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The BetterLife Podcast
The Reality of What it Takes to Be Great in Real Estate & Beyond | Jimmy Rex (Ep 147)
01:21:28
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- [00:00]
A
Cam Cathcart. What's up?
- [00:02]
B
What's up, dude?
- [00:03]
A
We are, like, three blocks from each other, but we're on the Internet.
- [00:06]
B
This is weird. I know.
- [00:07]
C
It really is.
- [00:09]
A
I love it. For those who don't know, maybe you didn't notice, we're starting to add some more shows where we do it digitally. And so we're recording over the Internet with our guests, including today's guest, Jimmy Rex. We'll bring him here in just a minute. But first, Cam, I got a question for you.
- [00:23]
B
Yes, sir?
- [00:24]
A
Why should you never throw Grandpa's fake teeth at a vehicle?
- [00:28]
C
What?
- [00:28]
B
Why not?
- [00:29]
A
Because you might. Denture. Car. Denture. Decent. Funny.
- [00:36]
B
You know what's great is my kids, every night before they go to bed, they ask me to look up dad jokes. Yeah, they love dad jokes. It's the best. So I get on Chad GPT and I've just got this running list of them, and then I'll tell them to make me more ones that I haven't heard. It's. It's. It's amazing.
- [00:51]
A
That's so good. That's so good. Yeah, I feel like my kids, like. I mean, some age you use, like, they don't even use yours. They don't really quite understand jokes, but they. They think they're funny anyway for cuz. Cuz we're all laughing, so we all like. But then they're like, well, what does that actually mean? And I'm like, oh, you didn't get that at all. It's cute. I love it.
- [01:08]
B
All right.
- [01:08]
A
Speaking of loving it, you know what? I loved today's episode.
- [01:12]
B
Oh, it was amazing. Jimmy's the man.
- [01:15]
A
Jimmy's the man. Jimmy is the man who teaches men and. And does a lot with, like, what we call men's work. In other words, talking about, like, the difficulties of being a guy. And by the way, if you're a lady, if you're not a guy, you're still going to love this episode. But we talk a lot about the difficulties in being a guy. Talk about real estate, talk about wealth. We talk about. We talk about him. What is a g making like $20 million in one day? This wild ride, and then losing it.
- [01:39]
B
Or most of it, I think, too, with this particular episode. If you are a real estate agent or want to be a real estate agent, this is a home run. When he talked about his. A group of people, B group of people, C group of people trying to move everybody to A groups, like, I was like, I want to go be a real estate agent because I Think I really can make a lot of money.
- [01:57]
A
So you know what's cool about that part, too. And you guys will know what I'm talking about when we get to that part. But you can take his concept of the ABC list and apply that to raising money, to finding partners, to working with wholesalers, to, like, everything Cam you teach in deal flow. Like. Like, it's the same. It's the same concept. If you could translate. So even if you don't care about being a real estate agent, which we talk about. Agency agenting. Is that a word? Agenting? And we talk about investing today, along a lot of other stuff. It doesn't matter. Like, you can translate this to your business, and it will change the way you think about business. If you want to make a million dollars this year, like, literally, if you want to make a million dollars this year, this is. The episode's going to help you get there. Yeah.
- [02:34]
B
I mean, so for us, and you'll know this when you get to. But we have that same thing in our CRM. It's platinum, gold, and silver. Not ABC platinum. Gold, silver. And try and move people to the platinum level.
- [02:44]
A
Oh, beautiful. All right, well, without further ado, Jimmy Rex, welcome to the podcast, man.
- [02:49]
C
Good to have you, dude. Thanks for having me, guys. It's such a pleasure.
- [02:53]
A
So, dude, I want to get into your story in a little bit. I want to get into real estate and investing and agent stuff and all that. But first, I know you do a lot of work with, like, men's groups and men's. Just that. That world of helping dudes. And that's something we've never really talked about on the show. So I want to start with a big question, like, why. Why is it so hard to be a guy today in our society?
- [03:11]
C
Such a good question, man. And look, and I preface this question with it's hard to be a woman in today's society as well, for the set of reasons. And so I don't want it to come off like, I think men have it harder than women or anything. Like, I'm not saying that, but, you know, Chris Williamson and I talked about this on his podcast, and he said men are being punished for a hierarchy that no longer exists. It's like there's these ideas around misogyny and. And you know, that women were oppressed and all these different things. And if you really look at it In America in 2025, it's never been better for women than it is in this society that we have today. Doesn't mean that it's perfect. But so a lot of the things that men get punished for, you know, I wrote a book called B1, and the subtitle is how to Be a Healthy man in Toxic Times. And really we live in where masculinity is under attack. And masculinity, femininity, this whole thing like masculinity isn't toxic or healthy. It's like a knife. It can be used for good or bad. It can be used. It's just a thing, right? But it is a polarity that exists in the world. And so for men, I think a lot of the problems we have is a lot of men have been punished for the things that men need to do most in today's society. And so what I mean by that is, like, when men are. The three pillars of my program are to be vulnerable, authentic, and in integrity. But if you're vulnerable with the wrong person as a man, you get punished for it. They'll use it against you. The, you know, all of a sudden you're weak. You can lose status or women or whatever it might be that you're trying to get into your world. And so men have just learned to be quiet. Men have learned to deal with their issues. They've learned to shoulder it themselves. And there is, you know, validity in the sense that, like, you can't go cry to your woman. You're. It's going to make her feel unsafe, and all of a sudden she's going to have her own set of issues with you. But what we used to have, Brandon, that we don't really have in today's society is these safe places for men to go to be able to talk about what's going on. They used to have the barber shop or the fishing pond or they had, you know, the. The just the corner spot that the guys would all go meet at. And those things really don't exist in today's world. Instead, we have more connectivity than ever to other people through the Internet. I mean, I'm talking to you. You're in Hawaii, I'm in Utah today. But at the end of the day, we don't have those deep discussions. We don't have these safe places for men to go and talk about what's really going on. And so what men have learned to do is throw on these different masks, whether it's a mask of success or athleticism or, you know, a financial mask or whatever it is. And so, unfortunately, guys suffer in silence because even if they have people in their world, a lot of times they're putting forward the version that they're trying to show, to show that they're doing okay. So they have this mask on. So even if you try to pour love into them, they're. They can't fill it because they think that you're just loving this version that I'm showing. And I hear this time and again with the men that I coach is they say, if people knew who I really was, they wouldn't love me. And so I think that the problem we have today is that society is not built around a place where men can be comfortable and confident to truly be seen and to be loved in that state. Otherwise, they're seen as weak and vulnerable in. In ways that they maybe they don't want to be, and it can be used against them. And so I think that's the biggest issue that men are facing today. And then even guys that, you know, talk about it. I've seen this with my program I've had to learn is like, let's say somebody does get a little bit vulnerable. Let's say they put out a podcast about an issue they're dealing with and how maybe how they overcame it. Well, then they slip back a little bit, and now it's even worse because it's out there, and it's to the world. And you've told everybody, I'm healed or I'm cured or I'm good on this thing. And so then they really retreat into this place where they don't want to they, you know, be seen for that weakness that maybe they have. And so I think for me, it's like, again, it's focusing on those things is having safe spaces for men to just be able to be seen and to be loved in that state and not be so damn judgmental of each other all the time, which is what we tend to do. I grew up in a very religious household, and it wasn't okay not to be okay. I could never talk about what my feelings were. I wasn't safe. It was very threatening to the whole system that I was a part of to basically just say that I wasn't doing all right or this thing wasn't working. I wasn't actually happy. And so I think just being real about that and trying to find safe spaces is what heals it. But I do think that's the biggest problem men face today.
- [07:20]
A
Can I ask a related question? Is most men do not appear to be happy. And I mean that, like, most guys that I know, like, there's some guys that Cam's actually a pretty Happy guy. But I'm. I'm not generally walking around very happy. A lot of times, like, for whatever reason, I'm just like, you know, head down, working. And I mean, I saw a viral clip the other day on some Instagram video or whatever of some woman on a podcast or. Yeah, no, some guy asking a woman some about her husband, and she's talking about him, and he says, you know, but is she. Is he happy? And it gets his really tense, awkward moment because you can see it in her eyes is, no, he's not. Why are men not happy? Where does that come from?
- [07:59]
C
Yeah, I think in general, there's two things that cause men to. To live in an unhappy state. Well, three, really. One is if they're just not fulfilled. So I talked to a guy, literally last night. One of the guys in my program called me up, works. He has a good job, works for a nice tech company. You'd know the name of it. Makes $150,000 a year. He's dating. He's divorced with two kids, dating a girl that he really likes, a woman that he really likes, but she is frustrated that he doesn't make more money. And he's kind of stuck in this job where he's like, I don't feel any fulfillment because I'm making enough money to really have a decent life, provide for my kids. But it's not enough to get ahead at any point. Right. I mean, making 150,000 today is like making 70,000, you know, 10 years ago. And he just is very unfulfilled. And so if you don't have a higher purpose than just getting up and earning a paycheck, I think that's the number one reason is like, just not having a bigger purpose. And I think most people are so busy trying to just live or even survive, they don't have time to dig into what's my purpose. Like, what's my greater calling. Right. Like, I. I remember when I started working on that, it took me a week at a Tony Robbins event, fully immersed in his Date with Destiny program. I walked away with my purpose, but I had that luxury to pay $14,000 to be there for a week without having to be on my phone and. And take care of kids and those kinds of things. But I think the second thing that causes people to be unhappy is expectations. And anytime you're putting expectations on yourself, whether it's your expectations or the expectations of other, that's what causes us to be unhappy, is unmet expectations. And so one of the keys I Give to people. I say, look, life is supposed to be a beautiful mess. It just is. And when you can embrace that, where things don't have to be the way you want them to, like, you have a direction for your life. You have, you know, an idea of what you want to build, but the way you get there can be so different. Like, if I were to look back 10 years on my life right now, it's just completely opposite everything I ever would have thought it is. And it's so much more beautiful than anything I could have organized. But if I had an expectation that needed to look like what I was told it should be, I'd be in pure pain. Right? And so I think that second one is just having those unmet expectations. And then I think the third thing that makes men unhappy is, you know, it's. Look, they have to shoulder a lot of things, and if you put your guard down, things can come at you really fast. And so I think the reason why men specifically aren't happier is they really are just shouldering a lot. I don't think that we fully appreciate how much a guy carries. I mean, I look at one of, you know, I got a brother, for example, and he's got four different kids, and they're all dealing with different problems, and they all have their own relationships and. And, you know, finances and, like, trying to make sure everybody's happy and all these things. And I look at his life, and I'm like, man, like, that dude just carries a lot of weight. In the meanwhile, he's, you know, he's trying to keep his relationship fresh. They've been married for 30 years, and they're trying to do this, and. And just guys just carry a lot. And so I think ultimately, a lot of guys don't give themselves permission to just be happier. I think. I think if you, like, stopped and thought about your life, Brandon, you'd probably realize how happy you actually are. But at the end of the day, you actually. You probably shoulder a lot, too. You have a lot of responsibilities. You have over 100 employees, and if they have bad days, you're the kind of person that probably cares. And so you're carrying that with you. And so it's hard for you to feel happy when people around you are in suffering and, you know, suffering's everywhere. So I think those are the three main reasons that men probably aren't happier than they. They would like to be.
