👙 “SummerHouse VC” — Paige DeSorbo’s exit. US/China trade dud. Heinz’s breakfast ketchup.

Summary

Podcast Summary: The Best One Yet
Episode Title: 👙 “SummerHouse VC” — Paige DeSorbo’s Exit. US/China Trade Dud. Heinz’s Breakfast Ketchup.
Hosts: Jack Crivici-Kramer & Nick Martell
Release Date: June 12, 2025

---

Introduction

In this episode of The Best One Yet, hosts Jack Crivici-Kramer and Nick Martell delve into three major business stories shaping today's pop-business landscape: the US-China trade deal, Heinz's innovative marketing strategy with ketchup, and Paige DeSorbo’s departure from the reality TV show Summer House to launch her own venture. The conversation is lively, informative, and peppered with humorous anecdotes and insightful commentary.

---

1. US-China Trade Deal: A Temporary Truce with Lingering Tensions

Overview:
The episode opens with an in-depth analysis of the recently announced US-China trade deal. Contrary to initial expectations, the deal did not elicit the anticipated positive response from the stock market, indicating underlying skepticism.

Key Points:

• Nature of the Deal:
  Trump’s administration has aimed to revive a trade truce with China, but the agreement falls short of a comprehensive trade deal.

  Nick (07:12): "We should point out that tariffs are going to remain quite high on China."

• Market Reaction:
  Despite the announcement, the stock market reacted negatively with a three-day rally reversing and the S&P 500 ending lower.

  Jack (07:07): "Wall Street was unimpressed. The trade deal looked more like a trade dud."

• Tariff Details:
  The agreement maintains a 55% tariff on Chinese imports with a reciprocal 10% tariff on US goods entering China, showing a lack of balance.

  Nick (07:36): "Even though US consumers will have to pay more for made in China stuff, Trump is calling this truce a win."

• Rare Earth Metals:
  A critical aspect of the deal is the resumption of rare earth metal exports from China, essential for various high-tech products. However, China retains significant leverage by controlling up to 90% of the global supply.

  Jack (08:13): "Rare earth metals are critical to every electronic product."

• Future Implications:
  The truce is temporary, subject to China's approval, and set to expire after six months, keeping the US on edge regarding supply chain dependencies.

  Nick (09:14): "China retains the Infinity Stones in this battle, the rare earth metals."

Notable Quote:

Nick (07:19): "China has the Infinity Stones of this battle, the rare earth metals."

---

2. Heinz’s Breakfast Ketchup: Reinventing a Classic

Overview:
Heinz is making headlines by rebranding ketchup as a breakfast staple, packaging it in a maple syrup-like glass jug to challenge the dominance of hot sauce in morning meals.

Key Points:

• Marketing Strategy:
  By repositioning ketchup for breakfast, Heinz aims to change consumer perception and tap into a previously underutilized market.

  Nick (11:06): "Heinz has created breakfast ketchup. Actually, it's the same ketchup, but it now comes in a glass maple syrup jug."

• Packaging Innovations:
  Each time Heinz alters its bottle design, it has historically led to a surge in sales, demonstrating the power of packaging in consumer behavior.

  Jack (12:17): "Each time Heinz has changed the bottle, it's led to a sales surge."

• Historical Context:
  Heinz’s founder, Henry Heinz, was a pioneer in food safety, with innovations in bottled ketchup contributing to the establishment of the FDA.

  Nick (11:07): "Henry Heinz was actually a pioneer of food safety because his work with bottled ketchup actually led to the creation of the FDA."

• Sales Impact:
  The new packaging is expected to boost sales by aligning ketchup with breakfast dishes, a meal where hot sauce has traditionally been more popular.

  Jack (13:22): "This time they're ketchup and pancakes."

• Consumer Acceptance:
  While some may view ketchup on breakfast foods as unconventional, studies show that 25% of Americans do use ketchup in the morning, indicating a substantial market.

  Nick (14:01): "25% Americans do just that. They put ketchup on their eggs."

Notable Quote:

Jack (12:50): "Heinz is changing the narrative on ketchup at breakfast from shame to pride."

---

3. Paige DeSorbo’s Exit from Summer House: From Reality TV to Entrepreneurship

Overview:
Reality TV star Paige DeSorbo is departing from Bravo’s hit show Summer House after seven seasons to launch her own sleepwear line, Daphne. This move exemplifies the growing trend of reality TV personalities transitioning into successful entrepreneurs.

