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- [00:00]
A
When you're a solopreneur, you need it more than anybody. You need it the most, you know, because what scales a business is when you start doing partnerships.
- [00:11]
B
Yes.
- [00:12]
A
So you might want to have PR for partnerships to find that, like people go out, they're a solopreneur and they go networking to look for a customer. You should never network to look for a customer or not never. But your goal of networking is to find partners, to find people who will endorse you to a million others or 100 others type thing. I think every, every small business should be doing PR or considering PR at some level. If you don't have someone in your life whose goal is to make you successful other than yourself, then you're going to struggle. You know, you want as many people in your life wanting you to be successful as possible. Today the tables are turned. Now it's me in the hot seat. Sabrina Starker. She's a superstar tennis player turned entrepreneur. She's built 2 comma PR to be a global phenomenon. Now we're going to do it. Sabrina stalker. I would definitely if I was a young person now learn how to buy a business and learn how you can actually go and buy it for no money down. When people say, oh, you can't be rich and happy, what a lot. That's the dumbest thing ever.
- [01:18]
B
Brad, welcome to the show. Thank you so much. I've been really fascinated by your journey because I used to not really believe in coaches because I didn't really understand why I needed a coach. And I've gotten to the age where now I feel like I do need a coach and a mentor. Where do I start to look?
- [01:36]
A
Well, okay, so let's first of all understand why coaching is important. And especially as you're younger. I mean, the first job you get really should be about what can you learn more than what can you earn.
- [01:53]
B
Yes.
- [01:53]
A
Like, if you have your first two or three jobs learning from great mentors and if you don't have a great mentor, move on from that job. Like, if you're not learning anything in your job and you're just making money, then move on. You're not setting yourself up for a career or your own business at some point. So having having someone that's been there before save you from making the mistakes is is first thing. Like, you know, hey, yeah, yeah, I see what you. Yeah, yeah. But let's just go back over here sort of thing.
- [02:24]
B
Because the mistakes I've had great mentors. When I've, like, I learned the company I Learned what they did and then went to go do myself in a different way. But how do I find now mentors that have like been there, done it in my kind of industry?
- [02:39]
A
Well, if, if to get a mentor is different to a coach, like a mentor is someone who is, you know, an experienced. They've. And it's sort of an informal relationship, if that makes sense. And often people will ask me to mentor them and I'll say no until, you know, I've only in a good mood today.
- [02:58]
B
Brad, will you mentor me, please?
- [03:01]
A
No. The reality of my world is that coaching is what I do.
- [03:06]
B
Yes.
- [03:07]
A
And coaching is a more formalized way of mentoring. It's an agreement where someone says, will you help me be successful? And if you're not, if you don't have someone in your life whose goal is to make you successful other than yourself, then you're going to struggle. You know, you want as many people in your life wanting you to be successful as possible. And if one of them is someone that you're paying to do that, you know, why do I pay a guy to come to my house and make me work out? Well, because I know if I didn't pay him I would, I'd probably, I still would work out, but not as hard, not as much. There's no accountability to it sort of thing. I think that accountability to your goals is a real reason for coaching. And what I mean by that is firstly you need accountability to set goals. Like most people might set a few goals. But if you've got a good coach, you've got health goals, you've got relationship goals, you've got travel goals, you've got wealth goals, you got income goals. Do you know what I mean? Like a good coach will get you to look at the whole picture and set goals in different areas. Now why do you want goals? So you know what to learn. I think most people's biggest challenge is they set goals and they then think, well, how do I do that?
- [04:28]
B
So one really interesting part of that is being a woman and you know.
- [04:32]
A
I don't have much experience. I do have four daughters. So.
- [04:35]
B
Yeah, you have four daughters and you have a beautiful wife. And being a woman trying to run a business, I've definitely had ups and downs. So when I was younger it was kind of, you know, I was an entrepreneur before it was cool to be an entrepreneur. And I got told a lot of the time you're very young to start a business. Now you've got 16 year old tick Tock has started businesses which is Great. But now I'm getting to the other stage where I'm ready to have kids. I'm excited to have kids and having to sort my business out in the sense that when I do, then I'm not going to be, you know, it's not going to completely shut down or I'm not going to feel that much space.