- [11:24]
B
Yeah. Why is it so hard for men to be vulnerable? I mean, so a little backstory on that question is this summer is nine, ten months ago. My wife, she had a miscarriage at about 12 weeks. And I was, I'm, I'm an open book. So like, I'll cry, get happy, do all this stuff. And, and I was telling people because it sucked. I was traumatized. It was not fun at all. And literally every other guy I talked to was like, oh, yeah, I went through that too, and it sucked now. And I was so mad. I'm like, why, why don't I know this? Some of my best friends were like, oh, dude, that was terrible. I went through. And I was like, why did you go through it alone? And why didn't you tell people about it? So why is it so hard for, for, for men to be vulnerable with, with things in their life?
- [12:10]
C
Yeah, no, that's a great question. And so there's a couple things, one of which is we know. I think men know, like, well, a. When I'm going through stuff, I don't feel like anybody can really do anything about it. And so like, they think, well, if they can't solve it for me, men are very like, I'm going to solve the issue oriented, right? Whereas women know that it's about the experience. It's about the feeling and the emotion and the, the all that kind of stuff that really makes it a beautiful experience. And so they'll talk about their stuff. That's how they connect. Whereas men are like, look, I don't want to be a burden to this guy. I don't want to tell him what I'm going through. I don't want him to have to treat me different. A lot of times people don't have the skills to hold space for people very well either. And so in the past, people do get vulnerable and they get a little bit punished for it, right? Like, I had a buddy that was depressed for years and years, and before I understood this topic and really understood how to treat people that are dealing with that, I remember the first time he told me, right, that he was suffering this. And I started going off. I was like in my freaking self development phase. And so I was going off about all the books he needed to read and all the things he needed to do and all the things he needed to. Bro, you got to do affirmations and this and this. And all he's thinking the whole time is, this dude doesn't get me. I'm just not going to talk about it anymore. This dude has no clue what I'm going through. He's never understood this. Or they feel like you know, like, people will start to treat you different. They don't want to say the thing that pushes you over the edge. And so they're like, start to treat you a little bit different with kitty gloves or something like that. And so I think a lot of times, once you've opened up and been vulnerable about suffering or about going through something that's not so pretty, you just had a bad experience, and so you just like, I'm just better off not talking about this. I don't want to freaking deal with that. And I. It takes a lot of effort to, like, learn how to sit with people in those emotions. And so, like, in my men's program, you know, I. A guy told this story recently, so I'll share it, but he. It was one of the guys in my first program, and he. He was going through it. He had cancer, and he thought he was going to die, and he was letting down his family. And so he left his house one day, and basically that was it. He was gonna. He was gonna end it. And. And his wife called me, panicked. She thought he. He didn't take his phone with him. Like, she was like, I think this is where he's gonna be at. So I drove out there, and thank God I'd had friends that had been through these things, and so they taught me how to handle it. Like, I asked them, I said, how could I do this better? And so when I got there, I showed up. And the way he tell the story, he goes, if you said one thing that pissed me off, I was going to punch you in the face. And I just stood there and I smiled and I sat next to him, and he just looked at me and he's like, why are you here? And I said, bro, all I know is I don't understand what you're going through. I don't know what's going on in your world. I don't have a single answer for you. But I'm going to sit here so you don't have to go through what you're going through by yourself for a little bit. And I'm just gonna sit with you, man. And we just sat there for a few hours, and that's all it actually needed. And I think a lot of times we're afraid to open up because we don't have answers or we don't think they'll have answers. And what we really need is just let people in that we're not doing okay or that we're. We need some help, or maybe we're just hurting A little bit. And if you can just get that. And as guys, as you're listening to this, like, I share that story because I did it wrong so many times. Like, I remember one of my buddies one time going through something, and I went into my whole spiel again, and he sat there, he literally grabbed my leg. He goes, hey, man, I don't need a coach today. I just need a friend. And I was like, you know, so I had to do this the hard way. But, like, if you can get around the idea of, like, they need to have answers or they need to know what's to say, and you just go, dude, let's just go through this together. Let me just be with you in this and experience it a little bit with you. Then I think vulnerability isn't so scary. I think then you're willing to open up.
- [15:48]
B
Yeah, so. So one of my favorite stories in the Bible is the story of a guy named Job. If people aren't familiar with it, and he loses everything, and he has friends that come out to hang out with him, and it literally says, I just sit in silence and mourn with him for three days. And I think that is such a great picture of what it looks like to hold space for other people is you don't need to have the answers. I remember when I was 20 years old, man, I started going through panic and anxiety attacks, and I would tell people, and they would kind of do exactly what you did. Well, you know, have you. Have you been doing this? What stress do you have in your life? How do you cut out stress? I was like, I don't know. If I knew that I would. I would fix it, you know, I would just make me angry where it's just like, the people that I could call that would. Would literally just come over and sit and we would watch, you know, basketball. Would. I want, you know, that that was what I needed. And I think that's such an important picture of what it looks like for men to. To. To support other men is sometimes they don't need answers. They don't. They don't need anything other than just somebody that's there.
- [16:50]
C
Yeah, it's beautiful story, man, and it's so true. One of my buddies, moms died, and we're baseball guys, you know, And I just sat over at his basement with him for four hours straight. We didn't say a word because what do you tell someone whose mom just died? You know, there's nothing to say. There's nothing to make that better. And so all I did is Just sat there with him. But you're right, man, that's a beautiful story. I didn't realize that was. What about Job? That's cool. I'm gonna have to read that tonight.
- [17:13]
B
I think it is. Am I right, Brandon? Is that Joe?
- [17:15]
A
Yeah, yeah, you're right.
- [17:17]
C
Yeah, but I didn't know his friends wouldn't sat with him.
- [17:20]
A
Well, yeah, his friends later, like get into the, the blame game of like, well, obviously all this stuff's happened because you're an idiot. It's all your fault, Joe. And he's like, I didn't do anything wrong. And you're like, yeah, clearly you did.
- [17:30]
B
I left that part out of the story on purpose.
- [17:32]
A
Yeah, but they start by being good friends.
- [17:36]
B
Sitting is. Is like. Yeah, I mean, what you said is I, I remember I was, I was having a panic attack one time when I was, was 20 years old. I still remember it because it was such a, like, it was, it helped me so much. And this person doesn't know it, but there was a, at that time, it was a Heat game. I loved LeBron James and I was on that night. And so I text a friend, I was like, dude, I'm struggling. Like, I just need somebody. He came over, we said hi. When he walked in the door, we did not say one more word until we said bye. And he just sat there, watched a three hour basketball game with me and left. And that was exactly what I needed that night. I didn't need to talk, I just needed. I need somebody to sit there.
- [18:15]
C
Yeah.
- [18:16]
A
So let me ask a summary question and then we'll go back to the, you know, the introduction stuff and get to know who you are a little bit. But this is like, well, I'll call for the gram because this is like, this can be the Instagram moment to kind of summarize what you just said. But like, what is the cure for men's depression?
- [18:34]
C
I think there's a couple pieces, but you need to. Number one is you've is just not needing to be anywhere else. Not needing it to get fixed, not needing it to be any different. Is the first start of it, like just accepting that maybe you're just depressed and being okay with that and sitting with. I said, in my book, I said the key is not to feel better all the time. The key is to feel more. That depression is showing you something, it's teaching you something as part of the human experience is to get that emotion. And so I think instead of trying to get around or how do I heal this thing or how do we overcome this? Maybe it's okay to just be with it. And then when you finally do surrender to it, that's when you start to find ways to cope with it in. In healthy ways.
- [19:19]
B
That's good.
- [19:20]
A
Yeah, really good, man. All right, well, so I know you as a real estate investor. At one point, a real estate agent that did some crazy stuff, like a $32 million house. Is that right?
- [19:30]
C
Yeah. It was the most expensive, expensive home ever sold in Utah. Yeah.
- [19:34]
A
That's wild. I know you do a lot of work, as we know, with. With different. With men's groups and, like, in. In. What do you even call that? Like, men's group? Like, what would you call what you do with men? Maybe I'll start there.
- [19:44]
C
Well, it's. And it's. You'll appreciate this because I know that you guys do a lot of charity with, you know, Tebow's group and some of these people that help kids that are being sex trafficked and things like that. So several years ago, I was working with a couple groups as well. Child Liberation Foundation, a couple others. But we went on these ops. I went undercover, actually, to help rescue kids being sex trafficked. And on my way back from one of those events, my girlfriend at the time, she picked me up from the airport in my truck. And as we're driving home, I'm telling her about this op, and we had arrested some really bad dudes. We rescued these kids. And as I'm telling her the op, she pulls over, and it was a pretty scary one. Like, if I'm being honest, probably our closest one to having, you know, issues we ever had. And she says, hey, I don't want you to do this anymore. I was like, what are you talking about? You don't just hear my story, you know, you rescued these kids. And she goes, I know, but it's like, it's super dangerous. It's a bad environment. And I said, I know, but, like, this can be part of my life's mission now. And she goes, well, why can't they just go do it? And without even thinking, I said, well, there is no they. We are the they. And when I said that, it shot, like, shivers down my spine. And so when I had this idea to start this men's group, I wanted that to be, like, the motto of the group. So it's called we are the they. That's the name of my men's program. And it comes from that idea of, like, people are always like, they need to do something. But, no, there isn't A they like, if you want to see a change, like, make the change. And so what it is, though, is it's a place for men. It's like a brotherhood is the best word I can use for it. Right? It's like we teach men how to become the best versions of themselves by honestly, by getting more connected to themselves and then getting connected to other people in ways that are just more authentic. And so it's a brotherhood above everything else, but it's a men's group. I mean, you can call it whatever.
