🏴󠁧󠁢󠁥󠁮󠁧󠁿 “Bank It Like Beckham” — David Beckham’s biz empire. Dirty Soda’s surge. McKinsey’s CEO secret. +Co-CEO Olsen Twins.

Summary

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The Best One Yet - Episode Summary

🏴 “Bank It Like Beckham” — David Beckham’s biz empire. Dirty Soda’s surge. McKinsey’s CEO secret. +Co-CEO Olsen Twins.
Hosts: Jack Crivici-Kramer & Nick Martell
Original Air Date: October 2, 2025

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Episode Overview

This episode delivers the trademark breezy, witty pop-biz analysis “The Best One Yet” is known for. Jack and Nick break down three top stories:

1. The explosive rise of “dirty soda” from Utah to the national beverage scene.
2. Leaked financials unveiling the depth of David Beckham’s $500 million business empire and the role of risk-taking.
3. How consulting giant McKinsey serves as America’s secret CEO training factory, plus the company’s unusual culture of “sparing young with old.”

Sprinkled in are trademark banter, pop culture references (Olsen Twins, Stranger Things, Ryan Reynolds, Kim Kardashian), and a quick survey of trending business news.

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Key Discussion Points and Insights

1. Co-CEOs Are Having a Moment (00:13–02:55)

• Trend Watch: Recent shake-ups at Spotify and Oracle elevate the “Co-CEO” model; Netflix has led with a duo for half a decade. Jack and Nick liken themselves to co-CEOs of the podcast.

  • “CEOs are sharing the burden...They’re going halfsies and as co-CEOs.” — Jack (01:34)
  • “Co-CEOs are basically the Olsen twins of corporate America because they come in pairs, and they’re super trendy right now.” — Jack (02:34)

• Stats & Analysis:

  • Only 1% of public companies have co-CEOs, and such tenures are half as long as solo CEOs.
  • But: Companies led by co-CEOs outperformed the rest of the market by 35%.
    “Companies led by co-CEOs did 35% better than the rest of the stock market.” — Nick (02:28)

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2. Dirty Soda: From Utah Treat to National Craze (05:39–10:16)

• Definition: Dirty soda is soda with cream and flavored syrup—originated at Utah’s Swig in 2010, now a $2 billion franchise.

• Cultural Roots: Unique Utah treat culture fueled by Mormon abstinence from alcohol and coffee; Utahns buy twice as much candy as other Americans.

  • “Salt Lake City does treats...In Utah it is socially acceptable to gift someone a donut.” — Jack (06:05, 06:13)

• Business Boom:

  • Swig, with 140 locations and an 8% sales rise, is called the “Thomas Edison of dirty soda.”
  • Beverage giants leap in: Pepsi launches canned dirty sodas (“Dirty Dew,” cherry-cream Pepsi, mug root beer float-in-a-can); McDonald’s pilots “Dirty Sprite”; Coffee-mate enables DIY blends.

• TikTok Fuel & Gen Z’s Role:

  • Dirty soda is “cheaper than that double-digit latte” and visually perfect for TikTok.
  • Dr. Pepper research: 75% of Gen Zers try a new beverage each month.
  • “Pouring cream into a glass of Coca Cola on ice...Oh, it just kills on TikTok.” — Jack (08:48)
  • “The youths are basically replacing alcoholic cocktails for dirty colas.” — Co-host/Producer (09:46)

• Takeaway: Alcohol consumption is falling to a record low, especially among young people—energy (economic and social) is transferring from alcohol to sugary soda treats.

  • “Sir Isaac Newton taught us that in physics, energy is not destroyed, it is just transferred...Alcohol consumption transferred to dirty soda consumption.” — Jack & Co-host/Producer (10:02, 10:08)

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3. David Beckham’s Billion-Dollar Business Empire (10:16–14:57)

• Origins of Wealth:

  • Beckham’s risk-taking (early pro soccer, bold personal moves, diverse global career) sets the foundation.
  • Married Posh Spice, played in five countries’ top leagues, constantly reinvented his image.
  • “David Beckham’s got so many tattoos, Jack. His wifi password is on his ankle.” — Nick (10:58)

• Financial Highlights:

  • Profits from his holding firm jumped 25% last year to $45 million—more than Snapchat has ever earned in a year (11:24–11:41).
  • Brand deals: Nespresso, Adidas, Pepsi, Stella Artois, Lay’s, and more.
  • Entrepreneur: Eyewear, kid snacks, fragrances, and a video studio (produced his Netflix doc and commercials).
  • “David Beckham’s business deal with MLS in 2007 is considered one of the most financially unique and risky in sports history.” — Jack (12:46)

• The MLS Masterstroke (12:59–13:47):

  • Beckham took a huge pay cut to join LA Galaxy, negotiated an option to buy a future MLS team for $25 million.
  • He exercised this to launch Inter Miami (eventually signing Messi!); now worth $1.2 billion.
  • "David Beckham is Britain’s Ryan Reynolds...but he’s also England’s Kim Kardashian, leveraging his fame into a dozen different brands." — Jack & Co-host/Producer (13:42–13:51)

• Theme: Risk-taking is the uniting thread—each big, risky move (career changes, equity deals) brought multiplied long-term rewards.

