🍣 “Capitalism Roll” — Sushi’s US surge. Oura’s $11B Ring. Okta’s nuclear Trump speech. +Ben Stiller soda.

Summary

🍣 “Capitalism Roll”—Sushi’s US Surge, Oura’s $11B Ring, Oklo’s Nuclear Trump Bump, & Ben Stiller’s Soda

Podcast: The Best One Yet
Hosts: Jack Crivici-Kramer & Nick Martell (Nick & Jack Studios)
Date: September 24, 2025

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Episode Overview

In this lively 20-minute episode, Nick and Jack tackle three headline business stories shaping the pop-biz landscape:

1. America’s Sushi Surge: How sushi evolved from exotic luxury to convenience staple—thanks to capitalism, innovation, and gas stations.
2. Oklo Nuclear’s Wild Rise: The AI-linked nuclear upstart’s 1,500% stock explosion after a provocative Trump UN speech, despite having zero revenue.
3. Oura Ring’s Power Users: The $11B wearable tech juggernaut, serving both women tracking fertility and the US military, defying traditional marketing wisdom.

Along the way, the hosts riff on beverage industry bombshells (Chick-fil-A’s new drink brand, Ben Stiller’s soda, and a new king of beers), bring their trademark humor, and cap it off with quirky bonus facts and listener birthdays.

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Notable Quotes & Moments

• On Sushi’s Relatable Rise:
  “Sushi is a capitalism success story. Call it a capitalism roll.” — Jack (10:01)
• On Oklo’s Unique Position:
  “Nuclear power is the one carbon free electricity source that MAGA is supportive of.” — Nick (14:11)
• On Oura Ring’s Dual Markets:
  “Who are Oura Ring's two surprise power users these days? GI Joe and simply Jane, who's trying to get pregnant.” — Nick (20:21)
• On Marketing Lessons from Tolkien:
  “Their success defies marketing because, like the Lord of the Rings, your power users can be a fellowship.” — Nick (21:59)

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In-Depth Story Breakdowns

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1. The Sushi Surge: From Luxury to Your Local Gas Station

[05:39 – 10:01]

Key Points

• Sushi Vocabulary 101: Nick recaps types of sushi (nigiri, maki, temaki, omakase) for Jack, “from a landlocked state.”
• Pivotal Moments:
  • 1979: The California roll debuts, making sushi approachable (no raw fish, seaweed on the inside).
  • Pandemic Boom: Takeout orders for sushi spike as luxury restaurants adapt with plastic containers, even hiring designers (ex: Sugarfish).
• Retail Revolution:
  • Gas Station Sushi: Now leads grocery growth (up 7% to $3B last year).
  • Kroger: Sells 1M sushi rolls a day; venues from bowling alleys to high school cafeterias post record sales.
  • UMass Amherst: Wins best college food nine years straight by making fresh sushi for 22K students.

Memorable Quotes

• “The new sushi spot isn’t Omakase in the West Village. It’s the 7-11 spicy salmon roll that that trucker just snagged.” — Nick (09:42)
• “Besties, add it all up, and sushi always tasted good, but it has now evolved into a convenience health food.” — Jack (09:33)

Takeaway

• “Sushi is a capitalism success story. Call it a capitalism roll.”
  • Cheap transport (frozen fish), innovation (takeout), democratization across demographics, and scaling by large companies have made sushi ubiquitous while maintaining safety and affordability.

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2. Oklo Nuclear’s Wild Ride After Trump’s UN Speech

[10:01 – 15:07]

Key Points

• Trump’s UN Speech:
  • Nearly an hour-long “campaign rally” where he decried migration, the UN itself, and climate change, calling it a hoax.
  • Praised coal as “clean and beautiful,” called green energy a “scam.”
• Stock Market Fallout:
  • Clean energy stocks tank—except Oklo, which skyrockets 1,500% (stock up 1,200% just since May 2024, per earlier episode).
• Oklo’s Unique Model:
  • No revenue yet.
  • Builds small, architecturally designed reactors marketed to energy-hungry AI giants (OpenAI, Nvidia).
  • Broke ground in Idaho this week, with politicians and EPA attending.