- [21:23]
A
Very cool, man. Well, we'll go. We'll come back to the men's stuff. I want to. I want to obviously pick your brain more. Being a guy myself and knowing that I need a lot of help. But let's first go to your story a little bit, you know, So I know you with all these things, you know, helping all these guys today and the real estate side. But walk us before all that, like, take us back. Who was Jimmy Rex before all that?
- [21:42]
C
Yeah, man. I mean, I was like, you know, it's funny, like, when you're younger, I think I was. Had the gift of having four older brothers that I looked up to. And you. You know, I was one of seven kids. And so, like, I just. I just wanted it when I was a kid. I remember the only thing I wanted to be when I was older was fun. That was, like, the one thing I wanted to be was just have a fun life. And I had all these siblings that I got to learn from and grow from and have these cool experiences with and look up to and all this. And so I was a really curious, ambitious kid. And I remember, like, you know, I'll tell you one quick story. It kind of sums me up as a kid, but when I was. Baseball was, like, my life. And when I turned 15, I made the high school baseball team as a sophomore. But I kind of got lucky to make the team. I was like, okay. It was kind of touch and go. Well, the coach said that every one of us had to sell 10 T shirts to kind of pay for the program or whatever. 10 bucks a shirt or whatever. And I thought this might be my opportunity to show the coach just how committed I was. So, dude, everybody went. And if you didn't sell at least 10 shirts, you had to run, like, a mile for each shirt you were short. And I think the winner got, like, a pair of batting gloves, right? And I'm 15 years old. I canvassed the entire city. I'm not joking when I say this. If I was running for mayor, I would have won because I talked to everybody. And we get back, you know, after this, and I've sold all my shirts and everything. So we get back, and he's like, all right, let's see who sold the most. He's like, anybody that didn't sell your 10, you owe me, Miles. It was half the group didn't even bother to do 10. He's like, all right, who. Who did more than 15? There's three of us. So you asked the first person, you know, he's like, well, how many did you sell? And they're like, 15. How many? To the second person, 18. They're. Jimmy, how many do you sell? It was like, 157, dude. Like, it was just, like, a crazy number, right? Like, and to me, it was just fun. I'm like, dude, I can. I just crushed this. And I'll be honest, like, my junior and senior year, that coach gave me opportunities that I did not deserve. And I think he just saw that I had this fire, you know, I just. I always wanted to be successful. I wanted to have money. I wanted to do cool. I always wanted to be rich in my 20s and 30s so I could go see the world and do cool stuff, and not when I was in my 50s and 60s. So when I. I actually went on a Mormon mission when I was 19, back when I was still a member of that church. And so I went to Mexico for two years, and it just opened my eyes to this world, and I'm just like, oh, my gosh. Like, there's so much going on here, and it's such a gift that I got to do that. And. And so, yeah, when I got back, I was just, like, super hungry. And I did a few little businesses here and there. I did a. A business doing Christmas lights. I did a TV show. I did a meat business selling steak and chicken door to door. And all these things, like, were kind of monumental in helping me because I just was. You know, it's. Brandon. I think the. The biggest mistake that people make, whether they're young or old or whatever, is they're afraid to just take action. And I think in real estate investing, you see this all the time, right? And so for me, I was talking to Ed Mylett, was my one on one mentor last year. He came and spoke at my big event that I threw.
- [24:26]
A
That's awesome. I love Ed.
- [24:27]
C
We were talking on the stage, we did a little Q and A, and he. I asked him, I said, ed, you. You've literally interviewed the Top people on the planet. I mean, I would do my coaching calls. The call before me was Dak Prescott, quarterback of the Cowboys. The call after me is the lady running Germany, you know, and I sliding in here, in between here. And I asked him, I said, you've interviewed everybody. Like, what is it about the successful people that really makes them different? He said, jimmy, the only difference, the only one I can attribute to every single. The most successful people I've met is they have a beautiful, unique way to take action. Not needing to know if it's going to work. They're just willing to take that action and they're willing to fail. And as I was growing up, I looked back on that and I'm like, dude, I did this TV show that ultimately failed. I mean, we, I sold it for season two, but I ended up losing money. It's a long story. I did this meat company and I ended up franchising it. And my partner stole this money. I lost the money. My first round of real estate Investing was in 0506. It did not go well with the market.
- [25:24]
A
Great times. Yeah.
- [25:25]
C
I was getting my ass handed to me over and over again, you know, one thing after another. But the beauty of it was, every time I would do this stuff, people would come up and be like, oh, my gosh, it's so cool that you're doing this. It's so cool that you're trying. It's so cool you have your own business, you have your own TV show. So I was being rewarded for my failures. I was getting a lot of accolades for something that ultimately was failing over and over again. And I learned to fall in love with this process of failing. I just wasn't afraid to go for it. And so everything else I've done in my life has been because I literally had this gift of seeing failure not as a bad thing, but literally as the stepping stone to get me to whatever I was doing next. And so I kind of created this guy that just wasn't afraid to do anything. I mean, I've traveled the world, I've been to 114 countries, I've started a bunch of businesses. I've invested like a crazy man and just done a lot of fun. And so it's just, that's allowed me to do that because I've never been worried. You know, my worst case scenario is like, I. I'm a big Chris Farley fan. I'm like, you know, Tommy boys, like, I always got the meat lovers pizza in the trunk, man. I, I'm not worried to take a shot.
- [26:28]
A
Dude, I love it. Reminds me of Winston Churchill has that quote. I think it's like success. What is it success goes, is going from failure to failure without a loss of enthusiasm. It's like if you can just continually just lose, lose, lose, but you're still moving forward. That sounds like your story.
- [26:42]
C
Sarah Blakely in her book she talks about this her dad every day she came home, he, he would make her tell him one thing that she felt at that day and such a cool thing. And I just. She was the first self made billionaire woman in the United States of America. Like the, you know, it's just like such a powerful gift in that.
- [27:00]
A
Yeah, that's really cool.
- [27:01]
B
Yeah. On the mystery, the background of my, my phone. It's. It's just the words keep showing up and kind of what you just said is like every person that I've ever met is successful. I always try and connect the dots of like why are they successful? And I've met introverts that are crazy successful extroverts, people that have a really rigid schedule, people that don't have rigid schedules, PE people that came from nothing, people that came from rich parents. It's like there's no time together. The docs dots. Except, except for the fact that they keep showing up day after day after day after day. That's the only thing I found in successful people that that is a universal is they just show up.
- [27:38]
C
Amen.
- [27:40]
A
Do you think that, do you think that is trainable, like teachable or is that like, is that nature or nurture? You know, like I asked that from a standpoint. Yeah. Like as a parent, but also people listening to the show going, you know what? I have not been good at that about taking action despite not knowing the success rate. So what do you, what do you guys think?
- [27:57]
C
I absolutely think it's teachable. I actually asked Ed the same question, he said the same thing. And here's why I think it's teachable. Because what happens is if you're willing to take the action on little things, you get the reward. Like you get the little win or you get the confidence boost in trying. Right. Like I remember when I was in college, I just had this rule. We didn't have Instagram and all this stuff back then, not when I was in college. And so I just had a rule, if I saw an attractive woman, I had to approach her. Like I had three seconds to go talk to her. But and I'll be honest, when I first started doing it like 7 out of the 10 girls I talked to, probably said no. But guess what? If I talked to 10 girls a week, I had three dates a week. Like, I knew every cool girl in town. I knew every girl we're taking out because I was just willing to approach. But I was rewarded for the failure. Never. It never hit me. Like. And when I built my real estate business, I built it calling for sale by owners. And I knew If I made 30 calls, I was successful because 28 people told me to go fly a kite. But that MEANT I had two appointments every day, right? And that's 10 appointments a week. And I was crushing it. And so, like, I think you can learn it, because if you just teach, I think you have to get them to take those first actions. Like, I have a friend. He makes his kids, even if they're three or four years old, if they go out to dinner or go out to a restaurant, he makes them order for themselves, right? He makes them do that thing. And there's a little bit of a confidence boost every time. Confidence is just when we say we're going to do something and we do it or we accomplish something new. And we all of a sudden we realize, like, oh, I have, like, abilities here. Like, I have more skills or knowledge than I thought I had. And so I think you can teach it by just simply making them do little hard things with your children. And then over time, they build that confidence and they get the reward of doing it, so they want to do it more.
- [29:37]
A
That's beautiful, man. Well, hey, one thing we do on this show, it's a little different than most. A lot of shows out there is we give away all the profits from the show toward a charity of the guest choosing. So question for you, Jimmy, is where, where are we sending the money? Like, what breaks your heart? What do you care about in this world?
- [29:51]
C
Yeah, man, there's so many good charities out there. I've worked, like I said, with a lot of these different ones that, that were involved with or whatever. But, you know, I. I think for me, dude, make a wish. I freaking love them. I just, I'm. I'm an experienced guy. I'm all about, like, just creating experiences and memories. I, you know, and so for me, that's the charity I would love to. To. To send it to.
- [30:10]
A
That's awesome, man. I'm a huge fan of them, too. A couple years ago, I did a. This sounds so silly, maybe, but it was awesome. One of the kids going to make a wish, his wish was to come hang out in Maui with Brandon Turner. And so we, we spent a couple days just like surfing and swimming and turtle playing. It was awesome just to see like the, that program, how well it worked and how much they cared and like just made life better for those kids. It was, it was amazing. That's very cool. Yeah, we'll do that. Well, this week's episode is sponsored by First Deal.com. if you're new to real estate, you want to buy your first deal, go to first deal.com. get your first deal. So I know I'm fairly well off financially, right? But did you know I still house hack? Like that's right. I've got an extra a couple of units at my house here in Maui and I decided to actually rent one of them out because hey, it's like almost 2,000 bucks a month and I'm an investor, so why not? As you know, the first thing I did when I decided to rent that out, I went to turbotenant.com because there I can advertise the unit, screen for potential tenant, sign the state specific lease, get automatic rent payments set up, track my income and expenses, and even communicate with my new tenant via the app. It literally made the process so much easier. So whether you've got, you know, one unit or a ton of units, check out turbo tenant.com. i love it and I know you will too. Let them know I sent you.
