👊 “Kirkland vs. Trump” — Costco’s tariff lawsuit. Estée Lauder’s AI perfume. Dell’s $250 donations. +TBOY LIVE TOUR

Summary

The Best One Yet – Episode Summary

Episode: "Kirkland vs. Trump” — Costco’s tariff lawsuit. Estée Lauder’s AI perfume. Dell’s $250 donations. + TBOY LIVE TOUR
Date: December 3, 2025
Hosts: Jack Crivici-Kramer & Nick Martell

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Overview

In this packed episode, Nick and Jack deliver three headline business stories with their signature high energy, clever banter, and sharp insights. The main themes:

• Costco’s bold legal (and PR) battle against Trump’s tariffs
• Estée Lauder using AI to double perfume sales online
• Michael Dell’s $6 billion donation kickstarting investing for American kids
  The show also opens with the announcement of their 2026 nationwide “IPO” live tour, bringing the TBOY experience to seven cities.

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Key Stories & Breakdowns

1. Costco vs. Trump: Kirkland Takes On Tariffs

[06:00–09:50]

• Story: Costco has filed a lawsuit against the US Customs and Border Protection, challenging the legality of Trump-era "reciprocal tariffs" and demanding a refund.
• Legal Argument: Costco argues tariffs are a tax, and only Congress has the power to tax, not the President.
  • “Congress levies taxes, not the President, and tariffs are taxes.” – Jack [06:32]
• Impact:
  • Tariffs currently being absorbed on staple items (fruits & veggies), leading to losses in certain produce aisles, but passed on to customers for non-essentials like flowers.
    • “Their produce section is probably losing money… the smoothies in the food court, probably a lost llama right now.” – Nick [07:33]
• Marketing Angle:
  • No major brand has taken such a public stand, making this as much a brand statement as a legal one.
    • “This is the boldest pushback we have seen on President Trump by any corporation. By far.” – Nick [08:40]
• PR Gamble:
  • Costco’s lawsuit deliberately mentions Trump by name thirteen times.
    • “Costco even mentioned Trump’s name 13 times in the lawsuit. Something no other company would dare do.” – Jack [09:02]
  • They ask the court to ban Trump from imposing such tariffs in the future.
• Takeaway:
  • “This isn’t just a legal move. It’s a marketing move. Costco’s putting their value proposition before the president.” – Jack [08:34]
  • Reinforces Costco’s core mission to save customers money, politics aside.

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2. Estée Lauder & Google's AI: The Perfume Sales Unicorn

[10:00–14:35]

• Story: Estée Lauder has partnered with Google to create a generative AI chatbot for their Jo Malone brand. Its mission: sell expensive perfumes online without the customer ever smelling them.
• Digital Scent Challenge:
  • Selling perfumes remotely is tough—smell is “the hardest of the five senses to describe with words.” – Jack [11:21]
• AI Solution:
  • Google’s Gemini AI learned to categorize scents both technically and emotionally, mapping ingredients to evocative experiences.
    • “The dichotomy of fragrance actually falls into seven main categories, like wood, amber, gourmand…” – Jack [12:18]
    • AI suggests, “This perfume is like a pear orchard in the spring…” – Nick [12:40]
• Sales Impact:
  • The AI “scent advisor” doubled purchase rates among online shoppers.
    • “In two months, online shoppers using this perfume bot purchased perfume at twice the rate of those who didn’t.” – Nick [14:17]
• Notable Insight:
  • Practical, measurable AI deployments are rare. Most companies see large expenses, little ROI.
    • “The unicorn of AI is ROI…The biggest challenge in artificial intelligence is getting a return on your investment.” – Jack [13:43]
• Takeaway:
  • Estée Lauder’s AI advisor is "a practical AI application that demonstrably improves sales, in this case by 2x." – Jack [14:29]

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3. Michael Dell's $6 Billion Gift: Investing in America’s Kids

[17:00–22:18]

