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This is Nick.
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This is Jack.
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It's Thursday, the new Friday, September 25th, and today's pod is the best one yet. This is a T boy.
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The top three pop business news stories you need to know today.
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All right, Jack, I got a surprise for you. You ready for this thing?
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You always have a surprise for me. What do you got?
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Oh, oh, okay. It's a new button. And when we're covering a profit, popular. Like a company making a lot of money, it's a cash register ka Ching sound. What do you think?
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Dude, that's like those Wall street trading floors that have a go for every big sale that got closed.
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Yeah, I got it off. She in Yetis. This is either highly, highly endearing or highly, highly annoying. Let us know in the comments. In the meantime, Jack, let's hit our three stories. What do we got on today's T boy?
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For our first story, there is a legendary food delivery driver in New York City named Mamadou. And if you get him delivering your stuff, cherish this moment.
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Mamadou has become a celebrity with his five star rating, and we think he's Uber's biggest marketing opportunity.
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For our second story, it's the most unusual, usual venture deal of all time. Nvidia paid OpenAI $100 billion, but then OpenAI paid Nvidia $100 billion.
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It kind of all cancels out. It's a wild case of circular financing, and it's making us do a gut check on this insane AI boom.
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And our third and final story is the new flex at work. It's mentioning that you have an executive assistant.
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Sorry, one sec. Jack. Yeah, you can cancel my 2pm thank you.
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Get in touch with my executive assistant.
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Because, besties, it's the EA for all trend. And Jack, we'll tell you how it's happening. But Yetis, before we hit that wonderful mix of stories, I mean, love the mix. Awesome mix of stories, Jack.
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Forget college athletes. Yetis, who's the newest surprise moneymaker on campus these days?
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It's sorority sisters.
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Because those Rush talk videos over at Kappa Kappa Delta get way more attention than anything the football team is doing.
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So right now, sororities are cashing in on TikTok fame like they're D1 quarterbacks.
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Nick, can I sprinkle on some context?
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I would love for you to sprinkle sprinkled on, please, jack.
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This viral TikTok sorority trend began years ago with Bama Rush in Tuscaloosa, Alabama.
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Sorority recruitment dance videos. They first went insane on social media.
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And like we've said, where there are eyeballs, there will be ads.
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So brands are giving the sisters free stuff and hard cash to promote their stuff.
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According to the Wall Street Journal, Poppy, the Soda brand, made 430,000 custom cans of free soda for sororities this fall.
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Poppy filled the Tridel fridge with free Tridel prebiotic sod shampoo.
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Brands are providing free Pantene for entire sorority houses.
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Your whole bathroom is comped if you live at a sorority right now.
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One sorority star at the University of Arizona was actually flown out to New York Fashion Week after going viral.
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Paid for by the fashion companies, but the dean not happy about it.
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Forget those big investment bank signing bonuses, Nick and Jack.
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Forget the dream of getting drafted to the NFL.
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There's money in the sorority house, to quote the Bluth Guys, have you been enjoying recruitment week?
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Well, Jack had paid off my student loans, so. Sisters for life. If you know, you know. Let's hit our three stories.
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Fifteen years before this song, two boys from the Northeast met in the dorm. They had an idea to cause a cultural storm. It's the best one yet, but the best is the norm. Jack, Nick, that's it. I don't even think they need to practice. 50%. That's a fat tip. T Boy City on your AT list. If you know, you know. Cause we read to go. We can't wait no more.
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So just start the show.
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Start the show.
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Start the show. First, a quick word from our sponsor.
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Airbnb Yetis.
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Our show actually started as a side hustle over 10 years ago. It began in secret outside of our bank jobs.
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We were worried we'd get fired, so we didn't tell our bosses and we even left our names off the website.
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Now, that was our side hustle, a media startup. But there are other side hustles that are a lot less risky than that.
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And that have 0% chance of getting you fired. Like being a host on Airbnb.
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In this economy, it's a fun and rewarding way to make money off the thing you're already paying for your house or your apartment.