Data Points

• “The centers announced Monday by OpenAI and Nvidia: a 10 gigawatt data center. That’s the same electricity as 8M American homes.” — Jack (13:37)

Takeaway

• “Just as important as energy sustainability is political sustainability.”
  • Nuclear bridges a partisan divide: supported by both Trump-era Republicans and prominent Democrats (even Al Gore). AI’s power needs and bipartisan political will could accelerate nuclear, making it “cancel-proof” compared to wind/solar.

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3. Oura Ring’s $11B Fellowship: From Fertility to the Pentagon

[17:29 – 21:06]

Key Points

• Wearables Boom:
  • Rings now outsell wristbands in fitness tech (Oura = 3x Meta Ray-Bans).
  • Raising $875M at an $11B valuation (on par with Cartier/Tiffany).
• Oura’s Power Users:
  • Women: Period and fertility tracking (“Oura Ovulator”), with dedicated marketing and design.
  • US Military: Deployed for soldiers’ vital tracking, AI-powered fatigue prediction in combat.
• Business Model:
  • $350 upfront, $6/mo membership for full features (recurring revenue = VC darling).
• Defying Classic Marketing:
  • Instead of one “hero” customer, Oura’s “fellowship” includes wildly different groups—but all value the ring.

Notable Quotes

• “Oura Ring is successful thanks to a wide range of power users, which ironically reminded Jack and I of the wide range of characters in the Lord of the Rings books. There is a fellowship made up of hobbits, dwarves and elves...” — Jack (20:53)

Takeaway

• “You don’t need one hero user. You can actually have a fellowship.”
  • Oura Ring’s explosive growth comes from targeting diverse high-value customers, not a single persona.

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News Nuggets & Fun Facts

[22:12 – 24:13]

• MLB to Automate Umpires (2026):
  • Human umps call the game, but up to 2 robot challenges per team/game; robots overrule if needed.
• NASA Astronaut Class (2025):
  • First time women outnumber men (6 of 10); 0.1% acceptance rate.
• Lanvin’s “New Blue”:
  • French fashion house invents a novel blue hue for packaging after hiring a color consultant—a marketing flex.
• Correction Corner:
  • Memory in the Brain: Cerebellum = procedural memories. Amygdala = emotional memories (per Dr. Oren Aronson, neurosurgeon).

---

Timestamps for Key Segments

• Sushi in America: 05:39 – 10:01
• Oklo & Nuclear Aftermath: 10:01 – 15:07
• Oura Ring & Wearables: 17:29 – 21:06
• Fast News/Corrections: 22:12 – 24:13

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Episode Tone & Style

High-energy, playful banter, abundant pop-culture analogies (“fellowship” of Oura fans, “capitalism roll” for sushi), and quick pivots from serious business analysis to tongue-in-cheek side jokes.

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Closing Thoughts

This episode serves up a snackable, witty rundown of business trends, making corporate evolutions in sushi, energy, and wearables accessible and memorable for a broad audience—plus a few fun side-dishes for your morning ritual.

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Transcript

[Jack]

This is Nick, this is Jack.

[Nick]

It's Wednesday ceviche Wednesday, September 24th. And today's pod is the best one yet. This is a T boy.

[Jack]

The top three pop business news stories you need to know today.

[Nick]

Okay, yetis the big hero stat from yesterday. 92% of Americans still have their teddy bear, right, Jack?

[Jack]

Yeah. Although asterisk that poll was only among Build A Bear customers, Nick.

[Nick]

So we did a poll on Spotify, on T boy listeners. You want to know the numbers on that one?

[Jack]

How many T boy listeners still have their childhood teddy bear?

[Nick]

Of T boy listeners still have that. And 20% of t boy listeners are holding that teddy bear right now, Jack.

[Jack]

Dude, I had my childhood blanket. Until a few years ago, Blankie and Alex did like a house cleaning spring cleaning situation. She tossed it.

[Nick]

A victim of the move.

[Jack]

In fairness of her, that blanket was disgusting.

