🏀 “FBI, NBA, & The Mafia” — Basketball’s insider trading. Netflix’s Stranger Things strategy. Ty Haney of OV. +Water Sommeliers

Summary

Podcast Summary: The Best One Yet 🏀 “FBI, NBA, & The Mafia” — Basketball’s insider trading. Netflix’s Stranger Things strategy. Ty Haney of OV. +Water Sommeliers

Date: October 24, 2025
Hosts: Jack Crivici-Kramer & Nick Martell

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Overview

This episode delivers a lively, insightful recap of three big business stories, featuring the NBA's biggest gambling and insider trading scandal, Netflix's savvy new strategy around "eventizing" content, and a preview of a candid interview with Ty Haney of Outdoor Voices on building brand community. Nick and Jack bring their signature energy to unpack why these headlines matter, throw in a dash of humor (and water sommeliers), and serve up practical takeaways. Perfect for your morning routine.

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Key Discussion Points & Insights

1. The NBA, the FBI & the Mafia: Sports’ Insider Trading Scandal

Segment Start: [06:13]

• Story: The FBI has indicted 30+ people—spanning NBA players, mafia members, and more—for illegal sports gambling and rigged poker games.
  • “The sports industry just had its biggest gambling drama in decades.” – Nick [06:13]
• Key Players: Members of the Gambino and Genovese families; Chauncey Billups (NBA Hall-of-Famer and current coach); current and former NBA players.
• Insider Trading Angle: NBA players allegedly leaked injury info so friends could bet profitably (“bet the under”).
  • “Allegedly, Rozier would tell a buddy before the game that he would leave that game early with an injury, and then that buddy should bet the under on his points total for the game.” – Nick [08:01]
• Rigged Poker: Billups accused of luring high-rollers to mafia-rigged poker games using tech like X-ray glasses and rigged shuffling machines.
  • "The indictment cited illegal poker technology, like rigged shuffling machines and X-ray glasses… to see that that's a jack of clubs under there." — Jack [09:10]
• Context & Commentary:
  • This is reminiscent of the infamous 1919 White Sox “Black Sox” scandal.
  • Legalized sports betting (since 2018) has opened doors for both fun and serious integrity risks, including addiction.

Takeaway:

“With sports betting comes some insider trading and some addiction.” — Jack [09:59]
“Once we started legalizing sports betting again, this kind of a story was only a matter of time.” — Nick [11:05]

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2. Netflix’s “Eventizing” Game: Stranger Things Finale

Segment Start: [11:05]

• Announcement: Netflix revealed final season release plans for Stranger Things:
  • Episodes are staggered to own key holiday moments: Thanksgiving, Christmas Eve, and New Year's Eve.
    • "The first four episodes...drops on November 26, the Wednesday before Thanksgiving." — Nick [13:45]
    • Final episode to premiere in movie theaters New Year's Eve.
• New Strategy: “Eventizing”
  • Instead of spending billions for sports deals, Netflix buys one big cultural event (e.g., a single NFL Christmas game, Home Run Derby).
  • “Netflix doesn’t splurge, but when they do, they eventize it into one huge date on your calendar.” – Nick [15:47]
• Business Model Effectiveness:
  • Every $1 spent on content = $2.50 in revenue.
  • Netflix now worth more than the rest of the media industry combined.

Takeaway:

“If you're gonna splurge, splurge on something you won't forget.” — Jack [14:47]
“Netflix: fewer, better strategy that enjoys higher ROI than the rest of the industry.” — Jack [15:41]

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3. Ty Haney of Outdoor Voices: The Secret to Community

Segment Start: [17:58]

• Preview of Interview: Ty Haney, founder of Outdoor Voices, shares her four-step playbook for building powerful brand communities.
• Haney’s 4-Step Playbook:
  1. Start from the Top: Articulate a clear mission and vision.
  2. Rituals & Activations: Create activities/events both IRL and online to involve community.
  3. Empower Superfans: Enable superfans to meet each other and even co-host brand experiences.
  4. Reward & Recognition: Recognize and reward top community members with status and bragging rights.
     • “Those four things are really how you build community.” — Ty Haney [21:14]
• Practical Example:
  • Empowering ambassadors (e.g., hosting events at UCLA) creates co-ownership and deepens community bonds.
  • “That empowerment as kind of a co-owner of the experience ultimately came through in how they connected with others.” — Ty Haney [21:50]

