Proximity is Power | Ep 171

Summary

Podcast Summary: The BetterLife Podcast – “Proximity is Power” | Ep 171

Release Date: September 30, 2025
Host: Brandon Turner & Cam Cathcart (guest appearance by Brandon as a guest on Cam’s “Proximity Is Power” show)
Main Theme: Unlocking the “Proximity is Power” principle in real estate, wealth-building, personal development, and holistic success, with unfiltered insights into Brandon Turner’s career, habits, mindset, and philosophy.

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Episode Overview

This dynamic, high-energy episode flips the script—Brandon Turner, renowned real estate entrepreneur and host of The BetterLife Podcast, is interviewed by Cam Cathcart on the “Proximity is Power” show. The conversation centers on proximity as a success accelerator, personal accountability, self-mastery, and how being intentionally present in the right rooms with the right people can supercharge your wealth, business, and life.

The episode covers actionable systems for goal achievement, mindset shifts for scaling up, practical strategies for getting into real estate, Brandon’s personal failures and growth, and the intersection between wealth, purpose, and faith.

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Key Discussion Points & Insights

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1. Brandon Turner’s Journey & Credo

• Humble Beginnings: Grew up in a blue-collar family; dad was a butcher, mom ran daycare ([16:49]).
• Early Real Estate Spark: Made $20,000 on his first home at age 20; became “obsessed” with real estate books ([17:31]).
• From Slow Growth to Exponential Expansion: Took 10 years to reach 32 units, then scaled to 13,000+ units in just 4-5 years through Open Door Capital ([06:56], [07:05]).
• Role with BiggerPockets: Started as a writer, grew into co-host and helped hockey-stick the business (over 100 million downloads) ([19:30], [42:35]-[44:56]).

“It just took 10 years of practicing before I got decent at it.” – Brandon Turner ([07:03])

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2. Obsession and Personal Development

• Core Principle: Get obsessed for focused sprints (e.g., real estate, blogging, podcasting) ([18:11]).
• Self-Limiting Beliefs: Early “thermostat” for income was unconsciously set by family/peers; proximity to higher achievers radically raised standards ([47:04]-[47:51]).
• Books and Mentors: Personal development books are crucial—“your income will never exceed your level of self-development” ([45:31]-[47:04]).

“You are the average of the people you spend the most time with… Proximity is power.” – Brandon Turner ([47:04], [61:33])

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3. Power of Accountability & Extreme Ownership

• Origin Story: Jocko Willink (on BP podcast) challenged Brandon to take up Jiu-Jitsu: “When are you going to do it? … Text me when you go.” ([08:01]-[09:46])
• The Accountability Hack: Leverage strong external commitments, meaningful rewards/punishments. “Extreme accountability” outperforms vague goals ([10:49]-[11:34]).
• Stat: Weekly accountability meetings increase chance of hitting a goal to 95% ([12:07]-[13:43]).

“Get somebody in your life that holds you extremely accountable to stuff…” – Brandon Turner ([09:46])

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4. The 4 Ds Framework for Your First (and Next) Real Estate Deal

• Decisions: Get crystal-clear on criteria (type, location, condition) ([29:11]-[30:31])
• Deal Flow: Reverse engineer how many leads you need to find a winner ([30:31]-[31:18])
• Dollars: Leverage creative financing, partnerships, and house-hacking ([31:18]-[31:21])
• Disciplines: Daily/weekly actions that compound—e.g., offers, tracking, power hours ([31:21]-[34:12])
• Plus: Add in accountability for guaranteed breakthroughs.

“It’s more important that you decide than what you decide.” – Brandon Turner ([29:11])

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5. Building Social Media as Your Greatest Lever

• Brandon’s Bold Claim: If he had to choose, he’d pick building social media over real estate—scalable know-like-trust ([92:41]-[94:19]).
• Niche Down for Maximum Impact: Identify a unique audience, own that space, then expand ([98:30]-[101:24]).
• Entertainment & Authenticity: Podcasting and social media require exaggerated, intentional authenticity to stand out ([103:32]-[105:23]).
• Controversy = Virality: Controversial opinions drive engagement and growth ([95:00]-[97:21]).

“Social media allows you to scale the know-like-trust factor better than anything in human history.” – Brandon Turner ([92:41])

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6. Wealth, Purpose, & Faith

• Money As a Tool: Intent matters more than the money itself; wealth should be leveraged for giving and positive impact ([50:34]-[51:13]).
• If the Lord Wills: Holding plans with open hands; anchored in faith ([51:13]-[52:31]).

“There’s nothing wrong with building wealth, as long as your intent is to give, to impact, to help.” – Cam Cathcart ([50:54])

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7. Systems for Growth & Balance

• Daily Habits: Weekly tracking gamifies discipline and progress ([37:43]-[39:50]).
• Compound Effect: Small, consistent actions shape destiny—good or bad ([39:50]-[40:32]).
• Balancing Ambition & Presence: Be intentional with how you structure habits and focus on family ([58:27]-[58:51]).

“You can’t correct course if you’re not flying.” – Brandon Turner ([59:34])

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8. Proximity Principle in Action

• Buy Access: Pay for VIP, masterminds, highest-tier events for immediate connection with high-level peers ([62:12]-[62:32]).
• Curate Circles: Who you’re around determines your normal—be deliberate ([47:04], [61:33]).
• “Dream 100”: Russell Brunson/Chet Holmes: Keep your target relationships front-of-mind; follow up intentionally ([111:08]-[111:52]).

“We all just pay to hang out with each other… We buy our friends at this level, and that’s literally what we do.” – Brandon Turner ([61:56])

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9. The Law of Reciprocity in Networking

• Give First: Serve others; when you add value, doors open naturally ([114:08]-[115:18]).
• Business with Those You Like: Relationships are built on likability and trust over time ([112:43]-[113:18]).

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Memorable Quotes & Moments

• [07:03] “It just took 10 years of practicing before I got decent at it.” – Brandon Turner
• [09:46] “Lesson #1: Get somebody… that holds you extremely accountable.” – Brandon Turner
• [29:11] “It’s way more important that you just make a decision than what you decide.” – Brandon Turner
• [37:43] “Every decision you make… is getting you one step closer to your goal or further away.” – Cam Cathcart, quoting Ves Pearson
• [47:04] “Your income will never exceed your level of self-development.” – Brandon Turner (paraphrasing Jim Rohn)
• [50:54] “If you want to get wealthy to go give and impact as many people as you can… there’s nothing better.” – Cam Cathcart
• [61:56] “We buy our friends at this level… buy our way into the rooms so we can hang with each other.” – Brandon Turner
• [92:41] “If I had to choose, I’d pick social media over real estate.” – Brandon Turner
• [104:36] “Most people are way too bland, way too vanilla, way too boring [on social]…” – Brandon Turner

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Timestamps for Key Segments

• Brandon’s background, early investing journey: 16:49–19:30
• Scalable growth: 30 to 13,000 units: 06:56–07:22
• Extreme accountability & Jocko story: 08:01–10:42
• 4 Ds framework for first deal: 29:11–34:12
• Social media as a lever—choosing it over real estate: 92:41–94:19
• Controversy and virality: 95:00–97:21
• Proximity principle explained, pay-to-play: 61:33–62:32
• Buying into high-level rooms: 62:10–64:47
• Networking & the Law of Reciprocity: 114:08–115:18
• Balancing ambition and presence/family: 58:27–59:34
• Faith, wealth, and intention: 50:34–52:31
• Favorite habits and routines: 127:42–128:44
• Rapid-fire book picks (pivot): 130:22–131:14

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Actionable Takeaways

1. Seek Proximity Intentionally: Pay, serve, and create value to enter high-performing rooms—your circle determines your “normal.”
2. Find Extreme Accountability: Use strong external commitments, rewards/punishments, and public declarations to supercharge goal completion.
3. Systematize Your Habits: Daily/weekly accountability trackers gamify and compound results.
4. Leverage Social Media: Build the know-like-trust factor, niche down, and inject intentional authenticity for maximal growth.
5. Balance Wealth and Purpose: Get very clear on why you want wealth, and give first—abundance flows to those who use it to serve.

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Brandon’s Book Recommendations

• The Compound Effect — Darren Hardy
• The Ruthless Elimination of Hurry — John Mark Comer
• Cashflow Quadrant — Robert Kiyosaki
• The One Thing — Gary Keller & Jay Papasan

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Closing Thoughts

This episode is an unfiltered masterclass on amplifying your environment, rewiring your mindset, and executing systems that bridge ambition, fulfillment, wealth, and personal legacy. Proximity, when used intentionally, is the ultimate life and business cheat code.

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Find Brandon:

• Instagram/TikTok: @beardybrandon
• Website: abetterlife.com
• OnlyFans (humor): beardybrandonsfeet.com

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Notable Moment:

“You can live a great life, an abundant life… You don’t have to be a passenger. You can drive. There’s a God who loves you, and you should probably do something about that.” – Brandon Turner ([134:23])

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For anyone seeking the blueprint to unlock a “better life” without selling your soul, this episode is required listening.

Transcript

[A]

Hey, everyone, it's Brandon Turner. So today's show is a little different than normal. See, I was a guest. This was a really fun interview. And I thought after I was done, I was like, dang, I think a lot more people should hear that. So we thought, why don't we put it out on the Better Life podcast? So that is what today's show is. I hope you enjoy this. I hope you learn a lot. I hope you grow as an investor, build bigger wealth so you can give more money away and have a better life. Enjoy.

[B]

Welcome back to the Proximity is Power podcast. We got Brandon Turner in the house today.

[A]

What? You got Brandon Turner.

[B]

Brandon Turner.

[A]

Amazing. Oh, my gosh. You must have to pay him a lot of money for this. Tons.

[B]

Fortune. How to sell the real estate.

[A]

Exactly.

[B]

Fun. Fun today.

[A]

It's. It's worth it, man. It's worth it.

[B]

It is. Listen up, guys.

[A]

Well, I'm excited to be here, man. This is going to be a good time. I. We just got done interviewing you on the Better Life podcast, and it was fire. Hour and 40 minutes, man. Spitting fire. You did.

[B]

Just talked a lot.

[A]

We talked. We talk. We talked a lot of good stuff.

[B]

Good stuff.

[A]

Yeah. But hopefully I can repay the favor. And we go. An hour and 40 minutes of good stuff. We'll see.

[B]

No. Thanks again for. For coming on.

[A]

Yeah, man.

[B]

I started the podcast January this year, and when I did, I made a list of people I'd want on and then who I thought would be insane to be on, like, the dream List, and you were number two.

[A]

Wow.

[B]

Literally, number two on the Dream List.

[A]

Number one is Tony.

[B]

Tony.

[A]

How do we get Tony? How can I help you?

[B]

We need to get Tony.

[A]

So I interview. I'll interview Tony, and then you can. I don't know if I can get Tony either.

[B]

You could for sure get Tony.

[A]

If I get Tony.

[B]

You could get Tony.

[A]

Then I'll drop your name and we'll get you Tony.

[B]

That'd be. So you put on. I would cry. We would do the podcast. I would.

[A]

Film it. You just come in, you're like, the camera help. Yeah, like, hanging out. Just, like, brushed by Tony a little bit. Yeah. Feel his shirt. Get the power. He struck me with a lightning bolt, bro.

[B]

Like, he's. He's a powerful dude, but.

[A]

All right, we're gonna do it. Conspiracy to get Tony Robbins.

[B]

That'd be so sick.

[A]

Well, I'll try to be a good number two.

[B]

Outcry, but no. Brandon. Brandon, I've looked up to for a long time, literally. Also Literally forever.

[A]

Awkwardly tall, looked up to.

[B]

I actually met Brandon. Shout out to Brody Fawcett, Brody investor con, just like a month ago. Yeah. And paid a little bit extra for more proximity. The highest tier ticket included dinner with all the speakers. And then the next day we got to hang out at Dave Allred's house. Shout out Dave Allred.

[A]

And we went to a concert together a couple years ago. Really? Yeah, it was sick. I went to the When We Were Young punk rock music festival. He came with. Yeah, him and his wife.

[B]

Heck yeah. No, Dave's the stud. I actually just had Dave on my podcast. Oh, nice. He's a beast. He's a stud. Yeah, he's a big door to door guy too. But yeah, but yeah, we got to hang out at Dave Allred's house for about six hours and I just followed you around and freaking, you know, talked to you.

[A]

The questions. You just knocked him off.

[B]

Yeah, yeah, yeah, it was awesome.

[A]

It was a good time.

[B]

But no, like, honestly, I've. Like I said, I've followed you for a long time. I'll read the bio on Brandon before we keep talking because you guys pro, like, I'm sure 99% of you know who Brandon is, but for those of you that don't, might just be really confused right now.

[A]

This might be a new audience. Yeah, they might. Like, this guy is really high energy and he's annoying. That's my goal here.

[B]

But if you don't know who Brandon is, he is my number one most favorite real estate investing guru. Woohoo. So he's written how many books? Three?

[A]

Four? I mean technically, Technically five.

[B]

Heck yeah.

[A]

It gets a little complex, but yeah, technically 5. But some are partnership books, so.

[B]

And they're freaking good. Every single one of them. If you guys want to get in real estate investing, go read every book by Brandon Turner. It's like the best thing you could do. The book on real estate investing specifically is probably my favorite.

[A]

Thanks, man.

[B]

And the multi multi, multi Millionaireaire Millionaire Part 1. Fire. I haven't read Part 2 yet, but yeah, Part 2.

[A]

Brian Murray wrote most of Part 2. I wrote most Part 1, but we kind of both shared a little bit. But I like, my favorite actually is probably the multifamily millionaire. Yeah, of all the things I've written because that was the newest one, but it's the one I, I was most mature and smart when I wrote that one. Like still a long way from like, like, like super successful, but it's. Yeah, it's my most current book, so.

[B]

Thank you really Good. I think I started part two, but I got bored because you didn't write it, so you might need to go wr.

[A]

Part two is just like. It's like the next level. Like, part two. Like, part one is like, how do you buy, like, small, like, duplex, fourplex, whatever. Part two is like, how do you buy a 30 unit or 100 unit multifamily.

[B]

Yeah.

[A]

And it's much more, like, comprehensive. Yeah. Bigger. Yeah. And so most people don't need part two until they've got a bunch of part ones done.

[B]

Heck, yeah. But, yeah, written a lot of bestselling books on real estate investing. He is the former host of the biggest real estate podcast on the planet, Bigger Pockets. That's where I, like, heard of you for the first time.

[A]

The show was massive. Still is big. I don't know their numbers anymore, but.

[B]

Not as massive now that Brandon left.

[A]

Well, yeah. But, yeah, we had 100 million downloads when I left. Like, that was our insane.

[B]

It was such a good podcast, not just for real estate investors, but just for life in general. Like, you guys had Patrick of it, David on there, Grant Cardone, like, literally.

[A]

Anyway, McConaughey, that was a wild.

[B]

Really? I haven't listened to that one.

[A]

It was so, so good. Nothing to do about real estate. It was awesome, though.

[B]

So cool.

[A]

Matthew Con is one of my favorite people in the world. Not that we're not friends. I haven't talked to him since. But that. That day, that was a wild interview.

[B]

That's awesome.

[A]

Yeah. I prepared for weeks.

[B]

Really?

[A]

Weeks?

[B]

That's so sick.

[A]

Yeah.

[B]

So go listen if you want to old Bigger Pockets episodes. Or better yet, just listen to his new podcast, Better Life, which he's the host of, and I had the opportunity to be guest on that.

[A]

You were. Yeah, it's.

[B]

It's.

[A]

I. I model a lot of better life. Like, the early episodes were more personal development. Now it's a little more real estate. Yeah, it's very much modeled off of the, like, the stories of real. Real estate investors, which is why I want you to come on. I'm like, oh, you're just like a real. Real estate investor trying.

[B]

Yeah.

[A]

You don't have a course that you're selling right now or anything on real estate. So it's like you're just a normal person, so.

[B]

That's right.

[A]

It was a good episode. Go listen to it.

[B]

Trying to do abnormal things.

[A]

Yeah. Normal people doing abnormal things. That's a quote, like, on a T shirt.

[B]

It should be.

[A]

Dude. Yeah, that's a good band name.

[B]

Normal person doing abnormal.

[A]

Abnormal.

[B]

Aspiring to do abnormal.

[A]

Yeah. When I'm going to make a punk rock band called Abnormal Things. And that's going to be. Going to be awesome. You can play guitar. It'll be great. All right. Do you play guitar?

[B]

No.

[A]

You better learn, man. You're in a band now.

[B]

Hey, my brother in law plays the drums.

[A]

He'll come. Yeah.

[B]

He also is the founder and main guy. He started Open Door Capital, which has raised over $480 million and purchased over a billion dollars in assets in the last four and a half years.

[A]

Yeah. Wild.

[B]

That's insane.

[A]

It's insane.

[B]

And I was like, I've followed you through that whole journey, so it's just been insane to watch you. Just because you had like what, 20 units a couple years ago and now you have what, 13,000?

[A]

Yeah, yeah, it was. It's a. You ever seen like those graphs, like hockey stick?

[B]

Like.

[A]

Yeah, like it just. It just took off.

[B]

And you had how many units?

[A]

I had 30, 32. And then I went to 100 and then I went to 13,000. So it was like. But it took me 10 years to get to the 30, which is wild. And then it took me four years or whatever. More four or five years to get to the 13,000. It just took 10 years of practicing before I got decent at it.

[B]

You need to knock off Benjamin Hardy's 2x is better than 2x is better than. Easier than a thousand.

[A]

Yeah, Thousand X.

[B]

A million x.

[A]

Thousand x is way easier than 2x.

[B]

It's so cool. He is also the husband to Heather and the father of two, almost three kids.

[A]

Yeah, yeah. It's gonna be three here in a few weeks.

[B]

Awesome.

[A]

Pretty excited about that.

[B]

And he is a white belt on Jiu Jitsu.

[A]

I have a white belt in Jiu Jitsu. I'm a white belt for many years and I probably should try to get better.

[B]

Jiu Jitsu has actually been a sport. I've always wanted to get into fun man, but haven't because it'd just be badass to be able to hold your own.

[A]

And you know what finally got me into it, actually?

[B]

What?

[A]

It's a good lesson. I'm on a podcast just like this with a guy named Jocko Willink. You know Jocko?

[B]

Yeah, yeah. Ownership.

