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This is Nick, this is Jack.
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Welcome back. It is Monday, May 18, and today's party's the best one yet. And this is a T Boy.
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The top three pop business news stories you need to know today.
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Happy last week before Memorial Day, baby. Everyone's like, are we still got traffic? Is everyone still already stuck in traffic right now?
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5 days until the most epic 3 day weekend start of the summer of the year.
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Never too early to round up and celebrate. But Jack, three fantastic stories for today's T boy.
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What do we got at the most
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interesting show in the business?
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For our first story, Burberry is showcasing their top selling accessory with a new store concept, the scarf bar.
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The scarf bar. Because the most essential fashion of the summer will shockingly be a scarf.
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For our second story, Jensen Huang, Elon Musk and Tim Cook are still jet lagged from their presidential trip to China.
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So we got the receipts from their billionaire Bros. Trip to Beijing.
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And our third and final story. Why did Ford have its best week on the stock market since 2020?
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Because Cuba ran out of oil and Ford became an energy stock. Ford's an energy stock.
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But besties, before we hit that wonderful
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mix of stories, we gotta double check this. Ford's an energy stock, but last month
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we told you that caviar prices are falling.
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And last week we told you how business school tuition was 50% off.
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Yes, we all know that prices have been popping for years with this brutal inflation situation.
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But we also gotta celebrate some deflation sensations, Jack.
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The latest surprise price drop in this economy. Cocktail value menus.
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Get this. According to Bloomberg, some bars are crushing it right now by creating half off cocktails like the $9 Negron or the $10 Martini.
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How are they making a profit on 11 buck Palomas?
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I'm glad you asked, Jack, because the brilliance of the $10 cocktail is this strategy.
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That one drink gets you feeling so happy you're more likely to order a second and a third.
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That is the value mealification of the American economy, kids.
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Happy meals include a little toy.
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So an adult Happy meal is like a gin and tonic for 10 bucks.
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Call it a value meal.
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Martini and besties. This strategy is winning bars love, loyalty and a whole lot of dollars.
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Right now the strategy is to treat one product, your customers particularly like McDonald's does treat it like a value meal.
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You see in this economy, a $10 mojito, that is a win to celebrate.
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It's a deflation sensation. When you see sale, say sale.
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We have to say it, Jack. Let's hit our three stories 15 years
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before this song, two boys from the Northeast met in the dorm they had an idea to cause a cultural storm. It's the best one yet, but the best is the norm. Jack. Nick, that's it. I don't even think they need to practice. 50%. That's a fat tip. T boy city on your at L if you know, you know because we read to go we can't wait no more so just start the show start the show, start the show.
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First, a quick word from our sponsor.
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you at netsuite.com tby netsuite.com/t Boy Monarch.
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All right, Yetis. You're never going to be able to guess how many accounts Jack has linked to Monarch.
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31.
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Are there even that many, like financial products out there? Hey, Yeti, he's got credit cards, checking accounts, brokerage Accounts, Retirement Accounts.
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529 College savings accounts for each kid and my nieces and nephews.
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Nick. Okay, I'm rounding up. Does that get us to 31? Where are we?
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Don't forget my mortgage, my house, the car I own. They're all linked. And all their values. In Monarch, you see, besties.
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Jack actually linked everything to Monarch one year ago during a little bit of spring cleaning.
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Until I used Monarch, I had a very messy, very chaotic spreadsheet. But now they're clean, synced and automatic.
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Basically, Jack went full Marie condo on his finances. And he did it with Monarch, which can do your financial spring cleaning for you.
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One dashboard that gets your entire financial life organized. No more clutter, no more mess, no more scattered logins. Just logins. Investments, property, and more, all in one place.
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Get your first year of Monarch for half off, just 50 bucks with promo code tboy.
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Use code tboy@monarch.com to get your first year half off at just $50.
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That's 50% off your first year at monarch.com with code T. Boy. For our first story, Burberry is in full comeback mode. And it's all thanks to one surprise product. The scarf.
