🔥 “Ryan Reynolds did the Astronomer Ad” — His secret ad agency. Ty Haney’s Outdoor Voices boomerang. Huuuuge Trade Deal Week.

Summary

Podcast Summary: "The Best One Yet" by Nick & Jack Studios

Episode Title: 🔥 “Ryan Reynolds did the Astronomer Ad” — His secret ad agency. Ty Haney’s Outdoor Voices boomerang. Huuuuge Trade Deal Week.
Release Date: July 29, 2025

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Introduction

In this episode of The Best One Yet, hosts Jack Crivici-Kramer and Nick Martell dive into three compelling business stories shaping the pop-biz landscape. From Ryan Reynolds' enigmatic foray into advertising to the dramatic resurgence of Outdoor Voices under its founder, and the significant developments in international trade deals, Nick and Jack deliver a rich and engaging discussion filled with insights and notable quotes.

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1. Ryan Reynolds and the Astronomer Ad Campaign

Timestamp Highlights:

• 05:23 Nick introduces the first major story, highlighting the aftermath of the "Coldplay Gate" scandal where Astronomer's CEO was outed, leading to a surge in the company's brand awareness.

• 06:03 Jack emphasizes, "Astronomer is the meme of the year," noting the company's newfound prominence with over 22,000 articles written about it.

• 07:05 - 07:26 The hosts unveil Ryan Reynolds' secret ad agency, Maximum Effort. Nick remarks, "Advertising is what you pay for. Publicity is what you pray for," underscoring the power of strategic publicity.

• 09:03 Nick defines the agency's innovative approach: "Fastvertising" — a blend of speed and quality, merging the polished aesthetics of traditional ad agencies with the agility of influencer marketing.

Discussion Points:

• Coldplay Affair Impact: The scandal unintentionally boosted Astronomer's visibility, turning it into the most recognized data startup globally.

• Gwyneth Paltrow's Role: Astronomer's strategic hire of Gwyneth Paltrow served as a clever distraction from the scandal, refocusing attention on the company's services.

• Maximum Effort's Strategy: The agency excels in rapid-response advertising, capitalizing on cultural moments with precision-timed campaigns that resonate widely. Examples include viral ads mocking competitors like Peloton, demonstrating Maximum Effort's knack for timely and impactful messaging.

Conclusion:

The collaboration between Astronomer and Ryan Reynolds' ad agency showcases a new paradigm in advertising—fastvertising—where speed and quality coexist, allowing brands to swiftly navigate and shape public perception in real-time.

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2. The Huuuuge Trade Deal Week and Trump's Negotiation Tactics

Timestamp Highlights:

• 10:34 - 14:37 Nick and Jack delve into the latest trade deals between the U.S., European Union, and Japan, focusing on the imposition of 15% tariffs on American imports like sushi and olive oil, while exempting American exports such as beef and bourbon.

• 11:15 Jack summarizes, "They need access to the US Market more than we need access to theirs," highlighting the economic leverage in play.

• 13:11 - 14:30 The hosts discuss President Trump's aggressive negotiation style, pinpointing the imminent deadline of August 1st ("T Day") for reaching agreements with two dozen countries to avert increased tariffs.

Notable Quotes:

• 07:05 Nick: "Advertising is what you pay for. Publicity is what you pray for."

• 12:01 Jack: "So, Trump won this trade deal. He got the US better terms than the Europeans or the Japanese."

• 14:20 Jack: "Deals come down to that simplicity. Those countries, they need access to the US Market more than we need access to theirs."

Discussion Points:

• Trade Deal Dynamics: The U.S. secures advantageous terms by imposing tariffs on high-demand imports while granting exemptions to its own key exports, effectively balancing the trade scales in its favor.

• Economic Impact: While President Trump celebrates these deals as victories, the hosts point out the broader economic inefficiencies, noting that tariff revenues do not compensate for the increased costs imposed on consumers.

• Future Implications: With "T Day" approaching, there is heightened tension as countries must decide whether to accept unfavorable terms or face escalated tariffs, potentially leading to more significant disruptions in global trade.

Conclusion:

The latest trade agreements exemplify President Trump's assertive negotiation tactics, leveraging economic dependencies to secure favorable terms for the U.S. However, the long-term ramifications of such tariffs raise questions about their overall efficacy and impact on both domestic and international markets.

