😇 “Inbox Zero Nirvana” — Gmail’s mass unsubscription. Matcha’s shortage drama. X’s Yaccarino exit. And Birkin Bag #1.

Summary

Podcast Title: The Best One Yet
Hosts: Nick & Jack Studios
Episode: 😇 “Inbox Zero Nirvana” — Gmail’s mass unsubscription. Matcha’s shortage drama. X’s Yaccarino exit. And Birkin Bag #1
Release Date: July 10, 2025

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Episode Summary

In this episode of The Best One Yet, hosts Nick and Jack delve into four compelling business stories that highlight significant shifts in technology, consumer behavior, and luxury markets. From Gmail’s innovative approach to email management to the unprecedented shortage of matcha, the departure of a major CEO, and the historic sale of a Birkin bag, this episode is packed with insights and engaging discussions.

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1. Gmail’s Mass Unsubscription: Inbox Zero Nirvana

Overview:
Gmail has unveiled a groundbreaking feature called the Subscription Manager, aiming to help users achieve "Inbox Zero" by simplifying the process of unsubscribing from unwanted emails.

Key Points:

• Introduction of Subscription Manager:
  At [05:25], Nick introduces Gmail’s new tool: "Gmail just announced a wmu, a weapon of mass unsubscription." This feature allows users to see all their email subscriptions ranked by frequency and easily unsubscribe with a single click.

• User Experience Enhancement:
  Jack emphasizes the utility: "This is news you can use because if you click it, it will show you all the emails that you're subscribed to, ranked in order by who sends you the most emails" ([07:02]). This streamlines the previously tedious process of managing email subscriptions.

• Impact on Digital Well-Being:
  The hosts discuss how achieving Inbox Zero can significantly reduce digital anxiety. Nick remarks, "Business still happens on email and so does our anxiety. So we need inbox nirvana" ([20:57]).

Notable Quotes:

• Nick [07:12]: "With one click you could unsubscribe as you go down the list."
• Jack [05:51]: "It's the most useful thing Google has ever launched because Inbox Zero is millennial nirvana."

---

2. X’s CEO Linda Yaccarino Exit

Overview:
Linda Yaccarino steps down as CEO of X (formerly Twitter) after a two-year tenure, raising questions about the platform’s future direction under Elon Musk’s leadership.

Key Points:

• Announcement Details:
  At [09:35], Jack states, "Linda Yaccarino, Straight outta Long island, baby. Twitter's first full-time CEO after Elon acquired it. She's out just over two years into the job."

• Challenges Faced:
  The duo discusses the competitive landscape Yaccarino navigated, including the emergence of platforms like Blue Sky and Threads, which launched shortly after her appointment ([10:22]).

• Performance Evaluation:
  Evaluating her tenure against three criteria—free speech, advertising revival, and transforming X into an "everything app"—Nick concludes, "X is not an everything app yet, but it still is the everywhere app" ([13:49]).

• Future Outlook:
  Speculation arises about Elon Musk’s potential plans, including the possibility of an AI-driven CEO: "We're calling it now. X will be the first company to deliver an earnings report from an AI CEO" ([12:49]).

Notable Quotes:

• Jack [09:35]: "X is not an everything app, but X is still everywhere."
• Nick [12:49]: "We're calling it now. X will be the first company to deliver an earnings report from an AI CEO."

---

3. The Great Matcha Shortage Drama

Overview:
Matcha, the trendy green tea, is experiencing a severe global shortage due to skyrocketing demand and declining supply, causing chaos in coffee shops worldwide.

Key Points:

• Rising Popularity:
  At [15:31], Nick traces matcha’s surge in popularity to social media influence and health trends: "Social media acceleration. That unique shade of green... has caused a demand spike."

• Supply Constraints:
  The shortage is attributed to several factors:

  • Production Challenges: "It takes 10 times longer to produce a matcha leaf than a coffee bean. We're talking seven years from seed to sip" ([18:01] Jack).
  • Climate Impact: Record heat in Japan has reduced matcha leaf yields by 25% ([19:11] Nick).
  • Aging Workforce: The primary bottleneck is the retiring generation of Japanese matcha farmers: "The main limit on matcha supply right now is that the tea farmers in Japan are too old" ([20:09] Jack).

• Economic Implications:
  With matcha’s market valued at $5 billion compared to the $140 billion U.S. coffee market, the disproportionate growth and supply issues are highlighted: "That is 30 times more. So, like, for every matcha we drink, we drink 30 coffees" ([18:08] Nick).

