We found ourselves in the crosshairs of someone's controversy in the BHPH/LHPH vendor world about "suitcasing" — the practice of pitching business at industry events without paying for a booth (not our situation). It's easy to write this off as vendor drama that doesn't touch you as a dealer. It's actually part of a much bigger conversation.

Every accusation like this is really a question about whose interests are being served. Jim and Michelle Rhoads break down what's actually at stake for dealers when vendors jockey for exclusivity instead of collaborate — and why White Hat Way has built its entire model around working with other partners in the space, not against them, because that's what actually serves dealers.

If you've ever wondered why some vendors seem territorial about "their" events, "their" data, or "their" dealers — and what that territorial instinct costs you as the dealer trying to run a better business — this episode is for you.

Find the BHPH Morning Show on Video (Live or Archived)

Find the BHPH Morning Show LIVE on YouTube, LinkedIn and Facebook every Mon, Wed, & Fri at 11am eastern where we (Jim and Michelle Rhoads along with featured guests) talk #buyherepayhere #bhph #subprime #automotive #finance #ethics #whitehatway #customerretention #customerengagement #marketing and much more!

We are pleased to use our sometimes-scratchy morning voices to speak up on behalf of BHPH Dealers. Don't forget to LIKE the videos and SUBSCRIBE to The Octane Group channel. Also, please add your comments or questions right here in the BHPH Institute.