  • “At every turn, David Beckham took the risky route, you see.” — Jack (14:07)

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4. McKinsey: America’s CEO Factory (17:04–21:17)

• The “Da Vinci Code” of Corporate Leadership:

  • 18 Fortune 500 CEOs are McKinsey alumni—more than Harvard, Stanford, or MIT can claim.
  • Alumni include: Google’s Sundar Pichai, DoorDash’s Tony Xu, Citi’s Jane Fraser, Morgan Stanley’s James Gorman, and even Pete Buttigieg, Rishi Sunak, Sheryl Sandberg.

• Secret Sauce:

  • McKinsey work is a “finishing school for CEOs”—consultants rotate through global industries, build "pattern recognition," and develop “mastery of the unfamiliar.”
  • “What that changing project routine really teaches you is mastery the unfamiliar.” — Co-host/Producer (19:32)
  • Key to decision-making: McKinsey culture makes young consultants spar with older veterans, fostering constructive dissent.
  • “One key to good decision making is constructive dissent. McKinsey built a culture of skeptics and contrarians.” — Jack & Co-host/Producer (20:23)

• Impact:

  • This debate-rich environment gives 20-somethings the confidence to act and speak like CEOs—empowering future leaders.

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Other Memorable Moments & Quotes

• Olsen Twins Reference: “Dibs on Mary Kate. You’re the other one. I’m blanking on her name right now.” — Jack (02:47)
• Newton’s Law Adapted: “Alcohol consumption transferred to dirty soda consumption.” — Jack (10:08)
• Soccer to Stardom: “The working class kid from East London didn’t play it safe in any aspect of his life.” — Co-host/Producer (14:57)

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Timestamps for Key Segments

| Topic | Start Time | |-----------------------------------------|------------| | Co-CEOs Trend | 00:13 | | Dirty Soda Segment | 05:39 | | Takeaway – Dirty Soda & Alcohol Decline | 10:01 | | David Beckham’s Empire | 10:16 | | Beckham’s MLS Deal | 12:59 | | Takeaway – Beckham’s Risk-taking | 14:07 | | McKinsey as CEO Factory | 17:04 | | Takeaway – McKinsey’s Secret Sauce | 20:13 |

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Bonus: Quick Hits & Fun Facts

• Other News:

  • Government shutdown day two: 750,000 federal workers furloughed, markets largely unfazed (22:03).
  • Amazon launches new Echo devices, Ring cameras, Fire TVs, and a low-cost grocery line (22:32).
  • Viral new windowless private jet with walls turned into screens for enhanced experience and improved fuel efficiency (22:54).

• Best Fact Yet: In memory of Jane Goodall, pioneers in animal cognition and the revelation that chimpanzees use tools just as humans do (23:44–24:35).

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Closing Vibe

True to form, Jack and Nick finish with quips, birthday shoutouts, and a musical, friendly push to “have the best one yet,” blending pop culture, business acumen, and barista-level banter. If you want to impress at the water cooler or over your oatmeal, these are the three stories to drop.

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“Dirty soda is the booming trend of food and beverage...David Beckham makes more money today than he did as a soccer player...And McKinsey is the organization that's produced the most current Fortune 500 CEOs.”
— Jack (21:21–21:59)

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Transcript

[Nick]

This is Nick, this is Jack. It's Thursday, the new Friday, October 2nd. And today's pod is the best one yet. And this is a T boy.

[Jack]

The top three pop business news stories you need to know today.

[Nick]

Yeti's government shutdown, day two.

[Co-host/Producer]

The saga continues.

[Jack]

Wall street seems to be shrugging the whole thing off. Yeah, stocks just hit another record high yesterday.

[Nick]

So besties Jack and I will keep an eye on the shutdown updates and the stock market record highs.

[Co-host/Producer]

But in the meantime, Jack, three fantastic stories for today's pod.

[Jack]

For our first story, the hottest and beverage trend in America is dirty soda.

[Co-host/Producer]

Dirty?

[Jack]

It's soda with cream and a splash of syrup.

[Co-host/Producer]

But that dirty soda trend was invented by Swig in Utah. And it can all be explained by high school physics.

[Jack]

For our second story, details just leaked on David Beckham's $500 million business empire.

[Nick]

So we dove in T boy style.

[Co-host/Producer]

And David Beckham, he now has more cash flow than he has hair flow.

[Jack]

And our third and final story is McKinsey, the king of consulting has a special talent. It is a pipeline for corporate CEOs.

[Co-host/Producer]

So we'll you the McKinsey secret sauce to CEO success.

[Jack]

But Yetis before we hit that wonderful mix of stories.

[Nick]

Oh, what a mix for the new Friday. No one else is doing that mix, Jack.

