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This is Nick.
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This is Jack.
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It's Tuesday, T Boy. Tuesday, October 7th. And today's part is the best one yet. This is a T boy.
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The top three pop business news stories you need to know today.
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I'm sorry, Jack. I'm checking the record books here. And you are in debt, my friend. Don't you owe us a publicly traded poem? Don't you owe us a poem in a company?
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I spent an hour last night pouring my heart and soul into a poem. I have an excellent draft, but I'm not ready to reveal it yet.
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You know, it took Robert Frost 12 years to write that thing about the woods. So take your time, Jack. Take your time. In the meantime, yetis, we got three fantastic shorts for today's T boy. Jack, what do we got on the pod?
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For our first story, it's Alex Cooper, the host of Call Her Daddy just announced her next big product.
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The founding father didn't launch a protein and she didn't launch a tequila. She launched an ad agency.
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For our second story, it's a thing you didn't know existed.
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Totally.
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Lamborghini strollers and Aston Martin strollers.
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Besties. Fancy race car companies are now making baby strollers. And Jack and I will tell you why.
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Maybe you'll also tell us why you did a leprechaun voice for fancy race car companies.
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You know, it's something of the Ferrari. I was channeling Ferraris.
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And our third and final story is CBS News. They're getting disruptive. It has a new editor in chief, 41 year old Bari Weiss.
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And she's targeting a new customer in the news industry. Radical moderates.
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But yetis, before we hit that wonderful mix of stories.
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Oh, fantastic mix of stories. So, like, is there an ETA on this poem? Or like, am I gonna circle the date? What are we thinking here?
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I'm not sure when it's gonna be ready.
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Spoken like an artist. Spoken like an artist.
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I like it. But Nick, does inflation adjusted thimble mean anything to you? Because Nick and I are always looking for early signs of the next big trend, the next cool brand or the cutting edge idea you need to know about.
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Besties. You know, Jack and I got your back.
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So we noticed in the latest edition of Vogue magazine that. That the hot new fashion for the fall is hand knitted sweaters.
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Jack, there is nothing hotter this season than a giant string of cotton you could drown in.
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Now, I diyed this thing. Well, I didn't hand knit a sweater, but I went to the farmer's market, got a knit wool sweater With a neck opening so big I got lost in that thing.
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I saw it, Jack. Like, was that a duvet you were wearing? What was going on there?
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Let's just say I'm not gonna wear this thing in public. But Nick and I dove in. T boy style knitting is actually an economic indicator.
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You see besties. When inflation rises, so does sewing.
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Now, it's only a tiny part of our population that sews or knits, but when that population is growing, it's a.
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Baaaad sign for the economy.
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Because when your clothes are too expensive, you start knitting your own. Get this.
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According to the New York Times, the New York Knitting center has seen a 75% jump in revenues in the last year.
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And that data point isn't a canary in the coal mine. It's a canary in the cotton mill.
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Yeah, it's not a sell signal, Jack. That is a so signal.
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Because in this economy with high inflation, knitting is cool again.
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And according to Paris Hilton and Vogue magazine, it is hot too.
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So whip out that Singer sewing machine you've hung onto from your grandma's attic, brother.
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Can you spare a thimble?
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Inflation adjusted thimble.
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If you know, you know, Jack, let's.
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Hit our three stars.
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Fifteen years before this song, two boys from the northeast met in a dorm. They had an idea to cause a cultural storm. It's the best one yet, but the best is the norm. Jack, Nick, that's it. I don't even think they need to practice. 50%, that's a fat tip. T boy city on you at Liz. If you know, you know Cuz we read to go. We can't wait no more.
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So just start the show.
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Start the show.
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First, a quick word from our sponsor.
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AT&T business Yeties.
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Starting your own business, it ain't easy. When we first got our daily newsletter off the ground that led to this podcast a decade ago, we definitely did not get everything right.
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Remember, we initially bummed wifi off of hotel lobbies.
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Classic move.
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And then the concierge kicked us out. So coffee shop free Wi fi became our godsend. Another latte shout out to all the small business cafe owners. Your wifi is the real hero.
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What's the code to the bathroom again? Honestly, if we could do it all over, we would probably invest in our own less bootleggy Internet.
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If you need to connect your small business, you need AT&T business. And they make connecting easy. Actually, they make so many things easy.