[Nick]

Was it slammin salmon pink, though, Jack? Cause you're supposed to be wearing Slammin Sam today. All right, but today's pod is the best one yet, Jack. Three fantastic stories for today's show. What do we got on the pod?

[Jack]

For our first story, it's the f Fastest growing food in America right now. It's sushi.

[Nick]

Sushi.

[Jack]

We're in the middle of an epic sushi surge.

[Nick]

So Jack and I will tell you how the gas station sushi conquered the country.

[Jack]

For our second story, the most valuable company in America that has zero revenue, It's a nuclear power company called oklo.

[Nick]

After Trump's big speech at the United nations, oklo's nuclear stock went nuclear.

[Jack]

And our third and final story. There is one wearable tech product beating all the others. The Oura ring.

[Nick]

Oura is about to hit an $11 billion valuation, thanks to two surprise customers. Who are they, Jack?

[Jack]

Ladies and lieutenants.

[Nick]

Ladies and lieutenants.

[Jack]

But yetis before we hit that wonderful mix of stories.

[Nick]

Fantastic mix of stories, Jack. Love the mix.

[Jack]

Odds are right now you're listening to this pod holding a drink in your hand.

[Nick]

Podcasting. It's a multitasking medium. You're driving to work, you're listening to T boy, and you're sipping on a double digit latte.

[Jack]

So yesterday, Nick and I were looking at the news in the headline hammer, and we realized there was beverage news bigger than that Stanley mug in your cup holder.

[Nick]

I mean, Jack. Biggest day of beverage news we've ever sipped on. Right, my friend?

[Jack]

First, Chick Fil A. In many places, the most popular restaurant chain in the country is launching a beverage chain.

[Nick]

True story. Chick Fil A is doing a drink spinoff to rival Starbucks next.

[Jack]

It's called Daybright, and there's no details.

[Nick]

Yet on it, although we do hope they offer a deep fried Boba tea. Just putting that out there.

[Jack]

But it wasn't just Chick Fil A. Ben Stiller launched a soda brand yesterday.

[Nick]

That's right. Ben Stiller, the actor. He created a new soda called the Stillers.

[Jack]

The flavors are inspired by the Shirley Temples that he drank as a kid at New York City's comedy clubs.

[Nick]

Hey, Ben, you gonna launch an orange mocha Frappuccino or what?

[Jack]

And finally, we have a brand spankin new king of beers.

[Nick]

Get this. Michelob Ultra just beat Modelo. Top selling beer in America.

[Jack]

Hold my Michelo Bud Light.

[Nick]

Nick.

[Jack]

Ultra is the new king of beers.

[Nick]

So, besties, add it all up and that's the tea.

[Jack]

Literally, that's the tea. Now, who knew yesterday would be the biggest day for beverage news of the year? Nick?

[Nick]

Didn't see it happening, Jack. When I was whipping up the extra pulp orange juice.

[Jack]

Either way, these updates are making me thirsty.

[Nick]

Why is there pulp in orange juice? Jack? Let's serve up our three stories.

[Producer]

Fifteen years before this song, two boys from the Northeast met in the dorm. They had an idea to cause a cultural storm. It's the best one yet, but the best is the norm. Jack. Nick. That's it. I don't even think they need to practice. 50%. That's a fat tip. T Boy city on your at list. If you know, you know. Cause we read to go. We can't wait no more.

[Nick]

So just start the show.

[Producer]

Start the show.

[Nick]

First, a quick word from our sponsor.

[Jack]

Airbnb Yetis.

[Nick]

Our show actually started as a side hustle over 10 years ago. It began in secret outside of our bank jobs.

[Jack]

We were worried we'd get fired, so we didn't tell our bosses. And we even left our names off the website.

[Nick]

Now, that was our side hustle, a media startup. But there are other side hustles that are a lot less risky than that.

[Jack]

And that have 0% chance of getting you fired. Like being a host on Airbnb.

[Nick]

In this economy, it's a fun and rewarding way to make money off the thing you're already paying for your house or your apartment.

[Jack]

I've hosted two previous apartments and my current chalet on Airbnb.

[Nick]

And when no one's using it, why not welcome a family, a couple that just got engaged.