[Jack]

Speaking of CEOs, Nick, the coolest position on Wall street right now.

[Nick]

It's co CEOs.

[Jack]

Who wants to be a solo CEO these days?

[Nick]

I mean, when you're solo as the.

[Co-host/Producer]

CEO, Jack, everything gets blamed on ya.

[Jack]

So the suits are finally going the way of tag team wrestlers and doubles tennis players.

[Nick]

CEOs are sharing the burden.

[Co-host/Producer]

They're going halfsies and as co CEOs.

[Jack]

This week, Spotify's founder Daniel Ek said that he is stepping down as CEO of the company.

[Co-host/Producer]

His replacement, two CO CEOs.

[Jack]

Last week, Oracle made a similar announcement.

[Nick]

Also two new CO CEOs.

[Jack]

Netflix. They've been run by a couple of.

[Nick]

CE bros for the for the last half decade. Those two dudes? Yeah, they're the ones who greenlit season five of Stranger Things.

[Jack]

Although, full disclosure, Nick and Jack of this podcast.

[Nick]

Uh, yeah, Jack, we're co hosts and co CEOs. Co fo show CE co.

[Jack]

But to sprinkle on some context, according to the Wall Street Journal, co CEOs are not common and they're not well liked either.

[Nick]

It turns out only 1% of public companies even do it. And they only last half as long.

[Co-host/Producer]

As regular solo CEOs do.

[Jack]

But financially, co CEOs are a Profit puppy powerhouse. Push that cha Ching button, Nick.

[Nick]

Companies led by CO CEOs did 35% better than the rest of the stock market.

[Jack]

CO CEOs are basically the Olsen twins.

[Nick]

Of corporate America because they come in.

[Co-host/Producer]

Pairs and they super trendy right now.

[Jack]

Speaking of which, the Olsen twins, they own a fashion brand together.

[Nick]

And what about it, Jack? They're co CEO.

[Jack]

Dibs on Mary Kate. You're the other one. I'm blanking on her name right now.

[Nick]

It's Ashley. If you know, you know. And apparently you don't. Jack, let's get our three stories.

[Intro Voice]

Fifteen years before this song, two boys from the northeast met in a dorm. They had an idea to cause a cultural storm. It's the best one yet. But the best is a norm, Jack. That's it. I don't even think they need to practice. 50%. That's a fat tip. T boy city on your at Liz. If you know, you know. Cause we ready to go. We can't wait no more so just start the show, start the show.

[Nick]

First, a quick word from our sponsor.

[Jack]

AT&T Business Yetis.

[Nick]

Starting your own business, it ain't easy. When we first got our daily newsletter.

[Co-host/Producer]

Off the ground that led to this.

[Nick]

Podcast a decade ago, we definitely did.

[Co-host/Producer]

Not get everything right.

[Jack]

Remember, we initially bummed wifi off of hotel lobbies.

[Nick]

Classic move.

[Jack]

And then the concierge kicked us out. So coffee shop free WI fi became our godsend.

[Nick]

Another latte.

[Jack]

Shout out to all the small business cafe owners. Your WI fi is the real hero.

[Nick]

Oh, what's the code to the bathroom again? Honestly, if we could do it all over, we would prob invest in our.

[Co-host/Producer]

Own less bootleggy Internet.

[Jack]

If you need to connect your small business, you need AT&T business. They make connecting easy. Actually, they make so many things easy.

[Nick]

Which is the main thing you want in a provider. Less time stressing, more time for you.

[Co-host/Producer]

To work on your business.

[Jack]

And yetis, there's never enough time.

[Nick]

So start a business, live your dream.

[Co-host/Producer]

And wake up to the power of ATT business. Business.att.com this show is sponsored by BetterHelp.

[Nick]

You know, Jack, something I thought about in therapy last week.

[Co-host/Producer]

If I were a therapist, I would need my own therapist.

[Jack]

Think of the questions, the venting, the complaints, the tears that we all bring into that leather couch.

[Nick]

I mean, therapist me would need a break for me, you know, relieving other people's trauma every day for work, that.

[Co-host/Producer]

Could be pretty traumatic.

[Jack]

It's secondhand trauma now.

[Nick]

They do get paid to hear it.

[Jack]

But still, I appreciate how welcoming my therapist is to hear all my issues.

[Nick]

Good point. Good point, Jack.

[Co-host/Producer]

Good point.

[Jack]

I appreciate how welcoming my therapist is to my dirty laundry.

[Nick]

So, besties, since October 10th is World.

[Co-host/Producer]

Mental Health Day, we'd like to thank.

[Jack]

Those therapists, our therapists, Better Help Therapists have helped over 5 million people like us on every issue you could imagine.

[Nick]

And we've learned that simply saying out.

[Co-host/Producer]

Loud what we could have never articulated before that could change your life.

[Jack]

Better help has 12 plus years of helping people say what they've only thought but never said.

[Co-host/Producer]

So just fill out a questionnaire and BetterHelp finds you the right fit. From 30,000 therapists this world Mental Health.