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Which is the main thing you want in a provider. Less time stressing, more time for you to work on your business.
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And yetis, there's never enough time.
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So start a business, live your dream, and wake up to the power of ATT business.
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Business.att.com this show is sponsored by BetterHelp.
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You know, Jack, something I thought about in therapy last week. If I were a therapist, I would need my own therapist.
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Think of the questions, the venting, the complaints, the tears that we all bring into that leather.
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I mean, therapist me would need a break for me, you know, relieving other people's trauma every day for work, that could be pretty traumatic.
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It's secondhand trauma now. They do get paid to hear it. But still, I appreciate how welcoming my therapist is to hear all my issues.
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Good point. Good point, Jack. Good point.
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I appreciate how welcoming my therapist is to my dirty laundry.
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So, besties, since October 10th is World Mental Health Day, we'd like to thank those therapists, our therapists, Better help.
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Therapists have helped over 5 million people like us on every issue you could imagine.
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And we've learned that simply saying out loud what we could have never articulated before, that could change your life.
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Better. BetterHelp has 12 plus years of helping people say what they've only thought but never said.
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So just fill out a questionnaire and BetterHelp finds you the right fit. From 30,000 therapists this world Mental Health.
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Day, we're celebrating the therapists who've helped millions of people take a step forward. If you're ready to find the right therapist for you, BetterHelp can help you start that journey.
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Our listeners get 10% off their first month@betterhelp.com t Boy, that's BetterHelp.
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H E L P.com tboy.
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For our first story, Alex Cooper's new big call her daddy product. It's the Unwell Advertising agency.
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It's the ultimate business move too, because it leaves no opportunity unmonetized. It's vertical integration, Daddy style.
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Oh, Yeti's Alex Cooper. I mean, we're not even going to quote Magatu on this one because it's so obvious, right, Jack? You know what we say?
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Top 10 podcast in the world. NBC Summer Olympics commentator, Hulu documentary. Call me Alex.
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Alex Cooper. She already expanded her personal brand to media networks with the Unwell Media Network last year.
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And like every other famous person, she launched a functional hydration drink, which is water with benefits.
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But Jack, I gotta ask. The next big product from Alex Cooper, is it a tequila? Is it a protein? Is it a tequila filled with protein?
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None of those things. She is taking her Talents to Madison Avenue instead, launching an advertising and creative agency.
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That's right, the unwell creative agency. And they've already got their first two clients. And who are they, Jack?
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Google and T mobile.
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Don Draper lost the pitch and he is not happy about it. Jack.
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Now, this announcement puts Alex in the upper echelon of celebrities who don't just star in commercials, they create those commercials.
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Yeah, it's a new industry Jack and I have been covering this year. It's the creator creative agency industry. And Ryan Reynolds and David Becker, they're both a part of it.
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Ryan Reynolds and David Beckham, they don't just show up to set and read a commercial script.
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No, no, no. These guys, they initiate the idea, they write the script, and then they produce the entire advertisement.
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And that's what makes their ads feel not like ads, but instead an original piece of like, funny content that you actually enjoyed watching.
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Well, now Alex Cooper, the podcast star, is doing the same thing.
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Oh, and the Google and T mobile commercial that launched yesterday, it's classic Alex.
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And strategically, this commercial co stars an SNL comedian and the Italian actress from.
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White Lotus, both of whom are Alex's friends.
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And also the strategic part being they're not a list celebrities. They're viral fame celebrities.
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So Alex and those two are stuck on a road on a way to Vegas without service in the middle of the desert. Thank goodness their pixel phones have T mobile satellite emergency signals. And this all happens mid relationship drama.
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Hey, Trey, let's play a clip of the commercial so we can give the besties a taste of it.
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Jared said he's never been more in love in his life and he wants to move in together.
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Time to move on.
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Yeah.
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Like we said, classic Alex. Oh, and spoiler, look closely at the dude in the commercial. Big Al.
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Yeah.
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You know who that is?
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Well, spoiler, it's Alex Cooper Separates Alex from Ryan Reynolds and David Beckham here. What is it, Jack?
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It's the ads that she's creating will buy space in her shows.
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And that is an economic tale as old as time. Jack, what's the takeaway for our buddies over at Call her daddy?
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The ultimate daddy business move. Leave no opportunity unmonetized.
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Yetis this Google deal that Alex Cooper signed, it shows how much power she has amassed as the Gen Z whisperer.