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3. The Resurgence of Outdoor Voices and Ty Haney’s Return

Timestamp Highlights:

• 16:10 - 20:31 The third story centers on Outdoor Voices, an athleisure brand experiencing a revival with the return of its founder, Ty Haney.

• 17:04 Jack elaborates, "Outdoor Voices would be the only athletic company that didn't focus on performance. Instead, they focused on community."

• 19:12 - 20:02 Ty Haney's comeback is not a mere return to form but a strategic move to reinvent the brand with a fresh, bold, and confident approach, distancing from past shortcomings.

Notable Quotes:

• 17:14 Jack: "Outdoor Voices would be the only athletic company that didn't focus on performance."

• 19:19 Nick: "Ty Haney is back as founder, partner, and co-owner to breathe second life back into her athleisure brand."

• 20:02 Nick: "Some of their cult classics gonna stay like the cloud knit leggings, but the rest, it's gonna change."

Discussion Points:

• Brand Philosophy: Outdoor Voices differentiated itself by emphasizing community and inclusivity over mere athletic performance, carving out a unique niche in the competitive athleisure market.

• Challenges and Decline: Despite impressive revenue and valuation growth, internal tensions and financial deficits led to Ty Haney's ousting in 2020, resulting in the company's decline and eventual sale to a private equity firm.

• Strategic Rebound: Recognizing the need for innovation, the private equity owners have reinstated Ty Haney with a mandate to rejuvenate the brand. This involves a complete overhaul of the company’s image, including a new logo, color palette, and product line, aiming to merge the original ethos with contemporary market demands.

Conclusion:

Ty Haney’s return to Outdoor Voices marks a pivotal moment for the brand, blending its foundational community-centric values with a renewed focus on modern aesthetics and product innovation. This strategic reinvention is poised to reclaim and elevate Outdoor Voices' position in the athleisure industry.

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Additional Highlights

Earnings and Economic Forecasts:

• The hosts preview a significant week of economic news, including earnings reports from major companies like Starbucks, Meta, and Microsoft, Federal Reserve interest rate announcements, and critical jobs reports coinciding with Trump's trade deal deadline.

Bitcoin Market Movements:

• A notable $9 billion Bitcoin sell-off by an anonymous holder resulted in a 5% market dip, illustrating the volatility and influence of large-scale investors in the cryptocurrency sphere.

Mercedes Benz and Microsoft Teams Integration:

• Mercedes-Benz's latest innovation integrates Microsoft Teams into their vehicles, allowing for AI-assisted conference calls even at high speeds, reflecting a trend towards merging productivity tools with automotive technology.

Treasury Department's Venmo Initiative:

• In an unconventional move, the U.S. Treasury now accepts Venmo payments to contribute towards national debt reduction, highlighting innovative (and humorous) approaches to public finance engagement.

Trivia and Community Engagement:

• The episode features interactive trivia segments, celebrating listeners' engagement and fostering a sense of community among the audience.

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Conclusion

In this episode, The Best One Yet expertly navigates through the intricate landscapes of advertising innovation, international trade negotiations, and brand resurgence. Nick and Jack provide insightful analysis, enriched with timely quotes and detailed discussions, making complex business stories accessible and engaging for their audience. Whether it's understanding the dynamics of Ryan Reynolds' ad strategies, unpacking the implications of hefty trade deals, or witnessing the revival of a beloved athleisure brand, listeners are treated to a comprehensive overview of today's pivotal business narratives.

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Note: This summary excludes advertisements, intros, outros, and non-content sections to focus solely on the substantive discussions presented in the episode.

Transcript

[Nick]

This is Nick, this is Jack. It's Tuesday. T Boy Tuesday, July 29th. And today's pod is the best one yet. This is a T boy.

[Jack]

The top three pop business news stories you need to know today.

[Nick]

I mean, Jack, today's stories are so good. What do you say we jump right into it?

[Jack]

You ready for the first story?

[Nick]

Hit me, Jack. What do we got on today's T boy?

[Jack]

How did Astronomer, whose CEO was outed at that Coldplay concert already rebound by hiring Gwyneth Paltrow as its spokesperson.

[Nick]

Now that is a headline, Jack.

[Jack]

The answer, because Ryan Reynolds has a secret mysterious ad agency.

[Nick]

That's how. And we'll tell you about it.

[Jack]

For our second story. The trade war is beginning. The most important week of the year. And we just signed a deal with the European Union.

[Nick]

So what is Trump's new negotiating strategy? It's two. Pain tolerance.