[Jack]

Day, we're celebrating the therapists who've helped millions of people take a step forward. If you're ready to find the right therapist for you, Better Help can help you start that journey.

[Nick]

Our listeners get 10% off their first.

[Co-host/Producer]

Month at betterhelp.com tbo betterhelp h e.

[Jack]

L p.com t Boy.

[Nick]

For our first story, Dirty Soda.

[Co-host/Producer]

It's jumped from Utah's secret treat to a national trend worth billions.

[Jack]

Why is dirty soda and the company behind it surging?

[Co-host/Producer]

Why'd you.

[Jack]

It's thanks to physics and a law from Sir Isaac Newton.

[Co-host/Producer]

Now yetis to sprinkle on some stereotypical.

[Nick]

Business judgments right now. Chicago does logistics, Miami does leisure, and.

[Co-host/Producer]

Salt Lake City does treats.

[Jack]

In Utah, you always ask for the dessert menu and you're not just going to take a look. You're ordering something.

[Co-host/Producer]

I mean, Jack, in Utah it is socially acceptable to gift someone a donut.

[Nick]

It is the capital of cavities, my friend.

[Jack]

We double checked this stat in Utah. The average person there buys twice as much candy as the rest of America.

[Co-host/Producer]

Oh, you enjoying the 50 grams of sugar in that crumbl cookie?

[Nick]

Well, crumbl cookies is worth $2 billion.

[Co-host/Producer]

And they're based in Utah.

[Jack]

And there's a cultural explanat for it, Mormonism. They tend to abstain from alcohol and coffee, so sweets are an acceptable treat.

[Co-host/Producer]

So if you watched Secret Lives of Mormon Wives, then you would know about the latest sweet truth trend in the Mormon community. Dirty soda.

[Jack]

What is dirty soda? What is it? It's soda with cream added to it and some flavored syrup too.

[Co-host/Producer]

Have you enjoyed vanilla Coke as a kid?

[Nick]

This is like the OG of dirty soda today, right?

[Jack]

But in 2010, one Utah soda shop. Yes, soda shops are a thing in Utah. By the way, they coined the term dirty soda.

[Nick]

Even smarter than coining that term was.

[Co-host/Producer]

That they got their lawyers to trademark that term.

[Nick]

Dirty soda.

[Jack]

Mitt Romney is nodding his head in.

[Nick]

Approval somewhere and maybe getting a dividend check. Yetis the company is Swig and they're.

[Co-host/Producer]

Basically the Thomas Edison of dirty soda.

[Jack]

Swig has 140 locations, sales rose 8% last year and they're estimated to be worth $2 billion as a franchise.

[Co-host/Producer]

Yeah, worth 2 billion bucks because they have scaled the so soda pop shop what Starbucks did for coffee. Swig is doing for dirty soda.

[Jack]

And over the last 15 years, dirty soda has been drinking up market share or throat share as the industry actually refers to it.

[Co-host/Producer]

And as a result, this dirty soda trend has gone from regional fun to macroeconomic force.

[Jack]

Here's the news. Pepsi just unveiled three new canned dirty sodas.

[Co-host/Producer]

We're talking dirty dew. We're talking dirty Pepsi with cherry and cream.

[Nick]

And then of course a mug root.

[Co-host/Producer]

Beer float in a can.

[Jack]

Not to be outdone, McDonald's is testing Dirty Sprite at 500 locations right now.

[Nick]

Next you're going to tell me Coffee Mate's doing something here, Jack.

[Jack]

Yes, Coffee mate has added lime syrup and you can just pour this thing into soda and it's like a flavored dirty soda.

[Nick]

Jack, do you remember we said Chick Fil a is launching a beverage chain soon? Like half that menu is probably going to be dirty soda, I got to imagine.

[Co-host/Producer]

Probably.

[Jack]

But we're pretty sure the whole country hasn't converted to Mormonism.

[Co-host/Producer]

Right? Right, Right.

[Jack]

Yeah.

[Co-host/Producer]

So what is driving this dirty soda?

[Jack]

Well, in this economy, dirty soda is seen as a lower priced alternative to coffee.

[Co-host/Producer]

Yeah, your vanilla Coke with cream is cheaper than that double digit latte pumped by.

[Nick]

Hey Darlene, another pump.

[Jack]

Another reason, let's be honest, pouring cream into a glass of Coca Cola on ice. Oh, it just kills on TikTok plus besties.

[Co-host/Producer]

3 out of 4 gen Z ers are now trying a new beverage every single month according to Dr. Pepper.

[Jack]

And their for you. Paige says that they should try it dirty.

[Nick]

Our prediction next up, they're gonna start throwing protein in these dirty sodas, right, Jack?

[Jack]

That would be the combining of trends.

[Nick]

One second, one second, Jack. All the dirty Shirley with creatine please. So Jack, what's the takeaway for our.

[Co-host/Producer]

Buddies over in dirty Soda?

[Jack]

It's a lesson from Sir Isaac Newton. Energy is neither lost nor destroyed. It's only transferred.