Key Points:

• Career Transition:
  After seven years on Summer House, Paige is leveraging her fame to enter the fashion industry with a focus on sleepwear.

  Nick (16:32): "Paige desorbo is leaving the show to launch a sleepwear line, Daphne."

• Brand Authenticity:
  Daphne aligns with Paige’s established persona on the show, where she is known for her relaxed, pajama-centric lifestyle.

  Jack (19:15): "It's actually rooted in seven years of strategic authenticity."

• Market Impact:
  The move mirrors the successes of other reality TV stars like Bethenny Frankel from Real Housewives of New York, who launched profitable consumer brands.

  Jack (20:06): "She launched Skinny Girl Margarita and then sold it for $100 million."

• Bravo as an Incubator:
  The discussion emphasizes how Bravo has become a launchpad for star-driven brands, akin to a startup incubator fueled by media exposure and audience engagement.

  Nick (20:35): "Media has become the ultimate startup accelerator. Viewers are built-in customers."

• Community and Influence:
  Paige’s influence extends beyond TV, as she co-hosts a successful podcast with Hannah Berner, further solidifying her brand presence before launching Daphne.

  Nick (18:39): "The Gigglers just sold out Radio City two nights in a row."

Notable Quote:

Jack (20:21): "It's like Bravo is a startup incubator. Yeah, but instead of dollars, they're fueled by drama."

---

Additional Highlights

While the main focus remains on the three primary stories, the hosts briefly touch upon other newsworthy items towards the end of the episode:

• Tesla's Robo Taxi Delay:
  The launch in Austin has been postponed to June 22.

• Elon Musk's Social Media Activity:
  Musk deleted a controversial tweet about Trump and the Epstein files, signaling a reconciliation.

• Starbucks' New Protein Creamer:
  Introducing a cold banana-flavored foam with added muscle milk, currently in trials at select locations.

• TSA Clarification on Costco Cards:
  A reminder that Costco memberships are not valid identification for air travel.

• Listener Fact – Die Casting:
  An informative segment explaining the die-casting process used in manufacturing Hot Wheels and other metal products.

Notable Quote:

Nick (22:02): "It's like making a waffle. But with metal instead of batter."

---

Conclusion

In this engaging episode, Jack and Nick effectively navigate through complex business topics with humor and clarity. They provide listeners with valuable insights into international trade dynamics, innovative marketing strategies in the food industry, and the evolving landscape of reality TV personalities transitioning into entrepreneurship. The inclusion of notable quotes and timestamps enhances the narrative, making it accessible and informative for both regular listeners and newcomers.

Final Thoughts:

Jack (21:27): "Sometimes demand just needs permission. And Heinz just granted permission."

---

Stay Connected:
For more insights and updates, listen to The Best One Yet on your preferred podcast platform. Don’t forget to subscribe, rate, and leave a review to support the show!

Transcript

[Nick]

This is Nick, this is Jack. It's Thursday, the new Friday, June 12, and today's pod is the best one yet. And this is a T. Boy, the.

[Jack]

Top three pop business news stories you need to know today.

[Nick]

Well, well, well, well, well. Have we got a surprise tonight, Jack, we are going to the oldest restaurant in San Francisco history.

[Jack]

We could write a whole travel guide book for San Francisco just based on the restaurants you've brought me to.

[Nick]

All right, so this one, Jack, this one is older than the Gold rush. It goes back to 1849.

[Jack]

Seriously?

[Nick]

Yeah, it does.

[Jack]

What's it called?

[Nick]

They' since before California was a state.

[Jack]

What's it called?

[Nick]

It's so old they don't even have any. Okay. It's called Tadich Grill. It's called Tadich Grill, Jack. We got three stories to hit. First though, for today's pod, what's on the show.

[Jack]

For our first story, the US And China just announced the biggest trade deal.

[Nick]

Of the year, but stocks actually fell yesterday. And that, that tells us everything.

[Jack]

Spoiler. It's not a trade deal. Yeah, it's a trade, dude. For our second story, Heinz just declared that ketchup is for breakfast. They're even selling ketchup out of a maple syrup jug.

[Nick]

Because over the last 100 years, when Heinz changes their bottle, people buy more.

