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This is Nick, this is Jack. Welcome back. It is Monday, January 12, and today's pod is the best one yet. This is a T boy.
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The top three pop business news stories you need to know today.
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Welcome back to the coolest place in capitalism. Update. Last week our live show in Austin was sold out.
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This week our live show in Los Angeles is sold out in D.C. and New York City.
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Jack, buy your tickets fast because they're running out too and we want to see you live.
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We got a link in the episode description to buy those tickets, so snag your tickets.
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In the meantime, Jack, three fantastic stories for today's T boy. What do we got on the show?
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For our first story, it's Nike because Nike just launched a shoe that connects to your brain. Literally.
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Literally. But it's already sold out because this is a Paul Revere product.
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For our second story, Mark Zuckerberg just announced two nuclear power deals that caused the stocks of those nuclear companies to jump by 18% because Meta's building one.
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Data center that needs the electricity of five Vermonts.
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And our third and final story. Happy birthday to New York City's congestion pricing scheme.
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You're looking great over there.
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It launched one year ago. Was it fantastic or has it been a disaster?
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Jack and I just got the data so we will dive in T boy style.
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But yetis, before we hit that wonderful mix of stories, I mean, now that's.
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How you start a week. No one else is starting the week like that.
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Jack, I will start exercising every day and do it every day this year except leg day.
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Jack, I will stop consuming alcohol except for mouthwash with I think includes alcohol.
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I will start a journaling routine and a meditation routine and run a and a half marathon and go gluten free and test out not having dairy combined besties.
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If you're feeling a New Year's peer pressure, we have a resolution idea that won't fail ya.
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Because our New Year's resolution only lasts this month. It's called Planuary.
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Planuary. Basically you plan all your trips and travel for the whole year in just the month of January.
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All right, I just finished Planuary. In April, I'm flying with a family to Florida. In June, I'm finally doing my honeymoon in Italy. And in August we're doing a family vacation in Block Island. And in November, I'm going back to New York City for a weekend.
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Well, Jack, we are planning a trip to Italy too in August, but I think if we go at the same time, it's a write off, right? Yeah.
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Yes. So you should come in June, I guess.
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Besties. All of this travel booking, it was a doozy on the January credit card statements, wasn't it? Jack?
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No joke. I actually hit my limit on my credit card. Something I've never done before because I bought four trips in one month.
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Jack, I thought we learned a calculus. The limit does not exist.
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Yes, it very much does. You flunked finance class.
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Besties. It feels fantastic to have the full year planned thanks to Planuary.
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And we got good rates for airfare because we booked so early.
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Cause you can't build without a plan. Never forget our favorite quote from Yokey Berra.
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If you don't know where you're going, you'll end up someplace else.
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Perfectly said, Jay.
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Although now that I have kids, I end up someplace else, even if I.
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Know where I'm going. Yetis, if Planuary's not your back, try our other resolution. Pie. January PI January.
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It's like dry January, but instead of no alcohol, you.
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It's only pie if you know, you know. Happy Planuary. To all those who celebrate. Jack, what's it up?
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Fifteen years before this song, two boys from the Northeast met in the dorm. They had an idea that caused a cultural storm. It's the best one yet, but the best is the norm. Jack.
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Nick.
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That's it. I don't even think they need to practice. 50%. That's a fat tip. T Boy City on your @ Liz, if you low, you know cause we read to go we can't wait no.
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More so just start the.
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Show. Start the.
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Show. First, a quick word from our.
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Fin, AI, not every sale happens at the register. Before AT&T business Wireless, checking out customers on our mobile POS systems took too long. Basically a staring contest where everyone loses. It's crazy what people will say during an awkward silence. Now transactions are done before the silence takes hold. That means I can focus on the task at Hand and make an extra sale or two. Sometimes I do miss the bonding.
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Time. Sometimes AT&T business wireless connecting changes.
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Everything. For our first story, Nike just launched the first ever mind altering shoe last week and it sold out in.