[Jack]

And our third and final story. Outdoor Voices. The disruptive Athleisure brand has been struggling for a few years now.

[Nick]

But Outdoor Voices just deleted all their social media posts. And they did it. Cause they're bringing back their founder, Ty Haney.

[Jack]

Yep, the Ogov.

[Nick]

Uh huh. Is back. Back, baby.

[Jack]

But yetis, before we hit that wonderful mix of stories.

[Nick]

Whoa. What a mix of stories for a T boy Tuesday. Love the mix.

[Jack]

Jack, yesterday we asked you a trivia question.

[Nick]

What kids product has been banned and then unbanned more than any other product.

[Jack]

It was banned in San Francisco, Philadelphia and the entire nation of Norway.

[Nick]

And yet now it is seen all over those places.

[Jack]

The answer isn't the trampoline or the slingshot. Although, great guesses. Yetis.

[Nick]

Great guesses. Love those. Those were good guesses.

[Jack]

The answer is the skateboard.

[Nick]

The skateboard, the skateboard. It is the most countercultural product ever created.

[Jack]

The whole skateboarding industry was banned by police departments seemingly everywhere.

[Nick]

And yet 70 years later, here we are. Skateboarding is now an Olympic sport.

[Jack]

The skateboard is our latest episode of our weekly show. The best idea yet.

[Nick]

Because the skateboard transcends trademarks, it actually went viral. That thanks to a dozen different innovators.

[Jack]

From the Santa Monica lifeguard who invented it during his off time to the.

[Nick]

Woman who made it mainstream on the COVID of Time magazine, all the way.

[Jack]

To Tony Hawk, who actually made the most money in skateboarding thanks to that video game. Tony Hawk skateboarder Tony Hawk making more.

[Nick]

Money on the video games than the actual boards.

[Jack]

And Nick and I realized that getting banned is actually the best thing that ever happened to the skateboarding, which feels.

[Nick]

Like A life lesson your parents don't want us to tell you about.

[Jack]

So check out the latest episode of the Best Idea Yet. We got a link in the episod.

[Nick]

But in the meantime, Jack, today's T boy is fantastic. What do you say we hit these three stories?

[Jack]

Check out my ollie. I'm ollieing right now. Kickflip. You're just gonna have to trust me.

[Nick]

You know, you're not wearing a helmet. Jack, there are kids listening right now. Come on.

[Jack]

Hey, Siri, order me some elbow pads and wrist guards.

[Nick]

Wrist guards? The wrist guards. The numb shirky wrist guards.

[Unknown]

Fifteen years before this song, two boys from the northeast met in the dorm. They had an idea to cause a cultural storm. It's the best one yet. But the best is the norm. Jack. Nick, that's it. I don't even think they need to practice. 50%. That's a fat tip. T Boy city on your at list. If you know, you know. Cause we read to go. We can't wait no more so just start the show. Start the show.

[Nick]

First, a quick word from our sponsor.

[Jack]

Now a quick break. Switching topics to one of our favorite sponsors, Vital Proteins.

[Nick]

All right, Yeti. So Jack has become an extreme collagen user. This guy's adding vital proteins collagen to each morning coffee. And Jack drinks a lot of morning coffee, I should point out.

[Jack]

Yeah, I have three cups a day. I have a tub of mocha and a tub of chocolate. Both make my coffee taste chocolatey.

[Nick]

So Vital Proteins Collagen Peptides is a supplement that has four benefits all in one. Helping support healthy hair, skin, nails, bones, and joints.

[Jack]

That is how my face got dewier than a donut.

[Nick]

Mix it into your coffee, to your smoothie, or just go straight to your face.

[Jack]

By taking collagen peptides daily, you can support your hair, skin, nail, bone, and joint health.

[Nick]

Get 20% off by going to vitalproteins.com and entering promo code T Boy at checkout.

[Jack]

That's vitalproteins.com promo code T Boy for 20% off.

[Nick]

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

[Jack]

Airbnb Yetis.

[Nick]

There is nothing more powerful in life or in business than the Double Dip.

[Jack]

Dip that chip twice and don't end.

[Nick]

It with the ultimate money. Double Dip hosting on Airbnb. Jack's talked so much about being a host, his friends are asking about it. I'm getting asked about it all the time.

[Jack]

One buddy is about to get married. He has no kids yet. He wants to travel the country dink style with his new wife. How is he gonna pay for it? He's going to list his house on Airbnb.

[Nick]

So, Basties, if you're going on vacation this summer, join the millions who host on Airbnb.