• Story: Michael and Susan Dell are donating $6.25 billion to open investment “Trump accounts” for 25 million U.S. children, aged 1–9.
• Background:
  • Trump’s administration has created new “530A” tax-advantaged accounts for kids, launching July 4, 2026.
  • Every American child gets a brokerage account; those born during Trump's second term get a $1,000 government check; those born 2016–2024 may get $250 from Dell (depending on income/zip code).
• Generational Impact:
  • Compound Growth Example: $250 invested for 15 years at 10% returns becomes $1,000. With additional family/friend contributions, it could reach $9,000.
    • “That’s like you could buy a car or a year of public school tuition…down payment of a house territory.” – Jack [20:31]
• Eligibility:
  • Dell’s donation is targeted to children in families where the zip code median income is below $150,000.
    • “Kids living in wealthy zip codes won’t get the money…not the money from the Dell fam.” – Nick [19:51]
• Takeaway / Larger Prediction:
  • The “nature of child gifting” may be changed forever, emphasizing stock gifts over toys.
    • “Imagine a future with fewer Elmos as birthday presents and more ETFs as birthday presents.” – Jack [21:45]
    • "Fewer toys, more Mattel stock." – Nick [22:12]

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Notable Quotes & Memorable Moments

• “Costco probably just got placed on Donald Trump’s enemies list alongside ABC, James Comey, and now Sabrina Carpenter.” – Jack [09:33]
• “It smells like Cape Cod on the coast. Is that a great white shark right over there? Don’t get in the water.” – Jack [12:46]
• “The best way to learn is to earn.” – Jack [18:29]
• “I actively tell my parents, family, and friends to not buy us more toys or clothes for the kids because we have too much.” – Jack [21:08]
• Cha Ching button moments: Sound effect inserted whenever referencing money or stock market windfalls—part of the pod’s lighthearted DNA.

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Timestamps for Key Segments

• [00:44] — Story teasers introduction
• [01:36] — TBOY IPO Live Tour announcement
• [06:00] — Costco vs. Trump tariffs story begins
• [10:00] — Estée Lauder’s AI perfume bot story begins
• [17:00] — Michael Dell’s $6B donation and Trump kids’ accounts
• [21:00] — Takeaway on future child gifting: less toys, more stock
• [23:07] — Rapid-fire business news: OpenAI “red alert,” Bitcoin swings, NYC casinos
• [24:38] — Fact correction: Super Rugby was first intercontinental sports league
• [25:03+] — Tour hype, audience shout-outs, and closing

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Bonus Headlines & Quick Notes

[23:07–24:22]

• OpenAI’s “code red” as Google’s Gemini 3 and Anthropic challenge its dominance.
• Bitcoin’s roller-coaster: wild swings due to leveraged investment activity.
• NYC’s casino plans: Three new casinos incoming (Queens, Bronx); Times Square casino rejected.

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Tone & Style

Nick and Jack maintain a playful, witty, and accessible style, using analogies (“Kirkland vs. the president,” “Cape Cod shark perfume”), sound effects (“Cha Ching button”), and audience engagement (shout-outs, inside jokes). Their approach makes complex business themes approachable and memorable.

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In Summary

This “Best One Yet” episode distills the biggest stories in business innovation, policy, and culture—Costco’s legal gambit doubling as brand reinforcement, a rare AI win in e-commerce, and a philanthropist reshaping how American kids start investing. Coupled with big tour news and everyday business lessons, Nick and Jack deliver clarity, laughs, and TBOY energy throughout.

Transcript

[A]

This is Nick.

[B]

This is Jack.

[A]

It's Wednesday ceviche Wednesday, December 3rd. And today's pod is the best one yet. This is a T, boy.

[B]

The top three pop business news stories you need to know today.

[A]

But first, congratulations to everyone just named to the Forbes 30 under 30 list.

[B]

Yesterday, Nick and I were on the list.

[A]

Yeah, it was eight years ago we turned 30.

[B]

Well, we're 37 now, so, yeah, eight years ago, it was an honor.

[A]

Now, if you are on the Forbes 30 under 30 list, there is a 50% chance you become successful and a.

[B]

50% chance you go to jail.

[A]

Yeah, yeah.

[B]

The odds are not in your favor. All right, dude, the humble bag's over. Let's move on to the show.

[A]

Everyone on the list this year, try not to commit a financial felony. Jack, three stories for today's team. Boy, what do we got on the pod?

[B]

For our first story, Costco just took on the biggest risk in business today. It has sued President Donald Trump.

[A]

It's Costco's Kirkland versus Trump's tariffs in a battle in federal court.

[B]

For our second story, Estee Lauder just invented an AI Chatbot that sells you twice as much perfume as you otherwise would have bought.

