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Nick
This is Nick, this is Jack. It's Thursday, the new Friday, August 7th, and today's pod is the best one yet. This is a T boy.
Jack
The top three pop business news stories you need to know today.
Nick
Big news Yetis. Jack and I are interviewing the creator, the co founder and the CEO of David Bar.
Jack
Remember the viral protein bar company that's so committed to protein they launched a fish bar.
Nick
Yeah. Coffee fish. If you've got a question for Peter from David Barr, hit us up and we will ask it in the interview.
Jack
That interview drops later this month, but in the meantime.
Nick
Yeah, Jack, we got a fantastic mix of stories. Our best yet. What do we got on today's T boy?
Jack
For our first story, nothing beats a jet to holiday. That sentence is the meme of the.
Nick
Summer and it's causing a sales surge for one random British airline.
Jack
For our second story, the NFL is buying 10% of ESPN from Disney.
Nick
Wow.
Jack
It's the biggest hookup in sports since bat met ball.
Nick
But it highlights an awkward, awkward truth about Disney's business. A physically hard truth.
Jack
And our third and final story. Uber stock has had its best quarter ever. So why is Airbnb experiencing the opposite?
Nick
Well, Jack and I will tell you why. Uber is riding, but Airbnb is hiding.
Jack
We actually created a pretend earnings report.
Nick
To show you how we did our first fake earnings report for this one. It's pretty cool.
Jack
But Yetis, before we hit that wonderful mix of stories, I mean, fantastic mix.
Nick
Of stories today, Jack.
Jack
Nick, what's the coolest name on Wall street right now?
Nick
Jack? It's Kevin. Kevin is the coolest name on Wall.
Jack
Street these days because President Trump's leading candidates for the future Fed chairman are both Kevin's.
Nick
Kevin Hassett and Kevin Warsh, the Kevins of the economy.
Jack
As the President said, Kevin and Kevin. I like both Kevins.
Nick
This is the biggest moment for Kevin since Kevin. Kevin, Kevin, Kevin. But few know that the name Kevin is actually a wild European statistical treat.
Jack
It's a German concept. They didn't teach me in my German major, but it's called Kevinism.
Nick
Jack, why don't you sprinkle on some context for us? Ya.
Jack
The peak years for babies being named Kevin in America was 1963 to 1972.
Nick
For a decade, Kevin was a top 20 boy name in America, baby.
Jack
And then in the 1990s, those Kevins grew into movie stars.
Nick
Kevin McAllister, Kevin Costner, Kevin James, the Kevin, and Baywatch Kevin Bacon. Yeah, classic Kevin.
Jack
So a funny twist happened in Europe because in 1989 the Berlin Wall fell. There was pro west, pro democratic feelings across Germany.
Nick
So many of these new parents wanted alternatives to the traditional German names.
Jack
And after watching American movies full of.
Nick
Kevins, Home Alone, Dances With Wolves, Baywatch.
Jack
They named their kids Kevin.
Nick
Kevin. It sounded exotic, different, cool, maybe even.
Jack
Sexy, which is ironic because Kevin is the least exotic male name I can think of right now.
Nick
Kevin. We're not Kevin in accounting. We're not talking about you. Don't worry.
Jack
So that explains the 1990s surge in German babies named Kevin.
Nick
And that real trend is called Kevinism.
Jack
Or as they say in German, Kevinismus.
Nick
So, besties, if you got a buddy named Kevin, give him a call.
Jack
And if your buddy is the future Fed chairman, ask for an interest rate cut.
Nick
Because Kevin has never been hotter. And we got the numbers to prove it. Jack, what's in our three stories? Fifteen years before this song, two boys from the Northeast met in the dorm. They had an idea to cause a cultural storm. It's the best one yet, but the best is the norm. Jack. Nick.
Jack
That's it.
Nick
I don't even think they need to practice. 50%. That's a fat tip. T Boy City on your @ Liz, if you know, you know. Cause we read to go. We can't wait no more. So just start the show, Start the show. Start the show. First, a quick word from our sponsor.