[Jack]

And our third and final story is Paige desorbo, the reality TV star is leaving Summerhouse after seven years to start.

[Nick]

Her own company because Bravo TV is the new Y combinator.

[Jack]

Send this episode to a giggler. Yeah, if you know, you know. But yetis, before we hit that wonderful mix of stor.

[Nick]

What a mix of stories for the real Friday, the new Friday.

[Jack]

Jack, it's Thursday, the new Friday. Ask your buddy where they're going for the weekend.

[Nick]

Hiking, biking, maybe a little bit of R and r with a 60 minute massage on the side.

[Jack]

How about a darkness retreat?

[Nick]

Ah, darkness retreat. A 24 hour immersion in total darkness.

[Jack]

Get this. The trendy new thing techies are doing are darkness retreats.

[Nick]

Because to seek enlightenment, you must eliminate the light.

[Jack]

According to the techies, yetis, darkness retreats create cabins that are totally cut off from any form of light.

[Nick]

I guess, Jack, it's kind of like an extreme blackout curtain if you have a kid.

[Jack]

Yeah, but instead of a noise machine, like with your two year old. Darkness retreats are silent.

[Nick]

We're talking several days alone in a room. Complete darkness and silence.

[Jack]

Sounds horrifying.

[Nick]

It does sound funny.

[Jack]

I mean, I don't know if I could spend that much time with Just my thoughts.

[Nick]

Well, Jack, we should point out they do still feed you three meals a day through a latch door, but you.

[Jack]

Can'T see what you're eating.

[Nick]

No. Like, is that a carrot or is that a sausage? Good luck.

[Jack]

Now. Shocker. The latest promoter of Darkness retreats is actually a crypto exec. Can't stop talking about it on Twitter.

[Nick]

He was supposed to actually spend four days in a Darkness cabin. What happened?

[Jack]

He quit after the first day.

[Nick]

Yeah, here's how he put it. What did he say, Jack?

[Jack]

Here's how he describes it, Nick. Terrifying shadows gnawing at my soul. Sleep paralysis demons and an inability to breathe.

[Nick]

Excuse me, waitress. Cancel my Darkness retreat.

[Jack]

Based on that review, I think the Darkness Retreat trend may end as quickly.

[Nick]

As it began the night. It really is darkest just before the dawn. Literally. If you know what's in our three stories.

[Unknown]

Fifteen years before this song, two boys from the Northeast met in the dorm. They had an idea that caused a cultural storm. It's the best one yet. But the best is the norm. Jack. Nick, that's it. I don't even think they need to practice. 50%. That's a fat tip. T. Boy City on your atlas. If you know, you know. Cause we read to go. We can't wait no more. So just start the show, Start the show, Start the show.

[Nick]

First, a quick word from our sponsor.

[Jack]

Monarch Money.

[Nick]

All right. Jack, can I tell you about my smh. What is that? That stands for my stupid money habit. You ready for this? I just realized I spent $412 last month on taxis.

[Jack]

Nick, that's a car payment.

[Nick]

I know. I could have probably just bought another car at this point.

[Jack]

Now Nick only realized how much he spent on Uber's, Lyfts and Yellow Cabs. Thanks to Monarch Money.

[Nick]

Monarch. It isn't just a budgeting app. It is like, a personal cfo.

[Jack]

Now I'm using Monarch Money, too. My favorite part.

[Nick]

Yes, Jack.

[Jack]

I've actually retired my net worth spreadsheet. Seriously?

[Nick]

Really?

[Jack]

Because I have every single financial account I own linked to Monarch Money.

[Nick]

You can immediately see your net worth because Monarch Money refreshes all your account balances instantly.

[Jack]

So to help you track and build your net worth, Monarch Money is offering 50% off your first year for listeners of this pod.

[Nick]

And it's not just us. Over a million households already use Monarch Money.

[Jack]

The Wall Street Journal already named it the best budgeting app of 2025. We're not even halfway through.

[Nick]

And I think I just spent 10 more dollars on a taxi. So Besties get control of your overall finances with Monarch Money, even though Nick apparently can't use code T boyonarchmoney.com in your browser for half off your first year.

[Jack]

That's 50% off your first year if you go to monarchmoney.com and use code T. Boy. Airbnb now.

[Nick]

Yeah, it is. Jack mentioned his favorite skinny dipping spot. Where was that again?

