Jack (0:00)

Hey, Eddies, it's Jack. And it's only Jack today because unfortunately, Nick shingles progressed to something worse. Viral meningitis. Nick is currently at the hospital and he's receiving excellent care. And he'll be back at his home in San Francisco probably later today. But his doctors say it's very important he gets at least a few days of rest before he can jump back on the mics. Classic Nick. When I talked to him yesterday morning, one of the first things he thought of was you, our listeners. He never wants to leave you hanging, and neither do I. But we have to leave you hanging from the regular show today because Nick needs his rest and recuperation. If you want to send Nick a message, he reads every comment on YouTube, on Instagram, and on Spotify. And I know your messages will lift his spirits tremendously. I did talk to Nick last night, and he's getting excellent care, and I can tell already he. He's getting better. I told Nick yesterday morning that I had an awesome plan for today's show. In place of our regular T Boy programming, we're going to publish the T Boy quarterly earnings presentation we did at our Chicago live show. It was a fantastic segment. We were planning to keep it just for the live audience, but considering the circumstances and considering its earnings season, we. We thought today was the perfect day to drop this episode. We share information about the company we've never shared before. By the way, it's a highly visual presentation with charts and graphs, so if you want to see it, check out the video on our YouTube. We put a link in the episode description. We talk in this episode about how the business is going, our strategy, our marketing, and all the wins to celebrate. All right. I feel kind of naked without Nick here, so I'm gonna kick it back over to Nick and Jack live from Chicago. Nick and I both agree this is the best one yet. Fifteen years before this song, two boys from the Northeast met in the dorm. They had an idea to cause a cultural storm. It's the best one yet, but the best is the norm. Jack, Nick, that's it. I don't even think they need to practice. 50%. That's a fat tip. T boy city on your at Liz if you know, you know. Cause we read to go. We can't wait no more. So just start the. Start the show. Start the show. First, a quick word from our sponsor, Airbnb Yetis. Our show actually started as a side hustle over 10 years ago. It began in secret. Outside of our bank jobs, we were worried we'd get fired. So we didn't tell our bosses and we even left our names off the website. Now, that was our side hustle, a media startup. But there are other side hustles that are a lot less risky than that and that have 0% chance of getting you fired. Like being a host on Airbnb. In this economy, it's a fun and rewarding way to make money off the thing you're already paying for your house or your apartment. I've hosted two previous apartments and my current chalet on Airbnb. And when no one's using it, why not welcome a family, a couple that just got engaged? You already have an Airbnb. You just didn't realize it yet. Your home might be worth more than you think. Find out how much@airbnb.com host we are supported by Vital Proteins Yeties. Vital Proteins Collagen Peptides is a supplement that has four benefits all in one, helping support healthy hair, skin, nails, bones and joints. And I'm a proud power user. I put the mocha or chocolate flavored Vital Proteins collagen in every mug of coffee I've drank so far this year. I threw some into a pancake mix. Cause like, why the heck not? Jack, by taking collagen peptides daily, you can help support your hair, skin, nail, bone and joint health. So get 20% off by going to vitalproteins.com and entering promo code code T Boy at checkout. That's vitalproteins.com promo code T Boy for 20% off. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. We figured it was apropel. If we're going to deliver our quarterly earnings report. Yes, yes, yes. We should suit up. Absolutely. Introducing the first ever T Boy quarterly earnings report. Now, as with every earnings report that we do, we kick it off by sprinkling on a little context and explaining to you our brand strategy. The first thing Jack and I did when we spun our show back out of Robinhood to get back to entrepreneurship was brand strategy. We had to figure out what our brand was. Because a brand isn't a description like a snack. It's a feeling like the best one yet. And when we did our brand strategy, we discovered we had four value propositions which led to four personality words, which led to one value proposition which laddered up to one single word. Brighter. Brighter. Everything we do is about making you feel brighter in both senses of the word, smarter and happier. It was a borderline therapeutic exercise that Nick and I did. It was just. We highly recommend it because we're much more than just financial news. We're something different. Like Nick said, we're a feeling. And the word brighter is the perfect word to describe what we're trying to do, because brighter has two meanings, and that's what we try to do every day. We try to make you smarter and we try to make you feel better. We use brighter when we're launching merch, when we're building a new partnership, or when we're doing the show. It affects everything we do. We use it to help us make decisions. And when we're on the fence, we ask ourselves, will this make our audience feel brighter? So let's celebrate some wins from the second quarter. Our second show, the Best Idea yet, was nominated for an Ambie Award. We didn't win. Yeah, we lost. But we met the guy who won. None other than Guy Raz from How I Built this. And we got his number and we had lunch with him and got some fantastic advice. And his was the