🇺🇸 “Team Polo” — Ralph Lauren’s Olympic win. Jennifer Garner’s baby IPO. Snap’s glasses revenge. +Black History’s founder.

Summary

The Best One Yet – Episode Summary

Episode: 🇺🇸 “Team Polo” — Ralph Lauren’s Olympic win. Jennifer Garner’s baby IPO. Snap’s glasses revenge. +Black History’s founder.
Date: February 9, 2026
Hosts: Jack Crivici-Kramer & Nick Martell

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Main Theme

This episode mixes pop culture, business, and history, spotlighting three big business stories: Ralph Lauren’s Olympic-powered resurgence, Snap’s push to reclaim innovation through AR glasses, and Jennifer Garner’s successful baby food IPO. The show kicks off with a celebration of Black History Month’s centennial and keeps things lively, witty, and deeply informative.

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Highlights and Key Discussion Points

1. 100 Years of Black History Month: Origin Story

• Timestamps: 01:26 – 02:46
• Hosts celebrate Black History Month’s 100th “birthday” by honoring Dr. Carter G. Woodson, who created “Negro History Week” in 1926—a strategic move placed between Lincoln’s and Douglass’s birthdays, funded by his own educational business ventures.
  • Quote:
    “This man taught himself how to read and write. Then he taught the nation how to celebrate his people’s overlooked history” – Jack (02:33)
• Listeners are encouraged to send new Black History facts for the show.

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2. Story 1: Ralph Lauren Wins the Olympics and the Holidays

• Timestamps: 05:00 – 08:46

Key Points:

• Ralph Lauren stock at all-time high. The company’s revenues have returned to “peak polo shirt” levels from 2014, now seeing 12% revenue growth, all-time high stock, and a surge in global sales, including a remarkable 30% growth in China—even amid trade tensions.
• Olympic magic. Outfitted Team USA in “cozy cabin chic” at the Olympics opening ceremony, leading to major publicity.
  • “Turns out Yetis, polo shirts rise above geopolitics.” – Nick (06:13)
  • Taylor Swift gave Team USA a shout-out wearing a Ralph Lauren teddy bear sweater for extra publicity (07:08).
• Brand analysis. Ralph Lauren is riding nostalgia: millennials are buying again, for themselves and their families. The store’s “timeless Americana” is in full display.
  • “Ralph owns the holidays, he owns the Olympics, and he owns Americana. And those things don’t go out of style.” – Jack (08:29)

Takeaway:

• Ralph Lauren doesn’t just sell clothes—he sells a fantasy, the “American Dream,” a timeless narrative that has powered Ralph’s rise from a Jewish kid in the Bronx (Lifshitz) to billionaire brand legend. The company’s stability comes from selling fantasy rather than chasing fashion’s risky trends.

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3. Story 2: Snap vs. Meta – “Specs Inc.” and the Innovator’s Struggle

• Timestamps: 08:46 – 13:19

Key Points:

• Snap’s underdog status.

  • Snapchat is 1/8th the size of Meta in daily active users and 1/5th in revenue per user. Together? Meta makes 30x more money than Snap.
  • Most of Meta’s hit features originated at Snap, but Zuckerberg “zucked” them (copied successfully).
  • “This was the Grand Theft Zucking.” – Nick (10:22)

• New hope with ‘Specs Inc.’

  • Evan Spiegel (CEO) has created a separate company for Snap’s fifth generation AR glasses to beat Meta’s RayBans.
  • “Meta’s glasses are what we built 10 years ago.” – Nick relaying Spiegel’s attitude (10:52)
  • The goal? Move users from “seven hours a day looking down at their phones” to “heads up” AR experiences.

Takeaway:

• Jack introduces “eucatastrophe” (12:08), a Tolkien term: “the sudden, unexpected and joyous turn in a story that saves the protagonist from impending absolute catastrophe.”
  • For Snap to experience its eucatastrophe, Spiegel needs external support—a “fellowship”—echoing Lord of the Rings.
  • “If Evan Spiegel is Frodo and Zuckerberg is Sauron, then maybe Masayoshi son can be the Gandalf in this story.” – Nick (12:54)
  • Snap’s only hope is to find investors/allies to join the AR innovation journey.

