White Lotus’ szn finale is Sunday… and HBO’s drip strategy is beating Netflix’s drop.

The best way to understand Trump’s trade war nuclear bomb?... The $324 iPhone tariff.

Coach’s handbag stores are adding ice cream bars?... Because “dwell time” leads to “sell time.”

Plus, Buffalo Wild Wings invented March Madness smart-glasses that beat Apple’s Vision Pro…

$WBD $NFLX $TPR $AAPL $NKE $SPY

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… 📱iPhone: The Device Steve Jobs Didn’t Want to Build.

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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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Episodes drop weekly. It’s The Best Idea Yet.

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