- [05:10]
A
You can build it to be what you want it to be.
- [05:13]
B
Yes.
- [05:13]
A
It doesn't have to be.
- [05:14]
B
I'm very conflicted some days and, like, ready to, you know, scouts were unicorn. Other days I'm like, no, this is great where I am.
- [05:23]
A
When you look at what is it that you want? That's the challenge. You haven't yet decided what it is that you want for this phase of life. You know, when, when my. One of my daughters came to me and she said at school, they're asking them, you know, what do you want to be? And I had to reframe it for her and say, can. It's not about what do you want to be or what do you want to do for your life. It's about what are some things you want to try. What most people don't understand is you're going to have somewhere, at least six careers in your lifetime. I'd say you can have six different things that you do during your life. And so one career will lead to the next and will lead to the next sort of thing. So.
- [06:05]
B
But what happens in three years time when I'm on a farm, I've got, you know, a couple of kids. Five.
- [06:10]
A
That's what.
- [06:12]
B
And then in the next room, I'm like building my own little.
- [06:14]
A
Great. They have the farmhouse as a company.
- [06:18]
B
Dinner in two years time, you know.
- [06:20]
A
But this is, this is the challenge of doing what you want versus what other people or what you think other people or changing the Persona from.
- [06:30]
B
Yeah, I. I'm just enthusiastic about different areas.
- [06:34]
A
Correct. And you can be enthusiastic and you can do multiple things. No one can tell you you can't be a mom and a successful businesswoman. And, and, and I think we get too much of the or in our life of you got to do this or this. No, when people say, oh, you can't be rich and happy, what a lot. That's the dumbest thing ever. You.
- [06:57]
B
Well, this I'd agree with.
- [06:58]
A
Yeah, you can be this and this and this and this. Now there's sacrifices by doing all of those things too, you know, by me still being so passionate about helping business people that I fly around the world and do events like this. One, I get to miss a few things with my kids and some days it's good that my kids miss me for some period of time. You know, the old absence makes the heart grow fonder, is still real when I come home. The hugs I get when I come home are bigger than the hugs I would get if they were just came home from school every day and saw me there at the house. So there's a trade off, but that doesn't mean you can't do those multiple things.
- [07:44]
B
Interesting from a PR perspective because most people when they're first hearing about something, they'll maybe note like two or three things. So for example, oh, she was a tennis player and she runs a PR company and she's on the Apprentice. That's like three different things. But when you continually add different facets and say, actually share this company, this company, she does this and this and this. How do you share that in terms of your personal brand? I, I have a couple of theories but. So it doesn't overwhelm someone, but actually you are able to share different things you're interested in.
- [08:13]
A
Well, I mean, you know, straight blunt for you. You don't build a personal brand right now. You don't post anywhere near enough to build a personal brand.
- [08:23]
B
You don't have to listen to Gary Vee. I'm going to have to change that.
- [08:26]
A
So if you wanted to build your personal brand, then you would have a community around you. And that's the thing, your community, your followers, the people that like and share your thing. What you're building on social media is a community and you determine what type of community you want to build. Do you want to build a community that like, let's say for five years on TikTok someone was doing their recipes and then they decided, you know what, I'm going to start sharing with everyone my passion for drumming. Well, that community has no interest in that. You're probably going to need to build a different community to support you. Now if you want to just dump the cooking community, okay, well dump the cooking community and go and build the different one. But your personal brand is kind of different to that. It's how people get to know you. So the fact that you have multiple companies that you've invested in, multiple things that you do highlights more of the entrepreneurial nature of who you are. But if you're not sharing that and building a community that supports you in that, I think the other thing that a lot of people make the mistake of is their social media is just way too douchy and braggy. It's like, look at me on a boat or look at me doing it. Like, okay, the, the look at me has got to stop at some point. You know, know you've, you've got to add value to the world with what you're doing in social media. So, you know, if you are the PR person and that's what you want to be known for, then, okay, start helping everyone do better pr. Start being the voice of how you do pr. Like, most companies have no idea how to do PR and how to get themselves mentioned or do that sort of thing. Like, they don't even know how to fill in a website to do a press release sort of thing, what should be written in it. So there's a lot of that where you can say, this is what I want to be. But social media is entertain, educate, or emote emotion, right? So you got to bring one of those three things or preferably bring all three things to your post so that it is there. It's adding value, it's entertaining, and it's bringing up some emotion in people.