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I've hosted two previous apartments and my current chalet on Airbnb.
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And when no one's using it, why not welcome a family, a couple that just got engaged?
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You already have an Airbnb. You just didn't realize it yet.
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Your home might be worth more than you think. Find out how much@airbnb.com host now a quick break.
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Switching topics to one of our favorite sponsors, Vital proteins.
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Yeah, it is. We told you about vital proteins. They help support Our hair, skin, nail, bone and joint health with those collagen peptides.
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But after doing their ads for a few months, we told Vital Proteins, hey, we like to shake things up, okay?
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But then they took us too literally. And guess what product Vital Proteins just launched.
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A ready to drink collagen protein shake with a smooth chocolate taste.
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They shook it up too much. We're talking 30 grams of protein. Enough to grow a third bicep, I think.
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Nick, I've been using vital proteins for my coffee. Now I use it for my bicep curls too.
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It's all the benefits of vital proteins collagen. But in an 11 ounce shake, you can grab. Go and shake.
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So go to www.vitalproteins.com to learn more and where to buy. Get 20% off your next order by entering promo code T boy at checkout.
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For our first story. There is one heroic man named Mamadou with a perfect Uber rating delivering food across New York City.
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Or is he many men? The mystery of Mamadou is actually a huge market opportunity for both Uber and doordash Yetis.
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They say he's faster than a peregrine falcon, smarter than a Columbia Business school student.
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They say he can lift 50 boxes of pad Thai stacked above his head with one hand, all balanced on a moving Vespa going down Broadway.
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And just when you open your door to thank him, whoosh. He's already gone off into the night.
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We're talking about the Zorro of ze.
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Delivery, the Batman of bringing you burritos, A man who goes by the name Mamadou.
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Thousands of videos have been posted about this delivery driver. Millions of likes have been racked up by people claiming to have seen him in real life.
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In New York City, Mamadou is the definition of viral.
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New Yorkers have referred to this mysterious Uber eats driver as the hardest working guy in America. He saved my day.
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One customer even wrote a song about this delivery driver calling him the toast of New York City.
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Not all heroes wear capes. Some wear a helmet, gloves built into their bicycle, and an insulated pizza bag.
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Now, besties Jack and I have been tracking this story for a week now. The Wall Street Journal just did a whole piece on them. Apparently, references to Mamadou began in early.
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2025 when two New Yorkers noticed a trend in their delivery dinner habits. Every night, their food was being delivered, according to the app, by someone named Mamadou with a perfect rating, and he.
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Was arriving on time. So they shared their observation on X and that observation went viral on the platform.
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By August, Google searches in New York for the name Mamadou had totally spiked.
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So it is about time we answer the question. Jack, who is Mamadou?
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Most likely, Mamadou is actually many people because Mamadou is a very common name for a man in a West African country.
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Jack, let's sprinkle on some historical context here, if you please.
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Islam swept through West Africa in the 11th century, and when the French colonized West Africa in the 19th century, Mamadou became like a local ish French version of the Islamic name Muhammad.
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And now Mamadou is the number one most popular boy's name in the country of Senegal in West Africa.
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And guess what? A lot of people from Senegal have immigrated to the United States.
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It's the latest immigration wave. So across New York City right now, a lot of Mamadou's who are Uber Eats and doordash delivery drivers, they're in on the joke.
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They're posing for pictures when they drop off a pasta ball to an ecstatic customer who saw Mamadou on their app.
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And for all these Mamadou's, the legend of Mamadou has become both an emotional and a financially lucrative moment for them.
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If your name's Mamadou, you have a statistically significant higher tip rate than all the other food delivery people in New York City.
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There is one Mamadou who got an $86 tip just because his name is Mamadou.
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Have you ever had Mamadou deliver your food?
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If I could only be so lucky.
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But here's a fascinating detail Nick and I noticed. People interviewed by the Wall Street Journal referenced delight time after time referencing Mamadou delivering their food.
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In fact, one woman said Mamadou dropping off her sesame noodles felt like a gift from Santa. That is an exact quote.