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Previous celebrities would have simply starred in the Google commercial, but Alex makes money on it like nine different ways.
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Yeah, nine revenue streams. And we counted them. Here we go. First, she's the star, producer, and creative agency of the ad.
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1, 2 and 3.
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And then this ad is placed on her own podcasts.
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That's four.
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Which are filmed on the Google Pixel.
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Phone, which is revenue stream number five.
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Because as part of the ad, the entire unwell podcast team is switching to Pixel devices, Google workspace and Gemini AI.
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6, 7 and 8.
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Plus, Google and T Mobile will be promoted at activation events like Alex Cooper's live show in Las Vegas this weekend.
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Like we said, she's going to make money on this deal in nine different ways.
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I mean, Jack, I'm going back to business school here. This is a classic case of vertical integration, is it not?
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Like an oil company buying the train that transport their oil. Alex wants to own the entire value chain.
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So, besties, the ultimate daddy business move. Leave no opportunity unmonetized. For our second story, the new peak of parenting opulence, it's luxury strollers.
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Specifically, luxury car strollers, because Aston Martin now makes a $5,000 stroller.
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True story.
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And this is part of a much bigger trend now.
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Yetis, full disclosure, we just had our second baby a few weeks ago, and as part of this, you know, Jack, we upgraded to the double decker Bugaboo stroller. You know how much this thing is?
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I can tell you it was at least $1,000.
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Oh, yeah, my joke has been it's $1,000. It's like the Lamborghini of strollers.
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Nick, that's nothing, because Lamborghini literally makes their own stroller.
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Yeah, Lamborghini is now making their own stroller. The Italian luxury car company. 6,000 bucks for the Lambo stroller.
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It's apparently engineered with the same precision and dynamics as their car.
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But, Jack, we should point out it's not just Lamborghini making strollers these days.
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Aston Martin, the preferred vehicle of James Bond, launched a stroller last week, too.
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Visit your tri state Aston Martin dealer to see it in person. Same logo, same leather, even the same seat belt of the $270,000 sports car.
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Now, there's no V12 engine under the hood, which is probably good from a public safety perspective.
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This thing's not driven by horsepower. It is driven by parent power.
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Now, racing cars making prams and strollers.
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Yeah.
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What's going on, Jack?
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Never thought I'd see the day, but it's actually not that surprising when Nick and I jumped into the earnings because.
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Yeti's Ferrari is the most valuable car company in Europe. They're worth $93 billion.
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And Ferrari famously limits the numbers of cars they will sell in order to keep the brand exclusive.
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Okay, but here's the key. If we look in the latest Ferrari earnings, we noticed a line it called brand and 11% of the revenue comes from brand.
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Brand is things like Ferrari merchandise. They sold $780 million of it last year.
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So if you're Aston Martin and you only make 6,000 cars per year, oh, you want what Ferrari's having.
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That's why they're selling a $5,000 stroller to upper east side moms. A new revenue stream that will still keep the car brand exclusive.
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And Jack, having grown up in Manhattan, I can tell you the moms aren't driving to drop off, so they need a status to stroll to drop off.
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Now, fashionista brands, they're doing it too. In addition to the car companies Christian.
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Dior, Fendi, they're also selling multi thousand dollar strollers. This year, Loro Piana, which is the.
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Preferred brand of Kendall Roy. In succession they sell a $6,000 quote unquote thermoregulating stroller. Does that mean there's climate control in there?
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Well, Jack, it means it comes with a custom cashmere interior. And at that price, it should be a self driving stroller, my friend.
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If Kendall Roy has a third kid with a second marriage, his assistant is buying one of these things for their fourth yacht.
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Now besties Jack and I have covered the fashion industry, pivoting to experiences over the last year.
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Fashion brands are opening coffee shops, hotels, cruise lines, even pilates studios.
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But now it appears that fashion brands and luxury car companies are coming for the most expensive experience of all.
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Children.
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Kids. So Jack, what's the takeaway for our buddies over in the $6,000 Lamborghini stroller?
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Fertility is affecting everything now.
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Yetis, the number of babies born in America and other developed countries continues to hover near a record low. Just below two kids per couple. The break even rate.
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And it's been interesting to track how that low birth rate is affecting the economy in unexpected ways.
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Yeah, we covered it over the summer. The summer matcha shortage. As Japanese farmers are retiring, they don't have kids to take over the matcha fields.
