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This is Nick.
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This is Jack.
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It's Tuesday. T boy. Tuesday, September 9th. And today's pod is the best one yet. This is a T boy.
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The top three pop business news stories you need to know today.
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Jack, happy Gretzky day to you. Happy Wayne Gretzky day to you.
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September 9, 9, 9.
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Canada. Big day for Canada right now.
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Did you know Wayne Gretzky once did preseason for the Rangers in Burlington, Vermont? He knows the best bars on Church Street.
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Big maple syrup fan, Jack. Three stories for today's team. Boy, what do we got on the.
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PO for our first story, OpenAI is spending $30 million to beat Hollywood at their own game.
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Critters. It's Sam Altman's AI generated blockbuster movie, and it's coming to theaters next year.
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For our second story, Newmont Mining is one of 3S and P500 companies that has doubled its stock this year because of gold.
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Gold. We hope you bought some Costco gold bars, Yetis, because gold just hit an all time high.
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And we found the one gold company that's ironically beating gold. And our third and final story. It's IPO week.
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It is.
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Six different big companies are going public, and the first is BlackRock Coffee.
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Black Rock Coffee isn't beating Starbucks with disruption. It's beating them with erosion.
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But yetis, before we hit that wonderful mix of stories.
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Whoa. Fantastic mix. No one else is doing that mix. Love the mix, Jack.
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I love trivia, but I love sports trivia even more. And Yankees trivia the most. Yesterday we asked you this trivia question.
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Yes, we did. Who designed the famous New York Yankees logo?
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Was it A, Thomas Edison, the famous inventor? B, Albert Lasker, the famous ad man? C, Lewis Tiffany, the famous jeweler? Or D, Babe Ruth himself?
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Ah. And, Jack, the answer to that formidable T boy trivia question. What is it?
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Louis Tiffany, the famous Tiffany jeweler company, designed the New York Yankees logo.
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Yeah, like that interlocking N and Y. We all know today that was Tiffany's jewelry.
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And that logo became a symbol of the winningest team in all of sports.
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But also the most valuable sports brand worldwide.
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Because the Yankees aren't just a sports team. They're also a media empire and a global fashion statement.
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The $8 billion Bronx Bombers are the ultimate expression of capitalism.
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And how that all came to be is the latest episode of our weekly show, the best idea yet.
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The untold origin stories of the most viral products of all time.
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And since the late 90s, Yankees dynasty was the greatest pur of my childhood.
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Mattingly, over here.
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Yeah, I Do my best John Sterling impression.
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The Yankees win. Bernie Williams, you're welcome, Yetis. Jack and I dropped a link to that episode in this episode's description.
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It's the best idea yet. But today's episode is a T boy and it's fantastic.
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Oh, today's T boy's so good. Jack. Let's hit our three stories.
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Fifteen years before this song, two boys from the northeast met in the dorm. They had an idea to cause a cultural storm. It's the best one yet, but the best is the norm. Jack. Nick, that's it. I don't even think they need to practice. 50%. That's a fat tip. T boy city on your at Liz. If you know, you know. Cause we read to go. We can't wait no more so just start the show. Start the show.
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First, a quick word from our sponsor. Now a quick break.
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Switching topics to one of our favorite sponsors, Vital Proteins.
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Yeah, it is. We've told you about vital proteins. They help support our hair, skin, nail, bone and joint health with those collagen peptides.
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But after doing their ads for a few months, we told vital Proteins, hey, we like to shake things up, okay?
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But then they took us too literally. And guess what product Vital Proteins just launched?
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A ready to drink collagen protein shake with a smooth chocolate taste.
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They shook it up too much. We're talking 30 grams of protein. Enough to grow a third bicep, I think.
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Nick. I've been using vital proteins for my coffee. Now I use it for my bicep curls too.
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It's all the benefits of vital proteins collagen. But in an 11 ounce shake, you can grab, go and shake.
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So go to www.vitalproteins.com to learn more and where to buy. Get 20% off your next order by entering promo code T boy at checkout. Airbnb Yetis.
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Our show actually started as a side hustle over 10 years ago. It began in secret outside of our bank jobs.
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We were worried we'd get free, so we didn't tell our bosses and we even left our names off the website.