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Now, to us, that's a that kind of intense customer happiness. Companies can't pay for that.
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That is publicity you would literally pay for if you are Uber Eats, Jack.
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Which is why Nick and I think Mamadou could unlock some serious market cap.
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To quote our favorite movie, Batman, Jack, you either die a hero or you live long enough to see yourself become Mamadou. So Jack, what's the takeaway for our buddies over at Uber?
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Uber should stop hiding Mamadou and start highlighting him instead.
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Yetis, Jack and I have friends who work at Uber, DoorDash, Handy, other gig apps, and they typically want to keep the gig workers nearly anonymous on those platforms.
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These companies want you to connect with their brand, not the temporary worker who's not technically even an employee, who has no loyalty to their platform, but to us.
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Mamadou Mania is assigned to rethink that strategy. Ubereats we believe should elevate Mamadou, not eliminate him.
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Feature Mamadou in Uber's next ad campaign. Sign Mamadou to an exclusive deal so he only works for Uber, not Lyft or DoorDash.
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Now, yes, that would empower Mamadou, which he could hold against Uber for his.
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Own personal benefit, like demanding a signing bonus, or else, I'm going to Lyft.
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But we think the signals of customer delight show it's worth that risk.
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Stop hiding Mamadou and start highlighting him instead.
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Stop treating drivers like commodities. Treat the best ones like celebrities. For our second story, Nvidia just gave OpenAI $100 billion. But now OpenAI is giving Nvidia $100 billion?
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Yeah, just a casual hundred bill back and forth. It's a strange phenomenon called circular financing, and it should give everyone pause.
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Yetis. Harry Potter and Dumbledore. Neo and Morpheus. Sonny and cher. Nvidia and OpenAI. They are the power couple of artificial intelligence.
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And on Monday, we saw an enormous and highly unusual deal between these two AI power brands.
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Jack, why don't you tell us about part one?
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Part one is that Nvidia is giving OpenAI $100 billion in cash in exchange for stock in OpenAI.
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It's an investment in the owner of ChatGPT. Nvidia will pay $10 billion increments over the next few years for 100 billion bucks total.
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Okay, that's part one. Here's part two. OpenAI is going to use all that money they got from Nvidia to buy Nvidia chips for their data centers.
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Okay, Jack, I got to pause the pod for a second here. So Nvidia is paying OpenAI money, but then that money's coming directly back to Nvidia.
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Yeah, it's like a pizza place giving me money so that I can buy their pizza.
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Jack, I think the technical financial term is the reverse uno card. I think they pulled the reverse uno card on each other.
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You might see memes online. It's like a snake eating its own tail.
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But there is an actual, real term for this yetis. It is called, from our time in finance, circular financing.
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Now, look, circular financing can be legitimate, and we've seen suppliers accept stock in a company instead of cash. Like what Nvidia is doing here with OpenAI.
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But here's the problem with circular financing. It can also create the illusion of growth or an illusion of demand that is not actually there because everything's going in a circle.
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And since this is happening during an incredibly frothy moment in the AI industry, We're gonna take a moment of pause and think about this and we're gonna.
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Jump in t boy style. First, Yetis, let's look at the sheer size of this Nvidia OpenAI deal that happened this week. $100 billion, Jack.
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We're pretty sure that's the biggest equity investment ever.
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I mean, Microsoft invested $10 billion into OpenAI just a couple years ago and that was like a gigantic deal at the time.
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This deal is 10 times bigger than that.
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Nick, let's go a little further. Jack, $100 billion. Can you spri context please, my friend?
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That is the size of Nike. It's the GDP of Bulgaria. It's three times the world box office.
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All movies in theaters.
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Yeah.
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This is three times bigger.
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So this isn't just unprecedented in the size of the investment. It's also coming from a four and a half trillion dollar company, which is also unprecedented.
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And the wild other detail here, Nvidia stock actually jumped after announcing they were going to give OpenAI all this money.