- [10:52]
B
Now a bit of a taboo subject. I'm writing a book at the moment around how women can work according to their hormones. Have you ever thought about that as a concept?
- [11:04]
A
No, I've never thought about how women can work according to their hormones. I'm sure that, like, you know, when, when you look at how people do things, learning about yourself is one of the most important things you can do. So if you create that book, fantastic. But also then create a survey or a profiling tool where someone can learn about themselves. You know, I think that if, if you help people learn about themselves, they love your stuff even more. If they're learning about something, it's one thing, but learning about yourself is more important. So great idea for a book if people can use it to learn about them and about how they can be better at what they do and have a. Achieve more of their dreams and goals because of that sort of thing. You know, every time you write a book, it's got to solve a problem. What is the problem that that book is solving? And so a lot of people write books to teach things, but not to solve a problem. And so whenever I write, it's the goal is to solve a problem. You know, I'm, I'm currently putting a book, it's called the Exponential CEO. And the problem is that businesses stop growing and they can't scale. And so if I can solve the problem of educating people how to exponentially grow a business, Then I help sort of thing. There's a problem with people that become the CEO of their own business or someone else's business and don't know what they're doing. And so if I help solve the problem of becoming a great CEO, then I solve the problem. So what is the book? What is the problem the book's going to solve? And I think you'll win from there.
- [12:53]
B
Amazing. Now, one of the things that's really.
- [12:55]
A
By the way, why is it a taboo subject?
- [12:58]
B
Well, I think at the moment, I.
- [13:00]
A
Think more no such thing as a taboo subject anymore.
- [13:03]
B
Have you met the British culture?
- [13:05]
A
Have you met Tick Tock? Have you met Instagram? Have you met YouTube? There's no such thing. Thing is a taboo subject.
- [13:12]
B
I just thought I'd like, you know, heads up before I start.
- [13:15]
A
I was the old one here.
- [13:17]
B
So another really interesting conversation right now is friendship groups. And I have so many of. I've been away from the UK for a long time. I've just come back and I've been. I have so many friends. But leaving the UK now for different very reasons. A lot to do with tax, a lot to do with sunshine.
- [13:36]
A
Lack of sunshine.
- [13:37]
B
Lack of sunshine. The politics, the economy, crime, et. There's two thoughts of mind. One is actually no, I'm really inspired and I love talking to amazing people. Go there and go be in that network. The other side of me is actually if everyone's leaving, that's leaving a huge opportunity here to be that person, to create a purpose. What's your thoughts?
- [13:59]
A
Well, first of all, let's start with friendship. Okay, friendship. My definition of it is a friend is someone who you chose to be in your life. Okay. You chose that. What a friend does is they reach out and they show up. Two things I've told all my kids that if, if you want to be a great friend, you reach out and you show up. They're the two things you do. And that just picking up a phone all the time is really important. Zooming even to the point where I literally have my phone, remind me to do this, because otherwise, yeah, you'll forget. If there's a friend you haven't spoken to in a month and it becomes three months and then it becomes four. It's like, yeah, just who are the ones you want to speak to every month? Set a reminder. Who are the people you got to speak to every week? Set a reminder. And it's, it's important to do that. Friendships take work. They really do. And, and I, someone recently said something like, I'M not going to reach out to anyone who doesn't reach out to me. Well, you're going to get freaking lonely freaking fast. You know, I pride my wife and I pride ourselves on being connected. So we. I've seen some friends that. They're like, can you believe they went out together without me? What do you mean? Well, I introduced them and they went out together without me. Shut up. You're an idiot. If you're not happy that two of your friends are happy because they met each other and they're doing a thing, you should be excited that you made that relationship happen. And you should be happy about that fact. Because guaranteed, when they're together, they're talking about you, saying good things about you because you introduce them sort of thing. So friendship groups, though, take work and someone has to be the organizer. Now, I will admit the women are far better at that than men. Far better at that.