Jack
Airbnb.
Nick
Yetis, there is nothing more powerful in life or in business than the double dip.
Jack
Dip that chip twice and don't end.
Nick
It with the ultimate money Double dip hosting on Airbnb. Jack's talked so much about being a host, his friends are asking him about it. I'm getting asked about it all the time.
Jack
One buddy is about to get married. He has no kids yet. He wants to travel the country dink style with his new wife. How is he going to pay for it? He's going to list his house on Airbnb.
Nick
So, Basties, if you're going on vacation this summer, join the millions who host on Airbnb.
Jack
Host your whole space. Host your extra space. Host any space.
Nick
The income from putting your home on Airbnb could pay for your whole vacay.
Jack
I've been doing it for three different.
Nick
Properties now, and it's easy to set booking availability. And then when the booking comes in, Jack, you always say it just shows up in your Google calendar.
Jack
And if you're not sure what to price your place at, check Airbnb and look at similar listings. It's very easy.
Nick
You can double dip that chip your.
Jack
Home might be worth more than you think. Find out how much@airbnb.com host and now.
Nick
A word from our sponsor, Netsuite.
Jack
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Nick
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Jack
Accounting, financial management, inventory, HR into one suite to help you know what's stuck, what it's costing you, and how to pivot fast.
Nick
If your revenues are at least in the seven figures. Download the free ebook Navigating Global Trade. Three insights for leaders@netuite.com tboy for our first story Nothing Beats a Jet Two holiday Yetis that subversive viral meme is the noise of the summer.
Jack
So we'll tell you about the business of Jet2 and whether going viral actually helped it.
Nick
Yeties Funny thing, Jack and I noticed there's no real song of the summer this year, right?
Jack
We didn't deserve one.
Nick
Yeah, Beyonce, Taylor Swift. No new albums. But there is a sound of the summer.
Jack
And here it is.
Nick
Nothing beats a Jet2 holiday. And right now you can save £50 per person. That's £200 off for a family of four.
Jack
If your algos are like ours, then you've heard that sound.
Nick
If you haven't heard that sound on social media, then you're welcome. We're about to catch you up to speed.
Jack
That five word Ear Candy Nothing beats a jet to holiday is the ear candy of a phrase. It's the most viral meme of the year.
Nick
It's actually been featured in 2 million TikTok videos getting billions of views.
Jack
It's hijacked your head. And here's the context. That is a jingle from a British airline commercial.
Nick
But interestingly, the videos on TikTok using that jingle show vacations that have gone comically wrong. Like Jack. What's the first video online to show this meme?
Jack
An Australian couple uses that jingle as the music and then shows a video of them on a zipline. But the zipline breaks, they get dragged and it's hilarious.
Nick
Easy. That's the irony, the tension. That's what leads to the humor. There's upbeat music about a holiday as.
Jack
You'Re falling down the airplane stairs mid disembarkation.
Nick
But besties Jack and I got curious so we jumped in T boy style.
Jack
What is Jet2? And did this mocking meme of the summer hurt its business or help let's.
Nick
Dive in further here. Jet2 is actually a low cost British airline.
Jack
It's the third biggest flyer in the UK after British Airways and EasyJet.
Nick
And it's got a similar business model to JetBlue or Spirit Airlines. Right, Jack?
Jack
They target warm weather vacation destinations.
Nick
Aha. But there is one key difference here. Jet2 specializes in vacation bundles. Basically flight plus hotel plus rental car.
Jack
So what is a Jet2 holiday? That's when you book your entire vacation through Jet2 at one low price.
Nick
You're flying from Liverpool to Mallorca, you throw in the hotel through Jet2, boom. 20% discount.
Jack
So has being the accidental soundtrack of the summer helped its business or hurt it?
Nick
You'd think not because this meme is mocking the Airline Jet 2.