first podcast we'd ever listened to 10 years ago. So that was a win. And Nick got to look fabulous on the red carpet. I rehearsed. I rehearsed. And don't forget, this show, the Best One yet, won the Webby Award last year. Thanks to all best business podcasts. Thanks to them. Thanks to them. But, Jack, let's back up a little bit. Sprinkle on some more context. Our new weekly show, the Best Idea Yet. It launched a few months ago, and it was a costly endeavor to launch a show. We got 10 people working on this show. Fact check and researching sound effects. It is a cinematic experience to bring these stories of viral products to your ears. This month, we hope to break even on the Best Idea yet and then enter profit territory. But, man, the show is doing really well. We're really excited. Last month, we had the most downloads ever for the Best Idea yet, which is the critical metric we measure by. Oh, by the way, Confidential. We haven't shared this yet. We got greenlit for a second season. There we go. Also kind of funny, Confidential. But the top episode right now is the Dr. Pepper one. Just thought we should tell that to you. Although we really like the episode that's the least listened to, which is about the Oregon Trail. They're both fantastic. What's next? So social media has been a challenge for us. Honestly, it's our greatest weakness. With social media, our podcast audience has always been way bigger than our social following. We believe we have a fantastic show but transforming that into social clips has never quite cleared clicked for us until recently. So we invested in it. We hired an incredible creative director who runs our social media, Rachel Hower. She's scampering around somewhere right now. She's done. Where is she? An amazing job. There she is. And we'll share with you some of the strategy that we find working because in the last 90 days the Instagram following has jumped 75%. Insane. Yeah. Now we want to talk quickly about something that our coach from college taught us, which is the difference between rocks and sand. Yes, rocks and sand. You have a cup which is the amount of time in your day. If you do the sand first and then try to put the rocks in it won't fit. Nope. But if you do the important things first, the rocks prioritize that we found there's room for the sand afterwards. Our rocks is producing the pot every day. It is the absolute priority. It's our full time job. We absolutely love doing it and can't believe it's our career. Absolutely. Only after that do we consider other business development things. Only after that do we answer emails and get back to our fans who DM us. And it's the same with social media. We've decided that there are rocks that we must make happen every day. Three social media posts, two videos and one static post. We don't do anything else on social until those three things are done. And adhering to that rocks and sand rule for social in the last 90 days has already paid off. So the two reels that Rachel posts on Instagram, those find new listeners who've never heard of the best one yet. After being satisfied by the video, they click our profile, they check out our grid, they see our static carousels, the four stories we cover every day, they're like damn, this is this account's follow worthy. Hopefully they listen to an episode at some point and become fans. We'll see them at the next live show. It's going great. Now we also wanted to share some highlights from an audience survey that we did in May. Thank you. If you completed the survey. So who are you? We actually have a term for you. You're not just the besties and the yetis. We see you all as ambitious zillennials and odds are our average listener is between 2834 years old. We actually over index on women compared to other business news shows. Significantly and statistically speaking, you probably are wearing Lululemon and ate at Chipotle twice in the last week. Raise Your hand. If that's not the case, that's purely anecdotal, Nick. Yeah, that's true. That's true. Margin of error. One sweetgreen. That's awesome. So we actually want to find out how people discover us. And for new listeners, it was recommendations from friends. This is why we ask. In every podcast hyh tboy in your life, you need a cta. Jack and I go through a CTA at the end of every show. A CTA is a call to action. And when Jack and I say, h y H T b o y, have you had the best one yet? This is why. This is why. And we thank you to everyone who's helped us grow the show. And in your own life, it always helps to ask. It never costs you anything to ask. Now, this next slide is really exciting. Yeah. This is our follower account on Spotify, which is neck and neck with Apple as our top platform. We were growing steadily going into late March. Excuse me, going into late May. And then something happen. That's a hockey stick. That would make the Blackhawks jealous. And the rate of growth after that event in late May has been better than ever before. I'm sorry. It would make the Red Wings jealous. You know, the Blackhawks are better than the Wings. So what happened on May 23, 2025? Well, micro influencers happened. First of all, it wasn't just Spotify where we saw this bump. We must have seen it on Apple, too, because we hit number 29 on the overall podcast charts that day. Now, I should point out, May 23rd is this podcast birthday. Very nice. We had our first episode in May 23, 2018. Congratulations. So for all the astrologists out there, that's probably the reason. Yeah, we're Cancer Gemini. But we also noticed this post which went viral. It's a yeti from New York who we bumped into in Washington Square park once. We must have said something good, because she went onto her TikTok and said, to get ahead at work, she recommends listening