Takeaway:

“Let super fans meet other super fans… that's when the flywheel really starts to happen.” — Ty Haney [20:55]
“It starts at the top. It requires in-person activations, let fans meet fans, and reward those fans for doing things that help the brand.” — Jack [24:29]

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Bonus: Water Sommeliers

Segment Start: [01:40]

• High-end US restaurants are introducing water menus and sommeliers; some water bottles cost more than wine.
  • “Gwen offers a six course food tasting menu paired with different bottles of water.” — Nick [02:42]
  • Best stats: Gwen in LA makes $100,000 a year just from water ([02:46]), and LA tap water has the most minerals—“and it’s free.” ([03:19])

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Notable Quotes & Memorable Moments

• “Take the fish, leave the cannolis, and put $100 on the Celtics. Because I just got a text from the locker room.” — Jack [09:17]
• “Netflix disrupted Hollywood by crossbreeding it with technology.” — Nick [14:51]
• “That’s where the magic happens.” — Ty Haney on letting go and letting fans lead [22:44]
• “I look like a young hot Adam Brody. I’m not kidding, honestly. And it’s not just Molly. A cab driver told me that the other day.” — Nick [11:43] (running joke, “Adam Brody lookalike”)
• “With sports betting comes some insider trading and some addiction.” — Jack [09:59]

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Important Timestamps

• [01:40–03:19] – Water Sommeliers & LA’s $100K water menu
• [06:13–11:05] – FBI, NBA & Mafia betting/poker scandal
• [11:05–15:47] – Netflix’s eventizing: Stranger Things & new content strategy
• [17:58–22:46] – Ty Haney interview preview: Building community
• [24:29] – Jack’s summary of Ty Haney’s community blueprint

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Quick Headlines (Rapid-Fire Business News)

• President Trump pardons Binance founder; “War on Crypto” declared over ([24:43])
• Oil prices up 10% with new Russian oil sanctions ([25:07])
• Tinder requires a selfie to authenticate swipers ([25:28])
• Update: Controversial dating app T kicked from App Store after breach ([25:41])

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Best Fact Yet

[26:09]
80% of all cars in Uzbekistan are Chevrolets, thanks to a GM factory deal post-Soviet Union—with nearly all cars, regardless of make, being white to reflect heat.

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Episode Tone

Breezy, witty, conversational, and packed with business insights and takeaways you can repeat at brunch.

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For More

• Full Ty Haney interview drops tomorrow.
• Celebrate your wins this weekend, and maybe just order LA tap water.

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End of summary.

Transcript

[A]

This is Nick.

[B]

This is Jack.

[A]

It's Friday. The Real Friday, October 24th. And today's pod is the best one yet. This is a T, boy.

[B]

The top three pop business news stories you need to know today.

[A]

Wow, Jack, I waited all week.

[B]

Is it your quarter birthday like two days ago?

[A]

It was my three quarter birthday two days ago. My Q4 birthday, man.

[B]

So you want a happy belated three quarters birthday?

[A]

I just think it's interesting you didn't remember it after we brought it up last month. Fractional presents. Send it my way, Jack. Three quarters of a gift is good, but three stories for today's paw. Jack, what do we got on the team, boy?

[B]

For our first story, the NBA, the FBI, and the mafia.

[A]

That mafia.

[B]

Yesterday, more than 30 people were indicted for illegal sports gambling and rigged poker games.

[A]

Besties. This wild story is now the insider trading moment of sports.

[B]

For our second story, Netflix's Stranger Things just announced the release date for the final season. The final episode is actually in movie theaters.

[A]

And this reveals Netflix's new strategy. Jack and I call it eventizing.

[B]

And our third and final story is. Ty Haney, the athleisure icon who founded Outdoor Voices, joined us for an interview.

[A]

Now, besties, that interview will publish on this podcast tomorrow. But in the meantime, Jack and I grabbed a preview of it for today's.

[B]

Pod because Ty shares her four step secret to building community.

[A]

Oh, it is good. And we're going to share it with you later today.

[B]

But yetis, before we hit that wonderful mix of stories.

[A]

Whoa. What a mix of stories for the Q4 birthday, Jack. Love the mix.

[B]

Maybe I'll order you a call ahead cocktail to celebrate your 3/4 birthday.