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This is the summer of the silk scarf, thanks to CBK and scarf bars.
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Oh, yeties. Jack and I saw the signs of Burberry's comeback last year. We told you about it on the pod.
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We covered Burberry's James Bond strategy to lean into their Britishness.
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Jack, I think it's lean into your Britishness.
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I'm pretty sure you're offending all of our UK based listeners right now.
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Well, either way, they embraced London's rainy weather. And that strategy sold a record number of trench coats across the world last year.
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As a quick reminder, Burberry, the company
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invented the trench coat over a century ago. Burberry sold trench coats to British soldiers in World War I trenches. That's where we get the name.
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But last quarter, burberry announced a 10% jump in US sales. Profits 6x'd to over 160 million British pounds.
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But fascinating, Jack, is that British trench coats are driving sales, but it's the scarf that's driving the buzz.
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The CEO said it last week, the scarf is our hero product. It's having a moment. It's driving us right now.
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He also said the word scarf ten times in the earnings call, which made their pants jealous.
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And he was specifically gaga about scarf bars. In 2014, to give the bar a moment in the sun, Burberry launched the wild concept of physical stores just for customers to try on scarves.
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Picture like an alcohol bar where you sit down and hang out, but you are trying on a bunch of scarves, not a bunch of whiskeys.
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Different col, different fabrics, different lengths. They will teach you about how to wear a scarf properly, like a sommelier teaches you about how to taste wine properly.
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Then you customize that scarf right in front of you with a pattern or monogram. That was the new party activity.
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So Burberry saw that people were liking this and they doubled down on it, whipping up 200 new scarf bars across the world.
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In the last year, at airports, department stores, surprise street pop ups, the Burberry scarf bar was a social media sensation.
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But here's the wildest plot twist. The scarf is the fashion girl summer essential according to Vogue magazine.
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Did you just say summer essential, Jack?
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Now this is partly because of FX's love story, the Carolyn Bessett Kennedy show where she's constantly donning scarves. In every episode she had like a
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scarf for her scarf. Now you besties probably associate the scarf with cold weather. Thick to stay warm. Jack, you gotta stop that prejudice, man.
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It's the silk scarf that's expected to be the look of the summer. That's probably why Alex just bought one for our Amalfi trip.
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This ain't no sugarbush neck muffler. We're talking about a silk scarf scarf you'll wear on a nice yacht in Capri.
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From the Hamptons to Half Moon Bay. Watch out for silk women's scarves this summer.
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We told you early besties. And that summer prediction has Burberry scarf sales up double digits in the last quarter. So Jack, what is the takeaway for our bodies over at Burberry?
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The backup dancers can be the stars.
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The backup dancers can be the stars. You see Yetis, Historically it was Burberry's $3,000 trench coats that got all the focus and attention in the store.
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It's what they're famous for. But now it's the $300 scarves. Something 1/10 the price.
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Because in this economy, even among high end shoppers, price is the priority.
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But Burberry didn't want to cut the price of their star products and lose their profit margin. Instead, they elevated the full price supporting cast.
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They didn't discount the $3,000 coat. They simply showcased the $300 scarf.
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And Burberry's not the only one. For their summer special menu, Shake Shack is pushing French fries because they're lower priced than burgers.
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And Jack Apple's last big thing, it was a lower priced laptop.
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Its next big thing is a next generation AirPod.
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You see basties. Instead of discounting the stars, brands are showcasing the lower priced backup dancers. For our second story, the billionaire Bros Trip to Beijing with Trump. So what did we get from last week's voyage?
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China appeared not to give the US Much, but they need us more than they let on.
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But first, Yeti's funny little calculation Jack and I were doing on the weekend. Jack, you want to whip out the whiteboard and share it with Yetis?
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At one point last week, there was almost More money. Not on Earth than on Earth.
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You got to break this down. What do we mean? What do we mean? Okay.
