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This is Nick, this is Jack. It's Wednesday ceviche Wednesday, August 20, and today's pod is the best one yet of this. Oh, this is a T boy.
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The top three pop business news stories you need to know today.
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Now you know, Jack, one of the yetis said I should accessorize my IV bag with a Labubu doll. What do you think about that? Should I pull this off? I think it's a great idea.
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I support it. Put it on the company credit card. We're writing that off?
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It's a write off. Yeties if you've got a Slammin Salmon Labubu referral.
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No, dude, we should do a mystery box and open it live on the pod.
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I'm sold.
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I've never bought a Labubu dog, but.
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Jack, three fantastic stories for today's pod. What do we got on the T boy?
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For our first story, from 2006 to 2016, Apple launched the iPhone, the iPad, the apple watch, and AirPods in the 10 years since.
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Ah well, Apple's next big thing. It's codenamed Bubbles and it tells us.
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Everything we need to know about how it Apple has changed Bubbles. For our second story, Italian marble is experiencing its biggest business moment since the Roman Colosseum because the Italian marvel industry.
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Doesn'T waste the dust. Literally.
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And our third and final story, eight Sleep, helps Elon Musk and Mark Zuckerberg lull to sleep every night.
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Now, we don't know what lullabies they sleep to, but we do know the business model. And Eight Sleep just got a $100 million fat check fundraise to do it.
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But Yetis, before we hit that wonder mix of stories.
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Oh, no one else is doing that mix. Feels great. Love the mix, Jack.
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Ladies and gentlemen, please remove your hats and caps for the singing of the.
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National anthem of robots.
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Because the first ever World Humanoid Robot Games just wrapped up in China.
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And the winner wasn't R2D2, was it?
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Jack, here's what happened. 280 teams from 16 countries competed in a three day robotics competition.
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Oh, and don't forget the 18,000 computer chips. Right?
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True, because the athletes were were human shaped robots, but they competed in real Olympic sports.
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Now we're talking the 100 meter dash, the 400 meter dash, the 1500 meter robot dash.
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They did the long jump, they did the high jump, they even did five on five robot soccer.
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I mean the only thing missing here, man, a Jamaican bobsled team of bots.
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But Nick and I watched the highlight videos and the athletics, they were Pretty unathletic.
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Like, the boxing match was two robots who failed to actually make contact with each other.
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The referee had to end it, so he randomly chose one robot, said, you're the winner.
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One robot actually hit a top speed of 10 miles per hour, which apparently is a new world record.
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But that's a third as fast as Usain Bolt runs.
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Now, we should point out, Jack, the US Was represented, but the most golds went to China.
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A Beijing startup called unitree brought home four gold medals out of the 21 competitions.
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But here's what we found fascinating. Yetis, the Robot Olympics wasn't just athletics, was it, man?
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There was also a housekeeping challenge and a garbage sorting challenge.
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Basically, test to see how well the robots do things that we actually want the robots to do.
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One event was robots making a bed.
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And the robots couldn't even do that. Although, honestly, I can't either, Jack.
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So congratulations to all those participating athletes in the Humanoid Robot Olympics.
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Just don't use any of those performance enhancing chips next time.
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Our IT team is testing. We see you, Russian robots. We see you.
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Hey, Bob Costa spot. Let him play, Jack. Let's hit our three stories.
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I think North Korea's robot just exploded.
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Fifteen years before this song, two boys from the northeast met in the dorm. They had an idea to cause a cultural storm. It's the best one yet, but the best is the norm. Jack. Nick, that's it. I don't even think they need to practice. 50%. That's a fat tip. T boy city on your at Liz. If you know, you know. Cause we read to go. We can't wait no more.
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So just start the show.
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Start the show, Start the show.
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First, a quick word from our sponsor.
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Airbnb.
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Yetis. Our show actually started as a side hustle over 10 years ago. It began in secret outside of our bank jobs.
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We were worried we'd get fired, so we didn't tell our bosses and we even left our names off the website.