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Minutes. But Nike is facing an even bigger challenge. Have we hit peak.
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Sneaker? Pull up the IR jack. Nike stock fallen each of the last four years. It's down 63% from its all time high. Thanks for giving it to me as a Christmas gift the other.
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Week. That was a poorly timed.
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Gift. I'm sorry you got to time the market better when you're gifting me.
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Stockjack. Yeah, Nike's looking less Michael Jordan, more Tony Kukoch, if you know what I.
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Mean. Scottie Pippen, we know you're listening and we know you laugh just now.
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But the new CEO of Nike, Elliot Hill, is determined to get Nike's edge.
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Back. Over the last year, he's invested billions into the Nike sports research lab that had languished under the previous.
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CEO. And the fruits of those R and D labors are beginning to launch starting last week. With the Mind 001 and the.
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Mind 002, we're talking 95 bucks for the slip on version one, 45 bucks for the sneaker version. And what do they look like.
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Jack? Well, they're wild. They look like Crocs but with 22 tiny little balls on the.
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Sole. Those balls are 22 nodes on the soles that as they put it, move in a piston like rhythm to activate key pressure point areas connected to sen sensory regions of the.
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Brain. Translation a mind altering shoe. So yeah, it sold out in.
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Minutes. And the purpose, well, as the PhDs put it, scientifically activate your brain through foot pressure points so that you feel.
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Present. 22 strategic little masseuses under each foot, pushing your feet on each step. Sounds pretty amazing.
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Actually. That's how we see it. The early reviews, by the way, in case you're curious. They didn't change the wearer's brain, did they.
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Jack? No, but they made the wearer's steps feel more intentional. Yes, I'm into that. I want to try these.
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Out. Tony Kukoc, if you're listening, you may want to try them.
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Out. So it is a big year for Nike. You got the Olympics, you got the World cup and they're kicking off the year with mind altering sneaker.
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Launch. But it's also super tough timing for Nike right now because here's the big question. Have we hit peak sneaker? Have we hit peak.
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Sneak? Nike stock was downgraded last week and so was its rival.
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Adidas. And the reason? Well, bank of America analysts say that the end of the 20 year casual cycle has happened. Basically, we've reached the pinnacle of chill.
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Now. We're past the pinnacle of.
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Chill. Yeah, you're.
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Right. These investment bankers said that since 2006 we have gone more casual as a society when it comes to our.
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Clothing. Slacks are out, lichens are in. But that's ending. The era of sneakers at work is over. And we know this because. I've seen Jack's.
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Closet. Right, Jack When Nick and I launched our Full Hustle media company, it was the summer of 2008. All I wore to work every day was stretchy.
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Pants. Jack would begin every business and he'd be like, you gotta feel these.
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Khakis. They were lululem in ABC pants. And they were stretchy, they were comfortable, they were casual, but they were good enough for.
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Work. You bought eight of them that summer, if I remember correctly. Jack, how many have you bought though in the last year or two? None.
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None. So I'm a data point in this investment bank and yeah, I haven't bought as many sneakers.
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Either. We may be past peak sneak. So besties. Nike investors aren't just worried about competition from on Asics and Hoka.
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Right? Nike investors are worried that you might not buy sneakers like you used.
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To. Bank of America saying, hey, loafers, monk straps, chukkas, those are the shoes making a comeback.
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Right? I don't know about.
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Chunk. Can't go wrong with good desert.
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Boot, Jack, but this investment bank warning reveals the real value of Nike's mind altering sneakers. It's not about the.
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Sneakers. It's about our takeaway. So Jack, what's the takeaway for our buddies over at.
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Nike? This is a shock and awe campaign. It's not about sales. It's about the.
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Signal. Yetis Nike's mind altering shoes sold out. But it will never be a big source of their revenue in our.
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Opinion. Sometimes it's not about what the product sells, it's about what the product.
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Signals. This shoe signals that Nike is really about mindfulness, longevity, health and.
