Did you know that 87% of all real estate agents quit within their first two years? Why do so many people leave such an amazing, lucrative profession?

In this episode of the Better Agent Podcast, host Josh Lavik sits down with Iris Etheridge, a successful real estate agent with 14 years of experience and the author of the new book, Real Growth for Real Estate Agents. Iris shares her incredible story of moving to the United States from Switzerland, having to navigate an entirely new culture, a new language, and the bold American mindset of entrepreneurship.

Together, Josh and Iris discuss why tenacity, courage, and a servant's heart are the absolute most critical tools you need to survive in the real estate industry. They discuss how Iris finally found her "niche" by connecting with local seniors, why setting up an automated CRM in your first year is non-negotiable, and the problem with expensive brokerage training courses

🎧 Hosted by: Josh Lavik

🎤 Featuring: Iris Etheridge, Real Estate Agent & Author

Iris Etheridge is a licensed real estate broker in Madison, Wisconsin, and the founder of Real Growth Partners LLC. She specializes in luxury senior transitions and legacy planning, providing clients with a calm, education-focused, and pressure-free experience. Additionally, she actively mentors new real estate agents to build empowered and ethical careers.

💡 What You’ll Learn in This Episode:

✔️ Why 87% of realtors quit within two years and how to avoid becoming a statistic.

✔️ How childhood hikes in the Swiss Alps taught Iris the tenacity needed for real estate.

✔️ Why the simple mantra of "How can I serve these people today?" will transform your business.

✔️ How to find your niche audience without forcing it.

✔️ Why your database IS your business and why you must automate your CRM immediately.

✔️ How to overcome the urge to quit during massive market roadblocks.

📇 Connect with Iris Etheridge:

🌎 Book → https://www.realgrowthpartnersllc.com/

📘 Facebook → https://www.facebook.com/real.growth.partners.real.estate

🔗 LinkedIn → https://www.linkedin.com/in/iris-etheridge-0693a4b8/

🎙 FOLLOW JOSH LAVIK & THE BETTER AGENT PODCAST:

🌎 Website → https://www.joshlavik.com/

🌎 21-Day Challenge → https://www.abetterrealestateexperience.com/

📘 Facebook → https://www.facebook.com/joshlavikassoc

📷 Instagram → https://www.instagram.com/jla_madison/

🔗 LinkedIn → https://www.linkedin.com/in/jlavik

🔖 DON’T FORGET TO LIKE, SUBSCRIBE, AND COMMENT BELOW!

⭐ Produced by Icons of Real Estate – iconsofrealestate.com