A (21:50)
It's like the follow up to Richard Poor Dad. You guys know. So I read that, right? I mean, I read Rich Dad, Poor Dad. And my. I was so excited, and I was like, this is the greatest book in history. And I read it multiple times. I was obsessed with Robert Kiyosaki and Rich Dad, Poor dad still am, like, obsessed with that book. I love Rich Dad, Poor dad. So did 95% of every podcast guest we ever had on BiggerPockets when we asked the book that changed their life. But then I followed up with Cash Flow Quadrant. I read that, and I was like, meh. It didn't do anything for me. So I put it down. I read it one time, ignored it, and then, you know, for the next 10 years, I built my real estate business and I built other businesses, and I got in bigger pockets and I did the whole thing. And then I reread Cash Flow Quadrant maybe five years ago, and I was like, oh, my gosh. I didn't realize how much of my life changed because of that book. It just didn't hit me at the exact moment then. But the lessons internalized. So here's the lesson that in that book that changed, that made me a multimillionaire. If I want to make this more, like, viral worthy for Instagram, I'd say this. This story from this amazing book made me a multimillionaire. And here's what it was. In the book Cash Flow Quadrant, Robert Kiyosaki tells the story of a town that runs out of water, right? And they have no Water. And they're like, well, what are you going to do without water? They hire two contractors to fix the problem. First contractor grabs a couple water buckets, walks seven miles down to a river, fills up the bucket, walks back, dumps it in the town bucket. There's a big, you know, whatever, swimming pool, we'll say, and it fills up. You know, he does it every day, and he fills up the thing with water, buckets of water. Town celebrates. Everyone's excited. But then he has to go back and do it again because the water disappears, because people are drinking it every day. He's hauling buckets back and forth. Pretty soon he has to haul two buckets, four buckets, eight buckets at a time. He's got a big rod on his back. He's carrying all these buckets. Gets his kids involved, doesn't pay him because he doesn't have money. So he just has to have his wife and kids hauling buckets. And he's exhausted, he's miserable. And he does it for several months, until one day, the second contractor, a nice female, shows up. Because they're smarter than us. She shows up, and she puts the final turn on a pipe, a nice metal pipe, and she turns the crank, and cold, cool, clean water pours out into the town bucket and overflows it. And she gets to sit down and rest. And so that story, like, went deep in my soul. And that might. You might be wondering, like, why did that. Why did that change my life so much? It was simply the idea of, like, you can go out and do a thing. Like, I mean, you could do it, get a job. You can go make money. You go out there and hunt for a bear. You could do a thing, or you can build a system that delivers that thing over and over and over and over. And so in my life, the reason that made me a multimillionaire is because, you know, one through bigger pockets, I had equity in them. And I used that concept of building a funnel with the webinars, and I said I could do a webinar. I did a webinar. I sold two pro memberships on the webinar. That was like 30 bucks a month each. And I was like, well, that's cool. So I did. I did another webinar a couple months later. That was cool. And then I was like, what if I do a webinar every single week? And then what if I get more? What if I start optimizing that funnel, that pipeline, to get more people there? So then the third webinar I did I sold a hundred pro memberships on one webinar. And that was the, I mean that was the game changing thing for biggerpockets and for my own life is because we built a funnel and we just drove thousands of people every week to the webinars and it just scaled up. The same thing with Instagram, same thing with raising capital through open door capital. Everything became a funnel, everything became a system. So I guess that to, to close it out and you guys, I would love, you know, we can talk about system all we want, but we have 37 minutes left of this podcast. It's like when I stopped thinking in terms of one offs and started thinking in terms of systems. This is how I get real estate. This is how I get employees. Everything becomes a system, a funnel, a process. Not one off stuff.