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Now, that was our side Hustle, a media startup. But there are other side hustles that are a lot less risky than that.
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And that have 0% chance of getting you fired. Like being a host on Airbnb.
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In this economy, it's a fun and rewarding way to make money off the thing you're already paying for your house or your apartment.
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I've hosted two previous apartments and my current chalet on Airbnb.
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And when no one's using it. Why not welcome a family, a couple that just got engaged?
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You already have an Airbnb. You just didn't realize it yet.
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Your home might be worth more than you think. Find out how much@airbnb.com host for our first story.
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This is wild.
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OpenAI is producing a movie to prove that AI can make films faster and cheaper than Hollywood.
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Because sometimes to convince a skeptical public, you need a public spectacle and a.
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Little bit of cuteness. Yeti's OpenAI, the company behind chat.
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We're done calling it ChatGPT. It's just the GPT.
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Are you kidding me? It feels like we're on a first name basis now, right, Jack?
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We're dropping the. And According to Axios, OpenAI's chat is the number one chatbot in the world, used eight times more than the number two, Google's Gemini.
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But, Jack, can you please share with the besties the problem facing OpenAI right now?
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Despite that powerfully large user base, the world still isn't convinced that artificial intelligence can create art.
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So instead of telling us otherwise, OpenAI is investing $30 million to to show.
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Us otherwise on the big screen. Because OpenAI is producing a movie that will hit theaters globally next year.
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Sam Altman's making a movie. Man, this is straight out of Entourage, Jack.
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It's called Critters. Critters with a Z. It's an animated film generated with OpenAI's large language model.
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Visually, what is this Sam Altman movie going to look like, Jack, what do you think?
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Picture woodland creatures. Like if Minions did a gap year in Patagonia.
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Yeah, yeah, yeah. I can picture this now.
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That's the movie. It's Pixar style, but it's all AI generated now.
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Yet he's Jack. And when we heard this news first thought about Netflix back in 2013.
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Their goal back then was to win an Emmy and Oscar award to prove to Hollywood that they were a legit studio with legit original content.
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Well, it's similar to OpenAI today, whose goal in producing this movie is to prove to the world that AI can do what Hollywood does.
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Their goal is to make in just nine months what Hollywood takes three years to produce and to pay just $30 million, where Hollywood usually spends $100 million.
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They basically want to do this at half the price of Shrek. In a third of Shrek?
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No, like a third and a third, I think.
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And then to cap it all off, Sam Altman will debut this AI movie at the fanciest movie festival of all.
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Cannes Film Festival, the Cannes Film Fest.
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And Jack, you know what the judges at Cannes are going to say when they hear about this AI movie? Not possible.
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Now these critters, they're trying to walk before their AI can run. Because humans will still be very involved in the making of this film.
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Well put, Jack. OpenAI is partnering with real human beings to write the script and to voice the actors for the the film.
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Human artists are also going to draw the main characters, but they're only going to draw them once and then feed those drawings into the OpenAI models.
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So like with those few human drawn sketches, the AI will then extrapolate it into an entire 90 minute film.
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So what they're not doing is just writing one prompt and pushing Enter on ChatGPT. They're not saying, produce me a 90 minute film better than Pixar can go.
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If you can't do a chatgpt, I'm going to ask Claude to do it.
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The goal here is to use AI to scale existing human creativity and to massively reduce the cost and the time to making a film.
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And if it works, moviegoers will laugh, cheer and cry for 90 minutes and then buy a critter's lunchbox.
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Hopefully that's a goal. And every Hollywood studio is going to say, I want what they're having and become a $1 billion a year enterprise. Customer of OpenAI.
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But also a full on blockbuster movie. That could change how we all view AI creativity. Right, Jack?
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Yeah. Instead of thinking of AI created content as sloppy, well, think of it as potentially legitimate artwork.
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Besties, add it all up. And LLM doesn't stand for large language model. It stands for limitless little Michelangelo.
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If the critters are truly cute, then yes, maybe I'll agree with that.
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You gotta be cute. So, Jackal, what's the takeaway for our buddies over at OpenAI?
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To convince a skeptical public, you need a public spectacle.