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Innovation. It shows that while other brands return to nostalgia, which is easy, Nike is pivoting to novelty with big R.
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And D at the same time. Nike just unveiled their winter coat that inflates when you need it to be warm. Team USA is wearing them next.
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Month. In the Olympics, you push a button and it inflates with air to provide extra insulation. That's wild.
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Jack. Add it all up. A mind altering shoe and a self puffing.
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Jacket. It's a shock and awe campaign that would make Donald Rumsfeld the sneaker. Competition is shocked and consumers are.
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Awed. For our second story, Zuck just issued a Meta press release that said the words nuclear power 40.
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Times. Tech companies are now nuclear companies, but to what.
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End? Now, Yeti, since half of you have watched Chernobyl on hbo, that was such a good show. Definitely sprinkle on some context for you. Madden is not building nuclear power plants and they are not investing in power plants.
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Either. But on Friday, they promise to buy nuclear electricity if those nuclear power plants get built by someone else. And that is actually.
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Huge. Meta just promised to splurge on nuclear juice for 20 years from nuclear plants in Ohio and.
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Pennsylvania. And with a blue chip financial commitment like that, investors will happily provide money to two startups to build next generation nuclear power plants in Ohio and.
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Pennsylvania. And those companies, they are Vstra and Oklo, whose stocks rose over.
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18%. Zuckerberg has gone full on radioactive.
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Nick. Oh, he's glowing.
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Baby. Plutonium.
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234. Whatever it is. This is Meta's third and fourth nuclear deal. Who would have thought.
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This? What we're saying is Meta is now one of the biggest buyers of nuclear power in American history. That's according to the.
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Company. Actually, fission is the new poking. So, besties, before we go any further, we should issue a quick reminder on why Meta, a company that does software apps and get Ready with me videos, needs nuclear.
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Plants. Back in the day, this would have been absurd, because back in the day, Facebook's mission was connecting people. But then Facebook dropped the Facebook and rebranded to Meta. The mission became the Metaverse, and.
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The Metaverse didn't work out. So now Meta's mission is build personal superintelligence for.
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Everyone. Superintelligence is Zuckerberg's word for AI that's so intelligent, it's as smart as.
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Humans. But here's the problem. Using an AI chatbot requires 10 times more energy than using Google.
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Search. Which is why Zuckerberg needs nuclear power power.
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Plants. Yeah, Instagram's AI is.
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Thirsty. And Zuck is also going full Hollywood with these data.
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Centers. Oh, these are crazy.
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Names. The data center he's building in Ohio is called Prometheus and needs more electricity to run than the entire state of.
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Maine. The other data center, Zuck's building in Louisiana, is named Hyperion. It'll be the size of Manhattan. And get this, it requires the same electricity as 5 Vermonts, and both.
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Will be Powered by nuclear power plants. All just to power your.
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Chat. We're running out of New England states to share as like context.
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Here. New York City sized data centers and brand new power plants. This is why our GDP is.
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Growing. Yeah, it sucks. Nuke budget. Jack, what's the takeaway for our buddies over in.
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Nuclear? The $1 trillion question in Menlo park right now is how will Meta make money on.
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AI? Yetis Zuckerberg is treating this race to superintelligence as the race of his.
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Life. He's paying people 100 million dol a year salaries. True story. He's acquired multiple AI startups, scale.
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AI last year and Manus AI last.
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Week. He's building data centers the size of New York City and he's even funding brand new nuclear power.
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Plants. But here's the spoiler. Zuck hasn't even figured out what the AI business model is.
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Yet. Yes, Meta does have a chatbot. It's called Meta AI. It's like ChatGPT in Gemini. But it's free. It doesn't make.
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Money. And yes, yes, Zuck's also starting to make money selling AI Ray Ban eyeglasses out.
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There. Or maybe he's doing all this AI just to help advertisers buy ads on Instagram and target us swipers.
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Better. Honestly, Jack, it's probably all the above. The one trillion dollar question in Menlo park right now, how will Meta make money on AI? Now a quick word from our.