- [31:27]
C
All right, moving on.
- [31:29]
A
We'll actually put a real ad probably in there, but moving on. All right, man. So speaking of, I guess, you know, getting into real estate, I want to go through that pre 2008 kind of phase for a minute there where you said like, yeah, it didn't go so well, I want to unpack a little bit. What were you doing? Do you remember your very first like real estate investment? What was it?
- [31:47]
C
Yeah, so my very first one, I, you know, I was 21 years old, I just moved to college and I just knew I had, I had a buddy that worked for a company that sold Robert Kiyosaki CDs and so he got me all those CDs. I got to listen to him in my car, which was such a gift at 21 years old, right. I'm listening to Rich Dad, Poor dad, the whole series. And so all I knew is I needed to have a cash flowing asset to pay for my car. And, and so I was going down there and rather than just renting, I decided to buy a condo. And my mom co signed. I was making good money selling steak and chicken door to door. And so I Got a condo and my. I rented out three rooms and basically lived for free while I was in college. That one went really well. That was. I bought that 1 in like 03 or 04. What happened after that is where I kind of started running into problems. And what happened was I had a very aggressive broker when I got my real estate license in 05. And he's like. Basically was just like, you can go buy anything with nothing down. You get a second loan, go buy everything, and you get a commission at closing. And this is how bad this was. But he's like, yeah, you just tell them how much commission you want when you put it under contract and you negotiate that into the deal. So you close for 20, you get a $20,000 check at closing with nothing down. And I'm like, wait, what? And so it. To me, it was like. And he's like, the real estate market has never gone down. You can totally do this over and over. And so I did it a few times, but I always, in the back of my mind, I was like, I remember those CDs I'd listened to. And I was like, they have to cash flow or else you're gonna get in trouble. That was the one thing I kind of kept in mind. And so anyway, long story short, I was doing Mike Ferry's coaching with real estate agents, who's kind of the goat. And thank God, in 2006, November of 2006, he. His event, he told all of us, he said, hey, this market's crashing. You need to sell all your real estate. Like, if you're in any property that does not cash flow, get rid of it. And I think I had 13 houses at the time. Dude, it's like a 24 year old. I was, you know, by all means rolling, but none of them were cash flow. And like two of them were. Cause I had a first and a second on almost everything. My little condo I bought the right way was still cash flowing. And I had like one other property doing well. And so I sold all but the two. But then I had a friend that was living in a place, I let him stay. And when the market actually collapsed, that dude quit paying me rent. I ended up having like six months with no rent coming in. And I was broke because all my investments I'd invested in the killer Williams office I was in as an owner. I invested in houses. And I had. My income was from real estate commission. So all of my money was tied to the real estate market and it was gone. And so I ended up getting stuck thank God I got rid of 11 of the 13 homes but the other two I got stuck with and I ended up upside down about $150,000. And if you remember, the banks were doing all these short sales and they did a deal with me. I'm the only one to this day that I this happened to. But they basically went through the whole short sale process and then at the end they say that you make too, you have to keep these loans. We'll give you a 0% loan but you have to pay it off still. And I just couldn't afford the mortgages otherwise I didn't want to foreclose and so I agreed to it. So I had about $150,000 debt with no houses, but it was a zero percent. So everything went towards the principal every month. So I'm making monthly payments to houses I no longer owned and just got my butt handed to me, man. And thank goodness though, after that I started flipping homes in like 2009. And two meth houses actually that we bought because you remediate it, you don't even have to disclose that. I think we bought the one house, it's a townhome in Utah for like $11,000, it's probably worth 450 today.
- [35:17]
A
Yeah.
- [35:18]
C
And bought another a house for like 120 that's probably worth 700 today. And it flipped them both, made about 100k on each one and got me out of my debt. But I remember it was, dude, it wasn't until I was at age 31 I finally got back to dead even. No bad debt, no real estate owned, but no bad debt. And then from that point I was like, hey, I'm gonna do this the right way. And that's when I spent like a year just studying everything I could about real estate investing. And then from that day forward I started building it back up again.
- [35:49]
B
That's amazing.
- [35:50]
C
Yeah.
- [35:51]
B
And were you primarily in that, that season or the last kind of season within real estate? Were you an agent or an investor or.
- [35:57]
A
Or both?
- [35:58]
C
Because it's more, more of an agent still, but also investor. So I own, to this day I own like 55 doors or so. So I would just sell a bunch of houses and then once I had 20% to put down on another cash flowing property, I'd buy it. I got a little conservative as you can imagine. I should have just been buying homes left and right. But I didn't know the market was going to bull run for 15 years. So yeah, I was a little jaded. But anyway, and So I. But I sold, you know, in my career, I sold as an agent. I mean, 2,500 homes and so sold a lot of houses. Ended up becoming. In 2019, I ended up becoming the number one agent in Utah. That was the year I sold that $32 million house you were speaking about. But. So I made most of my money from an agent, but I also had a flip business. And then I also was just buying and holding.
- [36:43]
B
So what is.
- [36:44]
C
Go ahead, go ahead.
- [36:45]
B
I. I'm just interested. So what does selling a $32 million home look like? I mean, how, how did you get that listing? How, like, was that. Was that.
- [36:54]
C
So I. Yeah, I mean, it's not that good of a story, to be honest. I represent the buyer. So I had. Well, it's actually a pretty good story. But so I had a friend, it was a dude in my town. He was pretty eccentric, but like, I had read a lot of books and I'd studied billionaires and they were always pretty eccentric. I mean, look at Elon Musk and these guys, they're just weird, right? So when I met this guy, he just sold his company for like 20, $50 million or something. And he was going to create this new company and he told me about it and it was combining transportation technology and it was like these electric diesel trucks. And my family was in diesel trucking. So I was like, kind of familiar. So it was like you have transportation technology and, and tech all. And like all these different things like colliding. And I'm like, damn, this is, this is going to work. Like this dude's going to make this thing happen. And he showed me a rendering of his truck and so I invested a half a million dollars. It was basically all my money. I was one of the seed round investors of this company and this dude was running this company. Long story short, the company was Nikola Motors. If you guys remember, the whole thing with Nicole. So this company at one point got worth over $30 billion. It was worth more than Ford. And I was again one of the seed round investors. And so the guy that launched the company was a friend of mine. I was in his wedding. It was him. So when Nikola went to the moon, his name's Trevor Milton and he bought, he just bought this ranch and this Paramount Mountains with a house on it, basically. And I, yeah, so I, I spent about 20 minutes on the deal. I mean, he found it himself and he included me because I was, you know, his first. One of his first investors. Well, it ended up the whole company ended up being Fraud. And he ended up he's going to prison and stuff. But I ended up losing. I ended up losing well that summer. So my shares were tied up too. So my shares at one point were worth over 32 million. It should have been more, but I didn't understand what I invested in, to be honest. It's a whole another thing where he kind of screwed me over. We're. We're definitely not friends at this, but there's a whole. There's a whole American greed. You know that TV show American Greed? There's a whole show interviews me about him and I. So if you want to watch it, go entertain yourself. But so I ended up losing in one day. When the Hindenburg report fell, I lost like $15 million in one day. You haven't lived until you've rode the Nicola motor roller coaster. I was literally waking up here. You know how hard it is to go sell houses, Brandon, or to get a listing, Cameron, if you're making or losing a million dollars every day. I woke up. I mean There was days, 2 million, 4 million. And by the time I could sell it, it was like December 7th was my day where my lockup was no longer in. I. I think my shares were still worth like 13 million. And I'm kind of like, okay, we're hanging on. And then GM pulled out of their deal with Nico the day before and I lost like $7 million the last day. So I ended up after taxes with. You know, I still did fine. But honestly I would have actually, I've done the math. I would have made more money. It was about a six year run. My money was in it. I would have actually made more money if I just invested in Tesla through the freaking. Then this crazy idea my buddy had. And so anyway, it was a wild one, man. But so I took all that money and bought houses with it. But yeah, it was. That's how I got the.
- [40:02]
B
The buyer going from $32 million down to a couple million bucks. Doesn't. Doesn't sound like a lot of fun, bro.
- [40:09]
C
It was like. It's. You know what? That was the gift of my life. Because that summer. So June 9th, I was actually doing the audiobook in LA. I was. I was reading the audiobook of my new book that had come out and the stock shot through the moon. I made almost 20 million bucks that day. And it was part of the. It was part of the COVID Robin Hood, all that stuff, you know.
- [40:27]
A
Yeah.
- [40:28]
C
And I'm just sitting there looking at my phone like this isn't Real and like it never felt real. It was just like a movie. But that summer I had about a four month window where I had 25 million bucks in my account. I just couldn't cash it out. And I got to have this beautiful gift where I got to say like, okay, money no longer matters. What do I want to do with the rest of my life? And, and the one thing I realized is I wanted to do more coaching and like more work towards like well, it's exactly what I do now and a little bit less real estate like day to day. And so once the money collapsed and I couldn't even buy the house I wanted by that point, you know, it was like pretty depressing. But the gift was that I realized I was already living this beautiful life I had. And if I'd made 30 million or even more as I could have if you know, I understood how the shares worked, that would have been the story of my life. And everybody, well, Jimmy got rich off that stupid scam, you know, Nikola thing. And so I was really grateful that like I ended up being and I was very clear on American grade. I'm like do not call me a victim. But you know, caught what it was, I could have had a lot more money than I did. But that's not my story and it was really beautiful because I would have probably never done this. Men's group we are the day. If I had gotten $30 million, I probably just wouldn't have, I would have just, you know, had to learn how to use that money investing. So yeah, man, it's crazy. I've had a little bit of a crazy life and stuff, but it's been fun.
- [41:47]
B
That's awesome.
- [41:48]
A
What do you, what do you invest in today? Like what's your, what's your wealth strategy if you have one today? What's that look like?