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Yetis, this film is a $30 million investment in showing, not telling. And you know what? It actually reminds us of the Brooklyn Bridge.
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In 1883, New Yorkers were skeptical that this enormous new bridge over the east river could bear the weight of the city.
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Today, the public is similarly skeptical that AI can compete in our most creative industries.
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In 1884, New York City paid a circus to send 21 elephants across the new Brooklyn Bridge in broad daylight for all to see.
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And today, OpenAI is now paying 30 million bucks to make an AI movie for all to see.
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Elephants convince New Yorkers to walk across the Brooklyn Bridge and an award Winning movie may convince you to respect AI created art.
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Because besties, to convince a skeptical public, you need a public spectacle. For our second story, the price of gold has risen 38% this year. It just hit an all time high.
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But stock in one gold company has grown nearly three times as fast as gold has. It's a golden gold, and we'll tell you how.
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Wow. Yetis, exactly two years ago in September of 2023, Jack and I did a story on Costco's brand new product gold bars.
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Costco was selling 1 ounce bars of gold for $1,900 each.
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Well, besties, we hope you heard our story and bought a couple of those puppies.
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Unlike us, because today, gold is worth two times that much, $3,600 per ounce.
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Yetis, the price of gold is rising faster than the stock market this year. It's even going up faster than bitcoin.
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Actual gold is beating digital gold.
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Gold is having its best year since King Tut got buried in the stuff.
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Goldfinger. I hope he held onto that stock.
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Flavor Flav, Jack, his mouth is now insured at $12 billion.
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Now we'll explain why gold is more valuable than ever in our takeaway. But first, a plot twist.
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Let's follow the road to El Dorado. Here you see there is one company doing nearly three times better than gold, but ironically, it's a gold company.
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Newmont Mining is one of just three stocks in the S&P 500 that has doubled in 2025 so far this year.
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Newmont Mining, the world's largest gold mining company. Jack, could you sprinkle on some very valuable context for us, please?
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This business, which mines gold and sells gold, is worth $83 billion. That's more than Coinbase, Dell, or Airbnb.
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It's like 12 lifts. Now, we know you're wondering, do they go back to the 1849 California Gold Rush? We wish they did, but they don't. They don't.
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But you go back to 1921, which is something.
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And they've done some clever strategic moves. Like in the last 100 years, they merged with a train business, the Santa.
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Fe Railroad, because gold is heavy. And it's more profitable to run a gold business if you control the trains that you have to ship it in.
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And over the course of this century, their business model has basically remained the same simple concept.
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Acquire land that is rich with gold.
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Yes.
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Mine that gold and sell that gold for more than it costs to extract that gold.
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Well, Today, Newmont owns 11 different mines worldwide. But Newmont Gold is now beating the price of the underlying gold that they own.
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How are they doing it? Well, while the price of gold is going up, Newmont's costs are shockingly going down.
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Get this, besties over in Australia. Newmont opened their first mine with autonomous.
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Vehicles gold carting robo trucks.
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In case you're trying to visualize this, it is like sending a Waymo Robo taxi deep into a gold mine.
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And robo taxis don't need pee breaks, so you can operate a more efficient mine that way.
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We jumped into their earnings and the result. Last quarter, Newmont mining had a 40% profit margin. For a mining business, that's a better.
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Profit margin than meta. It cost $2,000 for them to mine one ounce of gold, and then they sell it for $3,600.
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Boom. And that is why Newmont stock is up nearly three times as much as gold, Silver and gold. So, Jack, what's the takeaway for our buddies over?
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Gold is like the security blanket for global investors.
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Yetis, there is no asset that better reflects the financial and psychological state of the world right now than gold.
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Because we've told you that gold does well in times of uncertainty.
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Like today's trade war, which has shaken confidence in global trade and hurt the world's gdp.
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Trump's attacks on the Fed bring central bank independence into question.
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And China, Russia, North Korea, they all just held hands for a giant, scary military parade.
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Add in a giant scoop of eg uncertainty to the mix.
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Oh, boy.
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We are all searching for our financial blankets to cling at night.
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So, besties, when you're not sure what will happen to the US Dollar, global trade, interest rates, or unemployment, you reach.
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For your security blanket, the timeless and durable store of value that is gold.