[Jack]

You already have an Airbnb. You just didn't realize it yet.

[Nick]

Your home might be worth more than you Think. Find out how [e-mail] host now a.

[Jack]

Quick break, switching topics to one of our favorite sponsors, Vital Proteins.

[Nick]

Yeah, it is. We've told you about vital proteins. They help support our hair, skin, nail, bone, and joint health with those collagen peptides.

[Jack]

But after doing their ads for a few months, we told Vital Proteins, hey, we like to shake things up, okay?

[Nick]

But then they took us too literally. And guess what product Vital Proteins just launched.

[Jack]

A ready to drink collagen protein shake with a smooth chocolate taste.

[Nick]

They shook it up too much. We're talking 30 grams of protein, enough to grow a third bicep, I think.

[Jack]

Nick. I've been using vital proteins for my coffee. Now I use it for my bicep curls too.

[Nick]

It's all the benefits of vital proteins collagen. But in an 11 ounce shake, you can grab, go and shake.

[Jack]

So go to www.vitalproteins.com to learn more and where to buy. Get 20% off your next order by entering promo code T boy at checkout.

[Nick]

For our first story. The fastest growing food in America. Right now. It's sushi. 50 years after arriving on American shores, we are experiencing a sushi surge, and.

[Jack]

It'S being driven by gas stations and convenience stores.

[Nick]

Okay, well, first of all, Jack, since you are from a landlocked state, should I whip up a little sushi vocabulary context for you over here?

[Jack]

First sushi I ever had in my life was with you.

[Nick]

Uh huh.

[Jack]

You called it a hand roll. I don't really know what that is.

[Nick]

Jack uses chopsticks. And we were immediately kicked out of the restaurant. Yetis. First you've got nigiri, which is sushi with rice. And then you've got sashimi, which is sushi without rice. Then you've got maki, which is a roll of sushi. And then temaki, which is a hand roll of sushi. And of course, there's the omakase chef's choice, which I'm taking you on the next time you come to San Francisco, Jack.

[Jack]

And it's basically an edible packaging situation with the seaweed, right?

[Nick]

I'm gonna pretend I didn't hear that. Yetis. 50 years ago, everything I just said were foreign words for an exotic concept of sushi.

[Jack]

Raw fish on rice. And I eat them with chopsticks, not my fingers.

[Nick]

Sushi chefs, they were trained demigods, and their craft was serving up a meal too expensive for even a casual date night.

[Jack]

But then, in 1979, something happened. One invention changed sushi in America forever.

[Nick]

Behold the California roll.

[Jack]

It was basically a gateway product for people like me.

[Nick]

Gateway goody. You know what the frappuccino did for coffee, the California roll did for sushi.

[Jack]

It gave a niche food, mass market, approachable appeal.

[Nick]

And here was the key to the innovation. There was no raw fish inside the California roll. So you could transport it and put it in a gas station.

[Jack]

Yeah, the California roll, it's pretending to be crab, but it's actually cooked haddock, which is not raw fish.

[Nick]

Exactly, Jack. And the other innovation is that they put the seaweed on the inside of the California roll, not the outside.

[Jack]

Okay, so not edible packaging.

[Nick]

Exactly. So if you weren't comfortable with seaweed, you were comfortable with the rice instead.

[Jack]

And yet, despite that approachable innovation, sushi remained a luxury good in America for the next few decades.

[Nick]

Sushi restaurants, they're not offering $5 footlongs or $10 buckets of wasabi.

[Jack]

No, they're not. Until the pandemic Covid caused a surprise sushi spike across the United States.

[Nick]

Remember, five years ago, you were tired of cooking from home, you were bored with the takeout options, and you got into a fight with your wife over another pizza dinner.

[Jack]

The pandemic is when restaurants and diners alike realized sushi is actually very portable. It does well in transit, and it became a top seller on doordash and Uber eats.

[Nick]

But here was the key. It wasn't just more demand for sushi during the pandemic. There was also more supply.

[Jack]

Because for the first time ever, luxury sushi restaurants, they did takeout in order to survive.