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Now, that was our side hustle, a media startup. But there are other side hustles that are a lot less risky than that.
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And that have 0% chance of getting you fired. Like being a host on Airbnb.
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In this economy, it's a fun and rewarding way to make money off the thing you're already paying for your house or your apartment.
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I've hosted two previous apartments and my current chalet on Airbnb.
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And I'm a proud power user. I put the mocha or chocolate flavored vital proteins collagen in every mug of coffee I've drank so far this year.
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I threw some into a pancake mix Cause like, why the heck not?
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Jack, by taking collagen peptides daily, you can help support your hair, skin, nail, bone and joint health.
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So get 20% off by going to vitalproteins.com and entering promo code T Boy at checkout.
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That's vitalproteins.com, promo code T Boy for 20% off.
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These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. For our first story, Apple is building the lamp from Pixar as an actual smart robot product. That's their next big thing at Apple.
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But we're focused on a change in Apple's strategy from delivering to promising.
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But first, Yetis. Before we jump into the story, a breaking news update from Ben Stiller and Apple. You want to share it with the Yetis, Jack?
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Apple has acquired the rights to Ben Stiller's next movie, which is about pickleball and it's called the Dink. I don't know if that's double income, no kids, or like some pickleball reference.
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Now, besties. Other than that Ben Stiller movie news with Apple. Being on the Apple PR team has been incredibly unfun lately.
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They're constantly on the defense.
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First, CEO Tim Cook had to give President Trump a fake gold trophy to avoid tariffs.
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Meanwhile, every country is suing the App Store, calling it a monopoly and trying to kill Apple's app tax.
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Siri still hasn't learned how to speak AI yet.
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The Apple Vision Pro is a complete dud. Now look, Apple is still the number three most valuable company in the world. The stock is just 9% off their all time high.
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But Apple needs some mojo, Jack.
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So last week, Apple strategically leaked to their favorite Bloomberg reporter something exciting they're working on.
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Here's the big news. Apple is working on Project Bubbles.
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Project Bubbles is three next generation AI powered robot companions.
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Okay, so Jack, how about we go full QVC on this thing and talk about the product line up here, okay? First is a tabletop robot from Apple. Right.
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It's basically got a body that's a smart speaker with an arm coming out of it that holds a movable and turnable iPad at the top.
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Okay, so like the iPad is like the head of this robot and then the arms turn the head to face and follow the speaker as you move about your life.
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So what does this look like though? The Pixar lamp? You know this one? That's right.
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Yetis, Apple's newest product, will be inspired by a character in a Toy Story preview.
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Now, you'll be able to use this thing for FaceTime or watching a YouTube video or to be like your kitchen assistant. It would wake up, the screen would face you, and then it would turn on the video you need.
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They're also building a smart home with security cameras.
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If your whole house is Apple, you're less likely to switch to OpenAI.
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Plus, they're rolling out a rolling house robot for your home as well.
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Kind of like Amazon's Astro. It'll stock you from room to room. Being ready for taking orders now, Jack.
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Let'S whip out the whiteboard and add this up for a sec. What did CEO Tim Cook of Apple say about these project Bubbles robots?
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According to Bloomberg reporting, he said, I can't talk about them, but they're amazing, guys. They're amazing.
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All right, I'm sorry. Pause the pod for a sec. Jack, the Apple CEO can't show it to us, but he promises it'll be amazing.
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Which leads to our takeaway.
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I've been promised amazing before. So, Jack, what's the takeaway for our buddies over at Apple?
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Apple used to deliver, now they just.
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Promise Yetis, Jack and I, obviously Apple power users, also Apple shareholders, and we've noticed a major change in the way Apple launches products. How about we go back in time, Jack?
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Let's go back from 2006 to 2016, the golden era for Apple.
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Ah, yes.
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In that 10 year span, they launched the iPhone, the iPad, the Apple Watch, and AirPods.
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Now, in each of those cases, Apple kept the development super top secret. They only announced the product when they were ready to sell it.