[Co-host/Producer]

Yet he's funny thing happening at the same time as this dirty soda spiking, alcohol consumption is falling a record low.

[Jack]

54% of American adults say they drink Alcohol. And the least likely to drink alcohol is young people.

[Nick]

So when Jack and I saw that.

[Co-host/Producer]

Stat, it seems fair to us to assume there's a causation to this reverse correlation.

[Jack]

The youths are basically replacing alcoholic cocktails for dirty colas.

[Co-host/Producer]

Or another way to put it, Jack, we're still drinking liquid treats. We've just changed what we're drinking.

[Jack]

We still want a buzz. We're just changing. What kind of buzz? From an alcoholic one to a sugary one.

[Nick]

Besties.

[Co-host/Producer]

Sir Isaac Newton taught us that in physics, energy is not destroyed, it is just transferred.

[Jack]

And it's the same with economic demand. Alcohol consumption transferred to dirty soda consumption.

[Co-host/Producer]

For our second story, David Beckham's business empire. It pays more dividends than his soccer salary did.

[Jack]

The one common element in David Beckham's life that we learn from.

[Nick]

What is it, Jack?

[Jack]

Risk taking.

[Nick]

Jack.

[Co-host/Producer]

This isn't on David Beckham's LinkedIn, but it should be signed with Manchester United when He was just 16 years old.

[Jack]

He married a Spice Girl when he was 25 and had Elton John come to their wedding.

[Co-host/Producer]

He played in the top pro leagues of Britain, Spain, America, Italy and France. Not possible.

[Jack]

And through it all, he tried out about two dozen different hairstyles and even tried to make a sarong work. The only man to ever achieve that.

[Nick]

David Beckham's got so many tattoos, Jack. His wifi password is on his ankle.

[Co-host/Producer]

But who would have known that his.

[Jack]

Retirement from soccer in 2013 was when he would really start making money?

[Nick]

Let's dive in T boy style yetis.

[Co-host/Producer]

Because today David Beckham has a company that manages his dozens of business ventures, highly diversified across industries.

[Jack]

And here's the news. The Guardian newspaper got a glimpse of those financials.

[Co-host/Producer]

Yeah.

[Jack]

Profits for the David beckham Company rose 25% last year to $45 million.

[Nick]

Jack, I'm going to call a yellow flag here.

[Co-host/Producer]

Can you please sprinkle on some corporate context to David Beckham's money numbers here?

[Jack]

That is more profit in one year than Snap, the owner of Snapchat has.

[Co-host/Producer]

Ever made besties Posh and Becks, as.

[Nick]

The Beckhams are known in the tabloids.

[Co-host/Producer]

Are more profitable today than the music and soccer that made them famous.

[Jack]

I'm yellow carding myself.

[Nick]

Right. But yet here's what Jack and I found fascinating about this story. How is David Beckham making more money.

[Co-host/Producer]

Off the pitch than on the pitch?

[Jack]

He's not just leveraging his fame.

[Co-host/Producer]

Yeah, David Beckham's not just in every.

[Nick]

Commercial, although his brand deal roster is longer than Manchester United's.

[Jack]

We should point out he's done commercials with Nespresso, Adidas, Stella Artois, Pepsi, lay's, and like a dozen others.

[Nick]

Don't forget Shark Ninja. Also, of course, David Beckham has launched an eyewear brand, a kid snacks brand, a fragrance brand that we call Ode to David.

[Jack]

But he's really branched out with his own video studio called Studio 99, which.

[Co-host/Producer]

Did his Netflix documentary.

[Nick]

And also, and this is Power and.

[Co-host/Producer]

The Profits, produces the commercials that he stars in.

[Jack]

But his equity deal with Major League Soccer in 2007, that's considered one of the most financially unique and risky in sports history.

[Co-host/Producer]

Okay, this deal is wild. And this just says it all. Yetis, in 2007, David Beckham took a pay cut to join Major League Soccer, the new soccer startup league in America. And he played for the Los Angeles Galaxy.

[Jack]

Back then, only 2% of Americans said that soccer was their favorite sport. So nobody could believe that Beckham, a superstar, was going to the States while still kind of in his prime.

[Nick]

But here's the key.

[Co-host/Producer]

As part of the deal, David Beckham got a financial option in his contract.

[Jack]

David Beckham had the option to purchase a future MLS team at a low fixed price of just 25 million doll.

[Co-host/Producer]

When Beckham retired, he exercised that $25 million option.

[Jack]

He bought the brand new Inter Miami MLS team for $25 million and eventually signed Lionel Messi.

[Nick]

The valuation of that team today, Jack, what is it?

[Jack]

$1.2 billion?

[Nick]

I can't find my Cha Ching button, Jack, but I would be pressing it right now.

[Jack]

David Beckham is Britain's Ryan Reynolds. He's charming, he married a celebrity, and now he owns a soccer team.

[Co-host/Producer]

But he's also England's Kim Kardashian, leveraging his fame into a dozen different brands.