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There is simply no asset that better reflects the financial stress of the world than gold bars.
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So if you want to understand the 2025 economy, just look at gold, silver, and gold.
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Now, a quick word from our sponsor.
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Audible Yetis.
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We're officially halfway to Valentine's Day, and six months is almost enough time to be ready.
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Which is why I'm pivoting my audible. Listening from a World War II nonfiction.
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Yeah.
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To romance.
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Because when it comes to what kind of romance you're into, you can't be pinned down unless you're into that kind of thing. True Audible. Their romance collection is vast. Modern rom coms from authors like Lily Chu and Leah Hazelwood.
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Or how about a romanticy from Sarah J. Moss or Rebecca Yaros? Talking dragons, Nick.
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Visit audible.comt boy@ and t business yetis.
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Starting your own business, it ain't easy. When we first got our daily newsletter off the ground that led to this podcast a decade ago, we definitely did not get everything right.
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Remember, we initially bummed WI fi off of hotel lobby. Classic move. And then the concierge kicked us out. So coffee shop free WI Fi became our godsend. Another latte shout out to all the small business cafe owners. Your WI fi is the real hero.
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What's the code to the bathroom again? Honestly, if we could do it all over, we would probably invest in our own less bootleggy Internet.
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If you need to connect your small business, you need AT&T business. They make connecting easy. Actually, they make so many things easy.
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Which is the main thing you want in a provider. Less time stressing, more time for you to work on your business.
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And yetis, there's never enough time.
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So start a business, live your dream and wake up to the power of ATT business. Business.att.com for our third and final story. The first big IPO of this big IPO week, it's BlackRock Coffee Bar.
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BlackRock is another viral west coast coffee chain. And that reveals the real risk facing.
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Starbucks Yetis now that Wall street has closed out their tabs at the Surf Lodge and made it back from the Hamptons traffic. There are six big IPOs scheduled for this week and next week.
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Gemini, StubHub, Klarna. They're all going public. But the first one we wanted to cover is BlackRock Coffee Bar.
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BlackRock Coffee Bar. No association with the Wall street investment company BlackRock.
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We should point BlackRock, the coffee bar is the buzzy, not Starbucks coffee chain that's kind of a copy and paste business model of Dutch Bros. Yeah, it's.
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Kind of like if Pete's and Dutch Bros had a pumpkin spice baby raised by Dunkin.
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The baristas are more chill. They don't wear khakis, they wear ripped jeans.
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When they hand you that caramel macchiato, there's gonna be Metallica playing in the background.
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Now this brand was founded in Beaverton, Oregon in 2008 because the Pacific Northwest is apparently where all of our coffee chains begin.
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Yeah, the Silicon Valley of espresso. Apparently.
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BlackRock has 150, 58 locations so far. In seven Western states, they're adding 20% more locations each year. And each location is growing sales by 10% year over year.
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And with all of that caffeinated growth, they are now ipoing hoping for a valuation of BlackRock Coffee at about a billion dollars.
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So Nick and I dove into the IPO paperwork while sipping one of their signature rocky road chillers, and we found one herostat.
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Oh, we couldn't wait to share this with you, yetis. We found a way to calculate the level of cultiness of this company's cult following.
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Yeah, what are we calling this stat, by the way?
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We have to come up with a name for this stat. Let's let the besties come up with a name for this one. It's a good stat. I like the stat.
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Well, here's the stat. BlackRock Coffee lists 1.8 million loyalty members. Yes, 1.8 million people so dedicated to their local BlackRock Coffee that they downloaded an app and set up an account.
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And now, Jack, you know, I'm a decaffeinated diva. I don't drink that much coffee. So that number sounds tiny to me compared to Starbucks. 33 million loyalty members.
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But Starbucks has way more locations. It's a way bigger company. It's not apples to apples.
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So here's what we did, besties. What if instead we measure loyalty members on a per store basis? What happens then?
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Starbucks has 2,000 loyalty members per store. BlackRock has 11,000 per store.
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Okay, so by that measure, then the customer love for BlackRock Coffee is five times more intense than for Starbucks Coffee.
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158 locations and each one has 11,000 loyalty members. That is a fantastic sign that this business has traction.
