James Bond’s creative control was just acquired by Amazon… so we need to talk about “Infinite Scarcity.”

Microsoft just defied physics… it’s a quantum creation that’s not a solid, liquid, or gas.

OpenTable has overtaken Resy for America’s coolest restaurants… all thanks to 1 move.

Plus, Google searches for “Is it safe to fly” are up 20x… so we ran the numbers.

$AXP $GOOG $MSFT $AMZN

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… the Patagonia Fleece 🐑

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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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Episodes drop weekly. It’s The Best Idea Yet.

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