• Global Impact:
  The shortage affects consumers worldwide, leading to accusations of hoarding and black-market activities: "It's causing some bad blood because people are accusing other people of matcha hoarding out there" ([17:42] Nick).

Notable Quotes:

• Jack [18:01]: "The matcha market in the United States is $5 billion a year."
• Nick [20:09]: "But the core bottleneck causing this matcha shortage, it's Japanese senior citizens."

---

4. Birkin Bag #1: The Most Expensive Handbag in History

Overview:
The first-ever Hermès Birkin bag has been put up for auction, marking a historic moment in the luxury fashion market.

Key Points:

• Auction Details:
  Nick reveals, "The first Birkin bag ever made is being sold at auction today" ([01:34]).

• Price Varieties:
  The discussion covers various editions and their price points:

  • Standard Models: Starting at $10,000 ([02:07] Jack).
  • Exotic Materials: Gator skin versions at $40,000 and croc skin at $50,000 ([01:34] Nick).
  • Ultra-Luxury Edition: A diamond-encrusted Himalayan Birkin bag priced at $400,000 ([02:07] Jack).

• Cultural Significance:
  The Birkin bag's inception story, including its design by actress Jane Birkin on a flight, underscores its status as a symbol of luxury and exclusivity.

• Market Implications:
  The hosts humorously speculate about potential bidders: "Sold to the man with two yachts and three houses on the yachts" ([02:54] Nick).

Notable Quotes:

• Nick [02:07]: "There’s actually a diamond encrusted Himalayan Birkin bag that sells for $400,000."
• Jack [02:48]: "It's the average price of a new home."

---

Conclusion

Nick and Jack wrap up the episode by summarizing the profound implications of each story:

• Gmail’s Subscription Manager offers a significant step towards digital decluttering and mental well-being.
• Linda Yaccarino’s exit from X signals potential shifts in the platform’s strategic direction.
• The matcha shortage underscores the fragility of global supply chains and the unforeseen consequences of viral trends.
• The auction of the first Birkin bag reinforces the enduring allure of luxury brands and their ability to capture imaginations worldwide.

---

Additional Insights

• Globalization Effects:
  The matcha shortage exemplifies how demographic trends in one country can ripple across the globe, affecting consumer experiences elsewhere.

• Technological Integration:
  Gmail’s use of AI in the Subscription Manager showcases the ongoing integration of advanced technologies to solve everyday problems.

• Leadership and Corporate Strategy:
  The departure of a CEO from a high-profile company like X highlights the challenges of steering large social platforms in a competitive and rapidly changing digital landscape.

---

Notable Quotes with Timestamps

• Nick [05:25]: "Gmail just announced a wmu, a weapon of mass unsubscription."
• Jack [07:02]: "This is news you can use because if you click it, it will show you all the emails that you're subscribed to, ranked in order by who sends you the most emails."
• Nick [09:35]: "X is not an everything app yet, but it still is the everywhere app."
• Jack [20:09]: "The main limit on matcha supply right now is that the tea farmers in Japan are too old."
• Nick [02:07]: "There’s actually a diamond encrusted Himalayan Birkin bag that sells for $400,000."

---

This episode provides a comprehensive look into how technological innovations, leadership changes, supply chain dynamics, and luxury branding intersect to shape contemporary business landscapes. Whether you're seeking digital organization solutions, analyzing corporate leadership shifts, navigating product shortages, or exploring luxury market trends, Nick and Jack deliver insightful commentary that keeps listeners informed and engaged.

Transcript

[Nick]

This is Nick, this is Jack. It's Thursday, the new Friday, July 10, and today's pod is the best one yet. And this is a T. Boy, the.

[Jack]

Top three pot business news stories you need to know today.

[Nick]

You know what yetis? Ask us anything.

[Jack]

Jump onto Instagram tboypod and ask us anything we will answer on Instagram.

[Nick]

Where do we think the stock market will end this week? What have we got in our 401ks? And what is in Jack's secret honey based eczema solution?

[Jack]

No fragrance.

[Nick]

Oh, I just gave it away. I gave it away. I just gave it away. It's honey. It's honey. He lathers the tsunami. Jack, three stories for today's T. Boy, what do we got on the pod?

[Jack]

For our first story, what if you could unsubscribe from every email you don't want in one click?