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Big. For our third and final story, New York City's congestion pricing just turned one year old. Happy, happy birthday, Jack. How did it.
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Work? The data shows it's been a huge.
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Success. Oh, it.
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Worked. But there's a surprising reason you haven't heard anything about this story in the last.
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Year. Yetis. One year ago, New York City began charging most drivers a fee to take their car into Manhattan below 60th.
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Street. It was the country's first ever congestion pricing fee. During the peak hours, Monday through Friday, it cost you nine bucks. If you drove your car into the biggest city in America, they would scan your license plate and send you a.
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Bill. Cha ching. That's.
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Costly. It's only $2 to enter during off peak.
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Hours. So as you can imagine, people in New Jersey and Westchester hated this concept with the fiery passion of an angry jets.
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Fan. But econ professors and urban policy majors love this policy with a fiery.
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Passion. Well, one year later, the results are in. And what are we looking at.
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Jack? To quote Upper West Sider Jerry Seinfeld, actually, Jerry's from Queens. I thought the numbers look.
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Fantastic. He moved. I guess you didn't get the address change, Jack. Besties. Let's dive into the number on the most ambitious new city policy.
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Since. Since Bloomberg tried to take away our big gulps. Since $1.
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Pizza. I remember our buddy Timmy got angry about that. Yet the most immediate and obvious impact of this new congestion fee is simple. Fewer.
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Cars. The number of cars entering Manhattan south of 60th street in the last year is down.
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11%. We're talking 73,000 fewer cars every single.
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Day. And there's a lot of trickle down impacts of having fewer cars. First of all, with fewer cars, the traffic moves 4.5% faster than last.
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Year. And with fewer cars, it's quieter. 17% fewer noise complaints from the previous.
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Year. And with Fewer cars, it's safer. 9%. Fewer crashes in New York in which people got seriously.
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Injured.
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Besties. Add it all.
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Up. Fewer Mazdas cruising through Manhattan. Jack, I can actually hear the pigeon singing in Manhattan right.
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Now. Plus those fees added up. The city raised $550 million of badly needed money to invest in public transit and improve the subway, which is 10% more than they expected to.
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Raise. But the best part of the whole situation, turns out it was a surprise profit.
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Puppy. It has not hurt businesses either inside the affected area or outside. It's actually done the.
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Opposite. Get this. There was a 2.4% increase in visitors in the last year simply because they took buses, subways and trains instead of their.
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Cars. We repeat, this fee to enter lower Manhattan did not reduce the number of visitors, it increased.
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It. And if you are coming in, you're also dining out. Table for two at Dorothea.
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Please. This next point is the best evidence we have that the congestion pricing fee has worked. Reservations on open table in Manhattan south of 60th street is up. In the past year, despite the new existence of this congestion fee, businesses.
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Were vocal opponents of this congestion fee. But those complaints appear to have.
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Stopped. But not all critics have become.
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Converts. Good point, Jack. Like some people just don't visit New York anymore like they used to.
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Because it costs nine bucks in and nine bucks out every time they.
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Do. Others who do come in have to pay that nine bucks, which is really.
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Expensive. Every new policy has winners and losers. But net net on its one year birthday, the New York City congestion fee is clearly a huge.
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Win. So Jack, what's the takeaway for our buddies who can now hear those pigeons.
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Singing? We click on bad news. Bad news, not good news. That's why you haven't heard anything about this.
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Story. Yeah, it's the bad news bias. Yeti's a lack of coverage about this economic success story. It actually reveals our bias as humans for negative.
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News. If this New York City congestion fee had failed, you would have seen a million headlines. It would have been all over tv. People would have been all up in the comments like celebrating the.
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Failure. But it succeeded. So you've seen no headlines until this one year.
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Anniversary. You see, news networks know that we humans click on and stop our scroll when we see negative news but not positive news. It's something psychological about.
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Us. So because news is a business, newsrooms ignore the positive news around the world and they focus on sharing the negative news with.