[A]

Besties. This is huge. This perfume bot is the first AI.

[B]

With an roi and our third and final story. Michael dell is giving $6 billion directly to 25 million American kids.

[A]

I'd press my cha Ching button, but I can't find it yet. Every American child nine years or younger is about to get a brokerage account with a whole bunch of moolah.

[B]

But yetis, before we hit that wonderful.

[A]

Mix of stories, fantastic mix of stories for the T boy Wednesday, Jack as.

[B]

Hyped the last couple days, we have an announcement today.

[A]

Oh, there is a gift we've been working on for months. We wrapped it up and we are ready to open it.

[B]

Here it is, our very first live podcast Tour nationwide in 2026.

[A]

The T Boy live podcast tour nationwide. Next year, besties. We're calling it our IPO tour.

[B]

Now, we should sprinkle on some context. We've done live shows before in San Francisco, New York, Seattle, and Chicago.

[A]

They're fantastic. They feel like rock shows of business news.

[B]

The vibes are at an all time high every single time.

[A]

But Jack and I noticed that the Yetis were flying in to see our.

[B]

One off shows from all across the country. In fact, some of you flew in from different countries to see us at past live shows.

[A]

So next year, we are going to reduce your travel time by coming closer to you.

[B]

Yeah, we'll come to you this time. Seven cities throughout the year. You can see us perform a live podcast, interview a guest live and much more.

[A]

We did a T boy earnings report live in Chicago. That was wild. Took questions from the audience.

[B]

I think we're going to do that at each show.

[A]

But Jack, I got to ask. Well, I already know the answer, but why are we calling it the IPO tour?

[B]

Because it's our in person offering IPO.

[A]

And today, besties, we're announcing our first four cities.

[B]

Austin, Texas on February 25th.

[A]

Arlington, Virginia on March 11th, New York.

[B]

City on April 8th, and lovely Los.

[A]

Angeles on June 3rd.

[B]

There are three more shows in the second half of the year. We'll announce those next year.

[A]

We gotta leave a little extra for you. Tickets go on sale Friday, but we wanted to let you know today. You can check out the links to get more info.

[B]

We put a link to buy tickets in this episode description.

[A]

We can't wait to see in person.

[B]

Because the IPO tour will be the best one yet.

[A]

Jack, I found the Cha Ching button. Let's hit that ipo, baby. We are so pumped for this seat on the tour, Jack.

[B]

Let's hit it. Three stars.

[C]

Fifteen years before this song, two boys from the northeast met in the dorm. They had an idea to cause a cultural storm. It's the best yet, but the best is annoying. Jack. Nick, that's it. I don't even think they need to practice. 50%. That's a fat tip. T boy city on your at Liz. If you know, you know. Cause we read to go. We can't wait no more.

[A]

So just start the show.

[C]

Start the show.

[A]

First, a quick word from our sponsor. Now a quick break.

[B]

Switching topics to one of our favorite sponsors, vital proteins.

[A]

Now, Jack, my mom does not use most of the products we promote. She's not building a website. She's not downloading a stock trading app.

[B]

No, she's not.

[A]

But she did call me this weekend and here's what she said. She said, I need to know the promo code for your collagen peptide sponsor because I just bought more of it.

[B]

It was vital proteins and their no sugar added collagen peptide products are delicious. Especially the new 30 gram protein sh.

[A]

Now, I don't know if my mom's into the taste or the health benefits or she's trying to get jacked. But she's got healthy hair, skin, nails and joints right now.

[B]

Dude, I'd say it's all of them. So yetis go to www.vitalproteins.com to learn more and where to buy. Get 20% off your next order by entering promo code T Boy at checkout.

[A]

Framer yetis the first website we ever built. Our MySpace page. Yeah, we were just young enough, right Jack?

[B]

Or old enough Nick. I still remember you could give your MySpace page a soundtrack. Music started playing when someone visited the webpage.

[A]

Blink 182, the official music of young Jack. But besties, if we built a website today, we'd use Framer because they focused on the small things.

[B]

Framer already built the fastest way to publish beautiful production ready websites and it's now redefining how we design for the.

[A]

Web with the recent launch of Design Pages, a free canvas based design tool. Framer is more than a site builder. It's a true all in one design platform.