[Jack]

Host your whole space. Host your extra space. Host any space.

[Nick]

The income from putting your home on Airbnb could pay for your whole vacay.

[Jack]

I've been doing it for three different properties now.

[Nick]

Yeah, and it's easy to set booking availability, and then when the booking comes in, Jack, you always say it just shows up in your Google calendar.

[Jack]

And if you're not sure what to price your place at, check Airbnb and look at similar listings. It's very easy.

[Nick]

You can double dip that chip.

[Jack]

Your home might be worth more than you think. Find out how [e-mail] host.

[Nick]

For our first story. The Coldplay affair just hit another level as Astronomer hired Gwyneth Paltrow to be their spokesperson.

[Jack]

But the real story here is who's behind it all. Ryan Reynolds and his mysterious ad agency.

[Nick]

All right, all of those are terms we never thought we'd say in the same sentence, but. Well, here we are, Jack. Here we are.

[Jack]

But first, what happened a couple weeks ago? It's officially got a name.

[Nick]

Coldplay Gate. Yeah, the CEO.

[Jack]

The CEO and head of HR who had an affair and got outed by Chris Martin at a concert.

[Nick]

Now, having those two executives canoodling turned out to be fantastic brand awareness for the company they worked for.

[Jack]

Astronomer is the meme of the year. Yeah, and after 22,000 articles written about it, Astronomer is now the best known data startup on Earth. Name me another data startup, Nick.

[Nick]

Advertising is what you pay for. Publicity is what you pray for.

[Jack]

Well, now the embroiled company behind the scandal has moved from defense to offense.

[Nick]

Get this. Last weekend, Astronomer hired Gwyneth Paltrow as their spokesperson on a very limited, quote, unquote basis.

[Jack]

On a very temporary basis, is what Gwyneth said. She put out a video that totally ignores the scandal. Instead, in a really funny way, it just talks about what Astronomer actually does, like the company.

[Nick]

And we see the punchline here, right, Jack? Like, maybe we should sprinkle on some context.

[Jack]

Yeah. Gwyneth was married to Chris Martin from Coldplay, Right? Right. So the partnership with Gwyneth is a clever wink at the whole affair situation.

[Nick]

Well, yeah, it is. After just 48 hours now, Gwyneth Paltrow's video for Astronomer has gone viral.

[Jack]

As well, which refocuses all the attention onto Astronomer, the company, not their ex CEO, but besties.

[Nick]

Here's what Jack and I find fascinating about this story. It's a wild layer that no one else is talking about. Actually, Jack, it's a person no one is talking about. And who is that?

[Jack]

Ryan Reynolds.

[Nick]

Ryan Reynolds. Because this new Astronomer ad with Gwyneth Paltrow was actually produced by Ryan Reynolds Ad Agency.

[Jack]

That's right.

[Nick]

Yeah.

[Jack]

The actor that you know as Deadpool also owns a soccer club, an F1 racing team, Mint Wireless, Mobile, aviation, Gin, and an advertising agency, an ad agency called Maximum Effort.

[Nick]

They only work with 11 different clients, and the website is so stealthy, it feels like it's out of the CIA.

[Jack]

We weren't even sure it was real. But despite their short client list and the limited work that they take on, you've definitely seen one of their commercials.

[Nick]

For example, remember the Peloton wife from a few years ago?

[Jack]

She was really nervous about doing her first peloton and, like, selfied the whole experience. And it.

[Nick]

Yeah, it was like a traditional way of showing women that, like, just didn't work.

[Jack]

It got panned as outdated.

[Nick]

Yeah, well, Ryan Reynolds Ad Agency got her in an ad for aviation gin mocking Peloton just one week later.

[Jack]

And that video went viral because it was so perfectly timed and ripped on Peloton. So perfectly.

[Nick]

Okay, here's another way. You've seen Ryan Reynolds Ad Agency before.

[Jack]

Remember when Mr. Big died on Sex and the City while riding a peloton, he got a heart attack.

[Nick]

Well, Peloton hired Ryan Reynolds Ad Agency. Maximum effort to respond in the moment.

[Jack]

And just 48 hours after that Sex and the City episode, Peloton put out their own commercial featuring Mr. Big, who declared proudly, I am alive. That show is fictional. I love my peloton.

[Nick]

Ryan Reynolds Ad Agency is just jumping into the cultural zeitgeist at a speed that would dust David Ogilvie.

