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This is Nick, this is Jack. It's Thursday, the new Friday, May 28, and today's pod is the best one yet. And this is a T boy. The top three pop business news stories
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you need to know today.
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Mark the calendars. To mark the calendars, tickets drop tomorrow.
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San Francisco, Boston, Seattle. Our next three live shows finishing out 20, 26.
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We see you Atlanta, we see you Denver, and we see you Europe as well.
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Yes, we will add you to the list for next year. Although Europe, I'm just gonna pencil that in right now.
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But in the meantime, tomorrow we're dropping the links to our last three live shows of the IPO tour. The in person offering.
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You'll be able to get tickets tomorrow. We expect it to sell out. So mark your calendar.
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Yeah, the links will be in this episode description. But Jack, we got three fantastic stories for today's T boy. What do we got on the pod?
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For our first story, Bella Hadid was caught by the paparazzi eating mysterious ice cream on a yacht in the Mediterranean.
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Because David Protein perfected the tease.
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For our second story, Robinhood is letting an AI agent take over your and execute trades autonomously for you.
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And it's letting you make AI an authorized spender on your credit card.
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And our third and final story is the Pope. He wrote 42,000 words about AI and it was hugely economic.
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The Pope, he wants to delete gdp.
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He's got a gdp Ick. And the only prescription is some dignity. But yetis, before we hit that wonderful
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mix of stories, no one else is doing that mix. Love the mix on the show, Jack.
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There's nothing bigger right now than man butts.
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Literally. You're gonna see it at the water cooler. Guys, Guys, glutes are huge right now.
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According to the Wall Street Journal, men are prioritizing strong glutes over any other body part.
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It's big male butt energy. And the demand is soaring.
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And this is a surprise, as historically, guys have focused on pecs, bis, tris, and maybe washboard abs.
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But in the meantime, hip thrusts are now for him.
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Equinox says male bookings to its best butt ever class are up 17% this year.
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Lifetime Health Club reported a surge in men at the glute trainings.
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You want more receipts? We got em in our back poc. But I can't pull out the receipt, Nick. Cause my butt's so huge these days.
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According to Whoop, over the last 24 months, man booty workouts have doubled.
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What we're saying is, man squatting is soaring.
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Yeah, we're getting all time highs as you go to all time lows.
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One gym in Los Angeles had to add three new glute machines. Cause of demand from dudes.
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There were dudes lining up out the door now. One reason for this, it's actually fascinating.
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Have you noticed the number of nude men on screen? Especially like full. Not full frontal, full, full backal.
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Yeah, full backal. It's Hollywood, White Lotus, Saltburn. Heated rivalry anyone?
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Oh, heated rivalry. Don't even get me started. Also the longevity and wellness obsession of our society that's pushing butts.
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The butt cheeks are the muscles that help you live better and live longer.
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Yeti's bys and tries was the gym routine of dudes when Nick and I were in college.
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So Jack, what are jocks now telling other jocks over at the gym?
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Squeeze their cheeks like they're trying to crack a walnut.
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Besties biceps are out, butt cheeks are in. Welcome to the dude booty economy.
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Let's squeeze her three stories.
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Let's hit him. Years before this song, two boys from the northeast met in the dorm. They had an idea to cause a cultural storm. It's the best one yet. But the best is a norm. Jack, Nick, that's it. I don't even think they need to practice. 50%. That's a fat tip. T boy city on your at list. If you know, you know. Cause we read to go. We can't wait no more. So just start the show. Start the show. Start the show. First, a quick word from our sponsor,
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All right, Yetis. You're never gonna be able to guess how many accounts Jack has linked to Monarch. 31. Are there even that many like financial products out there? Yeti Yetis. He's got credit cards, checking accounts, brokerage Accounts, Retirement Accounts, 529 College savings accounts for each kid.
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And my nieces and nephews. Nick.
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Okay, I'm rounding up. Does that get us to 31? Where are we?
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Don't forget my mortgage, my house, the car I own. They're all linked. And all their values in Monarch.
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You see, besties. Jack actually linked everything to Monarch one year ago during a little bit of spring clean.