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And the size of that stock market gain was more than $100 billion. So it more than paid for the investment in OpenAI that the news was about in the first place.
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Also besties, this deal commits OpenAI to build $100 billion of data centers on top of the $500 billion of data centers they were already going to build.
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So all of this begs these two important questions. Where is all the money going to come from to build out all these data centers?
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And how high can these valuations in AI go?
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Venture capital literally doesn't have.
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Because you see, unlike conventional fundraising deals, the money right now isn't coming from customer demand or from new outside investors in these deals.
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It's coming from within. The money is flowing back and forth between the same big tech companies trying to win in AI.
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And it's a whole lot of money, Jack. A lot of money. So Jack, what's the takeaway for our buddies over in AI?
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It's the rocking horse analogy. Don't confuse movement with progress.
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Yetis this superlative rich deal between OpenAI and Nvidia caused a whole lot of movement in the stock market this week.
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But is that movement progress? That's the gut check that we're asking right now.
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Because this deal looks like circular funding, which reeks of bubble like behavior according to Bloomberg.
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Think about it. OpenAI is paying Oracle, who is paying Nvidia, who is paying OpenAI, who is.
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Then paying Oracle, who is paying Nvidia, who is paying OpenAI. That goes on and on.
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And on as long as nobody stops making these payments, we're all going to be good, everybody.
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So besties, if AI is a bubble that's due for a correction, although we hope it isn't, then this blockbuster circular funding deal between Nvidia and OpenAI will be looked back at as the early.
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Sign because of the rocking horse analogy. Don't confuse movement with progress.
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Now a quick word from our sponsor, ZipRecruiter Yetis, have you ever heard of the Crockpot recruiting strategy?
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To Hire Yetis this episode is brought to you by prizepix. You and I, we make decisions every day. But on prize picks, being right can get you paid.
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Don't miss any of the excitement this season on prize picks, where it's good.
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To be right, and besties. Since I'm co hosting here with a starting backup D3 quarterback Jack, can you tell me what it's like being right on the football?
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To clarify, I am undefeated in senior year. Games in which I threw touchdown passes.
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All right, never mind, Jack. I'll take it from here. On the prizepix app, you can pick your sport, let's say pro football, and.
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So download the app today and use Code T boy to get 50 bucks off in lineups after you play your first $5 lineup. That's code T boy to get $50 in lineups after you play your 1st.
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$5 lineup prize picks it's good to be right.
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For our third and final story. The big New Power Flex Boss Move at work. You know what it is? I'm looping in my EA Companies are.
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Cutting back on executive assistants, but everyone else is hiring more of them.
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Now. Yetis a buddy of ours from our Robin Hood days was a guy named lasalle.
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Lasalle left a cush job in finance to work at a scrappy startup in California, just like Nick and I did.
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Now when he told his wife he was making this big career pivot, she was apprehensive because as she told him, you haven't booked your own travel in 20 years.
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But LaSalle gave up that EA to take a risk at a rocket ship fintech startup.
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And you know what? He was not the only one who gave up that ea.
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Thousands of executives are losing their executive assistant every year as companies are cutting perks.
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No more kombucha, no more swag. And the EA is gone for every manager out there.
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In fact, according to the Wall Street Journal, the number of full time executive assistants in America has fallen from 1.4 million in 2020 to less than 500,000 today.
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Your boss, she ain't looping in her EA to CC you for scheduling that one on one asap.
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But here's the crazy contradiction. While fewer bosses at corporations have EAs, the rest of your company is hiring their own EAs.
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Who's the boss now?
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Boss? Tell me your management material without telling me your management material.
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You see, startups are offering part time remote eas for hire for like 50 bucks an hour. It's fractional hiring cuts down the cost.
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And people are doing it out of their own pocket to perform better at work.
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These are now a new type of assistant, a multi company assistant. One EA can now work for 10 hours a week for four different clients at different companies, so it's affordable for.
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All four of those employees.
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Now interestingly, the demand for EAS is less about work work and more about them doing your Life, work.