- [41:53]
C
Yeah, and I'm adamant about this so I'm going to like scream this from the rooftops because people know I invest in another tech company called Entrata Software that become a multi billion dollar company. Did really well as well, made seven figures on that investment. But dude, I've invested in like 35 private capital things and all but like three of them, you basically lose your money. I've invested in restaurants, lose my money. And it's. Dude, the problem is is nobody ever honors your money as much as you do. And a buddy said this to me and it was so genius. Brandon, he said this to me a year ago and I'm like, if this guy would have said this to me 20 years ago because I got jaded from the stock market when I was younger, only because I put a bunch of money in before my Mormon mission. I put it in in 2000 and came back after the dot com bubble burst and I gave him like $6,000, like my life savings and came back with like 2,000. And I had to pay the damn stock broker to get my money out, right? I'm like, what is going on here? And so I just hated stocks. I was just all in on real estate. But here's what I learned. Instead of doing private capital, like, if you're investing with somebody, you better damn well know what they're doing. Like, I would invest with you guys because you've done so much real estate. I wouldn't invest with you if you were doing an ice cream shop. But if you're doing real estate fund, hell yeah. Like, I'll give you my money. And all the funds I' done where the people, it's their expertise, like they've been doing it for 20 years, they crush. But every time I've tried to do something unique or fun or whatever, you end up losing your money. And the point of Mike, buddy, what he said to me, he goes, jimmy, if you just invest in index funds in the s and P500, it is the 500 best CEOs, CFOs, CTOs and managers in the world. And they have to disclose everything. It's all regulated. And you're going to give your money to your buddy doing a restaurant? What the hell is wrong with you? And so here's what I tell people.
- [43:33]
A
The great point.
- [43:34]
C
The thing that changed my life is when I was in 2010, I started putting 30 of every check I made into a separate bank. Because if I didn't see it in my account, I didn't spend it right. And it was pretty quickly. I was selling a lot of houses. So pretty quickly I'd get a lot of money and every time I got enough for 20 down, I'd buy another real estate property. And so I recommend doing that. You don't have to be that conservative. But I did it in a way where no matter what, I wasn't going to lose ever again. Like, I had been through the stress. So, like buying real estate. And then I take, I take every month, I take about 20% of my paycheck and I just put it into index funds, period. Just into the stock market. And dude, like this year I think I put in. You know, from what I put in, I think I almost made like 40% on those stocks. I mean it was like, it's crazy. And I, I still put about 10 into crypto or private funds and things like that. But all this money, I mean, I've lost millions investing in baseball card shops, restaurants, buddies, businesses. I had a company, I'll give you, I'm kind of rambling, but it's just, I'm so adamant about really good so into this because if somebody had told me this, if you just listen to this 10 minute segment and I promise you, like, listen, it's able to change your life. Put 30% into real estate, put 20% in the stock market, live on 50%. If you want to live on 40%, then you can put 10% into high risk stuff like crypto or like private capital. But if you just do that like over time, like you cannot lose. But I, I put, I put some money with a buddy's company. This is the story I was going to tell you. And it was 25 grand. It wasn't a ton, but whatever, it's still, you know, if I had to put that same 25 grand right now into the five stocks I was investing all my other money into, that 25 would be worth about 60 today. So I give him this money a few years ago and I called him last year for my K1, I'm doing my taxes. I said, hey man, I just need the K1 for the, for the company and this is a pretty good friend. He goes, oh yeah dude. I shut that down. I was like, oh cool. Like, thanks for the heads up, dude. Like nothing. Like no, sorry, no call to be like, I'm so sorry I lost your money. Like, hey man, I gave it all I had. He's like, oh yeah, I shut that down. Like, right on bro. And I just learned. I'm like, it's my own fault. Like I'm the one that gave these guys my money. He didn't know what the hell he was doing. He never owned a business as my own damn fault. And so I take responsibility. But I gave away millions and millions of dollars to my friends trying to make them successful or helping them with their business. And it was all just stupid. And so anyway, so I'm adamant now. Every single check, 20 of my income goes to the stock market, 30% goes into a fund. I buy real estate. I bought eight dupe or I bought eight fourplexes last year. You know, I just bought my house that I'm gonna live in and grow a family in today. It was almost a two million dollar home. So I put over a million down on that house. And so like this year I'm not really going crazy on the investment side, but that's what I'm buying, man, real estate. Cash flowing, real estate. And in the stock market, the index funds, that's. I'm just adamant about it.
- [46:25]
A
I love it, man. I think that's a great, it's a great. You know, we talked about, when I was on your show, we talked about how I make frameworks. Do you have a name for that idea? The 30, 20. Like you need to call that like the 30 10. The 302010 rule.
- [46:38]
C
Yeah, honestly, 10, high risk def. Sure. Shoot for the moon a little bit. Yeah, 20, the stock market, 30 real estate and 40% live off. And if you can be disciplined on that, you're going to be very wealthy.
- [46:49]
A
Yeah, the 40, 30, 2010 rule.
- [46:52]
C
Dude, I like it. You know, they'll call it the move, the first down method. Oh, there we go.
- [46:57]
A
There you go. First down. I'm just making that stuff works though. Makes people remember it. Hey, what about, you know, are you still an active real estate agent right now? Are you still buying and selling stuff for people?
- [47:08]
C
Yeah, so I have a real estate team. I have the world's greatest partner, man, he's so good. He's a horse. So we sold 270 homes last year. I just put a million and a half dollar home under contract yesterday. I've never seen it. I don't know what it is. I, I know it's in Heber City. That's all I know. So my team is awesome. I have a great assistant. I've had him for 15 years. And so he handles all that stuff. And so my clients still get an A plus experience. But I'm kind of just the face of it at this point. I really, I mean, I'm coaching over 500 guys and so, you know, I'm really focused on that side. It's a full time gig.
- [47:39]
A
Yeah, for sure. What does it take to be a. We'll call it, what does it take to be a millionaire real estate agent?
- [47:45]
C
All right, what's it take? If you want to make that? I can totally map this out for you guys. Okay, so two things. This is. And it's so much easier than people think, by the way. This whole concept of the teams and real estate teams. I was telling one of my guys, I'm like, why the hell is everyone joining a team? Like, what is wrong with you people? Like, go, just do your thing. Like, what do you do great in real estate? Go focus on that. So here's what I think. Every 40 deals you should have another team member. So until you're doing 40 deals, you should just be doing it yourself, like save the money. And you have to have a, a lead generating business augmented by social media. So what I mean by that is if you're not prospecting for two to three hours a day calling people, you know, calling some kind of lead flow that you, you know, you know how to get. For me, it was for sale by owners, expired listings. And then I just called people I knew and I just called people I knew all the day. And if you do that for three hours a day and then you hire an assistant. So my first great hire. Most people get a buyer's agent and they're start building these big teams, but you're giving half your commission away. And so my opinion, make a million dollars. And by the way, I was the first agent in my office to ever make a million in a year. And this is all I did. I had two people on my team, I had a great buyer's agent because every buyer that it was extra, I'd give to him. My assistant knew he was showing homes for me, it was part of his gig. But I gave him a percentage of every dollar I made. So he is the highest paid assistant. He made over 300 grand three years in a row like that.
- [49:01]
B
It's not bad assistant, but yeah, but.
- [49:03]
C
He was making a small portion of what I was making, so it was great. And he's a homebody. So I'm a traveler. I, I go over, I'll spend half the country out of the state. So my whole thing was like, dude, you're gonna write contracts if I call you at 9pm or whatever. I'll never make you work on Sundays. Because he's a religious guy and he just works really well, he loves it and he's making a fortune. And so you have a great hire that you pay well, that's very competent. Have them show homes for you and have them do everything. And then you have to see here's where agents get in trouble is they don't want to do the hard work so they do all this other stuff to waste their time. They'll do open houses and make flyers and you know, talk around the water cooler and participate in the office activity every damn week and all this stuff. I was just like, I'm a machine. I'm going to do only things I can. Everything I do is going to be making me money. I'm going to be Lead generating, I'm going to be going on appointments, I'm going to be building my sphere of influence, I'm going to be networking. And then that was it. And then you use social media. And the problem with social media, most people, they get on there, they don't have any direction with it. And so what I did is I said, I'm just going to make my social media the world's greatest billboard. It was like everything I put on social media is to show people that I'm a great agent. And I knew two ways people are going to use you as an agent if they trust you. And it's both of them are that if they trust that you know what you're doing and they trust that you're not going to screw them over. So I would show them who I was. That was just normal social media type stuff. And so then they trust you because they know you. And then I would always educate. I would talk about real estate deals. Just like what you did with bigger pockets. Brad. I'm sure you had a million deals flow to you because people are like, this guy knows real estate. And that's what I did, is I just broke deals down all the time and I'd show fun stuff. And so people just said, gol, this guy is a great realtor. And then I put a. I went and got my master's in real estate development from Arizona State because that made me stand out even more. Then I wrote a book where I interviewed the top 100 real estate agents in the country. And it's called the Next Wave of Influence in Real Estate. The only reason I did it, because who's the expert in real estate? It's the guy interviewing the 100 best agents. That guy knows more than everybody. And so it was literally just a way for me, like if you Google today. Brandon, I was really good at marketing too. I would just basically, you have to let people know that you're the best at what you're doing. And here's the beauty of it is I really did know that I was the best. When I sat down with you, I was 100% convinced that I was your best option to buy or sell your home. And so when I looked you in the eyes and I said, look, do you think I can sell your house? They'd look at me back and say, yeah, I do. I said, great, let's sign the contract. Let me go to work for you. And I knew it. And I would get the damn thing done. And you know, and I just. My clothes was Simple. It was like, have you ever just met somebody that just knows how to get stuff done? And they're like, yeah. I was like, I'm that guy, and I can't put this on a spreadsheet. I can't explain to you why I'm the best, but I can tell you this. There's a reason I've sold 350 homes this year, because nobody works harder than I do. And I will just get the ball down the field. Like, shit's gonna come up in this transaction that we have no idea. But when it does, I can promise you one thing. I'm the dude that comes up with solutions, and I'm gonna get your deal closed. And here's 200 past clients. If you want to call them, go ahead and ask them how their experience went. And I had a 98 closing grade, so that was. I don't even know what. I'm still rambling, but that's. That's how you make a million dollars a year in real estate.