to two podcasts. We were one of them. And that led to a million views of her TikTok, which actually translates into podcast downloads for the show. And we've talked about micro influencers before. It is a powerful medium. It was insane. Our most successful marketing effort, Nick and I had nothing to do with. Meanwhile, we do other marketing efforts. So it's a big goal of ours in the second half to explore this further. But Jack and I always have big goals. When we're not dealing with the rock and the sand, we grab a drink and we think, what do we want to do? That's big. And we've got four big goals on the agenda. Here we are. Live. Tour, book, product, movie. That's all we're gonna say about it. But if you've got a preference. If you've got a preference, shoot us a dmoypod because we want to hear it. We're very hard at work at all these ideas. Oh, we can adjourn the quarterly earnings call. No, no, no. Because the lawyers. Yeah, we got to do the thing with the Q and A. The SEC is going to come. The SEC requires that we take questions from the audience for the quarterly earnings before the Q and A. We got a quick word from our sponsors. ZipRecruiter. Yetis nothing worse than menu paralysis. You go to a restaurant and then you can't decide salmon or chicken. Did you hear about the paella special? Wait a second. They have pizza too. It just stinks when you got too many options. Well, the same applies if you're a business owner who's hiring. We've posted jobs before and gotten so many applications, we don't even know where to start. True story. We don't have an HR team. It's just us. It can be overwhelming to have too many candidates to sort through. But you're in luck. ZipRecruiter now gives you the power to proactively find and connect with the best candidates quickly. How? Through their innovative resume database. 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Honestly, if we could do it all over, we would probably invest in our own less bootleggy Internet. If you need to connect your small business, you need AT&T business. They make connecting easy. Actually, they make so many things easy, which is the main thing you want in a provider. Less time stressing, more time for you to work on your business. And yetis, there's never enough time. So start a business, live your dream, and wake up to the power of ATT business. Business.att.com we're going to take three questions. We have the operators handing around a microphone. Please raise your hand if you have a question for us about the business, about podcasting, about life, careers, any questions at all? All right, we've got one right over here in the middle. Thank you, Rachel. Todd Coven Suarez from lovely Chicago, Illinois. Thank you, fellow Michigan alum as well. Go blue from Ross. Go blue. Question. So you mentioned that you have almost done 2,000 episodes, so that equates to just about 6,000 takeaways under my math. Out of all those takeaways, which one do you believe resonates with your life and your life motto the most and why? So I can answer this one first. We covered McDonald's, which announced a few years ago they were taking salads off of the menu. And our takeaway was that you can't be a people pleaser. You can't be a people pleaser. Basically, McDonald's was trying to make everyone happy. They're like, okay, we got the fried chicken sandwich, we got the double Big Mac, and we'll give the salads to those who want salads. Turned out people didn't want salads from McDonald's. And them trying to please everybody was hurting their ability to please their real fans who wanted their greatest hit, some Chicken McNuggets. Honestly, I have grown up a people pleaser my entire life. My dad raised me to be a people pleaser, not knowing it, but he told me that I am third. That was a book that he wanted me to read. God's First Family second. I am third. And so honestly, as a result, I put others needs above mine. So that was really personal to me. And I realized you've probably heard the expression, you got to put your mask on before the others. The airplane tells you that I got to take care of myself or else I'm going to be grumpy. Yeah, when I'm going to be grumpy. Jerseys. Jack just did it to please me, basically. Sorry for Dominating that answer, my favorite is one that became a catchphrase because people have said it to me when we've seen them, which is, retail is not dead. Bad retail is dead. And Molly and I will, like, walk into a store sometimes, and I'll be like, you know, look at this place. You see, Retail's not dead. And this was around the area that Casper Mattress and Barbie Parker and everyone was disrupting with online D2C. Retail wasn't dead. Just bad retail was dead. Thank you for the question. And go blue. Hey, guys, how's it going? Is that James? It's James, yeah. Quick question to the audience. How many dinks are in here? Okay. It's a dink fest. A lot of dinks. You dink heads. Well, any sinks in the audience. There we go. Wait, are there any sitcoms in the audience? Any dink wads? A double dink wad ass. There are a few acronyms. Nick, what's sitcom again? Single income. We'll get back to you on the rest of the. James, what's the question? Man from Buffalo. All right, this is James from Buffalo. I have a question here for the third son that you had. I believe that Nick, you gifted him stock into his Roth IRA. I did a 529 plan donation of Crocs stock, because I know this kid's gonna be Crocs deep in, like, a year. He's only six months old, and we already have somehow had to buy him three pairs of Crocs. Jack's a subscriber to Crocs, and that's not even an option. So my question is this. Where did you guys get that idea from? Because I'd never heard of that. It's not very common. And for any of these dinks that are going to convert