Episode Overview

Podcast: The $100M Entrepreneur Podcast
Host: Brad Sugars
Guest: Michael Losier, Author of Law of Attraction
Episode Title: “You Get What You Vibrate”: Michael Losier’s 3-Step Manifestation System
Date: May 7, 2025

Brad Sugars welcomes back Michael Losier, celebrated author and teacher of the Law of Attraction, for a deep-dive into the mindset and practical systems behind true manifestation. Together, they unpack Losier’s famous three-step approach, explore the nuances of “letting go,” the science of celebration, the impact of language on vibration, and the universal keys to business and personal success. This episode delivers both the “why” and the “how-to,” offering actionable insights for entrepreneurs and anyone ready to shift their vibration and results.

Key Discussion Points & Insights

1. The Core Principle: “You Get What You Vibrate”

• Law of Attraction 101: The central thesis is that attention equals vibration—what you focus on, you attract. The Law of Attraction doesn’t distinguish between what you want and what you don’t want; it merely responds to your dominant focus.
  • Quote: “You get what you vibrate, period.” (Michael, 00:59 & 12:40)

2. Letting Go to Move Forward

• Letting Go = Letting Go of the “How”
  • People often block their manifestations by fixating on exactly how a result should arrive.
  • Michael’s Advice: “Let go of the way you think it needs to come to you. …Don’t try to figure it out, just let it go. Just let go of the control…” (Michael, 01:30)
  • Serendipitous results often arrive from unexpected channels; be open to various possibilities rather than tunnel vision.
• Practical Coaching: Michael helps clients list all possible sources of opportunities, expanding their thinking beyond one perceived route. Celebrate every step and every “close match” on the journey.

3. The Power of Celebration (and Interpretation Across Styles)

• Celebration vs. Acknowledgment:
  • Different communication or “learning” styles resonate with different recognition languages (kinesthetic: celebration, auditory: resonance, visual: clarity, thinker: acknowledgment).
  • Key Insight: Law of Attraction doesn’t care how you give attention—just that you do give it.
  • Quote: “Law of Attraction doesn’t care how you’re giving it attention… it’s just whatever you give attention to, just set the energy in motion.” (Michael, 05:29)
  • Tools: Gratitude journals, lists of accomplishments, reframing sales meetings—even those that didn’t close—as evidence of getting closer to your ideal.

4. The Google Analogy for Manifestation (and Step One)

• Comparison: Manifesting is like using Google; you must know and state clearly what you want.
  • You can't tell Google what you don’t want and expect a positive result.
  • Memorable Metaphor: “When I type in ‘no pink elephants’, you know what Google does? Google strips the way the words and now brought me what I said I didn’t want.… Same with the Law of Attraction.” (Michael, 11:30)

5. Flipping from Negative to Positive: The 3-Word Reset

• Words to Watch: “Don’t,” “Not,” and “No.”
  • Every time you use them, you are reinforcing exactly what you don’t want.
  • Michael’s Reset Prompt: After using one of these, immediately ask yourself, “So what do I want?”
  • Quote: “If you want to get different results, you need to change your vibe. When you catch yourself using the word don’t, not or no, you simply say, so what do I want?” (Michael, 13:05)
  • This linguistic shift is a learned, trainable skill, and Michael uses visual cues and circles with “don’t, not, no” to reinforce it.

6. Michael’s 3-Step Manifestation System

• Step 1: Clarity
  • Get clear on what you want—not just avoidance of what you don’t want.
  • “The best way to know what you do want is to know what I don’t want.” (Michael, 16:10)
• Step 2: Deliberate Attention
  • Focus your energy on outcomes and qualities desired.
  • Celebrate, list, visualize or simply acknowledge achievements and positive evidence.
• Step 3: Allowing
  • Let go of control and be open to how, where, and when the result comes.
  • Don’t block possibilities by attachment to specifics or by negative self-talk.