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4. Story 3: Jennifer Garner’s Baby Food IPO – “Once Upon a Farm”

• Timestamps: 15:44 – 20:45

Key Points:

• From Hollywood to Wall Street:
  Jennifer Garner co-founded “Once Upon a Farm,” a farm-to-table baby food brand, which IPO’d and saw shares leap 20% on debut. Market cap: $1 billion; annual revenue: $157 million (up 67% year-over-year).
• Business strategy:
  • Not D2C, but present in 2,800 grocery stores with an “all-aisle strategy”—placing distinct products throughout the store for maximum exposure.
    • “It’s kind of like if a farmer’s market and a Pixar movie had a baby and then puréed it at Sweetgreen.” – Nick (16:33)
  • Product pathway follows a child’s growth: pouches for newborns, snacks for toddlers, oats for big kids.
  • Focused branding: IPO docs mention “mom” five times, “dad” zero—targeting the discerning, first-time mom, who exhibits “heightened information-seeking behavior before purchases” (18:41).

Takeaway:

• First-time moms (and dads) are the ultimate super fans: they research obsessively and are powerful word-of-mouth ambassadors.
  • “If you can top that threshold and win the first-time mom or dad, they will become your biggest promoter.” – Nick (20:39)
  • 55% of first-time parents depend on word of mouth.
  • “First-time moms, hard to get, but if you can get them, you’ll get a lot of them.” – Jack (20:45)

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Quick Business Headlines & Memorable Moments

Notable Market Updates

• Dow 50,000: A momentous milestone for Wall Street (“Dow 50 thou just rolls off the tongue.” – Nick at 21:54)
• Nintendo Switch: Now the best-selling console ever at 155 million units.
• Super Sick Monday: Over 26 million Americans expected to call in sick or take PTO the day after the Super Bowl.

Memorable Quotes

• “Marketing’s what you pay for. Publicity is what you pray for.” – Nick (07:08)
• “Sorry, Sherlock, but the greatest investigator of all time is a first-time mom.” – Jack (19:22)
• “For Snap’s eucatastrophe to happen, it’s gonna need a fellowship.” – Jack (13:06)

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Timeline for Important Segments

• Black History Month Origin: 01:26 – 02:46
• Ralph Lauren’s Olympic Story: 05:00 – 08:46
• Snap’s Specs Inc. & Zuckerberg Rivalry: 08:46 – 13:19
• Jennifer Garner’s Baby Food IPO: 15:44 – 20:45
• Market News, Nintendo, Super Sick Monday: 21:31 – 22:44

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Final Thoughts & Tone

The hosts balance deep dives with playful banter—mixing pop culture, investing, and history into actionable business stories. Their message: timeless narratives (Ralph Lauren), resilient innovation (Snap), and community-powered growth (Once Upon a Farm) can outlast fads and competition.

If you didn’t hear it, now you know the three most interesting stories in business this week—delivered, as always, with T-boy energy.

Transcript

[A]

This is Nick, this is Jack. Welcome back. It is Monday, February 9, and today's pod is the best one yet. This is a T boy.

[B]

The top three pop business news stories you need to know today.

[A]

I'm sorry, Jack. I've been waiting to say this since we started this company 15 years ago. You ready for it?

[B]

Go for it.

[A]

Dow 50 thou.

[B]

You know, I think the Dow stock index is kind of dumb, but it's pretty cool that it hit 50,000 on Monday for the first time ever.

[A]

Yeah, it's a nice round number. So Basties, we got you covered for all the craziness going on from Wall street to Silicon Val of Hollywood. Jack, three fantastic stories for today's T. Boy, what do we got on the pod?

[B]

For our first story, the winner of the Olympics opening ceremony wasn't Andrea Bocelli. Nope, it was Ralph Lauren.

[A]

Ralph's stock is near an all time high because he doesn't sell fashion. Ralph sells fantasy.

[B]

For our second story, Evan Spiegel's 10 Year Revenge. Snap's new brand built to beat Zuckerberg.