[Nick]

Well, Gmail just invented a weapon of.

[Jack]

Mass unsubscription because inbox zero is the ultimate millennial nirvana.

[Nick]

Namaste, Jack.

[Jack]

For our second story, X's CEO Linda Yaccarino is officially out after two years. She just tweeted that she's stepping down.

[Nick]

So Jack and I will tell you why. Elon's everything app, really an everywhere app.

[Jack]

And our third and final story is Matcha. Matcha. Matcha is facing such an unprecedented shortage right now, it's causing coffee shop chaos.

[Nick]

So if you can't get a Matcha today, you need to thank a senior citizen in Japan.

[Jack]

I think you blame a senior citizen in Japan.

[Nick]

It's awkward. Yeah, you're gonna have to blame him.

[Jack]

But yetis, before we hit that wonderful mix of stories.

[Nick]

Fantastic mix of stories. Wonderful job, Jack. Love the mix.

[Jack]

The most expensive handbag in history. What is it, Nick?

[Nick]

Jack, that would be. The error is a Birkin bag.

[Jack]

And the first Birkin bag ever made is being sold at auction today.

[Nick]

Today. But besties don't whip out your wallets quite yet, right, Jack, if you have.

[Jack]

To ask, you can't afford it. But we'll ask. How expensive are these things, Nick?

[Nick]

Jack, let's sprinkle on some context. The cheapest Birkin bag on the market, that is $10,000.

[Jack]

But if you want it made of gator skin, that's $40,000.

[Nick]

I'm sorry, Jack. Croc skin, that'll be 50 grand.

[Jack]

There's actually a diamond encrusted Himalayan Birkin bag that sells for $400,000.

[Nick]

True story. We found it, Jack. That's the average price of a new home.

[Jack]

That's six Mercedes Nick, for an 11.

[Nick]

Inch bag that can barely fit a MacBook Pro, what about an iPad?

[Jack]

Now, the Birkin bag was invented because it was designed by the actress Jane.

[Nick]

Birkin, who actually sketched the original design on a vomit bag while flying on an airplane.

[Jack]

And now, right now, today, the original Hermes prototype of the Birkin bag is on sale.

[Nick]

We're talking the most expensive version of the most expensive bag.

[Jack]

Now, there is no estimate for how high the bidding may go.

[Nick]

Do I have $100,000?

[Jack]

But whoever bids should also buy the first Game Boy and the first Ray Bans, too.

[Nick]

Do I have $500,000?

[Jack]

And then stick them both inside the first Birkin bag.

[Nick]

Do I have $1 million?

[Jack]

Because that kind of thing is my bag, baby.

[Nick]

Sold to the man with two yachts and three houses on the yachts. Jack, let's hit our three stories.

[Unknown]

Fifteen years before this song, two boys from the northeast met in the dorm. They had an idea. Cultural storm. It's the best one yet. But the best is the norm. Jack.

[Nick]

Nick.

[Unknown]

That's it. I don't even think they need to practice. 50%. That's a fat tip. T boy city on your at list. If you know, you know. Cause we read to go. We can't wait no more. So just start the show. Start the show.

[Nick]

Start the show. First, a quick word from our sponsor.

[Jack]

Airbnb.

[Nick]

Yetis, there is nothing more powerful in life or in business than the double dip.

[Jack]

Dip that chip twice and don't end it.

[Nick]

But the ultimate money double dip hosting on Airbnb. Jack's talked so much about being a host, his friends are asking him about it. I'm getting asked about it all the time.

[Jack]

One buddy is about to get married. He has no kids yet. He wants to travel the country dink style with his new wife. How is he gonna pay for it? He's going to list his house on Airbnb.

[Nick]

So, Basties, if you're going on vacation this summer, join the millions who host on Airbnb.

[Jack]

Host your whole space. Host your extra space. Host any space.

[Nick]

The income from putting your home on Airbnb could pay for your whole vacay.

[Jack]

I've been doing it for three different.

[Nick]

Properties now, and it's easy to set booking availability. And then when the booking comes in, Jack, you always say it just shows up in your Google calendar.

[Jack]

And if you're not sure what to price your place at, check Airbnb and look at similar listings. It's very easy.

[Nick]

You can double dip that chip.

[Jack]

Your home might be worth More than you think. Find out how [e-mail] host now a quick break, switching topics to one of our favorite sponsors, Vital Proteins.

