A gym-fluencer did a 3:52am sparkling ice facial… and Saratoga Water’s stock jumped 6%.

Sesame Street is facing 3 major threats… Bluey, Cocomelon, and Ms. Rachel.

The Atlantic’s journalist shared more screenshots… but we got curious about the chat app, Signal.

Plus, one movie Director spent $11M of Netflix’s budget on Ferraris, mattresses, & crypto…

$PRMB $WBD $NFLX

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Goldfish Crackers 🧀

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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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Episodes drop weekly. It’s The Best Idea Yet.

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