[A]

Yep. So I'm on a podcast, Bigger pockets you can listen to. People can listen to it. I'm on a podcast with Jocko and I'm assuming this part made Final Cut, but he goes, he talking about Jiu Jitsu and I'm like, oh, yeah, I've always wanted to do that. And he goes, always want to do that. When are you going to do it? And I was like. He's like, what day? I was like, I'm. I'm going to go on Monday. He's like, great, I want you to text me when you go and let me know you did. I'm like, okay, I will. His number and, like, text him. So I went on Monday. It's a long story. I won't go in the whole thing. But basically I showed up five minutes late because I'm. I got lost. I'm an idiot. And so I show up there, and if you've never been to a jiu jitsu gym, it is an incredibly intimidating. When you walk in. In fact, I brought my daughter for the first time a few weeks ago, and she just cried when they started. It was. It's intimidating because everyone's, like, shouting things and saying words in other languages, and then, like, they all got their routines and everyone's dressed in a white gi. And you're just like, Anyway, so I show up five minutes late, and the lady at the front desk is like, can I help you? And I was like, yeah, I wanted to jiu jitsu, and I didn't know the word. I'm like, I just wanted you. I want to do that. And the lady's like, what'd you Google this or something? I'm like, well, yeah, I just. I googled. She's like, I don't. I don't know. Just go sit over there. Like, she's like, points to this bench. And on the bench is three little kids. Like, three years old. Five years old. Five years old, whatever. And there's like, one spot in between them, and it's like this little. I mean, short little bench, you know, for little kids. And she points there. And I had to go sit in that little bench and just sit there, like, watching for an hour. It was like, the most humiliating thing. But I was like, no, I told you, jocko, that I was gonna go on Monday. So here I am on Monday, and it was absolutely terrible and intimidating and awful. And I left after an hour. Finally, I was like, okay. I did enough to tell him.

[B]

I went.

[A]

Didn't get the role, but I went and I texted him. He never text me back, but. But you did it. But I did it. This is the power of accountability, though. I am such a big freak about accountability. I call it, like, extreme accountability. Not like I'm gonna tell you, hey, I'm gonna Go to the gym and then you don't care. Extreme accountability is like, I'm gonna go to the gym or else I'm gonna wear a dress dinner tomorrow. Like, that's extreme accountability. Like, I'm going to do that thing. And so when Jocko's like, you better do this, you text me, you let me know you did. I'm like, okay, I'm. Now I have to go. So anyway, not that you're asking for lessons, but lesson number one today is like, get somebody. Like, somehow in your life that holds you extremely accountable to stuff. If you even struggle remotely with self discipline, which I do. I struggle immensely with self discipline. I would rather sit on Tik Tok all day long and do nothing but lay in bed and eat Cheetos. Like, if I had my way about it, that's all I do. Cheetos TikTok. That's it.

[B]

Wow.

[A]

I have to figure out how to lack that hack that lack of self discipline.

[B]

That's awesome. Like, so basically, and, and make it painful. Yes, too. If you don't hit whatever you say you're going to do.

[A]

Yeah. Every single quarter I, I set a, I set a goal goal. Every quarter I have a whole goal setting framework. I, I, I do. But like every quarter I set three goals and I, every one of those goals, of the three, I have to pick a reward and a punishment for each one. And it's not like I'm gonna beat myself with a rod like if I don't do it, but it dress to dinner or the one, this one. If I don't buy a pad split like a rent by the room house for my kid. I'm buying a property for my son Wilder. If I don't do that by December 31st, I have to spend 10 minutes in a cold plunge. Like, my record is five again. A 39 degree cold plunge. Ten minutes, though, is going to kill me. I did. Yeah. 5:30. I was shaking so bad I couldn't see. Right.

[B]

It takes like all day.

[A]

Yeah, exactly.

[B]

Yeah.

[A]

So I got to do 10 minutes. If I don't buy that, so am I going to buy the pads? But yes, I'm going to buy the pet split. Like, I will force my way into it.

[B]

I love that.

[A]

Yeah. Extreme accountability.

[B]

I love that. Make it painful and make it pleasurable.

[A]

Yeah.

[B]

Hit your goals.

[A]

Yep. And if I get it right, I think I promised myself those like apple ear. Like, you know, the big Apple headphones. Like, big ones. Like, they're like $600. I'm never now I'M I'm rich, right? I got a lot of money. I'm never going to spend $600 on a pair of headphones. That's ridiculous. But if I buy a pad split for my kid, I'm going to buy myself a $600 pair of headphones, and I won't buy it unless I do that. So, yeah, reward, punishment. It's huge motivation.

[B]

I think a lot of people think of accountability is like, they need someone else to check off their work. But you mean, like, hold yourself accountable?

[A]

Yeah, there's. You can hold yourself accountable, or you can have somebody else, or you get both. That's why I'm a huge fan of, like, coaching and performance coaching. I mean, like, the best golfer in the world, like, Tiger woods, whatever, like, has a coach. Like, the best basketball players in the world have coaches. Why? Because, like, just because you're good at something doesn't mean. Mean you couldn't get better or have somebody else look at it and give you better. So coaches can keep you accountable. And yeah, really, it's not. They're not like, like, I have a performance coach, right. I meet with every single week. He's not going, okay, well, so what are you going to eat for, you know, your meal on Thursday? Like, he's not holding me accountable. He's not driving to my house. He's not making me do the work. I'm holding myself accountable, but I'm doing it by talking with that person. So anyway, so, yeah, just letting somebody know what you're trying to do and having regular accountability with them increases the chance, like, dramatically. There's a study done that basically goes, like, if you just have a goal, like, I want to, you know, yeah, I want to lose 20 pounds. The chance of getting that done is like, 10% of you accomplishing it. And then if you, like, write down the goal, it's like 35%. And if you, like, do this anyway, you keep going through this progression of different, more extreme measures to get it. If you have an accountability appointment weekly with somebody, it goes to 95% of getting that. Yeah. Just by weekly meeting with somebody trying to hold you accountable. And so, like, my entire life, I've always tried to have somebody in my life that I meet with regularly for accountability. And when I had no money, it was just a group of buddies that would get together. But I'd rather have a paid person because then I'm paying them to do it. And so they have to do it versus buddies who just, you know, they're busy and you Miss calls and all that. So today I pay for it. But huge fan of that.

[B]

I love that. Where did you get that from? Was that like a book or you don't know where you got it? I don't know.

[A]

Yeah. I just, I just know in my life. Yeah. I've always, I wouldn't. When I meet with somebody regularly, I just am way better. And part of that's like the people pleaser in me is I don't want to let them down. I want them to think about me.

[B]

Part of the pain.

[A]

Yeah.

[B]

Yeah. I don't want to be on the coaching call, just be like, yeah, I didn't do this exactly.

[A]

Yeah. Yeah. So I put it out there and then I tend to, I tend to live up to it better.

[B]

So. Cool.

[A]

Yeah.

[B]

And I think about like so many people probably think, oh, I'm too good to hire a coach, but you have a billion dollars in assets. Yeah. You're still paying for.

[A]

Yeah. The best people on the planet hire coaches. The worst people don't. And so there's something about that. Right. Like, for sure.

[B]

I even think about Michael Jordan and you, Kobe. They both had Tim Grover as their coach and you know, and they have.

[A]

A team of coaches.

[B]

Oh, yeah.

[A]

I got a buddy named Tommy Mellow. Tommy's a, he might be a billionaire. He's probably a billionaire by now. He owns a huge garage door company. They do a ton of door too stuff. But he is phenomenal. But he was telling me the other day he's got a coach for like every single area of his life, including like pickle ball. And he's got a coach for the, he's like, if I want to get good at something, I'm going to go find who's amazing at it, who coaches people and they're going to coach me. So he's got like 12 coaches. I have like two. Like, but it's like, why not? If a coach can help Kobe Bryant, a coach can help Michael Jordan or help Tiger Woods. Why don't. Couldn't a coach help you with your door to door sales or with your real estate or with your weight loss or whatever? Like, yeah, coaching huge.

[B]

And, and learning from people that do it the highest level. Yes. That's huge too. Like don't get, just don't get, don't go get marriage advice from, you know, your mom who's divorced.

[A]

Exactly.

[B]

Like, go learn from experts that actually have done it and do it at the highest level.

[A]

Yeah, that's actually, you know, there's a, there's a Good. We talk a lot about mentors, right? And trying to find people that you will mentor you. It's a common phrase like, will you be my mentor? Which is an awkward phrase to say something to somebody. But people do it, right with mentorship. I'm a huge fan of it. You should have mentors. Mentors are important and all that. But you have to be careful with mentors too, because, like, you get the divorced, you know, person giving you marriage advice. Right? You can listen to that person. Here's a real example that a mentor of mine who got me into real estate, like, largely helped me early on, once told me, don't do mobile home parks. They're a terrible investment. Horrible idea. They're terrible. Don't do it. And I didn't listen to them. And Now I own 7,000 mobile home houses around the country. It's the best investment I have. Like, I love mobile homes. They're a phenomenal investment. So a mentor is going to give you their perspective. And so it's good to listen to their perspective. Perspective. But you don't need to necessarily take everything a mentor says. Coaches, I'm a little bit more geared towards taking what they. Because they teach people how to do the stuff. So anyway, just the difference between a mentor and a coach, and there's like accountability coaching, which is a whole different thing, which is more of like, hey, did you do your actions? Did you do your goals? It's less about, like, here's how you shoot better and more like, how many free throws did you make today?

[B]

So I love that. Yeah, powerful already is already, man. All right, so for those people that haven't heard of you or heard you talk or podcast from you, what's your one minute background for someone that's never heard of you?

[A]

Yeah, my dad's a butcher. My mom did daycare. I grew up in a blue collar home, went to college, Minnesota, went to college, graduated as quick as I possibly could. So, like, I did a bunch of like summer school and all that and decided I'd be a lawyer. And so then in the process, I was applying for law school. I ended up buying a house because it was 07, they'd give everyone a mortgage. So I bought a house because it was cheaper than renting. And then I sold it because I was like, thought I'd. Maybe I'd go travel Europe for a year. So I was like, well, I could just sell my house. I sold it. I made 20 grand. I was like, oh, dang, that's real money. Like 20 grand. I'm 20 years old, made 20 grand. Was like, I was the richest person I knew. Like, I had so much money.

[B]

It just gone up in value.

[A]

Yeah, it just went up in value a little bit because I fixed it up. And I remember going like, wait a second. The average starting lawyer, if you don't go to like a top law school, like your starting salary is like 50k a year. It's not actually that much. And I mean, this is back 20 years ago, but I was like, dang, I made almost as much as a lawyer makes, like. And I just bought a house. I'm like, I should do this real estate thing. So then I started digging deep. I read 100 books at least on real estate investing over the course of a summer. I mean, I was just pounding through books. That's all I did. Obsessed. Yeah, obsessed, man. And that's like almost everybody I know that is super successful, including your story that you told on my podcast. Like they get obsessed with something for a little while.

[B]

Mamba mentality.

[A]

Yeah, exactly. That's what it is. That mama mentality of like, I'm going, I'm freaking obsessed. I did that with real estate and then seven years later I got an Internet marketing, like blogging obsessed. I wake up at two in the morning so excited to learn more about Internet blogging. And so I just like blog from two in the morning. Like, I loved it. I don't know why it just. And then a podcasting and then open door capital and now everything I do.

[B]

So how'd you get into, How'd you become the host of the Bigger Pockets?

[A]

Yeah, that's a good question. So I started buying real estate, like I said, when I was 20 ish. I decided not to go to law school. Bought duplex, lived in half of it, rent the other half out, and then bought some more properties. I kind of. We call that house hacking.

[B]

Right.

[A]

Where you live in one unit, rent the other one out. I think you've done that. I've done that. I still do it today. You'll see my house later today. I've got two extra units at my property. And so I love that way of getting into real estate. By the way, every, every single person listening to episode should consider house hacking. No matter how rich or poor you currently are. You can get into a deal for 5%, even three down, or if you're a military veteran, you can get 0% down. It's wild. So anyway, started house hacking my way into a bunch of units. Ended up at one point having about 30 units or so. And that's when I met. Or no, I wasn't even there yet. I was probably like 20 units. I met Josh Dorkin, founder of Bigger Pockets was a tiny little blog at the time. It was a blog in a little forum. And I just vau.

[B]

How you meet him? Just.

[A]

Yeah, I, I actually remember, I remember the day I was actually 21, when I found Bigger Pockets, because it was that first house. I just bought that very first house. And I remember my dad when I told him, I'm not going to go to law school, I'm going to be a real estate investor. And he goes, well, what are you going to do if tenants don't pay rent? And I was like, I don't know, I have no money. So I went to Google and I typed in what to do when tenants don't pay rent. And I found this website, BiggerPockets. I was so impressed with this article. It was like a short little 300 word article, but. And I don't remember everything it said in it, but it was basically the obvious stuff, you know, like cash for keys or, you know, file eviction. You work with them, you know, all this stuff. What it told me though, was there were solutions to all these, like, naysayers that are like, what are you gonna do about this? Like, here's all the reasons real estate doesn't work. And I was like, oh, here's an entire website dedicated to how do we make it work? Anyway, so I printed that page out. I still have it today. Like, I printed the page out and at the top, yeah, Bigger Pockets and their old logo. So anyway, I found the site, then I became a member. I was member, like 7,000 today. There's 3 million or something like that. But I was like the 7 thousands member. And again, it was just a little forum at the time. And yeah, through that, when I got into blogging, I discovered that you could actually write articles online and people would read them. I offered to volunteer, right, for Bigger Pockets. I was like, hey, I've got 20 some units. Can I just write for you? And Josh was like, okay. So I just volunteered writing for them. And then that led to me becoming friends on Facebook with Josh. And then that led to one day.

[B]

He goes, I had a podcast at that point.

[A]

No podcast, no. I was listening to a bunch of podcasts though, and I was like fascinated by the. By the thing. And I remember actually when I, when I went to Josh with the idea, I went to Josh and I was like, I think we should start a podcast. I've been listening to this thing. It's called the podcast.

[B]

So you were one of the initial people that even had the idea to start.

[A]

Yeah, but here's what's wild about that, is I said to Josh, I remember the words. I said, we've already missed the boat with podcasting. It's on the decline.

[B]

What year was that?

[A]

This is like 2000, I don't know, nine or something like that. I'm like, maybe early. It was. It was early, but I was like, we missed the boat. Podcasting was really big. It's probably declining medium now, but I think we should do it anyway. Little did I know that we were on just the cusp of what was going to be a massive industry. And I would argue today, people say like, oh, like it's too late to start a podcast because it's, you know, it's so saturated. We are still on the cusp of what it's going to be. Like, the number of people who listen to still radio and SiriusXM and all that, because that's programmed into our cars. 95, 98 of cars don't have podcasts built in yet. When they all have podcasts built in the way Tesla does.

[B]

And they kind of are with Apple CarPlay.

[A]

Exactly. Apple CarPlay has made it more and more common. Podcasting is still. I think. I think we're still in the infancy and we're still figuring out what it is. Right. When TV came out, like the first tv, things were weird program. You figure things out. But podcasting is destroying radio. It's just taking over the world and for good reason. So I'm a. I'm a big believer.

[B]

Me too.

[A]

Anyway, we're on the. We're on the cusp. And so anytime somebody says that you missed the boat, like, just know you probably didn't. It's probably fine.

[B]

Was 2019, and people were telling me that I was buying at the peak of the market.

[A]

Yeah.

[B]

You know, in real estate. And then it just doubled.

[A]

It just went up. Yeah, Yeah. I interviewed a dude back in probably 2017, and he was like, he gave this great metaphor, and I've actually. I love the metaphor. He goes, think of you're at a party and everyone's doing musical chairs. Right. There's 20 people in a circle dancing, but there's only 19 chairs. And so when the music shuts off, everybody got the chair. And one person's left without a chair, they have to go sit down. He goes, you know what? I have learned that. That the real estate market's like, this party and everyone's dancing and having a good time and the market is going to turn very soon. And when it does, everyone's scrambling for a chair and a few people won't get one. I have learned to just sit down early. I'm okay just resting and not having to dance. I'd rather be the first one to sit down than the last one. And I thought that's a wise statement in 2017. And now I look at that, I'm like, that guy missed out on like 300% increase between sat down in 27.

[B]

Didn't buy the last exact. Didn't buy with 3% interest rate. The bull run.

[A]

Yeah, exactly. Missed out on all that. Now that said, like, you know, I bought some deals at like the very height of the market. Probably, probably 2022 was probably the height of the market. 2021, 2022. And say I got some deals that I'm like, okay, yeah, we definitely paid a lot. And they're. The market has softened a little bit. Like for example, in Austin, Texas, we have apartment complex there. Rents have gone down by like 12% in Austin. It's like, well, that sucks. Like, I don't like that. But then you zoom out and you realize like, oh, 30 years from now, is rents in Austin going to be a lot more than they are today? 100% for sure. So do I really care about a softening of market? Like, there's never been a period of American history where 10 years went by that real estate wasn't worth more 10 years later than before any period in American history. Real estate has always gone up over a 10 year period. And I think that we can generally assume it's always going to be that way when the government's printing trillions of dollars of, of. Of money. For sure. We talked about this earlier, right? Like, I'm not afraid of inflation.

[B]

Yeah.

[A]

I just want to be part of it. You know, I just want to talk. Yeah, I don't, yeah, it's like I don't care. Somebody once said to me and I. It's kind of a funny statement. I don't care that there's a 1% in America. I just want to make sure I'm in it. It's like, so you said today, it's like, it's like, yeah, I mean like I care about people who are. I. Because I've been low income. I have been. I remember I had so little money back when I was like 2021, you know, getting started in life.

[B]

I.

[A]

Nothing and my wife, that Storm came through and just like decimated my town. Like, was just in western Washington. It was just flooding. It was really bad. Now we were fine enough. Like I didn't lose my house or anything. That was that very first house. But they were offering $500 food stamps to anybody who needed money. And I was like, I don't have money for food right now. So I went and stood in line at the whatever department of something government for hours and I got myself a $500 gift card for food. And it was just like life changing amount of money. It's like, in other words, I know what it's like to be just flat broke and have nothing and I just don't want to go back there and I don't want anybody else to be there. So, like, I'm going to be in the 1%. I am in the 1% and I'm going to make it. I'm going to bring as many people as I can into that 1% as I possibly can until that 1% is the 5% or whatever. So.

[B]

And you're doing that?

[A]

I'm trying to do that, man. It's like the great thing about real estate and about wealth in general is it's not a zero sum game. Right. Like anything like me getting rich doesn't mean you're getting poor. Like, there's just literally, the government has proven they can just always print more money. And so like we can literally just all get rich together if we're just smart about it. And if you just have a mindset that builds wealth, which is something you could obtain by listening to podcasts like this one, by reading books. And so anybody who wants to be wealthy can be wealthy. Maybe not tomorrow, but over time.

[B]

Play the game. Yeah, you get left behind.

[A]

Yeah, exactly. Play the game or get left behind. So I'm like, I'm just going to teach people to play the game as much as I can.

[B]

And you do. At the highest level.

[A]

I try, man.

[B]

Like, you seriously do. I don't think anyone probably in the world has helped more people get into real estate than Brandon Turner.

[A]

Well, thank you.

[B]

Like, and not, not just get into it, but get in it where they know what the freak they're doing and they're not just, you know, buying random things.

[A]

Yeah. Real estate's, man, real estate's so fun. I know. Like, I absolutely love real estate. Like, I mean, there's a million ways to make money. Like, there's a million ways to make money. I'm a big fan of business. I'm A big fan of lending. I'm a big fan of all this stuff. Like, it all works, but there's just something special about knowing that, like, that is an asset that, like, I can touch, I can feel, I can go there.

[B]

Generates money.