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Elon Musk and Jensen Huang were flying on Air Force One with the President.
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Okay. And Jack. Seventeen other CEOs, including Tim Cook of Apple, were on a separate plane trailing Air Force one.
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We counted $17 trillion of market cap. One third of the S&P 500's value had their CEOs on those airplanes going to China last week.
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That's right. A third of the stock market was 30,000ft in the air for a few hours there.
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I think Satya Nadella from Microsoft was a designated survivor of the situation because besties.
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This was an American president's first visit to China since 2017, and it was a highly choreographed affair.
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State visits like this are more pageantry than policy. So there were a lot of compliments exchanged publicly.
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Yeah, it's more choreographed than, like, a ballet or a waltz.
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The two leaders traded what felt like best man speeches at a wedding during the big dinner on Thursday.
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Except President Xi said the relationship could turn extremely dangerous if the US does something with Taiwan that China doesn't like.
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All right, now everybody get out to the dance floor.
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Let's go. Let's turn that music on. Hey, dj, hit it.
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But some announcements were made after the Billionaire Bros. Trip to Beijing.
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And Jack and I think you should know them. Speaking of Bs, they revolve around the three Bs.
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Beef, Boeings, and barrels. First, President Trump said that China will buy 200 airplanes from Boeing.
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Now, Boeing was hoping for 500 airplane orders. So Boeing stock actually fell last week on the news.
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And President Trump said that China will begin buying more American oil instead of just importing everything from the Middle East.
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That news, plus no news on the war in Iran that sent oil prices up 5% higher on Friday into the weekend.
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But most complex of all the deals announced in China was beef.
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Jack, why don't you sprinkle on some. I was gonna say a glaze, but
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why don't you sprinkle on some beef?
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To the beef.
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Last year, at the height of the trade war, China stopped buying as much American steak as they had in previous years.
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It was retaliation for tariffs. China started ordering Brazilian beef instead of beef. Our Texas ranchers.
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But then last week, as a gesture of goodwill, China took US Beef off of their import blacklist.
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Okay, but here's the problem. They didn't say how much beef they're actually interested in buying.
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And within 24 hours, China reversed the newly approved US slaughterhouses they were planning to import from.
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So the President has been touting beef sales to China as a win. But now it is totally unclear after the trip how much beef is actually going to be ordered up.
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And we're not even back to pre trade war norms in terms of of
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beef traded and side note or side dish beef prices are at all time highs right now.
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If we export more to China, the prices here in the states will rise even more.
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So basties looking at the B's here, beef, Boeing and barrel deals will raise prices for Americans. But they didn't raise Boeing stock.
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And that beef over beef kind of encapsulates the entire billionaires boys trip to China.
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Lot of talk, a lot of back and forth, not necessarily progress. So Jack, what's the takeaway for our buddies looking at the receipts from the billionaire bros trip?
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China is playing it cool right now. They act like they need us less than they really need us.
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Yetis President Xi of China is known for his patience, his stability and his long term focus.
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But underneath the carefully controlled surface, China faces bigger economic problems than we do.
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Look at oil. 70% of China's oil is imported. So they're hugely affected by high oil prices right now.
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Look at youth unemployment. Over 20% of young people in China cannot find a job.
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The data was so bad the Chinese Communist Party stopped releasing it.
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And the overall economy. China's share of global GDP has been shrinking for five years in a row.
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Now add it all up besties and China is projecting an image of not needing the US anymore.
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And that was on display in their state visit last week.
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And President Xi apparently told President Trump that the US is in decline.
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But our takeaway from watching last week's show and reading the data is that China's actually just playing it cool.
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They actually need us more than they act like they do. Now a quick word from our sponsor,
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Scaling a business fast requires the right people at the right time. Including at Superhero Inc. Can we talk
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about how good Batman was at delegating, Nick?
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I mean Jack, Robin was basically his chief of staff. Lucius was handling the R and D.
