Check out host Bidemi Ologunde's new show: The Work Ethic Podcast, available on Spotify and Apple Podcasts.

Email: bidemiologunde@gmail.com

In this episode, host Bidemi Ologunde sits down with entrepreneur Latifa Seini to explore the journey behind Lembrih, a platform rooted in African creativity, ethical commerce, and community impact. Drawing from her West African background and founder experience, Latifa reflects on what inspired her to build beyond traditional marketplaces, how she uses social media and digital tools to grow visibility and trust, and what it means to create a business with both cultural and economic purpose. How do you turn heritage into innovation? What does it take to build technology that truly serves artisans and small brands? And how can founders balance ambition, identity, and impact while building for the future?

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