Dealers say it every day: “These leads are junk.” But what if that conclusion is costing more than it’s solving?

In this episode, Jim sits down with Anamaria Beck of Digital Attention Online to take a hard look at where lead quality actually breaks down. Is the problem really the leads—or is it how they’re handled, followed up, and measured once they hit the store?

This conversation moves past surface-level complaints and into the mechanics: response time, process discipline, expectations, and how marketing and operations often fall out of sync. If you’ve felt the frustration of low conversion and wasted ad spend, this episode will challenge you to rethink what’s really happening between the click and the close.

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We are pleased to use our sometimes-scratchy morning voices to speak up on behalf of BHPH Dealers. Don't forget to LIKE the videos and SUBSCRIBE to The Octane Group channel. Also, please add your comments or questions right here in the BHPH Institute.

Junk Leads or Broken Systems? What Dealers Might Be Missing