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Until I used Monarch, I had a very messy, very chaotic spreadsheet. But now they're clean, synced, and automatic.
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That's 50% off your here@monarch.com with code T. Boy. For our first story, David protein has been hinting at its next big thing for months. So Jack and I are finally putting together the clues. Here it is. Protein ice cream.
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Because the newest marketing is the breadcrumb trail.
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Yetis. Michelangelo's most famous art. Took half a millennium to actually go viral.
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And it went viral finally, in the form of protein bar Dave at Eat
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this peanut butter flavored protein bar. Grow a third bicep like a tasteful Renaissance nude.
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$725 million valuation. This business is growing so fast, you gotta give it a piss test, Nick.
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Protein maxing has become the brand's identity.
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We covered David most recently after it survived the Regina George gate.
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They got accused of having twice as much fat.
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But they didn't because its key protein ingredient is so innovative, it broke the nutritional label.
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But besties, pause the pod, because here's the big question everyone in the consum packaged good space is asking right now.
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What's David Barr's next big thing? And we're not talking about the codfish.
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Can't be another seafood, guys. We gotta remix things.
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Well, in October, we saw clue number one. A reporter from Fortune magazine got to visit David's lab in downtown Manhattan, and
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they were sworn to secrecy on the ingredients. But in the article, we noticed a reference to trying a bite of ice cream.
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In March, we saw clue number two. A big truck in California was spotted with a pint of David Barr Ice Cream on the back of the truck
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like a regular old fashioned delivery truck but with a cookie dough ice cream pint on the side. And David its logo.
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Another tractor trailer truck had a jacked cow on it, also with the David Barr logo.
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We repeat, a muscle bound cow like Arnold Schwarzenegger with an udder.
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And what do cows produce? Dairy. What's in ice cream? Dairy.
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But the wildest hint yet was yesterday and we're calling it clue number three.
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It includes a model, a yacht and paparazzi photos.
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You see besties, Vogue magazine posted a picture on Instagram of Bella Hadid, the model sitting on a yacht in Saint
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Tropez holding a pint of David ice Cream Besties.
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Unclear if David Barr paid her for this, but we are certain they sent it to her.
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And our guess, they leaked that it was happening to the paparazzi.
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In one of the pictures she is spoon feeding a buddy of hers a taste of this stuff.
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Who happens to be another gorgeous model by the way.
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But yetis, there is one other final clue that wasn't clear to anyone else and we haven't seen this reported anywhere.
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That's because I just googled it. Yeah, I googled David Ice Cream right before this pod. And the first hit on Google is a website from David.
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Okay, but that's not the full story, is it Jack?
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No, you click the link that says David Ice cream and it's a 404 error. It's like they forgot to clean up their digital footprints when they took this website link down.
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Or did they? Is it a mistake or is it a conspiracy?
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It's like Larry David's accidental text on purpose now. Yet he's add it all up.
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And CEO Peter Rahal who we've interviewed on the show, he's only mentioned the word ice cream once publicly by our
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count and hasn't acknowledged any of these clues.
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But Jack, he doesn't have to. And why is that?
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Searches for David spike on Google each time one of these clues is revealed.
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We check Google trends and each hint is leading to more David interest. So Jack, what's the takeaway for our buddies over at David Bar? Maybe Ice Cream.
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It's the breadcrumb trail of launch marketing.
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You see, yeti's luxury companies build demand by manufacturing product scarcity.
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Era Maze makes fewer bags. Ferrari barely makes any cars. And De Beers, they control the supply of diamonds.
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But David is revealing that you can treat info the same way. Manufacture information scarcity.
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What's happening with David Ice Cream is more than a typical marketing tease. Because of the informality of these leaks,
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they're generating earned media in ways official teases from the company's Instagram just wouldn't generate.
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Yetis. The typical marketing playbook is to announce a launch, share pictures exclusively with one reporter, and then let that reporter interview the CEO.
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But David's playbook is a mystery truck, a secret reporter test, and then a
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paparazzi surprise, with one model feeding another model ice cream by the spoon.
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Plus an accidental SEO link on Google. But on purpose. It's a series of drips. Not a single drip.
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They didn't tease this launch. They leaked it on purpose, one breadcrumb at a time.