Jack
And yet it's helped the business.
Nick
The latest earnings show records record revenue for Jet2, up 15% from last year.
Jack
And you can thank science. Audio memory, it turns out, is stronger than visual memory.
Nick
Yeah, it is actually easier to share sounds cause you can like say and sing them than is to share visuals because it's kind of harder to describe them. Right.
Jack
That's why if someone plays a Linkin park song right now, you'll know all the lyrics even though you haven't heard it in 20 years.
Nick
If you're giving us ratings right now, please continue to give us five star ratings. By the way, this is actually the earworm phenomenon, Yetis. It's why sonic logos like jingles are so important in business.
Jack
It's why your local hardware store has a radio jingle that's been playing on the radio for 20 years.
Nick
And you know it by heart. Cars for kids. Cars for kids. But after getting ripped on all summer with vacation gone wrong memes, guess what Jet2 actually did.
Jack
They embraced the ripping on Jet2. They did a sweepstakes. They gave away a 1,000 British pound holiday voucher for the best Jet2 meme video.
Nick
We thought that was wild, so we whipped up this takeaway. Jack, what's the takeaway for our buddies over on a Jet to holiday?
Jack
There's huge value in the self roast.
Nick
Yetis. Traditional marketing is to promote your best, highlight your assets, your value, your positives to the consumer.
Jack
But a better way to stand out these days is to embrace your worst.
Nick
What about highlight your problems, your issues, what customers hate about you. Basically roast yourself oatly.
Jack
The oatmeal company did this and it got great attention on the side of the oat milk box. They called it the boring side because that's where the nutritional facts Are HBO.
Nick
Did this too, right, Jack? Like they switched to Max and then back to hbo and then they ripped on themselves for name indecisiveness.
Jack
And it was really, really funny actually.
Nick
And JET embraces a meme that mocks their business by liking and sharing it.
Jack
And encouraging it with the sweepstakes besties.
Nick
When every brand presents a polished and perfect image, we appreciate comfort with flaws.
Jack
In fact, self deprecating authenticity can outweigh the flaws themselves.
Nick
In this economy, the best modern marketers are willing to roast themselves. Nothing beats a jetsu holiday. And right now you can save 50 pounds per person. That's 200 pounds off for a family of four. For our second story, Disney, which is in a midlife media crisis right now, is getting a shocking investment from the NFL.
Jack
But the quietest part of Disney is by far its most reliable.
Nick
We'll explain, but yetis, yesterday Disney announced such a ridiculous number of updates at their earnings call that my tummy was fluttering like Tinkerbell.
Jack
What?
Nick
How is that not clear, Jack? How do you not understand that you own shares at Disney? You should get that. Why don't we whip up the highlights for the besties right now?
Jack
All right, first, Disney announced a combined Disney and Hulu app. Since it now owns all of Hulu.
Nick
The Bear and the Bambi will now be on the same streaming app, Hakuna Matata.
Jack
Disney also announced a five year deal with the WWE.
Nick
Basically, the best live events like WrestleMania are now gonna be on Disney's ESPN.
Jack
If you wanna watch Royal Rumble, you don't have to do pay per view. You just need espn.
Nick
And Jack, I think because ESPN is now blessing WWE as a sport. Wow. Wrestling is no longer a theatrical performance. It's real true.
Jack
They're not thespians anymore. They're officially athletes.
Nick
But Jack, I gotta ask. Why is Disney putting wrestling on their espn?
Jack
They're doing it to juice signups. For the last thing, they announced an ESPN streamer.
Nick
So Yetis, this new streamer will be all of ESPN all in one streamer for 30 bucks a month, launching on August 21st. That's big.
Jack
It's the first time ESPN put all their content on streaming.
Nick
But Jack, one sec. I gotta pause the pod or I guess I'm gonna call a timeout right here. Because we didn't tell them the biggest news of all, did we?
Jack
The National Football league is acquiring 10% of Disney's ESPN.