[Nick]

I mean, Jack, what about that Nobu in Beverly Hills?

[Jack]

They started sticking their expensive rolls in plastic boxes, a habit that has stuck even since the lockdown. Jack.

[Nick]

My favorite restaurant for sushi in Los Angeles, Sugar fish. I know I'm a basic bro for this one, but they hired a creative director from Apple to design a new sushi takeout container for this very reason.

[Jack]

And today, that sushi surge has continued. But here's the latest development. It's being driven by gas station sushi.

[Nick]

Ah, retail sushi, AKA deli sushi. It's the fastest growing segment in the grocery store, up 7% to 3 billion bucks last year.

[Jack]

Get this. Kroger now sells a million sushi rolls every single day, even though half of.

[Nick]

Them involve cream cheese. Gas stations, theme parks, stadiums, bowling alleys, even high school cafeterias are seeing record sales of sushi.

[Jack]

Guess who was the winner of the Princeton Review's best college food the last nine years in a row?

[Nick]

Nick, uh, UMass Amherst, apparently. And why is that, Jack?

[Jack]

Because they make sushi from scratch for 22,000 students.

[Nick]

Best. He's added all up. And sushi always tasted good, but it has now evolved into a convenience health food.

[Jack]

The new sushi spot isn't Omakase in the West Village.

[Nick]

No, no.

[Jack]

It's the 711 spicy salmon roll that that trucker just snagged.

[Nick]

The next time you go to Disney with the kids, Jack, you're gonna treat yourself to a Mickey Mouse role. If I know ya.

[Jack]

Oh, how far I have come.

[Nick]

So, Jack, what's this takeaway for our buddies who are everyone consuming sushi?

[Jack]

Sushi is a capitalism success story. Call it a capitalism roll.

[Nick]

Yeah, Jack and I are actually proud as we researched this story because sushi has gotten past economic barriers, transcending them to become democratized.

[Jack]

Sushi is increasingly consumed by all income levels, urban and suburban people, from boomers down to Gen Alpha.

[Nick]

And how has it pulled this off? Well, capitalist innovations. The supply chain has evolved to meet expanding sushi.

[Jack]

Frozen food storage and frozen food transport allowed sushi to be sold way out at a gas station in Iowa.

[Nick]

And now it's done so safely. There are actually way fewer raw fish illnesses in the past decade than there were meat ones.

[Jack]

And with all those conditions, five large companies have swooped in and scaled deli sushi from sea to shining sea in a way that Japanese restaurants couldn't do alone.

[Nick]

So, besties, add it all up. And from California rolls to cold storage to pandemic takeout, sushi is a capitalist success story. For our second story, in an historic and unprecedented speech at the United Nations, Donald Trump critiqued and lectured world leaders for 57 minutes yesterday.

[Jack]

But after all of it, we found the 1 stock market, Oklo Nuclear. It's America's biggest company that has zero revenues.

[Nick]

But yetis. Our story begins in midtown Manhattan yesterday, when President Trump spoke on the biggest stage in the world, the United States Nations General Assembly.

[Jack]

His speech sounded like one of his campaign rallies. He went on for nearly four times his allotted time. And he boasted about himself and his accomplishments and said that migration was ruining Europe.

[Nick]

He also complained about the broken escalator in the United nations building, which hasn't been fixed in a while, as well as the entire institution of the United nations itself.

[Jack]

But what this business podcast wanted to focus on was his remarks on energy.

[Nick]

Right, because his remarks on energy explain why one company with zero revenues has a stock up 1,500% in the last year.

[Jack]

In that speech yesterday, Donald Trump doubled down on his belief that climate change is a hoax.

[Nick]

Yeah, the President said that he believes coal, the dirtiest mainstream energy source in the world, is quote, clean and beautiful.

[Jack]

While also calling green energy a quote, scam.

[Nick]

So to sprinkle on some context here, unsurprisingly, those words have tanked clean energy stocks since the President's inauguration.

[Jack]

But surprisingly, there's one. One exception. Oklo.

[Nick]

Oklo Nuclear Energy is that stock that's up 1,500%.