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You. Positive headlines don't get as many clicks, don't make as much money so they focus on the negative news and.
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There are negative consequences of that. Like we could do a whole episode on negative news headlines. Probably be our best.
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Episode. Check a negative news story about negative headlines. Yeah, pretty.
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Meta. It's Meta. But we should be celebrating right now. What is so far a smashing.
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Success. New York City is safer, quieter and a better place to live, work and shop in because of the New York City congestion.
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Fee. One sec. You hear that? It's the pigeons. Jack, can you whip up the takeaways for us to kick off the.
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Week? Nike's mind altering sneakers actually massage your pressure points as you step in.
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Them. But these Nikes ain't about sales, they're about signals. Nike's innovation is back, baby. Shock and Awe.
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Products. For our second story, Meta pledged to buy all the electricity from two new nuclear power plants, all for their.
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AI. But the one trillion dollar question remains. Meta's got the AI apps, the data centers and the power, but no business model.
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Yet. And our third and final story. New York City's congestion fee has been a success by every.
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Measurement. But you haven't heard about it yet because of our society's negative news.
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Bias. But besties, this pod's not over yet. Here's what else you need to know.
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Today. First, the jobs report for December was just published on Friday. 50,000 new jobs added. Last month, the unemployment rate dipped to.
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4.4%. And since it was December's report, we have the whole year 2025, which was actually the weakest year for jobs growth since.
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2020. Now, part of that was immigration. Fewer newcomers equal fewer new.
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Jobs. And part of it was the federal worker layoffs that happened in Washington.
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D.C. and part of it was the sluggish economy for everything nice, not.
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AI. Second, the movie theater industry is still struggling, but IMAX is living its best life with record high.
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Revenues. Now, US Box office sales rose a tad last year, but they're still way down 28% from their pre pandemic.
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Highs. And if you adjust ticket sales for inflation, movie theaters are still 44% below their 2018.
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Highs. But IMAX is bucking the trend. You rather watch a movie at home, but your home can't compete with an IMAX mega.
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Screen. And finally, finally a story about tin can. The landline phone for kids we covered this fall had a major outage on Christmas.
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Day. Okay, but this is a good problem to have. You see, so many kids got tin can landline phones for their Christmas gifts. They all plugged them in and tried them at the same.
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Time. Apparently. And Tin can couldn't handle the massive surge in traffic. So the kids attempts to call their cousin on their Tin can phone didn't work. They dropped.
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Yeah. Tin can, can you hear me now? No, no, we can't. But keep going. Tin Can. You got this, Tin Can. Now time for the best fact yet, which because it's Monday, we're kicking off with some T boy trivia. You ready.
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Jack? Yeah, I actually haven't heard this.
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One. Okay, so here's the trivia. I prepared it for you from over the weekend. Venezuela obviously been in the news big time over the last week, but where does the name of the country Venezuela actually come.
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From? I need a.
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Hint.
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Okay. The name Venezuela is connected to spaghetti and.
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Meatballs.
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Seriously?
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Yeah. Tell me.
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More. Well, you'll hear more on tomorrow's pot and we'll reveal the answer. Yetis, you're looking fantastic today. Especially all for who gave us five star ratings on Spotify and pushed us past 10,000.
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Ratings.
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Finally. There we.
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Go. Okay, now I got an assignment for the Apple listeners out.
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There. What are you thinking.
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Jack? We're at 9.6 thousand reviews on Apple. If we all push right now at the same time. Pause the pod like those fish in Finding Nemo who all pushed down on the net at the same.
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Time. I know what you're.
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Thinking. I think we can get to 10,000 on Apple.
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Too. Jack. I like where your mind's.
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At.
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Besties. Tap that. Five stars. And Jack and I thank you.
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And we'll see you.
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Tomorrow. And before we go, congratulations to Chris and Nee from Long Beach, California. Their first IBO is coming summer 2026. Initial baby offer the best kind of public.
