Podcast Summary: "🏄 It’s The New Golf"

Released on June 23, 2025, "The Best One Yet" hosted by Jack Crivici-Kramer and Nick Martell from Nick & Jack Studios delivers a dynamic 20-minute dive into the latest in pop business news. In this episode, titled "🏄 It’s The New Golf," Jack and Nick explore the surge of surfing's wave pools, the phenomenon of the infinite workday, and Disney’s strategic advertising collaboration with Amazon and Roku. The hosts interweave insightful analysis with engaging anecdotes, enriched by memorable quotes from their conversation.

1. Microsoft Data Reveals the Infinite Workday

(00:33 - 09:30)

Jack and Nick kick off the episode with compelling insights from Microsoft's latest data on workplace productivity. They reveal that the average office worker is inundated with 117 emails and 153 messages daily, contributing to what they term the "infinite workday."

Key Points:

• Email Overload: Workers spend approximately two hours each day managing emails, with many being brief interactions lasting less than a minute each.

  Nick (06:19): "That's as long as a book."

• Message Surge: Non-email communications, particularly through platforms like Microsoft Teams, are relentless, with some workers receiving 153 messages a day. This constant barrage hampers deep focus and productivity.

  Jack (07:02): "But Yetis, here's what you, Jack and I found fascinating about this story."

• Meeting Madness: Ad hoc and surprise meetings are on the rise, often interrupting workflows with an average of just two minutes between interruptions.

  Nick (08:03): "A white collar worker in this country can't go two minutes without an email, a message, or a spontaneous meeting."

Solutions Proposed:

• Flow State Optimization: Jack and Nick advocate for establishing "flow states"—45 to 90 minutes of uninterrupted focus. They recommend:

  • Time-Boxing Emails: Limiting email checks to specific times, such as morning and afternoon sessions.
  • Dedicated Focus Periods: Allocating chunks of time free from messages and meetings to enhance productivity.

  Nick (08:25): "Your flow state is your growth state."

• Practical Tips: Turning off notifications and setting boundaries to minimize distractions, allowing for sustained periods of creative and focused work.

  Jack (09:04): "So how do you enter a flow state?"

2. Disney’s Advertising Revolution with Amazon and Roku

(09:50 - 13:18)

The second segment delves into the transformative collaboration between Disney, Amazon, and Roku, reshaping the landscape of targeted advertising on streaming platforms.

Key Points:

• Personalized Advertising: Amazon's integration of shopper data with Disney and Roku will enable hyper-targeted ads, mirroring the precision seen on platforms like Instagram.

  Nick (11:08): "Amazon partnered in the last week with Disney and Roku and it's gonna give."

• Relevance and Profitability: Ads will be tailored based on individual shopping habits, enhancing relevancy and increasing profitability for advertisers.

  Jack (12:04): "You'll only see ads on streaming TV that will be relevant to you based on what you've shopped for on Amazon."

• Amazon’s Evolving Role: Beyond being the "everything store," Amazon is positioning itself as a pivotal player in the advertising sector, generating substantial revenue and influencing consumer behavior.

  Nick (13:12): "Sebasties. You thought Amazon was a $2 trillion e-commerce company, but you know what? It's not."

Industry Impact:

• Advertising Agencies: This shift challenges traditional ad agencies, as brands can now create and deploy ads directly using Amazon's advanced AI capabilities.

  Jack (10:34): "His goal is to let brands create ads entirely using artificial intelligence."

• Revenue Growth: Advertising through Amazon's platform now rivals major industries, with revenue surpassing that of companies like Nike and Goldman Sachs.

  Nick (13:02): "That's more than Nike does. Uber or Goldman Sachs brings in revenue."

3. Surf Pools: The New Frontier in Real Estate

(15:23 - 20:54)

In the final story, Jack and Nick explore the burgeoning trend of surf pools in real estate development, likening their rise to that of golf courses in the past.

Key Points:

• Wave Pool Innovation: Modern wave pools, such as those in Abu Dhabi, offer consistent, customizable waves, making surfing accessible year-round without the unpredictability of natural oceans.

  Nick (16:22): "Surf pools? 80 million gallon pools with custom wave machines."

• Economic Viability: Despite the high installation costs of $80 million per pool, the business model mirrors that of golf courses—integrating wave pools with luxury housing developments to offset expenses.

  Jack (19:28): "Because investors are applying the same business model of a golf development to surfing yetis."

• Growth Projections: With only 35 wave pools currently worldwide, the number is rapidly increasing, supported by significant venture capital investments and ongoing developments.

  Jenny (18:01): "Venture capital is flooding planet Earth with fake surf lakes."

• Repeat Visitors: A key metric driving investment is that 70% of visitors return to surf pools, indicating strong customer loyalty and sustainable revenue streams.

  Nick (18:17): "That 70% of visitors to these wave pools come back to surf a second time."

Cultural Acceptance:

• Professional Endorsement: Esteemed surfers like Kelly Slater have endorsed wave pools, integrating them into professional surfing circuits and enhancing their legitimacy within the sport.

  Jack (17:31): "Kelly Slater has embraced wave pools."

• Investment Appeal: The replication of the golf course success model, where wave pools are central to high-end resort communities, ensures continued growth and mainstream acceptance.

  Nick (19:39): "Here was the idea. You pay $20 million for the course by selling 50 homes around the course at $1 million each."

Additional Highlights:

• Jeff Bezos' Fantastical Wedding Vows: (01:55 - 03:07) Jack and Nick humorously share a leaked version of Jeff Bezos' wedding vows, blending business jargon with personal commitment statements for comedic effect.

  Nick (02:13): "I solemnly swear to love you in sickness and in telehealth, in bull markets and in bear, in rocket launches and regulatory hearings."

• Flow State as Productivity Weapon: The hosts emphasize the importance of achieving flow states to counteract the distractions of modern work life, illustrating their points with examples from their own podcast recording process.

  Nick (08:37): "Yeah, it's really more than focus. It's when your brain actually feels an ecstasy being ensconced in that one purposeful thing."

Conclusion:

In this episode of "The Best One Yet," Jack and Nick adeptly navigate through significant business trends affecting modern life. From combating the infinite workday with strategic focus techniques to revolutionizing advertising with data-driven partnerships, and finally, redefining real estate with innovative surf pools, the hosts provide listeners with actionable insights and engaging narratives. Their blend of humor, expertise, and relatable anecdotes ensures that even complex topics are accessible and enjoyable for their audience.

Notable Quotes:

• Nick (08:25): "Your flow state is your growth state."
• Jack (12:04): "You'll only see ads on streaming TV that will be relevant to you based on what you've shopped for on Amazon."
• Nick (18:17): "That 70% of visitors to these wave pools come back to surf a second time."

Stay tuned to "The Best One Yet" for more insightful discussions and the latest in pop business news, perfectly paired with your morning routine.