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The BetterLife Podcast
I Got Destroyed Online for Saying This. So I Built a 6-Part Blueprint to Prove It. (Part 1)
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Hey everyone, I'm Brendan Turner, host of the Better Life podcast. And today I'm actually doing something a little different. I'm starting a brand new series, a six part series I'm calling the seven Figure Business Blueprint. Not just real estate, it's any business really that you want to get to seven figures in profit. No fluff, no theory, just like really the exact playbook that I've been using to build multiple businesses seven figures and help many other people do the same. So we're covering things like mindset and choosing what to build and how how to build it and marketing and money and delegation and more on a lot of book recommendations. So it's basically everything I know about business building broken into categories and because it's so long and so much information, if you want. Yes, summary of everything in all six episodes, just DM me the word seven blueprint, like the number seven blueprint on Instagram @bardybrandon and I'll send it right over to you. Let's get to it. So last week I kind of ticked off a lot of people and I'm talking like angry DMs. The comment section is on fire. People I've never met calling me like every name you can imagine. Stuff like, this is the dumbest post. How about don't marry a basic B word that wants to be a housewife. Or quote, wow, Brandon, you're so culturally advanced for the Middle Ages. Or quote, you be a man. Also you grow a beard and attempt to hide his weak jawline. Or Brandon's is a total idiot. All right, those are some of the nicer ones actually. So here's what happened and how this all came about. So I posted something on social media that really struck a nerve. It was simple really. I mean, I just said that men who aren't financially free and are married need to stop wasting time and start building something. If they're wasting their time watching sports or scrolling TikTok and their wife still has a to work a job she doesn't want. Like they're being selfish, their work isn't done. When the 5 o' clock bell rings, it's time to build something and to grow out there. Maybe it's a business, maybe it's a rental property portfolio. That's what I do. Or like a side hustle turned empire. Like something, anything. Just stop drifting through life hoping it gets better and actually do something about it now. The response was intense, to say the least. Like thousands of comments on this thing. Plenty of people, you know, liked me. Supported me. They said, finally somebody said it or, you know, agreed. But a lot of people got angry and they had a lot of excuses. Like things like, you don't understand my situation. Must be nice to have money and time because I don't have that. The economy is rigged. Easy for you to say all the things right now. Here's what I've learned. You know, after building multiple seven figure per year profit businesses and walking alongside hundreds of entrepreneurs over the past couple decades, interviewing hundreds of them over on BiggerPockets podcast and on the Better Life podcast, it's this. When you argue for your limitations, you're gonna win every time. That's a quote from the book the One Thing and it's so true. So I decided I would just create this to not argue with people. Internet, I can't win that fight. But to really help people who read what I wrote and they thought, okay, that sounds great. I would love to reach financial freedom. I'd love to make a million bucks a year. I'd love for my husband or my wife to stay home with the kids. I'd love to stop making somebody else rich and make myself rich instead. But I don't know how to do it. Like I want to help those people and take away all of those excuses and to give them such a clear, practical, step by step roadmap blueprint that the only thing standing between them and financial freedom is a choice. So welcome everyone to the seven Figure Business Blueprint series. This is going to be a six part series where I'm going to go over exactly how to build a seven figure a year profit business. So with this video in pillar one, I'm going to tackle the mental side of it because everything starts in your head, like not with a business plan, not with capital or raising money. It's in your head. So in pillar two, which will be next week, I'm going to help you choose what to build. We'll actually come up with a million dollar business idea in like 60 seconds. I'll show you how kind of how I did it using an airplane as an example and show you how you can do that. Pillar three is all about building the thing. Like I'll show you how do you actually build something using the Lean Startup method that made me millions and why my six year old building a website the other day is like a super important lesson in today's AI infused world. Pillar number four is a big one. Marketing, sales and funnels. I'm going to walk you through the exact funnel system that I use to raise $120 million from regular people online. How I use it today to make millions in different companies, and how you can change how you think about marketing and sales into something fun and profitable. Now, pillar number five, it's about mastering the finances and the money. Boring, because, look, both, most business owners, they're secretly broke and they don't even know it. But I know this will be the least popular video in the series, but it's also probably the number one most important because that's where most businesses actually fail. And then finally, the last video, pillar six, is going to be a buying back your time and how to build a team and outsource stuff. Now, that could be humans or AI or automation or whatever, but as your business grows, like, your time doesn't grow with it. That's the whole point. A business that can run without you, so you can make the money and actually live the life that you were trying to get to. So by the end of the series, you'll have everything you need to build a business that does a million dollars a year or more in profit. There's no fluff, no hype, just the actual playbook, the blueprint. Now, if you're not subscribed yet to my YouTube here or the podcast here, hit