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Offering. Congratulations to Daniel Day from Scottsdale, Arizona who just launched a new app, Tester helps men boost their.
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Testosterone. And congrats on the engagement, Daniel. And a shout out to legendary Eddie Lizzy Horvitz with the big birthday from Cleveland, Ohio, the Paris on the.
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Lake. Happy birthday to Rafa Alvarez Reyes in Milwaukee, Wisconsin. The boys are hoping you get under a 30 golf handicap this.
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Season. Yeah, no pressure, man. And Kayla Zamora down in Austin, Texas is celebrating the best birthday yet. Kayla, we're sorry your husband drop the ball on the tickets to our live show. We hope to be back in Austin with you.
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Soon. And finally, happy 30th birthday to Drew Glappa in Austin, Texas. Lot of besties down there in the Lone Star.
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State. Can't wait to see you at the after.
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Party. And to anyone else who's celebrating something today, make it a T.
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Boy. Celebrate the.
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Wins. This is Jack. I own stock of Crocs, Nick owns stock of Nike, and we both own stock of Apple and Spotify. Acast powers the world's best podcasts. Here's a show that we.
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Recommend A random influencer, a friend who read something somewhere your doctor it can be hard to know where to get trusted health information. Tedhealth is a podcast that will help you focus on the stuff that you actually need to know to live your healthiest life. I'm Dr. Shoshana Ungerliter, a practicing internist, and I share weekly TED talks from certified health experts that break down the questions you're always getting different answers to get the science backed ideas for a healthier you with TEDhealth wherever you.
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Get your podcasts, Acast helps creators launch, grow and monetize their podcasts everywhere.
Episode Title: 🧠 “Air Brain” — Nike’s neuro-sneaker. Zuck’s nuclear reactors. NYC Congestion Pricing’s Birthday. +Planuary
Release Date: January 12, 2026
Hosts: Jack Crivici-Kramer & Nick Martell
In this episode, Jack and Nick unpack three of the hottest business stories you need to know, served with their signature wit and pop-biz punch. From Nike’s futuristic brain-boosting sneakers, to Mark Zuckerberg’s nuclear-powered AI ambitions, to a data-driven look at the impact of Manhattan’s congestion pricing one year in. Plus, they drop some “Planuary” (plan in January) inspiration and poke fun at New Year’s resolutions.
Segment Starts: 04:46
"Sometimes it's not about what the product sells, it's about what the product signals." — Jack (08:43)
"It's a shock and awe campaign that would make Donald Rumsfeld the sneaker. Competition is shocked and consumers are awed." — Nick (09:11)
Segment Starts: 09:19
"But here's the spoiler. Zuck hasn't even figured out what the AI business model is yet." — Jack (12:35)
Segment Starts: 14:48
"Reservations on open table in Manhattan south of 60th street is up. In the past year, despite the new existence of this congestion fee, businesses were vocal opponents of this congestion fee. But those complaints appear to have stopped." — Jack (17:50)
"We click on bad news, not good news. That's why you haven't heard anything about this story." — Jack (18:20)
On Planuary: Planning all yearly travel in January for better deals and less stress.
“It feels fantastic to have the full year planned thanks to Planuary. And we got good rates for airfare because we booked so early.” — Jack (02:37, 02:41)
Humor – Peak Sneaker Market:
"Nike's looking less Michael Jordan, more Tony Kukoc, if you know what I mean." — Jack (05:18)
On Meta’s Energy Needs:
"The data center he's building in Ohio is called Prometheus and needs more electricity to run than the entire state of Maine." — Nick (11:26)
Negative News Bias:
“If this New York City congestion fee had failed, you would have seen a million headlines. It would have been all over TV... but it succeeded, so you've seen no headlines until this one-year anniversary.” — Nick (18:43)
For business listeners, this episode conveys optimism for innovation (Nike and Meta), encouragement to look past media pessimism (NYC’s congestion pricing), and a reminder to proactively plan (Planuary) — all in under 25 minutes, T-boy style.