- [15:50]
B
Very good. I have some amazing girl groups that.
- [15:53]
A
We cultivate, and there is a lunch organizer or two in every one of those groups. And they are the glue that holds that group together. And I think that if more people decided in life to become the glue that holds people together, then you would have a better life. I'll tell you about an interesting study they did in high schools. They went through the high school looking for the most popular person. And the way they studied it is they said, everyone. Here's a list of everyone here. Who do you like? Right. And so everyone had to go through and tick the people they like. The most popular person in the school every time was the one who actually ticked that they liked the most people. So if I like more people, I'm more popular.
- [16:38]
B
That's really interesting. I never. Chick flicks say otherwise.
- [16:42]
A
Yeah. Oh, the chick flicks are like, they're designed to make you feel bad about yourself. Let's be blunt about that. You know, feel bad about yourself, so you have to buy this new hair product. Feel bad about yourself, so you have to buy this new.
- [16:54]
B
I think the hair product looks great on you, Brad.
- [16:57]
A
Yeah, I'm really great with. My hair product is called a hat. But when you think about friendship groups and holding them together, now we have the challenge of holding them together on an international scale. You know, and that is a big part of the thing. So now it's not just organizing lunches. It's like organizing trips. It's organizing get togethers. It's. And having important moments. But it's also understanding that other people have lives. It's easy when you're in your teens and early twenties and you don't have that responsibility factor. And you know, I love it when my friends who have one kid tell me they're busy. It's like, really? You're busy with one? Okay, fantastic. His five over here.
- [17:43]
B
No, but when you get to five, they start looking after each other.
- [17:46]
A
To a degree. Yeah, to a degree.
- [17:49]
B
My theory, this is my hope. I'll let you know in 10 years time.
- [17:52]
A
Oh, look, I, I've got advice. When I was young and I've taken it as, you know, have as many kids as you can afford, your life will be far grander and their life is better having more people around them sort of thing. And. But that being said, five is enough. Thank you very much. I'm done. You know. But when you talk about. So then that goes to your second question. The level of opportunity in the UK right now based on people leaving. You got two main opportunities happening in the UK right now. Number one, baby boomers who own the businesses are retiring. So retiring means those businesses will either be up for sale or be shut down. And therefore there's customers that need to find somewhere else to buy. I would definitely, if I was a young person now, learn how to buy a business and learn how you can actually go and buy it for no money down.
- [18:47]
B
Is there anyone in particular? So for example, Cody Sanchez, that you would say it's worth studying for?
- [18:55]
A
There's a bunch, but you know, I, I've taught it for many years. You can read it in my book Billionaire in Training. But I think that there's so much free right now out there that you could spend. All you got to do is spend 10 minutes and ask. Chat GPT. Who's the best person to start a few.
- [19:14]
B
Good.
- [19:14]
A
Yeah. Who are the top five that I could start with? Well, just start with me.
- [19:17]
B
Okay.
- [19:18]
A
And if you do enough searches on me, other stuff will start showing up. If you watch enough of my YouTube, you know, it starts suggesting others that.
- [19:26]
B
By September I will have studied already your book then exit.
- [19:30]
A
So that opportunity is a massive one right now. The second.
- [19:34]
B
Is that also because. Is there not also the opportunity of taking baby boom businesses which have got a successful customer base, which then I guess buying into that business, rejuvenating that business with AI, keeping customer relationships and.
- [19:47]
A
Then sending it on, but rejuvenating it with more than just AI, rejuvenating it with more socials, rejuvenating it with all of the young ideas that. And this is why I employ a lot of young people, because you have Crazy stupid ideas.
- [20:01]
B
What specific businesses would you say the opportunities in the UK right now?