that button right now and follow me at beardybrandon. This series builds upon itself, so if you miss one video and you're gonna have. You're gonna have gaps. So I don't want you to do that. So follow along. And in case you don't know me, my name is Brandon Turner. I run about a dozen businesses. Some bring in, like, a thousand dollars a year, and some bring in a hundred million dollars plus a year. Now, I failed a lot, and I made a ton of mistakes, and I've had some big wins. You know, I've written some bestselling books. I've hosted one of the biggest podcasts on earth for almost a decade. It's called Bigger Pockets. I help people invest in real estate now, either through teaching them how to do it via firstdeal.com or I help them invest passively through my real estate private equity Fund, OpenDoor Capital DCFund. But enough about me. Let's talk about you. Why does this matter right now? Like, why? Why? Because you need financial freedom. And this might be the best window and maybe the last window you'll have to get it. Like, AI is changing everything at a pace nobody expected. Jobs that seem safe five years ago are quickly disappearing. Like, I don't care what your job is it's not safe. But Brandon, I'm a barber. I'll be fine. Wrong. Like, even if AI only takes a large percentage of the white collar jobs, like the lawyers and the marketers and the designers, like that's obvious. But where do you think those people are going to go? They're going to come for the barbers, they're going to become barbers, and they're going to become plumbers and electricians and blue collar workers, which means the competition is about to go way up in those fields. So nobody is safe. And even if AI doesn't disrupt everything and causes mass problems, do you really want to be chained to your job forever? You need financial freedom. Even if you love working. I love what I do. And even if you plan to work forever. I plan to work forever. You need to establish a beachhead that cannot be taken, no matter what the future brings. But here's the flip side of that. The barrier to starting a business has never been lower. Like, you can literally build a website in an afternoon. You can automate tasks that used to require employees doing dozens of hours of work. You can reach customers worldwide from your phone. Like, the window's open right now, but it will not stay open forever. So the people who move now, they're going to build the businesses and acquire the assets. The people who wait are going to work for them. Now, I'm not selling anything in this series. I don't have some course at the end. I'm not upselling you on something. I'm doing this because I genuinely believe that anybody can and should build a business business. And I think everyone needs, like, they need to. Like, your family's future depends upon it. Now let me tell you what the series is not about. This is not about building a unicorn startup. It's not about raising some seed round from venture capitalists. It's not about, like MBA stuff, Wall street stuff, or Silicon Valley stuff. I don't believe you need a. A giant trust fund or a Stanford degree or special connections to make this work. What this is, is a practical blueprint for regular people to build real businesses that generate flow and real freedom. It's for people who want to maybe invest in real estate or invent a new tool or product, or people who want to make an app or they want to be consultants or they want to walk dogs for a living or flip houses or couches or open up a new local jiu jitsu academy or a plumbing company or a landscaping business. It's. It's for anybody who wants to Make a million bucks a year running a business that has the highest chance for success and stability, not a lottery ticket like most. Silicon Valley is like just a good, stable business. So let's get into pillar one, the mental game. By the way, if this is helpful at all, at any point, just give that thumbs up button below the video. It lets the Internet know that this is good stuff. All right, look, I don't want to start with a business plan. Like, I don't start with capital, not even with an idea. I want to start with your head. Because I've met thousands of people who have had better ideas than me, who have more resources than me, more connections than me, and they're still broke, they're still stuck. They're still thinking about starting something sometimes. Meanwhile, people with far fewer advantages are out there building empires. The difference is not resources. It's resourcefulness. Right. The difference is mental. Always. So let me ask you something. Are you fed up yet? Not frustrated, not annoyed. Fed up. The kind of fed up where you can look at your life and say, I cannot do another year of this. Something has to change now. Because this is the uncomfortable truth, that comfort is the enemy. Your nervous system. It's designed to keep you safe and happy, which means it's designed to keep you exactly where you are. Like, your brain will manufacture a thousand reasons why now is the wrong time, why you need more information, why you should wait until conditions are absolutely perfect. But here's the truth. Conditions are never perfect. And waiting is just like slow failure. Like, you got to get fed up enough that the pain of staying the same exceeds the pain of change. You need to look at the trajectory you are on and honestly ask yourself, if nothing changes, where am I going to be 10 years from now or 20 years from now? Will I be able to look at my kids in the eye and say, I gave them the best life that I could? Because no one's coming to save you. There's no Calvary riding over the hill. Your employer doesn't care about you or your dreams. The government sure isn't going to help you with your financial freedom. Your parents can't fix this for you anymore. It's on you. All of it. And that's not depressing. That's not a bad thing. That's liberating. Because if it's on you, then you have the power to change it. So ask yourself, like right now, like, if nothing changes, where are you going to be in 10 years? And how's that make you feel? Are you fed up yet? So step one is really digging in deep and to know that you really want it. Now, you're several minutes on a video here about building a business. So I think I'm