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And that explains the shortage of matcha at your local coffee shop.
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Here's another example, Jack. Low fertility rates have us treating babies like royalty.
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Here's why Americans are having fewer kids, so you can spend more on each individual kid that you do have.
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And if you are having kids, you tend to be having them later in life when you have more income and savings.
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Plus there's financial sorting happening. Those who are having babies tend to be financially better off.
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Add all of that up and you get the emergence of sports car strollers.
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Parents have more money to spend on a smaller number of kids.
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And that has created this ultra premium baby gear industry.
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And it's why Aston Martin is driving right into it.
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Now a quick word from our sponsor, NetSuite Yetis, what does the future hold for business?
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Ask nine experts and you'll get 10 answers. It's a bull market, it's a bear market. Rates will rise, rates will fall. Inflation's up or down. Can someone invent a crystal ball?
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Well, until then, over 43,000 businesses have future proof their business with NetSuite by Oracle. The number one AI cloud, er, bringing accounting, financial management, inventory and HR into.
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Download the CFO's Guide to AI and Machine Learning for free at netsuite.com tboy.
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That'S netsuite.com tboy netsuite.com t boy.
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Now a quick break, switching topics to one of our favorite sponsors, Vital Proteins.
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Now, Jack, my mom does not use most of the products we promote. She's not building a website. She's not downloading a stock trading app.
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No, she's not.
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But she did call me this weekend and here's what she said. She said, I need to know the promo code for your collagen peptide sponsor because I just bought more of it.
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It was Vital Proteins and their no sugar added collagen peptide products are delicious, especially the new 30 gram protein shake.
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Now, I don't know if my mom's into the taste or the health benefits or she's trying to get jacked, but she's got healthy hair, skin, nails and joints right now.
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Dude, I'd say it's all of them.
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So yetis.
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Go to www.vitalproteins.com to learn more and where to buy. Get 20% off your next order by entering promo code T boy at checkout.
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For our third and final story. You've seen it in the news. Paramount has acquired the Free Press for $150 million and promoted its 41 year old leader to lead CBS News.
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One of the oldest news institutions in the country is getting disrupted to reach a new customer. Radical moderates.
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Radical moderates. Now Yetis Jack and I follow the New York Times in particular. Cause it feels like my hometown newspaper having grown up in New York. And Jack's basically a roundup New Yorker right there.
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That's incred. That is insane that you used to send your report card to the New York Times hoping that they would publish that you made the honor roll.
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Yeah, well, they didn't publish it, Jack. And in July 2020, we noticed a New York Times opinion editor resign from the famous newspaper very publicly.
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This was right as the US was having its post George Floyd racial reckoning or, or awokening as some called it.
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The journalist Bari Weiss. She said she was bullied at the Times for her dissenting views and called the newsroom illiberal for doing so.
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Six months later, she founded the media startup the Free Press. With this as the founding goal.
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Marry the quality of the old news world to the freedom of the new.
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Perfect timing. Because that's the same moment that free speech warriors were assailing the mainstream media for alleged censorship.
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So Barry got investments from Andreessen Horowitz, the venture capital firm, and David Sachs, the crypto tech leader. And her first big interview. What was it, Jack?
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It was with Elon Musk. And now her startup is getting bought for $150 million by Paramount Skydance.
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And Larry Ellison, owner of Paramount, is putting Barry in charge of CBS News as Editor in chief.
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Larry's son David, who's the CEO of Paramount Skydance.
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And we all know where the allowance came from though. Yeti's 98 year old CBS News that'll now be led by 41 year old Bari Weiss. But that's not the only disruption coming to cbs.
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No, it's not, Nick. Because her stated goal as the new head of CBS News is to cater to the unappreciated but huge customer known as the middle 70.
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Ah, the middle 70. Jack, can you sprinkle on some context for us, please?
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CBS's new owner David Ellison says that 70% of Americans define themselves as center left to center right.
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Maybe you're one of them people who are turned off by both Fox News and msnbc. The quiet majority in the middle.
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That's who she's targeting with CBS News. Her other goal is to make CBS the most trusted news organization of the 21st century. And that's a wide open opportunity, Jack says.
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Wide open by the way, because for the third year in a row, trust in mass Media organizations has hit a record low among Americans.