[A]

That would be nice, Jack.

[B]

Everybody should go out and celebrate the wins this week.

[A]

And if you do, Yetis, you may order some pinot, some chardonnay, maybe even a nice bottle of bubbly.

[B]

But before you ask for the wine expert sommelier, you may have to clarify.

[A]

Because they may send over the water, sommelier.

[B]

Because the cool new thing at restaurants is serving water that is so fancy.

[A]

This water needs guidance from an expert. True story.

[B]

Excuse me, waiter. Is that Bobby Boucher serving somebody water over at table nine?

[A]

Oh, Yetis, you're gonna need an H2 Oracle over at table 12.

[B]

Yetis, 10 restaurants in America have special menus just for the water. Like a dinner menu, a dessert menu, and a water menu.

[A]

We repeat, 10 dining spots where water may cost more than the wine you're.

[B]

Getting, the salad you're getting. You're going to want to start With a bottle of Saratoga.

[A]

The truffled pasta pairs well with the Evian.

[B]

What water can hold up with my steak cooked medium rare.

[A]

Well, sir, we do offer a $15 bottle of water from Armenia.

[B]

Here in America, the biggest water menu exists at Gwen restaurant in Los Angeles.

[A]

That's right. Gwen offers a six course food tasting menu paired with different bottles of water.

[B]

And the wildest part, that restaurant makes $100,000 a year to just in water sales.

[A]

Sit down, stand up and drown on that number again Jack. What did you just say?

[B]

100 grand. Selling the thing the earth offers us for free most abundantly of all.

[A]

Absolutely a profit. Puffy pro tip. Order the water from a glacier Yetis.

[B]

Yeah, it stays cold forever. Bobby Boucher told us that.

[A]

But besties Jack and I saved the best water stat for last, didn't we man?

[B]

Guess what water offers the most? Minerals.

[A]

What is it, Jack?

[B]

Tap water from Los Angeles. And it's free.

[A]

Yetdies enjoy the water this weekend. And Jack, let's see our three stories.

[C]

Fifteen years before this song, two boys from the northeast met in the dorm. They had an idea to cause a cultural storm. It's the best one yet but the best is the norm. Jack, Nick, that's it. I don't even think they need to practice. 50%. That's a fat tip. T boy city on your at Liz if you low you know cause we read to go we can't wait no.

[A]

More so just start the show the show Start the show. First, a quick word from our sponsor.

[B]

Netsuite.

[A]

Yetis, what does the future hold for business?

[B]

Ask nine experts and you'll get 10 answers. It's a bull market. It's a bear market. Rates will rise. Rates will fall. Inflation's up or down. Can someone invent a crystal ball?

[A]

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[A]

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[B]

Download the CFO's Guide to AI and Machine Learning for free at netsuite.com T.

[A]

Boy, that's netsuite.com T Boy netsuite.com TBoy.

[B]

This show is sponsored by BetterHelp.

[A]

You know, Jack, something I thought about in therapy last week. If I were a therapist, I would need my own therapist.

[B]

Think of the questions, the venting, the complaints, the tears that we all bring into that leather couch.

[A]

I mean, therapist me would need a break from me. You know, relieving other people's trauma every day for work, that could be pretty traumatic.

[B]

It's secondhand trauma now.

[A]

They do get paid to hear it.

[B]

But still, I appreciate how welcoming my therapist is to my dirty laundry.

[A]

So, besties, since October 10th is World Mental Health Day, we'd like to thank those therapists, our therapists, Better help.

[B]

Therapists have helped over 5 million people like us on every issue you can imagine.

[A]

And we've learned that simply saying out loud what we could have never articulated before, that could Change your life.

[B]

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[A]

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[A]

Our listeners get 10% off their first month at betterhelp.com tboy that's BetterHelp.

[B]

H-E-L-P.com t Boy.

[A]

For our first story, the NBA, the FBI, the frickin Italian mafia, besties. The sports industry just had its biggest gambling drama in decades.

[B]

30 plus people were arrested yesterday for insider trading in basketball and an underground rigged poker game.

[A]

Yeah, with crazy X ray machines. But besties, earlier this week, Jack and I did two stories that kind of unintentionally related to this huge story. Right, Jack?

[B]

First we did a story on the NBA's love affair with wine. And then we did a story on sports betting.