[Jack]

I did a bunch of people ask me about that. But, Nick, there's nothing better than swimming in Mother Nature with the outfit Mother gave you.

[Nick]

I mean, you know what they say. It's not the summer unless you're outside naked at some point and nobody knows it.

[Jack]

Now, another way to do that is an outdoor shower. And I should mention, my place has one of those, too.

[Nick]

And how is it possible you have an outdoor shower, Jack?

[Jack]

Because I'm an Airbnb host.

[Nick]

True.

[Jack]

Now, I usually spend my Airbnb hosting income on travel for the family, but this time we earmarked it for a home upgrade.

[Nick]

Now, Jack, I should point out, I'm no carpenter, but out there shower, it ain't cheap. You got the cedar wood install, you got the copper pipes, the French drains.

[Jack]

But with the money we're making on Airbnb, it was affordable. We put it in last year.

[Nick]

Well played, Yetis.

[Jack]

I'm an Airbnb host. With my current chalet and with two previous apartments, I can tell you it's.

[Nick]

Very easy to use besties. Millions don't realize their space could be an Airbnb. You already have an Airbnb. You could be yodeling naked outdoors with fresh shampoo in your hair in the.

[Jack]

Outdoor shower, paid for by your guests.

[Nick]

Your home might be worth more than you think. Find out how [e-mail] host for our first story. The US and China have reached a trade deal, but it looks more like.

[Jack]

A trade dud, because here's the inconvenient truth. China's rare earth metals are now calling the shots.

[Nick]

They're infinity stones. Now, Yetis, Jack and I were getting breakfast yesterday. We were preparing for today's show. Our headline hammer, and we noticed this confusing sentence from the Wall Street Journal.

[Jack]

It was the first sentence they used to describe President Trump's announced TR deal on Wednesday.

[Nick]

Jack, may I read it for you, please? Yes. Okay, here we go.

[Jack]

Here we go.

[Nick]

The US Deal with China to revive their trade truce is done.

[Jack]

Sorry? A deal to revive a trade truce?

[Nick]

Is that a trade deal? Can you please whip up a translation for us over there?

[Jack]

That is not a trade deal.

[Nick]

No, it's not.

[Jack]

Basically, what Trump announced yesterday is a return to the deescalated status quo they reached last month.

[Nick]

Yetis, if the US And China did have a trade deal, that would be like Christmas in June, a Kumbaya moment. Stocks would have surged.

[Jack]

Instead, the three day stock rally reversed on Wednesday. The S&P 500 ended up down.

[Nick]

Basically, Wall street was unimpressed. The trade deal looked more like a trade dud.

[Jack]

So, Nick, what are the details of this, and I quote, handshake for a framework to revive the trade truce?

[Nick]

Doesn't sound like a trade deal. Well, most importantly, we should point out, tariffs are going to remain quite high on China.

[Jack]

Trump announced on his social media platform 55% tariffs on everything we import from China.

[Nick]

Now, at least we do get some certainty. As part of this negotiation, the Commerce.

[Jack]

Secretary pledged that tariffs on China will not change from this 55% level.

[Nick]

So even though US consumers will have to pay more for made in China stuff, Trump is calling this truce a win.

[Jack]

Because China gets 55% tariffs, we only get 10% tariffs. There's nothing reciprocal about that.

[Nick]

And besties. We should also let you know that there are other provisions included on the truce worth caring about.

[Jack]

Chinese students are going to get visas again to attend US Universities, and American.

[Nick]

Companies are going to get rare earth metals from China again to start making fancy stuff.

[Jack]

And that part's key.

[Nick]

Yes, it is.

[Jack]

Because rare earth metals are critical to every electronic product.

[Nick]

Okay, we're talking iPhones to MRIs, EVs to fighter jets. They all have pounds in some cases of rare earth metals.

[Jack]

The VIP of the periodic table of Elements is rare earth metals.

[Nick]

Yes, they are.

[Jack]

And China has a rare earth metal monopoly. They control up to 90% of the market for rare earth metals and rare earth magnets.

[Nick]

Scandium, a rare earth metal. It's like the George Clooney of minerals. That thing is rare and that thing is hot.

[Jack]

And you can only find it in China.

[Nick]

Unlike George Clooney, though.

[Jack]

Now, last month, China actually cut off access to American companies for rare earth metals.