- [52:09]
B
So do you still. Cause I follow you on Instagram, but that's more around the men's stuff and. Weird. Do you have a. A Realtor page as well? Or have you kind of more from promoting for lead gen on your Instagram to your men's group?
- [52:25]
C
Yeah, no, I mean, I've. To be honest, it's funny, because I had to make a decision, like, do I try to market both of these things? And I just made a decision that I'm just going to market the men's group. It's so fulfilling. It's so impactful. So I'm all in on We Are the they, and it cost me business for sure. It's costing me probably a million bucks a year not to be the real estate guy on social media anymore. But I just made that decision. So people that know me well still call me, but I'm not getting. I mean, my income has dropped every year. I've done. Weird that they. My real estate agent income has dropped in half. So, you know, it's. And I'm okay with that. I just. I. I love what I'm doing. It's literally my dream job right now, so love that.
- [53:02]
A
How about this? If I want to be a real estate agent and I've never sold a single deal ever, I got no past history. I don't know what I'm doing. I'm like. Like, you know, there's a lot of them.
- [53:11]
C
Yeah.
- [53:11]
A
What should I do right now? Like, what's the first step that you would send me As a brand new real estate agent so I can start making real money.
- [53:17]
C
Dude, I love you asked me that because you'll love this idea, Brandon. My next thing I'm going to do after we are, the day when if this ever, I just get tired of doing it or whatever.
- [53:24]
A
Yeah.
- [53:24]
C
Is I'm gonna go all in on real estate. I'm gonna find a rookie, a newbie that's brand new with their license. I'm gonna make a TV show. We're gonna have a crew follow us for a year. It's gonna be called million dollar rookie. And I'm gonna teach this dude how to make a million dollars his first year. And we're gonna do it. I love it. And so here's the formula. I mean, I, by the way, people are like, I get what you're giving this way nobody is gonna do it because people don't like hard work.
- [53:44]
A
Nobody does anything. Yeah, you give away every piece of.
- [53:45]
C
Yeah, I'll give away everything. Nobody's doing it. I used to have people shout at me literally twice a week calling for sale by owners and be like, I can't believe. Aren't you gonna get competition? I'm like, they just saw me do something that was miserable looking to them. Nobody wants to do this. I love it because I'm a, you know, a little bit psycho. But. So here's what, here's the, here's the whole thing is the first thing you got to do is you've got to set up your business, your database. So in day one, you're writing down every single person that you follow on social media, every person in your phone, and you're putting in one of three categories. Either your A group, your B group, or your C group. Your A group are people that, they would never not use you to buy real estate. They would, they would rather not buy the property than see you cut out of the deal. That's how close your relationship is. Right. When you start out, you might have four of those people. I had eight when I started. When I stopped my full time real estate business, I had 250. And you'll probably sell a deal, a deal a year to each person in that group. Group B is people that you're close with. They're your friends. A lot of times they're your family. They're going to use you for real estate if you do a good job marketing to them. Right. But they're not actively looking for deals. If they could cut you out of the deal and save the commission, they might like whatever but they're. These are people you're comfortable calling about real estate. And then group C is everyone else. And group A, you're going to call them once a month. Group B, you're going to call them once a quarter. Group C, you're going to call them once a year. In the meantime, you're going to have 33 pieces of marketing that you're going to send out to them throughout the year to all of them. And so, like, it's going to get to the point where they're like, I had friends calling me dude, and they're like, dude, if you call me one more time about real estate, or if I have to hear about real estate one more time from you, they're like, you're my agent. I'm going to use you. But stop calling me. I'm like, that's fair. But the point of it was, is that's how you. I would do it. And then you just work the system. And so I would probably be going to a networking event at least. The whole point is to get as many people from C to B, as many from B to A, and then build A as big as I can, and then just call those people once a month. And if you do that, like, you don't. The average commission right now is $15,000. You don't have to sell that many deals before you make it a million bucks. I guarantee you, if you get a hundred people in that A group, you're making a million dollars. There's no doubt. So my whole goal would to create as much value for those people. And I would be obsessed with creating value for people in the A and B group any way I could to make their life better. I'd throw a monthly event party. I do that anyway. I do these giant events. I would be taking them to lunch twice a day. I'd probably be doing lunches. I'd be doing networking every night. I'd either be throwing a poker game, a couple's dinner party, a Super bowl party. I'd be making shit up. We'd have Monday Night Football night, you name it, whatever. It's just an excuse to get as many people together as I can. And I'd tell everybody, all right, next time you're bringing two friends, they're like, all right, we're do a business networking night. We're going to get 100 guys from around the state. Everybody's going to come. I'm going to serve you guys dinner. We're going to share our businesses, what we're doing. For referrals. I do this with my coaching group. It's how I know but. And I would just be the guy that was putting everybody together and it doesn't take long before everyone goes, I really like this guy. I'm definitely using him to buy my house. And so that's what I would do.
- [56:39]
A
Dude, that's so good. So good. Last question.
- [56:42]
C
I got on the agent million dollars. If you do that, zero chance you're not making a million bucks.
- [56:45]
A
Oh, beautiful. So the related question, but last one on the agent thing for me, should people still become a real estate agent in 2025? Like is that still a viable way like to grow your business and grow wealth or would you advise people to go elsewhere?
- [56:58]
C
Yeah, but here's the thing. You're going up against somebody like me, you can't be part time, right? Like, and here's what I would always say. If you can't honestly sit down in front of your client and say I'm the best choice and let me tell you why, then you're a liar. Like I couldn't honestly sit down with somebody and have them try to hire me if I was half assing it. If I wasn't their best option, if I didn't have the right team to work with them, like I just would feel guilty. And so for me, if you are going to give it your all and you're going to really become an expert and you're going to become their best option, then yeah, go into real estate. But if it you're gonna any half measure to do this. To me, it's just out of integrity to like sit down and tell someone to hire me when I know damn well the other guy can do it better than me. But there's, oh yeah, there's so much opportunity in real estate, dude. Like there's people that you don't have to be that smart. You just have to be consistent. You just got to show up every day and do your job and you'll make 2, 300 grand a year in real estate.
- [57:51]
B
You know, I think that's the exact way that I feel about we, I flip houses. That's kind of our. But you don't have to be smart. You don't have like you just have to. One, you have to do it full time because if you're not doing it full time, there's guys like me that'll beat you. And then two, you have to be consistent. It's this. And just do the same things over. Are you making your calls? Are you reaching out connectors. Are you going to meetups? Are you talking to real estate agents? See if they have pocket listings or withheld. It's like, are you doing this every single day? And then you cannot lose. You said this earlier where it's like, I knew that if I called 30 people, I'd get two people that would say, hey, like, that's like the same way to find leads. And people just are not willing to put in the work. And it boggles my mind because they complain about not making enough money and. And it really is easy. It really is easy.
- [58:36]
C
It's just.
- [58:36]
B
You haven't put in the work to make.
- [58:38]
C
Well, it's. It's simple. It's not easy. And that's the problem.
- [58:41]
B
Yes, it's simple. It's in. Incredibly simple. The hard work is the hard part, but they're just not willing to do that.
- [58:47]
C
Yeah.
- [58:47]
A
When I'm. When I'm coaching people, anytime I, like, sit down and talk with people, whether it's, like, friends or family or actual, like, you know, people in a group of mine, it's like, I love asking the question, what would make success inevitable? Even if it's unreasonable? Like, just, like, hypothetically, what would be inevitable? And it's like, okay, well, I guess, you know, let's say it was a real estate agent. Well, I guess if I, you know, talk to a hundred people every single day on the phone, I'd probably be inevitably successful. Like, all right, is that unreasonable? Yes. Okay, well, let's back into. Maybe back into a number or maybe just change your, like, belief on what's reasonable, you know, like, and almost every time I do that practice in my own life and with other people, you find out really easily, like, very, very quickly, it's not unreasonable to be successful. There's a few things you got to do, and you do them consistently, persistently, with intensity, and you. You got it. And so, yeah, I love that question of what would make something like success inevitable? And then just go do that.
- [59:42]
C
I love that. I love that question. I have a question. Anytime I get stuck on something, I literally just ask myself, what would a crazy person do? Like, what would somebody just have that's just unreasonable do in this situation? And it gets me out of the situation almost every time. Like. Yeah, it's a beautiful question.
- [59:57]
A
Yeah. Have you read that book Unreasonable Hospitality?
- [60:00]
C
Yeah, it's about the. The. It's not the Four Seasons. It's.
- [60:04]
A
Yeah, but it's the. Yeah, whatever it's called.
- [60:05]
C
Yeah, yeah, yeah. Anyway, I think so. But, yeah, whatever.
- [60:09]
A
It is like that fancy. Yeah. New York restaurant or whatever. But yeah, super good. In terms of like, how do you. Yeah. How do you be unreasonable in your service and how you approach people? And it's a good question. Like, yeah, what is? What is. Yeah, maybe we need to redefine reasonable. It's like, well, I mean, I got a lot of stuff to do. I got Instagram and Tick Tock, I gotta scroll that a couple hours a day. And like, oh, you know, the Bachelor's got a new season coming out. So like, it's not reasonable to assume I can make a hundred phone calls in a day.
- [60:32]
C
And it's like, well, and the beauty is like, when you've done it too, like, you guys appreciate this. It just opens up your whole world because you're like, dude, I know. Like, I'm the asset. Like, if I ever need to, I just hit go and this thing's gonna happen. Like, I'm no longer afraid. I'm not afraid to invest. I'm not afraid to take chances. I'm not afraid of failing because I know that I can just work my ass and get out of the situation no matter how bad it gets. So anyway, so I have a question.
- [60:56]
B
For you just around building your team. Because like what you said is, is true. Like, you're the asset. So how do you build a team that are a bunch of use? Because I, that I found. That's what's the hardest part to find, is if I'm trying to get out of it. Because I bought a lot of house. I was buying over 100 houses a year and it was just me. And it was done through purely hard work, networking, working 16 hour days. And I was like, I kind of want to move to Maui and enjoy the Maui weather and build my team to do that while I'm in Maui. And it's hard to find those people that are willing to do that. And so how have you done that?
