A (1:26)

You know, personally, besties, my hands have been full. You know, it's our first week back at work with my second baby at home. So I feel like I've been in turbo mode. Like 110 at home helping out Molly and Selena and Maxie, and then 110% when I'm in the studio with Jack working on the pod. So I just. I haven't really had much time to reflect. But over the weekend, I did have some time to reflect. And seeing Charlie Kirk get assassinated, that was horrifying last week. He's a young dad. He's a man who put himself out there in hard conversations. And in doing that, he got murdered in broad daylight. It doesn't matter what you think of his opinions. Nobody deserves that. And as a couple guys who speak to microphones for a living, we can tell you that's not what this country is about either. Now, besties, Jack and I, when we make decisions on what we're gonna cover on the show and how we're gonna do it and how we're gonna say it. There is an element of a lot of people thinking, hey, stay in your guys lane. But we hope we're not just talking heads to you guys. We hope that we can also be vulnerable with you, that we can share what we' show emotions with you because we don't always know what the right thing to say is in the right moment. We do our best, though, to say it.

B (2:44)

In Thursday's pod, we briefly addressed Charlie Kirk at the top of the show because it was a high profile killing.

A (2:50)

And the fallout, it was happening in real time while we were recording the show.

B (2:54)

Now, I went to public policy school in Michigan and I respect politicians and public officials maybe more than anyone I know.

A (3:02)

It's one of the things I love about you, Jack.

B (3:03)

And the violence against politicians and public figures right now on both sides is so discouraging to me. These are people who usually take a pay cut. They're doing it to try to make the country a better place in their view, which is a noble task. But Minnesota's speaker of the House, Melissa Hortman, she and her husband were killed this January in a horrific crime in their home. Nancy Pelosi, A madman entered her house with a hammer. Governor Shapiro in Pennsylvania, his house was set on fire recently. And Donald Trump had two attempts made on his life. This is our country's problem on both sides. For every Gabby Giffords, there's a Steve Scalise.

A (3:45)

We're talking about civil servants who are trying to help the greater good, but then they have to worry about their lives while they're doing it.

B (3:51)

Now, our goal on this show every day is to make your day the best one yet. Brighter in every sense of the word. Nick and I are very optimistic people. You can tell by the way we deliver the pod every day. Nick is vibrating.

A (4:06)

Yeah.

B (4:07)

In the intro of this show.

A (4:08)

We are bullish on all of this, but Charlie has a one and a three year old kid who are now going to grow up without a father. And that we think is worth pausing this pod for.

B (4:19)

So thank you to those who wrote us messages. We always appreciate and like to engage with civil conversation.

A (4:25)

And thank you for listening to us every day and for being on this pop biz journey with us that we want to do for the rest of our lives. We took a little detour today from our normal pod content, but sometimes we just want to talk to you, Nick and Jack before we hit our three stories.

B (4:39)

All right, Nick and Jack signing off. Nick and Jack about to sign Back on, let's hit our three stories.

A (4:45)

Fifteen years before this song, two boys from the northeast met in the dorm. They had an idea to cause a cultural storm. It's the best one yet, but the best is the norm. Jack. Nick, that's it. I don't even think they need to practice.

B (4:58)

50%.

A (4:59)

That's a fat tip. T boy city on your at Liz if you know, you know. Cause we read to go. We can't wait no more so just start the show, Start the show, Start the show, Start the show. First, a quick word from our sponsor.

B (5:21)

Airbnb Yetis.

A (5:22)

Our show actually started as a side hustle over 10 years ago. It began in secret outside of our bank jobs.

B (5:29)

We were worried we'd get fired, so we didn't tell our bosses and we even left our names off the website.

A (5:34)

Now, that was our side hustle, a media startup. But there are other side hustles that are a lot less risky than that.

B (5:40)

And that have 0% chance of getting you fired. Like being a host on Airbnb.

A (5:45)

In this economy, it's a fun and rewarding way to make money off the thing you're already paying for your house or your apartment.

B (5:51)

I've hosted two previous apartments and my current chalet on Airbnb.

A (5:55)

And when no one's using it, why not welcome a family, a couple that just got engaged?

B (5:59)

You already have an Airbnb. You just didn't realize it yet.

A (6:02)

Your home might be worth more than you think. Find out how much@airbnb.com host now a.