[Nick]

And what happened exactly, Jack?

[Jack]

Just one example. Ford had to shut down a factory that was making Ford Explorers because they couldn't make them without rare earth metals.

[Nick]

We repeat, you couldn't drive a Ford Explorer, brand new, off a lot because of the rare earth metal ban from China.

[Jack]

So this trade truce at least gives us back the rare earth metals.

[Nick]

Well, funny thing about that, Jack. What's the takeaway for our buddies looking at the US China trade deal?

[Jack]

China has the Infinity Stones of this battle, the rare earth metals.

[Nick]

Yetis, this truce that Trump just announced is actually subject to President Xi of China's approval before it happens.

[Jack]

And six months after Trump announced that truce, President Xi added one huge condition.

[Nick]

Get this, the export of rare earth metals from China to America will expire after six months.

[Jack]

That one detail is going to leave the US on edge.

[Nick]

It's freaky.

[Jack]

And it also reminds us that China has huge leverage in this trade war.

[Nick]

Right? Because yeah, our trump card was high end AI chips made by Nvidia, but.

[Jack]

Actually China started to develop their own high end AI chips.

[Nick]

Meanwhile, their trump card is rare earth metals we use in our electronic stuff.

[Jack]

And we can't develop those, at least not for five or 10 years.

[Nick]

That's why we think of rare earth metals like Infinity stones, those magnificent, powerful objects from all the Marvel superhero movies.

[Jack]

And the Thanos in this analogy is China.

[Nick]

So, besties, America just announced a return to a trade truce with China, but.

[Jack]

China retains the Infinity Stones in this battle, the rare earth metals.

[Nick]

For our second story, Heinz just officially announced that ketchup is for breakfast, and they put ketchup in a maple syrup bottle.

[Jack]

There's a lot of strategy behind it, but if you put ketchup on your scrambled eggs, you're gonna feel liberated.

[Nick]

We got your back. But Yetis, Jack and I actually did this wild 45 minute deep dive episode on Heinz. Ketchup on the best varieties.

[Jack]

The 57 numbers made up.

[Nick]

Yeah, yeah. It's just like the founder's lucky number. How wild is that?

[Jack]

Well, Henry Hines was actually a pioneer of food safety because his work with bottled ketchup actually led to the creation of the FDA.

[Nick]

But get this, besties. 150 years after ketchup conquered your corn dog, hot sauce is eating up its market share.

[Jack]

Cholula, sriracha, the YouTube show hot ones, they're all booming, and it's making Heinz shrink.

[Nick]

We jumped into the earnings over here. Kraft Heinz suffered six straight quarters of sales shrinkage because of this hot sauce attack on your ulcers.

[Jack]

So Heinz has a solution to revive ketchup sales. They're not changing the product. They're changing the perception.

[Nick]

Here's the news. Heinz has created breakfast ketchup. Actually, it's the same ketchup, but it now comes in a glass maple syrup.

[Jack]

Bottle and it says breakfast ketchup on the label.

[Nick]

And they're doing this because you are more likely to use hot sauce than ketchup on your egg. So Heinz is change the narrative.

[Jack]

Ketchup Wants to eat back, tummy share from hot sauce. And they're doing so on your omelet.

[Nick]

Although, side note here, Jack, I gotta put this out there. Ketchup is a PM product. You don't eat in the morning, you gotta eat it p.m. afternoon. That's the only thing.

[Jack]

Of course I agree with you. But there's actually a bigger story here on Heinz selling ketchup in a glass maple syrup jug.

[Nick]

Yetis, Jack and I found some wild numbers here. The Heinz ketchup bottle, it is iconic, right, Jack?

[Jack]

That classic one you see at restaurants, it's so iconic that Andy Warhol painted it.

[Nick]

But we discovered that in the last 25 years, each time Heinz has changed the bottle, it's led to a sales surge.

[Jack]

Sit down, stand up and sit back down.

[Nick]

Or again, Yetis. In 2001, Heinz introduced the upside down squeeze bottle.

[Jack]

It was inspired by shampoo and it was an obvious move for ketchup.

[Nick]

The result, a 25% pop in Heinz sales.

[Jack]

Because you don't have to pound the glass bottle like an ape anymore to get some ketchup to fall.

