Are you a newer real estate agent struggling to find momentum and stay afloat? With 87% of agents failing in their first three years, survival in this industry requires serious grit. In this episode of The Better Agent Podcast, host Josh Lavik sits down with Milwaukee-based agent Alexander Reid, who shares his raw and inspiring journey from making just $18,000 his first year to grossing over $275,000.

Alexander opens up about the intense trials of his early career—including a painful breakup, couch-surfing, and navigating a brand-new market—and how he rebuilt his life block by block. Josh and Alexander discuss the power of sticking to a rigid daily schedule, the "leap of faith" required to hire your first assistant, and why you should never judge a client by their appearance or budget. Plus, Alexander shares his transition from agent to real estate investor, and the two commit to a live 6-month accountability challenge!

🎧 Hosted by: Josh Lavik

🎤 Featuring: Alexander Reid

Alexander Reid is the Lead Wisconsin Real Estate Agent at The Reid Group, launching his career in 2016 and building his business through hands-on experience and mentorship. He works with sellers, buyers, and investors across Wisconsin, focusing on strategic negotiations, value-driven results, and long-term client relationships.

💡 What You’ll Learn in This Episode:

✔️ Surviving the Grind: How Alexander pushed past making just $18K his first year to eventually grossing over $275K.

✔️ The Power of a Schedule: Why treating your day like a college athlete treats practice is the key to building massive momentum.

✔️ Never Judge a Client: Why treating every lead equally—whether it's a $7,000 mobile home or a luxury listing—pays off in the long run.

✔️ Taking the Leap of Faith: When and why you should hire a transaction coordinator or assistant to free up your money-making hours.

✔️ Agent to Investor: How to leverage your industry knowledge to start flipping, house hacking, and building long-term wealth.

🎙 Connect with Alexander Reid:

🔗 LinkedIn → https://www.linkedin.com/in/reidgroup/

📘 Facebook → https://www.facebook.com/ReidGroupRE

📷 Instagram → https://www.instagram.com/reidgroupre/

🎙 FOLLOW JOSH LAVIK & THE BETTER AGENT PODCAST:

🌎 Website → https://www.joshlavik.com/

📘 Facebook → https://www.facebook.com/joshlavikassoc

📷 Instagram → https://www.instagram.com/jla_madison/

🔗 LinkedIn → https://www.linkedin.com/in/jlavik
🔖 DON’T FORGET TO LIKE, SUBSCRIBE, AND COMMENT BELOW!

⭐ Produced by Icons of Real Estate – iconsofrealestate.com