- [61:38]
C
Well, a couple things. Like, one is I never had a huge team because I hate talking people into going to work every day. Like, I, I just don't want to do that. And so I call it a ninja team. I just got talented people and then I made an unreasonable offer they couldn't deny. So for my assistant, he made a percentage of everything I made. Nobody could. He's the best. Like, this dude is a horse. He's the most. He cares more about me than I care about me. Like, this dude is amazing in every way. Like, if I die, he has all the codes to everything. And I'm glad. Go take all my money, like, whatever. But the point of that is, is, like, he was. I treated him very well. I gave him the things that were most important. Nights he's at home, he never misses a soccer game. He never misses anything important with his kids during the day. And he gets Sundays off. Like, that was what he needed. Right? But he's willing to do anything beyond that for me. And he. I pay him really well. And then I found just. I found a great partner, real estate partner. And here's where most people get in trouble. They're like, all right, well, it's my real estate team. You're coming on it. So any deals that I give you will split 50, 50. But any deals that you do, we' 60, 40 or 75, 25. Here's what I said. I said, bro, I'm not going to work on your deals. I'm going to do with your deals. I need somebody to take my deals. That's really good. And this guy is the. He sells 270 homes a year. Dude, by himself, basically. Like, this guy's a machine. I said, I just need somebody to take care of my clients. So if you look great. And he's so honest, like, he never misses. Like, I never have to worry if he's trying to skim or anything. But I just say to him, I said, look, dude, I'm going to give you the. My deals, my clients, and we'll split it 50, 50. You keep a hundred percent of your deals. Like, work your butt off. And this is what no other agent does. This is what I did. It's why I was able to step away from and still make a lot of money doing this. So he literally, he'll send me an email every month and just shows all the deals that it closed and how much money I made. I'm making 20 to 80 grand a month still in real estate. Just because he's closing all my deals. I just needed somebody that was good, that was as good as me to take the client. So when they work with him, they go, that guy's amazing. Thank you. And I'm not greedy about it. I let him. I mean, he. There's zero reason for him not to work with me. It's just additional work and additional income that he gets. Whereas most people would try to be taken. He wouldn't work. If I even wanted 10 of his deals, he'd be gone. But I just. From day one, I said, you take your deals. I just need someone to help me with mine. And that I think has made all the difference of why I have such a good team. But I'm just. I'm very generous and with. And I just. I just found a way to make it so that they would have no reason to leave. Like, he would. Why would he leave? He. I pay for half the marketing. He only gets upside for me, and he keeps 100 of his own deals.
- [64:06]
B
Yeah, it's awesome.
- [64:08]
A
I think it just leans into the unreasonable hospitality stuff, but unreasonable with your. Your team, unreasonable with the people around you. Like, that's crazy that you would do that, but it works. And say you get the best people, they're going to work with you, and they're going to stick with you for years and years, and people are like, oh, that's. You know, it's unreasonable. Yep, it is. And that's why. That's why you're winning. So I love it. Hey, I want to take a hard right here and go back to a topic we. We touched on at the beginning of the show. I want to know your thoughts on Andrew Tate and, like, the red pill stuff. Like, where do. Where do you think that fits in? Why is it here? What is it for those who don't know, like, who. You know, who. Who understand. Like, can we talk about that topic a little bit? I'm curious of your thoughts on it.
- [64:46]
C
Yeah. I mean, you've got what's called, like, the manosphere or whatever, right? It's like, guys that are talking about masculinity and men's health and all these different things. And so, you know the problem? What? Anytime the pendulum swings too far. I'm actually doing a podcast this week about why so many young men are going to the far right. And so it's because what happened was. And Kevin o' Leary spoke really well about this, about his own son, and there's a few other people. Bill Mars actually talked about this really well, but it became so insane to just be able to be a man. And kids know, like, we have these natural instincts, like, if we can't talk about things that are like, we know we're not racist, but you keep telling me I'm racist, and then you keep telling me I'm misogynist, but I honor women every single day. Like, I am. Absolutely do. But they kept on pushing this agenda so far down our throats that ultimately the pendulum is going to swing back. And so what happened with Andrew Tate is he was the first one that said, enough's enough, and he started saying just enough things correctly, because 90% of what he says is really good. And he's right, and he's like, go, piss off. And the most attractive state for a man to be in is 100% authentically himself, unapologetically. And so it's why Trump's so successful. It's why Andrew Tate so successful, because when you're truly, unapologetically you, it's very attractive to other men. And so what you end up doing is he basically was the first guy to just be completely unapologetically and say, no, screw this. Now, as time went on, it came out like, oh, he made his money by kind of, like, tricking these girls into being webcam girls and some really misogynistic things and some kind of. Some toxic, you know, behaviors and some of these kinds of things. And so I think Andrew Tate is always going to be limited because he doesn't have quite the filter of that. Most people need to, like, be able to say, this is somebody worth following. Right. Like, every time I want to share something of his, I don't, because I'm like, no, I still stand for, like, honoring women and these things. And he's just said too many things that don't really work. But you see, right now, Dan Bilzerian's really come out a lot of stuff about Israel. He's going nuts about it, and he's getting a lot of traction because there's a lot of the truth to certain things he's saying. But then there's like, the 10 or 20. You're like, oh, boy, I wouldn't say that. You know, so there's a lot of this out there. And men are attracted to the unapologeticness. That's what's attracting the Mandre Tate. That's what's attracting them to Dan Balzerian. They're attracted to a dude that just says, I'm gonna be a man, and I'm not gonna apologize for it. I'm gonna just be me. And that is very much what I think has caused the up, up tick in those people being so popular.
- [67:17]
B
But do you think with, like, Andrew Tate and Dan Bazerian, they're both notorious for not treating women correctly and for the most part, correct. Saying some pretty outlandish things, doing outlandish things, like who. I guess what I'm trying to ask is who is the leading voice that you would tell people, hey, this is somebody that we can look up to. That is not.
- [67:41]
C
I'll tell you who it. No, I'll tell you who it is. And it's like, We've missed the mark with this. This is where I love, like, Brandon, what you're doing. It's dads, it's dudes that show up every single day, and they're just like, I'm here. I'm taking care of my family. I've got the weight of the world on my shoulders and I'm stepping up and I'm showing up every single day. So I just. I've started sharing stories like that more and more on my podcast. I just had a dude on the other day. He was a pizza delivery guy. And I just literally found this guy. He's in Indiana. I saw his story and I'm like, I just need to interview this man. And he saw a house on fire and he ran in. He rescued five children that were sleeping. Well, he rescued the first four, gets them out, and then we gets him outside. He says, is everybody out? They said, no, our baby sister's inside. So he runs in the smoke, can't see. He ends up in the hospital for two weeks. He had to jump through the window from the second floor. Smoke problems, the whole thing. He rescued this whole family. Like, complete stranger. I share his story because that's who I look up. I actually look up to my brothers and my brother in laws. These dudes. My brother. I got a brother dude. My brother Dale. He's raised the best kids and the best family. And he's. He's just doing life right. He really is. I'm so proud of him. And it's like I get all this attention because I'm loud and I'm on the Internet and I'm like, known, right? And I've. I'm like, I do as many things right as I can, but I am not for everybody. I'll say that I'm 43 and single. Like, there's plenty of people that you should be looking up to more than me. I'll be the first one to say that. And I will teach you how to be the best version of yourself. But it is not. No part of this is be like me. I. That's the whole secret to my entire program, is every guy in the program knows that. But, like, I look at him and I'm like, this is who people should be aspiring to be. Like, I. My assistant, the one I was just telling you about, he never misses a game. He never misses an important moment for his family. He shows up every day. He loves me in ways that I don't even love myself. It's just like, these are the guys that we need to keep talking about. We need to keep promoting, because these are the guys to look up to. But it's not. There's not one guy, because no masculine man that truly is honoring his family and God would put himself on that platform. And so it's like, there's a level of, like, it almost doesn't work. But what we can do is more and more just honor these men and always talk about them and. And more and more. Like, I think my group, I've got 300 dads that I'm just so damn proud of. These are dudes that show up in up every day, and they're doing the work and they're working hard to be better version of their family, you know, and to help their families. And so those are the people we need to prop up.
- [70:04]
A
Dude, that's so good. It's really, really good. It was also super insightful. I mean, like, the thought that, like, men, I mean, and just people in general are just attracted to people that. Would you say unapologetically, whoever they are.
- [70:15]
C
Yeah, just unapologetically themselves.
- [70:17]
A
It's like that. That's the best description I've ever heard of now. Like. Like, I'm why people like Donald Trump. I mean, like, why do I. I like him in a lot of ways. Why do I like him?
- [70:26]
C
And I don't.
- [70:27]
A
I can't explain it because he's a terrible human being probably. Like, maybe he's got good qualities, but he's got some terrible qualities that I. But why do I like him? Why does everyone like him? Generally speaking, most people like it.
- [70:38]
C
Why? Because we're tired of being told that we're not this or we need to be this. I need to be that. And he's like, go piss yourself. Like, no, like, this is the way it's going to be. That's how I've been honest. The best example of it is Jesus. Like, Jesus could be a G. Like, if you were. If you stepped out of line, Jesus wasn't having it, you know, like, that thing was him, and he didn't give a crap what you thought. Like, he was the first example of it.
- [71:00]
A
Yeah, it's true. It's like people are attracted to that because it's just like, I want to be more like that. I mean, I think that's sometimes about, like, guys I can follow, you know, whether it's Jocko or David Goggins. And, you know, Ed, my lead is a good example. It's like, I look up to those guys a lot. And one of the Reasons why is because they're just so darn unapologetically themselves, and they just don't care. I mean, David Goggins being an extreme example, but, like, Ed told me, I don't want to be them.
- [71:21]
C
Ed told me one time when I was coaching with him, he goes, jimmy, you don't want to be the next David Goggins. He goes, hell, David Goggins doesn't want to be David Goggins.
- [71:29]
A
No, I don't. I don't think he does.
- [71:31]
C
Yeah.
- [71:32]
B
Hey, and I want to apologize. I. You guys probably heard my FaceTime going off.
- [71:35]
A
My.
- [71:36]
B
My wife is at the doctor because we're pregnant with kids, so. Yeah.