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Then as Apple began to struggle to innovate, they began announcing before they were ready to sell a product.
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For example, like remember the Apple Vision Pro headset that was unveiled eight months before they actually began taking orders?
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And then Apple just began overpowering, promising. Yeah, they launched AI features on the iPhone that didn't exist yet and still don't exist, Jack. And we don't know when they Will.
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I mean now Apple is basically leaking products that are years away or may never come to fruition at all.
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So why is Apple pre promising these days? They're trying to convince investors that they still innovate.
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So besties. The way we see it, the decline in Apple's innovation can be seen through the evolution of how they launch things.
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From delivering to promising, to over promising, to empty promises.
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For our second story, the hottest commodity right now, Italian marble. Not since the Romans has marble thrived at these prices.
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So Nick and I are breaking down this super interesting 2000 year old ancient and yet booming industry.
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The yeti is King Arthur Flour. They have been making flour in America since 1790.
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The Hartford currant, they've been making newspapers in America since 1765.
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But Jack, could you enlighten us about Carrara, Italy marble?
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There's a marble quarry there that's been in continuous operation since 30 BC.
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We're talking 20, 55 years in business, same mountain.
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The only time the business was paused was when the barbarians invaded in the seventh cent.
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No joke, their top customer was Julius Caesar. This guy wouldn't walk in anything but Carrara, baby.
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Now in the early medieval era, they pivoted to ornamental marble use cases.
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In 1501, Michelangelo visited and bought a 12,000 pound slab on credit that ended up becoming the statue of David.
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But more than two millennia after being founded, Carrara marble has never been more valuable.
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Get this, the Italian natural stone is now selling for 1200 bucks a ton. Jack, according to women's we, that is actually the highest level since the Roman Republic.
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Now by the way, a ton, that's more than you're going to need for a kitchen countertop. But the retail price you'll have to pay is going to be double that 1200, if not quadruple marvel.
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It's like gold, but you're willing to eat off of it. However, yetis. This is what Jack and I find fascinating about this story. Marble as an industry has barely changed in 20 centuries and yet it's adapting like a nimble little startup right now?
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First I'm pulling out the globe. Most marble today is mined from just four. Italy, Turkey, China or India.
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Can you share that wild stat we discovered about the businesses who are doing the mining in these countries?
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One family owned company in Italy owns Italy's biggest marble quarry and America's two biggest marble quarries which are located in Colorado and Vermont.
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We're talking about the institution known as Red Graniti. You haven't seen their logo, but they probably made the and I Visited that.
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Marble quarry in Colorado. Marble is just basically cut out with a giant saw straight out of the mountainside into giant blocks or giant slabs.
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Yeah, the blocks for monuments and statues, the slabs for the countertops and the bath fixtures.
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But unlike other commodity businesses like oil or corn, not all marble is the same.
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That's the wild difference. It is mined like a resource, but it is marketed like a fashion. And why is that, Jack?
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Marble is differentiated based on their colors, their veins, their styles. You charge a different price.
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Most marble is white, but some is colored, like your Palisandro, Bottacini and Pordo varieties. You know that's going on the shelf right there. But the two most popular varieties of marble are Carrara and calacatta, which are also the top sellers right now.
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The housing market may be cold, but the renovation and travel markets are hot. Yeah, and for bathrooms and spas, you want Carrara or Calacatta marble.
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And that's why Italy's marble Exports are up 14% in the last year.
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Oh, and when the existing quarries in Italy and Vermont and Colorado run out.
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The next stop is East Africa and Brazil. Which leads to a wild stat I'd love to share. Jack, you got this.
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Oh, is this an extra stat I don't know about?
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You know New York's legendary original Penn Station that was all pink marble, the.
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One they tore down in the 60s?
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It exhausted an entire Italian marble quarry just to be made. Wow.
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That's amazing. I wonder what happened to all that marble.
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That's a story for another podcast. So, Jack, what's the takeaway for our buddies making the Rolls Royce the rocks? Italian calacatta marble.
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Don't throw out the dust yetis.