[B]

From social assets to campaign visuals to vectors and icons, all the way to a live site. Framer is where ideas go live, start to finish.

[A]

So ready to design, iterate and publish all in one tool? Start creating for [e-mail] design and then use code T Boy for a free month of framer pro.

[B]

That's framer.com design and use promo code.

[A]

T boy framer.com design promo code t boy rules and restrictions may apply for our first story. Costco just sued the Trump administration yesterday demanding tariff refunds.

[B]

It's a risky and bold PR bet. Do Costco customers care more about low prices or Trump politics?

[A]

Yetis Here is the showdown. Costco versus the US Customs and Border Protection. That's an actual lawsuit filed Friday in federal court.

[B]

We got the text of that lawsuit yesterday. So we're going to break down the details of that text like it was aisle six.

[A]

Costco's lawyers are arguing that President Trump's so called reciprocal tariffs are illegal.

[B]

We have covered that issue before. The Supreme Court is deciding that issue right now in Washington D.C. could you.

[A]

Sprinkle on the reminder for us over there please?

[B]

The argument is that Congress levies taxes, not the President and tariffs are taxes. And since the President did the tariffs, not Congress, they're illegal.

[A]

Ipso facto canceled the trade war. Now at besties, it could be any day now that the Supreme Court decides on this case or a decision could not come for a few months.

[B]

Either way, prediction markets give Trump's tariffs just a 26% chance of surviving this Supreme Court decision.

[A]

So let's dive in T Boy style to the lawsuit besties. Costco is yelling out loud and clear that they think Trump's tariffs are illegal. They want A refund. And they would like to speak to a manager.

[B]

Hold the hot dogs and toilet paper. Yeah, we can see the damage and impact of Trump's tariffs in Costco's Kirkland fruit aisle.

[A]

Yes, we can. Because Costco said this spring it's paying tariffs on bananas and pineapples that it buys from abroad.

[B]

Now, it's not passing the of those tariffs onto U.S. consumers.

[A]

Right.

[B]

So their produce section is probably losing money.

[A]

Yeah.

[B]

Because of Trump's tariffs.

[A]

The smoothies in the food court, probably a lost llama right now.

[B]

But Costco is passing on the tariffs related to flowers.

[A]

So you may be noticing you're paying a price hike premium for those peonies.

[B]

Costco is eating the cost of tariffs for necessities like fruits and vegetables, but it's passing them on for splurges like flowers. That's the status quo.

[A]

Either way, Costco hates this because its core mission is to save money for customers.

[B]

Tariffs are taxed on Costco, which are ultimately taxes on Costco customers.

[A]

So they are suing to end the Trump tariffs and receive a refund. Although Costco didn't really say how much they have paid in tariffs yet, right, Jack? No.

[B]

Which I wish they would tell us. But, Nick, if Costco does get the refund, like they're asking the judge to grant them, will they then refund customers who paid a premium on those peonies?

[A]

I think they're going to have to speak to a manager. I'd like to speak to a manager, please. I got my receipt right here.

[B]

It's a messy situation, but a bold move in court by Costco.

[A]

So, Jack, what's the takeaway for our Kirkland buddies over at Costco?

[B]

This isn't just a legal move. It's a marketing move. Costco's putting their value proposition before the.

[A]

President, yet he's add it all up, and this is the boldest pushback we have seen on President Trump by any corporation. By far.

[B]

Dozens of other companies filed the same lawsuit against these tariffs as Costco did. But none of those companies are household names.

[A]

And for that reason, Costco knew that this lawsuit would amass huge media attention. I mean, It's Costco, Costco versus Trump. It is Kirkland versus the president.

[B]

Costco even mentioned Trump's name 13 times in the lawsuit. Something no other company would dare do.

[A]

True.

[B]

And, Nick, they even asked the court to ban President Trump from levying tariffs like this ever again in the future.

[A]

It's possible Costco bans Trump from ever going into Costco and buying gold bars in the future.

[B]

Every other corporation is afraid to say anything negative about Trump, and Costco just sued him in court.

[A]

But here's what we're thinking. Maybe Costco calculated it would be net positive PR because this is consistent with their mission.

[B]

Costco probably just got placed on Donald Trump's enemies list alongside abc, James Comey, and now Sabrina Carpenter.