B (6:09)

Quick break, switching topics to one of our favorite sponsors. Vital proteins.

A (6:12)

Yeah, it is. We told you about vital Proteins. They help support our hair, skin, nail, bone and joint health with those collagen peptides.

B (6:18)

But after doing their ads for a few months, we told Vital Proteins, hey, we like to shake things up, okay?

A (6:24)

But then they took us too literally. And guess what product Vital Proteins just launched?

B (6:28)

A ready to drink collagen protein shake with a smooth chocolate taste.

A (6:33)

They shook it up too much. We're talking 30 grams of protein. Enough to grow a third bicep, I think.

B (6:38)

Nick. I've been using vital proteins for my coffee. Now I use it for my bicep curls, too.

A (6:43)

It's all the benefits of vital proteins collagen. But in an 11 ounce shake, you can grab. Go and shake.

B (6:48)

So go to www.vitalproteins.com to learn more and where to buy. Get 20% off your next order by entering promo code T boy at checkout.

A (6:59)

For our first story, an athleisure brand is launching a $4,000 handbag. Oh, and a grocery store is launching a free handbag. And both bags went last week.

B (7:12)

Yetis, if you want to understand this economy, then look at Alo Yoga and Aldi.

A (7:18)

Okay, Jack, if we're going to tell this story, full disclosure. I just completed my first Pilates class.

B (7:23)

I knew this was coming.

A (7:24)

I went full mermaid on the reformer and my glutes are still feeling it over here. In the meantime, Yetis, the top selling fancy Athleisure brand for Pilates is Aloe Yoga.

B (7:35)

We covered Aloe last year because they turned their Athleisure retail stores into into quote unquote sanctuaries.

A (7:43)

That's right, Alo. They added spas and even podcast studios to their Athleisure stores.

B (7:49)

There are 130 of these athleisure stores. But this company sold private and hasn't publicly stated revenue yet.

A (7:55)

Although Aloe Yoga is believed to be 1/5 the size of Lululemon already.

B (7:59)

But they have a new plan to upward dog themselves over their rival.

A (8:03)

Get this. Alo Yoga just launched a line of handbags, but it'll cost you checking notes. $3,600.

B (8:14)

$3,600 for a gym bag? That's not athleisure. It's ath luxury.

A (8:20)

That's the new industry here. Besties.

B (8:23)

Yetis, each of these leather duffel bags actually comes with a quote, unquote intention crystal, individually selected to carry the resonance of your intentions throughout your day.

A (8:33)

That's an exact quote about a quartz crystal in a $4,000 handbag.

B (8:37)

The receipt doesn't say the says namaste.

A (8:40)

Honestly, Jack, it is like Alo Yoga wants to strategically re benchmark itself, right?

B (8:45)

Man, they don't want their peer to be considered Lululemon. They want their peer to be considered Hermes.

A (8:50)

In fact, as Jack and I jumped in t boy style, we noticed Alo Yoga is even borrowing the business model of Hermes to launch this handbag.

B (8:59)

When we were fact checking that to make sure it was actually $3,600, the website didn't say the price. They said you can only see this bag if you come to one of two Alo Yoga flagship stores.

A (9:10)

You gotta go to Soho location in New York or Beverly Hills in la. There is literally no option to purchase.

B (9:16)

This bag online, which is just like Hermes. And also just like the Hermes Birkin bag. There's no guarantee you'll get one when you show up.

A (9:24)

Wait list. But we should point out this isn't gonna be easy for Aloe Is it, Jack? It's a challenge.

B (9:31)

This new bag is 40 times more expensive than their standard yoga apparel besties.

A (9:36)

Remember, Jack, and I told you before, the hardest hill to climb as a retail brand is going up market.

B (9:41)

And this bag takes aloe way up market.

A (9:45)

But in the meantime, the star of New York Fashion week was a $4,000 yoga bag that you can't even fit your yoga mat in. My glutes really are killing me, Jack. So what's the takeaway for our buddies over at Alo?

B (9:58)

We are in a K shaped economy and you see it in these two handbags.

A (10:03)

Yetis, funny thing we noticed, there's one other handbag that went viral last week, and it happens to be the exact opposite of aloe.

B (10:10)

It's made by Aldi, the infamously frugal German grocery chain. They launched a gigantic bag that is Aldi branded.