[A]

It generates money.

[B]

Yeah.

[A]

Every single month. And even if I have a down month, like, overall, it's gonna be worth more in the future.

[B]

It's protected by insurance.

[A]

Yeah, exactly. Yeah, exactly. It's protected by insurance. There's always going to be. Yep. So many good things about real estate. And worst case, let's say you buy a piece of property and you break even on it, and you. You get a mortgage on it. So after the mortgage, you pay the mortgage, you pay everything, you break even. Well, that sucks. Let's say prices never go up in value, ever. It's 30 years from now. It's worth exactly what it is today, which is impossible. But let's just say. And you get no cash flow. And let's just say there's no tax benefits for whatever reason. Okay, well, do you waste your time? No. Because after 30 years, you paid your mortgage off to zero, which means now you're worth, like, whatever you bought it for now is just profit. In other words, every month you're making money, even if the property doesn't make money. So you combine that with the cash flow, with the fact that prices do go up, with the tax benefits, with the fact that you can do it with no money, and the fact that you don't have to be smart. Like, I'm not that smart of a guy. Like, I don't understand day trading or stocks or crypto. I don't understand how to run a business very well. Like, I have smart people I bring in to run them. But anybody can understand real estate. It's like there's like seven numbers. It's like you, you know, get $1,000 in rent and you have $200 in repairs. And it's real basic, which is why it's perfect for, you know, mediocrely smart people like me.

[B]

That's awesome. No, it is. And it's been a great asset for a lot of people. Yeah, it's really cool. This. I would be so curious to know how many people have been. Would say that Brandon Re. Brandon Turner is the reason that they've been successful real estate, because, like, you've.

[A]

Probably a lot of people who listen.

[B]

So many.

[A]

Yeah.

[B]

Million.

[A]

I would argue, though, I bet you millions more have listened and not taken action. Oh, yeah, right. So, I mean, probably tens of million I bet you 10 times more people have listened to an episode or read one of my books and then not done anything then do. Which tells me that it's not me, it's them. Right. Like, yes, I'm good at communicating a point in a book or on a podcast maybe, or maybe I just ramble long enough that something eventually comes out. But a certain percentage of people are. They're gonna take action no matter what. I just, I hope I can be like a piece of their, like, stepping like one of their stones on their path to get there. And if I can make it a little bit easier, get them there a little bit faster because of one thing that they hear or a guest that I bring on.

[B]

Yeah. And if you're listening to this, and that's you. You. You've wanted to get in real estate, and you're. You haven't yet. You haven't made the jump.

[A]

Yeah.

[B]

Brandon actually started his own. What is it called?

[A]

First deal.

[B]

First deal, yeah.

[A]

First deals. Yeah. Literally, first deal. I. I paid 13 grand for the domain name because I really like that domain a lot. Yeah, I just. I love it. It's so good. Yeah. Anyway, I just teach people how to buy their first deal. So I basically like in this, even if you don't join the program, I'll just tell you everybody what the gist is. I do, I want to simplify things because people overcomplicate everything in life, especially real estate. So to simplify it, all you really need is to make. To say they're all four. Four Ds. I'll say the four Ds. You make decisions. So, like, what type of real estate, what location, what condition. You just. I call it your crystal clear criteria. But all I'm saying is you make decisions, get very clear on what it is you're going to do. It could be flipping houses, could be buying assisted living. It could be, you know, whatever. There's a million things you could do. Just make a decision. And the great thing is it doesn't really matter. It's more important that you decide than what you decide. Right. I love that quote. Way more important that you just make a decision. Everything will make you a millionaire if you do it right. So decide number one. Number two is you gotta have deal flow. In other words, how do you build a sales funnel that delivers deals to you consistently and every sales guy listening, this one will stand. What I mean by that, if you're like, if you go door to door and one out of 50 people, you knock on a door, ends up buying from you and you, Your average is $100. You can reverse engineer your success. The same thing is true in real estate. You say, well, how many doors I got to knock? But instead of knocking doors, it's how many letters do I have to send, how many agents do I have to talk to?

[B]

How many deals do I need to analyze?

[A]

Exactly how many deals are going to analyze. You just reverse engineer it. Now you have deal flow. The third D is dollars. You got to have the money to be able to finance. It doesn't have to be your own. There's a million creative ways, like you said. I wrote a book on creative finance called the book on investing in real estate with no and low money down. The longest title in book history.

[B]

Book though, shout out.

[A]

Thanks. It's all about creative finance. I'm a big fan of that. Obviously, no matter how rich you are, eventually you're going to need creative finance. Donald Trump uses creative finance, like as a billionaire. So if he can do it, you can do it. So we got decisions. Make a decision. Get lead flow like deals coming through. Start analyzing them. Start making offers. Dollars. They'll figure out the money side of it, which is easier than you think. If you have no money right now, the easiest thing in the world is find somebody who has money. And there's a lot, a lot of people have money or how they don't have time or house hack. Yeah, exactly. Yeah.

[B]

You can put five either partner, three and a half percent down.

[A]

Yeah. Such a great way to start. And then the last one is, I call it the disciplines. So they're all disciplines, meaning what do you do when you don't want to do it? What do you do regardless of whether you want to or not? So a discipline in my life is to wake up every morning and read a chapter of the Bible. I do it every single day in the margins. I write a note to my daughter Rosie. It's a true story. Every day in the Bible, I read it and I write one note to my daughter Rosie every single day, every single chapter. And usually about the chapter, about, usually about the chapter. Now sometimes in your middle of like numbers or Leviticus, and you're like, I don't know how to pull anything out of this. But yeah, you, you. I write a note to her every single chapter. And then when she. It'll take me three and a half years, something like that. I think if I did the math right to get through the whole Bible, I'll give that to her when she's like 18. And it'll be thousands of notes from dad based scripture. Isn't that cool? I love this.

[B]

Would you just think of that?

[A]

I think I made that up, but somebody might have told me.

[B]

I'm sure you made it up.

[A]

I'm a genius, man. Yeah, I don't actually remember, like, but then again, I talked to a guy the other day that's really cool. I was at a coffee shop and I saw this kid that I know, not kid, he's probably like late 20s. But I saw this guy I know and he's sitting there reading his B. And I walked over and I was like, I recognize him from church and some other places. And we're just chatting. I'm like, so what are you doing? He's like, oh, I. I read through the Bible every year and take a note on every chapter. And you give it to a friend. I'm like, that's, that's what you do it every year? I do it, you know, I'm gonna do it once every three years. But this kid, kid again, everyone's a kid to me when they're young. He's doing it every year anyway. So disciplines are things that you do every single day. Let's go back there. Making offers is the thing you should do. Not every day necessarily regularly.

[B]

Right.

[A]

Whether regular action. So making offers, analyzing deals, doing marketing. Sometimes it's just as simple as like what I call a power hour. This applies to any business. Like just a dedicated time you put in your calendar where you're going to work on that one, like deep work for an hour. And so if you can get even one of those power hours in every week, that's great. If you can get two of them in a week, even better, you can get five of them in a week. You're unstoppable. You don't need 40 hours a week to build a real estate business. You need like 2, 3, 4. So anyway, so the four Ds that we teach in first deal is yet make decisions, get clear on that. Number two, get the deal flow. How do you get your leads going? Number $3. And then lastly is do the disciplines, do the work. And then we add accountability on that. So we have somebody check up on you, had you do your stuff or not. And literally that's it. If you just did those four components, you would land deal after deal after deal after deal. And then it's scalable because you can't door to door 10,000 houses, but you can send 10,000 pieces of mail real easy. Now there's a cost to that, but it's completely scalable. And the way it's scalable in door to door, of course, is you build teams.

[B]

Right.

[A]

And then they go out and do the work, which is exactly what you do in real estate. I didn't get the 13, 000 units alone. I built a team. Same thing. Business is all the same. We just put different facades on the front of it. It's like a different sign on the front door. But all business is the same. And the more I'm in business, the longer I'm in business, the more I realize that we're all doing the exact same thing. You could just take your knowledge and go apply it to any other field and just add a few tweaks that are specific to the industry. Like, you're gonna crush it.

[B]

Principles are the same.

[A]

Exactly the same everywhere.

[B]

Yeah, yeah, I agree. Really?

[A]

Cool.

[B]

And you have a guarantee with deal flow, right? What's your guarantee?

[A]

Yeah, so the whole thing, we. We guarantee that you'll get a deal in 12 months, your first deal, or either a, you can get your money back, which is fine. I don't think most people do that. I think most people, most time. We're just gonna keep working with you like, it's your choice. But if somebody doesn't buy a deal, my whole thing is this. I don't like the get rich quick gurus, late night TV guys, slick back hair, gonna charge you $30,000. There's a lot of these. A lot of these guys that are just like, you know, Tony's not one of them. Yeah, you guys know Tony's great. But they. They'll take anybody's money. Like there's this, like, it's such a scam. They're selling crap and they're selling crap, and. And they're. So anyway, I was like, how do I do this? How do I sell something good but also not take advantage of people? And I thought, well, you just put a guarantee on it. It's either it works for you or it's, you get your money back. And I'm like, that's the best business to run. That's a good offer.

[B]

So it's an irresistible.

[A]

It's a reversible offer. Yeah. You either buy a deal or you get your money back.

[B]

Love it.

[A]

And I know that. My guess is I. My guess is that 10 of people will probably ask for their money back. Okay. But by offering a guarantee, will I get 10 more people to buy my pro by the program? Of course I will.

[B]

Yeah. And you blacklist those People.

[A]

Yeah. You ask for a refund. And even people who ask for a refund, like, yeah, most of them will probably even would rather have a deal, even. It's not like people's desire for a deal goes away after a year. If after a year you're like, oh, I didn't get one. Okay, well, let's re. Let's do it again. This time you don't have to pay. Just stay with me another year. Let's. Let's get you a deal. And if somebody ultimately just isn't going to get one year after year after year, then fine, get your money back. Like, what do I care? Like, I don't need your money.

[B]

10%.

[A]

Yeah.

[B]

Yeah.

[A]

Don't be the bottom 10%. It's like buying a real estate deal is not that hard. Building an empire a little bit harder. But buying a deal, real estate's so forgiving. Like, it's fine. Anybody can do it.

[B]

Just love that.

[A]

Yeah.

[B]

I love that you started deal flow, too, because. Yeah, I bet there's a lot of people that sit on the sidelines and just have watched this bull run and, yeah. You know, have been missing out. But it's like, take action, you know, learn.

[A]

Yeah.

[B]

Take action, and I love that. Deal flow is that thing that could make them take action or at least push them to the edge.

[A]

Push them to take.

[B]

Push them to the very.

[A]

At the end of the day. Like. And this. Yeah, this is true for you as a. As a leader of people in your organization. And anybody who's a leader is like, you are the coach, not the athlete.

[B]

Yeah.

[A]

Right. So, like, all I can do is coach people to try to get them there. Like. Yeah, they have to do the. Like, they have to put in the hours.

[B]

Yeah. Like, you can. You can lead the horse to water. Yeah. But you can't make them drink. Exactly.

[A]

Same thing. Yeah. So I try as much as I can to bring them to the water, but some people just will never do what it takes to. To sell, to run a business, to be a good father, to be a good. Yeah, they just. People are just. Just lazy and terrible.

[B]

Well, Jim Rohn says some will, some won't. So What? Yeah, don't waste your time with the people that won't do it and move on.

[A]

Yep, that's exactly it.

[B]

But I feel like you're like. Like, first deal is like, the best thing that would make someone that was never gonna jump. Maybe.

[A]

Yeah, that's my. That's my hope. If you're on the edge, come on in. We'd love to help you.

[B]

And I love what you said about daily discipline, because any goal in life should be broken down to daily small habits. And, like, I heard a quote from Ves Pearson shout out, but he said, like, every single decision you make once you set a goal is getting you one step closer to your goal or one step further away. And, like, that's the same with any goal in life. Buying your first deal, to being a millionaire, to having a six pack. It's like daily freaking habits.

[A]

That's all it is. In fact, I'm so obsessed with this, I'll pull up my iPad right here. I know people can't see the iPad on a podcast, but I'll show you. It's like, I have this, like, tracker I use literally every single day. I showed you guys at the. At the event, too.

[B]

Yeah. So sick. Your weekly.

[A]

Yeah, I just.

[B]

Habit tracker.

[A]

Yeah, weekly habit tracker. I just track everything. Like, yeah, it's like, I write down my three goals, and then I write down up to nine, 10 habits or actions, and I just check up, did I do it today or did I not do it? And the cool thing about that is you can gamify. You can score it totally. Like, hey, I got a 87% this week. Last week, I got a 91%. I call it my accountability coach, guy named Jason Atwood. He's also him. He runs the Better Life Accountability Program. I call him up and I'm like, well, at first I text him a picture, I said, hey, big week, 91%. And he's like, rock on, man. That's awesome. Like, yeah, it is. And now I'm like, I'm all, like, fired up because I got a 91%. That was the best I've gotten in a long time. And if my percentage is getting higher, it means that I'm doing more of the actions I want to do that contribute to the life that I want to live. Which means my life is getting better as I've defined it. And I've literally just then reverse engineered my success from an identity or a person that I want to become 5, 10, 20 years in the future. And I've boiled it all the way back down into, I've got to, you know, go to the gym this morning. That's it. And I go to the gym, I check a box. Great. I did it. And it's those disciplines that define us as people. It's the disciplines that turn us into future, the future self that we want to be. Or it's the disciplines we do that are the negative ones. The scrolling tiktoks, the consuming alcohol, drugs, porn, whatever, that turn us into the negative person that we don't want to be. Right. The compound effect. Darren Hardy makes this point throughout that thing is like you are becoming somebody and you can. You can be on a positive direction, compounding positively, or you can compound negatively and be a much different, worse person. You wonder, like, how do people become just absolute dirt bags in life? Like the husband who beats their kids and their wife and. And cheats and run like they didn't wake up one day and go, I'm gonna be a dirtbag husband. Like that that never happened. Right. It's these tiny little changes compounded over a 20, 30, 40 year period that turns people into their own, like, worst nightmare. And you don't even notice it. Just a slow fade.

[B]

I agree 100%. Augment Nino. In the book the Greatest Salesman in the World, chapter one, the first scroll is, good habits are the key to all success. Bad habits are the unlocked door to failure.

[A]

Yeah.

[B]

Good habits are the key to all success in life. It's daily, consistent habit. It's. That's not just good habits for one day or a week or a year.

[A]

Yeah.

[B]

Decade.

[A]

Yep.

[B]

Century. Like, can you. Okay, cool. You can read a book for 30 minutes one day, but can you do that for a week, a year? And what kind of person do you become by doing those daily things consistently? Yeah, you know, consistency, baby.

[A]

Consistency, man.

[B]

No, I love the compound effect. That's like top. Top three for me.

[A]

Yeah.

[B]

Freaking good. If you haven't read it, go, go.

[A]

Compound effect. Yeah. Phenomenal. He'd be a good one to interview, too. Darren Hardy.

[B]

Have you had him on?

[A]

I have nothing. I should. Yeah, I never had him.

[B]

I think the Daily. Darren. Darren.

[A]

Yeah. He's still doing that. Like. Yeah, he's doing that forever.

[B]

Someone just told me, Matt Strong, I just had him on my podcast. He listens to it every day. It's like a 10 minute podcast. It's really good.

[A]

He said, yeah, I used. I listened probably the first, like three years of him doing it, and I loved it. Yeah, I just got. Eventually just got out of the habit. Got out of the habit.

[B]

I know. Get after it. No, I love that. And so many people are like, okay, well, I'll do these daily disciplines. And then they put their head up a month later and nothing's changed and they quit.

[A]

Yeah. It's like, well, yeah, I analyzed a dozen deals. I didn't get a deal.

[B]

Yeah, I made a few offers.

[A]

Exactly. Yeah. It's like, okay, well, great.

[B]

I knocked a few doors, didn't get a sell. It doesn't work.

[A]

Yeah.

[B]

Yeah. But it's like if you. In Ogmundino's book, too, he also says, failure will never overtake me if my determination and succeed is strong enough. Such a powerful quote. Like, if you want it bad enough, you will go through the daily disciplines consistently until you hit it.

[A]

Yeah.

[B]

And don't give up until.

[A]

Yeah. I love that quote that says if you. If you. If you want it. If you want. If it was. If you want it bad enough, you'll find a way. If not, you'll find an excuse. And I, like, I live by that, like, whenever.

[B]

Good, right?

[A]

Yeah, I'm gonna, like, I mean, they're gonna find a way or I'm gonna find an excuse. And if I find an excuse means I just. Yeah.

[B]

Just.

[A]

I didn't want it bad enough.

[B]

So I knocked a few doors. But it was Austin, Texas, to create it. Too many companies.

[A]

Yeah. All these excuses. Yeah. Yeah.

[B]

Love that. So you going back. So you. You bring up. You go to Josh Dork, and you're like, hey, we should do a podcast.

[A]

Yeah.

[B]

And you watched Bigger Pockets podcast.

[A]

Yeah. I will say, by the way, Josh thinks it was his idea. I think with my idea, I don't actually know it's true. I'm pretty sure it was my idea.

[B]

We'll find out in heaven. Yeah.

[A]

We'll find out someday.

[B]

Recording.

[A]

Like, we both have our own beliefs on whose idea it was for the podcast, but regardless. Yeah. We started the podcast and I had a goal. I wrote down within. I think I said within five years, I wanted to be a top hundred business podcast. And then week one, we were like, number seven.

[B]

Wow.

[A]

And so, like, it never dropped. And that's because BiggerPockets had an audience. I mean, we had an email list of a hundred thousand people already.

[B]

Before you started the podcast.

[A]

Yeah, when we started the podcast, we had a hundred thousand people on the list, which we had built up over the previous year. And the guy was helping write blog posts and sending the newsletter, and he had been working for five years before that, before I even came around, building the email list.

[B]

Big momentum.

[A]

Yeah, they had. He had the momentum going. Now it's still just him. And then he added me on, and a lot of people looked at. Look at BiggerPockets and, like, there was definitely a hockey stick that happened after I came on. And so people have attributed that to me. What people don't realize is how stupid I was.

[B]

It Was.

[A]

I did not own a computer. A year before Biggerpockets. I didn't even own a computer. I didn't know Internet marketing. I didn't know business. I didn't know writing blog. I knew did no podcasting. I literally knew nothing. So why did Biggerpocket's hockey stick after I came on, and I would argue, it wasn't Josh, it wasn't me, it was Josh and me. And what I mean by that is this is like classic traction. Gino Wickman or Rocket Fuel. Even more importantly, Rocket Fuel is a book that says, hey, every great business almost entirely has two people at the head of it. Not necessarily like co owners, but there's two people. There's a visionary and an integrator. Visionaries are people who see where we're headed and they can rally the troops and say, this is where we're going. And they're generally terrible at doing the work. And integrators, they have no vision for where we're going. There's like, I'm along for the rhyme, but I'm really good at doing the work. What Josh did is it was by himself for five years, and then he brought in an integrator and I was, I was the doer to his vision. And boom, when you have that, you have rocket fuel. Now, years later, Josh ended up exiting the business. He ended up retiring, basically.