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Like Hansel and Gretel. Because besties, the more info you control, the more hype you can build.
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It wasn't Hansel and Gretel. It was Bella and Gigi.
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Jack and I call it the breadcrumb trail of launch marketing. For our second story, Robinhood is letting AI agents trade and make credit card purchases on your behalf.
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Which begs a new AI question we'll all eventually face. How long is your AI's leash?
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The AI butler is here. Besties. Two weeks ago, we covered a popular story by the Wall Street Journal ENTLED I let ChatGPT manage my stock portfolio.
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We called it Wolf of Clod street, and AI was a pretty decent portfolio manager.
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How's your portfolio, Greg?
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I don't know.
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Ask Robot. It's strong. Quite strong.
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But that was theoretical. You asked ChatGPT for investing advice, which you can act on or not act on.
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But here's the news. Robinhood just launched Agentic Trading, letting you link your Chatbot to Robinhood so it can be your own personal 24. 7 robo trader.
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Here's how it works. You open up a separate account and fund it with whatever money you're comfortable with. And then you let AI run with an investing strategy that you approve.
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Like, hey, here's $10,000. I'm a risk tolerant guy. Goal is to double my money by chasing trends that you see on Reddit.
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Go. Or here's $100. I hate volatility. I'm not seeking like much risk. Invest only in profitable companies in the S&P 500 trying to beat the market. But again, don't lose my money.
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You can even say, like, only companies headquartered in the New England region.
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That would be a strange prompt, but yeah, you could do that.
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But then Robinhood would let you manage the notifications for your Robo trader.
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You could get updates every time it makes a trade. Or you could say, I don't want updates. I'm going to stick my head in the sand and check back in a year.
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Either way, this innovation is like a waymo of money. But besties pause the pod, because this is what Jack and I find even more fascinating.
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Robinhood also created a gentic credit card for robo shopping.
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Sit down, stand up, and turn over the plastic besties. Robinhood, to sprinkle on some context, launched their first credit card last year.
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800,000 users are swiping so far. Now you can connect an AI agent as an authorized spender for that Robinhood credit card.
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Basically, let it go full Mary Poppins on your lifestyle.
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You set a budget, you set your shopping instructions, and then you let the AI shop till she never drops.
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Cause she will never drop. Like, you could give your agent a list of desired meals, and then they would order groceries on Instacart with the Robinhood card without you knowing.
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If you're a sneakerhead, you can tell the agent to buy a new Nike release in your size whenever it drops below $300 on the platforms.
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Jack, you know, next time we're in New York, we're trying to go to San Sabino, but it's, like, impossible to get a reservation. So what would you do here?
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You could tell your AI in the Robinhood credit card app to snag the reservation when it becomes available.
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You just gotta hope se's that your personal Robin Hood shopper is more Pam Beasley, less Dwight Schrute. Right, Jack.
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And start compiling a Battlestar Galactica collectible collection.
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Not a good look. You don't have that conversation with a robot at any point before this.
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We could already ask AI to give us price alerts and tell us when stuff becomes available to purchase online.
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But then we had to order it ourselves, and that was a burden.
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This new Robinhood feature eliminates any friction. It lets the AI buy it, which is faster than a human possibly could.
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So add it all up and Robinhood's robo traders and shoppers could grow their business. And that's what investors think, too.
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The stock popped 2% yesterday.
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But we should point out this is also a risk to Robinhood because this is agentic commerce.
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If AI takes over our purchasing decisions, then brands don't matter anymore. The AI just finds the lowest price.
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Do you care if it's a Robinhood trader or a Schwab trader if it's just trading on your behalf without you knowing?
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Brands are concerned about it. Robinhood's rushing into it. But others are hoping agentic commerce never Comes.
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So, Jack, what's the takeaway for our buddies over at Robinhood?
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How long is your AI leash?
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Yetis? By this time next year, Jack and I want to make a bet that you won't be just asking an AI chatbot questions like you do Google search style.
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No, you'll probably have at least one AI agent. A bot that independently does work on your computer for you 24 7.
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But a year from now, here's the big question you're going to face. How much slack do you give that bot to act on your behalf?