[A]

But Costco's core mission is to save people money. And this is them showing they will honor that commitment at any length, even.

[B]

If it means they have to sue Donald Trump, the President of the United States.

[A]

They're putting their value prop before the President. For our second story, Estee Lauder just hired Google to take on the biggest challenge in beauty. Sell perfume for $200 without letting people smell it.

[B]

And it worked.

[A]

It worked.

[B]

It's a rare case of AI actually boosting revenues.

[A]

Yeti is the top performing beauty category these days. It ain't skin or hair. It's your schnoz. I love that word.

[B]

Such a great body part nickname the schnoz because fragrance sales are surgin across the economy.

[A]

Yeah, the one thing Gen Z will actually splurge on, men or women, is scent. It's a perfume pop cologne crush.

[B]

Six months ago we did the story on smell maxing.

[A]

Oh, that was great.

[B]

I remember that Gucci's fragrance sales are growing thanks to men.

[A]

But the big winner in the fragrance category is actually Estee Lauder.

[B]

Estee Lauder, the French sounding but not actually French cosmetics company. They're being powered by perfume and cologne sales right now.

[A]

Estee Lauder. They own Tom Ford, Jo Malone and Le Labo. And their Stock is up 35% this year on the smell economy. But the biggest challenge overall, according to Wall Street Journal reporting, is selling perfume online.

[B]

How can you convince a customer digitally about something totally not digital like how something smells? As far as we know, iPads don't have a little spritz machine in the corner of the screen.

[A]

I just want to say schnozz again, but Jack, can you sprinkle on some context for us, please?

[B]

Smell is already the hardest of the five senses to describe with words.

[A]

Besties, think about this. We literally don't have the right words for smells in the English language.

[B]

Brene Brown would say that we lack the right vocabulary. For instance, the average man can only identify three happy, sad, or pissed off.

[A]

Similarly, we have a limited vocabulary of good, bad, and smells like popcorn and.

[B]

Smells like burning rubber. For some reason, we all know what that smells like.

[A]

You see Yetis. We can all describe how things look, sound, and feel, but not really how they smell. And that is a corporate challenge.

[B]

So Estee Lauder hired Google to invent an AI bot specifically to solve this challenge.

[A]

Or as Jack and I call it, mission olfactory impossible.

[B]

They sent an engineering team to the Jo Malone factory and told them to train Gemini AI to evaluate perfumes.

[A]

And guess what? AI cracked the code on scent. It found a formula to describe scents that we can actually understand in the written word.

[B]

You see, the dichotomy of fragrance actually falls into seven main categories, like wood.

[A]

Amber, gourmand, et cetera.

[B]

There's also five modern categories of scent.

[A]

Aromatic, musky, leathery, et cetera.

[B]

Now, all 12 of those categories are related to the ingredients of the perfumes.

[A]

Well put, Jack. Now, besties, that's the technical side. But equally relevant in this industry is what the scent evokes.

[B]

This perfume is like a pear orchard in the spring, Jack.

[A]

This cologne is like a bucket of blackberries in the rain.

[B]

It smells like Cape Cod on the coast. Is that a great white shark right over there? Don't get in the water.

[A]

Then after the ingredients and the experience, Google's AI actually studied the perfume sales.

[B]

Yeah, the Estee Lauder lady that confronts you as you enter Bloomingdale's, because the.

[A]

Salesperson ties it all to the customer need. Like this rose petal is a perfect fit for a wedding.

[B]

Add it all up, and Jo Malone now has an AI scent advisor you can find on their website that connects the ingredients to the categories, to the emotional descriptions of the perfumes, to the sales pitches.

[A]

But, Jack, pause the pod. Can this bot actually convince you to drop 250 bucks without ever actually smelling it?

[B]

The bot swears it smells like a cornfield. Nah, see, I don't have the words. I don't have the words to describe the smell.

[A]

I'm kind of sold on your Cape Cock shark perfume, Jack. In the meantime. So, man, what's the takeaway for our buddies over at Estee Lauder and Google?

[B]

The unicorn of AI is Roi Yetis.

[A]

What do Jack and I mean by that? Well, the biggest challenge in artificial intelligence is getting a return on your investment.

[B]

Look, the sellers of AI are making money. Think Nvidia. But the buyers of it, which is every other company, are they seeing a return on their investment in AI because.