[B]

And then does he still own it or no?

[A]

Nope, nope. He's completely gone. Yeah, private equity owns it, so he's out. And. But yeah, we brought in. I basically, I became the visionary and we brought in an integrator. So, like, I almost like moved rolls right now. I saw a lot of the vision. And then when I left the company, now there's new integrator and visionaries. Yeah. And so it's, it's, it's an interesting dynamic where if you're in a business and you're one, you recognize you are the visionary, you're the integrator. You're unlikely to be both. And if you are, you're probably doing both a disservice and you're not doing a good enough job.

[B]

You're better at one.

[A]

You're better at one. Yeah. So be the visionary and be the spirit and the whatever of the company and then get somebody else to do the tasks.

[B]

I love that. Yeah, that's really cool.

[A]

That's what took it off. And it happened with Open Door Capital. Same thing. Like, I immediately, from day one, brought an integrator. I was like, I'm not. I'M not running this company. So like, I brought in Ryan Murdoch, later brought in like, I guess, Walker Meadows, and now like every company I run, I'm the visionary and somebody else is the integrator.

[B]

Wow.

[A]

Yeah, I try not to be integrator because I'm just bad at that.

[B]

But even before you started the podcast, you were reading hundreds of books.

[A]

Yeah.

[B]

You were still obsessed about self improvement and mostly real estate at that point, right?

[A]

Yeah. I actually wish I would have read more self improvement in business books than.

[B]

Yeah, yeah.

[A]

I read a ton of real estate.

[B]

Completely aligned.

[A]

Yes. I just didn't realize. What's the quote? Jim Rohn is like, oh, you and I are both quote people.

[B]

But I love Jim Rohn.

[A]

Yeah. Jim Rohn has like, you'll never. Was it rise higher than the level of your self development? Like your, your. Yeah.

[B]

Your income will never see your.

[A]

Yeah, yeah, something like that. Yeah. And so like, I was capped in my real estate because I kept myself at my personal development. And so like, my leadership skills, my understanding of sales and marketing and outsourcing and all of those things that are tactical and also mindsetty around. Mindsetty. A word it is today. Mindsetty. The these needed, like, I needed a new version, an upgrade, so to speak. Right. That we talk about Tony Robbins and upgrading our operating system. I needed a new operating system and I just refused. I was living at that level, one operating system, and therefore I could only scale to that level. It wasn't until I got the next level, which is really like, we're, you know, learning leadership skills. And again, mindset. And like reading Brian Tracy's Psychology of Selling and he talks about the thermostat. Like, I remember, like, I was making like 100 grand a year. And he made that statement in there about like, the thermostat is. Like, we've made two statements. One is, everyone has a thermostat. If you get above that, you start slacking off and cooling down. Yeah, you're cooling down. You're not working as hard. And that's why people make the same amount. Even. Even entrepreneurs make the same amount every single year. Why is that? It's because we have a thermostat. So mine was stuck at like a little under 100k. And he says, fascinatingly, by the way, your thermostat's set by the amount of money your father makes, which was. That blew my mind.

[B]

Yeah.

[A]

Like, yeah, growing up, my dad made $42,000 a year or 50,000 a year. And like, that's where my thermostat was. And so when I was a little bit above that, I would slow down. So then it's like, how do you elevate your thermostat as you get around a bunch of other people who have a higher thermostat? Right. Proximity is power. Right. So I make friends with. I joined a mastermind. Well, whatever you want to call. It's like four guys, we got together every week and started chatting. And one of these guys mentioned one time, he's like, Yeah, I made $550,000 this year. And I was like, like, you did what? He's like, yeah, 550, 000. I was like, that's stupid. I made like 50. And I'm like, how did you make. Like. And I. I got to know this guy, and a year Later, I made $552,000.

[B]

Wow.

[A]

And I looked back on that, shocked, realizing almost to the dollar, I mean, within a few thousand bucks that I made what he had told me that he was making. Isn't that wild?

[B]

And it was like the craziest thing ever when you heard it the first time.

[A]

Exactly. It was completely nuts. Nuts that. That a human being in their 20s or late 20s could make that much money. And then a year later, I did it.

[B]

So cool.

[A]

Later on, I heard David Osborne, who's The founder of GoBundance, he gave a speech and he said he's raising a hundred million dollars to buy real estate. And I was like, that is absurd. Like, there's. How could a human raise a hundred million dollars? Like, that's absolutely absurd. Nobody can ever do that. And the next year, I raised $100 million. And so it's like, you get in the room with people who do that kind of stuff and your thermostat raises. And so that's been a continual story. And I haven't thought about this in a few years, but just the last couple of days, I've been thinking. I'm like, I have been stuck at the same income level now for the last couple years. Like, pretty. Like. I mean, it's a great income, but I'm definitely not Grant Cardone.

[B]

How much, Brandon?

[A]

I would say a little. Little over a million a year. Okay, so I'm probably like a little over a million a year.

[B]

You have cash flow so much.

[A]

So much net worth is. Is doing pretty good.

[B]

You're not worth these days, Brandon.

[A]

It's. It's under 100 million, so it's not. It's not a billion.

[B]

It's still insane.

[A]

It's a little under.

[B]

You'd be multi billionaire.

[A]

If I keep up with it, there's a good chance I'll just give up and not give up. That's the wrong word. I will settle down at some point soon. I think that's.

[B]

I don't think you have that in you. I don't know. You're obsessed.

[A]

Yeah.

[B]

You get around Tony, too.

[A]

I know you get around guys, like. Yeah.

[B]

Yeah.

[A]

The only difference would be if I just give it all away, which would be a more fun way to spend them.

[B]

Oh, yeah, for sure. In which case, the first half of your life, you make all your money and the spec.

[A]

Yeah.

[B]

You give it all.

[A]

Yeah, exactly. And so I like the idea of doing that, but, like, I've been stuck at, around, I don't know, call a little over a million dollars a year for the last few years. And it's always pretty consistent. And I thought, oh, it's because I'm in a room with a lot of people that make a million dollars a year. All my friends, most of them make around a million dollars a year. In fact, Cam Cathcart talks about all the time. Is like, his first year flipping, he made a million bucks, and he's always right around that. So I'm like, dang, how do I get in a room with people making 50 million a year? Like, how do I make that the new norm? Or do I even want to? Like, that requires a whole new level of.

[B]

Well, I think you should. I think. I think the purpose of life is growing is. Is to become the best.

[A]

But it may not be financially, but it may be.

[B]

No, I think every area.

[A]

Yeah, yeah, I agree. Like, become.

[B]

Become all. All you can be.

[A]

Yeah.

[B]

Be the best business or owner you can be.

[A]

Yeah.

[B]

Make as much money as you can be. Because the, like, why. The best answer to why is why not? Like, why not? See how many. Because the more money you make, the more people you're going to help. Like, that's because the more you get paid in proportion to the value you bring in the marketplace.

[A]

Yeah.

[B]

You know, like, you're. You're going to be helping a lot of people. If you stop growing, you're fine. But that's a lot of people you could have helped.

[A]

Yeah.

[B]

I challenge you.

[A]

I like. I like the challenge.

[B]

Keep going.

[A]

How do you view it? Turn the interview around on you. How do you view wealth? Because this is a question I get asked all the time.

[B]

Yeah.

[A]

Wealth and faith, like the Bible does warn a decent amount about the danger of wealth. It doesn't say not to be wealthy. And there's a lot of instruction on how to. But it does warn about wealth.

[B]

It does.

[A]

And then we are sitting there obsessed about building wealth, which is, you know, to put it lightly. Like we, we love the idea of building wealth. How do we reconcile it?

[B]

I think it's the intent.

[A]

Okay.

[B]

I think if you just want to get wealthy to go show off to all your friends. Yeah. Don't think that's like God given desire. I think if you want to get wealthy to go give and impact as many people as you can and like bring a lot. Like you said, like as many people in the top 1% as you can with you. I think that's. There's nothing.

[A]

Yeah.

[B]

Better.

[A]

I agree.

[B]

That's my, that's my tidbit on that.

[A]

Yeah. There's a verse somewhere. I don't remember where it's at, but I want to tattoo it on my body at some point. I probably will.

[B]

Like, actually, yeah.

[A]

I actually literally want to tattoo it. And the, basically the story is, I think it's Jesus telling this story where he says, like, you know, this rich man goes to such and such city and engages in profit. And then he. And, and Jesus says, basically, like, you fool, you should have said, if the Lord wills, I'm going to go to such and such city and make a profit. Right. And so the idea being it's just that phrase, if the Lord wills. So that's the phrase. I actually have it in Greek, like the original phrase, like, I want to talk to some more. If the Lord wills. And it's, it's that reminder that Jesus is like, like it's fine to say and to plan and to build an empire. That's totally fine to go on and make a profit as long as you have that heart. That's. That says if the Lord wills because he may not like him. Like, I believe, like, maybe it's like, hey, I know I wanted you to build. Well, yeah, originally you built wealth. You did what I wanted. Now I want you to go move to Africa and go be a missionary and be like, oh no, like, totally sounds horrible. Or like, like one of my prayers is like, please don't make me a missionary. Like, you know, like, I'm like, I don't, I just, I don't want to. I want my Tesla. I really like my, my Raptor.

[B]

Living in Maui.

[A]

Exactly. I want to live here.

[B]

Yeah.

[A]

But I'm open. I'm. I'm open to God changing my heart and direction. And I think that's the key.

[B]

I love that. Yeah, dude, You're a good dude. Thanks. What I love about you, and that's what I knew, like, just watching you, and that's why, like, there's a lot of people that you could go learn from. But I love Brandon because he's good in a lot of different areas of his life. Like, outside looking in and now a little bit more internal. Like, we're going to your house tonight. I'm freaking stuck.

[A]

You'll see my family later.

[B]

Like, but, like, dude, you're. You're focused on building wealth. You're focused on helping people. You're focused on your fitness. You're focused on your family being a present father, you know, present husband. Like, and you're bringing a lot of people with you. Like, you're. You're. You're a beast.

[A]

Dude, I'm trying.

[B]

And I hope we can be friends forever.

[A]

Forever.

[B]

Forever.

[A]

I mean, we're going to Tony Robbins together. We are so like, dude, there's nothing.

[B]

Nothing better that'll build our.

[A]

I know. That's like going to war. Like, yeah, you get. You get a brother in a arms there.

[B]

You get in there and you're like, this is a freaking concert. Like, lasers everywhere. No, it's. It's gonna be a wild time. But no, dude, you're. You're a stud. And I think. I don't think you should ever stop doing what you're doing because I know how much you've helped me and so many of my friends and other people in life.

[A]

Well, thanks, man. And.

[B]

And you're just, like, inspiring. Like, you just. You're not even. You're not only just helping people, but you're raising the bar of everyone else around you.

[A]

So try cool and have a long beard.

[B]

And you have six points.

[A]

Yeah.

[B]

Beardy brand.

[A]

You're growing eventually.

[B]

Dude, I can't. I literally. My wife. I probably should put on my face.

[A]

That's what Ryan Pineda did.

[B]

Really?

[A]

Yeah.

[B]

My friend actually in high school told me he was doing. I'm like, dude, you're a freaking con artist.

[A]

That's literally what Ryan Pineda does. He bought the Minoxidil or whatever it's called, and he just put it on.

[B]

His face and it worked.

[A]

It worked.

[B]

Dude, I might have to do that. I. My dad can't grow a beard. I don't know, but I feel like people would take me more seriously if I did.

[A]

You definitely would. You look older. Yeah, I look like. I look like I'm a 13 year old girl when I Shave this really bad.

[B]

Yeah. Yeah, that's awesome. But dude, I love, I love this so far and I know everybody's gotten a lot of value, I guess. What are you currently working on and what's next for Brandon Turner?

[A]

Yeah, I'm working on simplifying my life but not losing my income in the process. And so I just brought in a CEO to run all my education stuff.

[B]

Stuff.

[A]

I want to get back to writing again. I really like writing more real estate books. Yeah. Probably more personal development and business in the future. I don't know if I'll ever write another. I mean, I probably will write another business real estate book, but it's like I've got enough that like, you people shouldn't need much more.

[B]

Yeah. Yeah. Like, you got the best. Like, there's nothing to tell you right here.

[A]

Yeah, maybe I'll do like a specific, like, cool, you know, like whatever, like mobile home park book. Like, that'd be cool. Like, it's never gonna sell that big, but like, it'd be nice to teach people how to do mobile home parks.

[B]

Like make the best mobile home. Yeah. Book out there.

[A]

Yeah, exactly. How do you make the best? Which probably wouldn't be hard because I. I don't think there's even a single one yet. So, like, I could probably write the best one of all time. You for sure. One of all time. Yeah, it'll be the only one of all time. Yeah, man. I got a mortgage company I'm trying to build. I think that there's a lot of legs on that. A loan company, three different education companies. Between First Deal, Better Life and the 50 Better Life. Of course, 100% of profits go to the fight against human trafficking. So that's a near and dear to my heart. That one's the hardest business I run by far. And I don't think that's. I don't think that's coincidence that it's the one that I've dedicated my life to. Like, fighting human trafficking is the hardest one to run. And what I mean by that is, like, if you want, if you want opposition in a spiritual sense, that translates into a physical sense. Just do something that's really morally good and fights the, the evil in the world and you're going to get opposition. You know what I mean? Like, like, like I'm glad it's hard because, like, you know, when things are hard, that means, like, you're doing something right. I feel like.

[B]

Totally.

[A]

So that's been just a challenge to run. I've learned a lot of lessons. I'm not saying it's like the devil's attacking me on it. It's just a lot. Most of it's just me. It might be, but I think a lot of it's just me being stupid and not knowing how to run a business of that size. I mean, we launched with 700 members paying 300 bucks a month. It was a large business launch. And all of a sudden, within a year, we were like, running out of money. And I was like, oh, what do we do? I need to learn how to manage a big company. Wow. I had to again, new mindset, new frameworks, new, like, management, everything. Like my. My operating system. I needed to upgrade my operating system. And that is usually a painful thing.

[B]

Totally.

[A]

To upgrade your operating system. And I had to do that over the last year. And I've gotten better at it. And so now first deal is like, I'm taking the new operating system, and that one's going way better because I'm now running it differently.

[B]

Yeah. Dude, I'm so excited to see you post Date with Destiny because that's what it's all about, like, psychology. What's currently the biggest chokehold in your business or life, would you say?

[A]

That's a great question. I mean, the market is not friendly to real estate right now. Like the broad market. It's really hard. It's really challenging, you know, when. Like when cap rates, which gets in the weeds. But like, basically the. The value of multifamily dropped by like 20 to 30% over the last two years. Now again, I don't worry about it long term. Everyone's gonna be fine. We're all happy with it. We have a and downs, but in the short term, it sucks. Right? So, like, that's definitely a bottleneck because I would. It'd be really nice if interest rates drop back down again or cap rates drop back down again. What about life in life? It's a good question.

[B]

Nothing.

[A]

No, there's beauty, Brandon. Yeah. It's like power of the beard. There's so much hard to pick one. Trying to balance ambition and contentness. Contentness is a really challenge for me. Like, how can I just be happy at home with the kids, playing on the floor with Legos and not be thinking about work? Right. And how can I be at work and not feel guilty that I'm not hanging out with my kids? How can I keep both in their right. Correct and fully lived and experienced and not have them mix together too much? That's kind of what you talked about on My podcast.

[B]

Yeah, that's an art.

[A]

Yeah, it's hard.

[B]

Yeah.

[A]

Yeah, it's tough.

[B]

But I love what you said. Like, you, you spoke at an investor con, and one thing you talked about, like, one of the habits you were tracking, at least then, was like being off your phone after 6:00pm yeah. Like, I love that. Like, you, you make it an actionable thing.

[A]

Yeah.

[B]

Of like, hey, I want to be more present and I want to not have my mind on work, so what could I do on a daily basis to like, actually do that? And that was awesome. Yeah, I think that's cool that you're intentional about that.

[A]

Yeah. I think that's probably a good takeaway from this podcast too, is because you and I both follow this principle. Is like you, if there's. There's something you want in life, usually it's a feeling you want or it's some kind of identity you want. So I want to be a better dad. I want to be a better business person. Majority of the world, 90% of the world, I bet. Stop there. So if you ask them their goals, what do most people say? I want to be a better. I want to lose weight. I want to be a better dad. I want to be more in shape. I want to. Whatever they want, they want, they want.

[B]

Have to be.

[A]

Yeah, yeah, yeah. So how do we. How do you boil that down and just be way more tactical about it? Now, is being off my phone at 6pm, is that going to instantly make me a better father? No, but it's going to contribute to it.

[B]

It's gonna help.

[A]

It's gonna help.

[B]

It's not gonna hurt.

[A]

Yeah, it's not gonna hurt. Yeah, it's gonna. In the next quarter or next week, whenever I need to, I can change it. And I can be like, okay, actually, that, that is helping. But you know, what would be more important is if I do this and then it's like, I'm gonna do both those things now or I'm gonna shift. I can change. You can't correct course if you're not flying. Right. Like, it's like a plane sitting on a tarmac. Can't change course. The plane can only change course when it's up in the air flying. And so if, if you just gotta get going. So pick something. I'm gonna go off my phone at 6 o' clock and then do it for three months and then reevaluate. And this goes all full circle back to having accountability, like having some kind of, like, person in your life. You can talk with whether It's a buddy, a coach, a partner. Because somebody needs to, like, challenge me on those things and be like. Like, okay, you've been off your phone for three months now. Are you a better father? Oh, no, I'm really not. Okay, well, let's pick a new one.

[B]

Like maybe practice meditation.

[A]

Exactly. Yeah.

[B]

So then you can, like, actually be present. Mind's not wandering.

[A]

That's exactly actually what I'm thinking. I just wrote that down the other day. I said, I think next quarter here. Because I try not to change my habits more than once a quarter if I can avoid it unless there's something that's just not working. But I think I'm going to make meditation a habit because I think that would help if my brain was not so trained on tick tock and it was more trained on meditation.

[B]

Oh. Because for sure, society and, like, Instagram is making. It's making our brain feel it. I can feel it, too.

[A]

Yeah. Yeah.

[B]

My wife's like, hey, people, I was just talking and you're gone. Yeah, I'm sorry.

[A]

You were. More than four seconds rolled in my mind. Yeah. Sorry, honey. Next.

[B]

I swiped you.

[A]

Yeah. Swipe up.

[B]

It's bad, though.

[A]

Yeah.

[B]

And like. Yeah, that's cool.

[A]

That's gonna be a phrase like, I swiped up on our conversation. Yeah, I just, like, swiped up.

[B]

Not in the dm, but just swipe to the next role.

[A]

Yep.

[B]

I love that.

[A]

Next topic. No, that's really your wife's like, I had a really hard day at work today. Next. The kids were really. Next. You look really good today, honey. Thanks. I'm gonna keep on that one for a minute.

[B]

Yeah, No, I love that. Let me ask you this. Do you believe that proximity is power? And if so, how important has it been for you? You've already mentioned this a little bit, but yeah.

