Are you treating your real estate career like a professional athlete, or are you just showing up to the gym to "look at the weights"? Why do some agents thrive independently while others struggle to find their footing?

In this episode of the Better Agent Podcast, host Josh Lavik sits down with Lance Nowak, a highly successful real estate broker with 23 years of experience and the founder of Victory Realty Elite. Lance shares his incredible story of transitioning from a technical IT background into the relationship-driven world of real estate. Together, Josh and Lance discuss why treating real estate with the 24/7 dedication of a competitive bodybuilder is the absolute most critical tool you need to survive. They dive deep into the psychology of sales—explaining how to use the "Three Deep" questioning method to instantly build rapport, why Lance calls For Sale By Owners "FSNOs", and how independent brokers can leverage low overhead to win listings.

🎧 Hosted by: Josh Lavik

🎤 Featuring: Lance Nowak, Broker & Owner of Victory Realty Elite

Lance Nowak is the Broker and Owner of Victory Realty Elite. Active in the industry since 2005, he has sold over 650 homes across his real estate career. He leverages nearly two decades of local market expertise to guide clients seamlessly through their real estate transactions.

💡 What You’ll Learn in This Episode:

✔️ Why starting your career at a massive brokerage is the best way to build your resume.

✔️ How to peel back the layers of a client's motivation using the "Three Deep" rule.

✔️ Why Lance calls FSBOs "For Sale Not On Market," and how to use it to win listings.

✔️ How the 24/7 discipline of competitive bodybuilding translates to real estate success.

✔️ How independent brokers can leverage low overhead to overcome commission objections.

✔️ Why new agents must prioritize ride-alongs to build their listing appointment confidence.

📇 Connect with Lance Nowak:

🌎 Website → https://www.victoryrealtyelite.com/

📘 Facebook → https://www.facebook.com/victoryrealtyelite/

🔗 LinkedIn → https://www.linkedin.com/in/victoryrealtyelite/

🎙 FOLLOW JOSH LAVIK & THE BETTER AGENT PODCAST:

🌎 Website → https://www.joshlavik.com/

🌎 21-Day Challenge → https://www.abetterrealestateexperience.com/

📘 Facebook → https://www.facebook.com/joshlavikassoc

📷 Instagram → https://www.instagram.com/jla_madison/

🔗 LinkedIn → https://www.linkedin.com/in/jlavik

🔖 DON’T FORGET TO LIKE, SUBSCRIBE, AND COMMENT BELOW!

⭐ Produced by Icons of Real Estate – iconsofrealestate.com