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I'm no cupid, but that looks like a love signal to me, man.
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Blackrock may be small, but based on those numbers, every town that blackrock expands to, the entire local population becomes loyalty members.
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Sorry, Jack, I gotta pause the pot. I just became best friends with my blackrock barista over here, apparently.
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And all that customer love from that one hero stat is making Starbucks jealous.
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Oh, the frappuccinos are freaking out. So, Jack, what's the takeaway for our buddies over in the car?
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Starbucks isn't facing disruption, they're facing erosion.
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Yetis everyone obsesses over disruption. Fast moving innovators overtaking a legacy company.
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There's 35 podcasts, business podcasts about disruption.
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But Jack and I are equally interested in erosion. The slow overtaking of a legacy company.
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For example, right now, Nike isn't getting disrupted by other shoe companies. But its dominance is being eroded.
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Hoka. New Balance on running. These smaller brands are slowly eating away at the leader. Nike.
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And Starbucks is facing the same erosion of its number one position in coffee.
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Dutch Bros. Blank street and now BlackRock Coffee are slowly sipping away at Starbucks number one status.
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We see something similar happening to Lululemon, Budweiser and other legacy brands.
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Besties. Everyone these days is afraid of disruption.
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Or excited about disruption.
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But don't forget about its scary slower cousin erosion. Jack, could you whip up the takeaways for us for T boy Tuesday?
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OpenAI is creating a movie using their AI generated video tools. The movie is called Critters.
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It's coming to Cannes because to convince a skeptical public, you need a public Spectacle.
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For our second story, Newmont Mining Company is one of just 3s and P500 stocks that is up 100% so far.
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This year because gold is the security blanket of global investors.
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And our third and final story is BlackRock Coffee Bar. They're ipoing. And shares begin trading this Friday.
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Starbucks isn't getting disrupted. Starbucks is getting eroded.
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But besties, this pod's not over yet. Here's what else you need to know today.
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First, happy Apple Day. It is Apple's favorite day of the year because today Apple releases its annual iPhone unveil.
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That was very wordy.
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Yeah, There's a new iPhone coming out today. There's a new iPhone coming out today.
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And the invitation had Audrey dropping on it. And the subject is probably the iPhone 17 air spoiler.
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It'll be thinner, lighter, and have a marginally better camera than the iPhone 16.
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One more megapixel. I've been waiting years for one more megapixel.
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And second, Lego just unveiled their most expensive set ever. A $1,000 Star wars death Star Lego kit.
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Lego is now a luxury company.
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This is so expensive, Darth Vader had to get a loan from the empire for it.
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He probably gave his son as collateral. It's a write off. I said it's a write. We all know who this is targeting. Kidaltz. The one out of four Lego users who are over 18 years old.
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And finally, Mark Zuckerberg is getting sued by another Mark Zuckerberg for messing with the name Mark Zuckerberg.
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A wild new court case was brought by a lawyer in Indiana whose name happens to be Mark Zuckerberg.
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And apparently Facebook keeps shutting down his Facebook page thinking that this Mark Zuckerberg is knocking off CEO Mark Zuckerberg.
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But the lawyer, Mark Zuckerberg, is just trying to promote his real Legal business. His law firm, which is. Is the law offices of Mark Zuckerberg.
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He's getting zucked. He is getting zucked on this one. Now time for the best fact yet. This one whipped up by us about our new PA daughter, Salina S A L I N A.
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What does Molly think about you giving me first person plural pronoun ownership of this new daughter?
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Yeah, I'll give Molly credit for this fact. Yeah, we named our daughter, who was born last week, Salina S a L I N A after the island where Molly's family is from off of Sicily. And because Molly and I did a great dinkification there once.
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It's a great story, Nick. But did you know that that island just off the tip of Sicily is known for capers?
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More than any other place on earth, Salina is known for capers, which are, Jack, how would you describe them?
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Salty peas that are sold in liquidy.
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Bottles for some reason, a very, very divisive food product.
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They're actually.
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The caper was once used as a form of currency during Roman times, and they now grow wild on Salina's island walls.
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You probably find them on a bagel.
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With locks, but you may not know that they are actually flower buds. And the island of Selina hosts an annual caper festival every summer.