[A]

Snapchat's CEO is turning their spectacles into a separate company. But will Zuck zuck em again?

[B]

And our third and final story is Jennifer Garner. She's famous for winning a Golden Globe, marrying Ben Affleck, and now Ipoing a company.

[A]

Her once upon a farm baby food brand has found the ultimate customer. First time moms.

[B]

But yetis, before we hit that wonderful mix of stories.

[A]

What a mix. To kick off the week Dow hits 50,000. We got three fantastic stories. I mean, it's perfect.

[B]

Chick, I want to do a birthday shout out, but Nick, can we promote this one to the top of the pod?

[A]

Because besties, we've got a 100 year birthday for Black History Month.

[B]

Black History Month. Can we go into the history of Black History Month? Nick, dive in.

[A]

T boy style. Where did it all begin, man?

[B]

It started with Carter G. Woodson, the son of illiterate parents who had been enslaved.

[A]

But that didn't stop Woodson from getting a BA from the University of Chicago and a PhD from Harvard.

[B]

The second black American ever to get a PhD actually.

[A]

And the first business he founded, what was it, Jack?

[B]

The Journal of Negro History. A magazine launched in 1916.

[A]

Then he launched a publishing house for black authors.

[B]

He didn't want black Americans. He wanted black Americans to be proud of their heritage and their history.

[A]

But then he went full founder mode in 1926.

[B]

One hundred years ago, he launched Negro History Week.

[A]

Negro History Week. Right between Abraham Lincoln And Frederick Douglass birthday. Strategic.

[B]

And he paid for the promotion of Negro History Week with all the educational products that he had already shipped. Boom.

[A]

Negro History Week later expanded to become the whole Black History Month.

[B]

Carter G. Woodson. This man taught himself how to read and write.

[A]

Then he taught the nation how to celebrate his people's overlooked history.

[B]

Yetis just like every year, we're celebrating Black History Month with your best facts yet.

[A]

We got a link in the episode description. Send them our way and we'll get them on the pod. Jack let's hit our three stars.

[C]

Fifteen years before this song, two boys from the Northeast met in the dorm. They had an idea to cause a cultural storm. It's the best one yet. But the best is a norm. Jack that's it. I don't even think they need to practice.

[B]

50%.

[C]

That's a fat tip. T Boy City on your at list. If you know, you know. Cause we ready to go. We can't wait no more.

[A]

So just start the show.

[C]

Start the show.

[A]

First, a quick word from our sponsor.

[B]

Yeah, it is.

[A]

Jack had a lifelong dream of owning a ski house. But then he married a skier who's better at skiing than him, which put.

[B]

The pressure on to really own a ski house.

[A]

Okay, but still, a ski house is very expensive. So what helped make Jack's dream doable? Airbnb.

[B]

I bought the chalet in 2024 and I use it very often with my own family. But when we're not using it, I host it on Airbnb. Especially those three day weekends when ski houses are in most demand.

[A]

The additional income Jack earns from hosting his home on Airbnb, it helps make owning the secondary property possible.

[B]

Resident Independence Day weekend coming up. Nick.

[A]

A lot of people want to go skiing. Jack.

[B]

I've done a ton of skiing this season already. I want to go to Florida with my family. The extra income I earned from hosting on Airbnb helps offset those travel costs.

[A]

Four adults, four children from just outside Boston. Boom. They just booked a stay on Jack Chalet.

[B]

Primary home or secondary home? If you've got space, you've got opportunity. Hosting on Airbnb helped make my dream possible.

[A]

Besties. Your home might be worth more than you think. Find out how [e-mail] host.

[D]

The longer you stay alive, the longer you can enjoy. Boost Mobile's unlimited plan with a price that never goes up. So here are some tips. Do not parallel park on a cliff. If you want to enjoy an unlimited plan with a price that never goes up, do not mistake a Wasp nest for a pinata. If you want to enjoy an unlimited plan with a price that never goes up, do not microwave a hard boiled egg. If you want to enjoy an unlimited plan with the price that never goes up, stay alive and Enjoy Unlimited Wireless for 25amonth forever. With Boost Mobile, after 30 gigs, customers may experience slower speeds. Customers will pay $25 a month as long as they remain active on the Boost Mobile unlimited plan.

