AI flagged a deal structure problem. A room full of experienced BHPH dealers confirmed it. And one member changed a pricing approach they'd held onto for years — maybe their whole career.

In this episode of the BHPH Morning Show, Jim & Michelle Rhoads take you inside a real V8 Dealer Group conversation where AI-powered report card analysis sparked one of the most impactful peer discussions we've seen. You'll hear how the data started it, how the group deepened it, and why the story doesn't end here — we're tracking the outcome together.

If you want to see what AI actually looks like inside a dealer coaching group, this is the episode.

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📅 Live Friday at 11:45 EDT

Find the BHPH Morning Show on Video (Live or Archived)

Find the BHPH Morning Show LIVE on YouTube, LinkedIn and Facebook every Mon, Wed, & Fri at 11am eastern where we (Jim and Michelle Rhoads along with featured guests) talk #buyherepayhere #bhph #subprime #automotive #finance #ethics #whitehatway #customerretention #customerengagement #marketing and much more!

We are pleased to use our sometimes-scratchy morning voices to speak up on behalf of BHPH Dealers. Don't forget to LIKE the videos and SUBSCRIBE to The Octane Group channel. Also, please add your comments or questions right here in the BHPH Institute.