[Nick]

You can pop it out like it's boom. Then in 2015, Heinz introduced the bigger bottle.

[Jack]

They replaced the 24 ounce bottle of ketchup with a 32 ounce.

[Nick]

Yeah, here was their discovery. People consumed more ketchup if they were using a bigger bottle.

[Jack]

The big bottle symbolizes abundance and the consumer subconsciously just puts more on their burger.

[Nick]

You're like indulging by drinking your burger instead. So the two times Heinz has changed their ketchup bottle, it has meaningfully boosted ketchup sales.

[Jack]

Now they're going for a hat trick with this maple syrup glass ketchup jug.

[Nick]

This time they' ketchup and pancakes.

[Jack]

No, I'm putting it on pancakes.

[Nick]

Yeah, you're right. You're right. That is actually a intestinal food crime. I apologize. So, Jack, what's the takeaway for our buddies over at Heinz?

[Jack]

Sometimes demand just needs permission.

[Nick]

Permission granted. Now, Yetis, hot sauce on eggs is socially acceptable, but many consider ketchup on eggs to be a social sin.

[Jack]

Anthony Bourdain once asked President Obama about putting ketchup on eggs.

[Nick]

Here is his response. Trey, let's roll the tape.

[Jack]

Is ketchup on a hot do?

[Nick]

No, no, I mean that, that's one.

[Unknown]

Of those things like.

[Nick]

Well, let me put it this way.

[Jack]

It's not acceptable past the age of eight, but actually a solid 25% Americans do just that. They put ketchup on their eggs and.

[Nick]

They are A silent but large demographic.

[Jack]

Maybe there are even more closeted ketchup and eggs lovers who are afraid to reveal themselves.

[Nick]

I think what you're saying, Jack, is Heinz is now giving latent lovers of ketchup on eggs permission to dump ketchup on that frittata.

[Jack]

That's what I'm saying.

[Nick]

That's right. Heinz's maple syrup jug.

[Unknown]

Yeah.

[Nick]

It increase sales because new bottles increase sales.

[Jack]

It'll increase sales because it flips the narrative on ketchup at breakfast from shame to pride.

[Nick]

Ketchup eats a breakfast food.

[Jack]

Permission granted.

[Nick]

Now, a quick word from our sponsor.

[Jack]

The best one yet is sponsored by BetterHelp.

[Nick]

All right, Jack, let me set the scene for you. My birthday dinner. We did a pizza party. I rented out a whole spot called the Dough Room in San Francisco. You mess with the pizza dough while you make it.

[Jack]

I know. And then what comes next is the most San Francisco, San Francisco thing ever. Basically group therapy over dinner.

[Nick]

So all three people on my side of the table were in therapy and all of us were talking about each other's therapy. You know, like one person was saying how their therapist helped them through a co worker battle. Another was talking about, like, the future of fatherhood with their therapist. They were stressed about becoming a dad.

[Jack]

It's not just San Francisco. Society's views on therapy have changed across the world.

[Nick]

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These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. For our third and final story, Bravo's top program right now is Summer House, but its star, Paige desorbo, is leaving the show.

[Jack]

She's leaving to launch a company because Bravo is the new Y combinator.

[Nick]

All right, Jack, what is the biggest word if you're 26 years old and you're living in New York City right now?

[Jack]

Share. As in share house.

[Nick]

As in who's Hampton's share are you doing this weekend?

[Jack]

Are you going out east this weekend?

[Nick]

The share house in the Hamptons. It is the right of a young professional's passage to pay for 1/9 of a three bedroom house in the Hamptons from June to mid August.

[Jack]

This is Jack. I once got a half share for one weekend, one summer at a share house.

[Nick]

Yeah. Can you translate what a half share is?

[Jack]

It means you sleep on the couch.

[Nick]

Yeah.

[Jack]

And you still pay like 12 grand for it.

[Nick]

Well, yetis, that is the plot of Bravo's show Summerhouse.

[Jack]

10 hot people work in New York City from Monday through Friday and then come out to the Hamptons to a share house each weekend.

[Nick]

I guess, Jack, you could say this is like a premium version of the Jersey Shore. Right.

[Jack]

Except more rose and you get to cut the line at the surf lodge.

[Nick]

And the same cast members return each year. So you get to know them and you see them evolve over almost a decade now.

[Jack]

And this is a hit show. Season nine, which is what we're currently in, is getting 2.2 million viewers per episode.