7. The Science & Practice of Consistency

• Building a Platform:
  • Consistent habits—whether podcast episodes, workshops, or community events—create trust, awareness, and personal mastery.
  • “Consistency… and again doing it more than once to see how it’s going to work. …it took me probably till episode number eight… that I polished it.” (Michael, 21:04)
• Measuring & Adapting: Try various approaches repeatedly before deciding what works; “I committed for eight weeks and then I measured it…” (21:04)

8. Creating a Movement: Branding & Evangelists

• Teach People about Themselves: If people learn about themselves, they’ll both like and remember you.
  • Michael uses deliberate branding (e.g., the “Vibe Reset Button,” circles on cards, etc.) to help embed his teachings.
  • Strong visuals and takeaways encourage sharing and internalization.
  • “I wanted to brainwash people. I wanted to wash their brain.” (Michael, 24:32)

9. Connection & Communication Styles

• Maintaining Rapport
  • Match communication to the person’s primary style: kinesthetic (feel), visual (see/look), auditory (hear/resonate), or thinker (sense/think).
  • “My job is always to stay in rapport with people… the number one rapport breaker is when we’re not communicating to match the other person’s style.” (Michael, 27:24)
  • Learning to spot style reveals through language and adjusting accordingly improves connection and influence.

10. Michael’s Keys to Success

• Know What Fulfills You: Discover your true motivators; these may evolve from money to fulfillment over time.
• Calculated Risk & Collaboration: Involve others, take risks together, and don’t expect flawlessness from the start.
  • “Calculate the risk, do it with somebody.” (Michael, 32:31)

Notable Quotes & Memorable Moments

• On Vibration and Money:
  "If you're curious and you want to know what the vibration is you're sending about money, open your wallet. It's a perfect match." (Michael, 00:10 & 11:50)

• On Letting Go of Control:
  "Let go of the way you think it needs to come to you... Did this come from a place that you thought it was going to come from? They say, never. I would have never guessed in a million years..." (Michael, 01:30)

• On Flipping the Negative:
  "Every time we use the word don't, not, and no, think: 'Oh, I just submitted that order.' But there's a real easy fix... so what do I want?" (Michael, 13:05)

• On Consistency in Business:
  "It took me probably till episode number eight… that I polished it and I was able to do my upsell with integrity and get people coming back." (Michael, 21:04)

• On Creating Connection:
  “My job is always to stay in rapport with people… the number one rapport breaker is when we’re not communicating to match the other person’s style.” (Michael, 27:24)

• On Teaching Style:
  "If people get to learn more about themselves, then they'll like you... I'm actually teaching them how to do something different." (Michael, 24:32)

Timestamps for Key Segments

• [00:00–01:30]: Michael introduces foundational Law of Attraction principles and the theme of "letting go"
• [02:39–05:00]: Letting go of control and rethinking how success comes; practical coaching
• [05:00–06:32]: The power and styles of celebration; why you must give attention to what you want
• [06:32–11:30]: The Google analogy for Law of Attraction, clarity, and reframing for more effective attraction
• [12:41–13:05]: How to reset from negative to positive quickly using language (“don’t, not, no”)
• [16:10–19:48]: Michael’s 3-step process for manifestation and the function of clarity
• [21:04–23:20]: Consistency in content, business practices, and performance improvement
• [24:32–27:24]: Creating evangelists and brand diffusion; the science of connection
• [27:24–32:11]: Communication styles, connection, and rapport—practical examples
• [32:31–34:14]: Michael’s core success lessons: fulfillment, calculated risk, and collaboration

Summary Table: Michael Losier’s 3-Step Manifestation System

| Step | Description | Actionable Example | |-------------------------|-------------------------------------------------------------------------------------|-----------------------------------------------------| | 1. Get Clear (“Order”) | Know exactly what you want, not just what you don’t want. | Make a list of wants/opposites of dislikes. | | 2. Deliberate Attention | Focus on positive evidence, celebrate wins, and speak in affirming language. | Keep gratitude journal; reframe setbacks as “close.”| | 3. Allowing | Let go of specific outcomes, don’t control the “how”—be open to the process. | Be curious, notice syncs, drop expectations. |

Final Takeaways

Michael Losier’s appearance on The $100M Entrepreneur is a masterclass in practical manifestation. His systems are more than mindset—they’re daily tools for shifting personal reality. The enduring theme: clarity, deliberate focus, and allowing create business and personal breakthroughs. Entrepreneurs are encouraged to apply these systems both in internal mindset work and external business operations—responsibly, consistently, and with a willingness to learn about themselves and others.