Every dealer's got a spreadsheet full of straight lines — KPIs, ratios, reports that tell you exactly where you stand. But there's a whole other side of the business that refuses to sit in a column: trust, culture, the way your customers actually feel about walking through your door. We call those the squiggly lines.

This Sunday, Jim and Michelle grab the metaphorical pulpit (relax, no collection plate) to preach a little gospel on the stuff that doesn't show up on a report card but shapes whether your dealership thrives or just survives. Expect a genuine case for why the intangibles deserve as much attention as the numbers.

No sermon notes required. Just bring an open mind and maybe a cup of coffee.

Find the BHPH Morning Show on Video (Live or Archived)

Find the BHPH Morning Show LIVE on YouTube, LinkedIn and Facebook every Mon, Wed, & Fri at 11am eastern where we (Jim and Michelle Rhoads along with featured guests) talk #buyherepayhere #bhph #subprime #automotive #finance #ethics #whitehatway #customerretention #customerengagement #marketing and much more!

We are pleased to use our sometimes-scratchy morning voices to speak up on behalf of BHPH Dealers. Don't forget to LIKE the videos and SUBSCRIBE to The Octane Group channel. Also, please add your comments or questions right here in the BHPH Institute.