale budget Lab is constantly retabulating and calculating the cost of these tariffs, and they expect it to be $2,100 this year per household.

[Jack]

These tariffs could get canceled tomorrow in a tweet, or the courts could rule them invalid.

[Nick]

But in the meantime, tariffs are a tax that we all pay. And as of right now, that cost is $2,100 per year per household. Jack, could you whip up the takeaways for us before the weekend?

[Jack]

Figma is the latest tech IPO to spike on day one, this time by 250%.

[Nick]

And Figma is a case study in the real winners of tech IPOs, the VCs, and their 20,000% return.

[Jack]

For our second story, Skechers is going after parents of toddlers with find my Skechers shoes with an airtag spot.

[Nick]

It's the Find my everything era. Before you say I love you comes I want to track you.

[Jack]

And you hope they say, I want to track you, too.

[Nick]

Otherwise, nobody's tracking nobody.

[Jack]

And our third and final story today is T day. No more delays. Everyone gets tariffed unless they announce a deal.

[Nick]

And those tariffs are a tax that we all pay. And it adds up to $2,100 a year per household.

[Jack]

But yetis, this pod's not over yet. Here's what else you need to know today.

[Nick]

First, take a bite out of the apple, baby. Apple just had its best growth in four years. IPhone revenue surged 13% in a shocking second quarter. Why?

[Jack]

Terraforming nature. Yeah. Customers race to upgrade their iPhone ahead of threatened tariffs.

[Nick]

Although that was all for naught, sadly, because iPhones are so far exempt from all those tariffs.

[Jack]

Amazon announced earnings, too. They said they would absorb the cost of tariffs, so their stock fell.

[Nick]

And second, tomorrow, Major League Baseball is playing its first game inside a NASCAR track.

[Jack]

It's an awesome story. This Saturday, the Atlanta Braves play the Cincinnati Reds inside the oval of Bristol Motor Speedway in Tennessee.

[Nick]

Basically, baseball is trying to piggyback off NASCAR's popularity and show Tennessee some love since they don't have a pro baseball team.

[Jack]

I think what baseball's trying to do is set a new record for attendance. True, because the this massive racetrack holds 90,000 people.

[Nick]

Pitchers, start your engines. And finally. This is wild. But an Argentinian man was just awarded $12,500 from Google for a photo of his butt.

[Jack]

Because, get this, Google Street View drives around in those cars taking images of everything, and it captured this guy naked in his front lawn.

[Nick]

Yeah. So Argentine courts ruled this was a privacy violation. And Google's got to pay up. By the way, Jack, you wanna know what the court said specifically?

[Jack]

What did the court say?

[Nick]

The man's dignity has been flagrantly violated.

[Jack]

I guess he wasn't looking good that day. Cause it's possible his dignity could have been enhanced by this moment.

[Nick]

It's like if you know Google's coming by. You flex, Jack.

[Jack]

You flex those cheeks. I always do the full body flex. Anytime someone's taking a picture of me.

[Nick]

I'm flexing like, half the day at this point. You never know in San Francisco. Now, time for the best fact yet. But today instead, Jack and I just wanted to share a message with you that we were chatting about before.

[Jack]

Right, Jack, the floor is yours, man.

[Nick]

So Jack and I were talking, and, you know, there are so many shootings that happen in America, we don't even mention them on the pod. We couldn't even keep track. Although this one in New York was a little closer to us because, first, we have so many yetis like you who work right there in midtown Manhattan, and friends. And second, my dad actually works in that building, the Blackstone building, where the shooting happened.

[Jack]

I was so alarmed when you told me that.

[Nick]

I was alarmed, too. And, you know, there were four people who were not okay that day. And my dad is fine. He wasn't in the office that day, but his coworkers heard the shots. And one, like, the main thing I thought of afterwards was, I'm so glad I Called my dad the night before, and I'm so glad I spoke with him, and I'm so glad I speak with him all the time. And it just made us think that this is a moment and maybe a reminder to call the people you love whenever you can, probably this weekend. Because you never know what will happen, but it's always just good to call them.

[Jack]

Amazing story, Nick. I called my mom a couple days ago. Our call got dropped because I drove through a dead zone. I am calling her back right after this podcast. And thank you for telling that story.

[Nick]

Just something we wanted to leave you with, Yetis. But, Yetis, it's Friday, the real Friday, and you've been looking fantastic all week. We hope you got some wins to celebrate. Jack, we got a win to celebrate. We got a big interview coming up next week, right?

[Jack]

I know. Yeah, we're banking a couple of interview.

[Nick]

Episodes for our vacay with some viral, viral founders out there. I can't wait.

[Jack]

Really cool founder interviews coming up.

[Nick]

So, besties, celebrate the wins this weekend. Tell a buddy. Hyh tboi. Have you heard the best one yet?

[Jack]

And Nick and I will see you Monday.

[Nick]

Can't wait. Oh, and we have a little surprise for you dropping on the podcast tomorrow. And before we go, a happy birthday to legendary Yeti Yi Lee over in Queens, The Sultan of Spotify. Hey, Daniel X. This dude is going platinum.

[Jack]

Happy birthday to Lila Dwyer in Charlottesville, Virginia.

[Nick]

And Baker sign in in Bristow Virgin, celebrating the best birthday yet.

[Jack]

And happy birthday to Elizabeth Lyda in.

[Nick]

Denver, Colorado, and Spencer Coring in Nashville, Tennessee. Enjoy the game this weekend. And happy birthday.

[Jack]

Happy birthday to Boogers Haley in Las Vegas, Nevada.

[Nick]

I don't know if it's a nickname. I hope it's not. Gaurav Menon just started at Wharton for his NBA. Walking through Huntsman hall listening to T Boy. Congratulations, Gaurav.

[Jack]

Congratulations to Kaylee and Sammy, who are getting married in Denver. These are two business school sweethearts.

[Nick]

And Colonel Dan Brown from Cincinnati, Ohio, is in military retirement after 24 years as an emergency physician. Thank you for those 24 years of service.

[Jack]

And finally, congratulations to Kathleen Schaff and Hunter Wilson. Get this. They met at one of our live shows and now they're getting married. Correction. My producer is telling we met them at the live show. They didn't meet each other at the live show. Still a legendary wedding. Congratulations.

[Nick]

Tell us where the honeymoon is, guys. And trust us, we'll do a live show there. Maybe Italy. Let's make it happen.

[Jack]

This is Jack I own stock of Amazon, Nick owns stock of Nike, and Nick and I both own stock of Apple and Robinhood. If you like the best one yet, you can listen ad free right now by joining Wondery and the Wondery app or on Apple Podcast Prime.

[Nick]

Members can listen ad free on Amazon Music.

[Jack]

And before you go, tell us a little bit about yourself by filling out a short [e-mail] survey.

[Nick]

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