to having kids, what are some other gifts that you would recommend giving your best friend, your kids at that stage of infancy? I think the idea came from the category of our show, which is the way Jack and I think we call our category Pop biz. The intersection of pop culture, business, and the idea of celebrating your best friend's son's birth with a stock, to us, feels like pop biz. That is bridging a cultural concept with a business one. And when you choose a stock that's not a boring one, but Crocs, which the kid's actually going to wear, and one day Jack can explain to him, yeah, you have this in your portfolio. You're wearing it because you got it 18 years ago. That is a beautiful pop biz experience. I think it's an amazing thing that we get to own parts of companies and get wealthier that way. I always think like a dollar saved isn't a dollar saved. It's a dollar put into the stock market which is gonna double in seven years. Like it's crazy and it's a wonderful thing. And I want Wilder to know that his favorite movie on Disney cars, he owns part of the company and I'm excited to teach him that early on. So that's where it all came from. Yeah. James, thank you very much for the question and the last earnings question. Brian Spencer, hometown, Arlington Heights, Illinois. Social is. I'm just kidding. My question to you. I've listened to the show for years and I feel like maybe I'm just like hitting on this because I just live here. I feel like you have shout outs from Chicago almost every episode. There's, there's a there there or like a lot from Illinois in general. Do you know why that is? Is it just because we do logistics? Chicago does logistics. That's all I needed. Phenomenal. Thank you for the question. And thus we adjourn the T. Boy, second quarter earnings report. You're here. Thank you. Now time for the best fact yet. This one sent in by Jack from Brattleboro, Vermont. And it's actually about Nick. Did you notice that Nick spells his full name differently? He spells Nicholas N, I, C, O, L, A, S. Usually Nicholas has an H in there, but Nick dropped the H. And it wasn't his parents decision, it was Nick's decision. Seven year old Nick was a huge fan of hockey and he noticed that the Russian players who were just joining the NHL post Cold War spelled their name Nicholas different than Americans spelled Nicholas. So Nick insisted to his parents that he dropped the H and do it the way the Russians did. Now another reason Nick did it is because he likes to avoid cliche. So he changed his name spelling so as not to be too expected. And that's actually one of the reasons this is a great show. Nick's demand for originality. If I write a sentence and it's got a cliche in there, Nick edits everything that I script for the show and he always insists that it not come off as a cliche, it not come off as unexpected. And if there's a moment in the show that you're laughing at, it's probably this part of Nick that's making you laugh right there. All right, Yetis, you look fantastic. And Nick, I know you're listening. You look fantastic too. Yetis, I instructed Nick to watch all three Lord of the Rings movies while he's recovering in the hospital, so get ready for an unusual number of references to Gollum and Smeagol and elves next week when he's back. We've got another special episode coming tomorrow. It's also fantastic. I will see you then. In the meantime, tell your buddies. Hyh tboi have you heard the best one yet? If you know, you know. Nick and I will see you tomorrow. But before we go, Happy Birthday to Pia Irene Marie in the Philippines who loves talking T boy with her favorite sister. And Happy Birthday to Chad and Grant borylski in Windsor, California. This father and son birthday duo turns 48 and 7 on the same day and they just got a new puppy with the same birthday. Just kidding about that last part. I don't know when the burpee's birthday is. Send in a shout out when that puppy turns two. And Happy Birthday to Morgan Schroeder AKA Martha's Vineyard's Fairy Cheese Mother in Edgarttown, Massachusetts. And Happy six year anniversary to Praveen Hazelby in Hazel Park, Michigan. And a big shout out to Molly, Nick's wife from just outside Boston who's an absolute trooper right now. And finally, a big shout out to Nicholas from New York, New York. I love this guy and if you do too, drop a comment for him right here. He's crushing it in his recovery, but he would love to hear from you. And to anyone else who's celebrating something today, make it a T boy. Celebrate the wins. This is Jack. I own stocks of Kroc in Disney, Nick owns stock in Lululemon and we both own stock in Chipotle. If you like the best one yet, you can listen ad free right now by joining Wondery and the Wondery app or on Apple Podcasts. Prime members can listen ad free on Amazon Music. And before you go, tell us a little bit about yourself by filling out a short survey@wondery.com survey we want to get to know you. These days, clients want it all. A slick looking site that can run their business and scale with their success. The good news? That's exactly what WIX Studio is built for. Plan out your client's whole site in seconds with AI powered site mapping and wireframing. Then when everyone's on the same page, jump into the creative starting off in Figma and exporting it in a click or in the WIX Studio Editor with precise layouting tools like Grid Stack and Flexbox. Go above and beyond the brief with no code animations, custom CSS and built in business solutions and make your whole vision responsive in a click. And there's zero need to break a sweat when clients grow fast. A dynamic CMS with global design settings and reusable assets lets you turn one page into hundreds, design smoother and deliver sooner. Go to wixstudio.com.