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The marble industry has evolved. Early on, the customer was royalty, and then sculptures and then interior design.
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Now they're actually using the physical quarries as destinations.
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It's a money maker.
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You can have a wedding, add a.
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Marble quarry or other recent use cases hosting fashion events, music videos. They're doing entire Runway shows by booking out marble quarries.
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Premium stone. It's a premium venue, too.
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But here's the twist. Marble's surprising profit puppy is actually marble dust.
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After you cut those giant blocks of marble, marble dust is processed and purified to be used in toothpaste, cosmetics, paint, farming ingredients, and magazine paper.
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That byproduct is called calcium carbonate, and it's what you get when you cut the marble. And, Jack, what's it like on a per pound basis?
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It's actually more pricier, more valuable than the original block of marble.
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By the way, Tum's Jack that's also calcium carbonate. So besties. A lot of businesses have byproducts that you may think of as waste stuff just on the cutting room floor, but.
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The marble industry is a reminder to not blow away that dust. Sorry to use another rock analogy, but there's diamonds in that dust.
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Now a quick word from our sponsor.
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AT&T Business Yetis.
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Starting your own business, it ain't easy. When we first got our daily newsletter off the ground that led to this podcast a decade ago, we definitely did not get everything right.
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Classic move.
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Another latte Shout out to all the.
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So start a business, live your dream and wake up to the power of ATT business. Business.att.com Audible Yetis, you're looking for a summer getaway right now? How about a rich one? Literally.
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Double sold. Rich Girl Summer. It follows the story of Valerie, a down on her luck event planner posing as a socialite.
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And she's piecing together secrets to a mystery while falling in love with an infuriatingly handsome family assistant.
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Yeah, if you're looking for a break from business news, this would be it. Narrated by Philip Basu, the incredible voice of Angelica from Hamilton and her real life husband. It sounds as beautiful as the Hamptons of Canada looks.
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So listen to Rich Girl Summer now on audible. Go to audible.com richgirlsommar.
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For our third and final story. Elon and Zuck both go to sleep at night on the same thing, an Eight Sleep mattress cover which just raised $100 million.
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Eight Sleep's surge brings up a big life equation. The benefits of rest and sleep are huge. But are they worth $3,000?
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But Jack, how about we kick things off here with some name storming, some brainstorming for brand names. All right, what do you want to call this sleep company?
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I want to call it eight Hours of Sleep.
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Okay, so that's too many words. We're not going to do that.
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How about Eight Sleep?
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Eight Sleep. That works better. And Yetis. That is probably how Eight Sleep's name came to be. Eight Sleep, the tech sleep company that was named in 2014.
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It's a mattress cover and smart blanket in one. It track your heartbeat, your body movements and your snoring and promises that AI will improve all of that for you.
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They were founded by Italian entrepreneurs in New York City and eight Sleep is beloved by people who own entire social media companies.
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Yes, apparently, because Zuck recently posted on Threads I've really dialed in my seven to eight hours a night with eight.
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Sleep and not to lose attention. Elon posted on X It's good. In reply to an eight sleep tweet.
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They've done $500 million in sales since 2019 and they're riding that momentum to $100 million fundraise. Their valuation is just short of a billion dollars.
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Apparently the only thing everyone in tech agrees on is what they sleep on.
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No content moderation policies to worry about when it comes to your mattress.
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Yeah, got the same bed but besties. Here was the big question Jack and I were wondering eight Sleep versus Casper.
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Mattress why is one mattress brand a dream business while the other was a nightmare?
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We'll explain. You see, Casper Mattress Mattress Mattress pioneered the millennial direct to consumer mattress in a box business.
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It was the first ever sleep unicorn.
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But Casper stock fell 90% after their IPO and they ended up getting bought for a fraction of their peak valuation.
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Eight Sleep didn't want any of that. So they don't even make a mattress actually. Instead they make a intelligent bed cooling system.
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So it's a mattress cover, not a mattress with a built in blanket and cooling heating system.
