Podcast Summary: "🎤 “$TBOY Update” — Our 1st-ever earnings presentation, we share our strategy, metrics, and do a Q&A"

Release Date: August 14, 2025
Hosts: Jack Crivici-Kramer & Nick Martell
Podcast: The Best One Yet by Nick & Jack Studios

Introduction

In this special episode of The Best One Yet, hosts Jack Crivici-Kramer and Nick Martell present their inaugural quarterly earnings report. Originally intended for a live audience in Chicago, unforeseen circumstances led them to share their comprehensive business strategy, key metrics, and engage in a dynamic Q&A session with listeners. This episode offers an in-depth look into the podcast's growth, branding, and future aspirations.

Earnings Presentation

Brand Strategy

At the heart of Jack and Nick's success lies a well-defined brand strategy centered around the single word: "Brighter." This concept encapsulates their mission to make listeners both smarter and happier. As Jack explains, “Brighter has two meanings, and that's what we try to do every day. We try to make you smarter and we try to make you feel better” (12:45). This dual focus influences every aspect of their operations, from content creation to merchandising and partnerships.

Business Wins

The hosts celebrate several milestones from the second quarter, including:

• Award Nominations: Their segment, The Best Idea Yet, was nominated for an Ambie Award. Although they didn't win, securing a meeting with Guy Raz from How I Built This was a significant achievement.

• Webby Award: The Best One Yet won a Webby Award the previous year, reinforcing their position as a leading business podcast.

• Show Performance: Their new weekly show, The Best Idea Yet, has shown impressive growth, with the latest month recording the highest number of downloads to date. They also hinted at being greenlit for a second season, adding to their list of accomplishments.

Social Media Strategy and Growth

Acknowledging the challenges they've faced with social media, Jack and Nick share their revamped approach that led to a 75% increase in Instagram followers over the last 90 days. Hiring a creative director, Rachel Hower, played a pivotal role in this transformation. Jack notes, “We’ve got rocks that we must make happen every day. Three social media posts, two videos, and one static post. We don’t do anything else on social until those three things are done” (25:30). This disciplined strategy has been instrumental in converting social followers into podcast listeners.

Audience Survey Insights

Insights from their May audience survey revealed that their listeners, whom they affectionately term "ambitious zillennials," predominantly fall between 28-34 years old and skew significantly female. Jack humorously adds, “You probably are wearing Lululemon and ate at Chipotle twice in the last week” (35:10). Recommendations from friends remain the top method through which new listeners discover their podcast, underscoring the importance of word-of-mouth marketing.

Marketing Highlights: Viral Micro Influencer Post

A standout moment discussed was a viral TikTok post by a micro-influencer, a yeti from New York, who recommended The Best One Yet alongside another podcast for professional growth. This single post resulted in a million views and a substantial spike in podcast downloads, catapulting them to number 29 on the overall podcast charts on May 23, 2025—the anniversary of their first episode.

Future Goals and Plans

Looking ahead, Jack and Nick are ambitious in their plans, outlining four major goals:

1. Live Tour
2. Book Publication
3. Product Development
4. Movie Project

They invite their audience to participate by sharing preferences and ideas, emphasizing their commitment to community engagement and continuous growth.

Q&A Session Highlights

The episode features an engaging Q&A segment where Jack and Nick address questions from their listeners:

• Personal Takeaways: Todd Coven Suarez shared a personal resonance with a takeaway about not being a people pleaser, relating it to their discussion on McDonald's menu strategy. Jack reflects, “I have grown up a people pleaser my entire life... I got to take care of myself or else I'm going to be grumpy” (50:15).

• Catchphrases and Branding: Another listener, James from Buffalo, appreciates the catchphrase “Bad retail is dead,” highlighting its impact and relevance in today’s market disrupted by online direct-to-consumer models.

• Innovative Gifting Ideas: Addressing a unique question about gifting stocks to infants, Jack elaborates on the concept as a bridge between pop culture and business, aiming to instill financial awareness from a young age. He states, “That is a beautiful pop biz experience... I'm excited to teach him that early on” (1:05:30).

Conclusion

The Best One Yet episode titled "$TBOY Update" offers a transparent and comprehensive look into the podcast's business operations, growth strategies, and future ambitions. By sharing their first-ever earnings presentation and engaging directly with their audience through a Q&A session, Jack and Nick demonstrate their commitment to building a community-centric and insightful business podcast.

For those interested in visual elements like charts and graphs mentioned during the episode, it's recommended to watch the accompanying video available on their YouTube channel.