[Jack]

Nick, by the time Don Draper lights a cigarette.

[Nick]

Yeah.

[Jack]

Ryan Reynolds Agency has already made three TV commercials.

[Nick]

They're that fast. Saatchi and Saatchi lost their third Saatchi before Ryan Reynolds could pull this off. Jack, what's the takeaway for our buddies?

[Jack]

Over in advertising, A new industry has emerged. Fastvertising yetis.

[Nick]

Right now, the advertising industry is split on a spectrum of two extremes.

[Jack]

On the one side is agency marketing, which takes longer, but looks really polished and legit.

[Nick]

Right.

[Jack]

On the other side is influencer marketing, which moves much faster but can look too raw for a big brand.

[Nick]

Well, Ryan Reynolds feat is creating a third option that's the key value proposition of both. Speed, but also quality.

[Jack]

The TV ready polish of an ad agency, but the edge and timeliness of influencers.

[Nick]

It's a new marketing concept called fastvertising. The speed of social media, but with the look of a Super bowl spot.

[Jack]

How does he do it? Well, Ryan has industry connections to get top talent asap.

[Nick]

But Jackie also has the cred to say to the client, hey, ditch the client review, just trust him. We can post this thing in just 24 hours.

[Jack]

And 24 hours is important because just like in sports, in the attention economy, speed kills. You need to act now.

[Nick]

In fact, Jack and I estimate that every day after an event it becomes 10% less relevant.

[Jack]

We don't have data to back that up, but just trust us, it's a gut feeling and yes, it's compounding interest.

[Nick]

Now, the result when you add all this up is a new concept, fastvertising.

[Jack]

And it's Ryan Reynolds latest creation for.

[Nick]

Our second story this Friday, August 1st, is President Trump's super big, absolutely final, no exceptions trade deal deadline.

[Jack]

Well, the US Just snagged a trade deal with Europe and it reveals Trump's trump card.

[Nick]

Yetis Trump's second presidency has been about picking fights. And we've noticed and this isn't a political observation, this is just the reality. A template has emerged to end those flights.

[Jack]

For CEOs, the template is to donate to Trump's inauguration.

[Nick]

For news agencies, the template is to donate to the presidential library.

[Jack]

For law firms to end their fight with Trump, the template is to offer millions of dollars in free work for conservative causes.

[Nick]

For universities, the template is to pay a big headline settlement and end DEI policies.

[Jack]

And for countries, a template is emerging in the past week to end trade fights.

[Nick]

And here it is. Accept unequal trade terms and and give Trump money.

[Jack]

Exhibits A and B are Japan and the European Union, which both just announced similar trade deals with the US in just the past five days. Here's the summary of the two trade deals. Most things Americans buy from Japan and the EU will be taxed 15%.

[Nick]

But the stuff that the Japanese and Europeans buy from us, Americans will not be taxed.

[Jack]

So Japan's sushi and Italy's olive oil, a 15% tariff.

[Nick]

But our beef and our bourbon, well, that is not facing a tariff in Europe.

[Jack]

So in that sense, Trump won this trade deal. He got the US better terms than the Europeans or the Japanese.

[Nick]

But Jack, as our English teacher taught us, we should point out that the word Winner is relative here, because those.

[Jack]

15% taxes on Italy's olive oil and Japan's sushi, we pay those taxes, and the prices of those things will rise because of them.

[Nick]

And the tax revenues that America generates from these tariffs won't actually make up for the cost of the tariffs.

[Jack]

Tariffs are just economically inefficient, like taxes in general are.

[Nick]

So, Jack, we should point out there were some other details here in the trade deal. What else did Europe and Japan agree to this week?

[Jack]

Each of them agreed to spend nearly half a trillion dollars on American things. Japan is giving Trump a $600 billion fund to invest in America as he pleases, with no timeline and, like, no strings attached. And the European Union is pledging to buy US Natural gas instead of Russian natural gas. But we should point out that transition was already happening.

[Nick]

So those are the deals, but besties. If we just pause the pod for a sec and look at our calendars right now. I mean, wild situation, Jack.

[Jack]

15% tariffs on Europe and 15% tariffs on Japan.

[Nick]

I mean, if that had been announced back in April when the trade war kicked off, we'd all be panicking right now.

[Jack]

These are giant tariffs. But compared to the huge tariffs actually announced a liberation day back in April, 15% feels kind of timid.

[Nick]

That's right. Wall Street's been re anchored and now become comfortable with tariffs. At least for now. They're just glad the trade war isn't escalating.