- [20:06]
A
My favorite types of businesses are three types. Number one, must do type businesses. So you've got to get pest spray done. You've got to get your business, your office cleaned, you know, the things that have to be done and they're usually just a, you know, they're a thing that people have a budget for already and know they have to buy. All you have to do is convince them to buy from you instead of someone else.
- [20:36]
B
For example, a pool cleaning company, got.
- [20:39]
A
To get your pool clean or you got to do it yourself type thing, you know, so there's the must do type factors that, that are, are a big part of it rather than the.
- [20:49]
B
Nice to haves because then they're already incorporated into the budget. So therefore there's an already allocated budget.
- [20:53]
A
You don't have to convince them. See if it's a nice to have, you've got to convince them to buy it and convince them to buy it from you. Yeah, it's easier to just convince people to buy it from you than have to convince them to buy it. The second type of business I'd look for is a done for you business. We've seen laziness get higher and higher and busyness get higher and higher. So anything where it can be done for you. So for example, your existing business, pr people don't want to learn pr, they just want to go, oh, you know what you're doing great, can you do that for me? You know, housekeeping, lawn mowing, people just don't do those things anymore. Cooking anything where you do it for someone. And this is where like even software businesses, I see people go out and they want to do a software and I say, whoa, let's not ever sell the software, let's use the software and do the service for people rather than just selling the software. You know, for example, one of my marketing agencies, we developed an AI platform that creates people's social media from one 20 minute video. We create all of their social media for the entire week, plus their email, plus their blog post. It's all created, right? We could just sell subscriptions to the, to the service and people could buy it and do it themselves. And then they've got a poster instead we build a whole team of VAs. We do it in the background, we do it for you. Now instead of charging 30 or 70 or whatever for a monthly subscription, we're charging 1500 to 5 grand for a service. Doing all of these things for you with A lot more margin than, than that. The third is anything that is subscription or retainer based. So if, if I was going into the cheese business, I wouldn't just try open a cheese store. I'd open a cheese of the month club.
- [22:56]
B
I would join your cheese of the month club with a combination wine.
- [22:59]
A
A lot of people have would join a cheese of the month club. But you, you understand that it doesn't matter what business it is. Like you mentioned, you know, cleaning business. You don't sell pool cleaning one at a time, you sell it on a retainer. I come every month and I bill you every single month. Businesses that have an every month and every week and every whatever, they are great businesses.
- [23:23]
B
So moving on to that. Most companies, smaller companies don't always need PR because they need PR when they're launching something.
- [23:32]
A
I, I disagree. Everyone needs PR all the time.
- [23:35]
B
They do.
- [23:36]
A
How are you getting your web traffic up if you're not? PR is a massively important part of just your web traffic and your searchability. The algorithms, if the algorithms see the backlinks from all of those PR campaigns like one post on any, and I'm not going to name any platforms because I don't want to endorse any of them. But you might name a platform that you love, but one post on that platform that might have me listed on 200 media sites with links back to my website that all of a sudden has just given Google enough reason to believe in me sort of thing and gives them. So I'm getting much more Google ranking because of pr. I don't agree that people don't need pr.
- [24:22]
B
Small, small, small companies.
- [24:24]
A
When you're solopreneurs, when you're a solopreneur, you need it more than anybody. You need it the most, you know, because what scales a business is when you start doing partnerships.
- [24:37]
B
Yes.
- [24:37]
A
So you might want to have PR for partnerships to find that like people go out, they're a solopreneur and they go networking to look for a customer. You should never network to look for a customer or not never. But your goal of networking is to find partners, to find people who will endorse you to a million others or a hundred others type thing. I think every, every small business should be doing PR or considering PR at some level. Even if it is just a subscription to give me an app that you say is good or a site that you say, harry, help reporter, help a reporter out. Well that's a free one.
- [25:13]
B
Even so there is a, they've, they've rebranded there's all side of things going on.
- [25:17]
A
They're going to charge me money to do it. But they do charge any of those PR sites where it will release my press to, you know, and have me listed on 100 or a thousand, I think, databases. Yeah.
