The Best One Yet: LIVE Interview with Slate’s CEO | Chris Barman’s EV Disruptor

Hosted by Jack Crivici-Kramer & Nick Martell | Released on July 25, 2025

Introduction

In this electrifying episode of The Best One Yet, hosts Jack Crivici-Kramer and Nick Martell delve deep into the future of the automotive industry with a special guest, Chris Barman, the innovative CEO of Slate Auto. Known for their engaging 20-minute pop-biz news format, Jack and Nick shift gears to explore Slate Auto's disruptive approach to electric vehicles (EVs), promising listeners fresh insights and groundbreaking discussions.

Slate Auto’s Origins and Jeff Bezos’ Investment

Chris Barman kicks off the conversation by sharing the fascinating inception story of Slate Auto. Founded out of a vision to create affordable, no-frills vehicles reminiscent of classics like the VW Beetle and Ford Model T, Slate Auto has rapidly gained attention, notably attracting investment from none other than Jeff Bezos.

Chris Barman [05:27]: "When Miles Arnone envisioned Slate, he wanted to bring back the simplicity and affordability of classic cars. Convincing Jeff Bezos was a testament to our unique approach and unwavering commitment to affordability."

Barman elaborates on how the company's mission resonated with Bezos, focusing on delivering essential vehicle features without the exorbitant costs associated with modern EVs.

The Mysterious Launch of Slate Auto

One of the most intriguing aspects of Slate Auto's journey was its stealth launch. Prior to officially unveiling the vehicle, Slate Auto orchestrated a series of enigmatic appearances around San Francisco, sparking curiosity and buzz across the city.

Chris Barman [06:58]: "We wanted to create massive awareness in minimal time. By parking differently accessorized vehicles daily, we generated mystery and intrigue, leading up to the official announcement."

These vehicles, adorned with quirky features like car seats on top or cat therapy accessories, served as a clever marketing ploy to showcase the vehicle's versatility and adaptability, ultimately building anticipation for the grand reveal.

Design Philosophy: Minimalist and Customizable

Slate Auto differentiates itself in a crowded EV market by embracing a minimalist design philosophy, stripping away non-essential technology to keep costs low and empower consumers with customization options.

Chris Barman [09:43]: "We wanted to put the power of choice in the owner's hands. Our design allows for optional features, ensuring affordability without compromising on what our customers truly want."

The Slate truck, described as looking like a "real-life hot wheel" or "the emoji for a truck," deliberately excludes features like radios, speakers, and power windows. Instead, it offers a "blank slate" approach, allowing owners to personalize their vehicles post-purchase through a wide array of accessories and vinyl wraps.

Business Model and Pricing Strategy

One of the standout aspects of Slate Auto is its ambitious pricing strategy. Priced at $25,000, Slate aims to make electric vehicles accessible to a broader audience, contrasting sharply with the higher price points of competitors like Tesla and Rivian.

Chris Barman [19:07]: "By focusing only on the essentials and offering customization as optional add-ons, we significantly reduce production costs, enabling us to price Slate competitively at $25,000."

Barman emphasizes that Slate's business model revolves around modular design and economies of scale. By standardizing parts and minimizing complex features, Slate ensures affordability without sacrificing quality or safety standards.

Prototyping and Safety Testing

Safety remains a paramount concern for Slate Auto. Barman discusses the rigorous testing Slate has undergone, including the creation and intentional crashing of 75 prototypes to validate their design models.

Chris Barman [20:24]: "Crashing half of our 75 prototypes was crucial in ensuring our safety models held up. The results not only validated our designs but also gave us the confidence to move forward with production."

This hands-on approach to safety testing underscores Slate Auto's commitment to building reliable and secure vehicles, reinforcing consumer trust in the brand.

Product Market Fit and Customer Engagement

Slate Auto's innovative approach has resonated uniquely with customers, exemplified by a heartwarming anecdote where Slate was invited to a wedding—a testament to their product-market fit.

Chris Barman [21:23]: "Receiving a wedding invitation was a beautiful affirmation that our vehicle strikes a chord with customers seeking something different and meaningful."

This story highlights how Slate Auto is not just selling cars but fostering a community of enthusiasts who value independence, customization, and affordability.

Future of Slate Auto and the Automotive Industry

When asked about the future landscape of the automotive industry, Barman remains optimistic yet grounded. She believes that despite advancements in AI and autonomy, the fundamental desire for independence and freedom in transportation will persist.

Chris Barman [25:11]: "The essence of driving—the freedom and independence it offers—will always be there. Even as technologies evolve, the core needs of our customers remain unchanged."

Barman also touches on the challenges Slate faces without government incentives, emphasizing their focus on affordability and domestic production to sustain growth.

Advice for Entrepreneurs

In a moment of inspiration, Chris Barman offers valuable advice to aspiring entrepreneurs and creators:

Chris Barman [26:38]: "Don't ever be afraid to take a risk. Even if you stumble or fail, the learnings will propel you to tackle the next big dream."

Her words serve as encouragement for listeners to pursue their ambitions with resilience and creativity, embodying the innovative spirit that drives Slate Auto.

Conclusion and Takeaways

As the interview wraps up, Barman succinctly encapsulates Slate Auto’s mission:

Chris Barman [27:28]: "We build it; you make it go. Check out our Slate Maker and reserve yours today."

Jack and Nick conclude the episode by sharing their own experiences with Slate Auto, reinforcing the brand’s accessibility and customization potential.

Key Quotes

• Chris Barman [05:27]: "When Miles Arnone envisioned Slate, he wanted to bring back the simplicity and affordability of classic cars. Convincing Jeff Bezos was a testament to our unique approach and unwavering commitment to affordability."

• Chris Barman [19:07]: "By focusing only on the essentials and offering customization as optional add-ons, we significantly reduce production costs, enabling us to price Slate competitively at $25,000."

• Chris Barman [26:38]: "Don't ever be afraid to take a risk. Even if you stumble or fail, the learnings will propel you to tackle the next big dream."

Final Thoughts

This episode of The Best One Yet offers a comprehensive look into Slate Auto’s trailblazing efforts to redefine the electric vehicle market. Chris Barman’s insights reveal a company deeply committed to affordability, customization, and quality—challenging industry giants with a refreshing approach. Whether you're an automotive enthusiast, an aspiring entrepreneur, or simply curious about the future of transportation, this episode provides valuable perspectives and inspiring narratives that will keep you plugged in and informed.

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