talking to the right person. Like, you're in it. So let's move on to the next piece of the mental game and where a lot of people really fail. They never decide. Like, think about dieting for a second. Like, there's a hundred diets that work. Like keto works. Intermittent fasting works. Weight Watchers, I'm sure works. Mediterranean diet, I'm sure it's all great. It all works. The problem isn't finding a diet that works. The problem is that most people never pick a diet. And if they do pick a diet, they don't pick one. Like, they don't stick with it. They don't see the results because they don't stick with it and they cheat on it, right? They jump to another diet and then another one. That's how yo yo dieting works, right? The business is the same. Yo yo. Business building is the same thing. There's hundreds of business models that work. The problem isn't information. The problem is decision and commitment. Being decisive means saying, I'm going to go all in on this and I won't stop until I win. Now, that doesn't mean that you can't pivot. You're going to pivot. You got to pivot. You're going to learn lessons and you're not going to know what's going to work. And you're going to have to change tactics when things don't work. And all that is fine. That's part of the journey. But you don't stop. You don't get distracted by the next shiny object that's out there. You don't start over with something new every six months. You don't take a break, quote, unquote. That just becomes permanent, decisive. People make a choice, they move forward, and they figure it out along the way. Indecisive people, they research forever. They wait for perfect conditions and they stay stuck. But the market rewards action. It punishes hesitation. Like, be somebody who decides and moves, not somebody who thinks about it. Once you decide, you, then you need to focus. Like one thing, one business model, one vehicle to financial freedom. Not 3, not 5, not 10, 1. Now, I know this is hard to hear when you're excited and ideas are flying, but look, shiny object syndrome has killed far more businesses than recessions ever have. Every time you chase a new opportunity, you're just resetting the clock. On the current one. So pick one vehicle and go all in for two or three years. Like maybe that's real estate like me. Or maybe it's a service business or an agency or an app or an E commerce or whatever. Ever commit to it, Fully master it. Become the person who knows that business inside and out. And once you built something like real, once you have cash flow and systems and a team, fine, then diversify. But not before. Not while you're still trying to get your first engine running or your first bridge built. Now, if you're deeply committed, you're decisive and you're all in. That's great, that's awesome. But I need to prepare you for something mental. Because if you're actually going to do this, you gotta know what's coming. So Seth Godin wrote a great book. It's brilliant. It's called the Dip. In that book, his insight, simple. Almost everything worth doing has a dip. A long, like, slog between starting and mastery, where it stops being fun, it starts being hard. And the first few weeks of any business are exciting. You're learning, you're seeing progress. There's like novelty everywhere. And then comes the boring middle part. That unsexy 18 month just grind that nobody posts about on Instagram. The part where you're doing the same thing over and over and over and the results aren't coming. It's the part where your friends ask, so how's that old business thing going for you? You don't know what else to say. Like, you're just like, it's going, look, that's where so many people quit. That's why so many people are broke. The people who win are the ones who keep going when it stops being fun. Like, they understand that the dip is actually a competitive advantage. It is a filter that eliminates everyone who's not serious. If you can just survive the dip, you're going to come out the other side with less competition and way more knowledge. So expect the dip. Prepare for it mentally. And when you're in it, remind yourself this is where champions are made and the last piece of the mental game, just fricking hard work. But here's something a little counterintuitive. I'm not going to tell you that you got to work 80 hours a week. Like, I don't think that's sustainable and I don't even think it's optimal. Like that tweet that I made that went super viral and got a bunch of angry people. Like the number one complaint there was like, oh, I guess I got to work all the time. Oh, Brandon says work 100 hours a week. I'm like, no, that's dumb. I'm not saying work all the time. Take time to recharge. But let's be honest, I know so many men, maybe you, who spend 10, 20, even 40 hours a week gaming or scrolling or getting high or watching sports. That's not recharging, that's selfishness. Especially when your wife is working a job, she doesn't want to work. So what I'm going to tell you is to work consistently and smart. So move the ball down the field day after day, week after week. And yeah, work long hours. Like I remember years ago, I heard Gary Van Bannerchuck say something to the effect of, look, if you're trying to build a business and get freedom, you work your day job from like 8 to 5, you spend 5 to 8 with your family and then you work 8 to midnight on your business. If that sounds crazy, then maybe it is easier just to rely on the government for your future. You know, food and housing. Because sometimes in phases of life, hard, long work is required. But again, consistent work is even more important. There's a buddy of mine, a performance coach named Gary Harper, he often says, at my companies we just ask that our employees work half days. That's it, just half days. But they can pick which 12 hours. Like that's funny, right? But it's all a culture that says we're not trying to for workweek our way into success. As much as I love the themes in Tim Ferriss's book, the Four Hour Work Week, that book is phenomenal. But a lot of people read that and mistakenly believed that they could work four hours a week to earn the freedom that Tim talked about, when Tim was simply stating that that is the eventual goal of a well built business. Something that we're