[A]

Okay? But now, Jack, this story that we're about to tell our audience, it's like a freaky combination of both, right? Man.

[B]

And it starts with an FBI press conference yesterday in Brooklyn.

[A]

Yeti's director, Cash Patel of the FBI announced that more than 30 people had been arrested from NBA players all the way to the legit mafia.

[B]

Members of the Gambino and Genovese families, classic Italian mafia families were under arrest yesterday.

[A]

Okay? And also the suspects include Chauncey Billups, the NBA hall of Famer and current coach of the Portland Trail Blazers.

[B]

Plus another former NBA player and a current one, too. They're all under arrest.

[A]

I'm sorry, Jack. The Los Angeles Lakers and La Cosa Nostra. This doesn't get a Hulu Downfall movie, then we don't know what does.

[B]

Now, there were two separate charges pressed by the FBI yesterday. The first was insider trading. The second was rigged poker games. But basketball touched both of them.

[A]

So, Jack, let's jump in t boy style. What was the first of these accusations exactly?

[B]

That NBA players were making insider trades with secret information. Like the Miami Heat's Terry Rozier.

[A]

Allegedly, Rozier would tell a buddy before the game that he would leave that game early with an injury, and then that buddy should bet the under on his points total for the game.

[B]

The FBI cited five specific cases of players leaking private locker room information about the team so that their buddies outside could make unfair sports bets about the games.

[A]

And the victim here, Jack, who is it?

[B]

According to the FBI, it's the integrity of American sports and. And legitimate sports books.

[A]

Wink, wink. I'm going out with an ankle pull in the third quarter.

[B]

Exactly. Players were basically flopping on purpose, ruining the integrity of the game, making their buddies money.

[A]

Which leads to the wild second accusation in this insider basketball trading craziness.

[B]

That Chauncey Billups, a hall of Famer and a current coach in the NBA, lured rich poker players to an underground poker game run by the mafia.

[A]

And not only was the mob running the poker games, they were rigged poker games, too.

[B]

The indictment cited illegal poker technology, like rigged shuffling machines and X ray glasses and contact lenses that can see through the back of the card to see that that's a jack of clubs under there.

[A]

The kind of stuff that Inspector Gadget invented back in the day.

[B]

It sounds like the plot of Godfather 4.

[A]

It does, Jack.

[B]

Take the fish, leave the cannolis, and put $100 on the Celtics. Because I just got a text from the locker room.

[A]

Yeah, as long as the Cor Gallioni family gets a suite in the Madison Square Garden.

[B]

Now, we should point out illegal and rigged poker games happening in smoky, filled basement rooms. Those have been happening for a long time.

[A]

Yeah, I can think of the plots of, like, I don't know, like, five movies that have that as well, Jack.

[B]

I mean, Matt Damon and Vince Vaughn are in, like, three of them.

[A]

But illegal sports betting, where players leak their injury info or flop to win.

[B]

The bets, That's a recent thing, and it's definitely coming with the rise of legalized sports gambling.

[A]

Gabagool so, Jack, what's the takeaway for all our buddies following this wild basketball sports betting story?

[B]

With sports betting comes some insider trading and some addiction.

[A]

It's a side effect, yetis. In 2018, the Supreme Court struck down the nationwide ban on sports gambling.

[B]

Ever since then, we've awkwardly slid back to legalized gambling, with citizens wanting to bet for fun, businesses wanting betting profits, and politicians wanting tax revenue besties.

[A]

It's almost like we forgot why sports betting was banned in the first place.

[B]

Nick and I opened up the history books. Joe Jackson and seven other Chicago White Sox players fixed a World Series game 106 years ago. What happened then is very similar to what this whole story is about in.

[A]

The NBA, and maybe even wilder.

[B]

Jack.

[A]

These NBA players, they've made over $100 million playing basketball in their NBA careers.

[B]

Legitimately, and yet they made a fraction as much cheating. And risking their whole careers to cheat in this insider poker betting scandal.

[A]

Maybe because for some, sports betting is addictive and they simply can't control it.

[B]

The way we see it, once we started legalizing sports betting again, this kind of a story was only a matter of time.

[A]

Because unfortunately, one reliable side effect to sports betting. It's some insider trading and a little bit of addiction. For our second story, Netflix just announced the release dates for the final season of Stranger Things. And the last episode. It's going to movie theaters.