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And Alfred, he made sure the pasta was cooked al dente when they got home from fighting the bad guys.
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Yeah, that is the art of delegating. And Batman must have been using upwork
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But Batman was probably an UPWORK power user.
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So besties, visit Upwork.com right now and post your job for free.
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That is Upwork.com to connect with top talent ready to help your business grow right now.
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That's up w o r k.com upwork.com top hats, baseball hats. Von Dutch hats. We wear so many hats on this podcast. Honestly, we're not great at all of them.
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No, we've been avoiding hiring someone to wear those hats instead of us. Especially the Von Dutch one because hiring and training can take forever.
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Well Brad, to say that we are hiring right now at T boy. And this is a job for Indeed Sponsored Jobs.
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Because sponsored jobs posted directly on indeed are 95% more likely to report a hire than non sponsored jobs.
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That's indeed.com podc. Terms and conditions apply. Need a hiring hero? This is a job for Indeed Sponsored Jobs. For our third and final story, Ford just had its best two day stretch on the stock market in six years. Is Ford memeing right now? Jack, what's going on?
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I don't know but Ford's customer is typically a frugal Michigan car buyer. Its new customer is Zuckerberg.
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Jack, since you went to business school up in Michigan, I gotta ask you, what are all the cool kids doing in the car industry these days?
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I wouldn't say cool kids, but they're all regretting spending so much money on electric cars.
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Yeah, you see earlier this year Ford did what every American car company is doing right now. Admitted they over invested in electric cars.
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The Republican controlled Congress ended the EV tax credit last year ending 15 straight years of growing EV sales in America.
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So the damage to Ford's balance sheet, it was brutal.
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They wrote down their assets by 19 and a half billion dollars last year.
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19 and a half billion dollar hit due to lack of demand. Ford canceled 3 of their planned electric vehicle and killed off the F150 Lightning truck.
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But this past Monday, they announced a plan to try to salvage all of their EV investments.
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Get this, the brand new division for this 123-year-old company is Ford Energy.
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You see Yetis Ford built a huge factory in Kentucky for electric cars instead of electric cars. Now they're just gonna build giant batteries for sale.
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And no bumpers. They're doing batteries over at Ford.
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Ford says they'll sell these huge industrial sized batteries to utilities, data centers and big corporations too.
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That's right. Sil Valley is going to be buying Ford batteries.
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Now, the F150 Lightning walked so that Ford Energy can run, which feels like
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the plot of every Marvel movie. Like it's like a superhero that found its new power. Jack.
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Now Morgan Stanley loved this from Ford and they loved it because of Iran and artificial intelligence.
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But what Jack and I find fascinating is that Cuba, the country of Cuba, proves why batteries really matter right now.
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First, Morgan Stanley's stock analyst upgraded Ford last week because automotive is a brutal bit.
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But energy, oh, energy's booming.
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Oil prices were above 100 bucks all of last week as Iran's IRGC formalized a toll booth in the Strait of Hormuz.
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You see, the higher the price of oil, the more attractive electric batteries start looking.
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In fact, electric car sales in Europe jumped 51% in March.
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Or Jack, how about this? Used electric cars here in America jumped 17% in Q1.
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When gas is 5 bucks, electric looks a little better.
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But another reason why Wall street loves Ford's battery pivot. What is it, Jack?
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The artificial int boom.
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That's right. Ford is piggybacking on AI because most
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data centers that power AI are being built while using natural gas generated electricity.
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But to ensure that Claude and Chatgpt can keep coding even if the power goes out, they need a backup battery.
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So Ford's customer is typically a very polite, very friendly and hospitable but frugal Michigander.
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Oh, look at that sedan. Not too shabby.
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Jack, Ford's new customer in Ford Energy could be a trillion dollar tech company for their data center.
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It's not Zach from Kalamazoo. It's Zuck down in Menlo Park.
