C (26:05)
And I'm like, this could be God. So I write the book, I get all these downloads. I start praying for my clients, I start praying for baby boomers. I'm like, lord, you're speaking to me about my business. Like, what should I put in this book? How can I serve these people? How can I love them like you love them? I don't want to take advantage of them like everybody else. I want to serve them. I want to love them. How can you're obviously calling me to this. How can I do, how can I represent you in this industry? And it's just like, downloads, downloads, downloads down. I write the book. But more than writing the book, now I reimagine my entire business. Now I'm like, well, wait a minute. Like, I need to examine everything I say, everything I do. Because I learned this industry from a man who was not a Christian, who doesn't have a godly standard. And most Christians don't have a kingdom standard. Most Christians do business just like the world. So I'm like, if God's in my business, God's giving me advice. My entire business has to honor God and be at a kingdom standard, not just the world standards, bro. I changed almost everything I did. I changed the product I was selling because I was taught to sell one product. It was a good product, but not the best product for my clients. Once I did, once I dug or none, once I dug in and looked at, hey, what's the best part for my client? I realized something pretty terrible. And this should be no shock to you, Brandon, because you're a smart guy, but it turns out the best product for my clients paid me 40% less commission. Shocker how putting my clients first is going to cost me money because the company only has so much money and the more I want them to pay me, the less they can give in returns to my client. Now I had a real test. How serious am I about this God first business idea? Because now it's going to cost me 40%. That's not small. That's basically, that's almost half. Like, so I had to in private give myself a 40% pay cut that my clients would have never even known the difference, bro. That was the first huge test I passed. I said no Lord, I'm not even sure I could be profitable. Like, I'm not even sure this is going to work. Like, I'm not sure the math will even pencil. But I'm unwilling to put myself ahead of my clients. So I'm going to sell this and I'm going to trust you to make it all work out, bro. That year I doubled my business. I have, I had my first seven figure year. I became a seven figure kingdom entrepreneur and changing everything about how I have my biggest year ever, giving myself a 40 pay cut. God doubled my revenue and never looked back since. And then two years later he I launched the 100x Academy Teaching Kingdom Entrepreneurship in 2018. There was just from my recollection, from what I can remember, there was no one talking about the Kingdom on Facebook, on Instagram. There were no ads. Kingdom entrepreneurship was not being talked about or discussed. Maybe there was some other groups and some books, but from what I can remember, it's not to gas myself up, just to be honest. Like I was the first one was like who was popularizing and saying guys, there's a different way to do business. It's like don't just be a Christian in business, be a Kingdom entrepreneur. And I was telling my story, I was teaching these principles and then that kind of took off. And then 18 months later, Covid hits and then God launches me out as the challenge guy, as the guy that created the modern day challenge. And now I'm helping Dean Graziosi, Tony Robbins, Damon John, I've helped Joe Polish. All the biggest names in entrepreneurship marketing are coming to me for help. I'm showing them my Challenge model. Now all of a sudden, now they're crushing it. And then they helped me launch my first ever program called Crush it with challenges in 2020. And so I went from someone that I was a financial planner living in obscurity. No one even knew who I was. And within a few months, I was everywhere. Like, it was like God just promoted me to the top of the online marketing space. And that was in 2020 and been a wild ride ever since. But, man, that's a little bit about me, where I've been, how I got here. And it was hard work looking at myself. I hired a godly mentor. Before all the success, when I was still in the junk, when I was broke, when I was losing cars and homes, when we were going to my mother in law's house for groceries, I hired a godly mentor and was paying him a thousand a month. My wife's like, what are we doing? We don't have money for food. How we can't afford a thousand a month. I said, babe, I can't afford to shipwreck our life again. I can't afford to not know what happened. Like, look at our life. I don't know how this happened. And this is the only man I've ever seen who's telling me the truth. He's holding up a mirror. He's showing me hard things about myself. Difficult, painful things I'm having to see. But no one's ever been willing to help me or show me these things. So I know we can't afford it, but I know it's cliche, but I don't think we can afford not to, because I don't ever want to be here again. So I hired this mentor, this a friend, a guy who was in our church. And you want to talk about, like, tough love. You want to talk about, like, iron sharpening iron. This guy just let me have it, bro. Like, he just let me have it. He said some of the most painful things I've ever heard in my life. They were all true, but they were just gut wrenching. And cut, Just cut to the soul. And like. And of course I'd go in there, we'd meet, and he would say something, say, pedro, today I want to talk to you about this. And I'm like, he would make a claim. You're too much like this. No, I'm not. I'd immediately be defensive. No, no, no, it's not that way. I would, I would. You know, here I am, I'm broke. I'm busted. He's a Mega multi millionaire. I hired him to help me. I drive up to his beautiful estate in the hills. He says he sees something in me that's a problem and wants to help me with it. And my first. My automatic response is, no, you're wrong. Let me explain to you why you're wrong. And then he would let me talk for a minute or two, and then he would say, pedro. And then I would keep talking, and then he has to pull out the hammer. And then just. And now I start crying, and I'm crying, and now all of a sudden, conviction comes, and now here's the Holy Spirit. And I'm like, dude, why do I make this guy's life so hard? I'm here for him to help me. And my initial response is defense. So then he has to crank up the heat. Then he pulls out the hammer. And now I want to make him the jerk. Now I want to make him the. Oh, you're so rough on me. Why are you so mean to me? Idiot. You for 20. Like, just. You make the guy have to raise the heat so high for you to kind of even pay attention. So, bro, I went through a very. I went through a very intense time of reflection and mentorship. I also went through a lot of inner healing where I would just. A lot of. Just did some inner healing sessions. I also probably a dozen times in prayer in my own home, in prayer in the word Holy Spirit, would just, like. I would just have encounters with God, and I would just. There's times I would just kind of get knocked out. I know this kind of sounds a little bit maybe super spiritual for this audience. I don't know. There's times I would just start crying, and then I would just, like. Just something was happening to me. I'm just, like, releasing all this pain and all this hurt. And there's times I would just kind of, I don't know, fall asleep, kind of get knocked out, and I would wake up two hours later, and I'm like, oh, I feel better. And I kind of make a joke. I kind of like. I call, like, Holy Spirit anesthesia. Because there are some pains and traumas that some of us have had that are so painful that we can't process the pain consciously. We have to kind of get put under. And it's the goodness and kindness of God that he would allow us to kind of, like. He would kind of help us go into a state where he could kind of remove that from your heart.