[B]

Hey, Trey, can you play that scary sound the Demogorgons make? Perfect.

[A]

Ah, there we go. There we go.

[B]

Because Yetis, Netflix has invented a new marketing word. Eventizing. Make every big splurge a huge event.

[A]

Now, Jack, if we're gonna talk Netflix, I should tell you, you know, I've been getting a lot lately. I look like a young, hot Adam Brody. I'm not kidding. I'm not kidding, honestly. And it's not just Molly. It's not just Molly. Like a cab driver told me that the other day.

[B]

Okay, now you're taking it too far. You should have taken the compliment and moved on.

[A]

Because, Yetis, if you want to see Adam Brody, the older version of me playing a hot rabbi falling in love with Kristen Bell, well, season two, Nobody.

[B]

Wants this, dropped last night on Netflix.

[A]

And Jack on November 7, Frankenstein, the movie that's coming to Netflix as well.

[B]

Directed by Guillermo del Toro. I am terrified by the trailer.

[A]

Yeah, he went full freaky on it. Oh, plus there's another Knives out movie with Daniel Craig coming on December 12th as well.

[B]

It's now officially a trilogy.

[A]

Oh, and there's Emily in Paris. Season five hitting Netflix on December 18th.

[B]

Actually, she's hitting Italy. They traded up patisserie for pasta for season five.

[A]

Not possible. In fact, besties add it all up, and for every $1 that Netflix spends on content, they make two and a half dollars back in revenue.

[B]

Business is good. And that's why Netflix is worth more than the rest of the media industry combined.

[A]

But besties. What? Everything that Jack and I just said is just the beginning of Netflix's fall lineup.

[B]

Because Netflix just announced plans to own Thanksgiving, Christmas Eve and New Year's.

[A]

That's right. Stranger Things. It's one of Netflix's OG hits, isn't it, Jack?

[B]

It's a genre bending series. It's like comedy meets sci fi meets horror. Plus some Indiana nostalgia.

[A]

Yes, it does. But here's what Jack and I find fascinating. Yetis. For the final season of Stranger Things, Netflix has a new strategy.

[B]

They're strategically dropping their episodes across the Thanksgiving, Christmas Eve, New Year's Eve, Bermuda Triangle of holidays.

[A]

Yeah. Yeah. Okay, so here's what we mean. The first four episodes of the Final Stranger Things, that drops on November 26, the Wednesday before Thanksgiving.

[B]

So after you hit the bars to see your high school friends like you do every Wednesday before Thanksgiving, you can come home and binge the four episodes of Stranger Things.

[A]

Okay, but Jack, the next three episodes of the series that drops on Christmas.

[B]

Eve so you have something to do before Santa arrives.

[A]

Okay, but then, but then, Jack, the finale of the series that drops on.

[B]

New Year's Eve because every millennial doesn't stay up until midnight anymore. You can watch Stranger Things instead and.

[A]

Retire at 9pm Besties. Netflix. They pioneered the binge model, dropping all the episodes at once. That was theirs.

[B]

But now they're capitalizing on the calendar.

[A]

Oh, and we're not done yet. Yetis. Cause remember last week AMC reached a deal with Netflix to show their content in movie theaters.

[B]

Well, this is that deal. Netflix is putting the Stranger Things season 5 final episode in movie theaters on New Year's Eve.

[A]

So, Jack, on behalf of all the other Adam Brodies out there, what's the takeaway for our buddies over at Netflix?

[B]

If you're gonna splurge, splurge on something you won't forget.

[A]

Yetis. Netflix disrupted Hollywood by crossbreeding it with technology.

[B]

It usually doesn't do things the way Hollywood does things, but if they do, they make an event out of it.

[A]

For example, instead of spending billions on an NFL football deal, Netflix just bought one game and they made it on Christmas Day.

[B]

They don't pay billions of dollars for the MLB package either, but they're reportedly going to buy just one. The Home Run Derby.

[A]

You see, Netflix doesn't splurge on a full sports season. They buy a one night cultural event that drives buzz. Lower cost, more relevance.

[B]

It reminds us of some great shopping advice. If you have a $300 budget to spend at the mall, don't buy 10 crappy things. Buy one thing that's amazing that you can't wait to wear and you're going.

[A]

To own it forever. You see yeti's Netflix. They're now turning their finale of their best series into an in theater event on New Year's Eve.