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Unlike Casper, eight Sleep has a subscription too. So they collect recurring revenue if the customer wants the best features in the sleep data.
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The other difference here is the price. Eight Sleep costs $3,000 for just the mattress cover. You still gotta buy a mattress that's.
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Three times more than Casper's mattress used to cost.
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And it's $20 more a month then if you want the auto temperature adjustments or, or the auto anti snoring or the vibration alarm or the sleep data and all that stuff.
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Yeah, the auto anti snore. Apparently instead of your wife elbowing you.
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When you start snoring, it is an.
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Anti snore up which gets you to Stop snoring.
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Yeah. So no black eye while you're snoring.
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That's another benefit. Fewer black eyes.
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But that huge price tag. Yeah, it's not an issue for Zucker Elon. But how is 8 sleep gonna get non billionaires to splurge on the Mattress covers?
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Well, Eight Sleep promises you'll sleep up to 25% more with their system.
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And strategically they're trying to tie quality of sleep to your paycheck.
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Because when you fall asleep quicker and sleep deeper, you are better rested and perform better.
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The pitch, that's the difference between a B student and an A student. An all star and an alternate. A promotion and a demotion.
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Sleep changes everything.
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So Jack, what's the takeaway for our buddies over at eight Sleep?
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How do you make those benefits believable?
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Yetis you've seen studies. Eight hours of sleep will turn you into a superhuman. A superior version of your former self. We try to get as much sleep as we can too.
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That all sounds amazing. But eight Sleep has to get people to believe that their system will help them achieve that.
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So we notice that eight Sleep is basically throwing the whole playbook at people to get them to believe the whole kitchen sink.
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First they got celebrity endorsements. There's a bunch of testimonials from famous people that eight Sleep is the best.
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But then they got non celebrity endorsements. Their refer a friend program gives 100 bucks off to both of you.
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And they're actually using this hundred million dollar fundraise to build showrooms in big cities to let you actually lay down.
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In their system our prediction on the next step. They're gonna up the 30 day, return to a 90 day trial or something like that. It's expensive and it's risky, but it could be worth it to convert to beliefs.
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And that's what the hundred million dollar fundraiser is for. To help them expand beyond early adopters and techie types.
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Because if your brand promises benefits, you gotta transform that into belief. Jack, could you whip up the takeaways for us for ceviche Wednesday, people at.
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Apple leaked to reporters about the exciting new tabletop robot they're working on. Codename Project Bubbles.
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Apple, they used to deliver innovation. Now they promise it.
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For our second story, the Italian marble industry is more valuable than ever. 1200 bucks a ton. And this 2000 year old business is still evolving.
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The lesson we can all learn from Italian marble, don't waste the dust.
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And finally, Eight Sleep just raised $100 million. As Elon and Zuckerberg are power users.
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Sleep, it Brings a lot of benefits, but you got to convert those benefits to belief.
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But yetis, this pod's not over yet. Here's what else you need to know today.
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First, intel is becoming the hottest stock on Wall street right now.
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And the White house SoftBank invested $2 billion into intel yesterday, giving them a 2% stake in the OG chip company.
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And apparently President Trump wants to own 10% of the company as well. He wants the government to invest.
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Why is intel so important? Well, the United States needs a chip champion. Nvidia only designs the chips. Intel actually makes them.
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And second, a wild new concept from Robinhood CEO Vlad Tenev says that his business has an apocalypse squad. Jack, what is that exactly?
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For Robinhood, it's 150 top employees to save the company in the event of a disaster.
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And finally, Louis Vuitton is 171 years old. But they just launched their first ever beauty product.
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Louis vuitton is a $20 billion luggage and handbag business within the LVMH luxury empire.
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But they just launched an $160 lipstick now. $160 for lipstick? Yeah, that sounds expensive. But it's a lot cheaper than a $1,000 Louis Vuitton scarf.
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That doesn't mean it's less expensive than.
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Now, time for the best fact yet. This one sent in by Masia Chen from lovely Zurich, Switzerland.
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Push and play.