[Jack]

So Friday, August 1, is T Day, the deadline to reach deals with two dozen other countries, or else Trump is going to triple or double the tariffs.

[Nick]

So, Jack, what's the takeaway for our buddies who are everyone watching the trade war?

[Jack]

As one EU diplomat put it, trump worked out exactly where our pain threshold is.

[Nick]

Yeti's interesting thing. The front pages of the European newspapers yesterday were livid. They were accusing leaders of caving to Trump's bullying.

[Jack]

Germany and France's prime ministers called yesterday a dark day that will bring considerable damage to both Europe, the United States, and the whole world.

[Nick]

By accepting inferior trade terms, both Europe and Japan are giving Trump the trade war victory that he seeks.

[Jack]

And why are they doing it? Well, their economies are weaker than ours. That's why Japan and the EU are more vulnerable to trade war pain than the United States is.

[Nick]

Deals come down to that simplicity. Those countries, they need access to the US Market more than we need access to theirs.

[Jack]

So they were willing to accept inferior terms.

[Nick]

Or as one European diplomat put it, trump worked out exactly where our pain threshold is. Now, a quick word from our sponsor. And now a word from our sponsor. Netsuite.

[Jack]

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[Nick]

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[Jack]

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[Nick]

Pivot fast if your revenues are at least in the seven figures. Download the free ebook Navigating Global Trade. Three insights for leaders at netsuite.com tboy audible t boy Trivia Here we go. Yetis, what is the biggest thing you can pack for vacation but not have to check your luggage?

[Jack]

I think it's a leading question based on my Audible. I just said a second ago. Yeah, yeah.

[Nick]

The answer's the Audible app. It's the Audible app.

[Jack]

Audible has the deepest selection of audiobooks, podcasts and Audible originals all in one app.

[Nick]

You gotta stick all your clothes in a suitcase, but you get thousands of audio titles in your pocket.

[Jack]

Right now, I'm on a World War II kick. I'm listening to Doris Kearns Goodwin on FDR and Eleanor Roosevelt.

[Nick]

How we created the arsenal of democracy. It is Jack's Roman Empire right now.

[Jack]

Now, when we're packing for our summer vacation, we don't forget our toothbrush and we don't forget our Audible.

[Nick]

There's more to imagine when you listen.

[Jack]

Sign up for a free 30 day Audible trial and your first audiobook is free.

[Nick]

Visit audible.comt boy, that's audible.comt boy for our third and final story, Outdoor Voices, the fallen Athleisure icon just brought back its founder after five years. Ty Haney has returned.

[Jack]

But the new Outdoor Voices won't look like the old.

[Nick]

No, it won't.

[Jack]

And that's precisely the point.

[Nick]

All right, Yetis, fun fact and full disclosure here. Our first ever advertiser of our company, who was it? Jack?

[Jack]

Outdoor Voices. It was Outdoor Voices. We accepted a few items of merch as compensation.

[Nick]

Yeah, we gave it away for free.

[Jack]

And dude, that merch when we went.

[Nick]

On the run in Chicago before the show. I know. Which by the way, Yetis, Jack stopped us every mile to like look at the architecture. Cause he needed a break. But yetis, back to our story. The first athleisure company to put a brand before biceps was Outdoor Voices, founded.

[Jack]

In 2013 by a 23 year old woman named Ty Haney, a graduate of The Parsons School of Design.

[Nick]

And here was her differentiator from Nike, Lululemon and Under Armour.

[Jack]

Outdoor Voices would be the only athletic company that didn't focus on performance.

[Nick]

Instead, they focused on community. They organized, run clubs early and pledged empathy over aspiration.

[Jack]

Outdoor Voices moved to Austin before moving to Austin was cool. Yeah.

[Nick]

And they're doing things hat you've seen it because it became a lifestyle statement.

[Jack]

The result? Cool kids rocked OV instead of Lulu or Nike.

[Nick]

So at Outdoor voices peak around 2019, they had nine stores, 38 million bucks in revenue, and a $110 million valuation.

[Jack]

Everything was fantastic. Except, yeah, Jack, the company was very unprofitable. So then, like several millennial girl bosses, Tai got taken down from inside her own company.

[Nick]

It was the 2010s girl boss breakdown, Glossier the wing away. Media companies were writing takedowns of female founders. We saw it happen.