[Nick]

All right, Eddie, so Jack has become an extreme collagen user. This guy's adding vital proteins collagen to each morning coffee. And Jack drinks a lot of morning coffee, I should point out.

[Jack]

Yeah, I have three cups a day. I have a tub of mocha and a tub of chocolate. Both make my coffee taste chocolatey. And there's a bunch of protein in each scoop, too. So.

[Nick]

Vital Proteins Collagen Peptides is a supplement that has four benefits all in one. Helping support healthy hair, skin, nails, bones and joints.

[Jack]

That is how my face got dewier than a donut.

[Nick]

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[Jack]

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[Nick]

Get 20% off by going to vitalproteins.com and entering promo code T Boy at checkout.

[Jack]

That's vitalproteins.com promo code T Boy for 20% off.

[Nick]

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. For our first story, Gmail just announced a wmu, a weapon of mass unsubscription.

[Jack]

It's the most useful thing Google has ever launched because Inbox Zero is millennial nirvana.

[Nick]

Oh, bold, hot take there. I love it. Yetis, remember when Google launched their promotions T in Gmail in 2013?

[Jack]

Oh, it was incredible. It put all the junk email into one place that you never need to go into.

[Nick]

Out of sight, out of mind. That promotions tab, it basically became a closet where you could store your unwanted emails.

[Jack]

And it gave Millennials temporarily psychological relief. We could open our laptops in peace.

[Nick]

No more spring sale emails from Madewell just because he got a pair of jeans three years ago.

[Jack]

But 12 years later, marketers have learned to outsmart the promotions tab and find their way into your primary inbox.

[Nick]

Now, you're reminded every morning that you bought a pair of Allbirds in 2018.

[Jack]

We've got the perfect sneakers for your summer. Thanks, Allbirds. I didn't need that to be the first thing I read this morning.

[Nick]

But, Jack, we should also point out everything we just described is costly for Google.

[Jack]

Just like physical things, emails need to be stored somewhere. And that's Google's cloud. And it's costly. Yes, it is.

[Nick]

But besties, here's the news. Twelve years later, Google has finally added a New button to Gmail. It's called the Subscription Manager.

[Jack]

This is news you can use because if you click it, it will show you all the emails that you're subscribed to, ranked in order by who sends you the most emails.

[Nick]

So what we're saying is that with one click you could unsubscribe as you go down the list.

[Jack]

Boom. In 30 minutes, you have purged your email of 300 recurring marketing emails that you never ever open and don't want and never did want.

[Nick]

I don't even think I bought anything from you, man.

[Jack]

Until now you had to unsubscribe from emails one at a time. Now you can do it all at once.

[Nick]

And the key is you do all this within Gmail. So like, there's no hidden unsubscribe button with the confusing landing page with the like, input your email to unsubscribe. You know what I'm talking about.

[Jack]

I know. It's like, did I already unsubscribe or do I now have to push the unsubscribe button? I can't tell.

[Nick]

Is it clicked on or clicked off? Is it green or is it red? I don't know which is good.

[Jack]

It's so tricky and devious, Nick. I can't stand it.

[Nick]

I mean, Jack, to use an extermination analogy here, we've now gone from killing ants one at a time to wiping.

[Jack]

Them out with one vicious spray of ant poison.

[Nick]

And Google's doing it thanks to AI.

[Jack]

Actually, no, this is not an AI. This was like an easy move by.

[Nick]

Google, which reveals something big, right, Jack? Because on the one hand, this is a hugely powerful tool that saves both Google money and users time.

[Jack]

On the other hand, it reveals how little Google has done with one of its greatest powerful tools, Gmail.

[Nick]

Like 12 years.

[Jack]

Google. It took you 12 years to launch this, by the way. It might take you two more weeks. It's still rolling out to iOS and Android and the web.

[Nick]

In the meantime, Jack, what's the takeaway for our buddies over at Google?

[Jack]

Email is where business still lives. And our anxiety does too.

[Nick]

Yeah, it is. According to a Harvard Business Review study, you spend on average 2.6 hours a day just on work email.

[Jack]

And email is also where our personal life gets organized.

[Nick]

That's why we all carry multip email accounts. And you're keeping them at bay. That's a borderline full time job.

[Jack]

Think about email inbox anxiety from a physical context.

[Nick]

Okay, Jack, spell this out for us. Draw it out if you got home.