[Nick]

Jack, can you speak on some context?

[Jack]

That's the same ballpark as the most popular shows on hbo.

[Nick]

She wore shoulder pads to the beach. Of course she knew she was getting engaged.

[Jack]

And the best part for Bravo, Game of Thrones cost $20 million to produce each episode.

[Nick]

But reality TV stars basically work for free.

[Jack]

Yeah. The biggest cost to Bravo is the Summer House itself. Yeah. Which they're not booking a half share of. Like me.

[Nick]

It probably doesn't even have WI Fi. But here's the news. Yetis, the star of the show, Paige desorbo, is leaving after seven years. She's pivoting to profits, Paige has the.

[Jack]

Most followers of any current cast member. The only Summerhouse alum with more followers is Hannah Berner.

[Nick]

And Hannah and Paige happen to be besties and co hosts of a hit podcast as well called the Giggly Squad.

[Jack]

The Gigglers just sold out Radio City two nights in a row.

[Nick]

Giggly Squad's book just came out and is a New York Times bestseller.

[Jack]

And now this week, Paige desorbo launched a sleepwear line called Daphne.

[Nick]

But basically, it looks like Paige is following in Kim Kardashian's reality TV to.

[Jack]

Fashion footsteps because we support a woman in the arts.

[Nick]

Interestingly, Paige has focused in on the pajama vertical, and that strategy stood out to Jack and I because it's actually rooted in seven years of strategic authenticity.

[Jack]

Paige embraced being a bedbug on the show. She has brunch at 2:00 clock, and she's still wearing her pajamas.

[Nick]

Yeah, she's been doing it for seven seasons. Oh, and then she expanded her brand a couple years ago into pajama themed parties, which she calls Snooze fests.

[Jack]

She has 85 episodes of the Summerhouse show to cultivate her bedbug lifestyle. It's truly who she is. And so is this new brand, Daphne.

[Nick]

So she launched Daphne today for this lifestyle, but it really goes back to, like, 2018.

[Jack]

Daphne is a pajama and sleepwear company, and Daphne is also the name of.

[Nick]

Her cat who also sleeps in bed with her.

[Jack]

It's her cuddle buddy.

[Nick]

It's all part of the brand. So, Jack, what's the takeaway for our buddies over on Summerhouse?

[Jack]

Bravo is the new Y combination.

[Nick]

Yeti's Bethenny Frankel from Real Housewives of New York. She launched Skinny Girl Margarita and then sold it for $100 million.

[Jack]

She started a trend. Kyle Cook, another Summer House castmate, launched lover boy Spike T, which is now doing $40 million in sales.

[Nick]

In fact, according to Variety, 14 Real Housewives have now launched consumer packaged goods brands from the show.

[Jack]

That's insane.

[Nick]

That's a huge number.

[Jack]

It's like Bravo is a startup incubator. Yeah, but instead of dollars, they're fueled by drama.

[Nick]

Soft launch your boyfriend on the show, but then you hard launch a new branded product the next day.

[Jack]

Bravo gave them the audience. They launched companies more broadly.

[Nick]

The way Jack and I see this, media has become the ultimate startup accelerator. Viewers are built in customers.

[Jack]

Andy Cohen is the new Peter Thiel. And Bravo is the new Y Combinator.

[Nick]

Jack, could you whip up the takeaways for us for the new Friday.

[Jack]

Stocks fell yesterday as the details of the trade with China came out.

[Nick]

Because this truce reminds us of China's huge leverage. Rare earth metals are their infinity stones.

[Jack]

For our second story, Heinz has declared ketchup a breakfast food.

[Nick]

Delicious.

[Jack]

Let us know in the comments if.

[Nick]

You agree, because sometimes demand needs permission. And Heinz just granted permission.

[Jack]

And our third and final story is Paige desorbo from the Summer house. She's quitting reality TV to launch a sleepwear line. Daphne.

[Nick]

Because from all we've seen, Bravo is the new Y combination.

[Jack]

But yetis, this pod's not over yet. Here's what else you need to know.

[Nick]

First, Tesla has delayed the launch of their robo taxi service down in Austin to June 22.

[Jack]

Separately, Elon tweeted yesterday that he regrets some of his posts about Trump saying he went too far.