[A]

For our first story, Ralph Lauren already won Christmas. Now he's winning the Olympics.

[B]

Because Ralph Lauren does two things. Cozy and classic. That's Ralph's American Dream.

[A]

Yetis by Jackson. My fashion calculations. 2014 was like peak win polo shirt. Right Jack?

[B]

Yeah, my popped collars had popped collars.

[A]

After 12 years, Ralph Lauren just announced they have returned to those 2014 peak polo shirt revenue levels.

[B]

Ralph Lauren's got all time high revenues. And that's interesting because what Abercrombie and Fitchstock was in 2023 and 2024, Nick Ralph Lauren became in 2025.

[A]

I know what you're saying. The nostalgic brand that we millennials wore as kids, we're now wearing it again. But as adults.

[B]

Yeah, we are. Ralph announced 12% revenue growth over the holiday quarter and the stock hit an all time high last month.

[A]

It's all time high. In fact, the Ralph Lauren teddy bear, it has become the unofficial mascot of Christmas.

[B]

But the biggest shocker, sales in China rose by 30% last quarter for the second quarter in a row.

[A]

I'm sorry, Jack, pause the pod. But we're in the middle of a trade war right now. And the Chinese still want to wear what Team USA is wearing.

[B]

I know you'd think that's where they'd protest against America by not buying Ralph Lauren.

[A]

Turns out Yeti's polo shirts rise above geopolitics.

[B]

Apparently nothing transcends a tarif quite like pleated khakis.

[A]

But yetis, this is a very important moment. Cause we could be on the verge of Ralph's greatest quarter ever.

[B]

Because we're in the Olympics. And Every Olympics since 2008, Ralph Lauren has outfit Team USA with their outfits for the opening and closing ceremonies.

[A]

Straight up Americana. Friday night's opening ceremony included 232Americans dressed in what we're calling cozy cabin chic.

[B]

Turtleneck sweaters underneath emblazoned with a flag. White wool overcoat with heritage style wooden toggles to button that thing up on top.

[A]

You could smell the pecan colored corduroy through the TV screen on this stuff.

[B]

As if the opening ceremony wasn't enough publicity for Ralph Lauren. Taylor Swift grabbed her camera and selfie video messaged Team USA wishing them good luck in a Ralph Lauren teddy bear sweater.

[A]

Marketing's what you pay for. Publicity is what you pray for. Besties. All of this bodes of very well for this quarter sales at Ralph Lauren. Right, Jack?

[B]

I think this 2026 year is going to break 2014 for Ralph Lauren's best year ever.

[A]

Because if you walk into the Ralph Lauren store down in soho, you're going to get pounded with the same patriotic, preppy looks you've been seeing on TV during the Olympics.

[B]

Whether it's Ralph Lauren's holiday catalog or Ralph's Olympic collection, this brand owns a crucial category. Cozy classic.

[A]

Now, besties. We've said fashion is a risky industry. It's one of the three Fs of fads.

[B]

But Ralph Lauren doesn't sell fashion the way we see it. He sells fantasy.

[A]

Which leads to our takeaways. So, Jack, what's the takeaway for our buddies over at Ralph Lauren?

[B]

The fantasy Ralph Lauren is selling is the American Dream because he's lived it.

[A]

Yetis, the man this company is named after was CEO of it for 44 years, all the way up till 2015.

[B]

He's still the chairman of the board, so he's the guy who can hire and fire the CEO. So he's very much still involved.

[A]

But you may not realize that Ralph actually began as a Jewish kid from the Bronx. When he was 16, he and his brother actually changed their last name from Lifshitz to Laurie because they were getting bullied in high school.

[B]

And now he's lived a cowboy like American dream. He is a bootstrapped billionaire.

[A]

And that, that is the fantasy he's selling. The look hasn't changed. They're still doing polo shirts and prep like they've always done at Ralph Lauren.

[B]

Ralph owns the holidays, he owns the Olympics, and he owns Americana. And those things don't go out of style.

[A]

Besties. Ralph Lauren avoids the cyclicality of fashion by selling a timeless fantasy, the American dream.