[B]

It's Netflix's fewer better strategy that enjoys higher ROI than the rest of the industry.

[A]

Netflix don't splurge, but when they do, they eventize it into one huge date on your calendar. Now a quick word from our sponsor.

[B]

ZipRecruiter.

[A]

Yetis are you a witch? Or a ghost? Or maybe are you an elf?

[B]

This year we're doing Toy Story and I'm actually gonna be the claw. Those little green aliens.

[A]

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[B]

So if you've got a belly, a white beard and a big old laugh, Macy's will hire you starting November 25th to be Santa Claus.

[A]

And whether you're hiring hiring for one of these roles or any other role, the best way to find the perfect match for your role is on ZipRecruiter.

[B]

And right now you can try it out for [e-mail] tboy they got this matching technology.

[A]

That's just one reason why ZipRecruiter is the number one rated hiring site based on G2.

[B]

The other reason is that the unemployment rate for reindeer 0% right now.

[A]

Besties let ZipRecruiter find the right people for your roles, seasonal or otherwise.

[B]

Four out of five employers who post on ZipRecruiter get a quality candidate within the first day.

[A]

And right now you can try it for free at ziprecruiter.

[B]

Recruiter.com tboy again that ziprecruiter.com tboi ziprecruiter the smartest way to hire Airbnb Yetis.

[A]

Full disclosure, we're already thinking about holiday vacation. You got to book these things early these days?

[B]

Are you kidding? I booked my holiday vacation like six months ago. I do it like the Germans right after my Christmas vacation. I book next year's Christmas vacation for 2028.

[A]

Okay. But also full disclosure. Yet he's. I'm jealous here because I'm paying for my whole trip. But Jack, you have money from your Airbnb helping pay for yours.

[B]

It's my side. Hustle, profit, puppy, besties.

[A]

You can host your entire place or just your extra space.

[B]

Really satisfying feeling, by the way, when my guest messages me that their first night went wonderfully, it just puts me at ease. And it's like, wow, I am making money right now and somebody's having a great time.

[A]

So you're going to give a day away for free?

[B]

No, I wouldn't say yet. He's your home.

[A]

Might be worth more than you think.

[B]

Find out how [e-mail] host.

[A]

For our third and final story, Yetis, Jack and I got to interview Ty Haney. She is the founder of Outdoor Voices, the hottest athleisure brand of the 20 teens.

[B]

We interviewed her about her company, her getting pushed out of her company by investors and her return to the brand this year.

[A]

It's a wild story and she is incredible to listen to. So here is a four minute sample of that interview about community. Really what makes you take off in New York as the coolest athleisure brand and then nationwide is your super skill community. It becomes your differentiator. Walking clubs, running clubs, dog clubs. Everyone is trying to make community, including our podcast. It's all about community. It is the word of the last decade.

[B]

No brand did it better than Outdoor Voices.

[A]

True.

[B]

So we gotta ask you, what is the playbook for creating a community as a brand and how do you do it today?

[D]

Yeah, of course. I thought a lot about this. It starts from the top, so articulating a clear mission, vision, purpose, reason for being. And so with Outdoor Voices, it's get the world moving and then how are we standing up? Rituals for activation, both IRL and then digitally. And so as you mentioned, one of the formats for us was local activations, activities that got people moving that then would be amplified through social and essentially drive awareness for us.

[A]

What kind of activities, Ty?

[D]

I mean, it started with us like literally as a team on Canal street, when we were probably a 15 person team. And I think our first New York Times feature was the team coming back from playing lunchtime basketball at the Canal street basketball court.

[A]

So you would take your office to go and play pickup in the middle of the day, pick up basketball.

[D]

One of our kind of operating principles was it starts with us, like, if we're gonna expect it from the consumer, let's start with it ourselves. And so that tenant felt very small and local and then got really big over time as like local events like that were happening in concert with one another kind of everywhere. But we'd lean into anything activity wise that felt ownable within this recreation world. So jogging, I think we hosted the first dog walking event. I wouldn't say like ever in the history of the world. And so we definitely with those types of activities like leaned into things that weren't going to be like, you know, on ESPN that night in terms of activities. And then I'll kind of like complete the thought in terms of building community. The third thing is through these rituals, having a place for people who are obsessed with or potentially potential to become obsessed with the brand, to convene and spark bonds with one another. And so in my experience, like when you have formats through kind of various channels for super fans to like meet other super fans, that's when the flywheel really starts to happen. They start telling their friends and it becomes a movement or a mission. Bigger than myself, bigger than the team, bigger than the brand. The fourth piece in this playbook is about reward. And so there's ways to do that kind of today, but really it's just recognition within the community that you're a super fan, that you have status, that you've been here longest. Almost in a brute bragging. Bragging. Right. Kind of proof of fan type way. So those four things are really how you build community.