[Jack]

And the secret to it all is risk tolerance. And that one deal we mentioned earlier captures it all.

[Nick]

So, Jack, to quote the Prime Minister, David Beckham's left foot. David Beckham's right foot. What's the takeaway for the business of David Beckham?

[Jack]

At every turn, David Beckham took the risky route, you see.

[Co-host/Producer]

Yet he's on the pitch. And in his personal life and in his business, David Beckham chose the riskier, higher rewarding option.

[Jack]

He's had to deal with some losses along the way. His risque lifestyle resulted in him, his wife and his sons and daughter getting harassed constantly by the British tabloids.

[Co-host/Producer]

But interestingly, switching teams from Madrid to Los Angeles was a short term loss as well. A 70% pay cut. While he was still in his prime.

[Jack]

But with all of his risks often came huge reward in the long term. That MLS move provided a path to equity in like basically becoming a king in the United States, owning a team.

[Co-host/Producer]

Which became worth more than 40 times what he paid for it.

[Jack]

So that short term pay cut moving to LA came with long term equity and that's a win. That says it all.

[Co-host/Producer]

The working class kid from East London didn't play it safe in any aspect of his life.

[Jack]

It's cost him some stress, but oh.

[Nick]

Has it rewarded him now? A quick word from our sponsor.

[Jack]

Airbnb.

[Nick]

Yetis full disclosure, we're already thinking about holiday vacation.

[Co-host/Producer]

You gotta book these things early these days.

[Jack]

Are you kidding? I booked my holiday vacation like six months ago. I do it like the Germans right after my Christmas vacation.

[Nick]

I book next year's Christmas vacation for 2028. Okay, but also full disclosure, Eddie, I'm jealous here because I'm paying for my whole trip.

[Co-host/Producer]

But Jack, you have money from your Airbnb helping pay for yours.

[Jack]

It's my side. Hustle, profit, puppy besties.

[Nick]

You can host your entire place or.

[Co-host/Producer]

Just your extra space.

[Jack]

Really satisfying feeling. By the way, when my guest messages me that their first night went wonderfully, it just puts me at ease. And it's like, wow, I am making money right now and somebody's having a great time.

[Co-host/Producer]

So you're going to give a day away for free?

[Jack]

No, I wouldn't say that yet.

[Nick]

Is your home might be worth more than you think.

[Jack]

Find out how [e-mail] host ZipRecruiter Yetis.

[Co-host/Producer]

Are you a witch or a ghost? Or maybe are you an elf?

[Jack]

This year we're doing Toy Story and I'm actually going to be the claw. Those little green aliens.

[Nick]

Well, Q4 is the holiday quarter.

[Co-host/Producer]

And with Halloween, Thanksgiving and Christmas, it is the ultimate season for hiring seasonal roles.

[Jack]

So if you've got a belly, a white beard and a big old laugh, Macy's will hire you starting November 25th to be Santa Claus.

[Nick]

And whether you're hiring for one of these roles or any other role, the.

[Co-host/Producer]

Best way to find the perfect match for your role is on ZipRecruiter.

[Jack]

And right now you can try it out for [e-mail] tboy they got this matching technology.

[Co-host/Producer]

That's just One reason why ZipRecruck is the number one rated hiring site based on G2.

[Jack]

The other reason is that the unemployment rate for reindeer 0% right now.

[Nick]

Besties let Zip Recruiter find the right people for your roles, seasonal or otherwise.

[Jack]

Four out of five employers who post on ZipRecruiter get a quality candidate within the first day.

[Co-host/Producer]

And right now you can try it.

[Jack]

For [e-mail] tboy Again, that's ZipRecruiter.com tby.

[Co-host/Producer]

ZipRecruiter the smartest way to hire. For our third and final story, the number one CEO factory in America isn't Harvard, isn't Stanford, and ain't MIT. Hey, it's McKinsey.

[Jack]

18 of the Fortune 500 companies are led by McKinsey alums. Here's how the consulting king trains you to become CEO.

[Nick]

Yetis.

[Co-host/Producer]

In the legendary novel the Da Vinci Code, there is a secret society full of the most accomplished people of all time.

[Jack]

Yeah, it's not just Da Vinci. Also, Sir Isaac Newton and Victor Hugo, the guy who wrote Les Mis Hundreds of years apart, all part of the same intellectual cult.

[Nick]

Well, Jack, the corporate version of that cult happens to be a company called McKinsey.

[Jack]

By the way, do you see Dan Brown just came out with a new book? Great Page turner or greatest page turner?

[Nick]

McKinsey, one of the three blue chip.

[Co-host/Producer]

Firms that every MBA wants to work for.

[Jack]

Fortune magazine just revealed that no organization has produced more Fortune 500 CEOs than McKinsey has. Eighteen current CEOs have McKinsey on their resume.

[Co-host/Producer]

Eighteen. Jack, let's show off the roster here. You got Google's Sundar Pichai. You got Doordash's Tony Hsu. You got Citibank's Jane Frazier.