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And I think we already know who the queen of that will be in 20 years.
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Yeah, she's gonna want us to pay for a vacation there. Yetis, you look fantastic over there. And if you are curious how the New York Yankees became the coolest, biggest, most fashionable brand of sports in the world, Jack and I got the answer for you.
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I love this episode. Cause we kind of step out of our lane of like, like traditional business products. But if you think about it, the New York Yankees are a product.
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Yes, they are. A viral business product. And the business of the Yankees. Oh, it is a business.
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And Babe Ruth.
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Wow.
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Not to mention George Steinbrenner. Did you know he got charged with like, political fraud?
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Oh, there's drama in this one. And we may get sued.
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Yeti.
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So check out the best idea yet. Our weekly deep dive show this week on the New York Yanks.
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Links in the episode description. Nick and I will see you tomorrow.
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Can't wait. And before we go, a happy birthday to legendary yeti Emma Tadinger, Gardener Briscoe, the legend of Louisville, popping bottles for her birthday.
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Happy 11th birthday to Cassie Cannavaggio in Panama City, Panama.
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And a happy 101st birthday to President Russell M. Nelson over in Utah.
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Specifically the Mormon Church in Utah.
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Yeah, apparently huge Yeti and Saurav Vanilla Jack. He is a Yeti I ran into in the Ferry Building over the weekend. Future CEO of McKinsey right here. Saurav, thanks for being a bestie.
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If I could buy stock in Saurav, I would.
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And a shout out to Deveney Williams and Jonathan Garcia, two Yetis who shared T Boy on LinkedIn.
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H y h T B O Y thanks guys. And finally a big shout out to Nick and Haley Falcone in St. Louis, Missouri who are doing for their baby girl in just a couple weeks.
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We can't wait to meet her and celebrate the wins.
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She'll be the best girl yet. This is Jack. I own stock in Netflix. Nick owns stock in Nike and Lululemon and we both own stock of Apple and Airbnb as well as ETFs, of the S&P 500 and some Bitcoin, a.
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Bitcoin named Ben if you like.
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The best one yet. You can listen ad free right now by joining Wondery and the Wondery app.
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Or on Apple Podcast Prime. Members can listen ad free on Amazon Music. And before you go, tell us a.
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Little bit about yourself by filling out a short survey@wondery.com survey we want to.
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Get to know you.
D
How hard is it to kill a planet? Maybe all it takes is a little drilling, some mining, and a whole lot of carbon pumped into the atmosphere. When you see what's left, it starts to look like a crime scene.
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Are we really safe?
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Is our water safe? You destroyed our town.
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And crimes like that, they don't just happen.
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We call things accidents. There is no accident. This was 100% preventable.
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They're the result of choices by people. Ruthless oil tycoons, corrupt politicians, even organized crime. These are the stories we need to be telling about our changing planet. Stories of scams, murders and coverups that are about us and the things we're doing to either protect the Earth or destroy it. Follow Lawless Planet on the Wondry app or wherever you get your podcasts. You can listen to new episodes of Lawless Planet early and ad free right now by joining Wondry plus in the Wondry App, Apple Podcasts or Spotify.
In this fast-paced episode, Nick and Jack break down the top three pop business stories you need to know today: OpenAI’s $30 million play to prove AI-made movies can rival Hollywood, gold’s meteoric rise (and the gold mining company outshining even gold), and the IPO of BlackRock Coffee, a small-but-mighty West Coast coffee chain. The duo also shares a classic Yankees trivia nugget, riffs on the value of the Yankees as a brand, and top off the show with quirky news: Apple’s new iPhone, the world’s priciest Lego set, and a real-life Mark Zuckerberg suing Meta. If you want to stay culturally fluent on business, this is the one to listen to.
True to Nick and Jack’s signature approach, the episode is energetic, clever, and witty. They weave pop culture riffs, history tidbits, and practical numbers while maintaining an inviting, conversational vibe. Their analogies (elephants on the Brooklyn Bridge, “security blanket” for gold, “erosion vs. disruption”) make business stories both memorable and conversational for listeners.
Perfect for listeners craving the “three stories you need” with a sharp, conversational analysis—ideal over oatmeal.