[A]

Yeah. 100% proximity is potential power. Now, proximity is power because it's. It's power. Good or bad?

[B]

Yeah. Good or bad.

[A]

Yeah. It doesn't necessarily mean it's positively power. Proximity is power. This is why, like, I always say, like, when you go to a real estate conference, like, always upgrade to the VIP package. It's a few thousand dollars a year. You'll spend extra on, like that, like.

[B]

Pay to play, baby.

[A]

Yeah, you pay to play. And I'm all that. Like me. Actually, my friends always joke about this. We say we all just pay to hang out with each other. And it's, like, silly, but it's like, that's literally what we do, is we pay a lot of money to be friends with each other. We buy our friends at this level and it's kind of a, you know.

[B]

Bike is busy and, like, you guys are all there.

[A]

Yeah, yeah. It's a cynical way of saying it, but we buy our. We buy our way into rooms so we can hang with each other. And I typically want to hang out with people who are willing to buy their way into a room to hang out with me. And not just me, but each other. Right. Like you. Yeah. Otherwise, you just get. It's too hard to segment people. There's too many people.

[B]

It weeds people out.

[A]

It weeds people out.

[B]

Like, you got to pay. Yeah.

[A]

You pay.

[B]

And so people that pay the most pay the most attention.

[A]

It's so true. Yeah. Actually, I'm. I'm part of a group called gobundance. I hope they don't hear this. I love gobundance. I love them. I've been a part of them for years. I met David Green through go.

[B]

Yeah. I know you're gonna say yeah. Yeah.

[A]

As soon as they gave me a free membership, I stopped going. Like, they gave me a free membership instead of the paying ten grand a year or whatever. I haven't been doing events since. Now, that's not on purpose. Like, I'm not, like, tactically thinking I did not pay, therefore I won't go. But I didn't. I'm not paying, so it doesn't hurt me not to go. I don't feel that regret. So I wish they wouldn't have. Yeah. I almost wish they wouldn't have stopped, wouldn't give me a free membership because I'd probably get a lot more out of it.

[B]

I love that. Yeah. Because I asked my friend Jimmy Rack shout out. He. Yeah, yeah. He's a good, like, freaking phenomenal networker. Like, has so many crazy people on his podcast. Mitt Romney, like, all these things. And I asked him, like, what's his biggest secret? Networking. And he said, you have. At the beginning, at least, you have to pay to be in the room.

[A]

Yeah.

[B]

And pay at the highest level. So you're around the highest level. People that are the most obsessed with growing because that's how you're going to get the proximity to the highest people.

[A]

So I know I'm fairly well off financially. Right. But did you know I still still house hack? Like, that's right. I've got an extra couple units at my house here in Maui, and I decided to actually rent one of them out because, hey, it's like almost 2,000 bucks a month, and I'm an investor. So why not? Do you know the first thing I did when I decided to rent that out? I went to turbotenant.com because there I can advertise the unit screen for potential tenant, sign the state specific lease, get automatic rent payments set up, track my income and expenses, and even communicate with my new tenant via the app. It literally made the process so much easier. So whether you've got, you know, one unit or a ton of units, check out turbotenant.com I love it and I know you will too. Let them know I sent you. See this is what goes back to where I said like when I was younger, I, I kept in that limited mindset and it kept me on how fast I could grow, how big I could grow. And a lot of that was actually, this sounds bad, it was like, but it was, it was Bigger pockets again. I love Bigger Pockets. I love what they've done, I love being a part of it. But Bigger Pockets has a mentality and a spirit around do not pay for education, do not pay for anything.

[B]

It should be free.

[A]

Everything should be free.

[B]

Other news things, everything else for free.

[A]

Yeah, Bigger pockets always had it. Even the first time when I came on board there Josh was only charging $9 for a pro membership and it basically gave you ad free. And he was like, well, I'll charge you. But like there was this feeling of like we don't want to charge money because it was, it was a response to, and correctly was a response to all the gurus charging thirty, fifty, a hundred thousand dollars, you know, to grandma taking advantage of her making her a second mortgage or house to pay for it.

[B]

Yeah, exactly. Late night infomercials.

[A]

So Bigger Pockets was a reaction to that. I think that actually it was valuable to have like, you see both sides kind of like Democrat, Republican, like the far right and the far left, they're both crazy. You have to balance yourself. And the same is true with the pain for stuff. So Bigger Pockets. I went far too far until I don't pay for anything and it wasn't worth it. Yeah. And because like, yeah, whatever were they going to teach me? I didn't realize you're paying for the room, you're not paying for the knowledge.

[B]

Yeah, the networking.

[A]

Yeah, the networking. And so I didn't go to any event, I never went to events, I didn't join any groups, I didn't pay for any coaching, I didn't nothing. And I stayed there because I, all I got was what was free. And what was free is the people in my neighborhood and the people in my neighborhood were at the same level, too, because they weren't going to those things. So, yeah, there's a balance between not just spending a hundred grand on a coaching program because some slick guy told you to do it, because you do need to get in that room, but not all those rooms you need to be in. You gotta be careful. So anyway, there's a balance there. And I went far too far one way, and now I've maybe moved back to a little more center. Like, I'm still not in platinum yet, but we're gonna get you there. Yeah, but now I have the money where, like, actually, like, I could join Platinum. This sounds. This is gonna sound so arrogant. I'll say it. I could join it and I wouldn't even notice. I can join Platinum today and I would not even notice it missing from my checking account.

[B]

You would.

[A]

It wouldn't even occur to me you're gonna join. It doesn't hurt, Brandon, we're gonna join you. Yeah, but, like, it wouldn't hurt. And therefore, I don't know if I'd pay attention. I almost want to join the 250 group that he has because that would hurt.

[B]

That I would be like, oh, the lion's den.

[A]

Yeah, yeah, the lion's den. I'd be like, okay, that took some. That took a lot of money out. Like, now that skin in the game and not the $80,000 or whatever, 60. Whatever the number is, is not that lot of money. It's a lot of money. But I just wouldn't notice it because I have so much money going in and out and all my business businesses every single month.

[B]

I agree.

[A]

Yeah.

[B]

So people that pay the most, pay the most. Yeah.

[A]

I would pay more attention if I paid 250 grand.

[B]

Absolutely.

[A]

Maybe Tony will just take 250 for platinum just for the heck of it.

[B]

Say, hey, I really want.

[A]

Yeah.

[B]

Take this extra money. He totally.

[A]

If you used to join the line, no way.

[B]

He doesn't accept that and then upgrade your life.

[A]

Yeah, yeah. In fact, you'd probably be like. You'd probably actually admire that and be.

[B]

Like, just give me one on one.

[A]

Let me just get you the. The top.

[B]

No, I agree. I agree with that 100%. And I also think what's interesting, this is kind of like a side tangent, but like Alex Hermosi says this, I think it's one of the most brilliant business lessons I've ever learned. He says product and business trumps marketing, and marketing trumps sales. If your product is elite, it will Sell itself itself.

[A]

Yep.

[B]

And so what's so cool about Tony Robbins events? He doesn't really market them at all. It's not like he has door toooo people going out and selling them. But the product's so damn good.

[A]

Yeah.

[B]

It sells itself.

[A]

Every member.

[B]

Get mother freakers like me out there just screaming at people to come. And it's just so cool. Cuz like the experience, like he also says, like Tony Robbins says, the secret in business is over. Deliver. Yeah. Do more for the customer than they thought. Make the product better than anyone thought. And so he does that at his events. Like you think it's going to be good? It's better.

[A]

Yeah.

[B]

And so that's why I like preach it to people, because it's better. That's kind of a side tangent, but when I first met you. Yeah. Like a month ago, one of the first things I asked, I'm like, how did Brandon become Brandon? And what you told me was the books like you had. You've been on this freaking obsession with learning since 21 years old. How are you? How old are you now?

[A]

We don't want to talk about that.

[B]

Okay. Okay. Heck yeah.

[A]

Great.

[B]

For 39, you look great. You look great. And if you shaved your beard, you look 13, 20. Yeah, yeah.

[A]

13 year old girl.

[B]

But so I think what's interesting, what I'm trying to like point out to you guys is the books have changed you. And I also feel like you were stagnant for a while, but also like, I'm sure, bigger pockets. Interviewing Patrick B. David Grant Cardone. Because that was the first time you realized what Grant was doing with the fund model. Because that totally changed that. Our podcast probably.

[A]

Triggered open door capital. Correct.

[B]

And now you have a billion dollars. Like a billion in assets from one interaction with somebody. It's crazy.

[A]

It's crazy.

[B]

Like Ed Mylett always says, you're one person, one idea, one conversation, one book, one seminar away from changing your whole life. And it's true. Like one seminar at Investing Car Investor con got me here. Like, it's just crazy, you know what I'm saying?

[A]

Have I told you my Ed Milette story? No, I got a good story about Ed Milette.

[B]

Let's hear it.

[A]

I love Ed Milet. I'm a big follower, big fan. I love him. I've never met him, but we have, we have some semi mutant met him. Have you?

[B]

My dad works through the same finance business, so I got the trip up. Yeah, yeah, sorry, go back.

[A]

That's right. So Ed Milet. All right, so I would love to meet him someday. So I had this vision in my head that. So to go back. The better life tribe is this tribe I started of existing real estate investors trying to scale and 100% of the profits go to charity. I don't even take a salary. There's no tax benefit for me. It's just like it really is a legit, good organization that we're trying to do good. I had this vision that two guys were meant to be on stage at our conference back last December. So end of 2023, I said, Tim Tebow, Ed Mylett. I don't know where that came from. I just wanted those two gentlemen to be there. Tim, I had a reason to get him there because we're gonna give him like half a million bucks. You gave him like $550,000 for his charity? For his charity. All the profits from the previous year we gave to Tim Tebow. We still give the Tim Tebow and he's like kind of our primary, like charity we give to.

[B]

What kind of charity is it?

[A]

He runs an anti human trafficking. He does other stuff like, besides that, but a lot of it's anti human trafficking. And I love his heart and swiggy. So Tim Tebow was an easy one to get. That was an obvious one one Ed, my lead. I'm like, I don't know Ed. I've never talked to Ed. It doesn't know me. I have no way of getting Ed here. I mean, maybe I could bug a friend that's like a mutual friend, but we're on that close of friends. Not enough that I'd ask him to make an intro. Ultimately, I was scared to ask Ed Milette to come because, I mean, Ed has a private jet. It's expensive. We have no money for speakers at the thing because it's all charity. So he's not going to get on his private jet, fly from Florida where he's living, all the way to Vegas? Yeah, he's not going to do that. I talk myself out of it. Right. Ed's never going to come to Vegas for this conference that I'm at. So I never asked him. Even though Tim and Ed are friends. Like Tim could ask. I'm not going to ask him to ask him didn't. I'm too afraid. Afraid of rejection, afraid of confrontation, afraid of all that. Like, I love the story that night. Like Vegas now comes up. We. Tim Tebow speaks phenomenal. People crying. It was great. We raised. We raised my money, gave him a bunch of money that night. We go off and he leaves, whatever. And it's kind of like the final night of the event. And my head of, like, social media, media marketing, whatever his name is Stetson, he texts me. He goes, you'll never guess who I just met in the lobby. Said, who? Ed Mylett. Ed was in Vegas at my hotel the same day that he was meant to be on stage. And I, like, almost tear up realizing, like, God. God put Ed Mylett in my hotel the same day. I needed him to speak on stage, and I was too afraid to ask. And my let. Because I was too afraid of rejection.

[B]

And it was after the seminar.

[A]

It was the same day as the seminar. He was literally there.

[B]

He was literally there.

[A]

It wouldn't have cost him any money to come and hang out with Tim Tebow on stage for a few minutes and talk to everybody and give him a message that he wouldn't have had to prepare for. He was in the freaking hotel the same day. Like, God delivered Ed Milette up on a platter and said, here you go, Brandon. Like, I gave you the vision to have edited. Just be faithful and just call him. Just ask one of your friends that's friends with him to have Ed. And I didn't do it. And I kick myself to this day. Now, again, God's great gracious. And so you didn't get another shot. I didn't. I didn't get Ed. Yeah, no. Because it was at the event, was over.

[B]

But you will never make that mistake again.

[A]

I will never. I hope I never made the mistake again of being too afraid to ask somebody that I think is too high and mighty or that is too hard to get. Because, like, especially when it comes to the Better Life Tribe, that's, like, not. It's not my business. I really believe that's God's business. Like, that's awesome that he gave me. And so, like, there's a lot of stories of, like, God's stuff in that business, which has just been a phenomenal thing to run. But. Yeah, how wild. Like, that. Like, it just. It's such a good reminder. Like, again, it's not my business, it's God's. And so if you wanted to have my lot there, Ed could have been there, so whatever. But God's gracious.

[B]

So we'll get out of your head, Brandon.

[A]

I know that's what it is. I had to get out of my head. And it just shows that, like. And it's like. Like also a good reminder. Like, nobody's. Nobody's too good and too famous and too Popular to reach out to. You know what I mean? Like.

[B]

Like, we're all just people.

[A]

We're all just people. And Ed's probably just like, if. Like, he. If he hears here's a story, maybe we'll put this on social media. Maybe he'll hear it someday.

[B]

Normal people doing abnormal things.

[A]

Abnormal things. That's her band name.

[B]

Yeah.

[A]

Like, I hope Ed, like, would see this and would, like, laugh, be like, dude, he should have just called me. Like, now I have Ed's phone number. So a friend did introduce. After that, I was like, all right, will you introduce me to Ed? My life, please. And so he did.

[B]

Now have.

[A]

Now we've chatted.

[B]

Yeah.

[A]

So we'll do something together. Ed's destined to help me out at some point, and I helped me out. It's not for me. Ed's a stud. So anyway, my. Let him come in for you, man. We're gonna get you to speak, dude.

[B]

Ed's a big Tony guy, too.

[A]

Yeah.

[B]

Pays him a million bucks to private coach him. Yeah. That's what. Actually, Tony made Ed start his podcast. My last show, that literally came from Tony Robbins and got it, I think. I think. Yeah. Anyway, no, that's really cool. I think it's funny because one quote that I've, like, really been thinking about a lot is, fortune favors the bull.

[A]

Yeah.

[B]

And I told my wife because, like, I. I saw you coming. Well, first of all, this summer, Brody got on your better life podcast. And I knew Brody from summer sales industry. He was at Vivint. We had gone to Tony Robbins event together. Didn't know him super well, but, like, followed along, saw that he was crushing it with real estate investor school. And I remember listening to the podcast you and Brody did. Freaking out, messaging. Brody, how the hell did you get on Brandon Turner's podcast? I was freaking out, and he just was laughing at me. But then Brody puts on this event, and who's on the freaking names of speakers? Freaking Brandon Turner, David Green, Chandler Smith. Like, all these ballers.

[A]

Yeah.

[B]

And I'm like, I have to go, and I have to meet Brandon.

[A]

Like, funny.

[B]

That was my goal. And it was crazy that I met you, and then I had, like, yeah. The balls to ask you to, like. Yeah. For. I literally asked you for your number. I asked. Yeah. You probably thought, this kid's a. This kid's an idiot. Like, I'm not giving this kid.

[A]

I give you a fake number. It's good.

[B]

But, like, yeah, I've been texting you and shit. Oh, yeah, you do have my Number?

[A]

Yeah. Yeah. My assistant, She's. She's a big fan of the best. Yeah, she's the best. No, that's the one thing I. My assistant doesn't have my cell phone. Like, she. I control my own text.

[B]

That's awesome.

[A]

Everyone else runs my. The rest of my life, but I have one thing on my own.

[B]

But I just remember. So I asked you to be on the podcast, and I asked for your number, and you were totally so gracious and kind about it, which, like, I thought I knew who you were, and it just, like, confirmed everything, in fact.

[A]

Thanks.

[B]

It made it even. Like, you're even cooler in person than you.

[A]

Oh, wait till you meet my home life, my family, tonight.

[B]

Crazy.

[A]

You're like, oh, yeah, this guy is a douchebag.

[B]

But what I'm saying is, like, that night, I went home and told my wife, like, I met you, and we talked at dinner, and I'm like, I could die a happy man today. I literally said that. I literally did.

[A]

Thanks.

[B]

But then I told my wife. She's like, I can't believe you asked him to be on your podcast. I can't believe you asked him.

[A]

Favors the bold.

[B]

Fortune favors the freaking bold. And I just think, like, okay, it's already a no if I don't ask. Why not ask? And then I have that possibility of a freaking yes. And I would have never asked if I hadn't done eight summers of getting my ass rejected over and over. I'm like, no, doesn't faze me. And fortune favors the bolt. So make the ask.

[A]

There you go. Make the ask.

[B]

But I don't want to take all day. We've pretty much already taken all day for Brandon, but.

[A]

Sorry, how are we doing on time? We're doing great. We're doing good. Yeah.

[B]

Let me ask you this. Do you agree that the best investment someone can make is in themselves? And what's been the best investment you've ever made in yourself?

[A]

The best investment you can make is in your spouse.

[B]

No. Is in yourself.

[A]

In your spouse, Daniel. I don't. I don't. Okay, you're probably right. Yeah. But if I could invest in myself or I can invest in my spouse, I'd probably invest in my spouse because that actually invests in myself. So. No, I do believe in. Yeah, I mean, investing in yourself. If we're talking, like, education here. Okay, I agree with that 100%. I think that marketers will use that line to manipulate people into, like, run to the back of the room right now and sign up for this $40,000 thing. I'll teach you how to flip houses. That you could read a book.

[B]

They've never, they've never flipped the house before. Yeah, exactly.

[A]

It's like, like, because invest in yourself. So I think it's easy to take that and run with it in the wrong direction. But yeah, like investing in your education, your knowledge, reading a book, attending a seminar, those things on average always pay back tenfold. And when I say on average, I mean like you go to nine conferences and get nothing out of it. In the 10th one, you meet a partner and you do a million dollars of work. Did you make a million dollars on the 10th conference? Technically. But what actually happened is you made $100,000 on the other nine. Right. So you made, on average, you made a million dollars over 10 events, even though nine of them didn't come true. The same thing is true with door to door sales. Right? You knock on 50 doors, you sell a thousand dollar product, you make a thousand dollars on one door. Did you make a thousand dollars on one door or did you make whatever A thousand divided by 50 is 20. 20. Am I doing that right? Did you make 20 bucks per door? I feel like that's way wrong. Is that right? Yeah, 20, 50 times 20 is a thousand. Yeah, we're gonna go with that. I don't know, I don't do math. So like you actually, it's like you made $20 per door. And so when you, when you have that perspective of like every door I go to, whether it's a yes or no, it's still 20 bucks. I'm just gonna keep knocking doors. Every offer I make on real estate, every book I read, every conference I go to, every coffee I take somebody out to or lunch I go out to with somebody. Every one of them on average is investing, is making me 10x the return.

[B]

Learn.