A (10:19)

The new aldi bag is 3ft long, 5 square feet in volume, and holds 20 gallons of stuff. It's a reusable grocery bag, as big.

B (10:27)

As a small boat, bigger than those famous IKEA bags. And Aldi is giving away 1000 of them for free tomorrow, this Tuesday to 1000 lucky frugal shoppers.

A (10:36)

So, besties, add it up and everyone right now is Talking about a $4,000 yoga pants handbag and a free grocery store handbag.

B (10:45)

They illustrate the K shaped economy. Those at the top are going up, those at the bottom are going down.

A (10:52)

You see the stock market and home prices, they're at record highs. And tax cuts are coming for the wealthy. So the rich are feeling richer than ever.

B (10:58)

But with continued inflation, continued high interest rates, new tariffs, the poor are sadly feeling poorer than ever.

A (11:05)

That is the K shaped economy. Aloe's the upper limb, Aldi's the lower limb, and the middle gets squeezed.

B (11:11)

This economy is a tale of two handbags.

A (11:16)

For our second story, six months ago, we feared it could be coming, but now it is here. Stagflation has arrived.

B (11:26)

To understand the economic principle of stagflation, picture a house that's both flooding and on fire at the same time.

A (11:35)

At the same time. Yetis. Back in the spring, Jack and I were bracing ourselves for Trump's tariffs, which eventually came on April 2, because tariffs.

B (11:46)

Could do two bad things to the economy.

A (11:47)

Oh, yeah.

B (11:48)

First, raise prices because tariffs are a tax.

A (11:51)

And second, increase unemployment because taxes slow the economy.

B (11:55)

And what happens when unemployment and inflation are rising at the same time? Nick?

A (11:59)

Stagflation, Jack. Looks like, like stagflation.

B (12:02)

Stagflation has only happened once in modern American history. Back in the 1970s, stagflation's kind of.

A (12:09)

Like a bizarro rare econ concept. It's like two pages in your standard econ textbook. Right.

B (12:14)

It barely ever happens.

A (12:15)

It's chapter 2.3.

B (12:17)

So six months ago, when it was feared that it could come, we used an analogy on this pod to describe what stagflation is like. Stagflation is when your house is flooded and on fire at the same time.

A (12:29)

Is why it's so bizarre. Because where there's fire, there shouldn't be water, and where there's water, there shouldn't be fire.

B (12:35)

It only happens with an external shock comes to the economy.

A (12:39)

In the 1970s, it was the Middle east oil embargo. Today it's the trade war.

B (12:44)

And looking at the data from last week, stagflation has unfortunately arrived.

A (12:48)

It's here.

B (12:49)

Inflation and unemployment both rose meaningfully.

A (12:53)

Inflation. Winter is coming. You see, last week we learned that prices in this economy are up 2.9% in August from last year, which is up from 2.3% in April.

B (13:03)

And last week we also learned that the unemployment rate hit 4.3% in August, up from 4.0% in January.

A (13:10)

Also, Jack, remember the Labor Department downgraded the number of jobs added to our economy by 1 million. They said it was 1 million less than they really thought.

B (13:18)

Yeah. So the Vibe session people, they actually had it right. The situation for jobs in this economy was worse than what the data was telling us.

A (13:26)

Add it all up, besties and all this means that stagflation is here.

B (13:31)

But. But if Nick and I put on our economic doctor Caps for a second, we will diagnose this as a mild case of stagflation.

A (13:39)

Ah, yes, this is a mild stagflation case. And why is that?

B (13:42)

Because 4.3% unemployment rate, that's still pretty low. And 2.9% inflation, it's not good, but it could be way worse.

A (13:50)

But still, it is stagflation. So here is the prescription for how stagflation can go away. Take two of these besties and call us in the morning. Jack, what's the takeaway for our buddies who are curious about stagflation?

B (14:04)

The big question for the Fed on Wednesday. Put out the fire or fix the flood.

A (14:09)

Yet he's back to our house analogy for a second. The fire is the worsening job situation, and the flood is inflation.

B (14:17)

Everyone thinks the Fed will decide to put out the fire.

A (14:20)

Right.

B (14:20)

The Fed will cut interest rates on Wednesday to spur economic growth and hopefully create new jobs.

A (14:25)

But that decision would come at the expense of the flood. Economic growth could make inflation way worse.