[Jack]

Here was the pattern. Nick and I read a bunch of these. A reporter would speak to former employees of the company, then publish a hit piece on the company that was critical of the female founder's management style.

[Nick]

But we should point out there was real tension inside of Outdoor Voices.

[Jack]

It wasn't just a gender thing. There was actually a generational tension at the company.

[Nick]

Here's the breakdown. On one side, you had the old school board led by baby boomer Mickey Drexler, famous for J. Crew and Gap.

[Jack]

He was frustrated that sales were doubling at the company, and yet they were losing tons of money.

[Nick]

Meanwhile, Ty, the founder, found all this legacy experience to be crowding the company.

[Jack]

But by raising outside money, Ty lost control of her company. So she got fired by the board in 2020.

[Nick]

And since then, Outdoor Voices has stopped doing things.

[Jack]

They shut all their stores, they lost their style, and they sold the company to private equity.

[Nick]

Now besties Jack and I, while working out in our Outdoor Voices hoodies, thought the brand was the company was gone.

[Jack]

Until this week, the PE firm invited Ty Haney to come back to the company. We need you, Ty. You're our only hope.

[Nick]

Which is kind of a shocking move for a private equity company to do.

[Jack]

So the news is that OV is literally going founder mode again.

[Nick]

Ty Haney is back as founder, partner, and co owner to breathe second life back into her athleisure brand. So, Jack, what's the takeaway for our buddies over at Outdoor Voices?

[Jack]

In order to go backward, you must go forward.

[Nick]

Yetis Ty is the latest boomerang CEO to return to a company. Whitney Wolfe heard she's doing the same thing to save Bumble, the dating app right now.

[Jack]

But Ty isn't going back to the old OV from five years ago. Business as usual, right? She's gonna do things different.

[Nick]

Here's what we found fascinating. Outdoor Voices is still gonna be rooted in the same ethos of doing things, but the product and brand are going to look different.

[Jack]

She described it as more bold, confident and sexy. She doesn't want to do what already exists.

[Nick]

Yes, some of their cult classic gonna stay like the cloud knit leggins, but the rest, it's gonna change.

[Jack]

The font, the logo, the color palette, they'll all look different. They even wiped clean the entire Outdoor Voices Instagram to eliminate the past.

[Nick]

It's hard to acknowledge, but they realize they can't go back to the old. The old OV failed to go back. There must be something new with it.

[Jack]

Ty Haney's boomerang to returning to Outdoor Voices. It could bring it back to glory, but only by going forward.

[Nick]

Going backwards. By going forward to go forward. Jack, could you. I'm sorry, do you need a break from our run?

[Jack]

Are you.

[Nick]

You're good to go?

[Jack]

I don't run much these days.

[Nick]

I noticed.

[Jack]

Yeah. So that four mile run before our live show, you were asking me a lot, man. Just kidding. I picked the route. I picked the route.

[Nick]

So, Jack, what's. What's the takeaways? Actually, I'm sorry, what's the takeaways for T boy?

[Jack]

Tuesday Astronomer lost its CEO in the Coldplay affair, but has retaken the narrative with Gwyneth Paltrow.

[Nick]

It's all thanks to Ryan Reynolds Ad agency and their new concept.

[Jack]

Fastvertising for our second story, Europe and Japan announced similar trade deals with the US 15% tariffs. And they're also paying America a bunch of money.

[Nick]

It's a template. With Trump's T day coming this Friday, he's searching for country's pain points.

[Jack]

And our third and final story. Ty Haney has returned to revive her beloved recreation brand, Outdoor Voices.

[Nick]

But she can't go back to the old without bringing something new.

[Jack]

But yetis, this pod's not over yet. Here's what else you need to know today.

[Nick]

First huge week of econ news. You're gonna wanna mark your calendars with a big fat Sharpie that also smells like your Jamie Dimon.

[Jack]

First, we have earnings this week from Starbucks, Meta, Microsoft, Robinhood, Spotify, and one quarter of the S&P 500.

[Nick]

Then on Wednesday, Federal Reserve officials will announce a new interest rate policy. The big question, will Powell buckle to Trump's pressure to lower rates.

[Jack]

And then on Friday we get a jobs report. Plus Trump's global trade war deadline.

[Nick]

Like we said, huge week. And second, one of the biggest bitcoin whales just made a splash selling $9 billion of Bitcoin all over the weekend.

[Jack]

Someone, some anonymous holder, held 80,000 bitcoins for over a decade. Wow. That is 0.4% of the entire supply.