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For AI agents at work, you might give it a lot of slack. Go do my spreadsheets overnight. I'll check it out in the morning. If you make a mistake, my boss is encouraging me to use AI so he'll understand.
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And for no risk functional tasks, you'll also probably give it a lot of slack.
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Yeah, go fight for my refund from Delta. Take as long as you need. If you take six hours, that's still worth it.
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No cost to me. But Jack, what about managing your money?
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An AI agent could lose all your money in one stupid trade. Or rack up a huge grocery bill that you didn't ask for because of a hallucination.
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I'm sorry, robot. What's all this Wagyu beef we suddenly got delivered for 700 bucks?
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When your money's at ST&AI's mistakes cost you something, the AI is going to have to earn your trust.
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So the trust challenge that we'll all face is how much latitude, how much leeway, how much discretion we're going to give the bots.
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It's the AI leash question. How much slack do you give your bot?
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Let us know in the comments. Jack and I will see you after the break. Now, a quick word from our sponsor.
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This episode is brought to you by bilt, the intelligent finance platform that helps businesses scale with proven results. Look.
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Yet he's paying and getting paid. That is a pain for small and medium businesses out there.
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Did you send the invoice? Did they see it? Did you remember to remind them to remember to pay it? Oh, I totally forgot.
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Jack, besties. If you drop the ball on any of those, you don't get paid and you're missing out on cash flow. And unless your customers are mind readers, which they aren't, they're probably just busy and forgot. You shouldn't have to chase them down.
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Terms and conditions apply. See offer page for details. Top hats, Baseball hats. Von Dutch hats. We wear so many hats on this podcast. Honestly, we're not great at all of them.
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No, we've been avoiding hiring someone to wear those hats instead of us. Especially the Von Dutch one. Because hiring and TR forever.
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Well, Brad, to say that we are hiring right now AT T boy. And this is a job for Indeed Sponsored Jobs.
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Because Sponsored jobs posted directly on indeed are 95% more likely to report a hire than non sponsored jobs.
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So besties spend less time searching and more time actually interviewing candidates who check all your boxes. Less stress, less time, more results when
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Just go to Indeed.com podcast right now and support our show by saying you heard about Indeed on this podcast.
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That's indeed.com podcast. Terms and conditions apply. Need a hiring hero? This is a job for Indeed Sponsored jobs. For our third and final story in a 42,000 word encyclical, we'll explain that in a moment. The first American pope had a message for the world.
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The Pope disagrees with gdp.
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Ah, the encyclical.
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Who says, ah, the encyclical? This is the first time anyone in the world has seen or read or said the word encyclical.
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Can you whip up the definition for us over there, please, Jack?
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It's like an open letter to the world from the Pope.
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Yeah, and the latest one from the Pope was entitled Magnifica Humanitis, which I
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think means Magnificent humanity in English. Yeah, although there's a Latin major in the comments who's gonna call me out right now.
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I like the SAT flags bestie at 42,000 words. Pope Leo is getting full credit for the word count on this thing.
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42,000 words is twice as long as Metamorphosis, the famous novel from Franz Kafka.
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Jack, 42,000 words is five and a half US constitutions long if you include
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all of the amendments.
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All of them. This thing was written in all six languages that the Pope speaks, plus Arabic,
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although it wasn't published in Latin, even though the Pope speaks Latin.
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Nootus was notatus, Jack, and the focus
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was all about artificial intelligence.
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And you see on the spectrum of doomer to optimist, the Pope, well, he's alarmed.
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He's alarmed that our leaders are only hoping for the gains of AI and not preparing for the potential losses.
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Here's what he said on truth. That disinformation didn't begin with AI yet today it finds a powerful amplifier in AI.
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Here's what the Pope said about war. He called for an international ban of fully autonomous lethal weapons.
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And here's what he said on social media. Well, he trashed the algorithms that reward polarization, basically.
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And he called on policymakers to help parents keep their kids off phones.
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But at the end of the day, the core theme out of the Vatican is that AI is like the Tower of Babel.
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I think it was that AI could be like the Tower of Babel. If we humans get too ambitious, God will strike us down.