- [25:32]
B
What's really interesting is now that we're able to create the PR so that it starts actually ranking in ChatGPT. So for example, if we syndicate to Bing, because that's where ChatGPT is based out, we're actually getting clients show up as that person. And it's been incredible for whoever's showing up. And it's absolutely dismay to the competition.
- [25:53]
A
Well, I don't think people understand who owns ChatGPT.
- [25:56]
B
I don't think anyone does. But we do know that Bing helps.
- [26:00]
A
Well, we know this little company called Microsoft. Right. And we know that they have an investor level. So would they want Bing to grow? Yes, they want Bing to grow. So now you have to use Bing the same as you have to use Google.
- [26:15]
B
Yes.
- [26:15]
A
So that you get found. But also if you think about the searches people are doing, that they would do in Google, that they've moved to ChatGPT. They're using ChatGPT for more brainstorming stuff rather than just, hey, what is this? That's a Google question. Chat GPT is, you know, as you just said, you know, who are the best people to. Because if you go to Google and I type in who are the best people for this, I'm going to find someone's article on it.
- [26:45]
B
Correct.
- [26:46]
A
Right now, Google's gradually changing to do more of an AI up front. But if I do it in Chat GPT, it goes to the whole Internet, reads a thousand articles and then gives me its, its list sort of thing. But yes, the need for Bing today is massive. People are not using Bing, they need to be using Bing. So that GPT gets some. Get some traffic, get some more traffic, more backlinks. Well, hey there and thanks for listening. I've noticed that 78% of you are brand new, which means you haven't hit the subscribe button yet. By subscribing, you help us bring on even better guests, better quality content, and serve you better with even more podcasts. So please hit that subscribe button. It only takes a second. It makes a huge difference. If you support us, we're going to support your success and help you achieve big success together.
- [27:39]
B
So one idea I have is I own the Domain PR launch AI and the idea is to help companies be able to launch whatever they're doing. Using PR with the acceleration of AI, right. Reduces costs. We have thousands of case studies that we can plug in. This is something we're building out.
- [27:55]
A
How can I launch first build a community. So go out and tell the world that I'm considering launching this thing. If it's of interest to you, let me know and, and do a thing. And what the, the easiest way to have them let you know is create like a, not a survey, but just a page where they can go and put their interest in and, and you might ask them 10 questions about it. You know, what would you pay for this? How would you use it, what would you use it for? And so your goal over a period of a month or so or two months is just to get 100 or a thousand people to say, hey, that sounds like something that's interesting. And when you launch it, let me know, right? So you're pre launching the thing to these people. You haven't even written it yet, right? You haven't written, done the software, you haven't done anything. Then what you do is you go back to that group and you just say, hey, by the way, we're looking to put out an angel investor. And actually you might even put it on the survey. If we do angel investors for this, would you be interested? And so maybe out of your thousand people, a hundred tick the box that say, yes, I'd be interested in an angel investor. So then you run an angel investor meeting and you get the hundred people along. You might have to do two or three meetings to get them all. There you go. You put your pitch deck out there and you bring on enough angels to fund the operation. Casey, you're crowdfunding by doing it. You could go to the crowdfunding sites, but they're going to take a percentage. So it's easier to just go to your network and release that. This is something you're thinking of. Build the database of potentials. Then you bring your crowdfunding group in. Then you have them send it out to their network saying, hey, with, we're looking to invest in this, would you be interested in a product like this? So you go from a thousand potential interested to 5, 10,000 potential interested customers. You've got the money, so go write the code and then you Launch. You've got 5,10,000 initial customers to go to, but you launch to only. You say, we're only allowing a hundred customers in the beginning or 1,000 customers in the beginning. On our beta launch, if you want to be on the beta, sign up here like and we're going to launch beta on this date and the first hundred in are the ones that get it. That's how you start a business.
- [30:20]
B
Great. Now for that. How would I get the first initial kind of community of pr?
- [30:27]
A
Through your friends and your current network.
- [30:29]
B
Okay.
- [30:30]
A
Okay. Just go through your current network, talk to people about it.