[B]

He knows it well because he's lived it.

[A]

For our second story, every idea that Snap CEO Evan Spiegel has had, Mark Zuckerberg has stolen. But Snapchat will not give up.

[B]

That's why they just created a new company, Specs, to beat Zuck at his own game.

[A]

But yet he's first to kick off the story. Evan, if you're listening, and we know you are, Jack prefers if we say Spiegel. He was a German major, so we actually insist that we say Spiegel.

[B]

Dude, Spiegel means mirror in German.

[A]

Also, since we know you're listening. Evan, you are a capitalist poet. We love reading your shareholder letters, but.

[B]

Honestly, the latest one that you wrote was concerning.

[A]

It kind of freaked us out a bit.

[B]

You describe the company as being squeezed between the tech giants and smaller competitors on the verge of greatness. We find ourselves in a crucible moment.

[A]

Sounds a little scary, like the plot of a Lord of the Rings movie. But Evan Spiegel is a super CEO, is he not, Jack?

[B]

Yes, he owns super shares of the company, which means he has 51% voting control in whatever happens.

[A]

So he's literally a super CEO. But his core business, Snapchat, it's one eighth the size of Meta in terms of number of daily active users, and.

[B]

It'S 1/5 the size of Meta in terms of how much revenue they make per daily user.

[A]

So, Jack, if we add up those two disturbing numbers, what do we get?

[B]

Meta makes 30 times as much money as Snapchat does.

[A]

Oh, that hurts. But that's not even the most painful part, is it, Jack?

[B]

No, it's not. As we've covered many times on this show.

[A]

Yes, we've documented it.

[B]

So many of Meta's most successful features were Snapchat features that Zuckerberg ordered his engineers to copy besties.

[A]

This was the the OG Zucking.

[B]

This was the level five zucking.

[A]

The Grand Theft Zucking.

[B]

But Nick, Evan Spiegel still has full voting control of Snapchat. Yes, he has a wife who's a literal supermodel, Literally. He's still got $2 billion in net worth and the vigor of a 35 year old.

[A]

So Evan Spiegel will not give up. In fact, he just announced last week a new company within Snap to beat Zuck at his own game.

[B]

It's called Specs Inc. And they're making augmented reality glasses that will beat Zuckerberg's Meta ray bans.

[A]

Evan actually said that Meta's glasses are what we built 10 years ago. And they were, Jack.

[B]

It's another zucking from Mark Zuckerberg of.

[A]

A Snap idea and reminder besties. In 2016, Snapchat launched spectacle Sunglasses with a built in camera.

[B]

And Snap has long been a leader in augmented reality, using your phone or your camera to add digital elements to the real world.

[A]

Because interestingly, according to Spiegel, people spend seven hours a day looking down at their phones. You know who you are? We are.

[B]

And according to his shareholder letter, he wants us to keep our heads up all the time in the future with a computing device built right in.

[A]

Ironically, Evan thinks that the solution to screen time isn't no tech. It's actually new tech.

[B]

Augmented reality. Glasses, lenses with screens.

[A]

And honestly, he's been preaching that for about 10 years now. He will not give up on this. He's kind of like Frodo.

[B]

Jack.

[A]

So, Jack, what's the takeaway for our buddy Evan over at Snapchat for Snaps.

[B]

You catastrophe to happen? He's going to need some help.

[A]

I'm sorry, Jack, pause the pod for a sec. Can you please define that word eucatastrophe that none of us have ever heard before?

[B]

I can't believe we've never said this on the podcast yet, but eucatastrophe is a term coined by JRR Tolkien. It's used in every action and adventure movie ever since.

[A]

That's right, besties. This term, you catastrophe comes from Lord of the Rings. It's the sudden, unexpected and joyous turn in a story that saves the protagonist from impending absolute catastrophe.

[B]

Absolute catastrophe. Nick, doesn't that sound like what's about to happen to Snap?

[A]

I mean, Jack, it does sound like Snap because their Stock is down 94% from their all time high and they got fresh competition from TikTok, Instagram, X, Reddit, YouTube.