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It's a story of hubris, building too high too fast, and the whole thing falling apart.
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But what Nick and I find most interesting is that the American Pope is telling Americans that our economic religion is basically wrong.
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Yeah, he's kind of calling out the economists on this one. Because for 80 years, one economic stat has made us Americans feel. Feel like we're winning, baby.
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GDP, gross domestic product. But the Pope says we're not winning. So.
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Jack, pause the pod for a sec. What really is gdp? Besides a nice acronym?
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GDP is an economic calculation of both what we as a country spend and what we as a country receive as income.
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And by that measure, we're number one, China's number two, and Japan and Germany come right behind at three and four.
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But the Pope says GDP is broken as a North star of measuring economic wellness.
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Basically, it gives them an ick worse than the Chicago Cubs do. Why?
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Nick and I are giving our own example. We're looking at data centers.
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We were curious what he meant by this. And we think we see with data centers, you know, because tech companies are spending a trillion dollars this year on
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these things, and that $1 trillion of data centers adds to our GDP. But does anyone actually benefit from all that GDP?
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People do benefit. Nvidia benefits. And their shareholders benefit from this huge splurge on data centers, and so do the profits.
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And the shareholders of the entire AI. Supply chain.
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But from the Pope's perspective, the other 99%, they're not benefiting from all these data centers.
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For everyone else, these data centers mean higher electricity prices, increased risk of job displacement if you're a white collar worker. Oh, and maybe some surveillance capitalism that'll jack up the price of us.
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But besties. In the BAI era, the before AI era, GDP did make sense as a measure of economic wellness.
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Spending at restaurants on one side of GDP became income for the farmers, the cooks, and the waiters on the other side of gdp. That was a good measurement of wellness.
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But after decades of companies minimizing the labor costs, GDP is now more of a measure of profit.
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And markets don't distribute profit equally, not by a long shot. AI could make that even more extreme.
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So if the Pope says that GDP ain't a good measurement, then, Jack, what should we be measuring?
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We should be measuring dignity, according to this Pope from Chicago.
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So, Jack, I got a confession to make. I'm ready for the takeaway. What's the takeaway? For our buddies who aren't in heaven, AI be their name.
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UBI is not the solution. Meaningful work is.
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Yetis. The Pope did not call for specific replacements to gdp. He just gave moral direction here.
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But we can tell what he thinks needs to be measured. It's dignity.
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The word dignity.
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He mentioned the word dignity 107 times in this document.
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And those 42,000 words, the Pope said it is through their work that individuals develop many dimensions of their existence.
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He also said a lack of responsibility in the absence of daily tasks results in human and cultural impoverishment. This guy's not a fan of bedrock.
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So, interestingly, the Pope's big policy wish for governments, it's specifically to retrain workers before unemployment hits.
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Because unemployment, according to the Pope, is a grave evil.
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Interestingly, he's not calling for giving away money or distributing AI dividends or universal basic income, as many have called for
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in the AIH because without war, humans are missing part of their dignity.
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The dignity besties. Over the last year, the Catholic Church has emerged as the shocking policy guru
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on AI and the Pope's pitch. It's to stop using GDP as our measurement of economic success.
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And that UBI alone ain't the solution. Meaningful work is. Jack, could you whip up the tankwis for us for the new Friday?
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David Protein is about to launch. Ice cream. We know because of the trail of
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intentional leaks, the new marketing launch hack. Leave breadcrumbs. We'll eat them up like Hansel and Gretel.
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For our second story, Robin Hood launched agentic trading and agentic spending. Let your AI manage your portfolio and shop with your credit card.
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But the next personal question for AI, it's how long is your AI's leash?
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And our third and final story, the Pope laid out moral guidance for how we should handle AI, and he trashed gdp.
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UBI alone ain't the solution. Because meaningful work is a core part of human dignity.
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But besties, this pod's not over yet. Here's what else you need to know today.
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Oh, boy. We got a new entrant in the 10 year fried chicken wars. This time, it's shockingly Chipotle.
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Chipotle is testing a crispy fried chicken as a protein option at select restaurants in California.
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See, beef prices are so high, Chipotle is flirting with a fry a lader for the first time ever in the biz.