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Barry says that she will gain Americans trust by bringing news that reflects reality. In her words, more facts, less bias, and less political tribalism.
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Although we can share as a couple. Guys are in the news, everyone brings some type of bias to the news. Like in Barry's case. She's anti woke and very pro Israel.
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But she's not a staunch pro Trump person either. For example, last month we noticed she criticized Trump's FTC for pressuring cable networks and broadcasters to cancel Jimmy Kimmel's show.
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In fact, the label Bari Weiss likes to wear is what she calls radical, centrist, or what's another way to put it, Jack?
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Raging moderates, if you will.
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Yeah, raging moderates. Well, now Bari Weiss is gonna have an unlimited budget from the Ellison family to change the editorial tilt of CBS News.
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David Ellison is gonna pivot some allowance money to whatever she needs money for.
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So, Jack, what's the takeaway for our buddies over at @ CBS?
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When hiring someone to disrupt your organization, experience can be a negative now.
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Yet he's. Barry Weiss is inheriting a newsroom with terrible morale right now.
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Staffers were very upset that CBS News settled with the Trump administration over that Kamala Harris interview and that Stephen Colbert show got canceled.
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And now their new editorial leader is an outsider from a startup who's coming to disrupt.
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Will this be an Elon Musk style wrecking ball takeover like with Twitter now?
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Interestingly, Barry Weiss has no experience in TV news, but is taking over once of the three major TV news icons.
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And her lack of status quo is likely a plus in this hiring decision because she won't be anchored by how things have been done in the past now.
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Yet in general, we do think experience is a positive. And we call on our own experience all the time, Jack and I, when we're running this company.
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But when your organization has a big problem and you're hiring someone to disrupt that organization, experience in the same industry can actually be a liability.
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Jack, could you whip up the takeaways for us for T Boy?
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Tuesday, Alex Cooper launched the Unwell creative agency to produce the ads that Alex stars in.
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It's vertical integration, baby. Leave no opportunity unmonetized.
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For our second story, Aston Martin and Lamborghini both sell strollers for five and six thousand dollars each.
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Oh, you like the sound of those pistons? Yeah, that's my three month old.
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Fewer babies, but more money for each one.
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Yeah, fertility. It explains that everything.
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And our third and final story is Paramount, Skydance. They bought the Free Press and named Bari Weiss as the editor in chief of CBS News.
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When hiring someone to disrupt your organization, experience can be a negative.
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But besties, this pod's not over yet. Here's what else you need to know today.
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First, Shein, the Chinese super fast fashion app, is opening its first physical store.
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Shein's brick and mortar store is opening in a department store in Paris, France.
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And we should say the Parisian mayor is not happy about it. Said Shein is against Paris's sustainable ways.
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Can Shein win over the French fashionistas though, Nick?
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I think we know the answer, Jack. Not possible.
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For our second story, OpenAI is involved in another outrageous financing and equity deal.
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Okay, let's check the whiteboard here. One week after Nvidia invested $100 billion into OpenAI, OpenAI announced a deal with AMD that could be worth up to $35 billion.
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OpenAI will use AMD chips to build a new data center that uses the same amount of electricity as Massachusetts.
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Oh, AMD. Their stock jumped 28% on Word. OpenAI is in an OpenShip relationship with them.
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Nvidia, you're not OpenAI's only boo.
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No, you are not. And Finally, Tesla stocks surged 5% yesterday, all because of a 1010 second tease video.
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The video simply showed a Tesla branded wheel spinning. And today's date, October 7th.
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There's a lot of speculation, early rumors it's either the roadster sports car electric version from Tesla or a mass market low priced electric car from Tesla.
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Although we watched the video and to us just looks like a box fan.
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Now, time for the best fact yet. This one. An answer to our T boy trivia. Jack, what do we got?
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Yesterday we asked you, why are so many baseball teams known for their.
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I mean, the red socks, the white socks, the sock socks, what's going on?
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There used to be the white stockings and the red stockings too. And the red stockings, they're the Reds now.
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Well, the answer, it turns out, is that socks were pretty much the only distinguishing part of baseball uniforms. A century ago.
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Yeah, a hundred years ago, when players suited up to play, they just put on like very generic white or grayish clothing.
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Yeah, it was a khaki look.
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Very khaki socks were the only sign of which team you were playing on. Like, not shirts versus skins, red socks versus white socks.