Nick
We repeat, the NFL is hooking up with Disney, baby.
Jack
The widely reported deal was made official on Wednesday. It's a football Wedding with jock straps as the dress code.
Nick
Now, in exchange, ESPN is getting two very valuable football features, NFL Network and the Red Zone.
Jack
So instead of competing on football stuff like their fantasy football apps, ESPN and NFL will merge their football efforts.
Nick
That's the play. And they will merge the NFL Network with ESPN's football programming.
Jack
And all of it will go onto the new ESPN direct to consumer app. Except, annoyingly, Red Zone, which you need to pay for separately.
Nick
All right, so Jack, since you were a backup quarterback in college, I gotta ask you if you can go full John Madden on us and tell us if you're trying to watch football this fall to see the most number of games for the lowest price, how do you now have to do it?
Jack
If you don't have cable, which I haven't since 2011, all you need is the ESPN app, plus an antenna, which gives you CBS and Fox for free.
Nick
But besties, even if you're not watching football, we got a takeaway for you, Jack. What's the takeaway for our buddies over at Disney?
Jack
The most magical place on earth for Disney is the place with no tech.
Nick
Yeah, it's opposite day for Disney. You see, Yetis, what the flurry of announcements makes clear is what's not working over at Disney.
Jack
Their cable TV networks are still profitable, but they've been shrinking for a decade.
Nick
And Disney streaming apps, they appear successful to us viewers, but they are flailing when it comes to the finances.
Jack
Hulu, Disney, espn, they've accumulated huge losses for Disney and they're only digging out of that loss hole very slowly.
Nick
But here's what we find fascinating. The only part of Disney with meaningful, consistent profits. It's Disney World, Disneyland and Disney cruises.
Jack
And merchandise like a Mickey Mouse lunchbox. Basically, the physical part of the business that has no tech makes up 60% of the profits.
Nick
Sit down, stand up and sparkle again, Yetis. Of all the legacy media companies transitioning to digital, Disney is doing the best.
Jack
But as proven by their flat stock price. I've owned the stock for a few years. I can tell you about it. Their transition to digital is still a work in progress.
Nick
The result? Disney's business is opposite day. The techier it is, the less profitable. Now, a quick word from our sponsor.
Jack
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Nick
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Jack
And I'm a proud power user. I put the mocha or chocolate flavored vital proteins collagen in every mug of coffee I've drank so far this year.
Nick
I threw some into a pancake mix because, like, why the heck not, Jack?
Jack
By taking collagen peptides daily, you can help support your hair, skin, nail, bone and joint health.
Nick
So get 20% off by going to vitalproteins.com and entering promo code T Boy at checkout.
Jack
That's vitalproteins.com, promo code T Boy for 20% off.
Nick
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or Prevent any disease. AT&T business Yetis Starting your own business. It ain't easy. When we first got our daily newsletter off the ground that led to this podcast a decade ago, we definitely did not get everything right.
Jack
Remember, we initially bummed wifi off of hotel lobbies.
Nick
Classic move.
Jack
And then the concierge kicked us out. So coffee shop free Wi fi became our godsend.
Nick
Another latte shout out to all the.
Jack
Small business cafe owners. Your WI fi is the real hero.
Nick
Oh, what's the code to the bathroom again? Honestly, if we could do it all over, we would probably invest in our less bootleggy Internet.
Jack
If you need to connect your small business, you need AT&T business. They make connecting easy. Actually, they make so many things easy.
Nick
Which is the main thing you want in a provider. Less time stressing, more time for you to work on your business.
Jack
And yetis, there's never enough time.
Nick
So start a business, live your dream, and wake up to the power of ATT business. Business.att.com for our third and final story, Uber just announced their best quarter ever. Uber stock has now dou.
Jack
But you know who's below their ipo? Airbnb. We diagnosed why Uber's business is riding and Airbnb's is hiding.
Nick
Yetis, Uber is so confident in their future right now that Uber is buying Uber stock. They really are.