[Jack]

And saw 50 packages at your door. You would feel sick knowing all the time you're gonna have to spend cutting through that cardboard, breaking down the boxes and sorting the stuff out.

[Nick]

It's the perfect analogy, Jack, because it's like that for our digital inboxes too. Every moment of the day.

[Jack]

The inability for the majority of Americans to lower their inbox and keep that thing. That's the digital equivalent, right? It's a subtle life stress that's constantly lurking in our minds.

[Nick]

Besties. That's why Jack and I believe millennial nirvana is getting to Inbox zero and this Gmail feature. It's a step to attain that because.

[Jack]

Email is still where business lives. Along with our anxiety.

[Nick]

For our second story. Linda Yaccarino, the CEO of X, is now the ex CEO of X.

[Jack]

But if we're being honest, she was never the real CEO. It was always Elon.

[Nick]

So Yetis, we are looking at X because X isn't an everything app right now, but it is the everywhere app.

[Jack]

Linda Yaccarino, Straight outta Long island, baby. Twitter's first full time CEO after Elon acquired it. She's out just over two years into the job.

[Nick]

I apologize, Jack. I said Long Island. I meant Strong Island. We don't wanna get corrections.

[Jack]

She might send her people after.

[Nick]

You can't make that mistake twice for a long time.

[Jack]

Community note. Sorry, Community note.

[Nick]

Yetis, Linda announced it on X, saying that she was grateful to Elon and proud of her accomplishments as CEO.

[Jack]

And then Elon replied curtly with a five worded tweet, thank you for your contributions. No exclamation point, no emoji. That's it.

[Nick]

Now, Linda did have a tough job at X, right, Jack? Like two new competitors sprung out of nowhere on her tenure.

[Jack]

I think on her first day at the job, Blue sky was launched. And on her second day at the job, Threads was launched by Zuckerberg.

[Nick]

But besties. This news gives us a moment to reflect on Linda's tenure and we'll assess X on three key criteria.

[Jack]

Free speech, advertising, and is it an.

[Nick]

Everything app Now, Yetis, in hindsight, it is clear that on those three criteria, Linda tried but ultimately came up short.

[Jack]

Let's kick it off with free speech.

[Nick]

Let's hit it, Jack.

[Jack]

While X hasn't banned accounts like Twitter used to, it certainly does. Shadow ban accounts.

[Nick]

For example. Yeti's tweets with the word Ukraine in them get suppressed along with tweets that have anti elon sentiments.

[Jack]

So it's free speech on X as long as that speech aligns with Elon's worldview.

[Nick]

All right, Jack, let's look at criteria number two. Did Linda bring back advertising?

[Jack]

Honestly, we can't say because X doesn't share financials anymore.

[Nick]

A reminder. But X got acquired by Elon's AI company xai, so its financials are pretty much irrelevant.

[Jack]

Twitter is just like a drop in the AI pale.

[Nick]

Now, although we will say that it is tough to get advertisers on X when their chatbot is, you know, praising Hitler.

[Jack]

Yeah, here's the latest update. On Friday, Elon announced that he'd made some improvements to Grok X's AI chatbot.

[Nick]

But the same day, Grok started tweeting anti Semitic tropes and praising Hitler.

[Jack]

It's no coincidence that just a couple days later, Linda resigned as CEO.

[Nick]

Now Jack, can we just go back in time for a second share that takeaway we did when Elon first hired.

[Jack]

Linda just two years ago in May 2023. This was our takeaway on the news that Elon hired Linda.

[Nick]

The question isn't whether she can do her job, it's whether Elon will let her.

[Jack]

Well, well, when X got acquired by XAI earlier this year, Linda wasn't even mentioned in Elon's post about it, just Elon was.

[Nick]

And that kind of says it all.

[Jack]

Hot take. Elon's going to promote Grok to be the next CEO of X. Oh, Jack.

[Nick]

That'S not just a hot take. That's going to burn your ears. Kind of a hot take.

[Jack]

That's right.

[Nick]

Yetis, we're calling it now. X will be the first company to deliver an earnings report from an AI CEO. So Jack, what's the takeaway for our buddies over at X?

[Jack]

X is not an everything Apple, but.

[Nick]

It is the Everywhere app. Now, Yetis, we forgot to assess Linda's progress with that final criteria, turning X into an everything app.