[Jack]

Sam Altman backed OKLO makes tiny nuclear reactors and markets them to energy hungry artificial intelligence companies.

[Nick]

Here's the differentiator. These nuclear reactors are like architecturally designed. They're like Vanity Fair, full on spreads. Right?

[Jack]

Jack, there's another differentiator. They're way quicker to build and they're way smaller and way less cost.

[Nick]

They also look like a house designed by Frank Lloyd Wright. They're very pretty.

[Jack]

We covered Oklo on May 31, 2024 on this podcast and since then the Stock is up 1,200%.

[Nick]

But the wildest part about this Oxlo nuclear energy company is that they haven't generated a single dollar of revenue yet.

[Jack]

Yes, because if they can build their next generation nuclear power plants quickly and at low cost, then the demand for them is already there.

[Nick]

Get this, data centers use so much juice these days that their size is being described by their energy consumption.

[Jack]

For example, the centers announced Monday by OpenAI and Nvidia, they are a 10 gigawatt data center.

[Nick]

Jack, you translate 10 gigawatts for the energy. Understandable.

[Jack]

Over here, that's the same amount of electricity used as 8 million American homes. So Yetis, on Monday, OKLO broke ground on their very first nuclear powerhouse in the state of Idaho.

[Nick]

And who was in attendance there, Jack?

[Jack]

Two governors, two US Senators, one mayor and the head of the epa.

[Nick]

Which leads to our takeaway. So Jack, what's the takeaway for our buddies over at oclo? Nuclear energy.

[Jack]

Just as important as energy sustainability is political sustainability.

[Nick]

Yetis, nuclear power is the one carbon free electricity source that MAGA is supportive of.

[Jack]

It's not the first choice of progressives, but even Al Gore is now getting on board with nuclear given the political realities.

[Nick]

So interestingly, unlike wind and solar, which got support under Biden but got canceled under Trump, nuclear, it doesn't just have energy sustainability, it now has political sustainability.

[Jack]

If Trump builds out a bunch of nuclear power reactors, they probably wouldn't get canceled by a future Democratic president.

[Nick]

Cuz this is wild. But nuclear is the one topic that both Donald Trump and Al Gore can both agree on together.

[Jack]

Techies who lead the big AI companies, they don't believe that climate change is a hoax like Donald Trump does, so they're looking for clean energy to power their AI investments.

[Nick]

There's only one source that can do that and get political support these days, and that source is nuclear.

[Jack]

It's not wind. It's not solar. It's nuclear.

[Nick]

Besties Just as important as energy sustainability is political sustainability. Now a quick word from our sponsor.

[Jack]

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[Nick]

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[Jack]

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[Nick]

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[Jack]

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[Jack]

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[Nick]

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[Jack]

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[Nick]

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For our third and final story. Oura Ring, the wearable techie ring is about to become an 11 billion dollar business.

[Jack]

Oura Ring is thriving because of a lesson that we learned, ironically from the Lord of the Rings.

[Nick]

Yeah, it is. Funny thing Jack and I noticed the tech industry these days think it's the fashion industry because like every tech gadget right now is something to be worn.

[Jack]

AirPods for your ears, you got headsets and glasses for your face and you gotta watch for your wrist.

[Nick]

Everything is wearables and the new thing.

[Jack]

Is AI wearables which are gonna be like hidden in your pocket or like attached to your lapel.

[Nick]

But here's the shocker. Besties. 3 out of 4 fitness trackers sold these days are actually rings.

[Jack]

And the top selling wearable tech gadget ring is Oura.

[Nick]

Oura Ring. The Fitbit of fingers, the peloton for your pointer.

[Jack]

For 350 bucks it'll track everything on.

[Nick]

Your body, basically every body part. And according to Bloomberg, here's the Oura ring is raising 875 million bucks at an 11 billion dollar valuation.

[Jack]

Which would make Oura Ring have the same valuation as an actual jewelry company, Cartier.

[Nick]

It's like the Tiffany's. A wearable tech. Now Oura ring has sold 3 million Oura rings in the last year, which. Jack, could you sprinkle on some competitive context please?