[Jack]

All of them did a few years after Business goal charging companies 100 grand for a 100 page slide deck.

[Nick]

Okay, but Jack, I'm not even done with the starting lineup. Wait till you get this.

[Co-host/Producer]

James Gorman, the savior of Morgan Stanley. Sheryl Sandberg, Zuck's former Right hand galaxy.

[Nick]

Also McKinsey.

[Jack]

How about Pete Buttigieg and the former UK Prime Minister Rishi Sunak? They all know the secret McKinsey handshake.

[Nick]

Because they were all paid millions to.

[Co-host/Producer]

Synthesize insights into robust playbooks that will leverage synergies.

[Jack]

Jokes aside, consultants are actually a very irreverent group. By the way, McKinsey is finishing school for CEOs. And for good reason.

[Co-host/Producer]

Because consultants typically work four days a week away from home on the road. They're on site with the client for.

[Nick]

Months at at a time.

[Jack]

Typically, the first thing you should do if you get a job at McKinsey is get a frequent flyer number because you're Going to do a lot of travel and you better get status fast.

[Co-host/Producer]

So they rotate across companies, industries, geographies and functions.

[Jack]

Your first project might be to go help a Brazilian telecom company. Your second project might be to fly over to Wisconsin for some metal tools company.

[Co-host/Producer]

And even if you don't like staying.

[Nick]

At the Radisson on the road, that.

[Co-host/Producer]

Is a key part of the experience. But what that changing project routine really teaches you is mastery the unfamiliar.

[Jack]

And working in a range of industries that exposes a McKinsey consultant to a powerful skill. Pattern recognition in any business environment.

[Co-host/Producer]

Exactly. Now, all of this happens besties when you're in your 20s. But that way you build confidence that you'll use in your 30s. And then you'll get the promotions in your 40s to CEO.

[Jack]

Yes, AI is considered a threat to consulting. You can just ask Chat what I should do for my business to turn it around.

[Co-host/Producer]

But McKinsey has a secret sauce advantage.

[Nick]

Here and it's why.

[Co-host/Producer]

And they got 18 Fortune 500 CEOs. So, Jack, in one slide, can you.

[Nick]

Please tell us what's the takeaway for our buddies over at McKinsey?

[Jack]

How do they raise great CEOs? By encouraging its youngest to spar with its oldest.

[Co-host/Producer]

You see, Eddies, one key to good decision making is constructive dissent. McKinsey built a culture of skeptics and contrarians. When those employees are in their 20s.

[Jack]

Like Abe Lincoln's team of rivals, McKinsey consultants make a decision only after an intellectual brawl of ideas.

[Nick]

And here's the interesting part.

[Co-host/Producer]

At McKinsey, the veteran consultants, they gotta defend their ideas to the younger consultants.

[Jack]

Young consultants are encouraged to speak up and be skeptical, even to the higher ups.

[Co-host/Producer]

They put ideas over hierarchy.

[Nick]

And the result?

[Co-host/Producer]

Well, McKinsey trains to consider multiple alternatives, present the best counterargument, and most importantly, be willing to admit when you're wrong.

[Jack]

The other result is that it gives these 20 somethings the confidence to speak like they're already CEOs.

[Nick]

So Bassey's the secret CEO sauce.

[Co-host/Producer]

How does McKinsey raise CEOs by encouraging its youngest to spar with its oldest.

[Nick]

Jack, could you whip up the takeaways for us for the new Friday?

[Jack]

Dirty soda is the booming trend of food and beverage. Swig started it. Pepsi, McDonald's and Coffee Mate are now on the bandwagon.

[Nick]

The dirty soda surge.

[Co-host/Producer]

As instructed by Sir Isaac Newton, alcohol consumption has shifted to dirty soda.

[Jack]

For our second story, David Beckham's financials leaked. He makes more money today than he did as a soccer player.

[Nick]

And the key to Beckham's success in.

[Co-host/Producer]

Soccer and life and in business is that he took the risks.

[Jack]

And our third and final story. McKinsey is the organization that's produced the most current Fortune 500 CEOs with 18.

[Co-host/Producer]

McKinsey's secret CEO training sauce, encouraging the young to spar with the elders.

[Jack]

But besties, this pod's not over yet. Here's what else you need to know today.

[Nick]

First, government shutdown, day two, no end in sight.

[Co-host/Producer]

Both sides are trying to win the blame game right now.

[Jack]

Predictions, markets are betting. Sorry. Predicting that this shutdown will last two weeks. But what do they know?

[Nick]

750,000 workers are furloughed right now. The rest are working without pay, although.

[Co-host/Producer]

They usually do get back pay once the shutdown ends.

[Jack]

In the meantime, the vice president, J.D. vance, says that the threatened government layoffs will start shortly.

[Nick]

And second, Amazon had its big product.

[Co-host/Producer]

Day with two big announcements in just two days.

[Jack]

First, a bunch of new Amazon echo speaker devices and new ring cameras and new Fire TVs all with Alexa. Plus AI.