[Jack]

X did announce a payment partnership in January with Visa, but six months later that has not launched.

[Nick]

And Jack, X did launch a Jobs platform, but honestly, we'd never heard of it Besties until we started researching this story for today's show.

[Jack]

If you think about it, X is still what Twitter used to be, but with paid check marks and more right leaning content.

[Nick]

However, besties, regardless of what you think of X personally, it still is the place where news breaks.

[Jack]

Every brand, every politician, every personality still shares their updates on X first.

[Nick]

So add it all up and the status of the old Twitter today. How would you put it, Jack?

[Jack]

X is not an everything app, but X is still everywhere.

[Nick]

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[Jack]

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[Nick]

Ah, speed and quality, not typically a combo you get together.

[Jack]

I mean, Nick, you can get a fast food hamburger, but we hope you like it well done.

[Nick]

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[Jack]

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[Jack]

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OpenPhone. No missed calls, no missed customers. For our third and final story, the great Matcha shortage. The big drama is going on right now and it is Green Matcha.

[Jack]

Green tea drinks are so popular right now. So popular they're becoming a victim of their own success.

[Nick]

Yetis our story really begins 900 years ago, when Buddhist monks first brought the matcha leaf to Japan and the samurai used it for focus.

[Jack]

Because matcha tea only has half the.

[Nick]

Caffeine of coffee, which is why I'm willing to drink a quarter cup of one. But today, Yeti's TikTok Tina adds oat milk to take a picture of her matcha that matches her cute green top.

[Jack]

Yeah, the matcha green. It is such a distinctive color.

[Nick]

It's a hot green now.

[Jack]

In the 2000s, Matcha entered the United States.

[Nick]

Whole Foods was the first big buyer. It was the free sample effect.

[Jack]

In the 2010s, Matcha got its goopification.

[Nick]

Gwyneth was preaching the health gospel of the matcha.

[Jack]

But in the recent 2000s, Matcha has blown up thanks to social media.

[Nick]

Social media acceleration. That unique shade of green that Jack described, it has caused a demand spike.

[Jack]

According to square payment data, orders of matcha teas are up 114% in the last 12 months.

[Nick]

We noticed that Starbucks name dropped matcha in its last earnings, Jack. Darlene over at Dunkin', she's now whipping up matcha culadas.

[Jack]

And this last bit is wild. Blank Street Coffee, a New York City coffee chain. We've covered on this pod before. Half of their business is now matcha drinks.

[Nick]

Jack, when I was on the Upper east side the other week, I saw 12 girls at Sacred Heart School sipping strawberry shortcake matchas.

[Jack]

You counted all 12?

[Nick]

It was a lot of green, Jack. But Bestie's matcha now appears to be a victim of its own success.

[Jack]

According to the Wall Street Journal, we are in the middle of a mega matcha shortage, and it's worldwide.

[Nick]

It's causing some bad blood because people are accusing other people of matcha hoarding out there.

[Jack]

It's true. There are people who are traveling to Japan smuggling back hordes of their own matcha, which they plan to sell here stateside at a premium, like ticket scalpers.

[Nick]

Like loading up your away luggage with the green stuff. But, Jack, could you please sprinkle on some context for us?

[Jack]

The matcha market in the United States is $5 billion a year. The market for coffee in the United States is $140 billion.

[Nick]

That is 30 times more. So, like, for every matcha we drink, we drink 30 coffees.

[Jack]

So matcha is still tiny overall. But while coffee consumption is a ritual at coffee shops, matcha production is literally a ritual in the farms of Japan.

[Nick]

Get this. It takes 10 times longer to produce a matcha leaf than A coffee bean. We're talking seven years from seed to sip.

[Jack]

It takes four years just for the tea leaf of matcha to mature. Yeah, and then they cover the plant in the fields, like with cloth to slow down the photosynthesis. Growing the leaves in shade, Nick magnifies the caffeine content.

[Nick]

And then you gotta pick the leaves and they can be ground, only ground in stone mills where they're then stored for six months to get the umami flavor.

[Jack]

And this leaf is super delicate. They must be picked and ground by hand. And the final fine powder that's super green, that's what you end up drinking.

[Nick]

Although matcha is technically a tea, you don't steep the matcha, you mix the matcha in, which also takes longer than making a double digit latte.

[Jack]

So it's not just a spike in demand for matcha, it's the extremely slow process that prevents the supply from catching up.