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So newspapers covering the game started calling the teams by their socks. The red socks became the Red Sox. Yetis, you look fantastic for T boy Tuesday. Jack, everyone wants to know not just when your publicly traded poetry is going.
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But are you going to wear that.
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Sweater on the show? The big one, the nice pokey one? The one you knit?
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No, dude, I don't wear that sweater. That sweater wears me, dude. My confidence shrinks to the side of an almond when I'm wearing that.
A
Well, you shrink inside of that thing, Jack. Besties, if you've got the best fact yet or you want a shout out on the show, we got a link in the episode description. Fill it out. We'd love to make it happen.
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And if your body is the size of Hagrid, I have a perfect wool sweater that would fit you perfectly.
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Hagrid, if you're listening, and we know you are, have your people call our people. Jack and I will see you tomorrow. And before we go, a congratulations to yeti's Alexis Concordia and Dave Law down in Pittsburgh and Calgary who just got engaged on Yosemite. Whoa. Send us some ring pics. We gotta see the views, guys. Whoa.
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Congratulations.
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Huge.
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You don't even need a good photographer. That's gonna be up on the wall.
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Beautiful frame. And Baby Lucia and Mama Marley in Charleston, South Carolina are celebrating one week of beautiful life together.
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And happy birthday to Barbara Zweig, the Long island legendary of Garden City, Nassau County, New York, style icon, Mayoress of.
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Miami, and Amir Moradian in Tampa, Florida is the best dentist on the Gulf. Baby.
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Happy birthday to Jack Crary in Pewaukee, Wisconsin, who's rooting for the brewers in the playoff series against the Cubbies.
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And Jack, we just gotta wish a shout out to Daniel Galliano, a bestie who's been listening to this show for over a year from Honduras, but just opened up a coffee business in Barcelona, Spain. You got this, Daniel. Fantastic to have you with us.
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And to anyone else celebrating something today.
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Make it a T, boy. Celebrate the wins.
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If you like the best one yet, you can listen ad free right now by joining Wondery and the Wondery app.
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Or on Apple Podcasts prime members can listen ad free on Amazon Music.
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And before you go, tell us a little bit about yourself by filling out a short survey@wondery.com survey we want to.
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Get to know you.
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You not great with finances. That's okay. Experian is your big financial friend. Explore credit card offers, some labeled no ding decline, which means if you're not approved, they won't hurt your credit scores. See experian.com for details. Applying for no ding declined cards won't hurt your credit scores if you aren't initially approved. 2025 Experian.
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Experian.
Episode Theme:
Nick and Jack deliver their signature, fast-paced, witty takes on the three biggest pop-biz stories of the day: Alex Cooper’s bold move into creative advertising, Lamborghini and Aston Martin’s ultra-luxe strollers, and CBS News’ radical pivot to “raging moderates.” They also offer a quick economic indicator via the knitting revival and deliver extra headlines with juicy perspective.
(Segment starts at 05:59)
Key Highlights:
Notable Quotes:
Revenue Streams:
Takeaway (09:51):
(Segment starts at 10:17)
Key Highlights:
Notable Quotes:
Industry Context:
Takeaway (14:11):
(Segment starts at 16:26)
Key Highlights:
Notable Quotes:
Takeaway (20:51):
(Segment starts at 01:40)
(Segment starts at 21:48)
Vertical Integration:
“This is vertical integration, Daddy style.” — Jack (06:08)
Knitting as Economic Indicator:
“When inflation rises, so does sewing.” — Nick (02:25)
Luxury Parenting:
“Fewer babies, but more money for each one.” — Jack (21:27)
“Oh, you like the sound of those pistons? Yeah, that’s my three-month-old.” — Nick (21:22)
News Disruption:
“Radical moderates. That’s who she’s targeting with CBS News.” — Jack (18:52)
Disruptive Hires:
“Experience in the same industry can actually be a liability.” — Jack (20:51)
The episode is trademark “T Boy”: breezy, quick-witted, accessible, full of sharp pop culture references, and peppered with playful one-liners and cultural callbacks.
In this episode, Nick and Jack lay out the day’s most intriguing business stories—the rise of creator-run ad agencies, the birth of the ultra-premium parenting economy, and a dramatic “raging moderate” shakeup at one of America’s biggest newsrooms. Each story is dissected for what it tells us about evolving markets and social trends, always with smart humor and practical insight for your next conversation over oatmeal.