[Nick]

And that's a lot of discipline. Plus they just sold that $9 billion all at once. That wow, made a splash.

[Jack]

It was such a big sell order, it caused bitcoin to fall 5% in just minutes.

[Nick]

And finally, Mercedes Benz has added. One sec, I'm double checking my notes here. A strange feature. Microsoft Teams.

[Jack]

The newest Mercedes Benz lets you interact with Microsoft Teams.

[Nick]

AI Copilot that's take a conference call while speeding 120 mph down the autobahn and also be slacking through teams. We don't use teams. So I don't know how it works.

[Jack]

It's not Siri, it's not Alexa. What's the voice command? Is it copilot?

[Nick]

I think it's hi boss. Mercedes has just ruined the work life balance of commuters everywhere.

[Jack]

Very corporate move by Mercedes.

[Nick]

Now time for the best fact yet. This one whipped up by Jack and I because we saw it over the weekend and we just had to tow you about it.

[Jack]

You can now venmo the US Government to help pay down our national debt.

[Nick]

That's right. The Treasury Department now accepts Venmo to pay down the deficit.

[Jack]

It's a program on the Treasury's website called Gifts to reduce the public debt.

[Nick]

Yeah, we jumped in T boy style. Hilarious website. It's pay.gov. it's actually been hiding there for like years.

[Jack]

So if you're feeling charitable and want to pay more than your fair share of taxes, you can venmo the government 50 bucks to help chip away at our $37 trillion of debt.

[Nick]

I mean, Jack, the only question here is like what emoji are you going with after you venmoed the treasury department.

[Jack]

Bald eagle to reflect patriotism?

[Nick]

Maybe the scared phase. 37 trillion bucks. Actually, Jack, just do a pizza and it messes with everybody.

[Jack]

Can yovenmo request the treasury.

[Nick]

Yetis? You look fantastic today, Jack. You are glowing over there. And what should the yetis check out next now that they're done?

[Jack]

The T boy, the origin story of the the skateboard. It's wild, it's entertaining. It got banned. That was the best thing that happened to the skateboard. Also, who doesn't remember where they were when Tony hawk landed his first 900.

[Nick]

Your mom doesn't want you to listen to this episode. That won't stop you.

[Jack]

Link in Episode Description and Nick and I will see you tomorrow.

[Nick]

Jack and I will see you there. Bring your helmet. Bring your helmet. And before we go, a shout out to Steve Sports World. Specifically Tony at Sports World who helped customize the White Sox and Chicago Cubs jerseys that Jack and I wore on stage at our live show in Chicago.

[Jack]

Tony, I frickin love this jersey.

[Nick]

Thank you for the logistics. And Daniel Wilkinson and Casey Longstreth are officially engaged in New Zealand. Guys, congrats. Let's see some ring picks.

[Jack]

Happy one year anniversary to Abdul and Hafiyya in upstate New York.

[Nick]

And Daniel Briscoe. Happy Birthday down in lovely Louisville, Kentucky.

[Jack]

Happy 24th birthday to Joe Howard of Milwaukee, Wisconsin, the youngest and strongest of all the Howers.

[Nick]

It's true. And Katie Borders, happy 22nd birthday celebrating and enjoying life down in Key Largo, Florida.

[Jack]

And happy birthday to Raj Gupta in Clarksville, Maryland.

[Nick]

Also Jack, some belated birthdays we missed last week during our live show. Willa Poochie, Happy second Birthday down in Canton, Ohio. Congratulations.

[Jack]

And Happy Birthday to Kaylee Fish in Wheeling, Illinois.

[Nick]

And Clay Davidson from Huntsville, Alabama is a newborn and their first podcast Boom. It's T Boy. Makes sense.

[Jack]

And Happy Birthday to Jamarion Brantley in Pensacola, Florida.

[Nick]

Retired and loving every minute of it.

[Jack]

This is Jack. I own stock of Bumble, Nick owns stock of Lululemon and Nike and Nick and I both own stock of Peloton, Robinhood, Spotify and we own some Bitcoin. And we own ETFs of the S&P.

[Nick]

500 Bitcoin named Ben.

[Jack]

If you like the best one yet, you can listen ad free right now by joining Wondery plus and the Wondery app or on Apple Podcasts prime members.

[Nick]

Can listen ad free on Amazon Music. And before you go, tell us a.

[Jack]

Little bit about yourself by filling out a short [e-mail] survey we want to.

[D]

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