[Nick]

Plus, we got record heat in Japan right now that's heard in matcha leaves over in Kyoto. So supply is currently down 25%.

[Jack]

Add it all up and your coffee shop may not have matcha for you right now.

[Nick]

But besties, before you freak out at that barista, we have one more surprise reason for the matcha shortage.

[Jack]

You didn't expect old people in Japan.

[Nick]

Yeah, Japanese senior citizens. Get this. Jack, what's the takeaway for our buddies sipping matcha?

[Jack]

Matcha tea is only grown by Japanese farmers and they're all retiring now.

[Nick]

Yetis, you could blame Instagram for driving up matcha demand, or you could blame Starbucks and Dunkin for buying up matcha supply.

[Jack]

You could blame climate change for the low supply. And you could blame global tourism for too much demand too.

[Nick]

But the core bottleneck causing this matcha shortage, it's Japanese senior citizens.

[Jack]

The average age of the Japanese farmer that grows matcha is 60. And the younger generations are not taking over the farms.

[Nick]

The result? Commercial green tea farming in Japan is down 78% in the last 25 years. Because the farmers are retiring.

[Jack]

That's right. The main limit on matcha supply right now is that the tea farmers in Japan are too old.

[Nick]

I mean, Jack, as we say this, this matcha shortage is like the perfect example of how globalized our world really is.

[Jack]

Japan's birth crisis is now affecting a green tea loving tiktoker on the Santa Monica pier.

[Nick]

Jack, could you whip up the takeaways for us for the new Friday?

[Jack]

Google's subscription manager is a weapon of mass unsubscribtion and it's widely useful because.

[Nick]

Business still happens on email and so does our anxiety. So we need inbox nirvana for our second story.

[Jack]

X's CEO Linda Yaccarino is done at X. She's the ex CEO of X X.

[Nick]

It has not become an everything app yet, but it still is the everywhere app.

[Jack]

And finally, the Matcha shortage. Just as TikTok is falling in love with Matcha, the world is suddenly running out of Matcha because Matcha tea is.

[Nick]

Only grown by Japanese farmers and all of them seem to be retiring.

[Jack]

But yetis, this pod's not over yet. Here's what else you need to know today.

[Nick]

First, Nvidia just became the first company to hit a $4 trillion market cap.

[Jack]

Market cap. If you add up the value of all of Nvidia, it's worth $4 trillion.

[Nick]

Sprinkle on some historical context here. Apple was the first to hit 1 trillion back in 2018, but the tech AI fueled rally has now exploded. In the last couple of years, Nvidia.

[Jack]

Has added the stock market value equivalent of Germany's entire stock market in just two years.

[Nick]

And second, what is the latest deal with tariffs? Well, trade war whiplash is back, baby.

[Jack]

Just this week, Trump extended the deadline for his reciprocal tariffs to August 1, and he SW he won't delay them again.

[Nick]

In the meantime, the President is tariffing copper by 50% and pharmaceuticals by 200%. But pharmaceutical tariffs are not effective until.

[Jack]

Next year, and he just announced a 50% tariff on Brazil in retaliation for Bolsonaro being on trial right now.

[Nick]

So what's happening with tariffs? Hard to keep track. And finally, Kellogg's cereal stock jumped 50% in one day.

[Jack]

Why? A potential acquisition by Ferrero for $3 billion.

[Nick]

As in Ferrero, the owner of Nutella Jack, who says millennials killed the frosted flick?

[Jack]

If this merger goes through, we could finally be getting a rice crispy Nutella Raisin Bran.

[Nick]

Yeah, the one we always wanted. Now, time for the best fact yet. This one sent in by LJ Eve over in lovely San Diego.

[Jack]

Yesterday we covered a restaurant in London that uses a roll of dice at the end of the meat meal to potentially give you a free meal.

[Nick]

But here's the Is it die or is it dice if it's one versus if it's many?

[Jack]

Well, responding to our question about the plural die versus dice dilemma. Technically, dice is the plural of die, which refers to a single cube used in games.

[Nick]

But there are other plural curveballs you should fully be aware of, like one criterion, but two criteria, one phenomenon, many.

[Jack]

Phenomena, one datum, many data One die, many dice.

[Nick]

One alumnus. Plural. Alumni, which Jack hates, but I feel like I just gotta say it.

[Jack]

Jack, wait, I think. No, no, no. Alumnus is either is genderized, so you're kind of incomplete on that one.