just. I'm just gonna break down for you in this whole series here step by step. So if you follow these six pillars over these six videos, you can eventually work four hours a week or less. But you gotta earn it first. And that takes putting in the hours and doing the right things during those hours. There's just no other way around it. And anyone who says different is just trying to sell you something. Now actually, more importantly than the sheer number of hours, like I mentioned a minute ago, is the consistency of doing that right? Actions like you don't need to necessarily work eight hours straight to move your business forward. Like again, think about a football, use that same metaphor a lot. You don't need a Hail Mary every play. You don't need a spectacular 65 yard run down the field. You just need four yards and then four more yards and four more yards first down, over and over, all the way down the field. Now that goes back to the, like the tortoise and the hare story, right? We've all heard that as kids. Slow and steady beats, mad rushes and burnout. And that's how businesses are built. Small actions that are compounded into massive results over time. So a sales call today, a piece of content tomorrow, one small improvement to your systems next week and the week after. And none of it feels dramatic, but all of it adds up. Inconsistency kills the competition because most of your competition will quit. They're going to burn hot for three weeks and then disappear. They're going to get distracted by the next thing. They're going to hit a rough patch. They're going to take a break and then never come back from it. All you got to do is keep showing up and moving the ball down the field. Now, you might think that I'm giving you like, counterintuitive stuff or not counterintuitive. What's the word I'm looking for? Like two different views. I'm saying you got to work hard and put in long hours, but then you got to work smart. And it's not about the hours. It's both right. It's really like you've got to work consistent. Like, you can't work. I'm going to go put in an hour today. Nothing for four days, nine hours, nothing for five days, two hours. Like, that's not going to get you there. Instead, I want to encourage you to work maybe two or three hours a day, six days a week. Like that's consistent. And it's putting in the hours. I'm not saying eight hours a day, but put in a few hours every day, six days a week. That's what I'm talking about. All right, now I want to tell you a story and I'm going to continue this story throughout the entire series. It's based on real people that I've known, but it's like a composite of entrepreneurs that I've worked with over the years. So I'm going to introduce you to two people. Well, really just one, but Jake and his wife. Jake works at a call center, makes like 20 bucks an hour. His wife Maria, works at Starbucks. She makes about the same. They're in their late 20s. They're married for a couple years. They're living in a Small apartment. They don't hate their jobs, but it's definitely not what they would be doing if they had a magic wand. And. And they're not like poor, right? But there's never quite enough. There's all. They're just like one car repair away from stress. They live for the weekends. And they tell themselves, you know, someday, someday we'll have kids. Someday we'll buy a house. Someday we'll take a real vacation. In fact, speaking of kids, they would love to have kids and they want to be around to raise them right? And not at the work all the time, but they feel it's the wrong time to have kids due to their financial situation. Now, one night, Jake, our hero, is lying in bed and he's staring at the ceiling. His wife Maria is already asleep. And then something just clicks in his head. He looks at the next 40 years of his life and he sees nothing changing because he hasn't done anything recently. Same apartment, same job, same. Barely enough. So imagine tells his future kids why he they never see him and why he's always tired and why they can never go anywhere if he even has kids, which, as much as he wants them, he feels like that's just a distant dream. So Jake is finally fed up enough to make a change. So he decides. He doesn't think about it. He decides, I am going to retire my wife. I'm going to build something so she can stay home and raise our future kids. And eventually I'll get out, too. I don't know how yet, he says, but I'm going to figure it out. And I'm not going to stop until it's done. Look, Jake doesn't have a business plan. He doesn't have capital. He doesn't have experience. He has no idea what he's going to do. He just has a decision. And that is where it starts. In that pivot moment. Like that pivot moment where your life pivots on that one moment right there. The moment where the trajectory of his entire life will alter forever. And that night in bed was Jake's pivot moment. My question for you is, when's yours and why not now? Why can't you look back on this day watching this video? Or maybe you're listening to the podcast of the audio of this and you're saying, that was the day that, when I look back in 20 years, that was the pivot moment. So that's pillar one. Everyone master the mental game. Let me bring it all together for you real quick. You gotta get fed up enough to decide to actually decide, not think about it but focus on one thing for two or three years. You know you got to expect and survive the dip. And remember consistency beats intensity but both are required. So get 4 yards first down, repeat. If you got value from this video, smash that like button with your left pinky. It helps more people find the series and make sure you're subscribed and following me at beardybrandon because the next video is where things get really practical. So in Pillar two next video I'm going to show you how to choose what to build. I'm going to come up with a million dollar business idea in just a few minutes and I'll show you how I think about. I'll show you why boring businesses just crush most flashy startups and I'll walk you through a real example of how I would build a million dollar business from scratch complete with business name, the offer, the scaling plan, the whole thing. You don't want to miss that. I'll see you in the next.