[A]

You just don't always know which ones are going to do it. Steve Jobs has a quote that says, like, you can only connect the dots looking backwards, not forwards. You just keep making dots, you just keep doing it. And then when you look back you're like, oh yeah, now I can see the path that got me there. But if you're trying to predict the future going well, I don't know, should I go to that conference, should I invest in that program? Should I do this? Like, you can't predict what, like what steps are between you and that future you. So you just have to take as many as you can and assume that you're going to get there.

[B]

Yeah. And it's it only takes one idea, one person.

[A]

Correct.

[B]

Change everything for you.

[A]

Yeah. When you have that optimism or that. That mindset of. Of like, even the smallest. Like. Yeah. One tip, one advice can alter the direct trajectory of your life forever.

[B]

Right.

[A]

Like.

[B]

Like even you talking at Investor Con about accountability. I don't have, like, a lot of accountability in my life, and I've never really made that a priority. But, like, me just implementing that.

[A]

Yeah.

[B]

Make 90. I have a way better chance of hitting my goals. Like you said 95. Yeah. Yeah.

[A]

If you could increase the chance of your goals by 10, would you do it? Of course. Everybody would.

[B]

Yeah.

[A]

Like, so why don't we just find little things that. Yeah.

[B]

Yeah.

[A]

Huge.

[B]

And I think for me, like, I. I agree that the best investment is in yourself, but be very, very careful who.

[A]

Yeah.

[B]

Learning from 100. And like, I always try to put myself in rooms with people that I've done things I want to go do because proximity is power. You will get ideas of how. Who they are that made got them that result, I guess, is what I'm trying to say. Yeah.

[A]

You know, another way of looking at the proximity is power thing is you realize like, that it's like this probably terrible metaphor, but I think of like, a light bulb that leeches power from other light bulbs. So you walk into a room, and if there's a really bright light bulb in there, you're going to pull power from that light into your light, and your light's going to shine brighter. And not that theirs goes away, but you're pulling power from other sources all the time, and it happens without you noticing it. And so the reason I bring that up is, like, it's easy to look at a guy and I'm going to throw him under the bus a little bit. I don't mean to, because I do love him. But Alex Hero. You look at Alex Hero and you say, I love that guy. He's brilliant with business. I love the way he does things about business.

[B]

Probably.

[A]

But yeah, the. Probably the best that there is right now. Ed has a great thing about that. Ed interviewed him once, and he goes, you're the best right now. And he's like, right now. But I was the best once. And so was this guy. So was this guy. Like, there's always an IT person in the market. Right now. It's Herosi. He's the guy. But also, I don't want to be Alex Hero in the way that he doesn't have hobbies, doesn't really have friends, doesn't have Kids. Nor does he want kids. Doesn't have faith in anything, Is cynical and is probably generally a depressed, horrible, miserable, miserable person.

[B]

He looks miserable.

[A]

He looks miserable.

[B]

He does.

[A]

Right? I know. Again, I'm sorry if that's not you and. And you're watching this episode right now. Alex. I love Alex.

[B]

Yeah, yeah.

[A]

But I love. Yeah. That. But you. If by getting in proximity to Alex is actually one of the reasons why I. I haven't paid to go to his class in Vegas. I haven't had him on the podcast. I mean, would I love to do it Would have a great time. Yeah, we'd have a great time. I'm sure I'd learn a lot from him. I just want to be careful that I'm not leeching the wrong aspects from people. So I look at holistically a person of who I want to be more like. And this is where like maybe. And again, I don't know that much about Ed Mylett, but I look at Ed, I'm like, I like his stance on faith and on family. I love that. How he treats his kids and raises his kids. I love how he looks at business. Okay. I'm going to lean more into Ed than I would Alex. I don't want to be Alex. I want to be Ed.

[B]

Right.

[A]

Or so. So we have to be careful with proximity. Is power. Because it is. It's just again, it's not always good power.

[B]

Yeah.

[A]

And so take. Yeah. Be careful who you look at the holistic life of somebody before you decide you want to be them.

[B]

Totally.

[A]

Yeah.

[B]

I agree. Because there's some people that you could admire one area.

[A]

Yes.

[B]

But not in all the others. And like, yeah. Alex Hermosi is definitely.

[A]

Yeah. So I'm gonna. I'm gonna pull what I can. I'm gonna leave what I can't, I don't want.

[B]

He says he's happy and he doesn't want to change how he is. So great for him.

[A]

Yeah. Great for him. I don't want to be that guy.

[B]

Yeah. I don't either. And so may with you, if I.

[A]

Can read his book, that's fine.

[B]

Yeah.

[A]

But I don't want to. I. I think the difference is, like, I don't want to obsess about her mosi in the way that I might obsess about Ed Mylet or Tony Robin or Tony Robbins.

[B]

Yeah. Cuz they're more balanced in all.

[A]

Exactly. They're a lot more balanced.

[B]

And I think you can still learn great stuff from Alex. Like, I've learned so many great so much. I think you. I think subconsciously being in proximity with those people, you probably like. If I hung out with Alex for too long, I would probably be too business.

[A]

Agreed. Yep.

[B]

You know, but if I hung out with Tony first, like, I'd be more obsessed in all aspects of being better.

[A]

Yeah.

[B]

So I think, I think you can definitely learn from everyone. But be careful, like you said. I love that. What have you been learning lately and from who? You. You mentioned Dan Martell.

[A]

Yeah, I love Dan Martell. Like to drop his name and say he's a friend of mine, but I don't know if we. He'd consider me a friend, but I'm going to call him a friend. I love Dan. The idea, the idea of elevating your leadership abilities is something I'm trying to lean into more. Again, being more of a leader and a. Rather than a doer. I tend to just like get in and do stuff sometimes. It's my integrator background.

[B]

Yeah.

[A]

Learning a lot about like, how to. How to enjoy food and drink. Like just like enjoying food. Like what, what I eat and drink every day to enjoy it, but also not like how to do it by being in shape. That's something I want to like, continue to get better at. I'm learning a lot about this year. Like, what do you enjoy?

[B]

What do you mean by that?

[A]

I just mean like, like, for example.

[B]

Like not scarf it down.

[A]

Yeah. I. I want to be able to enjoy pizza with my kid and a donut occasionally.

[B]

Yeah.

[A]

I don't want to get fat and have a heart attack. How do you balance those two things? And so learning to balance that and what that looks like and how I have to work out harder if I'm going to do stuff. So that's like something I'm just learning how to navigate because there are people who like, eat so healthy and clean and they're probably going to live to 120 and good for them. I don't want to be them. Like, I don't want to eat kale salad for dinner. Dinner every single day. I want to enjoy cool life. And so anyway, that's. That's something I'm learning. Learn how to be a. A better husband. I feel like I'm not a great husband, generally speaking because I work. So like, I work a lot. I'm always thinking about work. So I've been doing a lot of work lately and trying to figure out, like, what does that mean to be a good husband at this phase of life? When you have little kids, you heard the Esther Pearl, quote, she's like a psychologist or whatever, like therapist. But she says in your marriage or in your life, you'll have, I think it's five marriages. I hope they're all to the same person. And I love that idea that like your marriage is like you're about to go through this. Right. Like the marriage you have had for the last few years is almost over and like you're gonna have a new one. Yeah. Once you have kids, it's a different marriage. And so people lose it in the transitions and they lose their marriage in the transition. So the first transition is having kids typically. And the second transitions is your kids. Oftentimes like, I don't know whether it's like teenage years.

[B]

Right.

[A]

Like now they're self sufficient and then it's like empty nester and then it's old age and people lose it in the transitions. Especially like kids out of the house. That's where most people get divorced is like a lot in that phase and a lot of people get divor divorce when you have kids. So learning how to be a better husband in the transition in this phase of our second marriage, which is little kids and completely selfless living, which I mean, you're never completely selfless, but my entire life is about my children. And how do you navigate that while still. While still keeping. Exactly. It's a hard, it's a hard walk.

[B]

I love that.

[A]

Yeah.

[B]

One thing that Day with Destiny talks about about is he basically draws these three circles. So you have a big circle, medium and small. And he's like, you have three things to put in each of these circles. I want you to put the thing that's the biggest priority, as in the biggest circle, medium, second, smallest, third. And the three things you can put in those circles. Number one is work. Two, personal. Personal time, hobbies, exercise, whatever, personal development. Third is your marriage. What do you put in those three? And for me it was personal one, because I, Jim Rohn always says work harder on yourself than you do on your job because if you level up, your work will level up as a byproduct. Right. I think most people at Tony Robbins put work as priority. All these hungry, crazy mother freakers. Right. And then personal second, and then marriage third. And he's like just asking people what they put in their circles and why. And he's just like smirking to himself. Right. And what he says is if you prioritize and put your marriage as number one. Yeah. That will make you show up better in your personal life and at work.

[A]

Yeah.

[B]

I agree. Because how shitty do you show up at worst work if your wife's mad?

[A]

Exactly.

[B]

Yeah. Yeah.

[A]

It affects everything in your life.

[B]

Everything. Everything. Like, how do you show up as. As a dad if your wife's mad at you? Like, you can't function? And so that was such a cool lesson for me is I'm like, oh, freak.

[A]

Yeah.

[B]

Like, I need to prioritize this. Haven't prioritized. Like, I put myself and my work before my wife. How.

[A]

Yeah.

[B]

Screwed up am I? So I love what you said about that. But, like, I feel like Date with Destiny. My gosh, dude, I. Tony, you better promote me, bro. Like, you need a. Like, I need to start getting commissions.

[A]

You should get commissions on.

[B]

I freaking am your number one fan, so you better have me on. Let me. Let me interview on my podcast someday. But, dude, that event shaped like me and my wife are in the best place we've ever been, and it's only because A Day with Destiny.

[A]

Yeah, that's cool.

[B]

Like it. Yeah.

[A]

Maybe I'll try to bring Heather too, sometime.

[B]

Dude, you should bring Heather.

[A]

We'll see.

[B]

You could try and bring her next year, if not. Yeah. Anyway, we'll see. No super powerful. And then. Yeah, the. The platinum comes with that relationship trip that people swear by.

[A]

Yeah. I've heard actually good things about that trip.

[B]

Yeah.

[A]

Maybe I'll join platinum. I just. It's hard with little kids, you know, you have to. You have to pick your. Pick your battles. It's gonna get even worse for you. Yeah. You had a couple years before your kids, like, right. Awake enough to know that you're gone.

[B]

Right.

[A]

But like, once your kids know, like, my kids now know that I'm gone and it hurts them and they're sad. It's like, yeah, you really, like, everything gets reprioritized. It's like, what is actually important. And then there's a. There's like, certain things. Like, for example, I really want to see the pyramids of Giza. Would love to go to the Egypt. Yeah. Those will be there in 20 years.

[B]

Right.

[A]

But my kids won't be. And so, like, right now, it's kids taking.

[B]

Yeah.

[A]

And now, obviously, I can take them with. At some point we'll go there. But, like, just everything becomes a do it. Does this have to be done now or later?

[B]

But also, quality over quantity.

[A]

Yes. 100.

[B]

Because, like. Like, I think you'd show up differently as a dad, and I think that week, a month that you'd be gone for an event. Yeah, like, obviously.

[A]

Yeah. You'd be better over.

[B]

I'm just telling you, like, I agree.

[A]

You'd be a better dad when you.

[B]

Come home, you'd be a better husband.

[A]

What's hard is, like, I mean, like, yeah, this is just a constant battle with everybody that's into personal development. It's like, I'm in, like, for example, I'm in gobundance, which I mentioned in a group called front row dads, which is great. You should join once you become a dad. Front row. Front row dad. All entrepreneurial dads and, like, all the topics about how to be a better dad dad. It's so good. So front row dads is great. I'm in that. I'm in the better life tribe. I got my group, the 50 your friends. Like, I want to do. Yeah. So it's like, at some level, they're all, like I said earlier, all of it works. All of it on average, makes you wealthier, but when you do all of it, you become collectively worse. And so it's good.

[B]

Better. Best, though.

[A]

Yeah.

[B]

What's the best, Brandon?

[A]

That's the. That's the question. And I do believe, like, things like Date with Destiny, like, that is one of the large rocks. You know, like, the metaphor of, like, you put big rocks in the jar, like, that's one of the big rocks in the jar is going to be. Is going to be a Tony Robbins event. You know, one of the reasons why, too. And this one might be more of Unleash the power within, I don't know. But I struggle with, like, just daily energy a lot. And I know he talks a lot about energy management and state and all that. I don't know if David Destiny does that.

[B]

Oh, yeah. All the events he talks about state.

[A]

Like, I think that would just be. I would love to know more of that. So. Yeah.

[B]

Dude, I'm so pumped for you to come. You should come in November. Me and Zeke are literally going to upwind. Not next week, but the next. Was it next week? 13th? Yeah.

[A]

I might have a baby anytime in the next six weeks. We could have one tonight. Who knows?

[B]

Dude, it's gonna be fun. I, I. Because, like, I think, like, I was talking to Dave Allred about this at the house. I'm like, what, like, coaching things are you in right now? He's like, I'm in this. This. He's like, honestly, I only need to be in, like, one.

[A]

Yep.

[B]

Like, I really need. Less is more.

[A]

Yes.

[B]

Right. Like, and that's what it's talking about. And 2x is better than 10x less is more.

[A]

Yeah, I agree.

[B]

Random question. So Chandler Smith, he had you on his YouTube channel. You guys should go check it out. Chandler Smith, shout out. Yogi Myers interviewed you over Zoom. And they asked you at the end, they said if you had to choose between real estate investing and social media, what do you choose? And you immediately said social media. Social media, yeah. Why and how. What advice do you have for people if they want to grow their social media?

[A]

Yeah, social media is just so good for the ego if you want to. I mean it is maybe, but it's also terrible. It social media allows you to scale the know, like trust factor better and better than anything in human history. And so no like and truck. No like and trust factor being people who know you, like you and trust you will do business with you. And so social media has allowed us to scale that in a. Which is an unprecedented, precedented way. And so if you are good at social media, you can be good at anything. You can, you can launch any business, whatever. Now that's not true. I mean like if I was a social media guy who just like had a, whatever, a pet raccoon who could dance, like, okay, that doesn't really do anything for me. So it's the right kind of social media I would care about. I want intelligence, smart, smart wealthy people to follow me for a reason that I can then deliver them a solution. That's the key. Right? So if I was super hot girl, I might be posting bikini pictures because I know that they're going to deliver me value and give me money to follow my only fans. Now don't do that. It's terrible. But like that's the idea is like I want to attract the right type of person who's gonna give me money because I can solve one of their problems. Now. That's why I have an only fans for my feet. Because there's a lot of people who just wouldn't. That'd be great though. I thought about like I've had this conversation, conversation with a number of real estate like friends of mine that are all influencers, who David Green be one of them. I'm like, we should all make only.

[B]

Fans and just you get some weirdos going.

[A]

Yeah, just, just because it would be funny because we all have and we start telling everyone, follow me on only fans.

[B]

Yeah.

[A]

And there's nothing but real estate content there. But like everyone would be like, you have an only fans. But if we all did it, it wouldn't be.

[B]

That's weird.

[A]

It's weird. It just be Funny. Anyway, I don't have an only fans, but you get the idea, right? So I want the right people following me for the right reasons in a way that I can monetize them down the road code. And I think I've done that better than many people. I think Grant Cardone's probably the best at that in. On the Internet that I've seen. And he became a billionaire in just a few years by doing so. I mean, when I had him on the podcast first time he did, he wasn't that guy. He was. Had $100 million in real estate that he owned. Was not close to being a billionaire. Now supposedly he's a billionaire. I've never seen anybody go that quick other than like, maybe a startup founder, like, you know, Zuckerberg. But, like, it's wild what he did with social media. And so I saw that he's very.

[B]

Contradicting, which made him go viral, though. But also I lost trust in him. So what do you think about that?

[A]

I. I think a lot about that, actually. I interviewed a buddy on. No, I shouldn't say I interviewed him. I was on. On a panel and we were chatting, Me and him were chatting on a panel, and I said something. He goes like this. He goes, we're talking about, like, the fact that you have to be controversial on social media for to go anywhere. And he goes, yeah, you know, like the Burr strategy. He's like, you've all heard me talk about the birth strategy. I hate the birth strategy. It's the worst thing in the world. If you do the Burr strategy, you. By the way, for those who don't know the terminology, Burr basically means it's like flipping a house, but instead of. Of selling it, you keep it. So you fix it up, you hold on to it. Buy, rehab, rent, refinance, repeat. Anyway, he's like, I hate the bur strategy. I tell everyone you're stupid. If you do it. It's the worst idea in the world. It's terrible. Never do it. Evil, awful, horrible. He goes, I've done 20 burs this year. I can't talk about it because it wouldn't sell. I have to be opinionated. And I'm like, I hate you. I'm like, I hate you and I hate that. And he goes, I hate that too.

[B]

But it works. You lose trust, right?

[A]

You do. But at the same time, he. He's making the. Probably more money than any real estate influencer in the world right now.

[B]

Wow.

[A]

So it's like.

[B]

It'S.

[A]

It's a.

[B]

It's a weird thing.

[A]

It's a weird thing in that you have. I mean, Donald Trump is a great example of it. You know, like, Donald Trump just says the most stupid things, but because it goes viral, it goes viral. And so, I mean, the, My biggest posts of all time, all my biggest reels are always me saying something somewhat controversial.

[B]

Yeah, tell us about that.

[A]

Yeah, like I said, like one video I like, was like, if my kid gets a dirt bag friend and I can't, like, I can't sever that relationship, like, he just keeps going back to him, I will move, I will pack my family up and leave town to get my kid away from a bad influence.

[B]

Proximity is not power in that point.

[A]

I will, yeah, it's a very bad power. Evil power. And so I will take my kid from that proximity. That post goes so viral every time I post it because people get so angry because it's controversial. Like, like you're babying your kid and your kid's never going to learn and blah, blah, blah. And so I'm just going to keep leaning into it. When I talk about homeschooling, like, I made a post one time, I said, you know, it's funny because the homeschool kids back in the. When I was a kid, homeschoolers were the weird ones. Now my kids over there, like riding a bike down the, down the street, like having a great time. And then there's a kid across the street, like in a sweatshirt, 90 degree weather, wearing three masks and like, which one's the public school kid? It's the one wearing the three masks that can't talk to anybody. And there's antisocial. I'm like, how did that switch? Like, how did, how did the homeschool kids become the normal ones? And the public school kids are all the weird ones ones, the antisocial, like weird mental problems.

[B]

I'm like, furries.

[A]

Yeah, yeah, homeschool your kids, huh? I say that now. Now part of the reason I say that is like, yes, I believe it. But it's also like, going to get me a lot of reactions. So we put this clip on social media. It's going to do really well because I'm going to get people in the comments like, this guy's an idiot. Yeah, he's so stupid. No, you're stupid. No, you're the best. And then like, and then they just tear each other apart and I just sit back and make money. And now you can go to the extreme. I have a friend who, she's a, She's a good looking female and she had a boyfriend who ran some like adult film company. And so to promote it, she went streaking across a European soccer field during a soccer game and got arrested and she got 4 million followers on Instagram after that. She's great and. But now she's trying to teach real estate investing a little bit. But like nobody takes her seriously because she had 4 million followers who are all just like European soccer fans that like Hot Wheels women. And so like she can't. Like what? Like the audience is useless if it's not the right person. Now if she had an only fans or she doesn't, thank God. But like if she did, like really well.