[Jack]

That's three times more Oura rings sold last year than Zuckerberg's Meta Ray Ban glasses.

[Nick]

Three times more than the Meta Ray Bans.

[Jack]

If you like it then you better put a ring on it.

[Nick]

But Bestie's even more impressive than the 3 million units sold of these our rings is that that number is up 2x from the year before.

[Jack]

And even more impressive than the $350 price they can sell them for is the $6 a month subscription that customers need to pay to get the benefits.

[Nick]

So, like, without that paid membership, the Oura Ring is just a Scandinavian chic piece of jewelry.

[Jack]

And this explains the $11 billion valuation. Venture capital loves this combination of high price, recurring revenue and growth.

[Nick]

But besties Jack and I were fascinated by a different surprise about Oura Ring.

[Jack]

It has two core customers, right? Women who are buying Oura Rings for period tracking.

[Nick]

It's the Oura ovulator feature. Basically, they can measure your temperature so precisely you know your fertile window when you could or couldn't get pregnant.

[Jack]

There's an entire section on the Oura Ring website dedicated to women's health.

[Nick]

Yeah, it's filled with pictures of flowers, dresses, and a whole bunch of babies.

[Jack]

But who's Oura Ring's even bigger customer than young women?

[Nick]

Here's the shocker. It's the Department of Defense.

[Jack]

It's soldiers. Because Oura Rings track the vitals. For infantry, for the United States army when they're on the battlefield.

[Nick]

Apparently, the Oura Ring is also a tool of war.

[Jack]

The ring uses artificial intelligence to predict soldiers battlefield fatigue. So the lieutenants and the generals in charge, they know which soldiers are ready for that mission impossible that they have ahead of them.

[Nick]

So add it all up, Jack. And who are Oura Ring's surprise two power users these days.

[Jack]

GI Joe and.

[Nick]

And simply Jane, who's trying to get pregnant. So, Jack, what's the precious takeaway for our buddies over at Oura Ring?

[Jack]

Oura Ring success ironically reminds us of the Lord of the Rings.

[Nick]

Now, yetis, when Jack and I were taught marketing, we were told to target one core customer. If you try to be for everyone, you'll actually be for no one.

[Jack]

But Oura Ring is successful thanks to a wide range of power users, which.

[Nick]

Ironically reminded Jack and I of the wide range of characters in the Lord of the Rings books.

[Jack]

There is a fellowship made up of hobbits, dwarves and elves, plus one wise.

[Nick]

Wizard in Lord of the Rings. They're all totally different, but they are motivated about the same ring. Just like the customers of oura ring.

[Jack]

Our 11 billion dollar valuation proves that you can target a surprisingly diverse customer base.

[Nick]

Besties. You don't need one hero user. You can actually have a fellowship of Jack. Could you whip up the takeaways for us for ceviche Wednesday?

[Jack]

The sushi surge is booming in America and it's driven by convenient grab and go sushi sold everywhere.

[Nick]

It's a capitalism success story. Supply chain innovation has scaled raw fish From Nobu to 7 11.

[Jack]

Thought you were gonna say from nobu to Nebraska.

[Nick]

Jack, I should have said Nobu to Nebraska.

[Jack]

For our second story, Oklo Nuclear Power is the most valuable company in the world right now that has zero revenues.

[Nick]

Because just as important as energy sustainability is political sustainability.

[Jack]

And our third and final story is the Oura ring. They're reportedly raising VC cash right now at an $11 billion valuation.

[Nick]

And their success defies marketing because, like the Lord of the Rings, your power users can be a fellowship. But besties.

[Jack]

This pod's not over yet. Here's what else you need to know. Today.

[Nick]

First, Major League Baseball announced they're gonna automate umpires. Starting in 26, human umpires will still.

[Jack]

Stand behind the home plate and call balls and strikes, but teams can now.

[Nick]

Challenge two calls per game and get additional appeals in extra innings.

[Jack]

And the umpires, if they were wrong, they will be overruled by the robots.

[Nick]

As the robots will futurely overrule us all. And for the first time in history, women now outnumber men in a new batch of NASA astronauts.

