📕 The Ruckus Report

Quick take: Most strategic plans fail for one simple reason — leaders try to sell a vision the community didn't help create. Drew Howick and Dr. Jeffrey Axelbank reveal how the Future Search process flips that script by putting the whole community in the room to design the future together.

🫂 Meet Your Fellow Ruckus Makers

Drew Howick is the founder of Howick Associates, a highly regarded consulting firm based in Madison Wis, and is well regarded as a trusted advisor and collaborative partner to hundreds of schools districts, most of which are in Wisconsin.

He is the author of the book, The New Compleat Facilitator: A Handbook for Facilitators.

Dr. Jeffrey Axelbank is a psychologist and consultant based in Highland Park, NJ. His consulting work focuses on strategic engagement - getting everyone pulling in the same direction.

He is particularly passionate about whole-system interventions such as Future Search, to help diverse stakeholders in organizations and communities discover common ground in their vision of their shared future.

🔨 Breaking Down the Old Rules

In this episode, Drew Howick and Dr. Jeffrey Axelbank challenge traditional education paradigms:

🧰 Key Insight #1: Stop "Selling" Strategic Plans

What's broken: District leaders build a strategic plan internally, then try to convince the community to support it.
The shift: Bring 60–160 diverse stakeholders together to co-create the vision.
Impact: When people help build the future, they defend it, support it, and help implement it.

🎯 Key Insight #2: Replace Hub-and-Spoke Engagement

What's broken: Schools collect feedback separately through surveys, focus groups, and stakeholder meetings.
The shift: Put parents, teachers, students, business leaders, clergy, nonprofits, and civic leaders in the same room so they talk to each other.
Impact: Silos disappear, polarization drops, and the community discovers real common ground.

🧨 Key Insight #3: Make Strategic Planning an Event, Not a Process

What's broken: Two years of scattered meetings that lead to a plan nobody owns.
The shift: A 12-hour Future Search event across three sessions where stakeholders explore the past, analyze the present, and design the future together.
Impact: Stronger trust, better ideas, unexpected partnerships, and a plan the community actually wants to execute.

🎙️ Quotable Ruckus

"Strong schools require strong community partnerships — and those partnerships don't just happen. Someone has to start the conversation." – Drew Howick

"When people help create the vision for the future, they don't fight the plan — they help build it." – Dr. Jeffrey Axelbank

🔗 Connect & Continue

🎯 Get the full episode transcript here

👩🏻‍💻 Follow Drew Howick:

Website: *www.howickassociates.com,*

AASA JSP Comm'ty Engage using Future Search.pdf

👩🏻‍💻 Follow Dr. Jeffrey Axelbank:

website: https://axelbankconsulting.com/
The website of the Future Search Network: https://futuresearch.net/
Amazon page for the book, Future Search: Getting The Whole System in the Room for Vision, Commitment, and Action: https://a.co/d/0dMt4o3p
The article can be found on the web here: https://www.aasa.org/resources/resource/community-engagement-using-future-search-a-systematic-evaluation-of-the-wisconsin-experience

🧗‍♂️ Your Do School Different Challenge

Ready to implement these ideas? Start here:

Tomorrow: Ask three stakeholder groups (students, teachers, and parents) one simple question: What are you glad, sad, and mad about in our school system?
This Month: Map the full ecosystem of your school community — businesses, nonprofits, faith groups, civic leaders — and identify who's missing from your conversations.
This Semester: Host a community vision event that brings diverse voices together to define what success for students actually looks like.

📌 Ruckus Makers Don't Just Listen — They Act

If education ain't a bit disruptive, then what are your students really learning?

This show isn't about doing school better.

It's about Doing School Different — and joining a growing movement of bold, creative school leaders who reject legacy models and reimagine what's possible.

🧠 Here are four ways we can help you on your Do School Different journey

📬 Subscribe to the Free Newsletter — An opportunity to Do School Different 3x a week. Tools, mindset shifts, and strategies that actually work https://ruckusmakers.news/subscribe

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💥 Join The Ruckus Maker Club — Our private network + workshops, The Automatic School tools, AI Prompt Library, and more: https://members.ruckusmakers.club/plans/1428145?bundle_token=e8203ab7f9df767a6cf6b98e18a4ff0d&utm_source=manual

🧨 Apply to the Mastermind — Weekly coaching, peer mentorship, and our proven leadership system (The Ruckus Maker Flywheel) to help you transform your campus: https://www.betterleadersbetterschools.com/mastermind-application

🎙 Today's RUCKUS cast in Partnership With:

ODP Business Solutions®

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Frontline Education:

1,000+ school leaders just weighed in on staffing, absenteeism, AI, and funding shifts. The 2026 K-12 Lens Survey Report gives you a national view of where the pressure is — and where momentum is building.

🔍 Learn more: https://frontlineeducation.com/leaders