[B]

To compete against those big tech giants, Spiegel needs some big reinforcements. Financial reinforcements.

[A]

Which is why Evan has established Specs Inc. This new company that can take money from outside investors.

[B]

Alphabet actually set up Waymo the same way. A separate company that can accept outside money to pay for the huge capex.

[A]

So if Evan Spiegel is Frodo and Zuckerberg is Sauron, then maybe Masayoshi san can be the Gandalf in this story.

[B]

Jack and Jack Dorsey and the Winklevoss twins can be Gondor and Rohan.

[A]

Nick, besties. For Snap's you catastrophe to happen, it's gonna need a fellowship. Now, a quick word from our sponsor.

[B]

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[A]

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[B]

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[A]

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[A]

I see you in that transaction tab. Jack, what's going on that transaction tab?

[B]

All of my spending is in that transactions tab, including the way too much I spent on the hotel room with the water view.

[A]

Honey, what's going on with my mini bar?

[B]

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[A]

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[B]

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[A]

You know how in every superhero movie they find the one future saving all powerful object?

[B]

It's usually some kind of crystal. Totally. Well, for business, it's AI.

[A]

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[B]

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[A]

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[B]

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[A]

Because it has access to your business data, it's able to suggest efficiencies and complete tasks for you like a superhero.

[B]

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[A]

Oh, guess what? You don't need a cape. Whether your company's earning millions or billions, you just use NetSuite.

[B]

If our business needed an ERP, if we did, we'd absolutely use the AI Cloud ERP from NetSuite.

[A]

So Yetis, if your revenues are at least in the seven figures, get your free business guide demystifying [e-mail] tboy and.

[B]

If your revenues aren't in the seven figures, we're glad you're listening to the seven, because soon they will be.

[A]

The guide's free to [e-mail] tboy that's netsuite.com tboi for our third and final story, Once Upon a Farm, Jennifer Garner's baby food business surged 20% on its first day post IPO because once upon.

[B]

A Farm found the ultimate growth hack customer. First time moms.

[A]

Oh, yeah, it is. Let's read them off. Catch me if you can. Thirteen going on 30. A Beautiful Mind.

[B]

Don't forget the last thing he told me. Season two is premiering next month.

[A]

I think I mean, Jack. Jennifer Gardner's two greatest accomplishments. Winning a Golden Globe, divorcing Ben Affleck.

[B]

Dude, divorcing Affleck is an accomplishment. But add this to the list. She just rang the bell at the New York Stock exchange because she IPO'd a company.

[A]

That's right. Once Upon a Farm, Baby food. It's basically Gerber, but make it goop.

[B]

It's a celebrity backed farm to placemat business. Yeah.

[A]

Basically baby food that graduated from Erewhon. Full disclosure, Jack. We got a bunch in our fridge. It's kind of like if a farm farmer's market and a Pixar movie had a baby and then pureed it at sweetgreen.

[B]

It's. Yeah, it's Oakley's favorite pouch.

[A]

So besties Jack and I dove in T boy style. The business founded 11 years ago by Jennifer Garner and her co founder. And they just went public.

[B]

They're now worth $1 billion because millennial parents, as Nick and I just evidenced, will pay.

[A]

Yeah. Revenue hit 157 million bucks last year. That's up 67% from 2024.

[B]

Still not profitable. But interestingly, they did not go the direct to consumer route.

[A]

No, they didn't go D to C. What did they.

[B]

Instead, they sell through 2,800 grocery stores to meet your mass audience.

[A]

Now, when it comes to Jennifer, the actress is making $1 million last year. She'll make $2 million from the business this year. And she's also got stock options.

[B]

With those options, she probably makes more as a spokesperson for her company than she makes as an actress in Hollywood.

[A]

Forget the red carpet. Stick to the root vegetables. That's where the money is.

[B]

Now, Nick and I jumped in T boy style to the S1, the document every company must file if they're going to IPO.

[A]

Yes, we did. And what we discovered is that Once Upon a Farm serves babies. But their growth strategy is reading at a 12th grade level.

[B]

Yes, it is the reason this is the fastest growing baby food brand. It's not how awesome their squeeze pouches are. It's that they chose range in the products they sell.