[Nick]

Yeah, he actually deleted that post saying Trump was in the Epstein files. It's gone now.

[Jack]

The Bro Vorce is back together. Seems they've made up.

[Nick]

It's kind of like a Friends episode. And second, Starbucks is getting in on the protein trend with a new cream, protein creamer.

[Jack]

It's a cold banana flavored foam apparently mixed with muscle milk.

[Nick]

Yeah, it's on trial at five locations. It adds 15 grams of protein to your latte's 100,000 calories.

[Jack]

Next up, creatine frappuccino.

[Nick]

By the way, Jack and I just added protein to this podcast, so if you have us twice a day, you actually after your workout, it fits perfectly.

[Jack]

Okay.

[Nick]

And finally, FYI, you cannot use your Costco card to get on an airplane.

[Jack]

So many people think you can use a Costco card as an acceptable idea that the TSA had to issue a bulletin.

[Nick]

Yeah, here's what they said. We love hot dogs and rotisserie chickens as much as the next person, but please stop telling people their Costco card counts as a real id, because it absolutely does not. Now, time for the best fact yet. This one's sent in by Tyler Hale from Lovely Midland, Michigan.

[Jack]

Earlier in the week, we did a story on Hot Wheels. And Hot Wheels are die cast.

[Nick]

I got over 500 in my collection, actually, and we did not know what die casting was.

[Jack]

Well, first of all, die casting, you melt metal until it is lava hot.

[Nick]

And then you squirt that liquid metal into a super strong mold shaped, in this case, like a tiny car.

[Jack]

That's it. Die casting. Once you release the metal, it dries or like cools in the shape of the form.

[Nick]

It's like making a waffle. But with metal instead of batter. Same process that you use in iPhone, casings, door handles, even satellites and Mars rovers.

[Jack]

Pretty much. If you want to shape metal into a particular form, you die.

[Nick]

Cast it. Die. Cast it, baby. Yetis, you look fantastic for the new Friday. And if you're on a darkness retreat right now, even if you can't see us, we're telling you you'll look fantastic. Even if you can't see yourself, you'll look fantastic.

[Jack]

Well, they can't hear us because darkness retreats are silent.

[Nick]

What was that, Jack? Yetis, if you haven't yet, drop down to give us five stars in a review. Jack and I love reading. Everyone, if you do a company retreat.

[Jack]

To a darkness retreat, I'm quitting this company.

[Nick]

What was that, Jack? And then tell everybody. Hyh. Tby. That's how we grow the show. And Jack and I will see you tomorrow. And before we go, a happy 70th birthday to Paul Lenhart down in Temperance, Michigan. Congratulations, Paul. Always round up.

[Jack]

And happy birthday to Levi Gerard in Framingham, Mass, who sprints around the backyard like Sonic the Hedgehog.

[Nick]

And George and Lucy Zellifro have their last day of school over in Chicago. Not just doing logistics, getting A's, baby.

[Jack]

Hey, guys, we got a live show in Chicago in July. I know school's out for the summer. We expect to see you there. And to anyone else who's celebrating something today, make it a T, boy.

[Nick]

Celebrate the win.

[Jack]

This is Jack. I own stock of Ford and Netflix, and Nick and I both own ETFs of the S&P 500. If you like the best one yet, you can listen ad free right now by joining Wondery and the Wondery app or on Apple Podcast Prime.

[Nick]

Members can listen ad free on Amazon Music. And before you go, tell us a.

[Jack]

Little bit about yourself by filling out a short [e-mail] survey.

[Nick]

We want to get to know you.

[Unknown]

Every big moment starts with a big dream. But what happens when that big dream turns out to be a big flop? From Wondery and Ill Media, I'm Misha Brown, and this is the big flag. Every week, comedians join me to chronicle the biggest flubs, fails and blunders of all time. Like quibbing.

[Nick]

It's kind of like when you give yourself your own nickname and you try to, like, get other people to do it.

[Unknown]

And the 2019 movie adaptation of Cats.

[Jack]

Like, if I'm watching the dancing and I'm noticing the feet aren't touching the ground, there's something wrong with the movie.

[Unknown]

Find out what happens when massive hype turns into major fiascos. Enjoy the Big Flop on the Wondery app or wherever you get your podcasts. You can listen to the Big Flop early and ad free on wondery plus get started with your free trial at wondery.com plus.