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Add it all up and ford stock surged 25% on Wednesday and Thursday. The biggest jump for Ford since March of 2020.
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They're not gonna build chassis anymore. They'll be building chatbots.
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It was the biggest week for Ford since.
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I don't know, the Model T replaced the horse and the buggy.
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One more bit of proof though, that batteries are still the future despite America's turn against EVs.
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Well, that proves roof is down in Cuba. So, Dak, what's the takeaway for our buddies wondering what's happening to Ford?
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Oil is having a comeback, but an unreliable one yet.
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The United States has imposed a total oil blockade on Cuba since January. And last weekend, Cuba ran out of oil.
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The administration's goal is to starve the island nation of fuel to force them to surrender to US Demands, just like they succeeded with Venezuela.
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So Cuba's communist pal China came to the rescue, sent them solar panels to keep the lights on.
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Solar panels are installed on every Cuban's balcony right now to power the batteries inside and keep the lights on.
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Solar makes up 10% of Cuba's electricity, with plans to hit 24% by 2030.
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Now Cuba is obviously a unique case, but it reveals the broader trend in 2026 of chaotic geopolitics. Changing energy trends, disruption to trade, volatile
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energy prices, crazy geopolitics. It makes reliable solar and backup batteries look really, really nice.
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So why did Ford's battery announcement spark the best two days for the stock in six years?
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Well, because oil's having a come, but an unreliable one. Jack, could you whip up the takeaways for us to kick off the week?
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Burberry is elevating their scarves this summer. Not the trench coat.
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In this inflation economy, make the lower priced stuff the star.
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For our second story, China and the US Continued the public thawing of their relationship. Polite deals for beef, Boeings and barrels of oil.
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But China's playing it cool on the Billionaires Bros. Trip. Their economy needs US trademark more than they show.
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And our third and final story is Ford. Their stock surged after launching Ford Energy last week. They're salvaging their EV investments with batteries
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because oil, it's having a comeback, but it's an unreliable one.
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But besties, this pod's not over yet. Here's what else you need to know today.
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First, Martha Stewart is getting in on the AI game. She just launched her first ever AI business.
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It uses AI to manage your home, look out for problems, and remind you to pay your homeowner's insurance.
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Yeah, it's called Hint. Basically a personal concierge for your home or your apartment run by an AI.
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This is actually the third startup we've seen trying to become your AI home manager slash butler.
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And second, McDonald's is getting its first stadium. They just bought the name and rights for Chicago's soccer team. The fire.
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It's the first time McDonald's has stuck their name on an arena and it's a big sign that they want to stay in Chicago long term.
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It's a literal sign too. And there will be an actual McDonald's inside the stadium for everyone to eat at.
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Huge missed opportunity in the naming though. McField.
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Oh, huge.
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And finally, the Elon and Sam Altman Mega AI lawsuit wraps up this week now that closing arguments have been so
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Sam Altman was the last one on the stand trying to defend himself as not a liar.
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Before that, Elon was on the stand trying to prove he's not just sour that he left OpenAI before it blew up.
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And the jury of humans is deliberating this week to reach a decision. Now time for the best fact yet, which because it's Monday, means some T boy trivia. Jack, what do we got?
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This one's from Lucas Schneider in Valencia, Spain. What was the first publicly traded company in the world?
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Simple question. What was the first stock traded on a market wall? What do you think?
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What was the first company or business venture that got sliced up into little ownership pieces and any Joe Schmoe on the street with a couple of bucks can buy stock in it?
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And is there a fourth way we could say this question to you right now? I'm trying to think of one. Jack Besties, if you know the answer, drop it in the comments. If you're guessing, drop it in the comments. We'll reveal it on tomorrow's pod. Spoiler.
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It's not SpaceX.
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Yetis, you look fantastic. Jack, you are glowing. By the way, did you see how many recommendations we get for your trip to the Amalfi coast from the Yetis last week? Where?
A
In the comments.
B
Yeah, buddy from coma. He's got a good one for you coming on.