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Right. The people hiring EAs these days are working parents who are desperate to keep some kind of a social life while juggling work and family life as well.
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You're not hiring an EA for that board meeting. You're hiring them for the preschool planning help.
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You see, as you get older, you realize time is your most valuable, so you'll pay someone out of your own pocket to do the admin work that you don't want to do so you have more time for yourself. Full disclosure.
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You want to share what we want to share, Jack?
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We actually hired through one of the companies mentioned in the Wall Street Journal article. Yeah, it didn't work out though.
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It didn't. It didn't.
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It took more time to train and supervise our EA than time saved.
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Yeah, so not every EA relationship is necessarily going to work for you. But still, this is part of a bigger trend out there.
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Fewer EAs for executives, more EAs for millennial parents.
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That flex of having an EA could also have some benefits for you in your career.
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Because nothing signals I'm promotion worthy and mature like ccing your EA to your manager who doesn't have one.
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One sec, Jack, do you have time for a takeaway? By the way, can we pencil that in?
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Oh, yep, yep. My ea. You'll talk it out with them. They'll take away.
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Okay, okay, it sounds like this works. So, Jack, what's the takeaway for our buddies who are curious about executive assistants?
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Virtual assistants are a fraction of the price. But Miranda Priestley would never yetis.
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Despite this EA renaissance we've described, there's a cloud lurking over the EA industry. And that cloud is AI.
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Virtual assistants, Chat and Gemini can both act like assistants for you. Already creating calendar invites based on an email. It's only a matter of time before they know your travel preferences and book your travel too.
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But besties, as you think about an ea, think about the Devil Wears Prada, the movie with Anne Hathaway, who was Meryl Streep's executive assistant.
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Miranda Priestley, as Meryl is known in the movie, valued her time above all else. It was Anne Hathaway's job to protect it.
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And getting her coffee, running her errands, waiting on hold so she didn't have to get in those Harry Potter books for her kids.
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And so far, AI can't do any of those tasks. In fact, the majority of what we could use help with AI can't actually do, unfortunately, like breaking down these boxes from Amazon.
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Soon, besties, you will be tempted by a virtual AI and They will probably save you time on computer admin at a fraction of the price of a human ea.
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But Miranda Priestley would never.
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Jack, could you whip up the takeaways for us for the new Friday, Delivery.
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Drivers in New York named Mamadou do excellent work, and they're becoming viral for doing so.
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So Uber should stop treating gig workers like commodities and instead treat the best ones like celebrities.
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For our second story, Nvidia is paying OpenAI. So that OpenAI can pay Nvidia. It's circular financing, so we're doing a gut check.
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And remember the rocking horse analogy. Don't confuse movement with progress.
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And our third and final story is the new flex at work. It's mentioning that you have an executive assistant.
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My EA has told me that AI virtual assistants could disrupt EAs, but Miranda Priestley would never.
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But besties, this pod's not over yet. Here's what else you need to know today.
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First, Target, with their new CEO, has begun their brand facelift, and they're starting with a renovation of their soho New York City location.
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The store entrance at this soho Target looks like a venue that Kendall Roy would host his birthday party at.
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Yeah, yeah. This is channeling Tar Jay for the new space.
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It's not Midwestern America where Target is headquartered.
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Okay, but here's the plot twist. The point of this fancy new New York City Target is not to replicate it across the country, right, Jack?
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It's to create a gold standard for the rest of the company to aspire to and be inspired by.
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And second, Argentina is asking the United States for financial support. And it looks like we're gonna pay it.
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Argentina's radical new leader, Javier Milei, chainsawed his way through the country's inflation problem by boosting their exchange rate.
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And he did successfully solve the inflation problem. Pretty amazing.
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But he did so at tremendous cost. It wiped out the country's currency reserves.
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And now the Trump administration is giving Argentina $20 billion in financial assistance. But we're not calling it a bailout.
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And finally, George Costanza, the former assistant to the traveling secretary of the New York Yankees, is now a Yankees model.