[A]

Jack, I don't want to put pressure on you, but I noticed you were taking notes while Ty was talking. Can you repeat the four part playbook for us there?

[B]

Sure. First, it starts from the top. Have a clear mission which for out yout Voices was get the world moving. Second is have rituals for activation locally IRL ideally. Third, let super fans meet other super fans because that's what creates the flywheel effect. And fourth is reward those superfans. I do have a question about step three. How does letting superfans meet other super fans, how does that cause them to get more vocal about supporting the brand?

[A]

How does that build the community more?

[D]

One thing that we saw as a very specific example, the moment that we take someone from our ambassador group or our community and make them a host, let's say at UCLA of an event, they became an owner in a sense. And then they'd bring whatever their 40 friends and really feel kind of like authorship in how that event came to life. And they bring it to life in a unique way. Like different than how us the brand directly would bring it to life. And so that empowerment as kind of a co owner of the experience ultimately came through in how they connected with others. And then it made that connection and ultimately that first interaction with the brand for those 40 attendees, all that margin, all that more powerful. I mean, referral at the end of the day, but like happening live and in a format that connects to our vision and mission.

[A]

Okay, so you gotta kinda let go as a brand a little bit and be like, okay, I'm gonna, like, let our audience and fans run with this instead.

[D]

That's where the magic happens. Yeah, exactly.

[A]

Now, Ty, Jack and I, in preparation for this interview, because we want this to be the best interview yet that you've ever done. We listen to every interview you've done. Full disclosure going back a decade. Now, there is one product you have never talked about on other podcasts that Jack and I happen to think may.

[B]

Be your most powerful product.

[A]

Jack, do you want to say what that product is?

[B]

The tote. Yeah, the doing things tote. Absolutely. You turned packaging into a walking billboard. And Nick and I have a few of them ourselves. Yeah. How did you come up with that brilliant marketing move of turning your tote bag into a billboard?

[A]

Yetis, Nick and Jack back with you at the T Boy studio.

[B]

Want to hear her answer to the question about the Outdoor Voices tote bag and learn more about the rise and fall and resurrection of Outdoor Voices. Then check out tomorrow's full interview episode. Hey.

[A]

You'll also hear why, ironically, there is one word that Ty really, really, really, really doesn't like. And what is it, Jack?

[B]

It's the category of her product.

[A]

Athleisure. Yeah, she doesn't like athleisure. It's a great story. Jack, could you whip up the takeaways for us to hit the weekend?

[B]

Our first story was a bad day for sports betting. The FBI indicted more than 30 people on Insider trading and rigged poker schemes.

[A]

It's an unfortunate historic reality of the industry. A side effect of sports gambling is some insider trading and a risk of addiction.

[B]

For our second story, Netflix is eventizing the final season of Stranger Things with drops on Thanksgiving, Christmas, and New Year's.

[A]

Because besties, if you're gonna splurge, splurge on something no one will forget.

[B]

And our third and final story is our interview with Ty Haney of Outdoor Voices.

[A]

Yeah, she shared her four step secret recipe to drive a brand's community. And, Jack, you whipped them up so well. Why don't you whip them up for us here?

[B]

It starts at the top. It requires in person activations let fans meet fans and reward those fans for doing things that help the brand.

[A]

Those are the four keys.

[B]

But yetis, this pod's not over yet. Here's what else you need to know today.

[A]

First, yesterday showed how close President Trump and the tech industry have really gotten over the last couple years.

[B]

First, President Trump pardoned the founder of Binance, who was convicted of money laundering.

[A]

And in doing so, he declared that the war on crypto was now over.

[B]

Then the president canceled plans to send National Guard troops to San Francisco, and.

[A]

He said he only did so after talking on the phone with tech giants Mark Benioff and Jensen Wang.