[A]

Range. They call it their all aisle strategy. Basically putting different products of the brand throughout the store so you can't miss them while you're shopping.

[B]

You'll see their frozen meals in the freezer. There are pouches in the fridge. There are bars in the snack aisle. There are oats in the breakfast aisle. You can't get away from Once Upon a Farm.

[A]

And Jack, why is that such a clever strategy?

[B]

The all aisle strategy, the product range acts like an advertisement scattered throughout the store.

[A]

And it works as a result 40%.

[B]

Who buy a pouch end up buying bars once their kids grow teeth.

[A]

And that way, Once Upon a Farm can grow with their customer.

[B]

The pouch for the newborn, the snack for the toddler, the oats for the big kids.

[A]

But besties, here's the real fascinating thing Jack and I discovered in that IPO paperwork.

[B]

They mentioned the word mom five times. They mentioned the word dad zero times.

[A]

Okay, Jack and I were a little.

[B]

Offended by that one.

[A]

But specifically, they mentioned first time moms in the IPO paperwork who, and I.

[B]

Quote, exhibit heightened information seeking behavior before purchases.

[A]

Get this, besties, first time moms are 35% more likely to seek information on any purchase related to their kids than other moms are than second or third.

[B]

Or fourth or fifth time moms. Basically.

[A]

Basically. Why can't I pronounce this ingredient? I gotta figure out what it is.

[B]

The carrots are organic, but the pears are not. Is that a problem?

[A]

The pears are organic, but the oranges are not. Is that a problem? Yeah, we've been here, we've been there, we've been. We're living it right now. Like, Jack and I look at the food ingredients we give our kids. But Alex and Molly, they would track down the farmer if they don't know what that ingredient is.

[B]

They would become customers of Palantir to figure out where this food came from if necessary.

[A]

Like, sorry, Sherlock, but the greatest investigator of all time is a first time mom.

[B]

So first time mom, they're the most discerning type of customer, which is a risk. But they're also the most powerful customer.

[A]

Which is a business opportunity. And that's our takeaway. So Jack, what's the takeaway for our buddy Jennifer Garner? And Once Upon a Farm baby food?

[B]

First time moms are first time super fans because they evangelize.

[A]

Yeti's Once Upon a Farm reveals that there is no more discerning, no more researching, and yet no more committed customer than the first time mom.

[B]

And if you win her trust. But she's the greatest growth hack of all. Because she'll tell all her first time parent friends.

[A]

That's right. 55% of first time parents depend on word of mouth to steer their purchase decisions.

[B]

And those first time moms are most likely to ask for a referral. And they're most likely to make a referral.

[A]

Yes, they give the product the most scrutiny, but if it passes, oh, they will market it. They will promote it on blogs and text chains, post Pilates class.

[B]

And this extends to full time dads too? Yes, it does when I find out and any healthy ish snack that my kid will actually eat. Looking at you, Wilder, by the way, I'm looking at you. I tell every dad I know about it.

[A]

I told you, you got to get the pots on some of those Dino bars. I love those Dino bars.

[B]

I actually bought like a 13 packet. I'm over 13 besties.

[A]

If you can top that threshold and win the first time mom or dad, they will become your biggest promoter.

[B]

First time moms, hard to get, but if you can get them, you'll get a lot of them.

[A]

Jack, could you whip up the takeaways to kick off the week?

[B]

Ralph Lauren just had their best quarter ever thanks to Christmas and probably will again thanks to the Olympics.

[A]

Because Ralph ain't selling fashion. He's selling fantasy. The American dream. He knows it because he's lived it.

[B]

For our second story, Snap's Evan Spiegel set up Specs Inc. And is launching their fifth version of AR glasses this year.

[A]

For Snap's U catastrophe to happen, it's gonna need help. Like Lord of the Rings. It's gonna need a fellowship.

[B]

And our third and final story. Once Upon a Farm is now a publicly traded stock worth $1 billion, which is six times their sales because Jennifer.

[A]

Garner realized the best growth hack is first time moms.

[B]

But besties, this pod's not over yet. Here's what else you need to know today.