- [30:33]
B
You've got a couple out my mailing.
- [30:35]
A
List, so you've got a couple of months to do it. Right. Or a month. Give yourself the time to get to the number that you want, set a goal, you know, 500 or a thousand or 100 potential investors and just go for it. You know, if everywhere you went, you were talking with people about PR launch AI, then you would have had like it from the moment you registered. How long did you register the domain name? How long ago?
- [31:04]
B
A month.
- [31:04]
A
Right. So in that month, if you had been talking to every single person about it, you would have probably had 100, 200 people on your list.
- [31:12]
B
Will you join my list?
- [31:14]
A
Possibly.
- [31:16]
B
I'm going to get more ev, number one.
- [31:19]
A
But. But this is the point, though. It's not about me, it's about you doing this. Yes, I know, but yeah, I would definitely look at it as a product if it was doing it for us and saved us money and time and energy that were already paying someone to do. If it was doing what the subscription sites do for me, but better then absolutely, we'd look at that.
- [31:41]
B
If you were to start a business today and you have 90 days, what would that business be?
- [31:45]
A
If I had 90 days to start a business?
- [31:48]
B
Yes.
- [31:50]
A
I wouldn't start when I'd go and buy one.
- [31:51]
B
You go and buy one?
- [31:52]
A
Yeah. See, the hardest part of starting a business is you've got to go and buy all the customers.
- [31:59]
B
Yes.
- [31:59]
A
You got to do all of the marketing to get all the customers. If I go and buy a company that already has a whole bunch of customers, I'm buying the customers cheaper than I would if I had to do marketing for a startup.
- [32:11]
B
Really excites me is the idea of being able to buy and flip a company in the sense that you're buying something because possibly, as you said earlier, baby boomer is they love their company, they love their passion, they want it to go someone who cares.
- [32:24]
A
They want to retire, but they want.
- [32:25]
B
To retire and they'd like a payout because they worked hard, they've got a customer base who we'd hope are very happy. They've got a team. And using different principles, pr, marketing, branding, socials, AI, you can just accelerate what's happening and then you put it in charge.
- [32:41]
A
That's what I've done most of my life. I buy companies that are underperforming or these days, mostly what I do is I buy a company that's performing very, very well, but it's only in one city. So if I find a company, and the last one I did, I just sold out of it is commercial cleaning. Phenomenal business, but only one site. And so they had a great marketing strategy, great sales strategy, and so took that business, expanded to hundreds and hundreds of sites. Hey, presto, it's, you know, Ray Kroc did it with McDonald's. That's all he did. He found this business that the McDonald brothers built and said, this is a great business. I wonder how many sites we can put this in around the world. And, you know, now what, 50 or 30,000. Many dang McDonald's there are in the world. So I look for good companies that I can take into other markets is what I'm looking for. But yeah, if I was back at. When I was young, I found companies that were for sale with an owner that had a reason to sell faster than other people do. Retirement, health, moving. They have a reason to sell. Right. And so I would make them an offer. They said, listen, I. I know you want this much money for it. I don't have that much money. But what I would like to do is buy your company and pay you over time. And so it takes a lot to learn how to exactly do that. But that's in essence what I would do. And not all the time, but some of the time. About one in ten of them would say, well, let's do that. And so I get the money, I get the business with no money down, I take it over, I'm running it. It's already got customers. I'm saving some money because I'm putting my, you know, I'm working lots of hours because that's what it takes to get things off the ground. And I'd build the business, and over a period of anywhere from six weeks to 12 months, I'd build it up and then I'd sell it, you know. And so today I do that mostly with companies that I find are already running well and invest my time and energy to help them do very, very well. And then everybody wins.
- [34:53]
B
Well, in six months time or year, hopefully six months, we'll sit down together and I'll let you know how my first movement of acquiring my own company is brilliant. Thank you.
- [35:03]
A
Brad. You've been listening to the Big success podcast with the number one business coach in the world, Brad and Sugars. To learn more about how to achieve business and personal success, as well as how to level up or listen to past episodes, visit www.bradshugars.com.