[B]

Second, oil prices are up 10% this week on news of new Russian oil sanctions.

[A]

Now, as context, President Biden had not sanctioned Russia's biggest oil companies on worries they could raise global prices of oil.

[B]

But now Trump is doing it to put pressure on Putin to end the Ukraine war.

[A]

And that is why the price of oil spiked this week. Russian oil officially off the market.

[B]

And finally, an update on your dating life. Tinder now requires your selfie before you can start swiping.

[A]

Tinder is going to make sure they get a pic of you to prove that you are actually who you say you are in your profile.

[B]

Makes a lot of sense. Also, the controversial dating app T has been kicked out of the App Store.

[A]

Yeah, remember, tea let you dish the tea on guys or gals whom you dated. But the app suffered another breach this year and it had some privacy violations. Now time for the best fact yet. This one sent in by Alice Martel, also known as my mom, because she and my dad just got back from vacation in Uzbekistan and they actually had a bunch of facts to share with us.

[B]

Jack, here's the best fact yet about Uzbekistan. 80% of all cars there are Chevrolets.

[A]

That's right. In fact, Uzbekistan is Chevy's second biggest market outside of the United States.

[B]

Why the heck is that the case? It's thanks to a historic deal that General Motors made with the Uzbekistani government.

[A]

After the fall of the Soviet Union, GM took over a car plant there and got a heavy subsidy from the government.

[B]

Most of the other 20%, by the way, they're Russian made cars.

[A]

And all of the cars, by the way, they're pretty much all white so.

[B]

That they heat up less in the summer.

[A]

The Uzbeks, they're thinking ahead. Yetis, you look fantastic today.

[B]

Jack.

[A]

Oh, oh, one sec. Oh, man, Jack, I almost forgot. I've got the Adam Brody lookalike. Competition is going on like right now. So we're gonna have to wrap up the pod. Dude, I'm late for this thing.

[B]

Who's my look alike?

[A]

I told you my wedding jack.

[B]

Yeah, you did.

[A]

Actually, the poor man's Ryan Gosling over here. That's who I get to pod with every day. Besties, you look fantastic as well. Remember, to celebrate the wins this weekend, we got a bunch to celebrate. And check out our special episode dropping tomorrow.

[B]

Kind of a backhanded compliment. Is that Ryan Gosling? I'll take that poor man's.

[A]

It's a story for another podjack besties. The interview with Ty Haney. It drops tomorrow. You're gonna love it. We can't wait to see you there.

[B]

Nick and I will see you there.

[A]

Can't wait. And before we go, a happy birthday to legendary Eddie Laura Welty turning 40 years old and celebrating with an epic trip across Japan.

[B]

Happy 13th birthday to Sylvie Ram Sundar in Toronto, Ontario.

[A]

And Richard Blythe has got the best birthday yet as the best bro yet in Daboo, Oklahoma.

[B]

Happy birthday to jay Giamalva in McHenry, Illinois, who's also a legendary brother.

[A]

And Mark Andre hernandez is turning 15 years old and celebrating in Yarupa Valley, California.

[B]

Happy birthday to Trenton Cycle in Boca Raton, Florida, who got his daughters hooked.

[A]

On t boy 2 hyh tboi. And Bailey McQueen's turning 29 years old down the street in San Francisco. Happy New year. Happy birthday, Bailey.

[B]

Happy 15th birthday to Callaway Scott in.

[A]

Henderson, Tennessee and a shout out to Kathy Buckley down in Dallas. Your daughter's proud of you for how hard you are working right now. Great to have you with us.

[B]

And congratulations to Sahithi and Krishna Gandhikota in Seattle, Washington, who are celebrating their first anniversary.

[A]

And Jaden Enfield in Tucson, Arizona has got the ballroom showcase tonight. And you got this, Jaden, you got.

[B]

This big shout out to Johnny Moskin who just passed the CFA Level 3 just outside Philadelphia.

[A]

And a happy birthday to Kayla Fernandez in San Jose, California. The cfp.

[B]

This is Jack. I own stock at Netflix. If you like the best one yet, you can listen ad free right now by joining Wondery and the Wondery app or on Apple podcasts.

[A]

Prime members can listen ad free on Amazon Music.

[B]

And before you go, tell us a little bit about yourself by filling out a short [e-mail] survey.

[A]

We want to get to know you.