Jack
Yesterday, they authorized a $20 billion stock buyback program Uber.
Nick
They're eating their own cooking, baby.
Jack
Because Uber announced that revenues rose 18% last quarter. Yeah, not bad for a 16 year old company.
Nick
Also, Uber's now doing a billion trips a month. Not too shabby either.
Jack
Now, when Nick says trips, he means either an Uber ride or an Uber eats order.
Nick
Ah. And therein lies the key to Uber's success.
Jack
Ten years ago, Uber was willing to launch a second core business. Food delivery. That's why Uber beat Lyft.
Nick
But interestingly, it's also how Uber is beating Airbnb.
Jack
Yetis, think about it. Airbnb and Uber have so many similarities, except the performance of their stock.
Nick
Yeah, I mean, Jack, both are headquartered in San Francisco, both offer great parental leave policies, and both have cafeterias deserving of a Michelin star. More everything, please.
Jack
Sounds like a guy who knows people who work at both of those companies.
Nick
Hold the mail, Nick.
Jack
They even have the same basic business model. True, they're asset light sharing platforms. Uber is a taxi company that doesn't own taxis, and Airbnb is a hotel company that doesn't own hotels.
Nick
But, Jack, what would we say the key differences between these two?
Jack
The key difference is that Uber effectively doubled their business by entering food delivery.
Nick
In 2015, while Airbnb stayed in just.
Jack
One lane travel in 2021. Nick and I published an episode on this podcast wishing that Airbnb would expand to let us do short term rentals of anything.
Nick
We wish that Airbnb would become Air B and everything. That was our prediction.
Jack
And wish everything bnb.
Nick
So, besties Jack and I wanted to do something fun here. We want to illustrate what could have happened if Airbnb had followed our wish.
Jack
So here's a pretend earnings report from an alternate universe where Airbnb expanded their business to everything in 2021.
Nick
All right, here we go. Here we go. Airbnb's revenue from sharing lawnmowers, snowblowers, landscaping equipment is up 98% last quarter.
Jack
Airbnb just announced yesterday that swimming pool revenue doubled from last year and revenue from sports equipment sharing tripled from last year.
Nick
But the surprise outperformer continues to be miscellaneous, which includes karaoke machines, fondue sets, and knife sharpeners, all shared on the Airbnb Life platform.
Jack
Consumers have realized that every house in the neighborhood doesn't need a lawnmower. Just one house in the neighborhood does. And that owner lists the lawnmower on Airbnb.
Nick
Travel is now just one half of Airbnb's business, because Airbnb is officially everything. Bnb.
Jack
Okay, back to reality. None of that happened.
Nick
Yeah, that was all pretend. We wish it had happened, but it's all pretend.
Jack
And we think that's why Airbnb stock is actually down since their 2020 IPO.
Nick
Which leads to our takeaway. So, Jack, what's the takeaway for our buddies over at Uber and Airbnb?
Jack
To quote Ludacris, shake that platform like a moneymaker.
Nick
Yetis, Uber's smartest decision was leveraging their Ride Hail platform to do food delivery as well.
Jack
Facebook leveraged their social network to do Marketplace as well. And Google leveraged their Internet search to do video search as well with YouTube.
Nick
Airbnb has the best short term rental platform out there and yet it hasn't leverage that beyond travel.
Jack
It seems Airbnb wants to be the travel company instead of the rental company.
Nick
But here's the problem, Jack, and I think that's limited the business. And the proof is the comparison to Uber.
Jack
Last quarter, Airbnb's revenue growth was 13%. Uber's was 50% higher.
Nick
Airbnb's last quarter profit was $640 million, but Uber's was double that.
Jack
Look, those numbers from Airbnb are very solid. It's a great business. But Uber has just hit a different stratosphere.