[A]

From ChatGPT to Amazon's AI ShopBot to McDonald's AI Drive Thru, billions are getting invested, but few have grown revenue enough to justify the huge cost.

[B]

Well, we just found one that does. Estee Lauder's Perfume Chatbot.

[A]

Get this, besties. In two months, online shoppers using this perfume bot purchased perfume at twice the rate at those who didn't.

[B]

It's a rare mythical beast.

[A]

That's huge.

[B]

A practical AI application that demonstrably improves sales, in this case by 2x.

[A]

Add it up and Estee Lauder and Google built a rare unicorn. They found an AI with an roi. Now, a quick word from our sponsor.

[B]

I recently got a booking request from somebody who said I'm a 75 year old professor from Michigan. Me and my academic pals are having a ski trip. I love your place.

[A]

Lovely. So what'd you say back?

[B]

Back to the guy? I responded that I went to the University of Michigan for two graduate degrees. Nick. It turns out he did too. In fact, we worked in the same econ department when I was a TA there.

[A]

It's a match made in platform history.

[B]

Man, this guy hasn't arrived yet. But I love these personal connections I've made as a host on Airbnb and Besties.

[A]

We've told you that your place is probably perfect for someone else to stay at as well.

[B]

We haven't told you about the wonderful human interactions you can have as an Airbnb host like mine with this 75 year old PhD who loves the Michigan Wolverines as much as I do.

[A]

Yeah, it just feels good knowing that while you're making money, someone else is enjoying your place too. And you got a connection.

[B]

Hosting on Airbnb can provide you with another income stream and another source of life satisfaction, whether you're a Wolverine or a Buckeye.

[A]

Besties. No joke. Jack's very satisfied.

[B]

Your home might be worth more than you think. Find out how [e-mail] host this show is brought to you by BetterHelp.

[A]

You know, Yeti's in my family. We go around the table and we vent about which stock we all wished we'd bought last year.

[B]

Nick and my family, we play flag football and the losing team has to wear a suit to dinner. Okay.

[A]

One more tradition we have over the holidays, Jack. A therapy session. I do the week between Christmas and New Year's.

[B]

The holidays can be great or they can be stressful. Yeah, you're looking forward to next year. Again, that can be great. Or they can cause anxiety.

[A]

So incorporating therapy into the holidays can make them a lot more joyful.

[B]

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Tell your therapist what you're anxious about heading into these holidays. Getting it out there will be a huge weight lifted off your shoulders.

[A]

So if you start therapy this holiday, you can support the show by starting it with BetterHelp and using the code below.

[B]

This December, start a new tradition by taking care of you.

[A]

Our listeners get 10% [e-mail] tboy that's better. H E L P. For our third and final story, the founder of Dell computers is giving 250 bucks to 25 million American kids in their Trump accounts.

[B]

25 million children are about to become investors in the stock market. And we think this will change the nature of birthday presents.

[A]

Yetis, let's start with Mikey Dell founded a $100 billion computer business and then stuck his name on it.

[B]

Dude, you're getting a Dell. Yeah.

[A]

Well, that's not all you're getting these days, by the way, because Jack, what did Michael Dell say his success was as an adult?

[B]

It wasn't his parents or a book or his mentors. It's that he saved a little bit of money every week as a child.

[A]

That's right, because in the 1970s, interest rates were really high. So those savings accounts 60 years ago compounded into big money when Michael Dell was a kid.

[B]

Today, you need more than a savings account to keep up with rising costs. You need stock market growth.

[A]

And Trump's one big beautiful bill passed earlier this year lets that happen.

[B]

It created tax advantaged accounts for all American children.

[A]

That's right, the Trump kid accounts. We covered them in July.

[B]

Kids born in Trump's second term even get a $1,000 check of seed money from the government in their Trump accounts.

[A]

But here's the new news. Michael Dell will now contribute 6.25 billion bucks of his own money for kids in America born from 2016 to 2024.

[B]

He and his wife are donating $250 to 25 million kids aged 1 to 9 years old.

[A]

Besties. It is a baby funding boom.

[B]

Yet he's the best way to learn is to earn.

[A]

True.

[B]

While 25 million kids will learn the beauty of the stock market by earning money while they're in kindergarten, even if they're in detention.

[A]

But Yetis, let's go through the fine print of this because many of you are parents right now who, who want.