- [71:41]
C
Congrats, man.
- [71:42]
B
Thank you. And she.
- [71:44]
A
Do you pick up on that, Kids?
- [71:45]
B
Twins. Twins, yeah, twins.
- [71:47]
C
Awesome.
- [71:48]
B
Super cool, man. So talking about all this dad stuff gets me. Gets me pumped up, because I wholeheartedly agree with you that I think that dads are the most important person in the world. And. And you can see that. I mean, there's so many just studies out there that will show that, like, having a dad and a dad that is there and that is around and is present, I mean, it's. It will change the world. And we've done a really bad job in the United States of not promoting.
- [72:17]
C
Yeah. I mean, if you're. If you ever need to decide what side to take on something, like, who's for families, who's for strong dads, strong moms, like, that really is like. All great societies had strong families and strong communities. You know, we used to raise each other with each other's families and the strongest communities. To this day, you know, Latino familiars do it very well, and. So not familiar. My Spanish coming out over there. And Polynesian families do it really well. They. They've. They've still have, like, the uncles and the aunts, so they're very involved. You know, they all care so much about each other, and that really is what creates the strongest societies. Yeah. All right, dude.
- [72:57]
A
Well, we gotta start moving towards the end. We've covered a lot of stuff today. We could keep talking, and we'll have to do a part two at some point, but let's go to what we call the three, two, one, pivot. This is the idea of your life's going one direction. Something gets in there and makes you pivot, change direction in a more positive way. So let's start with three books that have changed the direction of your life.
- [73:16]
C
Yeah, there's one book called the Way the Superior Man. I'm sure you've heard of it by David. Just. It's. I make all men read it before as soon as they join my program. There's another one called the Masculine in Relationship that is amazing. It really talks about how to show up correctly in a relationship for a man. And then if I were to put a third one in there, one that really changed my life, is called the Anatomy of Peace. It's from the Arbinger Institute. And they put out this book. And it was at a time when I hadn't talked to my father in two and a half years. And I read that book, and it really just talks about. I mean, just. Just a tiny little summary of it. It's basically like we have not experienced anybody else's life. So any judgment we put on that isn't fair to that person, and our only job is to love and not judge the situation that we will understand because we just didn't live that life. And after I read that, I made peace with my father again. And we haven't had a single fight in 16 years and been really beautiful. And so that's a book I strongly recommend to anybody that is looking for forgiveness or to give forgiveness to anybody else.
- [74:19]
B
That's awesome. Two pivot people who are two people that have changed the direction of your life.
- [74:25]
C
Yeah. You know, the first coach I ever hired, it was just such a pivotal move. My first six months in real estate, I sold three homes. I hired this coach, Mike Ferry. I love this man to this day. He's so funny. He's just still cranking at 80 years old. But just the principles that he taught and the things that he said in my next six months. I entered that year as the rookie of the year in the Western United states. I sold 60 homes. And it was because what he taught me, he just changed my whole life, my whole trajectory, my whole mindset. Taught me to listen to Earl Nightingale and Jim Rohn and all these guys and just changed everything for me. And then the second person I would say, probably Ed Mylett, when I, you know, met him and started coaching with him, he has a way. He does this thing where he says, let me tell you about you. And he tells you things about you you already know that are true. But when he says it, it's so empowering. And the best leaders, all they're doing is giving you a sense of confidence in yourself that you don't have already for yourself. Or they're helping you just be a better leader to others. And. And Ed was so good at just helping me have this unwavering belief in myself and what I was doing. And so I'd put him as the second person.
- [75:30]
B
Good.
- [75:31]
A
What about a quote? A quote that's changed your life or you live by?
- [75:35]
C
Yeah. So the quote on my book again, it's. My book is called B1 but it comes from the Marcus earliest quote. Waste no more time arguing about what a good man should be. Be one. And I just love that quote because it's so simple. Right? It's just like just do the right thing. Just be a good person. If you pee on the seat, wipe it off. If you got something to throw away, find it in a waste basket. Like if you see somebody that needs help, go help them. Like it really is that simple. And so that's why I love that quote so much.
- [76:02]
A
Oh, I've never heard that quote before. I love that.
- [76:04]
C
So good, man.
- [76:05]
A
Yeah, dude, that's so good.
- [76:07]
B
Awesome.
- [76:08]
A
Amazing. Perfect.
- [76:09]
B
We're going to move into our next section which is past, present, future. So we're going to look at your past. What would, if you could go back and talk to 20 year old Jimmy, what would you tell him? What advice would you give them?
- [76:20]
C
Don't sell any of your real estate. That's the only thing.
- [76:22]
A
Me too.
- [76:24]
C
No, you know, and the truth is, man, I've. I think that all of life is so awesome. Like the, the good, the bad. I wouldn't tell him anything because this mess that has become my life is so damn beautiful to me. And it's not perfect, it's far from it. And there's things that I'm just like, wow, if I'd have done that better. But I love that. That's all part of my human experience. And so I wouldn't say a word to him.
- [76:47]
B
Dude, I love that. That's especially how you just be referring to life as this beautiful mess because that's what it is. And when I mean that, like I.
- [76:56]
C
Don'T just say that like I TR. The beauty and the mess. Like when bad things happen, I'm like, this is amazing. I'm going to have such a story to tell. Like let's figure this one out, you know, and it just is, it's all part of it. Like what a great thing to be sad and know that you loved at that level or to, you know, whatever, I mean just whatever thing. It's just, it's all part of it. Love that.
- [77:15]
A
What about in the present? Something recently or that you're currently doing a new habit routine. A trait could be an action or a. Could be a Purchase something that's made your life better.
- [77:23]
C
Yeah, you know, I wanted to get into a routine of waking up and going for a walk at 7 o' clock every morning. But it's really hard for me to just get up every morning at 7:00'. Clock. I'm not a morning person. So what I do is I have a different guy that I coach. You could do this with friends or just get one person, but I, I. So of these 300 dudes in my leadership program, a different one sets an appointment every day and there's a different guy at my door. Every morning at 7am we go for a 45 minute walk and just talk. And it's really so amazing. It's the most life changing thing I've ever done. Yeah, dude.
- [77:53]
A
So are the Met your men's stuff? I. Is that local or is that online or up to 300?
- [77:58]
C
Half are in state, half or out. So if they're within an hour. So like the guy today, he drove an hour to come and meet with me and usually they're within 15 or 20 minutes where I live in Utah, but if not, we'll do a phone call. So I go for the walk while I'm on the phone with them.
- [78:10]
A
Sure, yeah, I've been doing a ton of that lately. Just like every time I have a phone call, I just go and walk.
- [78:14]
C
You're in Hawaii, bro. I never stop. It's great if I was there.
- [78:18]
A
Yeah, it's pretty wonderful.
- [78:21]
B
Brilliant idea. Brilliant idea. And then the last question, and we're talking to somebody other the other day and he talked about how he wrote his eulogy like one once, once a year. And that's kind of the, the last question is like, what do you want your legacy to be? Or what do you want people to say when you die about you? Jimmy?
- [78:39]
C
You know, I think as much as anything as I. It's the quote from Braveheart, right? Like every man dies. Not every man really lives. I want people to just be like, you know what dude? That dude left it all out there. That guy, that guy lived. And I think, you know, again, that's the life I've lived to this point. But I think more than anything, just that guy lived a full experience life. If I die tomorrow, know, it's like that dude did a lot of life. That dude lived a lot of life. That's. I think that as much as anything, man, it's. Well, I came up. So at that Tony Robbins event, I'll give you guys my life, my mission statement for my life. Because it kind of sums it up, but it's. The purpose of my life is to share my tremendous love with all of God's children, bringing happiness to others through my playful soul and by being an example of living an extraordinary life. That's my purpose. I read it every day. I have that memorized. Like, that's. That's what I live for, and that's what I'd like to be known for.
- [79:29]
B
It's amazing.
- [79:29]
A
I'm gonna go to a date with destiny here at the end of the year. So.
- [79:32]
C
Money. Yeah.
- [79:33]
A
Yeah. My first Tony Robbins.
- [79:34]
C
You come up with your own mission statement. So I'm in.
- [79:36]
B
Brandon, I'm coming with you.
- [79:38]
A
Come on with, man. It's gonna be great. All right, dude, let's close things up and let's wrap it up. Two final questions. First one for me is, what are you excited about in your life right now that's coming up? Like, what. What are you looking forward to?
- [79:49]
C
Yeah, I. I do these adventure trips with my guys, and I'm taking 50 dudes to run with the bulls in Spain this year. And so, yeah, we did. We did it once before, and it's just trip of a lifetime, and so really looking forward to that. I got another trip taking them to New Zealand, and so that's what I'm looking forward to the most.
- [80:05]
B
And very cool. That's awesome. And where can people find you at, Jimmy?
- [80:08]
C
Yeah, best thing is, Mr. Jimmy Rex is my Instagram, and I put all my stuff through there. All my podcasts I put out. Anytime I'm doing anything with my program, put it all out there. So Mr. Jimmy Rex on Instagram is the best place to follow me and. Yeah, appreciate it.
- [80:23]
A
Love it.
- [80:23]
C
Amazing.
- [80:24]
A
Thank you so much, Jimmy. We'll see you. See you around, man.
- [80:27]
C
Awesome.
- [80:28]
A
Thank you.
- [80:28]
C
Look forward to connecting some more, Brandon. Thanks, Grandmond.
- [80:31]
A
Hey, thanks for tuning in to another episode of the Better Life podcast. I hope you enjoyed this show and got some valuable insights to help you lead a better life for you and your family. Now, hey, if you found value in this episode, please consider subscribing here to our YouTube channel and let me know in the comments down below what you thought out of this episode. And your feedback actually helps us improve the show and reach more people with that message of living that better life. So be sure to subscribe so you never miss an episode. And hey, before I go, you know, this show and this channel is all about the habits, actions, beliefs, and strategies that give you a better life. But in case you're interested and you want to know my opinion on what it takes to live not just the better life, but the best life ever from, like a spiritual and faith standpoint.
- [81:13]
C
Standpoint?
- [81:13]
A
Check out abetterlife.com bestlife. Thank you again for listening and watching. We'll see you next time on the Better Life podcast.