Nick
The lesson learned by Uber beating Lyft and Airbnb is if you got a hot platform, honey, oh, you gotta use it. By the way, Eddies, we know a bunch of you work at Uber and Airbnb would love to know what you think of the story. Drop us a comment, hit us up with a dm. Jack, could you whip up the takeaways for us? For the new Friday, Jet2's holiday commercial.
Jack
Is the audio meme of the summer videos of vacations gone wrong.
Nick
Jet2's embrace of the meme shows that there can be value in the self roast.
Jack
For our second story, The NFL acquired 10% of ESPN, which is also getting WWE and a new streamer later this month.
Nick
But here's the problem. The best part of Disney's business is the least techy parts.
Jack
And our third and final story. Uber and Airbnb both announced earnings yesterday. One is riding, the other is hiding.
Nick
The lesson. If you've got a platform like Ludacris taught us, shake it like a moneymaker.
Jack
But yetis, this pod's not over yet. Here's what else you need to know today.
Nick
First, we got some trade war whiplash. Two big ones yesterday. First, India is getting a 50% tariff.
Jack
President Trump says that's a penalty for India buying Russian oil.
Nick
Now, India makes a lot of iPhones these days, but iPhones are actually getting an exemption from this tariff.
Jack
And to keep the iPhones exempt from tariffs, Tim Cook announced yesterday at the White House an an increase to Apple's US manufacturing fund of $100 billion.
Nick
And second, IKEA stores. You're about to start seeing more of.
Jack
Them because Ikea is launching what we call inception retail. Mini Ikea stores inside of Best Buy stores.
Nick
Yeah, starting in Florida and Texas, these mini Ikeas will take up 50ft by 50ft of space inside of Best Buy.
Jack
It'S a small Ikea, so how can you get lost in it?
Nick
Like also own no meatballs, Jack. Also, if it's that small, how can you get into an argument with your partner? You know, the couples need some time to get the argument to build. You know, you need a bigger store. True.
Jack
You need the tension. Yeah.
Nick
And finally, remember Dishoom, the Indian restaurant in London we covered on this pod because of their famous dice roll game.
Jack
It's a growth hack. If you roll a six at the end of your meal, your meal is free.
Nick
Yeah. Well, that Indian restaurant business just raised private equity money from luxury giant LVMH. Really?
Jack
Yeah.
Nick
The Round puts them at a $400 million valuation for this Indian restaurant.
Jack
And we saved the best part for the last. Deshum is coming to America.
Nick
It's landing in New York. Now, time for the best fact yet. This one whipped up by Jack and me because Yesterday was the 80 year anniversary of Hiroshima.
Jack
On August 6, 1945, the atomic bomb landed on Hiroshima.
Nick
And so we wanted to share with you a wild business that actually was born out of that moment and thrived through today.
Jack
Mazda, the Japanese car company, is based in Hiroshima.
Nick
And when the atomic bomb hit the city in 1945, Mazda's factory was just three miles from the blast.
Jack
But it actually survived because there was a mountain between the blast point and the factory.
Nick
And so just a few months later, Mazda started production right back up again while everyone else was still rebuilding and that helped them rebuild the entire city's economy.
Jack
And Mazda is still based in Hiroshima today.
Nick
So besties, if you have got the best fact yet or if you want to get a shout out on the show, we got a link in the episode description. We'd love to make it happen. Yetis, Besties. Kevin's Jack, you look fantastic today and we hope you are enjoying whatever type of holiday it is, preferably a jet one holiday. Nothing beats a jet two holiday. And right now you can save £50 per person. That's £200 off for a family of four. Never gets old. Never gets old. So drop down and give us five stars, Yetis, that helps us grow the show.
Jack
And Nick and I will see you tomorrow.
Nick
Can't wait. And before we go, a happy 70th birthday to legendary Yeti grandma Liz celebrating the big one in Tucson, Arizona.
Jack
And happy birthday to Alex and Sierra in San Diego, California.
Nick
And Alicia Leone and Brandon Ang from Melrose, Mass, just outside Boston, have a four year anniversary. They both sent a shout out in for each other which was just so cute.