A
Well, I'll let my travel agent know.
B
Besties, the best way to grow the show is tell a buddy today. H y H D B O Y
A
have you had the best one yet?
B
If you know, you know. And Jack and I will see you tomorrow. And before we go, Happy birthday to Yeti Logan Smith turning 31 down in Milwaukee. A daily eddy.
A
Happy birthday to Druman Patel in Houston listening right now while pumping some iron.
B
And Trish Dillon. Enjoy that birthday down in Palo Alto, California.
A
Happy birthday to Erica Brown turning 50 but doesn't look a day over 25 in Cincinnati.
B
And Greg Giffen is turning 30 in a Holton, Maine while training for his first triathlon.
A
Happy birthday to Laura Snyder in Raleigh, North Carolina.
B
Scott Bates enjoy his birthday over in Colorado.
A
And happy birthday from Kerry from the Bronx, now living in downtown Manhattan.
B
And Cannon Daven just got that internship at hks. Architect. Second year in a row, baby.
A
Congratulations to Joseph Madamba from the Philippines, the youngest boy of five sisters graduating from college.
B
And Davide over in Como's offering some Italy advice for your travel agent, Jack. So we just got a DM him to get you hooked up. Oh, and quick correction from a fellow bestie named Brian. Last week we said how Amex has a new ChatGPT crash, and we said Sapphire should do one. Well, Sapphire already has a $200 Google AI credit. Thank you for that. Heads up.
A
This is Jack. I own stock of Ford and Netflix. Nick owns stock of Shake Shack. We both own stock of Apple, and we both own ETFs of the S&P 500.
D
Hannah, I just Venmoed you for dinner. Obsessed. I'm literally spending it right now on the lip gloss that's been sitting in my cart.
B
What do you mean spending it right now?
D
You instantly spend your balance with the Venmo debit card. Stop.
B
Say more.
D
More. Exactly. The more you do with Venmo, the more you get, like, earning up to 5% cash back with Venmo Stash. Get the Venmo debit card or check out online. Venmo Stash bundle terms and exclusions apply. Max 100 per month. See terms at Venmo Me Stash terms. Venmo checkout not available at all merchants. The Venmo MasterCard is issued by the Bancorp bank and a.
In this vibrant, fast-paced episode, Jack and Nick break down three headline business stories packed with fresh insights and playful banter. The main themes: Burberry’s unexpected hit with the scarf bar, the high-profile China visit featuring America’s billionaire CEOs, and Ford’s shift from cars to batteries amid global energy chaos. Along the way, they celebrate surprising price drops at the bar, dissect US-China symbolism, and revel in Ford’s “meme stock” moment. The show closes with quick hits on Martha Stewart’s AI startup, McDonald’s new stadium, and the climactic AI lawsuit between Elon Musk and Sam Altman.
Timestamps: 01:24 – 02:19
Timestamps: 05:04 – 08:46
Takeaway:
“The backup dancers can be the stars.” Price-sensitive times mean elevating the affordable “supporting cast” products while preserving margins on high-end flagships. (08:00)
Timestamps: 08:46 – 12:59
Takeaway:
China’s confidence is a front; “they actually need us more than they act like they do.” (12:59)
Timestamps: 15:04 – 19:43
Takeaway:
“Oil is having a comeback, but an unreliable one.” Global energy chaos makes reliable batteries irresistible; Ford’s battery bet is perfectly timed. (18:48, 19:43)
Timestamps: 20:25 – 21:26
Timestamps: 21:26 – 22:07
Timestamps: 19:52 – 20:21
Light but insightful. Jack and Nick’s rapid-fire exchanges and recurring “besties” references keep the show conversational, filled with humor, analogies, and clever turns of phrase (“value-mealification,” “fashion sommelier,” “Ford is memeing”). The tone is friendly, witty, and sharp.
Missed an episode? With all these insights, now you can pretend you didn’t.