[A]

First, last week had the worst two days for tech stocks since April.

[B]

The huge drop in Bitcoin seemed to be the driver at all as well as, of course, AI nervousness.

[A]

In fact, tech stocks lost a trillion bucks in market cap just in the last five days of trading.

[B]

But Friday, stocks took a breather with the dow ending at 50k for the first time ever.

[A]

Dow 50 thou just rolls off the tongue. And second, say goodbye to your Game Boy and sayonara to the PlayStation Jack.

[B]

Because the Nintendo Switch just became the best selling console in history.

[A]

The handheld Nintendo Switch, it's basically Gen Z's Game Boy. They just hit a record 155 million units sold.

[B]

Meanwhile, its replacement, the Switch 2, just became the fastest selling console for Nintendo ever.

[A]

Things are looking good in Super Mario World, especially if you still got your Wii device. And finally, happy Super Sick Sunday to all those who celebrate by not working.

[B]

An estimated 26.2 million people are expected to call in sick today, take PTO or get to work late the day after the Super Bowl.

[A]

Now, if your Amazon's not working today, it's probably because the entire city of Seattle Celebrating a super sick Monday.

[B]

And if you're Dunkin is a little late. Yeah, same reason.

[A]

Your secret safe with us. Now time for the best fact yet. This one sent in by Yeti Daniella Place. But we're not going to tell you where she's from because it's the answer to the T boy trivia.

[B]

Nick, can you ask the question because I don't know this answer either.

[A]

Okay, here's the T boy trivia to kick off the week. The Olympics just began on Friday, but what American city has sent the most athletes to these Olympic Games?

[B]

I'm going to go with Minneapolis. Final answer.

[A]

Well, besties, drop your answers in the comments now and we'll reveal it on tomorrow's pod. Yetis, you're looking fantastic today. And we know how you could look.

[B]

Even more fantastic if you didn't buy tickets this weekend. You should today, March 11th, Arlington, Virginia April 8th, New York, New York. The best one yet live our IPO in person offering.

[A]

I mean people are saying like if you missed the super bowl and couldn't go to that game game, you should come to our live show because it's basically the super bowl of business Podcasting. People are saying it the crowd surfing. Oh, the crowd surfing Yetis Snag your tickets. The links in the episode description. Jack and I will see you tomorrow. And before we go, a happy 17th birthday to legendary Yeti Keev Curling from Ulanbaatar, Mongolia, crushing that ARC portfolio. And this is our fifth shout out I think for Keev on this podjack.

[B]

Happy birthday to Jaden and Janelle Van Eck out from North Dakota, but celebrating the birthday on the slopes of Whistler.

[A]

Not too shabby. And Shawn Joyce enjoy the best birthday yet in the Garden State.

[B]

Happy birthday to Sam Barber turning 24.

[A]

In Royal Oak, Michigan and Erica Warner, a happy birthday in New York City. The Fruit hoops team is gonna win the championship this year.

[B]

Happy birthday to Ruby the wiener dog in Dallas to Texas.

[A]

And a happy birthday to Andrew Martin from Cincinnati. But celebrating at the St. John's game over New York City.

[B]

Happy anniversary to Ho and Ko celebrating in Texas.

[A]

And Neil Duvet has got a one year anniversary of his New York City bachelor party.

[B]

And to anyone else celebrating something today, make it a T boy.

[A]

Celebrate the wins.

[B]

This is Jack. I own stock of Reddit and Nick and I both own some bitcoin. Bitcoin.

[E]

This is Ayoa Kemwilere from the Athletic FC podcast. Buying a car should be exciting, not exhausting. And if you're looking for a gleaming SUV to replace your old banger, or you're taking the plunge and going electric. The good news is you can buy your car completely online on Autotrader. Really? Just go to autotrader.com and get picky. Search through dealer listings for the make, model, color and the features that matter to you. Then just drop in your info and you'll see all the cars that fit your budget. Really? Once you've found the car of your dreams, you can have it delivered to your driveway, or you can pick it up at the dealership. Really? So buy your next car entirely online on autotrader. Head to autotrader.com or search the autotrader. Apparently.