B (2:24)

Yeah, it's definitely the case. So when we look at what's next, you're famous for predicting.

A (2:29)

Yeah.

B (2:31)

Where do you see social going? Where do you see one thing we.

A (2:34)

Didn'T touch on today? Cause once I saw how many B2B marketers were in there. But live social shopping, the QVC Ification of social media is so real, one.

B (2:45)

Of our clients here built their business from a little store to tens of millions of pounds by live shopping every week.

A (2:53)

What happened in China 10 years ago is now happening for the rest of the world. TikTok shop. There's an app called Whatnot that is getting very big. An independent. I can't imagine meta and YouTube and Twitter sitting on the sidelines. If you sell something, sneakers, perfume, ties, gummy bears, you need to start looking at live social shopping. I think it's going to be next. YouTube. Yeah.

B (3:20)

Where is it going?

A (3:21)

I believe YouTube is, in a lot of ways, YouTube is the most important platform. It's different, it's not sure, short form content. Obviously there are shorts, but look, Mr. Beast is the guy and that's his domain. You know, it is a place I can't imagine people not investing in because for long form content, an hour, 30 minutes, this 10, 15, 20 minutes, it's a, it's a requirement, it's. I think it will only continue to get bigger.

B (3:48)

One question I always ask every guest that I chat to is, how do you define success today and how did that change over your lifetime?

A (3:57)

I think I'm going to give a pretty unusual answer to this. I would argue the most consistent thing about me is that it's pretty much the same. I would define success as waking up in the morning and being in full control of what you do. There's so many people that will wake up tomorrow that have to go to a job I had never scored by money I felt like I feel you can have. And I mean, this is very nuanced, but I'm going to say it and I know a lot of people are going to scoff at it, but I think you can have financial freedom making $60,000 a year. You just have to live within the means of 60,000. So you may not own your home, you may have an apartment, you may not have a Mercedes you might take public transportation, but you can have freedom. And I think most people go into jail and traps and the more money they make, they get even. Like, you know this. You and I now have some grays, right? We've come up and built, right, brother, you know this. We know millionaires that work, that live paycheck to paycheck. Yeah, yeah. So I've always defined success of having the ability to have freedom. And I did that for myself when my dad was paying me 48,000 a year because I lived in a bullshit apartment for 800 bucks a month, bought nothing and had money, had freedom, could, you know, could leave my dad's store the next day because I could start something else and do rent. So, yeah, I think I define it today in that I would say the only other nuances I did not think about leaving a positive deposit on Society at 25. I think about that very heavily now as Gary Vee. And being successful at that or accomplishing that at scale is success.

B (5:48)

Final question. Parent, wealthy parent, raising great kids. Top two or three things.

A (5:57)

Stop giving them money after they're 18 to 22.

B (6:00)

Mine was 21. I caught them at 21.

A (6:04)

Those kids are so lucky. And they can't see it at first because they've got friends that don't have that happening. That's number one. Number two, resilience, adversity. Don't over coddle children. They have to lose. I'll say some stuff that is not popular right now. I think it's wonderful when kids get into fights in grade school. You have to learn, like, you have all these people talking so much shit on the Internet. You know why? When you talk shit on the Internet, nobody's punching you in the face. Yeah. I think there needs to be a. I think that there needs to be consequences. I'll give you another one. You know this. We grew up in an era where if you did something wrong, depending on the parent you had either they smacked you, at bare minimum, they grounded you. Parents don't even ground anymore. You have kids that are 12. Talking, cursing at their. If I looked at my mom wrong, curse, disrespect. If I fuck. If I thought about looking at my mom wrong, I was dead.

B (7:09)

Wait till your father gets home. Oh, my God. That one was mine.

A (7:12)

That was for me, too. I was scared shitless of my dad. I believe that raising good kids is teaching them that the world is built on Merit. No 8th place trophies. Fuck. A second place trophy. You lost, like, get into that. And people have demonized that, like I know somebody just saw that clip and they're like, ah, nothing. That's fucking life. There's winning and losing. That's good. Your kid's not gonna be a loser because they lost and they know they lost. They're gonna be a loser. If you teach them that losing doesn't matter. Consequences, results, merit, truth, accountability. And loving them, like actually loving them, not the number one mistake a parent makes is. Is they have their self esteem wrapped up in their child's accomplishments.

B (7:57)

Oh, yeah, I see that way too often.

A (7:59)

Yeah, you do.

B (7:59)

Having five kids, you can't. Because like, with five kids, it's like. And even my eldest daughter, she says to me, dad, I'm like, dude, you're my practice kid. I don't know.

A (8:07)

I was.

B (8:08)

I messed shit up with you. But the other day, I'm sitting in the car and I yelled at one of my kids the night before because I was in a shit and in the car on the way to school, because I drive my kids to school every day and I sit there and I said, kids, I got to apologize. I lost it last night. It was not good.

A (8:21)

And I. And listen, that's human. What I would say is when kids know you love them for them, not so that you can brag about them to others, they smell it. The big mistake a lot of parents make is they push their kids to fancy universities because they want it. They want to go out to dinner and be like, my son goes to Oxford. They don't, they don't see it. Parents that they're using their children. I will, I do. I have my own self esteem. I don't need my children to provide it for me. And that actually is the healthiest prop out of all the things I do as a father. And I've got plenty of shortcomings. That one, I'm drilling, I'm drilling that one. And they can smell that.