B (14:33)

And therein lies the dilemma. Our central bank has two crises, but he can only fix one at a time, and fixing one could make the other one worse.

A (14:40)

And now there is another wildcard here. We should point out tariffs. You know, Trump could cancel the tariffs or the Supreme Court could rule them illegal and that would mess with the whole stagflation situation.

B (14:48)

But this Wednesday is D Day for the Fed.

A (14:50)

The big Fed meeting.

B (14:51)

Put out the fire or fix the flood.

A (14:55)

Now a quick word from our sponsor, Yetis. This episode is brought to you by Prize Picks. You and I, we make decisions every day. But on prize Picks, being right can get you paid.

B (15:06)

Don't miss any of the excitement this season on Prize Picks, where it's good to be right.

A (15:11)

And besties. Since I'm co hosting here with the starting backup D3 quarterback, Jack, can you tell me what it's like being right on the football?

B (15:20)

To clarify, I am undefeated in senior year. Games in which I threw touchdown passes.

A (15:25)

All right, never mind, Jack. I'll take it from here. On the Prizepix app, you can pick your sport, let's say pro football, and.

B (15:31)

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A (15:35)

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B (15:40)

Yeti's Prize Picks is the simple way to get action on sports in over 40 states, including California, Texas and Georgia.

A (15:46)

And wildly, they offer injury reboots. So, like, if one of your players pulls a hammy, Prize Picks won't go, count it as a loss. Nice.

B (15:53)

I wish my fantasy league had the same rules.

A (15:55)

So download the app today and use Code T boy to get 50 bucks off in lineups after you play your first $5 lineup. That's code T boy to get $50 in lineups after you play your 1st $5 lineup.

B (16:05)

Prize picks it's good to be right audible Yetis.

A (16:09)

We're officially halfway to Valentine's Day, and six months is almost enough time to be ready.

B (16:15)

Which is why I'm pivoting my audible. Listening from a World War II nonfiction yeah. To romance.

A (16:21)

Because when it comes to what kind of romance you're into, you can't be pinned down unless you're into that kind of thing. True Audible. Their romance collection is vast. Modern rom coms from authors like Lily Chu and Leah Hazelwood.

B (16:33)

Or how about a romantic from Sarah J. Maas? Or Rebecca Yarros Talking Dragons, Nick.

A (16:38)

And if you're not interested in content under the sheets, audible has over 1 million other audiobooks and titles that are zero percent steamy.

B (16:45)

There's more to imagine when you listen.

A (16:47)

So sign up for a free 30 day Audible trial. And your first audiobook is free. Visit audible.comdboy for our third and final story to start the week. Pinterest is proud of the pin dude. The surge in men using Pinterest, not just women.

B (17:04)

Pinterest is becoming more manly, but in the tech industry, nice guys finish last.

A (17:10)

Now, Yeti's Jack and I have told you before about Brotox. You know the new trend of men getting Botox.

B (17:16)

But the bigger trend is Mintrest men using Pinterest.

A (17:21)

You see, two years ago, just 20% of Pinterest users were actually men.

B (17:25)

It was pretty much an entirely female platform. The user base felt more like a sorority.

A (17:30)

Yeah, top use case actually was haircuts, floral arrangements, cute tops. It was the go to site for a bride planning their dream wedding.

B (17:38)

But right around the time Nick and I were getting married, not to each other, to be clear.

A (17:42)

Not that there's anything wrong with that.

B (17:44)

But we started using Pinterest to find inspiration for our groomsmen's outfits.

A (17:49)

Jack was tagging me in Mumford and Sons pics to make sure I got the right blazer for the whole thing.

B (17:55)

Well, here's the update. Today there's been more men using Pinterest than ever before.

A (18:00)

Get this. There are now 192 million monthly active male users of Pinterest. That is a third of Pinterest's user base. And this is something Jack and I call the rise of the Pin.

B (18:11)

Dude, they're pinning gym routines, they're pinning wellness hacks, they're pinning their favorite cars for their next when their lease comes up.

A (18:17)

Hey, buddy. Timmy, you see the chassis on that thing? Jack, you know what they say over at Barstool. Sports Saturdays are for the pins.

B (18:26)

Now, Pinterest just reported their quarterly earnings. Revenues rose by 17%.

A (18:30)

Nice.