[B]

Yeah.

[A]

So just like knowing your audience, knowing.

[B]

Your and know what kind of content.

[A]

You want, what kind of content you want to make. Yeah.

[B]

So attract a certain type of audience.

[A]

Yeah. So to long story short, your question is like, yes, it's super important. I think you have to know your audience. And then when it comes to like, the best thing is like, I'm a big believer in niching down to the smallest possible niche you can before you expand. So. And I'm not saying like go to like, oh, I'm gonna talk about raccoon dancing. Because then there's like nine people in the world. You need a big enough audience. But if you were like, hey, you know, whatever, let's just say here's a good example. No, like somebody could do this. Somebody can listen to podcast and run with this. I teach like have that thing I teach or I demonstrate. I show blank. I teach, teach seven figure entrepreneurs how to offset their taxes via real estate.

[B]

If that was your niche, put that in your bio.

[A]

You put that in your bio. Literally, I write that in my bio. And then if that was all your content was generally around that. Yes. There's like, that's not a huge audience. You're not going to go super viral on any post. Most likely, however, you're going to get thousands of people who are going to follow you, who are your perfect rich seven figure entrepreneurs who want to reduce taxes. And that's all you teach how to reduce taxes. Then when you charge them, you can charge 50 grand for a mastermind that teach people how to reduce their taxes using real estate. And you might get 100 people to sign up for it. And obviously you're at $5 million a year and you only need 100. Right. Like, isn't that a while, like mind blowing. Yeah. Alex Mosey makes this point actually in $100 million offers, he says if you go to somebody, you're like, I'm a consultant. You're worth a hundred dollars an hour. If you're like, I'm a consultant to business, business, business people. Now you're maybe 500 an hour. I'm a consultant to business owners. Thousand dollars an hour. I'm a consultant to business owners who run education companies. $10,000 an hour. I'm a business. I'm a consultant that does business owner. Owners of businesses that do education companies that do $100 million a year or more in revenue. $100,000 an hour. And so like, in other words, the more now, the advice never changes in there. Like, you're a consultant and you're consultant to that, that specific type of person, the, your skill set, your frameworks, nothing would actually change in there. It's the way you market changes in there. Now again, you can go to extreme and be like, you know, business owners who have raccoons that dance and that's never going to go anywhere. So you find that thing that's just big enough, just small enough, but not too small to make people. Every single person that comes across, you go, that is my guy. And this is what works so well for me at real estate. Like before Bigger Pockets, I didn't get to this part of my story, but before bigger pockets, in that phase where I was obsessed with Internet blogging, I had a blog called real estate in your 20s. I was real estate investing for people in their 20s. It's still there today. You can go look at my old blog post, real estate in your 20s.com all spelled out. And I just wrote blog posts, but I was the only guy on the Internet in their twenties that was saying, I'm the real estate investing guy in your 20s. And it was literally in the domain name that anybody in their 20s goes, that's my guy. I'm going to follow him.

[B]

Him.

[A]

And so there's still people today that follow me that are like, I've been following you since real estate in your 20s. And I'm like, that's because I identified a niche and a need. And those people have grown up with me now. And now they've invested in my deals. And a lot of my investors are because they've been following me since then there. Wow.

[B]

So much gold right there. Like, guys, go rewind that whole thing because it's powerful. And I feel like, I love what you said about like, finding your niche and finding your customer and like, really making sure you know your customer and like, like, know who you're making content for and what kind of customer you're trying to attract.

[A]

Yeah, yeah. I almost wonder. I'm like, like proximity is power. Great name. Love the podcast name. Could you narrow that down more? Who is for like if you were like proximity is power. We're the show for door to door salesman to learn how to blah blah, blah. All of a sudden you're like oh, like yes, you're eliminating 99 of your audience.

[B]

Yeah.

[A]

But you're building rabid fans on the 1%. I'm not sure that's the answer is door to door. It might not be. And there are people who can go more general. I mean like the Ed My Letts and the Tony Robbins, they go more one wide. But they probably didn't start that way. Yeah, Ed was big in that financial industry.

[B]

Right. And yeah.

[A]

And then he broadened.

[B]

Huh.

[A]

Anyway, it's not for you to think about. Is there a way to niche down a little bit more now? Maybe like, because that's why I kind.

[B]

Of like proximity's power. Yeah.

[A]

Yeah.

[B]

Because I can interview people in any correct field. That's crushing it. But I get what you're saying, like.

[A]

It'S going to be harder to scale. And so the way you make up for that is honestly is just cult of personality. Which is goes to the second point I'll make on around social media. 99.9% of all social media accounts are just not good. Most carrot people on social media are not good. And when I say not good, I'm not saying good people. They're just not entertaining is the best word I can say there. Tony Robbins has a lot of smart things to say. Tony Robbins is also freaking charismatic. He is a very powerful force in a room and on a podcast. And when you hear him, his voice, everything. If he did not have that, he would not be who he is today. Doesn't matter how good his frameworks are in his education, he would not be that guy. Because there's a hundred other people probably that have just as good a frameworks as Tony Robbins. A thousand other people.

[B]

I don't know about that, but maybe not.

[A]

But you know, I mean like he's got, he's got both the experience of 30, 40 years of compound affecting. He's got the actual frameworks and the knowledge and he's got the personality. Most people lack the personality. And so one thing Josh and I did with the Bigger pockets podcast and now today I try to do with Cam. Did you notice like we did our intro, it's like we start Making this little chitchat. We're talking even. Do you notice, like, when I came on this podcast just now, we. You hit. You hit the table to start, and I became a different person. Like, I'm a little more animated. I'm not normally this talkative, this animated, this big. When I'm on stage, I'm this character in reality. When we were talking, before we were talking, it was like, yeah, what do you think? I mean, that's about. This is about what we were talking.

[B]

Right, Right.

[A]

Normal people talk, but then you get on the podcast and you start getting bigger.

[B]

Wow.

[A]

So, anyway, when it comes to social media, you just have to be, I feel like, 10 times bigger than what you think you should be. And that's everything with social media. Alex Homozy the same way. He's not charismatic like, I'm charismatic in terms of, like, the big loud, but there's a presence to him that is intense, and everyone wants to follow the wise old guy. Exactly.

[B]

Yeah.

[A]

He's got that thing. So it shows that it's not necessarily volume with him. It's intensity with Ed Milet, it's volume and intensity.

[B]

It's a character.

[A]

It's a character and all. Every influencer that I'm friends with and I've talked. We all talk about this. It's like you press a button or you flip the switch, and we are acting. Josh Dworkin and I used to talk about that. It's like we had our Brandon Turner, and then there's Brandon Turner, and it's an acting like. But it's not fake. I call it intentional authenticity.

[B]

Right.

[A]

So intentional authenticity is you're being authentic to who you are. You're just being intentional about pushing it. And so, like, I deliberately have a conversation with Cam about our kids. Why? Because I want people to fall in love with me as a person and to get to know me better. So social media is. Most people are way too bland, way too vanilla, way too boring.

[B]

And get controversial.

[A]

Get controversial. Get loud or get intense. Or get something that makes you stand out.

[B]

Or get left behind.

[A]

Or get left behind. That's what it is. Or. And you. Yeah, same with podcasting. Like, there's a million podcasts. How do you stand out? You got to be. You got to be entertaining, and you.

[B]

Got to get great people on.

[A]

You got to get great people on Turner, baby. There you go.

[B]

No, I love. I love that I just got so many ideas, and I'm going to go listen to this again and take a bunch of notes. But no, I. It Was honestly so shocking for me to hear that from you about how you've prioritized. Like you pick social media over. Yeah, but yeah, yeah, basically, like if you have a million people that know like, and trust you through social media, any business, anything you're doing will be better.

[A]

Yeah. Because yeah, social media is. This is a crude metaphor, but I'll use it. Social media is like having large breasts for a woman. Right. Everything is easier in life. Like when you. Where did you hear this? I made. I love when you're. You made it up. When you're just a really ridiculously hot girl with, With. With good assets, everything is easier. People open doors for you and people. Sales guys will discount everything for you. And those girls just walk through life like life is so easy. I don't know why you all complain about life be hard because for them life is easy. Having a large social media following is just like that. Everything opens for you. Everything is easier. All doors, all people connections. You're just a hot girl when you have a large social media. So building social media is. It's not required. There are plenty of ugly women who have made it successful in this life.

[B]

Yeah.

[A]

But when you're a hot woman, everything's easier.

[B]

You want to know why I love that analogies, by the way, Dude, Brandon Turner is the king. Analogies and metaphors.

[A]

He's like, Jesus, David, better than me. I just, I'm just, I'm gleaning off David Green.

[B]

No, you're freaking good.

[A]

Genius.

[B]

But I was just thinking, like, the reason I honestly started proximity's power is because I wanted proxy to MIDI with higher power people.

[A]

Yeah.

[B]

And like, what do people want? Like you or Alex or Tony? More what? Eyeballs.

[A]

Yeah.

[B]

And like, if I can focus on social media and actually build a good podcast that opens the door to more proximity with higher power people.

[A]

I agree 100%.

[B]

Does that make sense? Because if, like right now, like Alex would never agree to be on a podcast with me because he's very like, like transactional. And the fact that he's just. If it doesn't help him hit his purpose of growing his business, he's not going to do it. And so, like, I need to go step up and really play social media at a higher level for me to get the audience that he would then be more open to, you know, does that make sense?

[A]

Sense, yeah. Two thoughts on that real quick. One, so 100% proximity, like on a podcast, when you're connecting with people. And this applies to a lot of areas, like you pay to be in a room. Let's just say, let's try to make this more to everybody listening to the podcast, but for you as well. You either pay to be in a room or you interview somebody in the podcast. That gives you an. An opening into connecting with them, but it doesn't make you friends with them. Right. So what makes you. Now, I have never. Never texted Patrick by David or talked to him after the event. I've not talked to Jocko. He didn't text me back. Right. I've not talked to Matthew. Gone.

[B]

Hey, Cardone.

[A]

Grant Cardone. I've never reached out to Cardone. Other, like, yeah, I don't have friendship with them, with any of the celebrities that I've interviewed, because I'm not good at what I'm about to say and what. That's what David Green is exceptional at. So. David Green, first time he was a guest on my podcast, he was just a normal cop doing real estate. And we brought him on the show because it was a cool story. Cop doing real estate. David comes on, did a great job, made a lot of laughs, had a connection just like I have with 500 other guests at the end of the show. And David's gonna hate that I told this secret because.

[B]

Yeah, okay. It's so great.

[A]

He goes. He goes, hey, man, that was a. You know, that was a great show, man. Loved it. He's like, oh, it was awesome. Hey, hey, let me get your cell phone number. I'm gonna text you something. And I'm like, yeah, sure, no problem. I'm feeling real good about it. Right? Yeah, give my cell phone number. And then he text me some stupid gif or like, we connected. Yeah. Memes. We bonded over stepbrothers and, like, over. And then he followed up consistently over the next three, four months, just sending me once, like, every couple weeks, some stupid stepbrothers, quote or meme or something funny or something I might be interested in, and was just building a relationship. And there was a great story, unrelated, but today it's related to David. There's a bunch of UFC fighters, a bunch of famous UFC fighters sitting around a table one time at this charity auction for ufc, for the big fighters, some of the, like, these big famous, like, UFC fighters, some of the biggest in the world, sitting at a table, and they're waiting for the show to go on, and they're all sitting there texting, and somebody says something like, one of the guys. And I hear this because one of them's a buddy of mine. One of them turns to the other one, and goes like, oh, who are you texting? Or something like that. He goes, oh, it's a guy. You don't know him. It's a real estate guy. And he goes, real estate guy. I'm literally texting a real estate guy right now. And the guy goes, who you texting? He's like, david Green. And the other guy goes, I'm texting David Green. Two more guys at the table going, I'm texting David Green right now. There was, like, four dudes of the biggest UFC fighters in the world texting David Green all at the same time because they were bored. Why? Because David Green is freaking good at building relationship with people after an event, staying in touch. So at some level, he got into their world, paid to be in a room, whatever, became friends with them. Now he built a relationship. And not such a dissimilar way of like, you got my cell phone number. You've texted me a couple times.

[B]

I have book recommendations, right?

[A]

Yeah. Happy Halloween. Yeah, you just maintain. So a. Yeah, I'm not good at that. David Green's very good at that. Yeah, it's work. It's work. Yeah, it's very much.

[B]

It's intentional work.

[A]

It is intentional work. And so, like, if I was going to be really good at this, I would have a CRM. I would put every single one of these people in it. I'd have reminders that told me to follow up with them every few weeks, and I would just treat it like a business.

[B]

I love that.

[A]

Russell Brunson, who made Click Funnels, has a book out there called Traffic Secrets, and his whole thing in there is like, he calls it the. It comes from Chet Holmes. $100 million, no sales. Ultimate Sales Blueprint, I think it's called. Have you read that one? It's a great book. Chet Holmes, he died now, but he has a book called the Ultimate Sales Blueprint, I think. Ultimate Sales Machine, I can't remember. Anyway, in there, he talks about the Dream 100. Russell Brunson takes the same idea. You have a hundred people you want to build a relationship with on social media. You unfollow everybody else. Except for those hundred. You turn on post notifications for every single one of them. So Alex Hermosi, Ed Mylett, Brandon Turner, whatever. And then every time they post, you jump in there, there, right away, you get a notification, and you go and comment on their stuff. You interact with him, you build a relationship. Eventually you go to an event, you meet them there.

[B]

You add value.

[A]

You add value. These 100 people are your targets, and you just nail them. Nail them.

[B]

Yeah.

[A]

Respectfully and in a good way. And then.

[B]

Yeah.

[A]

And you just get them. And eventually you'll find that you're sitting at a table with a dozen of them at an event because you built it. Now, I would. Yeah, you can be real evil about this, you know, and get into, like, any room. Room, really, just by doing this. The second thing I'd say is this, like, why. Why did I invite you come on the Better Life podcast?

[B]

And.

[A]

And then did I say yes to come on your podcast?

[B]

Yeah.

[A]

Like, I have no idea how many people listen to this show, but it's probably fairly irrelevant to me. Like, I. I would assume. No. Okay, this sounds bad. I take the assumption nobody listens to it at all. You've never had a single listen except for your mom. That's it, right?

[B]

It's true. Shout out Mom.

[A]

Yeah. Or it could be. It could be a hundred thousand people. I don't know. But the fact I assume. I will take the assumption. I generally just assume everyone. No one listens to anything ever.

[B]

Right.

[A]

Right. I say no to most podcast requests, but the simple truth is, I just liked you. I just thought you were a cool guy. I'm like, oh, I like this guy. We could hang out. We'd have fun. It just goes to. What you talked about on my podcast is people like to do business with people they like. It just comes down to that. I'm just like, oh, I like this guy. Yeah, he's cool. David Green. I just like the guy. And I hope Ed Milette just someday likes me and so just. Yeah, that's a huge piece of it, too. Besides being connected. I know we're going way off left.

[B]

No, no. This is so gold.

[A]

Yeah. You just need people to like you. And how do you do that? Just by being intentional and just being funny and being authentic and asking questions.

[B]

Yeah.

[A]

Not being weird. And can I massage you?

[B]

When. When I first met. Probably thought I was so weird, though. I didn't know I was star Shrug.

[A]

No, not at all.

[B]

No. That's cool.

[A]

What I liked is that you actually.

[B]

Did real estate, and I had invested in your.

[A]

That's my fun.

[B]

That was huge. So that helped.

[A]

That was huge.

[B]

Yeah. You probably wouldn't have said yes if I had done that.

[A]

No, I would. I would.

[B]

Would have.

[A]

But it's mad because it's like, you provided real value.

[B]

Yeah.

[A]

There's that law of reciprocity. You heard of that? It's like. Yeah. When you do, there's A reason. You ever seen those guys at, like, airports, like, give you flowers and you. Then they ask for a donation because they've done the studies and, like, you people have an innate need to give back to you when you do something nice for them. This is like the giftology whole thing. Guy named John, ruling. He passed away recently, but his whole thing is, like, just do extravagant gifts for people with no ask at all. Just extravagant, good gifts to people.

[B]

People.

[A]

They will always feel like they owe you in a. In a subconscious way. You're not manipulating. You're just literally just building. Giving. Giving.

[B]

No. I love that. Jeff Mendez Shout Out. He. He talks about how 99% of people, the problem that they. The. The mistake they make when they're trying to network is they get into relationships to get.

[A]

Yeah, agreed.

[B]

And I agree 100. And I feel like that was me for a while. And, like, I'd, like, beg these people to go to lunch and just say, hey, like, I'm gonna buy you lunch. Like, yeah, don't be a dick. To. Not to say no to me, you know, but, like, it. Like, I. What's changed is, like, when I do meet someone now, I literally go into the relationship, how can I serve this person the most? Like, how could I add the most value to this person? And I feel like going into relationships with the intent of serving first is super agreed.

[A]

Yeah, it's one. Actually, one of the reasons I don't play the celebrity game, like, I don't build relationship with jocko and with McConaughey and all them, is I hate that. I don't actually. This sounds terrible. I'm gonna say I don't actually want to be friends with them. I have enough friends. I don't need more friends.

[B]

Yeah.

[A]

So, like, I look at my inner, like, reason for that. Like, when I, Like, I kick myself over, like, I really should have followed up with Jocko more, and I bet I could have been friends with them. And I'm like, why would I want to be friends with him? There's only one reason. Well, one reason, really. It's ego. I just want people to think I'm cool because I'm friends with Jocko, and that's a terrible reason. And then once I realized that, then I'm like, okay, well, there's no reason to build that relationship. I don't need any. Like, it doesn't. It doesn't benefit me or him or the universe for me to be friends with Jocko.

[B]

And so you know what I want. You know why I want to Be friends with Brandon Turner.

[A]

Why is that?

[B]

Two reasons. One is like, I think you're freaking awesome. And I aspire. Yeah, I think you're. I think you're really cool, and I'd want to be more like you. So I'd say that that's a good reason. Yeah, I'd say, like, I want to be more like you because if I'm more like you, I can go help the people in my life at a higher level. But the second reason I'd say is I do think I could. I could help you too. Like, I. I do. I think me selling you on Tony Robbins. And, like, I think I'm very growth hungry and impact contribution focused. And I think we both are. So I think we can both help each other, like, do what we want to do.

[A]

I agree. We're doing it.

[B]

We're doing it. This is freaking insane. This is the best podcast. Like, my goal, My goal when interviewing Brandon is I wanted to make it the best podcast you've ever been on. Like, the best.

[A]

Number one.

[B]

Oh, we're gonna. We're gonna wrap up.

[A]

Have I ever been on another podcast? This is, like, all I can think about. This is the best thing I've ever done.

[B]

That's awesome.

[A]

This is a good show. That's a good show. I blacked out for the last hour and a half. I have no idea what just happened. I have no idea where I am. Who are you?

[B]

Do we. We still got time, right?

