Falls City Beer is one of America’s most historic breweries — founded in 1905, it was once a top-five beer brand nationwide, went dormant for decades, and has now been reborn with a fresh vision for the modern craft market.

In this episode of The Beverage Biz Podcast, host Steve sits down with Jason Wade, President of Falls City Beer and partner at Ness Ventures, to talk about:

🍺 The legacy of Falls City and its 120th anniversary

🍺 How a failed “Billy Beer” experiment turned into a comeback story

🍺 Nostalgia, brand equity, and even a Falls City tattoo

🍺 Lessons from Jason’s time at Papa John’s and how they translate to craft beer

🍺 Why community partnerships (soccer clubs, nonprofits, ballparks) are the secret to staying relevant

🍺 The future of craft beer, distribution, and navigating industry challenges

Whether you’re a brewer, a marketer, or just a beer fan, you’ll love this mix of history, business insights, and stories from the world of Falls City.

👉 Learn more about Falls City Beer: https://fallscitybeer.com

👉 Connect with Jason Wade on LinkedIn: linkedin.com/in/jasonawade

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