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But like guac, fried chicken is a bit extra. A buck 25 extra.
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And second, remember last week, Everlane sold to Sheehan. America's sustainable pioneer sold to China's Fast fashion.
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Well, here's a wild detail. Everlane's founder didn't know. They found out the same way we did in the news headlines.
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Okay, even wilder that Everlane founder Michael Prisman is already making moves on a new competitor to his old company.
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He announced this week he's launching a new company that's basically Everlane 2.0, but it's called Still Radical.
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And finally, America's World cup team is officially set. The final roster has been revealed for next month's tournament.
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The problem isn't the roster, Nick. It's how the roster was revealed. Because the players who didn't make the cut, they were notified over email.
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Just like Zuck, Oracle, and all the big tech companies these days, the US Men's national team basically fired the players who didn't make the team over email.
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Our coach, who's from Argentina, by the way, vigorously defended this move of letting the players go via email.
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Classic boomer line. Like this happened to me, so it's gonna happen to you. Now time for the best fact yet. This one, sent in by Nathan Kai Kendall from lovely Tulsa. Okay, push and play. What's up, Yetis? Did you know looking slightly beside a star can actually make it appear brighter? That's because the macula, your central point of vision in your eye, is packed with cones which see detail and color. However, the rest of the retina also contains rods which are more sensitive to brightness and motion. So the next time you're on that dark sky vacay. Look just next to the star and it's gonna look a little more bright. We do one story on the dark sky vacation trend. We got like half a dozen facts from the yetis on this thing. Unreal.
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So the takeaway is don't look directly at the sun. Don't look directly at the stars either.
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Your next summer vacay is probably to Arizona Yetis. You look fantastic over there. Jack, you are glowing. And so is our third co host. Your butt.
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You mean our third and fourth co hosts.
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Oh, the big guy. Booty economy. It is blowing up, right, besties?
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You know, half the time I try on new jeans, I can't even get them past my thighs.
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I didn't hear you. I was on the squat rack. What was that, Jack? Yeah, it is. If you've got a buddy who's the real heated.
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Rivalry is between my left cheek and my right. I'm always being impressed.
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If you can get one side bigger than the other, that's a story for another pod. Send it to your buddy who's squatting right now and Jack and I will see you tomorrow. And before we go, a happy, happy 51st birthday to legendary Eddie Leanne Darmanin in Melbourne, Australia.
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Happy birthday to Rotimi, the human encyclopedia who's celebrating their Geburzdock in Berlin, Germany.
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And Frank Eichenberry is turning five years old on the way to school over in Fayetteville, Arkansas. Great to have you with us, Frank. Nick.
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Frank is rolling his eyes right now. It's Fayetteville.
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We got you Frank. And Fercy Nunez from Middletown, New York. From the city, snacks, light daily days is turning 27 and celebrating the wins.
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Happy birthday to Nicole Lawson turning 29 in St. Louis.
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Ezekiel Hernandez, the fifth grade basketball star of Yorupa Valley, California is celebrating the best birthday yet.
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Happy birthday to Caleb Myers of Dallas, Texas.
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And Joaquin Romero's got a 36th birthday in Hunin, Argentina.
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And to anyone else celebrating something today. Make it a T, boy.
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Celebrate the glutes of the winds. This is Jack.
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I own stock of Reddit. Nick and I both own stock of Chipotle, Robinhood and ETFs of the S&P 500. Real winning means showing up stronger, faster, better than before.
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Podcast: The Best One Yet
Hosts: Jack Crivici-Kramer & Nick Martell
Date: May 28, 2026
Duration: ~27 minutes
In this “TBOY” (The Best One Yet) episode, Nick and Jack bring their signature pop-business energy to three trending stories:
The episode rolls out with playful banter on the “dude booty economy,” followed by deep analysis, memorable quotes, and punchy takeaways, all delivered with Nick & Jack's witty, conversational flow.
Critiques of AI:
AI as the Tower of Babel:
Attack on GDP:
Proposed alternative: Dignity
Policy implication:
Summary created for listeners seeking an engaging but insightful recap of the episode’s business, tech, and cultural trends, without the ads, intros, or outros.