[A]

Yeah, we have all the time in the world. We don't have to watch election coverage until.

[B]

Until 5 o'.

[A]

Clock.

[B]

Okay, sick. We're gonna keep rolling because we're halfway.

[A]

Your audience is like, oh, no, no, this is. This is Joe Rogan.

[B]

Phenomenal. Oh, oh, okay, here we go. Who are some of the big mentors along the way and why?

[A]

Josh Dworkin for sure. Bigger pockets.

[B]

Why?

[A]

Josh Dworkin taught me that when you have a million people who know like, and trust you, you can do anything. Like, that was his. Like, he didn't say it in those that elegant of words. Had a lot of time to think about it, but I told him that when I was blogging out real estate in your 20s dot com. I said, he's like, so what are your plans with that? First time I ever talked to him on the phone, and I'm like, oh, I'll probably, like, you know, sell, like, a little course on how to do real estate. And he goes, okay, yeah, you could do that. That'd be fine. Or you could get thousands or Millions of people to trust you and to like you and to know you, and you could serve them and the rest of your life, you'll never have to worry about money again. And that's basically what he said. And that just blew my mind, that idea. Like most people want to make the quick buck and have the course quickly, to make a little bit of money, immediately sell something. Immediately sell. And I'm not opposed to selling things, but there's such value in trust.

[B]

Yeah.

[A]

I want people to trust me because I'm a trustworthy person and I have to demonstrate that. And you give, give, give, give, give, give, give. To be able to do that as soon as you start taking. And this is a real problem, actually. Like, I lost a lot of reputation and credibility over the last few years. Not a lot, but I've lost some, I believe, because of how much I've been asking. What I mean by that is I like promoting your. Promoting my fund and then promoting Better life and then first deal and the 50. And I have a lot of products, and on some hand, like, on one hand, I'm like, well, all of them are valuable and people should have them all right? But when people see my. My stuff on Instagram now, it's just like, scroll by it. And so I've. I've learned. Gary Vanderrek has a great book. Jab, jab, jab, right hook. And the whole idea is like, you give, give, give, give, then you ask. And that ratio got out. It should be like 95% give and then 5% ask. And I feel like my Instagram over the last few years.

[B]

Hook, hook, hook.

[A]

Yeah, it's way too many hooks. And it's because I have a bunch of companies and everybody just relies on my face and my ads to grow them. And because that's.

[B]

Do you feel like it kind of hurt your brand?

[A]

It hurt my brand a little bit, I think, yeah. Because what it is is that. Not that people are like, I don't like Brandon. And maybe people don't like. A lot of people don't like me, I'm sure. But it was that you're scrolling Instagram and you see an ad from Brandon, which everyone listening is going to start seeing ads for me. We do spend a lot of money and finance. And you scroll, I buy because you don't care about that. And then you see an organic post of mine where I'm actually sharing good advice, and you scroll right past it because you assume it's an ad. You're subconsciously just like, scroll, swipe, Next. That's a real problem. So we are trying to shift a lot of my social media strategy over to, like, just give, give, give, give, give, give, give, give, give. Maybe, like, for the next six months, like, don't ask for anything. But then every company I've got, it's like, no, we need sales, we need this business, we need more loans, we need whatever. Quick, go make a post on Instagram, and then my social media team will just make a post. And I'm like, oh, like, it's a balancing act.

[B]

Well, I think people naturally don't like salesmen.

[A]

Correct.

[B]

People do not. People don't like to walk in neighborhoods. Yeah. They don't. Like, I can wave and they're like, hi. You know, but like, what's the phrase?

[A]

Nobody likes salespeople, but everyone wants to be sold. Everyone wants to buy, but nobody wants to be sold.

[B]

I love that. Yeah, yeah.

[A]

But, like, the shop, they just don't want to be sold.

[B]

Right. But Dean Graziosi and Tony Robbins say, like, you can't. You can't serve people the most unless you sell them.

[A]

Yeah.

[B]

Like, because better life will change someone's life.

[A]

Yeah.

[B]

You know, and like, yeah, yeah. Like, they could just keep listening to podcasts and get great value and nuggets and book recommendations, but, like, really, their life would change more if they spent the money and actually put skin in the game.

[A]

So, yeah. That's why I think Gary Vaynerchuk. It's a good model. It's like, give, give, give, then ask. You earn the right to ask.

[B]

Yeah.

[A]

And just don't abuse it.

[B]

H. I love. I love that you learn that from Josh. And, you know, when you did talk about how you'd prioritize social media over. If you had to choose one or the other, you choose social media over real estate. I'm like, okay, how much am I. Am I actually investing in real estate? And how much am I investing in social media? And it was like, none in social media and a lot in real estate. And I'm like, freak. I need to mix it up. Like, so. So thanks for that.

[A]

Got you.

[B]

But who else? Josh Dworkin.

[A]

I mean, there's a million from. From afar, people like Tony Robbins listening to some of his stuff. Ed Mylet, for sure. Lewis Howes. I listen to a lot of his podcasts for a long time.

[B]

Cool.

[A]

Yeah. From, like, more of, like a personal stuff, like my father in law. It's a real good, strong Christian guy like, that. I just. I look up to a lot. My own dad, super Hard working family guy that like, for example, all growing up, like, he worked six days a week, a hard job cutting meat, like standing up all day serving customers. Like it was not a pleasant job, so to speak. And he worked a lot of hours to put food on the table. Get. Every single Thursday, it was his only day off of the week. Every single Thursday, he would take one of us four kids to lunch or he'd go to school and sit down at the cafeteria with us. And people would like make fun of like, who's the dad here that's visiting? You know, like, and this is like all the way through middle school and primary school or elementary school. And he would always make time for it as one day off a week. Now as a dad, I'm like, I don't work that much. Like I, I work maybe 30 hours a week right now combined between all my businesses and I barely have time to take my kids to lunch ever. And like my dad worked two to three times more than I did and he still made time. So that's a huge, that made a huge impact on me. It's just like seeing my dad like really prioritize that time, but also work his butt off to provide for the family.

[B]

I love that, that. No, how has failure shaped your life?

[A]

I don't fail, man. Failure. It's a great question.

[B]

You haven't failed?

[A]

I failed a lot. I haven't had any monumental fail. I mean, I'll give you an example. Like for like I once flipped a house, I bought a duplex, I turned into a single family. Me, it's 3,000 square feet. I remodeled. I spent a whole year on my, my own time, my own sweat, blood, tears, fixing this house up, sold it and I lost 15 grand. At the end of the day, it was the only flip I've ever lost money on, I think. And I just made a lot of stupid decisions in there and I pushed my way through what I shouldn't have. And like my hard money lender was like, I'm not funding this deal. It's not a good deal. And I was like, screw you, I'll find another one. So I did. And yeah, that, that failure then taught me well. Let me backtrack. I lost 15 grand. Had I kept the deal, I would have made $1,000 a month in cash flow today. That probably worth half a million more than I paid for it. Like what I had into it, half a million. So I took that failure and I say, okay, well what can I learn from that? I'm like, well first of all rentals are way better than flips. Like, cuz rentals would have made me $1,000 a month. Like instead of losing 15 grand, I should have just kept it.

[B]

Ryan would fight you on that. That.

[A]

Yeah, I know. Yeah, he would. But yeah, he's wrong and then he is wrong. Yeah, he has his opinion. He's strong on him. No, I love I rentals would have been great with that one. And then it's just a reminder that like real estate is a forgiving asset class. Hold it long enough, you'd be fine. So that's one example of a failure I have failed in, in marriage. Like we, like when my son was born, my wife and I went through like probably the hardest time of our marriage because neither of us were sleeping for six months. Like we just no sleep. He was the worst sleeper on the plan. We have a lot of PTSD around. Like the new kid coming. Because I'm like freaking out. Like I hope this kid's better than he was because Wilder would not sleep more than 30 minutes at a time.

[B]

Yeah. And like he'd come get in your bed. Yeah.

[A]

It just, it was so bad, baby. All the way up to like 3 years old anyway. So like as a, like a failure there is like, like one. I didn't, I didn't do the work. You've heard the story. But I, I didn't do the work to train my kid to sleep in his bed. I was too weak. And then I chose to run away. Not, not like from the marriage, but I just worked. I buried myself in work instead of being there for my wife during what was arguably the hardest time of her life too, because she wasn't sleeping either. So I just wasn't around. And like I was always out with friends and always out hanging out with other people and working and networking and going to events and all that because I just couldn't handle being at home with the kid crying all day long every single day. So again, taking that failure and saying, well, I'm an idiot this time. Like my wife and I are preparing for it. Like we're talking about it. What are we going to do? How are we going to prevent against that again this time if that's there and hopefully it won't be as bad. But anyway, I mean, it's a cliche answer, but you, you take your failures and you learn from them. But those are a few examples of where I'm trying to get better.

[B]

I love that. Thanks for being vulnerable too. I. Yeah, I'm not looking forward to the sleep, lack of sleep. When we have our daughter. Yeah, it's gonna be.

[A]

It's hard.

[B]

It's gonna be fun though.

[A]

It's way harder on the wife though.

[B]

So you'll be fine.

[A]

Just ignore her and you'll be.

[B]

Ignore the baby. Yeah, babe.

[A]

Yeah. You got your job.

[B]

I'm working today. What are some things that you wish you would have known before you started your journey or you glad that you were as naive as you were going into things?

[A]

I wish I would have known that there are different mindsets you can take to leadership. And what I mean by that is like, I call it. There's like four mindsets when it comes to leadership. There's a DIY who says I can do everything myself. There's like a project manager mindset which says, oh, I'll just hire my brother in law or my sister to manage this thing. I got to like, you've done that? I've done that.

[B]

Yeah.

[A]

Right. Then there's. Or like I'm gonna hire the contractor, but I'm still involved. Then there's like the CEO level which says, I'm gonna build a company. We're gonna have a hierarchy. We're gonna have a org chart. We're gonna have systems and processes. And then there's an architect. The architect is one who designs the machine or the business, but doesn't work in it. And so I started the DIYer. I did everything myself. That whole year I spent on that flip that I lost 15 grand on. I was like flirting between a DIYer and a project manager. Cause I did hire one guy to help me.

[B]

Where'd you learn that from?

[A]

From that 4 mindset thing. Just looking at the different career business I built.

[B]

Cool.

[A]

I realized like the reason and I look at guys like Richard Branson. Like when Richard Branson starts a new business, what does he do? He definitely isn't DIY in it.

[B]

He's a visionary.

[A]

Yeah, he's a visionary. He's the architect. He designs the idea or he buys a company, but he's never, he's never a part of the machine. I guess that to. To summarize it, the thing I wish I would have known is that you can build a machine without being a cog in it. And I didn't realize that until recently. So now when I build a business, I'm trying to build it without me being a cog in it. It's hard, but it's doable. You just hire really good people and you learn how to hire and wish I would have known that.

[B]

Yeah. Because you're like the value of 10 good people. Probably. Yeah.

[A]

I hope so. So, like.

[B]

Yeah.

[A]

And the companies need visionaries, they need leaders, they need architects.

[B]

So you wish you would have known that you could. You could run a business without being a cognitive.

[A]

Yeah, exactly. Yeah.

[B]

I love that. What are some of your favorite habits right now?

[A]

I love habit tracking every morning. That's like my keystone habit. If I track my habits, everything in my life goes better. So that whole habit tracking thing we talked about earlier. Earlier. I read to my kids every morning, like some bible, like a chapter of their, like, kids bible. I love that little time we just. 10 minutes in the morning drinking electrolyte water. Like element, I think it's called. Or element. Yeah. Yeah, that stuff. I love that stuff.

[B]

That's why I do coconut water.

[A]

Yeah.

[B]

Natural.

[A]

Exactly. So good. Yeah. Stretching. I do legree, which is like pilates. It's for like hot women and spandex and me.

[B]

Nice.

[A]

Great. Yeah. So I do that every couple times a day. I did this morning. Morning. It's like the hardest workout in the world for your lower body. It's great.

[B]

Your weekly massage.

[A]

Weekly massage. Wonderful. I get that on Saturdays. That's such a good thinking. Time processing. Whatever. I sort through a lot of crap on those massage times. Smoking meth. That's always cocaine. Get a lot of cocaine. You know all the good habits. Whatever.

[B]

I love it. What's something that you've done that we should all do do?

[A]

Invest in real estate. Yeah, Invest in real estate. Take your spouse to Europe. Just go backpack Europe. I didn't for three weeks. Yeah. I longer when I was 24.

[B]

Cool. Where'd you go?

[A]

We flew into London. Had I. We did this, by the way, this whole trip we did on $5,000. That includes flight and train tickets.

[B]

That's impressive.

[A]

Yeah. So we flew into London, took the train to Paris, took the train across the Swiss Alps.

[B]

The.

[A]

That fancy train right up there through the mountains.

[B]

Beautiful. Beautiful. Switzerland's insane.

[A]

Switzerland insane.

[B]

Me and my wife just got actually. Yeah.

[A]

It's so good.

[B]

So pretty. It's like a fairy tale.

[A]

Yeah, it is.

[B]

You walk out.

[A]

Yeah.

[B]

Insane.

[A]

Unreal. I would love to do that. I can't wait to do it again. The Glacier Express, they call it. And we ended in Italy and we flew home. We spent a week in Tuscany and then flew home from Rome. And it was just a magical trip that I'll never get to repeat again. And I would even say that you have to be careful on skim's advice. I would even tell people to put that on a credit card if you don't have the money and just do it.

[B]

Because you will before you have kids. Before you have kids.

[A]

Yeah, because you will have kids and you can't do anymore when, when your kids are older, you can go take a trip to Europe. It's not the same. Backpacking Europe and staying at hostels and doing that whole thing is something you can never get back until you're probably 70. It's again, very different at that point. So that's what I track.

[B]

Totally. You can't do all the activities. You can't paraglide.

[A]

Yeah, exactly. You can't do all the stuff. But going like. I wish. Yeah, that was a great trip. That was the best trip I ever took.

[B]

So everyone should go try travel.

[A]

Go travel.

[B]

Go travel. Yeah, it broadens your perspective a lot like of how small you are, how big the world is. But yeah, it's cool. Three, two, one, pivot. I stole this from you.

[A]

I love it.

[B]

Three books, let's start there.

[A]

I'm gonna go with one that you said. Compound effect.

[B]

Great.

[A]

The ruthless elimination of Hurry from John Mark Comer. I love that book. And I mean, I'll say Rich dad, Poor Dad. I loved Rich Dad, Poor Dad. I still love it actually. I'm an Alma alto. I'll say Cash Flow Quadrant, which is the sequel, the follow up book.

[B]

So good books. Those are all good.

[A]

Two people I already mentioned, my dad and Josh, so I'll pick something new. I mentioned my father in law, Jay Papazan, author of the One Thing. Every time I talk to Jay Day, I just come away changed. I love that man.

[B]

That book is so good.

[A]

That book is so good.

[B]

Yeah, I had it on repeat because you told. You talked about how you had on repeat that 10 or 12 times in a year.

[A]

I listen.

[B]

Amazing. Yeah.

[A]

I'm like, if I just get this one thing done, everything else would be easier. So I'd say J. Papazan was a big influence on me. And I'll say David Green. David Green actually changed my the Destiny of the Bigger Pockets podcast. Not just by coming on board, but. But it was so loosely run until he heard me. He was visiting me. I was, I was on vacation in Hawaii before I moved here. He was visiting and I had to do a podcast. So he like listened in the other room and after we got done, he comes in, he goes, what the hell was that? The guest showed up with no mic. They didn't know what the show was about. They. There was no guide like, they were just. There was no. It was no system. He's like, what. What are you doing? Doing? I was like, well, I don't. I mean, people are busy and it's, like, hard. He's like, you're the freaking Bigger Pockets podcast, one of the biggest podcasts in the world. These people should be scared out of their mind that you're not going to air their show up. They don't come prepared and dialed and amazing. And I was like, you know, sitting up. Stroma, you're right. Like, I have an asset here that I always thought I was asking for favors, and I came in with that approach of like, I'm asking for a favor for somebody to come on my podcast. He's like, you skit. He said, we rewrote all the emails. And I was like, if you don't show up with good Internet, if you don't show up with. With this, we will dump your show and you'll waste everyone's time. And we got aggressive about it. The show just got way better in terms of quality and in terms of my enjoyment of the show. And so there's a. There's a. Yeah, there's an inner belief. This goes to, like, real estate raising capital as well, or going door to door sales is like, if you go at. As you're asking for a favor, people can feel that. And it's like sharks and. And like, yeah, if you go in there confident and like, I own this place. Like, you just put like a gentle, calm confidence, you know, like, fortune favors the boy. Yeah. Fortune favors the bold, man.

[B]

Yeah.

[A]

So anyway, that David Green, he's changed my life in a lot of ways.

[B]

What gets you excited in life?

[A]

What.

[B]

What gets you excited in life?

[A]

Excited. I love teaching people stuff. I love doing, like, webinars and Instagram lives. That's always fun. I like being on stage. I don't like traveling for speaking gigs, but I like, actually been on stage. I love my kids laugh. It's so fun.

[B]

Okay, last question. If you had the world's attention for two. One minute, two minutes, what would you want them to know? Or what would you want to say?

[A]

Is it one or two?

[B]

Let's say one.

[A]

I'd want. I'd want them to know that. Let's see, how do I want to phrase this right? I want them to know that you can live a great life, an abundant life, one that is filled with, like, joy and happiness and wealth, however you define that, and good health. You can literally have all of that. You don't have to be a passenger. You could just. You can drive, and you can control so much more than what people think they can control. That's the first thing. And number two, I'd want them to know that there's a God that loves them and that they should probably do something about that.

[B]

Wow. That's a great way to end it. All right, well, where can people find you, Brandon?

[A]

Yeah, you can come to Maui and come hang out with me. You can follow me on Instagram or TikTok. Yeah, beardy Brandon. Or you can follow me on my only fans, beardybrandon's feet.com it's so good. Those giant feet. You know, we talked about your giant.

[B]

Footprint in the sand earlier today. Yeah.

[A]

You saw a footprint that was like nine feet big.

[B]

I don't know.

[A]

That was my footprint.

[B]

Well, Brandon, you're awesome. And this has been.

[A]

It's been good.

[B]

My favorite episodes. If you got value today, go share with a friend. And until next time, thanks again, Brandon.

[A]

Thank you.

[B]

Peace.

[A]

Thank you for tuning in to another episode of the Better Life podcast. We hope you enjoy the show. I hope. I hope you got some valuable insights to help you lead a better life for you and your family. Now. Hey, if you found value in this episode, please consider leaving us a rating and review on your favorite podcast platform. Your feedback helps us to improve the show, helps us reach more people with this message of living that better life. And be sure to subscribe to the podcast so you never miss an episode. And hey, before I go, this show is all about the habits, actions, beliefs, and strategies that can give you a a better life. But in case you're interested and you want to know my opinion on what it takes to live the best life, not just better, and that's from, like, a more spiritual and faith standpoint, check out abetterlife.com bestlife. Thanks again for listening, and we'll see you next time on the Better Life podcast.