[Nick]

No, no, no. Alumnus is. Alumnus is singular. And alumna is plural. Women.

[Jack]

Oh, shoot.

[Nick]

Now I'm thinking, dude, we're keeping it.

[Jack]

This is in the show, so you better wrap up.

[Nick]

Like we said, Latin is a dead language, so it doesn't even really matter after all.

[Jack]

True, true. That's a great call. Nobody can correct your pronunciation on Latin because no one's alive who knows how it was pronounced.

[Nick]

Yeah, come at us, Homer.

[Jack]

Come at us.

[Nick]

Yetis, you look fantastic today. And if you want to bid and go like, you know, split it three ways on this Birkin bag, you know, Jack and I are down, we could, you know, get a pot going. What do you think?

[Jack]

Actually, I'm not down, I'm not spending.

[Nick]

Okay, okay. Just send me that routing number and your Social Security. Jack. Yetis, grab some tickets to our live show in Chicago. If you haven't yet, we got a link in the episode description. And tell a buddy today, H Y H T B O Y and finally.

[Jack]

Hit us up tboypod on Instagram and ask us anything.

[Nick]

Have you heard the best one yet? That is how we grow the show.

[Jack]

Nick and I will see you tomorrow.

[Nick]

Can't wait. And before we go, a happy 27th birthday to Yeti Patrick French over in lovely Encinitas, California.

[Jack]

And happy birthday to Ann Witch Kagan on a buddies trip over in Denver.

[Nick]

Have fun guys. And Lucas and Livia Hernandez are a couple of twins turning 10. Congratulations. Celebrating down in Miami.

[Jack]

You two are the best ones yet.

[Nick]

And Carmen and Robert, happy seven year anniversary. You're both looking fantastic.

[Jack]

Congratulations to H and their partner on getting hitched.

[Nick]

Congrats. H. And Jack, the best dressed dude on Nantucket. Jack. I ran into him yesterday. His name is Jack as well. And he says hi over a couple of lobster rolls.

[Jack]

Wait, didn't he walk up to you and say, are you Nick or Jack? Yeah, yeah, yeah.

[Nick]

And then he was Jack. It was great.

[Jack]

And happy anniversary to Cole and Leah in the Bay area of California.

[Nick]

And Luz Garcia in Guadalajara, Mexico has got a new job at Oracle. Congratulations, Luz.

[Jack]

And a shout out to Brittney York who wants to give a shout out to us. She wrote us a super nice note about how much she loves the shout out outs. We appreciate you, Brittany, Britney, thank you.

[Nick]

For the shout out. Enjoy your shout out. And to all the 60 year old yetis out there who are canceling us right now for calling them senior citizens. Thank you for your patience.

[Jack]

And to anyone else celebrating something today, make it a T, boy.

[Nick]

Celebrate the wins. Somebody like, yeah, if you're paying for it. Or if you're not in the cloud, which is their cloud.

[Jack]

Unless it's your cloud. Dude, you were like hanging out hoping I was gonna land. Yeah, you know, like you barely stuck the landing. Yeah, I was like the physical equivalent.

[Nick]

Oh, man. Like it was like Sully in the Hudson. Like technically you landed but it wasn't on the Runway.

[Jack]

If you like the best one yet, you can listen ad free right now by joining Wondery and the Wondery app or on Apple Podcasts.

[Nick]

Prime members can listen ad free on Amazon Music.

[Jack]

And before you go, tell us a little bit about yourself by filling out a short [e-mail] survey.

[Nick]

We want to get to know you.

[Misha Brown]

Every big moment starts with a big dream. But what happens when that big dream turns out to be a big flop? From Wondery and ill Media, I'm Misha Brown and this is the Big Flop. Every week, comedians join me to chronicle the biggest flubs, fails and blunders of all time. Like quibbing.

[Jack]

It's kind of like when you give yourself your own nickname and you try.

[Nick]

To, like get other people to do it.

[Misha Brown]

And the 2019 movie adaptation of Cats.

[Jack]

Like, if I'm watching the dancing and I'm noticing the feet aren't touching the ground, there's something wrong with the movie.

[Misha Brown]

Find out what happens when massive hype turns into major fiasco. Enjoy the Big Flop on the Wondery app or wherever you get your podcasts. You can listen to the Big Flop early and ad free on Wondery. Plus get started with your free trial at wondery.com plus.