B (18:31)

And profits quadrupled.

A (18:33)

Really nice.

B (18:34)

But Nick, those profits for Pinterest were 2.10of1 percent of what meta made in profits last quarter.

A (18:42)

So they looked good, but they were actually really tiny.

B (18:45)

Really tiny. More on that in a second.

A (18:47)

In the meantime, Yetis, this story isn't just about pinned dudes. You see, Pinterest is actually trying to become the good guy in social media.

B (18:54)

Pinterest CEO published an op ed last year and he said this big tech must reject big Tobacco's business model and address social media's harms.

A (19:03)

Now, Jack, I gotta ask you to sprinkle on some context. How is social media like Big Tobacco?

B (19:09)

Well, like cigarettes, social media is designed to be addictive.

A (19:12)

And like cigarettes, it's also harmful.

B (19:14)

It sends you down an extreme rabbit hole of whatever you're into. Nick, whatever you're into, you'll be an extremist after a night of scrolling.

A (19:23)

So you see, Pinterest is trying to be the opposite, to be the good guy of social media here.

B (19:27)

Instead of Big Tobacco style, Pinterest is trying to be Big Coco. Warm, safe, wholesome.

A (19:32)

For example, Pinterest made all teen accounts private by default.

B (19:36)

Zuckerberg didn't know you could do that.

A (19:38)

He spat out his creatine when he heard he could do that. Pinterest also retrained its algorithm to focus on conscious choice instead of mindless, never ending scrolling.

B (19:47)

Pinterest encourages students not to use the app during school, to focus on homework, not home decor.

A (19:53)

You see, add it all up and these are all very good guy moves, right, Jack?

B (19:57)

But Nick, since publishing that op ed 18 months ago, Pinterest stock is up just 2%.

A (20:02)

On the other hand, what are Meta and Google stocks doing over the same period?

B (20:06)

Jack, Big Tobacco of social media, they're up 42% and 56%. And TikTok, they're more powerful than ever.

A (20:14)

Sorry, one sec, Jack. I'm just pinning the new New York Rangers Winter Classic jersey. The boys are gonna love this thing. So, Jack, what's the takeaway for our pin dude buddies over at Pinterest?

B (20:25)

In social media and tech, nice guys unfortunately finish last.

A (20:30)

Now, Yetis, we all agree with Pinterest. Moral moves here stop addictive tactics and protect teens online.

B (20:36)

But Pinterest business performance shows the perils of unilateral disarmament.

A (20:41)

You see, all those tactics are used by social media because they're good for business. They maximize time spent on the app, maximizing revenues, maximizing profits.

B (20:50)

So Pinterest's nice guy moves they won over concerned citizens and parents. But Instagram and YouTube's bad guy moves that wins over Wall Street.

A (20:58)

Yeah, this actually tells us that to make social media safer, one company cannot act alone.

B (21:05)

We probably need laws and regulations like we did with Big Tobacco to fix the underlying laws of social media.

A (21:11)

Because unfortunately, in social media and in tech right now, nice guys finish last.

B (21:16)

If we want better behavior, we need to make all of them do it. You okay with that?

A (21:21)

I think so. A little luxury, but yeah, it's A little luxury yet.

B (21:24)

Tell us in the comments if you like that lecture.

A (21:30)

Jack, could you whip up the takeaways for us to kick off the week?

B (21:33)

Alo Yoga's new bag is tiny. And $3,600. Aldi's new bag is huge and it's free.

A (21:40)

It's the K shaped economy and it's illustrated by these two viral handbags. A tale of two bags.

B (21:46)

For our second story, a mild case of stagflation has arrived in our economy with rising unemployment and rising inflation.

A (21:53)

The Fed's big question for this Wednesday, do they put out the fire or do they fix the flood?

B (21:58)

And our third and final story is Pinterest. They're celebrating the rise of the pin. Dude. Men now make up one third of the users.

A (22:05)

But unfortunately, in tech and social media right now. Nice guys. They finished last.

B (22:11)

But besties, this pod's not over yet. Here's what else you need to know today.

A (22:15)

First, remember the new richest man in the world, Larry Ellison? He got $100 billion richer last week after Oracle stock popped 42%.

B (22:24)

Well, according to the Wall Street Journal, he's giving some of that cash to his son to buy another media company.