[Nick]

Shocker, there's splurge going on the AI.

[Co-host/Producer]

Just like it's salt.

[Jack]

And then yesterday we got a new low priced grocery brand which is basically Amazon Basics but Amazon Grocery for bread and butter.

[Nick]

And finally there is a new private jet that everyone is talking about because.

[Co-host/Producer]

It'S so fancy, it's windowless.

[Jack]

I mean I'd like some windows.

[Nick]

Here's the deal. Instead of windows, the cabin of this private jet is filled with screens that show you what the outside looks like if you did have windows and like.

[Jack]

The whole wall is just the planet Earth. It's kind of cool.

[Nick]

It's like an IMAX airplane basically.

[Co-host/Producer]

Now here's the interesting detail. Without the windows, the aircraft is actually lighter and there or it is more fuel efficient without the windows.

[Jack]

One time I had seat 17A on United because I'm a window guy. There was no window, it was just a big wall.

[Co-host/Producer]

You wish you had a screen probably right?

[Jack]

I would love a screen because the screen means you don't have to like crank your neck the whole flight to look out the window.

[Co-host/Producer]

Let me make one phone call for you.

[Nick]

Now time for the best fact yet.

[Co-host/Producer]

This one sent in by legendary yeti Savannah Westwood on Slack in our pop.

[Jack]

Biz news club, Jane Goodall passed away yesterday at the age of 91.

[Nick]

By the way, you know you have got it made when Apple sends a notification about you.

[Jack]

Jane studied primates and her big breakthrough was that she was the first person to observe that chimpanzees made and used tools just like humans do.

[Co-host/Producer]

Chimpanzees were stripping leaves off of twigs to catch termites. They were basically using a hammer or.

[Nick]

Some kind of a tool that we would have used before her.

[Jack]

Scientists thought that only humans used tools. But now we know that other creatures can too.

[Nick]

Now, Jack's wife Alex told us that Tarzan falls in love with a woman.

[Co-host/Producer]

Named Jane, who is named after Jane.

[Jack]

Goodall because Jane and Tarzan loved gorillas so much.

[Nick]

Okay, but Jack and I fact checked it and sorry, Alex. We discovered that's not actually the case.

[Jack]

It's a super bummer. But Tarzan was written in 1912, 20 years before Jane Goodall was even born.

[Nick]

So we wish that could have been the fact too, but unfortunately it was not. Yetis. You look fantastic today. And Jack, we got a lot of submissions for your publicly traded poetry. The besties have some ideas for what you should write a poem on. You ready? So Jack, they want you to write it on Tesla or Costco. Palantir Got a lot of likes.

[Jack]

Why all the Palantir references, Jack?

[Co-host/Producer]

Jimmy John's.

[Nick]

That was another one. Oh, Math Nasium is another option for you to write a poem on.

[Jack]

Math Nasium.

[Nick]

Not much. Rhymes with so that may be the biggest challenge.

[Jack]

Ticker symbol, add a D. So yes.

[Nick]

These Jack and I got a lot of creative crafting to do on this publicly traded poetry.

[Co-host/Producer]

But in the meantime, Jack, Hyh Tboy.

[Jack]

Have you had the best one yet?

[Nick]

Tell a buddy about the show. That's how we grow the pod. And Jack and I will see you tomorrow. And before we go, a happy birthday to legendary Eddie.

[Co-host/Producer]

Oh, Alexa Marino from Chi Town to.

[Nick]

San Francisco Botox parties.

[Co-host/Producer]

They're on Alexa.

[Jack]

And a happy birthday to Ferriel Moss in Austin, Texas. The legendary yeti who works at Poppy and hooked us up with their co founder Fariel.

[Nick]

Celebrate the birthday wins.

[Jack]

Happy first birthday to Archie Callahan who's turning one in Northern Virginia.

[Co-host/Producer]

Cat and Troy, you have mastered the first year. Congrats to you too.

[Nick]

And Anna Schrader in Nevada, California is the last in the squad to turn 21. Celebrating in a big way.

[Jack]

And happy birthday to Ron Arara Cap in Ontario, California.

[Nick]

And Matthias Monho's is turning 30 years old in Austin, Texas. Celebrating though on the boats of Miami.

[Jack]

And happy 16th birthday to Sophia Aguiar in California.

[Nick]

And a happy birthday to Mike Wong.

[Co-host/Producer]

Celebrating down the street in San Francisco.

[Jack]

And to anyone else celebrating something today. Make it a T boy.

[Nick]

Celebrate the wins.

[Jack]

This is Jack. I own stock of Netflix and Amazon. If you like the best one yet, you can listen ad free right now by joining Wondery plus and the Wondery app or on Apple Podcasts.

[Co-host/Producer]

Prime members can listen ad free on Amazon Music. And before you go, tell us a.

[Jack]

Little bit about yourself by filling out a short [e-mail] survey we want to.

[Co-host/Producer]

Get to know you.

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