[B]

To know if their kids are eligible for this money.

[A]

Yeah. To quote the Notorious B.I.G. and Ludacris, you're eager to get that money. Money.

[B]

Trump accounts, also known as 530A accounts start on July 4, 2026.

[A]

The 4th of July next year is when parents can activate these accounts for their kids.

[B]

And any American kid, from newborns to nine year olds will have money waiting for them if their parents open those accounts after July 4th of next year.

[A]

Sebastias, if your kid was born in Trump's second term, they will get an auto. Deposited 1,000 bucks in that account.

[B]

My youngest son, Oakley Cha Ching. I get a thousand bucks for him.

[A]

And if your kid was born between 2016 and 2024, then what are you getting, Jack?

[B]

You might get 250 bucks from the Dell family. Cha Ching. Wilder and brooks are getting 250 bucks.

[A]

Each, Jack, I'll just press it for you. I know we pressed it once earlier, but we didn't press the Cha Ching button yesterday, so I feel like we could.

[B]

Now, Nick did say your kid might get 250 bucks from the Dell family. Yeah. Because this latest news, the money is only going to kids born in zip codes where the median incomes are below $150,000 a year.

[A]

Right. So kids living in wealthy zip codes won't get the money, at least not the money from the Dell fam.

[B]

So I hate to say it, but Nick's kids, he lives in San Francisco. It's a high income city. We're not getting any Dell money.

[A]

No, we're not getting a Dell, Jack.

[B]

But Nick, The Dell's donation, $6 billion. A lot of money. But it's only 4% of their net worth. And yet it's going to have an enormous impact on American families.

[A]

Yeah. Yet he's followed the math here. Let's dive in T boy style. You see, 250 bucks becomes 1,000 bucks after about 15 years in the stock.

[B]

Market, assuming 10% per year returns, which.

[A]

Would become $9,000 if family, friends and donors or the government can contribute an additional 250 bucks a year.

[B]

$9,000, that's like you could buy a car or a year of public school tuition. You're getting into down payment of a house territory, Nick.

[A]

Or you could buy a bunch of rare Labubu dolls on ebay with that kind of cash.

[B]

So this big donation from one wealthy family has a huge impact on 25 million families.

[A]

And that leads to our takeaway. So, Jack, what's the takeaway for our buddies over in America with a kid under 9 years old?

[B]

It's our prediction these Trump accounts will change the nature of child gifting. Yeties.

[A]

Jack and I are parents, and we just have too many Toys in our house over Thanksgiving, Man, I bought maxi like Hot Wheels cars.

[B]

I actively tell my parents, family, and friends to not buy us more toys or clothes for the kids because we have too much.

[A]

Well, Jack's kids hate him for that. But we set up a 529 education savings account instead for our kids. And Jack and I put money into those accounts in lieu of birthday presents.

[B]

Well, the Dells finished their announcement yesterday with the cta. They called on family, friends, and wealthy philanthropists to join them them in making direct cash contributions to America's kids.

[A]

Imagine if instead of a $50 Tonka toy truck set or an American Girl doll, you could contribute 50 bucks for that kid's stock market account instead.

[B]

Imagine a future with fewer Elmos as birthday presents and more ETFs as birthday presents. Right now, it's hard to gift a kid stock because kids probably don't have stock accounts.

[A]

But starting next year, they will have them thanks to these free Trump 530A stock accounts.

[B]

We hope each kid's account gets like a QR code to make a Venmo contribution to their Trump account. Super easy.

[A]

That's why we're saying this could change the nature of child gifting.

[B]

Fewer toys, more Mattel stock.

[A]

Jack, could you whip up the takeaways for us for saviche Wednesday, Costco sued.

[B]

The Trump administration in federal court, demanding a refund of all the tariffs that they've paid.

[A]

It's Kirkland versus Trump, but it's more marketing than legal goal. They'll put low prices above presidential politics.

[B]

For our second story, Estee Lauder hired Google to build an AI bot to sell perfume online, and it has 2x sales.

[A]

It worked. It's the rare AI application with a measurable ROI that is an AI unicorn.

[B]

And our third and final story is Michael and Susan dell. They're donating $6.25 billion directly into kids Trump accounts.

[A]

With every American kid having a brokerage account. We think stock gifting will be the new Tonka truck American Girl doll.