Jack
And a shout out to Anna Maria Hinson in Irmo, South Carolina, who's starting a new year of teaching. The sixth year teaching those kids.
Nick
And Shali Nguyen from San Francisco right down the street is closing on her new condo. Shirt looks fantastic. Congrats.
Jack
And a big shout out to Tomas Baggio on the North Shore of Oahu, Hawaii. He quit his day job and is getting a master's degree in nursing, something we badly need more of.
Nick
Tomas, absolute legendary snacker turned yeti.
Jack
And Felicia. That guy once held a plank for an entire episode of the show.
Nick
True story. And Felicia weber from Galena, Kansas, has got 14 years of marriage to celebrate. Congratulations, guys.
Jack
And to anyone else celebrating something today, make it a T, boy.
Nick
Celebrate the wins.
Jack
This is Jack. I own stock in Disney and Lyft. Nick and I both own stock in Airbnb and Apple. If you like the best one yet, you can listen ad free right now by joining Wondery and the Wondery app or on Apple Podcasts.
Nick
Prime members can listen ad free on Amazon Music. And before you go, tell us a.
Jack
Little bit about yourself by filling out a short survey@wondery.com survey.
Nick
We want to get to know you.
C
In the summer of 1925, a small Tennessee town became the battleground for the fight between science and faith in America's public schools. Hi, I'm Lindsey Graham, host of Wondery's podcast, American Historytellers. We take you to the events, times and people that shaped America and Americans, our values, our struggles, and our dreams. In our latest series, when a young science teacher agrees to participate in a test case orchestrated by the ACLU to challenge Tennessee's ban on teaching evolution, he lands in the center of a raucous the infamous Scopes monkey trial. Legendary attorneys Clarence Darrow and William Jennings Bryan face off in a sweltering Tennessee courtroom as the world watches fundamentalist Christianity clash with modern science, setting the stage for battles over education and religious freedom for decades to come. Follow American Historytellers on the Wondery app or wherever you get your podcasts. Experience all episodes ad free and be the first to binge the newest season only on Wondery. Join Wondery in the Wondery app, Apple Podcasts, or Spotify. Start your free trial today.
Podcast Summary: "The Best One Yet" Hosted by Jack Crivici-Kramer & Nick Martell Release Date: August 7, 2025
In the August 7, 2025 episode of "The Best One Yet", hosts Jack Crivici-Kramer and Nick Martell dive into three compelling business stories shaping the pop-biz landscape. From viral marketing tactics to major industry shake-ups and contrasting fortunes of tech giants, this episode offers insightful analysis and engaging commentary. Below is a comprehensive summary of the key points, discussions, and conclusions drawn during the episode.
Timestamp: [05:54] – [10:24]
Overview: Jet2, a British low-cost airline, became the unexpected star of the summer through a viral meme featuring their jingle, "Nothing beats a Jet2 holiday." This seemingly mocking meme led to an unexpected surge in sales for the airline.
Key Points:
Viral Phenomenon: The jingle was used in over 2 million TikTok videos, amassing billions of views. Unlike traditional advertisements, many TikTok creators showcased vacation mishaps using the upbeat jingle, creating a humorous contrast.
Impact on Business: Contrary to potential negative perceptions, Jet2's revenues increased by 15% from the previous year. The hosts attribute this success to the "earworm phenomenon," where catchy audio logos enhance brand recall more effectively than visual elements.
Strategic Response: Instead of dismissing the meme, Jet2 embraced it by launching a sweepstakes offering a £1,000 holiday voucher for the best Jet2 meme video. This move not only capitalized on the meme's popularity but also reinforced brand engagement through self-deprecating humor.
Notable Quotes:
Jack: “[...] video of them on a zipline. But the zipline breaks, they get dragged and it's hilarious.” ([07:02])
Nick: “You can thank science. Audio memory, it turns out, is stronger than visual memory.” ([08:22])
Takeaway: Embracing and engaging with viral content, even if it initially appears critical, can yield significant positive results. Self-roasting and authenticity resonate well with modern audiences, enhancing brand loyalty and visibility.