A (22:30)

Yeah, get this, Warner Brothers. Their stock jumped 50% last week on the chance daddy buys it for David Ellison.

B (22:36)

Up next. Next, we think Larry Ellison might get cocky and try to buy TikTok.

A (22:39)

And second, McDonald's Happy Meal is getting so popular, it's got a wild problem. Happy Meal scalpers.

B (22:47)

Because in Japan, Happy Meals include Pokemon cards as the toy right now.

A (22:52)

So apparently adults are buying dozens of Happy Meals just for the cards and then reselling them online so the kids can't afford them.

B (22:58)

So McDonald's in Japan is limiting it to three Happy Meals per family and trying to ban the resale of Happy Meal Pokemon cards on ebay.

A (23:07)

Ronald sees you. Ronald sees what you're doing. He sees you. And finally, besties, you may have seen your last pharmaceutical commercial on TV because.

B (23:17)

President Trump wants to ban ads for prescription drugs, which we think makes a ton of sense.

A (23:22)

Yeah, he actually signed a memo that directs the FDA to enforce stricter guidelines for pharmaceutical commercials.

B (23:28)

Your doctor should tell you if you need that drug. Not like this, you know, great jingle and those gorgeous actors.

A (23:34)

If Dicastersol lasts longer than four hours, consult your doctor. Ditastersol is not intended for all users. Side effects include achy thighs, runny nose, and angry bloating. As well as a thing on your thigh.

B (23:41)

Yeah, it is. For the record, that was not sped up. That was Nick Actually just talking that quickly.

A (23:47)

Now time for the best fact yet, which because it's Monday, means T boy trivia. Jack, what do we got?

B (23:53)

There is one product that completely changed the music industry and it wasn't the ipod.

A (23:58)

And the original name of this product was actually the sound about it was.

B (24:02)

Such a big deal. Steve Jobs was so obsessed with it, he bought one to dissect it and figure out how it worked inside.

A (24:09)

And you know what? It worked. This product inspired the ipod.

B (24:13)

But what was the final name of this innovative disrupting game changing product in music Again?

A (24:18)

It was originally called the Soundabout, but today it is known as. Leave your guest besties in the comments and we'll reveal the answer at the top of tomorrow's show. Yetis, you look fantastic today, Jack. Did you put me on the list for one of these aloe handbags by the way? Cause I put you on the Birkin bag list. Yeah, yeah.

B (24:38)

That was so kind of you. Although when I get to the top of the list, do I have to spend like 12 grand?

A (24:42)

It's up to you, Jack. It's up to you how much I mean to you besties. You do look fantastic today. And by the way, if you haven't yet, tap to follow us wherever you're listening. And that way you get T boy every single day.

B (24:54)

Nick and I will see you tomorrow.

A (24:55)

We can wait. And before we go, a happy birthday to YETI Gabby down in Hotlanta. She is a big time Notre Dame fan and Orlie Edelman over in New Jersey just found out she's actually a Leo celebrating the best birthday yet.

B (25:15)

And happy birthday to Tommy C Down in New York City.

A (25:17)

And Derek Funn over in Brooklyn has got an ibo, an initial baby offering congratulations on the new celebrity.

B (25:25)

And to anyone else celebrating something today, make it a T boy.

A (25:28)

Celebrate the wins.

B (25:32)

This is Jack Nickel and Stock of Lululemon. If you like the best one yet, you can listen ad free right now by joining Wondery and the Wondery app or on Apple Podcasts.

A (25:42)

Prime members can listen ad free on Amazon Music. And before you go, tell us a.

B (25:46)

Little bit about yourself by filling out a short survey@wondery.com survey we want to.

A (25:51)

Get to know did I put the clothes in the dryer? I hope they don't think I was sick asleep already.

C (26:04)

When your racing thoughts keep you up at night, it's tough to let go and get the rest you need. Better sleep can help. You might have heard of white or brown noise, but there's a whole rainbow of color noises and they can help you calm your mind, reduce stress and sleep better. Like the green noise you're listening to now. With the Better Sleep app, you can discover more color noises and over 200 soothing sounds, guided meditations and bedtime stories. High quality rest is vital to your mental well being and physical health. Calm your restless mind, conquer your day and sleep better at night. Download Better Sleep from the App Store, Google Play and start a seven day trial today because when you sleep better, you feel better.