[B]

But besties, this pod's not over yet. Here's what else you need to know today.

[A]

First, Jack, can you press the emergency siren button? Do we have. Do we have one, guys?

[B]

No, we just have a cha ching button.

[A]

Because Sam Altman just called code red at OpenAI. He said, Stop what you're doing and pay attention.

[B]

Because for most of this year, OpenAI has been everywhere, launching everything. The clear number one in consumer AI.

[A]

But not anymore. Gemini 3 from Google and Anthropic are stealing customers From Chatg, A reminder that.

[B]

First mover advantage is just a temporary thing, not a guarantee for long term success.

[A]

And second, Ben, the Bitcoin is having a To quote Lexus December to remember, the price of Bitcoin fell to $84,000 on Monday, but then jumped to $92,000.

[B]

On Tuesday, fell 5% to start the month and rebounded more than 5% on the second day of the month.

[A]

Bitcoin still down 30% from its all time high after a painful November.

[B]

An interesting reason for the wild swings in bitcoin prices is leveraged investments. You invest a buck but you get five bucks of exposure to the bitcoin market besties.

[A]

Let us know if you want a story on that. And finally, New York City is getting three new casinos. Two in Queens, one in the Bronx.

[B]

Casino operators wanted one in Times Square, but Manhattan rejected it.

[A]

Interestingly, this casino plan is being led by billionaire and hedge funder and owner of the Mets, Steve Cohen.

[B]

So right next to Citi Field where the Mets play will be a Hard Rock Casino sometime soon in the future.

[A]

Although we bet it won't actually help the Mets. Now time for the best fact yet. This one sent in by Will Martin from lovely Cork, Ireland. And this is a correction.

[B]

Last week we did a story on the NFL potentially becoming the first intercontinental league thanks to Supersonic Jets.

[A]

But Will points out that there already is an intercontinental sports league, Super Rugby.

[B]

At one point Super Rugby included team spanning 12 different time zones from Japan to South Africa to the UK to Argentina.

[A]

Today it's still around, but mostly only in the Oceania region of the world.

[B]

But still, rugby was the first league that went intercontinental.

[A]

Yetis, you look fantastic today and we know you will look fantastic when we see you in person at our live shows on the tour next year.

[B]

No guarantees here, but Nick and I are planning to do an after party party and we hope to see you there.

[A]

Let's guarantee it.

[B]

What the heck.

[A]

We're so excited to see in person the T Boy IPO Nationwide tour.

[B]

It's the best possible experience of this show and it's the highlight of Nick's and my year. It is.

[A]

It is just the highlight of everything we do. We can't wait to see you there.

[B]

We got links in the episode description.

[A]

Tickets go on sale Friday, but mark your calendar today. I'm just going to throw this out there. Live tickets to our show. Great gift. Hanukkah Christmas birthdays. Snag them right now.

[B]

Excellent point.

[A]

Thank you Jen.

[B]

Great point. Print them off, put them under the Christmas tree.

[A]

Wrap them up, bring them, and we'll sign them. I mean, we can keep going. In the meantime, enjoy. Grab your tickets if you know, you know. And before we go, a happy belated birthday to legendary Eddie, Devin McLaughlin, El Devmeister turning a dirty 30 on the upper east side. Jack, I think this is like our fourth year giving Devin a shout out. We love it.

[B]

And happy 28th birthday to Francesca in.

[A]

Hackensack, New Jersey, and Paxton Sewells turned five years old in San Diego, California. Listen in on the way to daycare and enjoy your future stock account.

[B]

And a big shout out to Anwar, a yeti listening in Central park right now.

[A]

Actually, Jack, I ran into Anwar while I was on a run in Central Park.

[B]

I see.

[A]

And Anwar was listening to our show while I ran into him. It was incredible.

[B]

Legendary. And to anyone else celebrating something today, make it a t, boy.

[A]

Celebrate the wins.

[B]

This is Jack. Nick and I both own some bitcoin.

[A]

Bitcoin named Ben.

[B]

If you like the best one yet. You can listen ad free right now by joining Wondery and the Wondery app or on Apple Podcasts.

[A]

Prime members can listen ad free on Amazon Music.

[B]

And before you go, tell us a little bit about yourself by filling out a short [e-mail] survey.

[A]

We want to get to know you.