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True story. Jason Alexander, the middle aged bald man from Seinfeld, was never appreciated for his looks. Although we did appreciate him for them.
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I love his stocky looks. But now the streetwear brand Kith, famous for cool collaborations, has hired Costanza.
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So Jason, AKA George Costanza, has a new career, repping Yankees clothing for a fancy, cool fashion house.
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Let's just hope they don't switch the uniforms from polyester to cotton. I know it breathes better, but they're not going to play better, Jack, if that happens.
A
George is getting upset. Now. Time for the best fact yet. But this one is both a correction and a clarification from our story last week on amex's really expensive new credit card.
B
We misdescribed a couple of the rewards. The $75 Lululemon credit card that's actually each quarter, so 300 bucks for the whole year.
A
And the Resy credits to use $400 toward dining, they don't have to be paid using the Resi app.
B
They just have to be paid for restaurants that use Resi, which is like 10,000 restaurants.
A
So if you're going out to dinner on the new amex card at a Lululemon store next to a really nice restaurant, you're going to have a fantastic time.
B
By the way, I set quarterly reminders for myself because I have this card. Buy something from Lululemon or else the credit is wasted.
A
Oh, Jack, remember our takeaway. The best hack to optimize your credit card points. Ask AI Yetis. You look fantastic out there, Jack. Can I say you look like a million bucks?
B
Sure.
A
I actually know what you look like, Jack.
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I was wondering why you were flattering me.
A
Besties. The best way we grow the show is when you tell your buddies hyh tboi and give give us a 5 star rating. Happy T boy. We'll see you tomorrow. And before we go, a happy birthday to legendary yeti Jonathan Allen celebrating in Morrow, Georgia.
B
Happy birthday to Emma Steinhoff in Dallas, Texas, who is officially now adulting.
A
And a happy birthday to Zach Crow from Portland who's celebrating right now kicking up the gears on his motorcycle.
B
Happy birthday to Ben Anave in Huntington Beach, California, who's celebrating at the Viv Hotel in Anaheim.
A
And Odelia Bayard is turning 40 years old in Jacksonville, Florida. She loves Ben and Jerry. She loves Ben and Jerry is what we're trying to say.
B
And finally, congratulations to Gina B. From New York City, who just landed a new job at Palantir.
A
Jack, remember Gina was at our live show in Chicago. She came to the after party and she was talking to us about should she take the job. Congratulations, Gina. Oh, and if you've got a shout out for the show or the best fact here yet, we've got a form for you to fill out in the episode description. We'll get you on the pod.
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This is Jack. I own stock of Amazon. If you like the best one yet, you can listen ad free right now by joining Wondery and the Wondery app or on Apple Podcasts.
A
Prime members can listen ad free on Amazon Music. And before you go, tell us a.
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Little bit about yourself by filling out a short survey@wondery.com survey we want to get to know Running a business means checking a lot of boxes. Let's see, payroll Check Inventory Check Insurance. Good thing Simply Business makes getting small business insurance fast and easy. Check insurance off your list@simplybusiness.com.
Episode: 🛵 “Who is Mamadou?” — Uber’s perfect delivery guy. Nvidia’s OpenAI circularity. Exec Assistants-for-All. +Sorority $$$ Surge.
Date: September 25, 2025
Hosts: Jack Crivici-Kramer & Nick Martell
In this high-energy installment, Nick and Jack deliver their signature 3 pop-biz stories, blending sharp analysis with wit. The episode dives into the viral legend of "Mamadou," the Uber Eats delivery dynamo in NYC; unpacks a bewildering $100 billion circular venture deal between Nvidia and OpenAI; and explores the new workplace status symbol: hiring your own executive assistant (EA)—even if you aren’t the boss. The episode also touches on the booming business of ‘sorority fame,’ rounding out a blend of viral culture, tech finance, and workplace trends.
Segment Start: 01:45
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This summary captures the rapid-fire, fun-yet-insightful tone of Nick and Jack, and distills the core lessons and memorable moments for listeners and non-listeners alike.