Timestamp: [10:24] – [14:38]
Overview: A groundbreaking move in the sports broadcasting arena occurred as the National Football League (NFL) acquired 10% of Disney’s ESPN, marking one of the most significant partnerships since the classic sports integration of bat and ball.
Key Points:
Deal Details: The investment includes ESPN gaining access to NFL Network and the Red Zone, effectively merging ESPN's football programming with NFL's extensive coverage. This integration aims to consolidate football content, providing a unified streaming experience through ESPN's new platform launching on August 21st.
Disney’s Financial Struggles: Despite the high-profile partnership, Disney faces a midlife media crisis. While traditional cable networks remain profitable, Disney’s streaming endeavors, including Hulu and ESPN+, have been incurring substantial losses. Conversely, Disney’s physical assets like theme parks and merchandise remain robust, contributing 60% of their profits.
Strategic Implications: The partnership with the NFL is seen as Disney’s effort to invigorate ESPN's streaming service and bolster subscriber numbers. However, the reliance on physical assets highlights the challenges Disney faces in its digital transformation.
Notable Quotes:
Nick: “The NFL is hooking up with Disney, baby.” ([12:22])
Jack: “The most magical place on earth for Disney is the place with no tech.” ([13:34])
Takeaway: Strategic investments and partnerships are crucial for legacy media companies navigating the digital age. However, Disney’s experience underscores the difficulty of balancing traditional profitable sectors with the high costs and uncertain returns of streaming services.
Timestamp: [16:37] – [20:31]
Overview: While Uber celebrates its best quarter ever, showcasing impressive revenue growth and a robust stock performance, Airbnb faces challenges with its stock declining since its 2020 IPO. The hosts analyze the factors contributing to these divergent outcomes.
Key Points:
Uber’s Success:
Airbnb’s Struggles:
Hypothetical Scenario: The hosts present a playful "pretend earnings report" imagining if Airbnb had diversified into sharing a wide array of household items and services. This alternate reality highlights the potential missed opportunities in broadening Airbnb's platform beyond travel.
Notable Quotes:
Nick: “Uber's smarter decision was leveraging their Ride Hail platform to do food delivery as well.” ([20:05])
Jack: “If you’ve got a platform like Ludacris taught us, shake it like a moneymaker.” ([20:01])
Takeaway: Diversification and leveraging core platforms to expand into adjacent markets can significantly enhance a company's growth and financial stability. Uber’s proactive strategy contrasts with Airbnb’s more conservative approach, illustrating the benefits of adaptability in the competitive tech landscape.
Timestamp: [21:52] – [24:10]
Beyond the main stories, the hosts briefly touch upon:
Trade War Developments:
IKEA's "Inception Retail":
Mazda’s Resilience Post-Hiroshima:
Notable Quotes:
The August 7, 2025 episode of "The Best One Yet" offers a deep dive into how strategic marketing, pivotal investments, and business diversification shape industry success. Jet2’s embrace of viral trends underscores the power of authentic engagement, while the NFL’s stake in ESPN highlights the evolving dynamics of sports broadcasting. Meanwhile, Uber and Airbnb’s contrasting performances illuminate the critical role of diversification in sustaining growth. Additionally, the episode provides insightful snapshots of ongoing trade wars and innovative retail strategies, wrapped up with a nod to Mazda’s historical resilience.
Listeners are encouraged to reflect on these narratives and consider the broader implications for businesses navigating the fast-paced pop-biz environment.
Notable Quote Compilation:
Final Thoughts: This episode exemplifies "The Best One Yet"'s commitment to delivering insightful and entertaining business analysis. By dissecting current events with a blend of humor and expertise, Jack and Nick provide listeners with valuable perspectives on the ever-evolving business landscape.