[Jack]

8,000 people applied to become astronauts at NASA this year, but just 10 were accepted.

[Nick]

Okay, that is a 0.1% acceptance rate in order to go into space.

[Jack]

And the NASA 2025 class of orbit bound astronauts include six women and four men.

[Nick]

And finally, a French fashion house named Lanvin has created a new marketing strategy, inventing colors.

[Jack]

Can you say the company's name again?

[Nick]

Nutpusibeljek. Lanvin hired a color consultant to design a completely new shade of blue for their fashion packaging.

[Jack]

Now, to be honest, I'm looking at this blue right now. I was gonna say it looks lavender, but there's something different there. You're right. Yetis.

[Nick]

We're posting a picture of this new, unprecedented blue on Instagram Boypod. Let us know what you think of it. Now, time for the best fact of the day. This one is actually a correction sent in by a neurosurgeon.

[Jack]

Someone with more education than us, a.

[Nick]

Brain surgeon named Dr. Oren Aronson, wanted to issue a correction.

[Jack]

We said yesterday that the cerebellum was the part of the brain that memories are formed.

[Nick]

The cerebellum is involved with memories, but they are procedural memories, like learning how.

[Jack]

To ride a bike or play the piano.

[Nick]

It is the amygdala where the brain processes emotional memories.

[Jack]

And in our Build a Bear story yesterday, we were talking about the emotional memories, weren't we, Nick?

[Nick]

Yeah, that wasn't a cerebellum part of the brain. That was your amygdala part of the brain.

[Jack]

Basically the best location for a store. It's in the amygdala where your brain makes memories.

[Nick]

Don't forget it. Or amygdala.

[Jack]

It's a potato, potato situation.

[Nick]

Yetis, you'll look fantastic for ceviche Wednesday. And the best way you can help grow the show is to tell a buddy today. H y H T B o y.

[Jack]

Have you had the best one yet? And then send them a link to this episode.

[Nick]

And after you do, Jack's gonna whip up a special surprise for you. Aren't you, Jack?

[Jack]

We need it. We must have the precious.

[Nick]

It's a precious show. Share with your buddies. Jack and I will see you tomorrow. And before we go, a happy birthday to legendary Yeti ibrahim Aziz turning 28 years old over in Toronto, Maple Leaf Toronto.

[Jack]

And happy birthday to magic man Shane Cohen in Denver, Colorado.

[Nick]

And Grandpa Miller is turning turning 102 years old over in Tucson, Arizona. Congratulations on more than a century, grandpa.

[Jack]

And happy birthday to Daniel Paul Dan the man in Boulder, Colorado. This is belated, but your wife is still the best.

[Nick]

And Gyri Natividad in Denton, Texas is celebrating the best birthday yet.

[Jack]

And a big shout out to Alison Ellsworth. A T boy guest interview alumni who is back on Shark Tank tonight to be a shark this time.

[Nick]

Well, perfect timing, Jack, because Yeti Craig Carey from Clifton, Virginia is on Shark Tank tonight pitching his company, you know what his company is. Dad Strength Brewing Company. It feels like these two should meet.

[Jack]

Jack, I think Allison is gonna invest in some dad Strength. And to anyone else who's celebrating something today, make it a T boy.

[Nick]

Celebrate the wins.

[Jack]

This is Jack. Nick and I both own stock of Apple and neither of us owns oclo. If you do, let us know in the comments. If you're not married, what finger do you put an OURA ring on? Or if you are married, what finger do you put it on?

[Nick]

If you propose to her with an OURA ring, then you can see her heartbeat going really, really quickly afterwards. Yeah, you can predict the likelihood of.

[Jack]

A yes or no response. Yeah, I'm gonna need an Uber ASAP to get me outta here before she says no. If you like the best one yet, you can listen ad free right now by joining Wondery plus and the Wondery app or on Apple Podcasts.

[Nick]

Prime members can listen ad free on Amazon Music. And before you go, tell us a.

[Jack]

Little bit about yourself by filling out a short [e-mail] survey.

[Nick]

We want to get to know you.

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Not great with finances.

[Jack]

That's okay.

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