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Here we go.
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Hey, besties and yetis. Do you know that emoji is actually a Japanese word where E stands for pictures, emoji stands for characters. This came into my attention when I was searching for emoji today. And there's a map of Japan in the emoji list, not other country. So I googled and find out. Actually, it's because emoji originates from Japan. That's why we're using the Japanese words emoji rather than English word emoticon to refer to it.
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I mean, Macia, thank you for sharing this. I kind of wish Jack and I could react right now with emoji, but audio product here would be tough for the listeners. Yetis, you look fantastic today. And if there's a marble quarry near you where you think Jack and I should do our next live show, just tag us and we will put our microphones on that marble baby. Dude, that would be sick.
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I don't think the acoustics are to be sick.
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Oh, the acoustics would be great. Cuz there's that giant cavern in the quarry. Jack, we'd be really, really loud. Besties, remember to tap to follow us leave a 5 star rating and write us a review. We love reading them and most importantly it helps us grow the show.
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Tap tap taparoo and Nick and I see you tomorrow.
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If you know, you know. And before we go, a congratulation. Congratulations to Yeti Thasia who's starting Columbia Law School originally from Houston, baby.
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Congratulations to Zach Berenson from Moore Park, California who just got promoted to his.
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Dream job and Jerry Pantoa in Camarillo, California's got a new job as VP at se.
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And a big shout out to Zanana Scrub, a new yeti now. Everyday listener from Brooklyn, New York.
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Great to have you with us. It's Samantha Hirsch from Oceanside, New York. Congratulations on landing that new job.
B
And we got some belated birthday shout outs from Nick's absence.
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Rupa in Cranberry, New Jersey turning 25 years old and moving to the UK. Congratulations on Cambridge Rupa.
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Happy Birthday to Lisa koivu in Geneva.
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Illinois and Marina Markovich down in D.C. is having a Capri themed birthday. Yes, we'll have a pack.
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Happy Birthday to Girish in St. Thomas.
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And Jimmy Gaston, 35 years old in Forest Hill, Maryland. And happy birthday. Happy 4th birthday.
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Belated birthday but still an epic one.
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To Jude Yang in Pecatonica, Illinois and a ciao. Happy birthday to Ciao in Canton, Michigan. Hey Ciao. Ciao.
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This is Jack. I own stock of Amazon. Nick and I both own stock of Apple and Robinhood. If you like the best one yet, you can listen ad free right now by joining Wondery plus and the Wondery app or on Apple Podcasts.
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Prime members can listen ad free on Amazon Music.
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And before you go, tell us a little bit about yourself by filling out a short survey@wondery.com survey we want to.
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Get to know you.
E
And now a next level moment from ATT Business. Say you've sent out a gigantic shipment of pillows and they need to be there in time for International Sleep day. You've got AT and T5G so you're fully confident, but the vendor isn't responding and International Sleep Day is tomorrow. Luckily, AT&T 5G lets you deal with any issues with ease so the pillows will get delivered and everyone can sleep soundly, especially you. ATT 5G requires a compatible plan and device coverage not available everywhere. Learn more@att.com 5G Network.
Date: August 20, 2025
Hosts: Jack Crivici-Kramer & Nick Martell (Nick & Jack Studios)
In this energetic morning episode, Nick and Jack dive into three key business stories with fresh, insightful takes:
Each segment is delivered with the witty banter and memorable quips unique to Nick and Jack, making complex business news punchy and relatable.
Starts at 05:34
Story:
Apple’s Changing Playbook:
Takeaway:
Starts at 10:00
Story:
Surprising Profit: Marble Dust
Takeaway:
Starts at 16:48
Story:
The Economic Play:
Building Belief:
Takeaway:
Apple:
Marble:
Eight Sleep:
Nick and Jack wrap up with classic takeaways:
They keep it light, punchy, and memorable—making business news not just digestible, but entertaining.
“There’s diamonds in that dust.” — Jack (14:56)
For more, listen to the full episode or catch highlights at the timestamps above.